The Small Business Big Marketing Podcast with Tim Reid

Well, I'm back from my Philippines outsourcing tour, and it's time to share what I learnt. Joined by five motivated business owners (and fellow SBBMers - you know who you are ;0) it was an absolute eye-opener and mind expander as we visited a variety of outsourcing options and got to understand the various business models available to us. Yep, it's another big show. Let's do it! The post 268 – Personal insights from my recent Philippines outsourcing tour appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Do you struggle nailing your business pitch? Plenty do. Well, that’s all about to change as today’s guest, Oren Klaff of Pitch Anything, takes us through a very simple pitching process. Afterall, life’s a pitch! The post 267 – How to pitch your business with Pitch Anything’s Oren Klaff appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Why does harnessing the power of review sites in your marketing strategy makes good sense? Because us humans love the opinions of others when making a purchase decision. In fact, the majority of customers (some say up to 81%) read online reviews before making a purchase decision. Or is that 72%? Hang on, I think it’s 81%. Whatever it is, it’s high. And if you’re not listing your business on review sites, then you just might be leaving money on the table. The post 266 – How to harness the marketing power of review sites with Yelp’s Nicholas Lembo appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Pinchapoo was borne from a simple, cheeky concept - ‘pinch' the shampoos and toiletries provided in your hotel room, and donate them to those who need them most. How cheeky is that?! Join me for a fireside chat with founder Kate Austin as she shares her personal journey to starting this cheeky little charity that has already donated over 400,000 products to the incredible organisations we work who distribute them directly to those in need. The post 265 – Pinchapoo is a cheeky charity founded on a very personal story. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Dave Munson is a great story-teller. Oh, and he happens to own a small business - Saddleback Leather. They make and sell leather bags that Indiana Jones would be happy to carry. Integrating his amazing story-telling skills in to his website copy, marketing video scripts, and even his voice-mail, Dave has managed to create a highly engaging and emotional brand in an industry that isn't known for its charm. Join me around the campfire as Dave let's us know how he does it. The post 264 – How to use storytelling to create a strong brand with Dave Munson of Saddleback Leather appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Knowing how to create a customer experience that is remembered, talked about and shared is simply great marketing, and a great way to differentiate your business in any crowded market place. Kylie Roberts, co-founder of Aleenta Barre is nailing it. In fact, she has created a step-by-step process that is consistent throughout each of the four barre studios she's opened in the past 18-months. It involves simple things like eye contact, greeting clients at the front door, and burning candles. Yep, we get a bit woo-woo in today's episode. The post 263 – How to create a customer experience with Aleenta Barre’s Kylie Roberts appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Rand Fishkin is ranked in the top 3 SEO experts in the world. That's no mean feat given the amount of people trumpeting themselves as SEO experts. As the founder of MOZ, Rand has spent his business life helping businesses of all sizes rank well on Google. In this very candid interview, he explains in very simple terms, what a small business with a website needs to do to drastically improve their search engine rankings. Enjoy! The post 262 – Rand Fishkin on SEO Tips For Small Business appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Imagine a marketing strategy that generated 200+ email enquiries per day. Has people travelling from across the world to use your services. And that's created a three month waiting list for new clients. Well, that exactly what's happened to Melbourne Chiropractor, Dr. Ian Rossborough of Chiropractic Excellence, since he's started filming the work he's doing on his patients. Watch the video in the shownotes ... it's mind blowing! Then take a listen to my chat with him as he reveals how they're created. The post 261 – This Chiropractor’s video marketing strategy generated 5 million views in 2-months. And that’s not all. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Michelle Bridges, Mia Freedman, Naomi Simson & Karen Jacobsen are just some of the amazing and successful business women who I've been lucky enough to interview over the past few years. And boy, have they shared some marketing gold. So, in today's episode of Australia's #1 marketing podcast, we take a trip down memory lane to revisit some highlights from these fireside chats. Enough talk. Let's do this! The post 260 – Four successful business women share their marketing & business tips appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Ever wondered how to create a lifestyle business? You know, where you swing from a hammock, MacBook on your lap? Well, today’s guest isn’t quite there yet, but she has escaped the cubicle and is running a very cool virtual legal practice. Plus in today's episode I share five tips to help a listener identify their passion; and today's marketing quote is all about the power of just one customer. Plenty to cover, so let's get stuck, right in. The post 259 – How to create a lifestyle business, with virtual lawyer Sarah Bartholomeusz appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Ever feel constrained by having no dough to spend on marketing? Fear not … today’s guest was in that boat. I stress WAS. He got to the point of spending a million bucks a year on just one marketing channel. Then something very cool happened. Plus I share some amazing feedback from a recent guest who's been blown away by the response after appearing on my show; as well as a listener who's also been blown away by the fantastic experience she had using 99Designs to get a logo she loves. Yep. Another big show. Let's do this! The post 258 – How to market your business on a shoestring with Aydin Mirzaee appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Tansel Ali is the only person in the world to memorise two Yellow Pages directories in 24-days. Not surprisingly, he's also 3-times Australian Memory Champion, a celebrity memory coach, a bestselling author and sought after speaker. Plus I give a listener some advice on how to generate more referrals for her kitchen renovation business. Let's do this! The post 257 – A crazy marketing stunt helped memory coach Tansel Ali build his business appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Knowing how to stay productive in business during a crisis can be tough. Join Griffo and I in this episode of ‘Funny Business’ (poorly named, I’d have to say!) where we talk about how to cope when business is anything but funny. I also tackle a question from a listener about my social media links, I share an amazing result a marketing coaching client of mine has achieved by placing a greater focus his marketing, I give you an update on what's happening with all things outsourcing and there's an inspiring marketing quote from none other than Martin Luther King. Ready? Me too. Let's do this. The post 256 – How to stay productive in business during a crisis appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Tired business owner? Then grab a cuppa and listen in for the next 30-minutes. David Warne is on a mission to show over-worked business owners how to take back control of their life, whilst be ing more productive and profitable. Join us for part 2 of this two-part interview in which we bust the limiting beliefs many business owners have around outsourcing to The Philippines; provide you with some killer tips to ensure your outsourcing journey is a profitable one and talk about David's Rocking The Boat business tours. The post 255 – Killer Tips For Outsourcing To The Philippines appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In less than 12-months, David Warne (owner of Sydney Tall Ships) has slashed his wages bill by 90% (and it was a decent sized wages bill), increased turn over by 21%, and is now living the la vita loca in The Philippines. Listen in with an open mind and discover how you can do exactly what David's done. The post 254 – How to increase turn over by 21%, reduce wages by 90% … all in 12-months. Boom! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

The chef owner of a restaurant in FNQ has banned children under 7 following an altercation involving a family with a young child who was screaming. The consequences of Liam's decision have been amazing ... and all-in-all very positive. The story has gone viral, he's been covered by media outlets across Australia, and bookings have increased by multiples. Join me for a fireside chat with Liam, plus I seek my two sons' opinion on this controversial topic. The post 253 – Banning kids had some unexpected consequences for this restaurant owner. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Immediately when I read about this property for sale I needed to speak with the agent responsible for the sale. How did he get the listing and how is he going to market a property worth close to one billion Australian dollars?! All is about to be revealed. The post 252 – For $994 Million You Can Buy A Texas Ranch The Size Of A Small Nation – Join me for a fireside chat with the selling agent! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

When asked “So what do you do?”, today’s guest responds “I make the ladies happy!” Karl Schwantes is the founder of Brisbane jewellery store Xennox Diamonds, and author of the book Rock Her World, a tome every bloke should buy and adhere to - if he wants to make his lady happy, of course ;0) Karl’s also the winner of last year’s KPI Pitchfest, a competition in which business owners compete to deliver the most compelling pitch for their business. No mean feat. Plus I have our regular check-in, share an inspiring marketing quote about the importance of having a red hot go and share a wonderful success a listener has had as a result of tuning in to this show and taking massive action. Let’s do this! The post 251 – How to cleverly market a retail jewellery store with Xennox Diamonds Karl Schwantes appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

What do a condom marketer, an ex Aussie Rules football legend, the vice-captain of the Australian Soduko team and an engineer turned YouTube star with ADHD have in common? They’re all very clever marketers building solid businesses, and they’ve been past guests on this show. With 250 episodes now under my belt, I thought it time that we start to revisit some of those episodes and pull out some of the learnings that you may have forgotten or are yet to hear. So, that’s exactly what I’ve done. Enjoy ? The post 250 – Long live the marketing crazies appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Building a strong personal brand has had far-reaching benefits for Clarissa Rayward, AKA The Happy Family Lawyer. Whilst she’s the first to admit that her approach to marketing is highly unconventional, it’s also enabled her to build a highly engaged community, find her voice and build a strong legal practice many lawyers only ever dream of. Plus, there’s my usual check-in on what’s been happening this week, and I’m proud to announce a brand spanking new sponsor in Key Person Of Influence – which means for you two things – 1. I’ll be putting out a second episode each week and 2. They’ve kindly offered each and every listener a hard copy of their Amazon best-selling book. Yep, big show as usual. Let’s get stuck right in! The post 249 – The Happy Family Lawyer is challenging the conventions of the stuffy legal fraternity and crushing it. A Masterclass in how to build a personal brand. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

An even better title for today's episode is 'How to get shi* done'. Today’s guest, Brent Grundy of global trampoline playground franchise Flip Out, turned an idea in to a $40M business in just 2.5 years, employing 800 staff across 13 countries in 34 locations. Oh, and just before that … he was near broke. Listen is an he explains how to move mountains. Plus I share some emails from other listeners (just like you) who have rolled up their sleeves and are getting their marketing sorted. Big time! Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives. Enjoy! The post 248 – From idea to a global business in 2.5 years … Flip Out’s Brent Grundy explains how he did it. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

A slightly different episode today. I have a fireside chat with John Maher, of Carmen's Road Safety, who's turned his family's personal tragedy in to a thriving little business that's making a very big difference. Plus I respond to a young listener who's trying to break in to the world of marketing, I have a whinge about my lack of comments in the shownotes, and I (ever so slightly alter) a marketing quote from Guy Kawasaki ;0) Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives. Enjoy! The post 247 – Turning personal tragedy in to a passion business with John Maher of Carmen’s Road Safety appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Are you hanging out for that time when you’re making so much money that you can start investing in businesses you’re passionate about? Well, that’s exactly where today’s guest is at - he’s a very successful Optometrist trapped in an entrepreneur's body! Listen in as he explains how marketing played a huge role in his success from the very start. Plus I launch my Marketing Coaching Service, I share an interesting comment an interviewer asked me on radio last week, along with a marketing quote from author and historian Steven Pressfield of The War Of Art fame. Let's do this! The post 246 – How to create a point of difference in a crowded market place with Optometrist turned entrepreneur Dr. Robert Zoellner appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Generous businesses win. Period. Now whilst greed may have been good way back in the heady 1980's (geez I loved the 80s!), these days it's businesses that give, that are generous, that are building a tribe of loyal, long time customers. And as a result, they're booming. So in today's episode of Australia's favourite marketing podcast, Andrew Griffiths and I get together for another instalment of Funny Business, in which we take a deep dive in to how generous businesses are rewriting the rules of marketing for this decade and beyond. Enjoy! The post 245 – How generous businesses are winning more customers appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

25 million views on one beautifully simple YouTube video ... yet, for today’s guest, sales just aren’t what they should be. Mmmmmm, what’s goin’ on?! Plus I take you behind the scenes of my show's new sound bed, and share an inspiring marketing quote on the importance of being different by Coco Channel. Let's go! The post 244 – How can I get millions of views on YouTube? Great question. Listen in as someone who’s done it explains how. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

We’ve all had to compete against businesses much larger than us, right? And sometimes it ends in tears. Well, not for today’s guest - Karen Justice, founder of Just For Pets. It started in tears, but now she’s taking on the big boys ... and winning, thanks to some very smart marketing. So strap in for a bit of David versus Goliath. The post 243 – A retail marketing case study in which David gives Goliath a real going over! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Another bloody health food brand! Well, not really. This one's doing a million bucks a month in sales, and was founded by a university drop out who's doing some very cool stuff to stand out in an ultra crowded market place. Plus I share some very helpful feedback from a couple of listeners, and a marketing quote that'll shock you in to action! Yep, it’s another big episode to add to The Small Business Big Marketing Show’s archives. The post 242 – University dropout now doing a million bucks a month with health brand Amazonia, and things are just warming up appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Ever think, "Geez, I wish I'd thought of that!"? Well, today's guest thought of it. Acted on it. And is now making money from it. "It" being Gripsox. Yeah ... socks with grip! In 2005 physiotherapist Luke Goodwin launched GripSox; which are now sold globally. Listen in as Luke shares how he got them to market, and how Gripsox success is now demanding that he stops being a physio and focus 100% on making the world that much grippier (is that a word?!). I also share a great Twitter case study, where Smart Car turned a negative in to a big positive and got a whole lot of free media coverage as a result. Let's go! The post 241 – This physio gets a grip by turning to socks. Yeah, socks! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

I don’t know about you, but I download a lot of apps. I get excited at the time, but then forget to use them. Today’s guest, Christian Mischler of Hotel Quickly has created a very disruptive app in an industry that is ripe for some good old-fashioned disruption. Hotel Quickly assists you in getting a last minute hotel booking – in fact, you can only get a room on it for the coming 48-hours. Now that’s disruptive! The post 240 – Hotel Quickly is a disruptive app that’s challenging a market that has become way too complacent appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

I used 11-minutes of my 15-minutes of fame recently when appearing on Sky Channel's Business Success program. And I absolutely loved it. It was not only good to be on the other side of the microphone, but I must say live TV was as fun and exciting as I had hoped it would be. Enjoy! The post 239 – A Live TV Appearance I Did Recently (11-minutes of my 15-minutes of fame!) appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Picture this. You’re out at the clothes line hanging your wife’s little black dress, when suddenly you’re struck by an idea. No, not to put her dress on, but to add a hook to the peg. The next thing you know you’ve invented the Heg, and you’re producing 53,000,000 of them in your first full year. Yep, it's another big show. Let's get stuck right into Australia’s #1 marketing podcast. The post 238 – How a little black dress lead this fellow to a very big idea. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Cubicle escapee (well, more airplane escapee) Jason Stephenson of Relax Me Online left his full time job at Virgin Airlines to produce and sell his own guided meditations on eBay. Success started to show itself (albeit with a few bumps along the way) and the next thing you know he's making almost ten times as much giving away his meditations on YouTube! Cubicle escapee (well, more airplane escapee) Jason Stephenson of Relax Me Online left his full time job at Virgin Airlines to produce and sell his own guided meditations on eBay. Success started to show itself (albeit with a few bumps along the way) and the next thing you know he's making almost ten times as much giving away his meditations on YouTube! Listen is as Jason explains how he made the leap from his cushy job as a Virgin cabin crew member to running his own business from home in his own time, and loving every minute of it. Jason provides a great insight in to how to make money on YouTube. I also answer a listener question about DIY SEO, and announce that last week's guest Steve Sims of Bluefish will be conducting an exclusive Q&A webinar free for Small Business Big Marketing Forum Members. Let's do this! The post 237 – YouTube ads generate this soloprenuer 9x more income than selling his actual product appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Steve Sims of LA-based concierge business, Bluefish, has a wonderfully unconventional approach to his marketing. You'd think that a bloke who organises outrageously expensive fantasies and adventures for his 4,000 well-healed clients would spend a fortune promoting his business. Anything but! Listen is as Steve explains an unbelievably simple referral marketing idea, another one that guarantees an almost 100% open rate, and another one that ensures you get past the dobermans to the decision-maker every time. I also answer a listener question about generating back-links through guest blogging. Yep, it's another big show. Let's get stuck right into Australia’s #1 marketing podcast. The post 236 – The simplest, most effective referral marketing idea I’ve heard, with Steve Sims of LA-based concierge business, Bluefish appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Alicia Shaffer is the biggest seller on eCommerce store Etsy. And that's no mean feat given there's 1.5 million stores on Etsy! However, the success she's currently enjoying with Three Bird Nest didn't come easily - like all successful business owners she's tasted failure, but chosen to rise from the ashes. This is a marketing masterclass! The post 235 – How to be the #1 seller on Etsy amongst 1.5 million stores appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Speed skater Steven Bradbury created history in Salt Lake City when he became the first Australian to win a Winter Olympic Gold Medal. Off the back of that, Steve has created a fantastic small business. His remarkable and unlikely victory was achieved after a spectacular final-lap spill took out his four rivals. Bradbury threw his arms up in disbelief and smiled as he crossed the finish line. Plus I take you behind-the-scenes of my most successful Facebook post ever. Let's go! The post 234 – Olympian Steven Bradbury on never giving up appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

"Hey Mum, I'm gunna become a garbo!" That's the start of a phone call today's guest, Joe Drew of myBins, had to make when he decided to escape the corporate cubicle with his best mate Amos. History now has it that these two young blokes are now cleaning up (#DadJoke) around Sydney's Northern Beaches. They've got plenty of work, have extended their service offering and are even looking to franchise. This is a wonderful of two young blokes having a crack, and making some very smart business and marketing decisions along the way. The post 233 – How to start a cool little business and clean up, with Joe Drew of myBins. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Former High Performance Coach at Collingwood Football Club, Mark McKeon, knows a thing or two about performing at your peak. So much so that he's written the book on it. Titled 'Get In The Go Zone', it's all about maximising the productive hours you have in each day to get the important things done without distraction or excuse. And who doesn't want a bit of that! The post 232 – How to perform at your best with former AFL high performance coach, Mark McKeon appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Rowdy McLean avoided becoming a potato farmer and decided to play a bigger game. As a young bloke he worked for Telstra (Australia's biggest telco) and then resigned at 24 to go in to direct competition to them. And it paid off big time. Ten years later he sold his business for squillions, and now is one of the world's leading motivational speakers on how to play a bigger game. Plus I share some key learnings from my recent attendance at Content Marketing World in Sydney. Let's go! The post 231 – How to play a bigger game with Rowdy McLean appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Celebrity Apprentice judge, Jeffrey Hayzlett was introduced to me by past guest Kirsty Spraggon. "You MUST meet this guy", were her explicit directions. And she was right . Jeffrey is a straight talking cowboy turned top level executive (ex CMO for Kodak) responsible for a $17 BILLION marketing budget, judge on TV show Celebrity Apprentice alongside Donald Trump, as well as host of his own podcast (gotta love that!) called All Business. Plus I share some insights about how to generate more business through LinkedIN with Mr LinkedIN himself, UK-based Mark Williams. Yep, it's another big show. Let's go! The post 230 – Celebrity Apprentice judge, Jeffrey Hayzlett explains why there’s never been a better time to market your business. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Jeff Bullas may well be Australia's leading expert on how businesses can embrace social media marketing. No longer do you, the motivated small business owner, need to view the likes of Twitter, Facebook and LinkedIN as evil, bright shiny objects that distract us from getting on with business. Social media marketing can be effective. Can generate leads. Can help you build a tribe. In my fireside chat with Jeff, you'll discover exactly how this impossibility is actually possible. Plus I share an exciting idea from long time listener and Forum Member, Ben Mutoli of Geelong Cable Locations. It's a ripper and is aimed at helping you grow your business. Thanks Ben! Ready? Let's do this ... The post 229 – Jeff Bullas demystifies social media marketing for small business. And boy, do we cover some ground! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Imagine pitching your business idea to five hungry sharks, who are either going to rip it apart or throw a whole lot of money your way. Join me and Shark Tank Australia success story, Travis Osborne of Mobile Tyre Shop as we go behind-the-scenes of this compelling TV show. Plus I share a fail proof way to pitch your business, when anybody asks you that tricky question "So, what do you do?" Yep, it's another big show. Let's get stuck right into episode 228 of Australia’s #1 marketing show. Go! The post 228 – Shark Tank Australia success, Travis Osborne, takes us behind-the-scenes of his epic pitch. What happened afterwards will surprise you. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

At the ripe old age of 27, my guest Kirsty Spraggon earned a lazy $1,000,000 in real estate commissions in the sleepy hollow of Perth, Western Australia. In fact, she was ranked in the top 1% of RE/Max agents globally. 121,000 of them. No mean feat! Now, at the wise old age of 32, she hosts a popular YouTube channel called KirstyTV, is a world renowned motivational speaker, recently revealed her deepest, darkest secret on a TEDx stage in Malibu, and is on her way to becoming the next Oprah Winfrey. Plus I answer a listener question about how to make best use of press releases, and I share some insights in to what's been a great week for me personally. Yep, it's another big show. Let's get stuck right into episode 227 of Australia’s #1 marketing show. Go! The post 227 – How to earn a million dollars by 30, then become a globally successful speaker, along the way reveal your darkest secret on a TEDx stage and launch a hugely popular online TV show. Kirsty Spraggon has done just that! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Do you want to do what you love and love what you do? Would you love to live with passion and purpose? Well today I'm joined by Keith Abraham (AKA Mr Passionate), the world's leading authority on passionate performance and finding your why. He's the real deal! Plus I got seeded with some MuffNuts. Yep, MuffNuts. The donut that thinks it's a muffin! So I smashed a few down with two of my kids then we do a very serious, in-depth review ;0) Oh, and they come up with some ripper marketing ideas to ensure every young person in Australia knows about them [insert proud Dad blush] Let's get stuck right into episode 226 of Australia’s #1 marketing show. Go! The post 226 – How to run your business with passion and purpose with Mr Passionate himself, Keith Abraham appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

No one is arguing that the way we do business is changing, but in reality, perhaps it’s the customers who are changing and we are simply trying to keep up. In this episode of Funny Business, Griffo and I pull apart a famous quote by Maya Angelou that really could and should become the mantra for business owners everywhere. Listen up! The post 225 – The secret to building customer loyalty is all about how you make them feel appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Having a discounting pricing strategy is one thing. Making it work and turning it in to an unbelievably successful business is another. That's what today's guest, Ashley Wilson of Shiploads discount variety store in Tasmania has done. Listen in as we cover plenty of marketing ground including the consumer psychology behind discounting, the optimal discounting pricing strategy, how to build a quality brand that still screams cheap, the importance of a funny business name and so much more. Plus I answer a question from a listener who's keen to know how to beef up his resume. Let's get stuck right into episode 224 of Australia’s #1 marketing show. Go! The post 224 – Shiploads owner Ashley Wilson shares how he’s built a discount variety store empire through a clever discounting pricing strategy, and he’s only just begun! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Tina Tower of Begin Bright is the Telstra Young Business Woman of the Year 2014. And for very good reason. She's the founder of an amazing school readiness and primary school learning franchise, and is on her way to building an empire that's making a difference to the lives of very young Australians. Join me as Tina shares how she brought this idea to market through unbridled passion and some very clever marketing. In fact, her number one marketing strategy is to generate bucket-loads of free publicity by constantly creating newsworthy stories for the media. She shares exactly how she does it in this interview. Plus I answer a question from a listener who's keen to make some real noise around the opening of her new natural health clinic. Let's do this! The post 223 – How to get free publicity, with Telstra Young Business Woman of the Year, Tina Tower appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

This guy's a fantastic small business marketer. So fantastic I had to invite him back for a third fireside chat! Darren Finkelstein (now AKA The Boat Guy) co-owns St.Kilda Boat Sales - a small boating business in Melbourne, Australia that's punching way above its marketing weight. To the point that the business has doubled in the past 3-years and the brand is stronger than ever. Listen in and discover how consistently publishing helpful marketing content to YouTube, how writing a book, how speaking from stage, how developing a media profile can all lead to massive business success. Plus I answer a question from a listener about how to leverage awards, and I share some feedback from a State Trooper turned small business owner in Connecticut! Let's do this! The post 222 – How to thrive when those around you aren’t with Darren Finkelstein AKA The Boat Guy appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Mavericks Laces co-founder Luke Schoknecht shares exactly how to launch a product from scratch. Graphic designer by day, Luke and his business brand consultant partner decided they needed a product of their own which would allow them to walk their talk (excuse the pun!) ... so Mavericks Laces was born. Plus I share 10 business learnings from a recent speakers retreat I attended. It was absolutely amazing. Let's get stuck right into episode 219 of Australia’s #1 marketing show. Go! The post 221 – How to turn an idea in to a business with Mavericks Laces Luke Schoknecht appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Marketing can be tough at the best of times. So imagine marketing a product that no-one thinks they need. And in fact, that they don't even know they have a need for. That's is the challenge faced by today's guest - Bart Atherinos from Innie - a clever little device to stop all those hipsters from tripping over their shoe laces. #FirstWorldProblem ;0) Plus in this episode I tackle a listener question about what books I'm reading. Let's get stuck right into episode 220 of Australia’s #1 marketing show. Go! The post 220 – How to market a product no-one thinks they need with Bart Atherinos from Innie. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Do you love the idea of flying first class? Business class? Or as today's guest, Steve Hui (tweet him here) calls it flying flat? Who doesn't! Now known as the points whisperer, Steve is another cubicle escapee who's made the leap in to small business by following his passion. What a good idea! Established in 2012, iFLYflat is a Points Optimisation Consultancy, the only professional service of its type in the world. Plus I tackle a listener question about a steakhouse that's showing some disrespect towards vegetarians. Really!! Let's do this! The post 219 – How to follow your passion with Steve Hui of ‘I Fly Flat’ – the world’s only points optimisation business appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.