The Small Business Big Marketing Podcast with Tim Reid

Richard Everson owns and runs Schonegg, an award winning guesthouse in rural Australia. Recently he sent me an email requesting an interview, and it was this part of the email that caught my attention: "My wife and I own Country Guesthouse Schonegg. We love the business and after 10 years, 7 tourism awards and over 65% repeat/referral business, we like to think we’ve learnt a thing or two about marketing." Richard also told me he's been a chef at a Michelin hat awarded restaurant in London and worked on the QE2 - so I'm also thinking he knows a thing or two about customer service. PLUS I wallow in self-pity as I share how Seth knocked me back and I pose a question that all motivated small business owners should be asking themselves if they want to improve their offering. Enjoy! The post #118 Precision marketing & customer service tips from an award-winning guesthouse owner. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Sam Cavanagh is the National Executive Producer for Austereo - Australia's largest radio network. This basically means he's responsible for the creative output, and ultimately the ratings success of some of Australia's most popular on-air talent including Hamish and Andy, Jules and Fifi and Kyle and Jackie O. "But what's this got to do with improving the marketing of your small business?" I hear you ask. Plenty! Sam has spent a lot of time recently mulling over and implementing the concept of turning listeners in to raving fans - it's a complete mindset change as Sammy explains; one that once you get your head around has a major positive impact on your business. Listen up ... The post #117 How to create raving fans in your business. AKA build customer loyalty. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Mia Freedman is the editor and publisher of Australia’s fastest growing women’s website Mamamia.com.au. Having built her career around creating communities of women in magazines (as Editor of Cosmo and then Editor in Chief of Cosmo, Cleo & Dolly), Mia began Mamamia in her lounge room in 2007 and today it employs 30 people and has Mamamia has 500,000 readers and more than 14 million page views per month. Listen in to this fireside chat I had with Mia recently where she explains exactly how she did it. It's marketing gold. Enjoy! The post #116 Fourteen million monthly page views – Mamamia’s Mia Freedman explains exactly how she does it. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

I recorded this episode on New Year's Eve 2012, and was in quite the reflective mood. It's been a massive year of marketing ideas at the SBBM HQ, with so many amazing guests coming through the door and sharing some marketing gold. Whilst I'm not usually a big one for looking back, setting resolutions and generally getting in to a reflective mood, the general consensus on show's Facebook and LinkedIn group suggested that's what you wanted to hear. So what I've done is highlighted some highlights! Guests that left a marketing mark, insights that we could all use to help grow our business some random ramblings that caught my eye throughout the year. I also take you behind the scenes on my journey to losing 30KG over the past 12-months and talk about what I've got planned to help improve your marketing for the year head. Enjoy ;0) The post #115 The marketing year in review. What a massive year of marketing ideas it’s been! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Tom Dickson is the star of the most famous series of viral marketing videos ever. He is also the founder and CEO of the company Blendtec, which makes the blenders that his crazy videos are intended to sell. In this wonderful fireside chat, Tom takes us deep inside the Will It Blend tent, explaining where the idea came from, how it's had a dramatic impact on sales (it increased sales 1,000% from the first video!), how they make the videos and so much more. This is a wonderful story of a big idea and marketing courage that continues to result in a big pay off. Enjoy! The post #114 Will It Blend? That is the question! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Greg Nathan is a leading franchise consultant in Australia. Prior to starting the Franchise Relationships Institute he ran three successful Brumby's Bakery franchises. he now consults to both franchisors and franchisees around the world on how to ensure the partnership is both profitable and sustainable for the long term. In this interview we cover plenty of ground including: - Who should and shouldn't buy a franchise. - How do you decide what type of franchise to buy. - What you get when buying a franchise versus simply starting a small business from scratch. - The dos and don'ts of successful franchising. - Which franchises are the most popular at present. - Plus much more. I also have a rant about the importance of creating a memorable customer experience. The post #113 Franchising – Is it for you? appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

One of the great things I love about putting out this weekly podcast is the number of questions that come in from my listeners. It's a fantastic way for me to get a sense of what's on your marketing mind, and of course, for me to answer them every now and then in the actual show itself. And that's what I'm doing in this episode. So grab a cuppa and settle in (pen and notepad at the ready) as I tackle marketing challenges that cover personal branding versus business branding, including social media on business cards, how to get in front of senior management, seeking online and free publicity plus loads more. Listen up! The post #112 It’s question time! Personal branding. Marketing to corporates. Business cards PLUS loads more. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

What do you get when Australia's #1 small business author and Australia's #1 small business marketing podcaster get together? Funny business, that's what! It's a time for Timbo and AG to share what's on our minds in the hope it drives your business forward and gives you a chuckle along the way. In this episode we share our top public speaking tips, discuss how we plan for business, creative ways to thank clients, the 3 things we couldn't do without and what we're too scared to try! Listen up ... The post #111 Funny Business 4 – Business planning, thanking clients, public speaking and some of our favourite things! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Imagine walking in to a room full of budding entrepreneurs with a vague idea for a new business, then 54-hours later having that idea validated, a team behind it ready to take it to market and it being the winning idea of many that were presented. Well that's exactly what Joshua Carl just did - and in doing so won the coveted Startup Weekend Sydney grand prize with a very cool idea called Flixy, which enables cinemas to offer last-minute movie tickets via smart phones. Flixy's birth is an inspiring story of raw entrepreneurism and the exciting thing is it's a work-in-progress which I hope to report back to you on in the weeks and months to come. So, listen up! The post #110 How to start a business in 54-hours. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Valerie Khoo is a journalist, speaker and small business commentator. She's also the founder of the Sydney Writers' Centre which is a world-class training facility for budding writers. Valerie is also the author of the best-selling business book - Power Stories - and that's what we talk about on today's episode. Valerie's belief is that when you tell the right stories, you can transform a brand into an icon, turn your customers into tireless advocates (we love that!), and give your business - or yourself - an unbeatable advantage. And I gotta say, I totally agree with her - afterall, who doesn't love, remember and share a good story? Power Stories really is an essential guide to learning how to identify and create stories that will build your small business. Listen up ... The post #109 The 8 Stories You Must Tell To Build An Epic Business. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Having your own show is a brilliant marketing strategy for any business. And what better person to learn some tricks of the trade from than national TV and radio star, Jules Lund. I first met Jules Lund ten years ago when he was a young fella volunteering at The Reach Foundation. Since then Jules has gone on to become a super star of the Australian media scene. His meteoric rise to fame has included him founding and hosting a fantastic show on FOXFM called Dash, many years as a globe trotting reporter on the TV travel show Getaway and he now co-hosts the nationally popular Fi Fi and Jules Show on the Austereo network (having successfully taken over from Hamish and Andy two years ago- no mean feat!). His show, BTW, is also one of the most downloaded podcasts in Australia. The big question is, what light can Jules Lund shed on small business marketing? Fair question indeed. The answer is plenty. Listen up ... The post #108 Interview with Jules Lund PLUS a little nudity! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Gordon Ryan owns and runs Riviver, a fancy cocktail bar in an old funeral home, that was part of a former Hurse garage in downtown Gosford - a regional city just out of Sydney, Australia. No, he's no goth ;0) Oh, and he's also a globe-trotting IT trainer for a not-so-small business called Microsoft! Gordon's passion for cocktails and for creating what he refers to as a third place for people to spend time in a welcoming environment has lead him to a business he absolutely loves, and that turned a profit after just five-months of trading. Not an insignificant achievement given the substantial sunken costs involved in starting such a business. Listen in as he explains ho he did it. The post #107 How to turn your passion in to a profitable reality with cocktail entrepreneur Gordon Ryan. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

It's time for another solid chinwag with Andrew Griffiths in a segment that we lovingly call 'Funny Business' - an opportunity for Andrew and I to go head-to-head on various small business tips and issues that are on our collective minds ... and have a laugh along the way. We talk servile brands, being a salesperson, testimonials, petty problems and isolation. May what we discuss help grow your business and inspire you to bigger and better things ;0) The post #106 Funny Business 3 – Servile brands, selling, petty problems, testimonials & isolation. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Creating great content is a no-brainer marketing strategy. And the King of content is video. And fortunately, marketing your small business using video has never been easier or cheaper. My guest today is Jules Watkins, former BBC, MTV and Pimp My Ride TV director and producer - who's created a fantastic training system called iPhoneVideoHero that shows you how to create professional marketing videos using just your iPhone. Now as you know, I am more inclined to interview a successful small business owner than I am a provider of marketing services to small businesses. However, Jules impressed me on a number of levels: His email requesting to appear on the show was short and compelling. The training product he has created is unique and much needed by small business owners wanting to create marketing videos. And the way he has actually packaged it all up online is sensational - a great example of how many of us could go about creating a new, passive income stream in our respective businesses. iPhone Video Hero teaches you the key aspects of creating professional marketing videos using just your iPhone and covers low-budget lighting, sound, headsets, framing, special effects, shooting indoor versus outdoor PLUS you'll discover some amazing apps that make your video marketing even easier and more effective. Oh, and you'll even learn how to get that beautiful white background you see on Apple's videos. Happy days! Here's what Jules's training looks like: Links & Resources Mentioned In This Episode .. Netregistry - Check out these exclusive Small Business Big Marketing's packages that will help you get your marketing online sorted. This episode has been lovingly transcribed by the good guys at GMR Transcription. Thanks guys! iPhoneVideoHero - How to create high quality videos for your business using your iPhone. Marketing Coaching with Timbo - Email me at tim(at)smallbusinessbigmarketing(dot)com if you'd like to enquire about my Marketing Coaching package - I'll set up a 15-minute Discovery Call where I'll be able to establish if I can help you move your business forward. Join the marketing discussion beyond my podcast ... For in-depth marketing discussion, join the Small Business Big Marketing LinkedIn Group. See the lighter side of marketing on the Small Business Big Marketing Facebook Page. Receive small business marketing tips on the Small Business Big Marketing Twitter feed. Leave a review for Small Business Big Marketing in iTunes. It’s a rankings thing ;0) I’ve personally created these marketing training products in response to listener feedback … Site Boost - Discover the characteristics of a successful website. Spotlight - I create an exclusive podcast episode solving the marketing challenges of your business. The post #105 Create engaging marketing videos with your iPhone. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Business is absolutely booming for a small, family-run sandwich stand that was established in 1954 in downtown Philadelphia. It's roast pork, provolone and broccoli rabe sanga was recently awarded The Best Sandwich In America by the Travel Channel's Man vs Food show. In this episode, I have a fireside chat with fourth generation owner Tommy Nicolic who runs Tommy DiNics with his son Joey (make that five generations!). This was such a great interview on so many levels - Tommy is a guy who's been running his business the same way for decades. His marketing mantra is quality, quality, quality. He does very little promotion. Has limited distribution. And only raises his prices every 18-months or so, whilst expenses go up anyway. Tommy is a business owner passionate about delivering a quality product every time - and as a result everything else takes care of itself. He may not make millions doing it, but he has the loyalist of customer bases, loves what he does, is full of pride ... and recently sold a sandwich to The Fonz. It doesn't get any better than that! The post #104 Success secrets from ‘The Best Sandwich in America’ creator. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In 2008 Rebecca Scott left her long-standing job as a Scientist at the CSIRO and co-founded Streat - a Melbourne-based social enterprise that sells delicious food and coffee whilst providing homeless young people with hope, self-belief and the opportunity to get qualified in hospitality. As Streat's tagline suggests - Streat stops homelessness the delicious way. Whether you're looking to start a social enterprise yourself, wondering how you can integrate some social responsibility in your small business or just love an inspiring story then you're going to love hearing what Rebecca has to share. This is a wonderful story of how you can start a business, make some money and do the world of good along the way. Listen up! The post #103 How to make money and do a world of good. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In this episode Andrew Griffiths and I launch in to our second Funny Business segment in which we: - Share a Modern Family moment we both had in an upmarket pet shop recently. - Cogitate over a first world marketing problem Timbo had in a 5-star hotel. - Discuss the importance of backing yourself. - Pose the question Is it enough to meet your customers' expectations? - And share some of our biggest business mistakes. PLUS I respond to a listener who, up until now, has felt intimidated by the idea of marketing his business. Listen in as I share some advice on how to squash the intimidation ... and discover how my Online Marketing Communications Masterclass also helped him overcome it. The post #102 – It’s time for Funny Business with Timbo & Andrew Griffiths. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Eugene Tan started Aquabumps in 1999, when as a frustrated Creative Director he combined his three passions: photography, surfing and the web. In the nineties blogs hadn’t evolved yet, but Eugene, better known as ::uge (yooj), thought he’d provide a nice daily break for his mates to see a bit of surf at work. The daily updates started flowing more consistently and the first handful of friends became thousands of people logging on from all over the globe. Even Aquabumps’s Facebook page is a hive of activity with 58,000 followers (as at Sept 2012). This is a great story about one guy's decision to follow his passion. And it's paid off big time. PLUS I go off on another content creation rant PLUS I share my top 5 ways of creating awareness on a shoestring budget. The post #101 Aquabumps – Sydney’s most popular retail attraction. And it’s a small business! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

James Tuckerman is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parent's home. He was 26 years old. In 2004 and 2005, he was named Best Small Publisher in Australia by Publishers Australia. Not a bad achievement! Then, in early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. (A couple of years ahead of Fairfax and News!). Within six-months Anthill Online was listed by Neilson Online Ratings among the Top 50 Business & Finance websites in Australia. Things are going well! What few people know is that James made this digital transition on a budget of just $900. Listen up and discover how he did it ... The post #100 Anthill’s James Tuckerman – How he conquered the web (on $900!). appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Since starting the Messages On Hold business in 1988 from his bedroom in Perth, Kym Illman has generated tens of millions of dollars worth of free TV and press exposure at some of Australia's (and the world's) largest sporting events. His marketing tool of choice is the little understood strategy of Guerrilla marketing (AKA ambush marketing). Sacked from a cushy TV station job in 1988, Kym has achieved unpaid coverage at major sporting events including Cathy Freeman's run at the 2000 Olympic Games, AFL grand finals and Melbourne Cups! Whilst they've got him in to some hot water, they have also contributed to the success of the Messages On Hold business which is now turning over sixteen million dollars annually. Listen in as Kym explains how he has (and you can) use guerrilla marketing to successfully increase the awareness of your business. Enjoy! The post #99 How To Get Millions Of Dollars Of Free Exposure. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In this special episode (it's spesh 'cause it's the first of many), I hook up with Andrew Griffiths (Australia's #1 small business author) to have a good old fashioned yarn about business and marketing issues, developments and current affairs that are on our collective mind. In this inaugural chat: - Andrew suggests that someone has to be the most expensive, so why not make it you? - Timbo is inspired by a bed store in New York that lets customers take a nap for free! - Andrew identifies a new consumer trend called Newism (and Timbo questions it!). - We both tackle a listener question about publicity from Sonya at Born Country Baby. - Timbo talk about his experiences with Bullshit Bingo! PLUS we seek your help to gives these episodes a name. So whack on your thinking cap and come on in ... The post #98 Crazy product demos, a publicity conundrum and some Bullshi* Bingo! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Imagine, if in the space of 3 years, you had a thriving business with a major retail presence, a major online presence, the #1 selling book in your industry, were about to launch a second book, had a major joint venture with your city's biggest public space and were absolutely in love with what you did. Life would be pretty good, huh? Well, that's the story of this episode's guest, Fabian Capamolla, one of the founders (Matt Pember is the other) of the Little Veggie Patch Co. In this interview Fab shares exactly how they went about achieving so much, so fast. Enjoy! The post #97 A Little Business Achieving Seriously Big Things (In Just 3-Years). appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Geoff Harris is one of the original founders (and still current owners) of Flight Centre ... one of the world's largest travel agents. Certainly Australia's largest by a long shot. I shared a small part of this interview about 6-months ago. It was part of another series of interviews I intended doing with creators of iconic Australian brands. Alas, time wont allow me to indulge in that idea, so I'm releasing these interviews on the Small Business Big Marketing show. Others (already released include chats with Rip Curl founder, Bryan Singer and Beechworth Bakery Founder, Tom O'Toole. The post #96 Flight Centre founder, Geoff Harris, openly shares his business insights. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

It's between you and your major competitor. You're both submitting on a big tender that, if you win it, will set your business up for a good 12-months. You're both comparable on price and service delivery, so there's not much in it and the client is having a hard time deciding who to award the deal to. Then the client remembers the book you'd written (that you'd personally signed and given them instead of a business card) and BOOM you win! A glorified business card is a great way to view having a book that helps market your business and win business. Listen in as Andrew Griffiths, Australia's #1 small business author explains why you should and how you can have a book to market your and grow your business. The post #95 How To Write A Book With #1 Small Business Author, Andrew Griffiths. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

This is a story of how and why it's so damn important to build a brand and have the guts to stick to it through thick and thin. In 2006, Andre Eikmeier started an online forum called Qwoff, a place where the average Joe could discuss wine without all the fancy talk. Three years later, and not a cent richer, he (and his business partner) launched VinoMofo, an online, in-your-face wine retailer that (in their own words) "...offers a small selection of hand-picked wines and wine-like things ... at very mofo prices." Hear how Andre took VinoMofo from zero to hero using the power of branding, and was subsequently bought by Catch Of The Day, Australia's biggest group buying site last year. If the idea of taking your business from bland to brand appeals then listen up ... Andre shares some absolute marketing gold. The post #94 VinoMofo – An In Your Face Brand That’s Kicking A**! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Dr. David Urpani (a doctor of Artificial Intelligence) co-founded iSelect - Australia's largest and most successful online insurance comparison portal ... turning it in to a multi-million dollar powerhouse. He is now on to his next venture, which he's named moneytribe. Listen in as David shares his insights in to: How he went from being an architect to a doctor of artificial intelligence to starting iSelect. How a tennis match and a freak roller blading accident lead to the creation of moneytribe. The importance of tapping in to social capital in getting an idea off the ground ... or for that matter - basing an entire idea around social capital. The rise of the social search engine. Why it made sense to create moneytribe as an app and not a website. How he plans to monetise moneytribe without losing it's independence and objectivity. During the interview, we talk about the soft launch moneytribe did recently. To tis end, here's the email David sent to some freinds and family to softly launch MoneyTribe last month: Hi [Insert Name] ... As you know I have been working on a new startup - well, we went live with moneytribe Thursday night at 11.30 pm. I thought I would target a few choice friends who are social influencers & butterfiles! We are, at this early stage in the life of moneytribe, aiming to spearhead a grass root drive to build authentic members ... moneytribe's value is predicated on having people provide content as they themselves learn about their purchases and where they sit relative to their peers. To this end I wonder whether you would be able to 'spread the word' to at least ten of your family & friends (who hopefully, might, in turn, be persuaded to spread the word to ten of their family & friends). This way the moneytribe service will quickly start to generate useful intelligence to its users, the moneytribe members. If you are happy to spread the word, that would be much appreciated and I include below a script we have been using. Moneytibe now available on the Australian Apple iTunes StoreToday we released Version 1 of moneytribe for iPhone on the Australian iTunes App Store. You can download it here. It’s free and anonymous. moneytribe connects you with other people who have the same financial products as you. It helps you compare what you have, are paying, doing and saying with other people like you to help you save time and money and keep your providers honest. Happy? Discontent? Switching? Find out if others feel the same way. We’re building a whole new way for people to compare and get advice on financial products based around trusted peers (your ‘tribes’) as well as third party brokers and providers. And our members always come first. No ads. No pressure. No stress. The more people who use moneytribe the more powerful it will become. It's early days and we need some tribe leaders to sign-up, share what they have and then tell their friends and family to join. So stand up and be counted – join moneytribe today and take the power back. Links & Resources Mentioned In This Episode .. MoneyTribe website - David's current business. Download the MoneyTribe app from the App Store. iSelect - David's first business. Marketing Coaching with Timbo - Email me at tim(at)smallbusinessbigmarketing(dot)com if you'd like to enquire about my Marketing Coaching package - I'll set up a 15-minute Discovery Call where I'll be able to establish if I can help you move your business forward. Join the marketing discussion beyond my podcast ... For in-depth marketing discussion, join the Small Business Big Marketing LinkedIn Group. See the lighter side of marketing on the Small Business Big Marketing Facebook Page. Receive small business marketing tips on the Small Business Big Marketing Twitter feed.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Bryan Singer co-founded Rip Curl in the 1960s and today it's one of the worlds most iconic surf brands. In this revealing interview Bryan takes us deep inside the Rip Curl tent where he shares how he started the business, where the name came from, how they managed extreme growth, and how at one point, they were looking down the barrel of Rip Curl existing no more. Oh, and the quote of the interview? When asked how Rip Curl began, Bryan responds ... "We were just looking for a quid to fund our next surfing holiday." The post #92 Rip Curl founder, Bryan Singer on how to build a global surf brand. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Tom O'Toole is the larger than life founder of the famous Beechworth Bakery chain. Not only is he the creator of some of the finest sweet and savory treats going around, he is also an incredibly inspiring small business owner who tells it like it is. He also happens to be one of Australia's most motivational speakers. Not bad for a bloke who grew up in extreme poverty. The post #91 Beechworth Bakery founder, Tom O’Toole, shares his very personal business journey. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Andrew Griffiths is Australia's #1 small business author, with 11 books published in over 50 countries. Yes, he's prolific! His ability to create relevant, easy to understand and implement content laser-targeted at growing any small business is unmatched. He's also an all round good guy. My initial intention for interviewing Andrew was to discuss how a small business owner should and could go about writing a book as part of their overall marketing strategy. However, very early on in our chat, it became bleedingly obvious that quality time should be spent discussing the overall importance of creating useful, engaging content in all its forms - not just a book. So that's what this interview is all about. This is right up there with one of my favourite interviews. I hope you agree. The post #90 How To Create Killer Content With Small Business Author, Andrew Griffiths. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In this week's episode I have a fireside chat with Adrian Swift, the Nine Network's Executive Producer of The Voice - one of the most successful TV shows Australia has ever seen. At the time of the interview they were getting 2.5 million viewers per episode - by the end of the series, this had skyrocketed to 3,000,000 viewers ... just slightly more than Australia's #1 small business marketing podcast ;0) Now, you may well be wondering what can us small business owners learn from the marketing of a hit TV show like The Voice. The answer is PLENTY! The post #89 ‘The Voice’ – A Runaway Marketing Success Story. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Three years ago BlackMilk Clothing didn't exist. Then one day in 2009, James Lillis sold a pair of leggings for $10 that he'd stitched together around his kitchen table. The dream was launched. Two and half years later BlackMilk Clothing is a multi-million dollar, 100% Australian-owned business employing 130 people and selling out of everything they make ... bought by an unbelievably loyal following of raving fans - 160,000+ of them on Facebook, alone! Not to mention the tens of meet-up groups that connect globally, all manned by volunteers who live for BlackMilk's next product. Oh, and did I mention they've done this on a modest marketing budget of ZERO DOLLARS! Yep, nudda. Zip! The post #88 A Million Dollar Business in 2.5 Years on $0 Marketing Budget. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Larry Bloch co-founded Netregistry in 1997 - right in the high diddle diddle of the dot com boom. Things were going swimmingly with the business doubling every couple of months ... until mid 2000 when the boom went bust. BUT that's where it gets interesting ... really interesting. You see, marketing a business in boom times is relatively easy - there's plenty of money and eager buyers - especially in the area of domain names and websites where every one was trying to stake their claim. But how do you manage a business through the down times, and come out the other end shining? In fact, in 2012, Netregistry is now Australia's most trusted provider of online services. The post #87 How To Market A Business In Tough Times. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Danial Ahchow founded Service Central in 2005 and has built it to become Australia’s leading online marketplace for finding all sorts of service providers. This online business now hosts millions of visitors and generates hundreds of millions of dollars of work requests each year. Listen in as Danial takes us on the journey of where the idea came from and how he managed to bring it to life after quitting his day job as an Industrial Relation lawyer and cleaning office buildings in order to pay the bills. PLUS I welcome into the Small Business Big Marketing community my new sponsor Netregistry who are the experts when it comes to sorting small businesses out with all your online marketing needs. Exciting times, folks! The post #86 How to build a multi-million dollar online business. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Tania De Jong AM is one of Australia’s leading Sopranos - no, not the gangster type - and also manages to run a variety of very cool businesses including an innovations workshop business, a talent agency and a charity that helps disadvantaged people find their voice. In this fireside chat, Tania reveals how she manages so many businesses, where the ideas come from, what drives her to succeed plus her opinion on why so many businesses find it hard to be creative. PLUS she has a very big surprise for us at the end. (Dare you not to fast forward!). The post #85 Talking business building & creativity with Tania de Jong AM. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In 2009, muesli and porridge maker Flip Shelton, decided that a National Porridge Day would be a mighty fine way to build both the porridge category in Australia and sell some of her own brand of oatie goodness along the way. Now starting a national day for anything is no mean feat, however, Flip has done it with aplomb and had some great successes along the way including national (free) media coverage on TV, radio and newspapers. In this fun and revealing chat with Flip, she reveals exactly how and why she did it. And what her plans are for keeping National Porridge Day run well into the future. The post #84 How to start a national day for your brand. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Well, I could summarise this interview as being all about how to market condoms. HOWEVER, it's so much more than that. In fact, Lloyd Perry from Big Richard Condoms actually set out to create a clothing brand, but, thanks to a Venture Capitalist with a sense of humour (what?!) he ended up starting and running a condom business. So, in this revealing interview (BTW, it's not one for the kids' ears) we go under the covers (pun intended) and get some fantastic insights in to very smart marketing strategies around .... The post #83 Big Richard Condom’s Lloyd Perry Talks Marketing. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Every industry has an inner circle of people whose names come up in conversation for all the right reasons, they attract the right opportunities, they earn more money and have more fun. My guest has aptly labelled these folk Key Persons Of Influence. So, listen up as Daniel Priestley explains how you can enter your industry's inner-circle by becoming one yourself. The post #82 How To Become A Key Person Of Influence. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

LA-based Steve Sims, Founder of Bluefish can get you anything. Anything! That's the premise of his business. As he so eloquently puts it: "Don’t call us to pick up your dry cleaning or walk your dogs; that is simply not what we‘re about. Bluefish is not a gopher service, an old boy’s network, or a snobby bunch of party-crashers. Rather, we offer the highest level of personalised travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest." Listen in on this chat I had with Steve and you'll discover in no uncertain terms how to get things done. PLUS I share 10 considerations for naming your new business, product or service. The post #81 Hear from a guy who can get you anything. Yep, anything! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

David Allen, famous for his ground-breaking work-life management system, Getting Things Done, talks to us about how you can be buried in projects yet have nothing on your mind! Oh, and it's Lukeee's last show :0( so we share a whole lot of heart-felt emails from you, our treasured listeners. The post #80 David Allen on Getting Things Done. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Sadly, Lukeee's hanging up the boots. Calling it quits. Moving on. Nothing lasts forever and it's been a sensational 79 episodes with one of my best mates. But family commitments, full-time work and life generally can get in the way of producing a regular show. That said, don't despair too much - he will be back next week for a final episode, plus he'll make the odd guest host appearance over the coming weeks, months and years. Small Business Big Marketing isn't going anywhere, there's far too many marketing gems still to be uncovered, spectacular marketers to be interviewed and knowledge to be shared. So, despite the melancholy nature of this episode we still turn your marketing light on ... The post #79 The episode where Lukeee drops some sad news. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Harold Mitchell AC owns the largest media buying agency in Australia. Hundreds of millions of advertising dollars go through his business each year. In this insightful interview, Harold talks about how the media world is undergoing the most dramatic shift it has ever seen since the introduction of the printing press; how by 2020 80% of all content we consume will be digital and why we (as podcast producers) might just be on to something (we really liked that bit). Plus we help a Chiropractor that's running out of patience and the Prof suggests social media may not be all it's cracked up to be. The post #78 Australia’s largest media buyer sheds light on the future of brand communications. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Hana Tolhoek is building an empire one bottle of premium spirit at a time. As the creator of Strom, a high end spirit retailing at $110 per bottle, Hana is a true marketing go-getter, driven by a true passion for what she does. A modest marketing budget hasn't stopped her from associating with the helicopter fraternity, getting in front of the top 100 bar tenders in Australia and exploring export opportunities globally. Plus we give a listener some advice on how to get off the tools (well, rolling pin!) and the Prof introduces us to the concept of simultaneous media consumption. The post #77 What happens when passion takes over. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Timbo gave a talk recently in which he revealed 11 marketing concepts that many small business owners either never knew about or have forgotten. From the importance of getting your message right first before worrying about where to place it through to the fact that we're all a very judgemental lot ... and everything in between. These marketing concepts have been identified by Timbo after having spoken with thousands of small business owners over the past few years - whilst there are many more, it's the understanding and implementation of these ones that will help propel your marketing returns forward in leaps and bound. The post #76 Those 11 Forgotten Marketing Concepts Explained. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Phil McKinney is an innovation expert based in Silicon Valley. Recently retired as the VP and Chief Technology Officer at Hewlett Packard, Phil hosts the Killer Innovations podcast and has just released the book 'Beyond The Obvious'. In this mind-opening interview Phil explains clearly and simply how any small business can introduce and benefit from an innovations culture. Listen in and you'll discover a step-by-step process for becoming innovative, why brainstorms don't work and so much more. This is gold! The post #75 How To Be Innovative In Your Business. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Cliff Rosenberg, Managing Director of LinkedIn Australasia, has a chat to us about his top LinkedIn business tips for marketing your small business and how to optimise your LinkedIn profile. If you're like us, you receive emails each week from someone somewhere requesting to get connected via LinkedIn. Listen to what Cliff has to say and you'll know whether to accept them and what to do with them. It's all about how to use LinkedIn to build your business. PLUS we tackle a great listener question about how best to promote a struggling business. The post #74 LinkedIn’s MD On How To Use LinkedIn For Business. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Wow! OK team, strap the seat belt on as this is an episode to be reckoned with. Timbo has a 1-on-1 conversation with global, social entrepreneur Roger Hamilton - creator of the celebrated Wealth Dynamics profiling system (which every small business owner should complete with their team), business futurist (he showed Timbo a kidney being printed!), Director of the Green School in Bali and all round good guy. The post #73 Roger Hamilton – Futurist, Social Entrepreneur, Wealth Dynamics creator. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

John Newell promoted the sale of a house in the Melbourne suburb of Northcote using Twitter and some other social media channels. The result? The house sold at auction and he's now receiving global media coverage. Global as in like seven countries! This is the story of how he did it. The post #72.5 How To Sell A House Using Social Media. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Glen Carlson and his team managed to fill a room with 500 delegates against all odds. The one day event he organised was held over the Summer break, delegates had to pay to attend and he ran no paid advertising. All the professional conference organisers told him he was making a big mistake. Well, history proves otherwise. Listen in on how he did it. We also share some tips on how to manage your online reputation AND Professor Mike Ewing sheds light on the 4Ps of marketing. Another episode of Australia's #1 Marketing show for your listening pleasure. Enjoy! The post #72 How To Get 500 Bums On Seats. Fast! appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Steve Cunningham is the creator of Read It For Me, a very clever online resource that provides video / PDF summaries of the world's best business and self-development books. In this interview, he talks about how the idea came to be, how it helps you learn faster and how he markets it. PLUS we've put together an EXCLUSIVE LISTENER OFFER that enables you to get a Read It For Me subscription with some other useful marketing goodies thrown in. The post #71 How To Learn Faster. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

As Marketing Manager at Terrain Tamer 4WD, Brent Hutchinson's aim is to make every advertising dollar return multiples. And that's exactly what he's doing. In this interview, you'll hear how Brent's turned a magazine advertising spend with Australia's leading 4WD magazine in to a video marketing strategy in which the magazine needs him more than he needs the magazine. This is a great exercise in developing an emotional attachment with your audience and building a strong, energetic brand. The post #70 How to make magazine advertising work. appeared first on Small Business Big Marketing.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.