The Small Business Big Marketing Podcast with Tim Reid

I LOVE it when I get seeded! I was seeded a little while back from long time listener Steve Keil from The Laser Group to go to a corporate race day with a Porsche V8 Supercar that The Laser Group sponsors. I think it's fair to say that this episode is the highest octane, adrenalin pumping full throttle show I have ever produced. Have you ever wondered what the ROI on sponsoring a race car is? I've often wondered what the point was in having your logo on a race car that was belting down the race track at 200 km/hr. Is it really good brand awareness? Is it really worth the money? How much does it cost anyway? In this episode I take you along for the ride (literally). I had a microphone on me all day and interviewed Steve Keil about why he decided to sponsor a race car, and it may not be the reasons you think. I also had the chance to interview V8 supercar racing legend Steve Richards about his car which is his business and his approach to obtaining great sponsors. I spoke to some Laser Group staff and some of their clients to really get the full picture on the whole racing car sponsorship thing.   By the end of this episode if nothing else you will be entertained. You will also have a clearer picture of what it means to sponsor a racing car and a whole new perspective on staff and client engagement. The verdict? I'm all for it! Thanks so much to Steve Keil and The Laser Group for seeding me, and also Steve Richards for keeping me alive! Enjoy this one team, I know I did!         EPISODE TIMELINE   02:08  Welcome & overview02:55  Insights into WebCentral04:04  Today’s introduction to the race day17:30  Cornerstone Business Solutions18:50  Race day - Part 234:08  My top 3 attention grabbers from the race day36:46  Wrap-up and insights in to next week’s guests       EPISODE SPONSORS (PLEASE SUPPORT THEM)   WebCentral listener offer – Helping your website get found, fast.   Cornerstone Business SolutionsReduce your business running cost by up to 90%     RESOURCES & LINKS MENTIONED   The Laser Group's official websiteSteve Richard's official racing siteSmall Business Big Marketing Blog: Seeding, Sponsorship and Social MediaEpisode 14 - How seeding can help grow your brandBuy Timbo’s new marketing book The Boomerang Effect     OVER TO YOU …   What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Have you ever thought to yourself… Should I sell my business, pack everything up and just hit the road? Well I have found a guy that has done just that and is literally living the dream. He and his wife owned and ran a printing business for 12 years. They were in the daily grind, employing staff, constantly keeping the wheels turning to pay the bills. Then one day they decided to pack up, sell up and go on a 16 month road trip around this beautiful country with their two young children and you wouldn’t believe it… This trip spawned a whole new business. In this fireside chat we cover: The motivation behind creating the documentary 'The Big Lap" How to create content even when you have no experience Content marketing on steroids How to use Facebook advertising to drive traffic to your website then sales Re-marketing on facebook Building a community I also cover a marketing question from ME. I've been bugged by a particular SEO question for months. When you create a piece of content for your website you should write around a specific keyword or key phrase. As you know I cover a wide range of small business marketing topics on each and every episode so I'm often stumped as to what should be the 'focus keyword'. So I turned to SEO expert and past guest of the show Rand Fishkin from Moz. *GEEK ALERT* Here's Rand's response: There's not much metadata required these days. The page title, meta description, and any schema markup (https://moz.com/learn/seo/schema-structured-data) that applies, and that's pretty much it. If you're looking for more on how on-page SEO works these days, check out https://moz.com/blog/on-page-seo-8-principles-whiteboard-friday If your challenge is more choosing what to make the focus keywords, my advice would be to think about the problem the podcast/shownotes solve for people, and what folks might search for that would result in them being extremely happy to find that particular show. A tool like Keyword Explorer (from Moz) or Ubersuggest (which is free) might help, too. Geek is Chic! If this makes no sense to you feel free to send this to your web developer to help you out.     EPISODE TIMELINE   01:03 Welcome & overview02:40 Insights in to WebCentral03:55 Time for a check-in on the week05:41 Today’s guest introduction - Steven Baille of Expedition Australia06:45 Interview with Steven Baille - Part 115:13 Insights in to Cornerstone Business Solutions17:23 Interview with Steve & Natalie Warner - Part 238:45 My top 3 attention grabbers from my chat with XXX40:30 SEO questions answered by Rand Fischkin from Moz43:24 Listener feedback46:06 Wrap-up and insights in to next week’s guests     EPISODE SPONSORS (PLEASE SUPPORT THEM)   WebCentral listener offer – Helping your website get found, fast. Cornerstone Business SolutionsReduce your business running cost by up to 90%     RESOURCES & LINKS MENTIONED   Steven's official websiteEpisode 262 with Rand Fishkin on SEO tips for small business9 ways to improve your SEO from the Small Business Big Marketing BlogBuy Timbo’s new marketing book The Boomerang Effect     MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE   Have the confidence to front some videos or audios for your business - Steve and his family fronted 200 hours of footage without any media training. I started this show without any interviewing experience. I talk about this in my book, plus there’s a chapter on video content ideas. Use original content as a way to get people inside your business (in Steve's case, his website). Focus on creating insanely helpful content and the clicks (and sales) will follow. Promote that content on Facebook - whether it be a boosted post or Facebook ads. This can be more effective than going for the direct sale.       OVER TO YOU …   What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

It is not very often that you get to meet an authentic business owner who is part of the fabric of an entire culture. James Young lives and breathes rock and roll. James bought Melbourne's Cherry Bar originally as a vanity purchase so that he would always be able to get into his favourite rock and roll bar. Since then he has re-named the street on which it resides to AC/DC lane and attracts some of the biggest names in rock and roll to perform side shows in his dark and shadey, 200 person bar.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

10 years ago I had an idea to create a co-working space. My idea was along the lines of Qantas Club meets your home office. This interview is with a guy who not only had the same idea but has executed with passion and courage. And now … I'm a client of his! Work Club is redefining the whole idea of co-working, serviced offices and business clubs by focusing on the workspace as a whole. Owner and founder Soren Trampedach is passionate about functional design, diversity and furniture. Soren has consulted  and continues to consult on workplace optimisation and trends for some really big players like Google, Microsoft and Deloitte so he knows a thing or two about how to create an inspirational place to work. He also has a tonne of courage. Ever since the beginning of Work Club they have remained exclusive, only taking a limited number of people from any given industry. That has meant saying no to a lot of potential clients. Soren reminds his staff that compromising on their values is like peeing in your pants. It might feel nice in the beginning but it soon becomes cold and smelly. In this chat we discuss: Soren's theory on Leonardo DaVinci and diversity Functional design for workspaces The importance of beautiful furniture The art of story telling The importance of intention in every little thing you do The business failings that lead to Work Club The power of a community and his version of TED – The Florence Guild Also, a big thank you to everyone who has tweeted @VirginAustralia about your excitement that your favourite marketing podcast will be aired from 35,000 feet in the air. It’s never too late to get excited and I’d love for you to tweet them if you haven’t already. I defer a listener question to good friend and original co-host of Australia’s best marketing podcastLuke Moulton from Plankton Digital about whether or not you should post videos to Youtube or Facebook. Yep, another big show today. Let's do it!Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

You know how much I love a cubicle escapee story … someone who leaves the corporate life and starts their own business. Well, let me introduce you to two that opened their first business without any prior small business experience. Steve a finance man in the gold industry and Natalie a lawyer moved back home to Melbourne from New York with a vision to create one of Australia’s first organic cold pressed juice brands … Greene St. Juice Company.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Nigel Godfrey - raconteur and owner of the rights to Miss Universe New Zealand has taken a toxic business that had a globally recognised brand and turned it around. It has been described as the greatest turn around of any territory in the last 25 years and he's done it all in under 3 years. We also discuss how as a culture we don't celebrate entrepreneurs enough. We go crazy over sports and hold them up as role models and we don't do that for business owners and entrepreneurs but we should. In this fireside chat we talk about: How to fix a toxic business Why entrepreneurs should be celebrated How to attract sponsorship when you have little to offer The power of Facebook to attract sponsors and build a brand The bigger picture - how Miss Universe has become rewarding for Nigel and the contestants Plus I have another testimonial for my book The Boomerang Effect and I crowdsource a listener question: What’s the greatest tip you have seen for a ‘hair on fire’ emergency business such as an emergency plumber or electrician? Here are some of my tips: Cover your car in fridge magnets and park it somewhere where there’s high foot traffic Place a sticker somewhere obvious on the appliance I’ve gone and crowdsourced the answers (Facebook): John Hawes: Simple, fast, beautiful, responsive website. Lee Young: Hold fun and interactive sessions at schools around electrical safety ­ the kids then go home and tell Mum & Dad about this crazy sparky guy who showed them how electricity works and why it’s dangerous. Hunter Leonard: If it's a hair on fire emergency business, you gotta wonder whose hair on fire emergency well-handled would gain the most publicity. Do you fix the Kardashians bathroom sink that's clogged with all that black hair colour, or Prime Minister Malcolm Turnbull's toilet on the election tour bus (no hair in that! ­what goes on in that tour bus?!). I'd opt for fixing a famous person or famous bloggers drain and then getting them to tell their world about it! Brendan McNally: Get clear on your keywords then create landing pages for each one ­ blocked drains, burst hot water service etc. Don't forget to have some quality ‘helpful’ content on your main site around after hours emergencies, around each specific emergency call out, i.e. How to reset the Safety switch; or How to turn off your mains water.   EPISODE TIMELINE 00:30  Welcome & overview02:33  Today’s guest introduction - Nigel Godfrey of Miss Universe New Zealand03:42  Interview with Nigel Godfrey - Part 116:18  Insights in to Netregistry & Designcrowd.com18:25  Interview with Nigel Godfrey - Part 241:23  My top 3 attention grabbers from my chat with Nigel Godfrey43:00  Motivational marketing quote of the week46:16  Listener question49:19  Wrap-up and insights in to next week’s guests     EPISODE SPONSORS (PLEASE SUPPORT THEM) Netregistry listener offer – Get your online marketing sorted. Websites from $79 / month. Designcrowd.com - Save up to $100 on your first design.The world's #1 custom design marketplace - beautifully simple & cheap. We love cheap!     RESOURCES & LINKS MENTIONED Nigel's Official Website Episode 262 with Rand Fishkin on SEO for small businesses Buy Timbo’s new marketing book The Boomerang Effect     MY TOP 3 MARKETING ATTENTION GRABBERS FROM THIS EPISODE   We need to celebrate entrepreneurs, the way we celebrate athletes and socialites. Let’s lose the tall­ poppy rubbish and start to place the people who create extraordinary businesses on pedestals. It’s certainly what I try to do with this show. If you find yourself with a toxic business where things aren’t coming together ­then pull out the whiteboard and mind map all the different parts of the business. Make hard decisions around what or who to keep and let go of. You can’t please everyone. If you try to then you’ll mean nothing to no­ one. Pick a niche and chase after it. They’ll love you, even if no ­one else does!     INSPIRATIONAL MARKETING QUOTE In ~1920, self?help author Robert Collier once said … “Tell him what to do. Tell him to put his name on the enclosed card, stamp and mail it. Or pin his check or dollar bill to this letter and return it in the enclosed envelope.” What's the lesson? People need to be told what to do. Be sure to have a clear call to action (CTA) on every piece of marketing you create. Look at eBay’s ‘Add To Cart’ button ? you can’t miss it. The big guys have spent millions researching the heck out of consumer behaviour so you don’t have to. Just observe and copy what works for your bu

Listen up as Dan Tarasenko from Crowd Carnivore explains how he’s using crowdfunding to connect farmers and consumers. We also explore how they are getting great coverage in some huge media and it all started on Facebook. Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

You’ve heard the saying - ‘Build it and they will come’ but we all know that’s rarely the case. However, if you build it and market it then they are much more likely to come. This week we have Marcus Nicholls from Akuna Pet Resorts who is not scared of taking big risks; and he’s able to because he now understands the power of marketing and of being crystal clear on his perfect client. But that wasn't always the case. The post 311 – Beef ice-cream, Mercedes chauffeured pick-up, a water fun park … All for your Dog. Woof woof! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

My guest today helps ex-crims get jobs. And in doing so, he's created a very nice little side business with a passive income - who doesn't want a bit of that?! Plus in today's epsidoe I share the three podcasts I'm loving right now. Let's go! The post 310 – Getting Ex-Crims Jobs Has Proved a Profitable Little Side Hustle For Ron Stefanski of Jobs For Felons appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Nick May of Walls by Design is mixing the old with the new. He has managed to get a 12X ROI on his Facebook marketing spend plus a 45% ROI on an old school direct mail campaign. Not to mention countless PR opportunities and recognition from his podcast The Chase Lounge. Oh, and he's a long time listener of Australia's number 1 small business marketing show and a forum member... coincidence? The post 309 – 12x ROI With These Facebook Marketing Tips By Ignoring All The Rules With Nick May Of Walls by Design appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Finding the time and money to work on your business is hard - particularly in Australia where the costs of running a business can spiral out of control very quickly. Wages, rent, staffing issues, paperwork plus plus plus - all stop you from building that beautiful business of yours in to the empire it deserves to be. Well, it doesn't have to be like that. In fact, let me (and today's guest - David Warne of Cornerstone Business Solutions) put an end to the struggle immediately.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Listen in as Sarah-Jane Dunford from Riskology explains step by step how to run a great corporate event. In this episode we talk corporate sonsorship, media partners and all those one per center's that make events and experience. The post 307 – How to Run a Suucessful Event with Sarah-Jane Dunford of Riskology and The Hunter Safety Awards appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Learn how to use influencer marketing in your small business with TV star turned Entrepreneur Jules Lund. The post 306 – Jules Lund of TR|BE talks Social Influencer marketing and how to access them appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Listen into this fireside chat with Edible Blooms founder Kelly Baker-Jamieson. In this episode you will learn how to master online retail marketing and learn the techniques Kelly uses in her business to keep her website up to scratch and her customers loving them. The post 305 – Online Retail Marketing: How Edible Blooms Founder Sells 1000 products a day, with 20% growth and still has plenty of time for her kids appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Do you want to be seven times more memorable? Listen in to this week's episode with Shawn Callahan of Anecdote to discover how to craft and remember powerful stories for your business with ease. The post 304 – Powerful Business Storytelling Tips with Shawn Callahan of Anecdote appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Listen in as the tables are turned and I am on the other end of the microphone with Youtube sensation Melissa Maker as she interrogates me on how I built my speaking business. Grab a pen and paper for this one as I dive deep into the nuts and bolts of what it takes to build a successful speaking career. The post 303 – How to Become a Professional Public Speaker and Build Your Speaking Business appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Adam Lippon AKA The Cuddlist talks about how he researches and selects his best ideas, how he started a brand new industry and how he markets new ideas. Join me in this fireside chat as we get right into this amazing (and slightly weird) entrepreneurial journey. The post 302 – Cuddlist, Adam Lippin, says we’re sex obsessed but touch deprived – so he started a business to sort us out! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Do you have an 'Entrepreneurial Mindset'? Listen in as Tony Nash from Booktopia reveals what the entrepreneurial mindset is and how he has used it to build one of Australia's most successful online retailers. The post 301 – Do you have the ‘Entrepreneurial Mindset’? Find out how to get it with Booktopia’s Tony Nash, Australia’s Number 1 Online Book Retailer appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

There are few things that I LOVE more than business courage, and social entrepreneur Daniel Flynn has truck loads. This is the third time I've chatted with Dan from Thankyou and he's embarking on his biggest challenge yet. And it requires all of us to chip in. The post 300 – Thankyou’s Daniel Flynn urgently needs our help appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

This engineer quit his high paying job as an aerospace engineer at Boeing, to become a very successful Uber driver, and an even more successful blogger and podcaster. Harry Campbell (The Rideshare Guy) talks us through not only his transition from climbing the corporate ladder at Boeing, to taking the leap into his own rideshare business, but also making some serious money through his blog and podcast. Yep, another big epsidoe of your favourite marketing podcast. The post 299 – How To Build An Online Business Using Niche Blogging & Podcasting with Harry Campbell, The Rideshare Guy appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In this episode I'm joined by Mrs Sparkle herself, Julie Cross and boy do we cover some small business marketing ground. We uncover how to get over irrational fears, how Facebook has been instrumental in growing her business PLUS I get my nose out of joint about an article in the Age on podcasting. The post 298 – Mrs Sparkle Herself Julie Cross Explains How to Own Your Own Space & Feel Great About Who You Are appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Adelaide Finance Broker Scott Matthews' story is compelling for two reasons. The first is that he never had the ultimate intention of becoming a finance broker. He graduated from University in aquatic ecology. A year later he became a policeman. During this time he became a part time broker and soon realised being a broker was in his blood. The second is that since Scott founded Finance Life, he now services over 1,000 clients and employs seven people. He has built a very reputable and successful small business. Here's how he did it. The post 297 – This Most Unusual Career Progression Lead Finance Broker Scott Matthews To Huge Success appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Knowing how to deal with customer complaints can make or break a business. In fact, it may even seem counter-intuitive, but a business owner’s ability to effectively deal with customer complaints provides a great opportunity to turn dissatisfied customers into active promoters of the business. And that's exactly what today's guest, NY Times bestselling author Jay Baer teaches in his new marketing book lovingly titled Hug Your Haters. The post 296 – Jay Baer, author of Hug Your Haters, explains how to deal with customer complaints. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Past guest and YouTube sensation Melissa Maker of Clean My Space joins us for a well overdue update, and amongst other things, explains how she got Modern Family star Jess Tyler Fergusson (he plays gay Dad Mitchell) to appear in her marketing free-of-charge … yep ... FOC. Melissa first appeared on this show way back on episode 197. Back then she had a nice little cleaning business in Toronto, that she marketed through some very helpful how-to cleaning videos. Well, she still has nice little cleaning business has grown into a nice little business with multiple revenue streams well beyond cleaning. If you ever wondered if being helpful in your marketing was a valuable strategy, then here's all the proof you need. The post 295 – Modern Family star appears in this Toronto house cleaning business’s marketing free-of-charge! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

The Squatty Potty video of the unicorn that does rainbow coloured poo (yep, you heard right) has had 65,000,000 views to date across Facebook and YouTube ... and it's increased sales of Squatty Potty by 600% in its first three months. Join me as I go behind-the-scenes with Bobby Edwards, Squatty Potty's owner and creator. Plus I share a productivity hack that's saving me time and making my emails so much more interesting. Off to the Goldfields! The post 294 – Viral video creator Bobby Edwards of Squatty Potty explains how one video generated 65M views & increased sales by 600%. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Imagine starting an airline. Well, today’s guest and his two mates just did. And you can fly as often as you want for one (pretty reasonable) flat rate. Luke Hampshire is the co founder of Fly Airly - a very different kind of airline. “How different?” Well, put it this way, Fly Airly flies only between three of Australia's main cities - Melbourne, Sydney & Canberra - and it’s a membership-based pricing model in which they charge a flat monthly fee which allows you to fly as often as you like. Cool, huh? Brave, definitely! The post 293 – Start-up airline Fly Airly aims to disrupt how you fly from Sydney to Melbourne appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Ever wondered about the importance of building a personal brand? Maybe you think that’s a marketing strategy for only reeeaaally successful people. Well, time to rethink that one. My guest today escaped the corporate cubicle and has very quickly built a successful business thanks to his own personal brand. The post 292 – Here’s Why You Need a Personal Brand, with Charles Badenach of Main Street Financial appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Gary Elliott runs Leisure Options - a business laser-focussed on on providing holiday and travel options to people with disabilities. When I first identified Gary as a potential guest, I made the assumption that he ran the business because he had family effected in some way by a disability. A pretty strong why, you'd have to agree. Well, I was wrong! He bought the business because it was under done - and the upside was huge. He now has his wife and kids involved and he L O V E S what he's doing. If you want to know what it's like to not have a job but earn good money then listen in - as Gary and his team have mastered the art of loving what they do. The post 291 – What running a business you absolutely love sounds like with Gary Elliott of Leisure Options. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

What do you do when your business operates in a compassionate industry where marketing and sales are a dirty word? Well, one thing you could try is follow the lead of country vet and long time listener, Braden Collins. Braden has successfully applied many of the ideas shared in past episodes along with his own sprinkling of marketing magic. Let's do this ... The post 290 – How To Successfully Market Your Business In An Industry Where ‘Marketing’ Is A Dirty Word appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Are you wondering how to generate more leads? Excellent. Then join me, as I chat with serial entrepreneur Clay Clark (of Thrive15) who's launched nine successful business, including a membership-based men's hairdressers called Elephant In The Room! PLUS in today's episode of Australia's best marketing podcast, I help a listener with some ideas about how to create remarkable marketing in an industry he considers to be boring and occasionally upsetting! You ready? Excellent. Let's do this ... The post 289 – How To Generate More Leads With Clay Clark from Thrive15 appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

After working for 10 years in a hospital, Leena van Raay decided she wanted to actively promote health rather than cure sickness. Wanting to promote healthy eating and the joy of cycling to the masses, she quit her full-time job as a medical researcher and started events company Bike n’ Blend. She has been so busy she has hardly had the time to look back! The post 288 – Get On Your Bike & Do Something You Love, With Leena van Raay of Bike ‘n Blend appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

You’ve got two choices when you go bankrupt. You either give up … or you get up, dust yourself off and create a business and a life you love. Have a guess what today’s guest did? Plus in today’s episode we find time for a quick check-in, I share a motivational quote about living the life you deserve, and I share some feedback from two motivated business owners who have successfully taken some swift marketing action. Yep, you guessed it … another massive episode of Australia’s best marketing podcast. The post 287 – How To Go From Bankruptcy To A Dream Business With Phil Leahy appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

What do you do when you’re six months in to building a new business and things stop looking rosy? You celebrate all the positives, remind yourself of why you do what you do, then throw yourself to the sharks. Today’s guest is Kate Johansson, the founder of KOJA Health, a real food supplement business. She has a personal passion for health and wellness and is keen to get real food back on the shelves for Australian consumers. Join me as she explains how. The post 286 – How To Build a Heatlhy Brand With Kate Johannson From KOJA Health appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Start-up Grrrl gambled 95% of it's marketing budget on UFC's underdog Holly Holm (ranked 7 in the world) beating the world #1 Ronda Rousey in last week's Bantamweight World Title Fight. Well, the underdog won and this has tuned out to be an inspired sponsorship decision. Listen in as founder Kortney Olsen (a State Jiu Jitsu champion and Australian arm wrestling title holder) takes us through the deal and what it's done for her brand new business. The post 285 – Australian startup Grrrl gambled 95% of its marketing budget on a Holly Holm sponsorship appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Foundr Magazine's Nathan Chan has hustled his way to a community of over one million peeps (yeah, one million), including almost 500,000 Instagram followers, and interviews with the likes of Tony Robbins, Ariana Huffington and Seth Godin (yeah, whatever ;0) Join me as we go behind-the-scenes of this burgeoning little online magazine empire. The post 284 – Foundr Magazine’s Nathan Chan takes us behind-the-scenes of his burgeoning online magazine empire appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Within 30-seconds of meeting today’s guest she started slashing at her arm with a knife. Fortunately it was a safety knife - but I didn’t know that! Jacklyn James is the inventor of the child-safe cutting knife ... Kiddies Food Kutter. And she is a master (or should that be mistress) when it comes to demonstrating it in action. At farmers' markets and culinary events all over Victoria she woos passers by with a mix of extraordinary passion and genuine belief in her product. Yep, it's another big episode of Australia's best marketing podcast. So let's get stuck ... right in. The post 283 – Product Demonstration Ideas (And Mighty Good Ones At That) With Jacklyn James Of Kiddies Food Kutter. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

“Our business is big boobs!” That’s the opening line from the interview pitch I received from today’s guest. Maxine Windram of Brava Woman. And yes, she got my attention. And yes, the interview contains Dad jokes. But it also is busting with marketing G O L D! See what I did there ;0) When Maxine and her mum (both full-busted women) launched Brava, a lingerie store for women D cup & up 9 years ago, they had never had a business, never worked in retail or even fitted a bra, but they knew fuller busted women needed a better deal. Today, they have three retail outlets in prominent shopping areas across Melbourne plus a bustling online store. Yep, this episode of Australia's best marketing podcast is busting at the seams - so let's get stuck ... right in! The post 282 – Boobs. Yeah, Big Boobs. They’re Why This Business Exists. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Hey, what kind of business do you reckon this is? It’s got a cafe that’s not open to everyone. The cafe’s got beer taps. It has weekly gatherings of up to 30 people. And you can’t be a client if you can’t use an iPad. No idea? It’s an accounting firm. And a very disruptive one at that! (I do love disruptive marketing ideas!) CPA Ben Walker opened the doors at Inspire CA three years ago, and from the very start he was determined not to make this any old accounting firm. He wanted it to stand out from the pack, to challenge the conventions of an industry that (some would argue) is trapped back in the 80s. Listen in to find out what he's done and how it's impacted his business. The post 281 – Disruptive marketing ideas rock. And Ben Walker, a 26-year old CPA, is nailing some. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

It’s time to party people, ‘cause I’m speaking to the Chief Party Dude from The Party People ... who sell a party supply every 9-seconds. [Insert party blower SFX ;-] Today's guest is Dean Salakas, owner of the third generation family business and Australia's largest retailer of party supplies. In this fun and candid fireside chat, Dean shares: - The pros & cons of running a family business - What he learnt from being on Shark Tank - His top 3 critical marketing success factors Yep, another big episode of Australia's best marketing podcast. Let's go! The post 280 – Australia’s largest party supply retailer shares his top 3 critical marketing success factors appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Hey, what’s got four walls and goes pop!? A pop-up store, of course. And I reckon maybe, just maybe, you should have one! The pop-up store trend is sweeping the retail landscape so join me as I speak to Melbourne's pop-up store queen, Nikolina Saric founder of the pop-up store business Build Brand. Let's go! The post 279 – The Pop-Up Store Trend: How to start one and why you should with Nikolina Saric appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

How’s this. Two market researchers get the taste for beer. Craft beer. So, what did they do? They escape the cubicle and start a business from a self-storage facility. Soon enough they’ve opened up a bottle shop in an industrial estate selling 1,100 types of their favourite beers. Cheers, big ears! The post 278 – How A Market Researcher Turned Boutique Beer Retailer Selling 1,100 Craft Beers with Richard Kelsey of Beer Cartel appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Hey, I’ve found a business that’s using Twitter effectively. It’s a bar. In fact the owner says “It’s a foundational part of his marketing!” Crazy, huh? And the thing is, he’s not doing anything that special! Steve Vallas is an ex-lawyer and cab driver who a few years ago decided that world needed another bar. So he left the law and went and started Honey Bar ... a very cool, inner-city bar in South Melbourne. And he thanks Twitter for its success. The post 277 – How To Market A Bar On Twitter With Honey Bar’s Steve Vallas appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Are you ready for some content marketing strategy genius? Well, how’s this for an idea … Create some unique, quality content that your prospects will love. Then bypass the Internet, and instead, print it on paper and mail  it to those who may one day buy from you. How old school is that! Well, it may be old school, but my guest today, Brian Hight of the Rural News Group, has been doing exactly that for the past forty years with his free farming newspapers in New Zealand. In fact, he's even been awarded the Queen's Honours for his contribution to publishing. He founded Farm Equipment News in 1974 after leaving the family dairy farm, sold it some years later and established the Rural News Group which now covers the newspapers Rural News, Dairy News and NZ Winegrower. This is not the usual interview as we barley mention the Internet, but instead explore a way of marketing that has by-passed many small business owners on the ay to Facebook, websites, PPC and SEO! Yep, it's an old school episode today of Australia's best marketing podcast. Enjoy!     EPISODE TIMELINE   00:36  Welcome & overview 03:00  Time for a check-in on the week 05:34  Today’s guest introduction - Brian Hight 07:10  Interview with Brian Hight - Part 1 20:26  Insights in to 99Designs & Netregistry 22:14  Interview with Brian Hight - Part 2 32:05  My top 3 marketing learnings fro my chat with Brian Hight 33:58  Motivational marketing quote of the week 34:09  Wrap-up and insights in to next week’s guests     EPISODE SPONSORS (PLEASE SUPPORT THEM)   Netregistry special offer – Get your online marketing sorted. Websites from $79 / month. 99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed.     RESOURCES & LINKS MENTIONED   Hooked Online Blog Post Thanks to Kel Hennessy of Chickittyboo for my leather gifts     MY TOP 3 MARKETING TIPS FROM THIS EPISODE   Give some consideration to creating a printed publication. As I said, "When everyone else is shouting ... whisper!" No matter what content you're creating, ensure it's quality. Brian calls it compelling. You don't have to write all your content. Seek contributors ... AKA guest posters, freelance journos.     INSPIRATIONAL MARKETING QUOTE   "People may hear your words, but they feel your attitude." John C Maxwell     OVER TO YOU …   What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.   The post 276 – Brian Hight was awarded the Queen’s Honours for his old-school content marketing strategy appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

eBay's leading fishing tackle seller shares some marketing gems that have application across all types of business - online and offline. Listen in and you'll not only discover how to run an eBay business, but be reminded of some basic marketing fundamentals when it comes to sharing your products or services with the world. Paul Nieuwenhuys launched his eBay store - Hooked Online & Sinker - 5 years ago. Amazingly it was his first step in to eCommerce, and as of today he's sold close to $3,000,000 of hooks, lines and sinkers! Listen in. You'll be hooked ;0) The post 275 – How To Run An eBay Business With eBay Master Seller, Paul Nieuwenhuys of Hooked Online & Sinker appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Hey, today’s guest started his million dollar clothing business out of his bedroom. Yep, another one of those stories. Oh, and you know what he called it? FKN Gym Wear! Yeah FKN! I do love a naughty business name. And he’s successfully using Snap Chat to get the word out. Five years ago, Ben London won a bet with himself and threw away his top-tier sales career within the fitness industry to single-highhandedly solve the 'fluoro gym wear epidemic'. Join me as he shares how he’s FKN well done it ;0) The post 274 – FKN Gym Wear founder Ben London on how he built a million dollar brand from his bedroom appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

I reckon it’s time you built your profile. Yeah, you. The motivated business owner. I want to see you and your business get some earned media coverage. Are you keen? Excellent. Then let me show you how to build your profile. Join me as I chat with Sam Elam, founder of Media Manoeuvres, a business that is laser-focussed on getting their clients front page coverage, radio interviews, appearances on TV programs or features in influential blogs and podcasts ... yeah, podcast ;0) The post 273 – How to build your profile through earned media coverage with Sam Elam of Media Manoeuvres appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

James Tostevin has been ranked Australia’s #1 real estate agent (two years in a row) - that's no mean feat. Fortunately he’s willing to share his real estate success secrets on Australia’s #1 marketing show. Plus I share some inspiring feedback from a listener who's in the process of escaping the cubicle, I have some news on Flying Solo's Small Business Awards and I have a motivational marketing quote from Henry Ford. Yep, another big show ... Let's go! The post 272 – Success secrets of Australia’s #1 Real Estate Agent, James Tostevin appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Presenting from stage, on video, or in an interview situation is a marketing strategy too many business owners ignore. And as a result, leave plenty of money on the table. Join Andrew Griffiths, Australia's leading small business author and myself as we talk about exactly how to do it. The post 271 – Presentation skills tips for growing your business with Timbo & Griffo appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Throwing cows from helicopters, setting Guinness World Records, marriage proposals to customers and police calls to turn off the bubble machines - this is just some of the remarkable marketing that today’s guest undertakes. Oh, BTW, the cows were stuffed ;0) Plus I give a broke listener some ideas on how to raise money for her product idea and share a motivational marketing quote that will get you through when Plan A doesn't quite do what you'd hoped! Let's do this! The post 270 – A masterclass in remarkable marketing with Arthur Greeno of Chick-Fil-A appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Ready for some online retailing tips that apply to any business - online or offline? Nathan Huppatz started Costumes.com.au in 2010 and it's now a $7M business that's doubling each year. Listen in as he shares how he's done it. The post 269 – Marketing tips from a $7M business doubling year on year with Nathan Huppatz of Costumes.com.au appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.