#92 Rip Curl founder, Bryan Singer on how to build a global surf brand.
The Small Business Big Marketing Podcast with Tim Reid
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Show Notes
Bryan Singer co-founded Rip Curl in the 1960s and today it's one of the worlds most iconic surf brands. In this revealing interview Bryan takes us deep inside the Rip Curl tent where he shares how he started the business, where the name came from, how they managed extreme growth, and how at one point, they were looking down the barrel of Rip Curl existing no more.
Oh, and the quote of the interview? When asked how Rip Curl began, Bryan responds ...
"We were just looking for a quid to fund our next surfing holiday."
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