The Playbook With David Meltzer

On this episode of #ThePlaybook, Steve Schulze, CEO, President, & Co-Founder of Nékter Juice Bar, shares his thoughts on: [1:03] - How Nékter grew from one store into one of the top franchises in the space [4:36] - The need for businesses to focus on “one customer at a time” before thinking about scaling [9:01] - Why keeping things simple, healthy, and accessible are at the core of Nékter Juice Bar [17:04] - The three traits that will bring you success in any industry

Every month I like to host a session on clubhouse called, "Takeaway of The Week" so I can share my biggest lesson I learned from the week and so I can learn what some of your biggest takeaways were as well. There were so many valuable lessons learned this week so I here are a few of my favorites from the session! Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

To avoid feeling burntout, be sure to take a vacation every day because 2 minutes a day is more valuable than 2 hours on a Sunday.

Paul Magnone, Head of Global Strategic Alliances at Google & Author of “Decisions Over Decimals”, shares his insights on the best way for decision-makers to get their bearings before making a critical choice, as well as how to avoid some of the most common mistakes that business leaders make during the process. Magnone and Meltzer sit down to chat about a wide range of topics including why it’s essential to have a data-based “recipe” for your decision making, how to avoid being overwhelmed by an abundance of data, and the many benefits of taking a team sports approach to decision making.

Choosing to detach from an outcome, can seem extremely conflictual, and it is hard for people to understand. One of the common questions I get is this: “How do you have goals yet remain detached from an outcome?” The truth is, I’m very driven toward the goals I set. I try to take my ego and time, two driving factors for many, out of my goal setting. What I do is this: I set a goal, and at the same time, I detach my happiness from the goal. I do not create an immediate plan to get to my goal. My plan, when I start out, is simply to provide value toward that overall goal every single day, making sure I put forth a minimum amount of effort toward the achievements I want and “raising the bar” each day as I proceed, in order to build momentum.

On this episode of #ThePlaybook, Tony Brown, legendary music producer, shares stories about: [4:41] - What he learned from playing with Elvis and his thoughts on the new Baz Luhrmann biopic [11:35] - Why working with Barbra Streisand was one of the biggest turning points in his career [13:27] - What motivates him to continue working with younger acts like America’s Got Talent’s Drake Milligan [18:02] - How his faith set him on the path to success in the music business Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

There is one truth I believe holds true for all entrepreneurs, the reality of achieving your goal, no matter how much effort it takes to reach it, will not make you happy. Michael Jordan said, “Winning isn’t always championships.” Attaching emotional success to achievement or believing that achieving your goals is the path to happiness is what leads to unhappiness. Unfortunately, we tend to attach our happiness as business leaders to the results we achieve. We tell ourselves things phrases like: “Once I get the funding, I’ll be happy.” “After I land that client, I’ll be happy.” “Once I make my first million dollars, I’ll be happy.” Guess what never comes, even if you achieve those goals? Your happiness.

On this episode of #ThePlaybook, Rebecca Holland New, CEO at Bleep Sleep, shares her thoughts on: [1:16] - Why such a large percentage of the population has issues with their sleep [2:55] - How their new Eclipse product solves some of the most common problems with CPAP treatment [7:17] - How she adapted the company’s approach to advertising since joining [14:28] - Why an “old school” marketing strategy has helped Bleep Sleep to reach more customers than ever before

Friday I was fortunate to be joined by three extraordinary guest during my weekly Free Training. I was lucky enough to talk to LifeBrand Founder and CEO, TJ Colaiezzi, Henco Global founder and CEO, Simon Cohen, and former world-class athlete, Dr. Pascal, who has treated olympians at 4 Olympic Games. Let me know which conversation you found the most value in on Twitter, @davidmeltzer

I was getting tons of comments from you guys on my latest Instagram post asking to hear the full story so here it is! This gift I received from my father was one of the moments that changed my life and it was always there to remind me the lesson he was trying to teach me when I hit rock bottom.

One of the biggest keys for any business leader comes from an understanding of the ego and how it tends to put us on a trajectory in the wrong direction. Ego Edges Goodness Out of your life. Why? The ego has illusionary needs, which can create a waste of your time and energy. The ego also has the need to be right or to be offended. It can cause you to feel a need to be separate, inferior, or superior. Ego can cause fear, guilt, or shame. It will have you searching for recognition for your achievements, instead of simply being happy with what you have achieved. One of our biggest problems comes when we get caught living in this ego-based consciousness and accelerate into the negative emotions we are experiencing. Our ego causes fear, which is followed by fear-based reactions. Those fear-based reactions are what cause us to end up off-track.

If you feel stuck that means you're winning. You can't feel stuck unless you're applying pressure to a situation.

Study your calendar both in the morning and at night. Ponder efficiencies and potential problems, then prepare to make adjustments. You'll see that your productivity changes, and you become aware of new opportunities that exist and now are accessible to you. Equally important, you'll discover new ways to save time.

On this episode of #ThePlaybook, JB Bernstein, CEO of AviSight Inc. and legendary sports executive, and the inspiration for Disney's Million Dollar Arm, shares his insights on: [2:31] - How the Las Vegas business community has experienced a massive shift in recent years [4:13] - Why Hall of Fame athletes are more desirable for marketing than ever [7:48] - The key factors that help an athlete to create a lasting legacy for themselves [13:53] - His best advice for college athletes on how to take advantage of NIL rules Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

I use a system that I call the Five Daily Practices to create coherence in my life, meaning that I do things with consistency and persistence, and I’m also very intentional about the prioritization of activities in my business and personal life. These practices will not only help you to determine what you want in life, but they are essential if you want to accomplish it. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

On this episode of #ThePlaybook, Nathan Chan, CEO of Foundr, sits down to discuss: [1:18] - Why entrepreneurs should never lose focus on their strategic roadmap [2:26] - The power that comes from building a community around a brand [10:55] - How traditional education is evolving to provide more alternative pathways for students [15:06] - Why a thirst for learning and growth is at the core of the Foundr platform Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

At least once a month I like to host an open Q&A so I can answer as many of your questions as possible in an hour. I always like to share some of my favorite questions with all of you so that you can do your best, learn lessons, and have fun. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

One of the things I stress about why you shouldn’t quit is that you need to press and keep pressing everything to get the most out of the opportunities afforded to you. An analogy I like to use to explain this is a blade of grass pushing through the soil to enjoy everything the sun has to offer. The fragile bit of grass is beneath tons of soil and stone. It doesn't know if it is getting nearer to the surface and the sun, it only knows the direction it must keep pushing. Not until the instant it breaks through the cold soil into the light does it know the effort will be rewarded. A blade of grass, of course, doesn't suffer from the doubt and second thoughts that make our path seem harder as we get closer to our objective. In fact, so many times when we are just about to succeed and grow free in the light is when we quit because the dirt is just too hard. That isn’t what you want to do. In order to break through and become the person you want to become, you have to weather the layers of uncertainty and get through the “rocks” of life. Bet on yourself and the abundance of the universe with confidence knowing that when all is said and done everything the “Sun” or “light” has to offer will be worth the effort and trials. Everything will come in the right way at the perfect time ... just don’t quit.

Sri Divel, Partner and VP of Salt Creek Grille, talks about the lessons she’s learned about the hospitality industry since she began as a cocktail waitress, especially the necessity of going after your dreams and goals. Divel and host of #ThePlaybook, David Meltzer, share their thoughts on subjects including the unique meaning behind Sri’s name, the work that goes into creating an experience for your customers that leads to a lasting memory, as well as how to increase employee engagement and retention. Divel also talks about the role of problem-solving on the fly in the restaurant industry and how entrepreneurs can strengthen those skills. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

Simply put, sales is a process to ultimately reach an agreement or understanding where all involved see the vision as beneficial. No matter what we are selling to others, whether it is a product, service, company, or yourself, mastering these five steps will lead you to the successes you desire.

On this episode of #ThePlaybook, Todd Kaplan, Chief Marketing Officer at Pepsi, shares his insights on: [1:46] - How companies can use intrapreneurship thinking to maximize their marketing efforts [5:48] -The role that “opt-in experiences” play in creating a deeper connection with consumers [7:09] - Why the Pepsi team uses a challenger mindset to deal with competition [12:31] - Why entrepreneurs should take “No” as a request for more information Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

When striving for increased profitability, I like to look at it from a perspective of receiving. I want to receive as much as possible, so that I can give as much as possible. Recognize that one is not possible without the other, and you need to receive something first in order to give it. Power of 64 - Make productivity a prime focus of your career or passion. Look to increase your efficiency, effectiveness, and statistical success whenever possible. Buy Low and Sell High - Create a profit margin in order to become more profitable, its a straightforward approach. The key here is not to waste too much time or energy trying to buy at the lowest point and sell at the highest point. Pre-Sell - Consider how you might be able to use your skills, knowledge, and desire in order to broker a deal for others and create additional profit with less effort. Identify Your Timing and Risk Tolerance - Be clear (and reasonable) with the investments you make, taking into account how much risk you are willing to take and when you expect returns on that investment. Take Emotions Out of Spending - Have a plan for the profits you make and stick to it. It can be helpful to predetermine percentages ahead of time for how the money will be spent (or invested), taking emotion out of the equation. Save and Then Save Some More - Make sure that when you are predetermining what you are spending, you are also planning for savings. Referral Agreement - Another way to make a profit with minimal effort comes from effective use of referral agreements. When you are making profitable introductions for others, ensure that you have a system in place to be compensated fairly. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

Kent Clothier, CEO of Real Estate Worldwide & The Boardroom Mastermind Group, shares his thoughts on: [:55] - How his first business mastermind showed him the power that comes from being abundant [3:54] - Why “collective wisdom” can help to rapidly accelerate the growth of a business [4:51] - How the strength of your network correlates to your problem-solving ability [15:47] - His single best piece of advice for real estate investors Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

My takeaway from the week came after being asked how I stay "at ease" despite doing so much. It's all about how you spend your time, the more time you spend "at ease" the easier it will be for you to enjoy the consistent everyday, persistent without quit, pursuit of your potential. Although we need to remember, it's not easy being "at ease" so how can we learn to manage our time living "at ease?" Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

Inspiration goes two ways, but first know that you are accountable for your own inspiration. When you are inspired, you are empowered to invest more (not sacrifice more) to get what you want, if you truly want it. Take accountability for yourself. Find what you love to do and align it with what must be done. Then, work to surround yourself with the right people. When I say, “the right people,” I mean the parts of the people you are most attracted to the parts of others that bring you confidence, make you feel happy, or empower you to be your best self. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

Jodi Katz, CEO of Base Beauty Creative Agency, provides her insights on the most common misconceptions about working in the beauty industry and some of the best lessons she’s learned from hosting her podcast “WHERE BRAINS MEET BEAUTY”, especially about strategies to help improve your own self image and self worth. Katz and host of #ThePlaybook, David Meltzer, share their thoughts on a wide range of subjects including Jodi’s newest book Facing the Seduction of Success: Inspiring Stories on Leading in Business While Living Your Life, as well as the many benefits that come from prioritizing your mental health. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

I love when things get hard, it means something better is coming. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

On this episode of #ThePlaybook, Audie Attar, CEO and Founder of Paradigm Sports, sits down to discuss: [3:37] - Why being a “profit-chaser” as an agent will lead to failure [6:20] - His initial vision for Paradigm Sports and how the agency has evolved over the years [8:13] - How athletes are able to leverage their brand to disrupt new sectors [17:37] - The three strategies he uses to prioritize business opportunities Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

When striving for increased profitability, I like to look at it from a perspective of receiving. I want to receive as much as possible, so that I can give as much as possible. Recognize that one is not possible without the other, and you need to receive something first in order to give it. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

On this episode of #ThePlaybook, Tony Boselli, Chief Growth Officer at all.health, sits down to discuss: [1:10] - How he was able to take the life lessons he learned from playing sports and apply them to a new profession [6:04] - Why people shouldn’t hesitate to find themselves the right coach [9:03] - How to ensure that you have the right team in place to support you [15:50] - How technology can help people get better access to healthcare and treatment throughout their life

William Shakespeare was a genius in many ways, but there are two ideas of his which are crucial to building any brand. The first, which comes from the play As You Like It, is something that has become even more important over time: “All the world's a stage”. With the prevalence of platforms like social media, the entire world is truly our stage today, and we must take full advantage of that stage in order to build, grow, and sustain a brand. We can transmit our brand’s frequency anywhere, with countless access points and mediums to connect with others, enabling us to potentially reach billions with our message. Using what I call the Stage Theory allows us to turn moments into content that elevates our brand and spreads awareness for the value it brings others. The other piece of the Bard’s advice comes from the character Polonius in Hamlet: “This above all: to thine own self be true...”. Authenticity is a vital component of branding today, because the truth is what vibrates the fastest. Authentic truth is what connects us to others, logically and emotionally. The more truthful and authentic your brand’s message is, as well as the people sharing it, the better it will resonate with others. We don’t just want people to see or hear about the brand, we want them to feel it.

Everything in life, from the construction of a building to a relationship, requires a solid foundation, or it will crumble. If certain things are not in place, you’ll not be able to support all of the other things you wish to accomplish. We want that foundation and support to be solid. We want that foundation and support to be concrete with steel rods, not balsa wood. We want to create the best foundation to manifest things faster and more accurately. Values provide that foundation. No matter what you attract in your life, identify, prioritize, and utilize your own values to build the foundation that best will provide clarity, balance, and focus with confidence. Confidence in what you’re trying to manifest will attract what you desire.

For many of us, hearing no can be tough to handle. What I try and do is re- engineer the way that people think about getting a “No”. Think about it this way: What if I told you that you are 25 “No’s” away from getting what you want most? How excited would you be to get the first “No”? How about the 24th? Take the perspective that you are a finite amount of “No’s” away from getting to that “Yes”. We might not always know what that number is, we only know that we are one step closer.

When I think about branding today, I look back at one person for inspiration, William Shakespeare. He was a genius in many ways, but there are two ideas of his which are crucial to building any brand. The first, which comes from the play As You Like It, is something that has become even more important over time: “All the world's a stage”. With the prevalence of platforms like social media, the entire world is truly our stage today, and we must take full advantage of that stage in order to build, grow, and sustain a brand. We can transmit our brand’s frequency anywhere, with countless access points and mediums to connect with others, enabling us to potentially reach billions with our message. Using what I call the Stage Theory allows us to turn moments into content that elevates our brand and spreads awareness for the value it brings others. The other piece of the Bard’s advice comes from the character Polonius in Hamlet: “This above all: to thine own self be true...”. Authenticity is a vital component of branding today, because the truth is what vibrates the fastest. Authentic truth is what connects us to others, logically and emotionally. The more truthful and authentic your brand’s message is, as well as the people sharing it, the better it will resonate with others. We don’t just want people to see or hear about the brand, we want them to feel it.

On this episode of #ThePlaybook, Rick Jordan, Investor and Cybersecurity Expert, sits down to discuss: [3:31] - The strategies he applies to balance family, faith, and financial success [4:06] - Why being giving and abundant is an essential part of thriving in life [6:18] - How to identify the times that you are limiting yourself with your beliefs and overcome it [16:03] - His best piece of advice for a teenager who is worried about their future Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

When I experienced bankruptcy for myself, I knew that I had a strong foundation to fall back on: my values. Take inventory of the values (personal, experiential, giving, and receiving) that make you who you are now and then imagine the person you want to become. Build around the values those people have in common. When you start from a strong foundation, whatever your core values may be, you will have to find people to help drive you forward in your goals. Having a set of principles and standards will attract the right people around you, and it will also empower you to cut ties with associates who aren’t a great fit. It will prepare you to foster beneficial relationships with family, friends, business associates, and even develop mentoring relationships. We must not only think, say, and do the right things to attract the right people. We must also believe the right things and even carry the right energy. This can happen only if we incorporate our values into every aspect of our life and business. If we want to live a grateful life for example, we cannot only think grateful thoughts. We must take grateful action as well, show this gratitude for ourselves and others consistently and with persistence. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

Rick Macci, Legendary Hall of Fame Tennis Coach and the President & Owner of the Rick Macci Tennis Academy, sits down to discuss: [3:48] - What it means to master the art of coaching and why connecting with your pupil is essential [7:03] - How teachers can help their students shift their mindset and change their life for the better [14:51] - Why being able to forget is an essential characteristic for personal growth [17:51] - Why you should always “keep score with yourself” in business Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

I took some of my favorite questions from my #BYOQ Live Q&A session I hosted on during my weekly free training. I try to host one of these at least once a month, so if you want to come ask me some questions, just email me [email protected] or sign up for my free weekly training by clicking the link below. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

In general, there are three types of businesses in a recession: those that are doing well, those that are stable, and those that are struggling. When making investments during a recession, I tend to place more emphasis on stability and industries or companies that have shown a historic ability to withstand those times. Look for investment opportunities that offer consistency in good and bad economic times, rather than looking to create massive returns. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

Eddie A. Johnson, Basketball TV and Radio Analyst with the Phoenix Suns and SiriusXM NBA Radio, sits down to discuss how his first year post NBA retirement led to him to discover a new purpose in life. Johnson and Meltzer share their thoughts on a wide variety of topics including the inspiration for Eddie writing his book, “You Big Dummy”, the best lessons he learned from being a Sixth Man of the Year award winner, as well as the tools they use to improve focus and resilience. They also chat about how to best handle criticism appropriately in order to grow.

Today's episode is a flashback to my episode with Rob Dyrdek, CEO of The Dyrdek Machine and Former Professional Skateboarder. Rob is one of the most time efficient people I've ever met, and he has become a master of managing his work/life balance. If you haven't already, make sure you go checkout the full episode with Rob and let me know what your biggest takeaway from it was. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

On this episode of #ThePlaybook, James Maslow, Actor and Musician in Big Time Rush, sits down to discuss: [1:08] - His favorite part about stepping on-stage in front of a live audience [4:27] - Why acting entitled will hamper your ability to succeed [8:47] - Why he keeps pursuing growth in the “everlasting journey” of his career [19:04] - The value that comes from taking stock of the people you surround yourself with

Make your business a profit-center for others by being able to ask and answer the following question: “Determinant of the credibility you’ve told me we have, the emotional connection, the reasons, impacts, and capabilities; do you see any reason you wouldn’t want to move forward?” If you can ask that question and realistically predict the response, then you have effectively turned your business into a profit-center.

On this episode of #ThePlaybook, Michelle Poole, President of Crocs, shares her insights on: [4:34] - Why having an “icon” is a powerful for driving brand relevance [6:39] - How inclusivity has become a major part of Crocs’ appeal for customers [10:00] - Why choosing the right companies to partner with can make “one plus one equal three” [16:14] - How Crocs’ Three Pillars of Purpose drive decision-making at the company Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

I use a system that I call the Five Daily Practices to create coherence in my life, meaning that I do things with consistency and persistence, and I’m also very intentional about the prioritization of activities in my business and personal life. These practices will not only help you to determine what you want in life, but they are essential if you want to accomplish it.

Always ask yourself, can I guarantee that I will be in business tomorrow? Stay in business, that is the key to a successful business.

When you set achievable goals and put plans in place to meet them, you'll experience a higher rate of success and simultaneously turn up your worthiness thermostat. You need goal setting (and promise keeping) to be a consistent, persistent behavior, which will then allow you to enjoy the pursuit of your potential by creating objectives and meeting them.

An analogy I like to use to explain this is a blade of grass pushing through the soil to enjoy everything the sun has to offer. The fragile bit of grass is beneath tons of soil and stone. It doesn't know if it is getting nearer to the surface and the sun, it only knows the direction it must keep pushing. Not until the instant it breaks through the cold soil into the light does it know the effort will be rewarded. A blade of grass, of course, doesn't suffer from the doubt and second thoughts that make our path seem harder as we get closer to our objective. In fact, so many times when we are just about to succeed and grow free in the light is when we quit because the dirt is just too hard. That isn’t what you want to do. In order to break through and become the person you want to become, you have to weather the layers of uncertainty and get through the “rocks” of life. Bet on yourself and the abundance of the universe with confidence knowing that when all is said and done everything the “Sun” or “light” has to offer will be worth the effort and trials. Everything will come in the right way at the perfect time ... just don’t quit.

On this episode of #ThePlaybook, Tony DiSilvestro, Founder and CEO of YNOT Enterprises, shares his insights on: [2:55] - Why you should consider customers who complain to be your best customers [4:07] - The roles that delegation and “micro-failures” play in running several multi-million-dollar companies [6:41] - How a lack of fundamentals is responsible for most of the businesses that fail [11:32] - Why your ideal customer avatar and ideal employee avatar need to match Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

1. Stimulate Interest: Stimulate interest for availability first, meaning practice getting people to respond to your calls, texts, emails, and social media messages first. Then, focus on stimulating interest for your business or services. 2. Transition the Interest: Emotionally connect with who you’re targeting. Then, transition their interest through professional collateral and a clear explanation of true value. Use the 100/20 Rule: be able to articulate that your customers will receive $100 of value for every $20 they spend. 3. Share the Vision: Share the vision of true value. You want to demonstrate the value you’ll be providing in relation to the customer’s personal values, experiential values, giving and receiving values. Make them see the win-win situation in doing business together. 4. Manage and Develop the Vision: Manage and develop a vision by providing the value that you promised. Don’t oversell, rather help them manage and develop their expectations. 5. Thrive: When you’ve done all four previous steps correctly, consistently, and persistently, you thrive. Thrivation is, in essence, getting your customers or other people outside of your organization to sell your product or service for you. This means that you make a lot of money, help a lot of people, and have a lot of fun! Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905