#109 The 8 Stories You Must Tell To Build An Epic Business.
The Small Business Big Marketing Podcast with Tim Reid
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Show Notes
Valerie Khoo is a journalist, speaker and small business commentator. She's also the founder of the Sydney Writers' Centre which is a world-class training facility for budding writers. Valerie is also the author of the best-selling business book - Power Stories - and that's what we talk about on today's episode.
Valerie's belief is that when you tell the right stories, you can transform a brand into an icon, turn your customers into tireless advocates (we love that!), and give your business - or yourself - an unbeatable advantage. And I gotta say, I totally agree with her - afterall, who doesn't love, remember and share a good story? Power Stories really is an essential guide to learning how to identify and create stories that will build your small business. Listen up ...
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