#89 ‘The Voice’ – A Runaway Marketing Success Story.
The Small Business Big Marketing Podcast with Tim Reid
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Show Notes
In this week's episode I have a fireside chat with Adrian Swift, the Nine Network's Executive Producer of The Voice - one of the most successful TV shows Australia has ever seen. At the time of the interview they were getting 2.5 million viewers per episode - by the end of the series, this had skyrocketed to 3,000,000 viewers ... just slightly more than Australia's #1 small business marketing podcast ;0)
Now, you may well be wondering what can us small business owners learn from the marketing of a hit TV show like The Voice. The answer is PLENTY!
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