Understanding The Equation of Marketing | Phillips EVP, Lorraine Barber-Miller
The Playbook With David Meltzer
December 27, 202215m 47s
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Show Notes
On this episode of #ThePlaybook, Lorraine Barber-Miller, EVP and Chief Marketing and E-Commerce Officer at Philips, shares her insights on:
[3:07] - Why effective marketing requires a balance of art and science
[5:42] - How she creates a shared vision that results in the greatest impact
[8:22] - The driving forces behind Philips’ transformation
[10:37] - The ways that she promotes equity and inclusion both inside and outside the company