The Playbook With David Meltzer

On this episode of #ThePlaybook, James Twyman, “The Peace Troubadour”, author, and founder of Namaste Village, shares his thoughts on: [1:55] - Why everyone should focus on “living in the experience of love” [6:04] - The value that comes from having a nondual approach to life [8:59] - How to overcome the “guilt loop” that so many people experience [13:25] - His two best pieces of advice for someone who is seeking spiritual wisdom

Today's episode is a recap from our Live Q&A on clubhouse on Friday. At least once a month I do a full hour of live Q&A on the Breakfast with Champions Millionaire Breakfast Club so make sure you follow me on there and email me to register for my free weekly training if you haven't already. You can reach me at [email protected]

You spend a third of your life working. Do what you love to do, and the money will come. I can give you a thousand examples of people who started out in a profession they loved—whether they wanted to be an artist, musician, teacher, coach, quarterback—and then the money came. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

Today's episode is a conversation I had with one of my best friends and my voice twin, Glenn Lundy, the creator of Breakfast With Champions on Clubhouse. The two of us sound exactly the same and we both discussed what keeps us motivated on a daily basis. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

Today's episode is a throwback to my appearance on my friend Ben Newman's podcast. The two us must have met in past lives because we had so much in common and connected immediately. Let me know if you want to hear more episodes from my appearances on some of my friend's shows.

On this episode of #ThePlaybook, Rahul Vohra, Founder & CEO of Superhuman, shares his thoughts on: [3:44] - Why some email systems can negatively impact employee well-being [4:49] - How the human brain is prone to distraction and strategies for overcoming those distractions [10:36] - Why “call of duty” means more to him than just video games [12:40] - How having a previous exit has changed his approach to building Superhuman

Today's episode is from my brand new show Game, Set, Life with Hall of Fame Tennis Coach, Rick Macci. Every Tuesday, the two of us are going to sit down with some of the biggest names in sports, business, and entertainment and learn about what they do that makes them so successful. Let me know on Twitter @davidmeltzer who you want to see Rick and I sit down with and let me know what your takeaway from today's episode is.

On this episode of #ThePlaybook, Sean Kim, President & Chief Product Officer of Kajabi, shares his insights on: [2:28] - Why community experience tools are key for content creators to help sustain their growth [6:00] - The value that comes from learning from listening to Kajabi’s community of entrepreneurs [7:27] - How Kajabi is giving their creators the ability to do more with their content than ever before [15:26] - Why building your personal brand will lead to more income and more opportunities

At least once I month during my Free Weekly Friday Training I like to share my takeaway of the week with everyone and leverage our community of the Breakfast With Champions: Millionaire Breakfast Club so we can all share the valuable lessons that we've learned throughout the week with one another. What was your takeaway of the week? Tweet me @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

When we let negativity into our lives, it brings out the worst parts of our ego and usually causes a physical reaction, with blood leaving our brain and impacting our ability to make clear decisions. I find two strategies particularly helpful when experiencing negativity, which I call Cancel, Clear, Connect and Stop, Drop, and Roll. These techniques are meant to help you reset your perception and avoid falling into the traps of your ego.

Marc H. Morgenstern, Founder and Managing Partner of Blue Mesa Partners, sits down to discuss why telling the right story is the beginning of any sale, as well as how selling encyclopedias door-to-door helped him to understand the importance of “emotional buy-in” for closing deals. Morgenstern and host of #ThePlaybook, David Meltzer, chat about a range of topics including why Marc looks towards The Grateful Dead for philosophical insights and guidance, the benefits of repetition during a negotiation, as well as why dealmakers need to lead with emotion and close with analysis. Morgenstern also shares some of the most valuable negotiation tips from his book, The Soul of the Deal: Creative frameworks for buying, selling, and investing in any business.

Becoming who you aspire to be is a journey that you’ll be repeatedly tempted to abandon. Understand that quitting your pursuit of your potential, is the only thing that will ensure you are unable to achieve it.

On this episode of #ThePlaybook, Jamie Domenici, CMO of GoTo, shares her insights on: [5:40] - Why companies should be “leaning into” their brand more than ever before [8:47] - How building multiple brands at once can hamper your success [10:40] - Why you should focus on building trust with your audience [14:03] - The “better better, never best” mentality that all marketers need to apply

Today's episode is another one put together with the help of my friend Evan Carmichael. You're going to hear 10 of my best pieces of advice to succeed at everything you do.

On this episode of #ThePlaybook, David Simas, President of the Obama Foundation, shares his insights on: [1:03] - How his immigrant parents taught him the importance of respecting himself and his community [7:02] - What it truly means to be a citizen in the United States [9:23] - The four biggest keys for effective community organizing [13:04] - What causes increased partisan politics and how that leads to more extreme viewpoints

Find the Light, Love, and Lessons in Everything: Gratitude is like a muscle that needs to be exercised, even when you are not feeling up to it. Try to find the silver lining in your past, present, and future experiences, rather than dwelling on the negative. Feed Into the Positive, Don’t Vote For the Negative: The mathematical equation for coincidence (or luck) is that your attention plus your intention equals the coincidences that occur in your life. Don’t spend your time worrying about what might happen or voting for what others want for you, instead of what you want for yourself. Cancel the negative, clear your mind, and connect with what inspires you Create Gratitude Triggers: Find little ways to remind yourself to be grateful throughout the day, like saying “thank you” for stop lights for keeping you safe, rather than being angered at an ever-so-slight delay or saying a prayer at mealtime. Taking out the trash used to be a hated activity for me, until I started using that time to think about what I wanted in life.

Study your calendar both in the morning and at night. Ponder efficiencies and potential problems, then prepare to make adjustments. You'll see that your productivity changes, and you become aware of new opportunities that exist and now are accessible to you. Equally important, you'll discover new ways to save time.

Andrew Giancola, Founder of Master Money & Host of The Personal Finance Podcast, shares his insights on the best approach to cultivating an abundance mindset, as well as why he believes that focusing on making your first $100K will help to pave the way for a better financial future. Giancola and host of #ThePlaybook, David Meltzer, sit down to talk about a range of topics including how to prepare yourself and your company for a downturn and why learning to handle money creates freedom. Giancola also provides insights on how he works to inject excitement and enthusiasm into his financial content.

Pretend you’re a blade of grass, trying to push through the soil and enjoy everything the sun has to offer. The fragile bit of grass is beneath tons of soil and stone. It doesn't know if it is getting nearer to the surface and the sun, it only knows the direction it must keep pushing. Not until the instant it breaks through the cold soil into the light does it know the effort will be rewarded. A blade of grass, of course, doesn't suffer from the doubt and second thoughts that make our path seem harder as we get closer to our objective. In fact, so many times, when we are just about to succeed, and grow free in the light, is when we quit because the dirt is just too hard.

Out of the countless successful people I’ve met, interviewed, and gotten to know over the years, there is one thing they tend to agree on: gratitude is one of the most powerful tools on the planet. In order to take advantage of the power of gratitude, it helps to be consistent and persistent. Work to be grateful every day, and never quit on it. Email me [email protected] to take the 14 day gratitude challenge.

Today's episode is from a speech I gave back at the University of California, Irvine. Let me know if you want to hear more of these keynotes/speeches so I can go back and pull some of my favorite ones from the past!

On this episode of #ThePlaybook, Steve D. Sims, author of Go For Stupid, sits down to chat about: [:57] - The most common limiting beliefs that stop people from chasing big goals [2:12] - Why people should focus on “activation” instead of making convenient excuses [6:25] - The single toughest task that every entrepreneur must face in order to thrive [11:24] - Why relatability is key for building a brand that stands out from the rest

I took some of my favorite questions from my #BYOQ Live Q&A session I hosted on during my weekly free training. I try to host one of these at least once a month, so if you want to come ask me some questions, just email me [email protected] or sign up for my free weekly training by clicking the link below. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

A productive person knows how to maximize two things: the activities they get paid for and the activities they don’t get paid for. This delineation is important to make when maximizing your productivity and accessibility, so you can prioritize the activities you get paid for, as well as those activities which you enjoy the most.

You need to do something every day in order to be great at it. Meditate, use gratitude, practice a skill, work on a relationship, tell somebody that you love and appreciate them. Each of those activities can take as little as 30 seconds a day, if you are efficient, and will make a resounding impact in your life.

Faith is a true currency and an object of energy. Our faith is the aggregate of what we think, say, do, believe, and our subconscious mind. Faith is composed of our characteristics, our obsessions, our addictions, and the energy we put out. The problem I often see is that many are so unconscious about where they invest their faith, constantly create resistance by putting faith in the wrong things. We tend to think about what we don’t want, or even worse put faith in what other people want for us, and then when we get it, we end up resenting them instead.

On this episode #ThePlaybook, Natalie Ellis and Danielle Canty, the co-founders of bossbabe, sit down to discus: [3:05] - The two biggest rules they’ve followed to stay authentic and real [5:22] - Why consistency is essential as an influencer and the number one road block people face on social media [10:40] - How building your personal brand can help you take back control of your career path [17:48] - Why taking an intentional approach to business can lead to massive results

William Shakespeare was a genius in many ways, but there are two ideas of his which are crucial to building any brand. The first, which comes from the play As You Like It, is something that has become even more important over time: “All the world's a stage”. With the prevalence of platforms like social media, the entire world is truly our stage today, and we must take full advantage of that stage in order to build, grow, and sustain a brand. We can transmit our brand’s frequency anywhere, with countless access points and mediums to connect with others, enabling us to potentially reach billions with our message. Using what I call the Stage Theory allows us to turn moments into content that elevates our brand and spreads awareness for the value it brings others. The other piece of the Bard’s advice comes from the character Polonius in Hamlet: “This above all: to thine own self be true...”. Authenticity is a vital component of branding today, because the truth is what vibrates the fastest. Authentic truth is what connects us to others, logically and emotionally. The more truthful and authentic your brand’s message is, as well as the people sharing it, the better it will resonate with others. We don’t just want people to see or hear about the brand, we want them to feel it.

On this episode of #ThePlaybook, Mauro Porcini, Chief Design Officer and SVP of PepsiCo, shares his thoughts on: [3:04] - The different ways that top performers are able to innovate in their businesses and personal life [5:50] - What it takes for a change agent to overcome the resistance they experience from people [8:10] - How to realize when you’re in the “Hidden Rejection Phase” and overcome it [12:23] - Why he believes that love is at the center of innovation

At least once I month during my Free Weekly Friday Training I like to share my takeaway of the week with everyone and leverage our community of the Breakfast With Champions: Millionaire Breakfast Club so we can all share the valuable lessons that we've learned throughout the week with one another. What was your takeaway of the week? Tweet me @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

The 3 Components of Frequency (1) Strength - How strong is your signal? What impact does your message have? What can you do to strengthen it and provide more value for your consumers? (2) Spectrum - What’s the spectrum of your signal? What demographics does your brand address, or align with? (3) Clarity - What’s the clarity of your frequency? On what level are people understanding? Consider the true purpose behind your brand as you create content, as being authentic helps you to find your frequency. When you understand your frequency, as well as who it works with (and who it doesn’t), you can focus on improving the strength of your signal, its spectrum, and the clarity of your message.

Raji Subramanian, CTO of Opendoor, sits down to discuss how to craft a value proposition that holds in any market, as well as the role that technology has played in the company’s journey to reinvent real estate. She also provides insights on how Opendoor solves some of the most common pain points associated with buying and selling a home. Subramanian and host of #ThePlaybook, David Meltzer, share their thoughts on a wide range of topics including the value that comes with certainty in business, strategies for developing new offerings for your customers, and how the Opendoor platform helps buyers and sellers move with certainty, simplicity, and speed, while also providing them control over the transaction.

Today's episode was put together with the help of my friend Evan Carmichael and his 10 tips for success series. Let me know if you enjoy these list style episodes so that me and my team can put together some more for you!

On this episode of #ThePlaybook, Dan Bruder, Co-founder and CEO of Blendification, shares his thoughts on: [:31] - Why you shouldn’t fall for the work/life balance “myth” [2:50] - The idea of earned success and why it leads to fulfillment [7:46] - How to instill an organization's mission into the DNA of its company culture [15:39] - His favorite parable about finding your purpose in business and life

Simply put, sales is a process to ultimately reach an agreement or understanding where all involved see the vision as beneficial. No matter what we are selling to others, whether it is a product, service, company, or yourself, mastering these five steps will lead you to the successes you desire.

On this episode of #ThePlaybook, Marc D’Amelio, CEO & Co-Founder of D'Amelio Brands, provides his insights on: [1:00] - His biggest challenge in figuring out the social media realm [3:35] - How he leans on his decades of business experience to guide his famous family [16:54] - The formula that the D'Amelio family has used to build their personal brands [19:22] - How they are taking what they’ve learned about personal branding and applying it to the consumer space

People connect through emotion, and everything is your stage. I try to find two ambassadors a year. The goal for this is to simply find two ambassadors for your brand that align with your brands values and can organically sell to others. From there, you want each ambassador to find two additional ambassadors. After 20 years of doing this, you would have two million ambassadors.

5 Steps To Sell Anything 1. Stimulate Interest: Stimulate interest for availability first, meaning practice getting people to respond to your calls, texts, emails, and social media messages first. Then, focus on stimulating interest for your business or services. 2. Transition the Interest: Emotionally connect with who you’re targeting. Then, transition their interest through professional collateral and a clear explanation of true value. Use the 100/20 Rule: be able to articulate that your customers will receive $100 of value for every $20 they spend. 3. Share the Vision: Share the vision of true value. You want to demonstrate the value you’ll be providing in relation to the customer’s personal values, experiential values, giving and receiving values. Make them see the win-win situation in doing business together. 4. Manage and Develop the Vision: Manage and develop a vision by providing the value that you promised. Don’t oversell, rather help them manage and develop their expectations. 5. Thrive: When you’ve done all four previous steps correctly, consistently, and persistently, you thrive. Thrivation is, in essence, getting your customers or other people outside of your organization to sell your product or service for you. This means that you make a lot of money, help a lot of people, and have a lot of fun!

Manifest what you want more accurately and rapidly. Meditate each morning on what you want and be willing to put enough energy out in the universe to attract it. Remember, your free will should be used to connect to goodness, so do whatever it takes. No job is beneath you, and your positive attitude and awareness will help you stay focused to manifest exactly what you desire!

The first and best way to improve your feelings of worthiness is simply to provide value to others; be kind to others as well as to your future self. Be of service, which means providing value with no expectations of receiving anything in return. It contains the requirement that you give unconditionally. Giving with expectation, as my friend Bob Proctor says, is trading and not real giving.

On this episode of #ThePlaybook, Damon West, Keynote Speaker at Be a Coffee Bean, shares his thoughts on: [1:27] - Why he compares life to a pot of boiling water [5:30] - How our belief systems impact our achievements [9:47] - The difference between religion and spirituality, as well as what it means to have a spiritual awakening [13:50] - Why you should look at everyone in your life as a teacher

Just because we manifest what we desire doesn’t mean we’re going to be happy, but it does make us happy to get what we want. Then, we have to learn to sustain that happiness to make sure that we can continually manifest and learn from what we wanted. Some of it may have been misguided, or misadjusted, but in the end, it will create happiness as long as we learn lessons from the process of making it our reality.

On this episode of #ThePlaybook, Steve Schulze, CEO, President, & Co-Founder of Nékter Juice Bar, shares his thoughts on: [1:03] - How Nékter grew from one store into one of the top franchises in the space [4:36] - The need for businesses to focus on “one customer at a time” before thinking about scaling [9:01] - Why keeping things simple, healthy, and accessible are at the core of Nékter Juice Bar [17:04] - The three traits that will bring you success in any industry

Every month I like to host a session on clubhouse called, "Takeaway of The Week" so I can share my biggest lesson I learned from the week and so I can learn what some of your biggest takeaways were as well. There were so many valuable lessons learned this week so I here are a few of my favorites from the session! Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

To avoid feeling burntout, be sure to take a vacation every day because 2 minutes a day is more valuable than 2 hours on a Sunday.

Paul Magnone, Head of Global Strategic Alliances at Google & Author of “Decisions Over Decimals”, shares his insights on the best way for decision-makers to get their bearings before making a critical choice, as well as how to avoid some of the most common mistakes that business leaders make during the process. Magnone and Meltzer sit down to chat about a wide range of topics including why it’s essential to have a data-based “recipe” for your decision making, how to avoid being overwhelmed by an abundance of data, and the many benefits of taking a team sports approach to decision making.

Choosing to detach from an outcome, can seem extremely conflictual, and it is hard for people to understand. One of the common questions I get is this: “How do you have goals yet remain detached from an outcome?” The truth is, I’m very driven toward the goals I set. I try to take my ego and time, two driving factors for many, out of my goal setting. What I do is this: I set a goal, and at the same time, I detach my happiness from the goal. I do not create an immediate plan to get to my goal. My plan, when I start out, is simply to provide value toward that overall goal every single day, making sure I put forth a minimum amount of effort toward the achievements I want and “raising the bar” each day as I proceed, in order to build momentum.

On this episode of #ThePlaybook, Tony Brown, legendary music producer, shares stories about: [4:41] - What he learned from playing with Elvis and his thoughts on the new Baz Luhrmann biopic [11:35] - Why working with Barbra Streisand was one of the biggest turning points in his career [13:27] - What motivates him to continue working with younger acts like America’s Got Talent’s Drake Milligan [18:02] - How his faith set him on the path to success in the music business Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905

There is one truth I believe holds true for all entrepreneurs, the reality of achieving your goal, no matter how much effort it takes to reach it, will not make you happy. Michael Jordan said, “Winning isn’t always championships.” Attaching emotional success to achievement or believing that achieving your goals is the path to happiness is what leads to unhappiness. Unfortunately, we tend to attach our happiness as business leaders to the results we achieve. We tell ourselves things phrases like: “Once I get the funding, I’ll be happy.” “After I land that client, I’ll be happy.” “Once I make my first million dollars, I’ll be happy.” Guess what never comes, even if you achieve those goals? Your happiness.

On this episode of #ThePlaybook, Rebecca Holland New, CEO at Bleep Sleep, shares her thoughts on: [1:16] - Why such a large percentage of the population has issues with their sleep [2:55] - How their new Eclipse product solves some of the most common problems with CPAP treatment [7:17] - How she adapted the company’s approach to advertising since joining [14:28] - Why an “old school” marketing strategy has helped Bleep Sleep to reach more customers than ever before