#87 How To Market A Business In Tough Times.
The Small Business Big Marketing Podcast with Tim Reid
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Show Notes
Larry Bloch co-founded Netregistry in 1997 - right in the high diddle diddle of the dot com boom. Things were going swimmingly with the business doubling every couple of months ... until mid 2000 when the boom went bust.
BUT that's where it gets interesting ... really interesting.
You see, marketing a business in boom times is relatively easy - there's plenty of money and eager buyers - especially in the area of domain names and websites where every one was trying to stake their claim. But how do you manage a business through the down times, and come out the other end shining? In fact, in 2012, Netregistry is now Australia's most trusted provider of online services.
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