The Marketing Millennials

How should you actually think about a brand budget? What should be included in it? I sat down with Taylor Corrado, the Senior Director of Brand Marketing at Wistia. We’re talking budgeting and how thinking about the baseline things you need sets you up for success. Taylor speaks about her budgeting history and how to identify what’s going to drive the most impact for your business. Plus, don’t believe what you hear about pre-recorded event videos. They might actually be the future of marketing events. If you’re looking to up your money management game AND build a brand you’re proud of, this is the episode for you. Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live Follow Taylor: LinkedIn: https://www.linkedin.com/in/taylorcorrado/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What’s scarier than ghosts, goblins, and nightmares about missing school assignments (even though you graduated years ago)? The future. But it doesn’t have to be. This Bathroom Break, Jay and I are talking about the rise of micro-virtual events, the importance of video, and random live streaming on LinkedIn. Also, what’s up with Top Voice badges going away? We share our thoughts about why it COULD be a good thing. If you’re a marketer looking at trends for 2025, this is the episode for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

It’s the UK’s best selling craft beer, it’s sold worldwide, it has a CULT-LIKE following, it’s BrewDog. And today I sat down with it’s Founder, James Watt. Grassroot strategies to build a loyal customer base, raw Marketing tactics, and the innovation behind their growth, we TALKED ABOUT IT ALL. I love taking a peek inside the hood of massive brands, and that’s exactly what this episode is about. Let’s get into it, shall we? As we near the end of 2024, it’s time to push your Marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer Marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millenial and take your marketing to the next level! 02:26 Unconventional Marketing Tactics 08:25 Equity for Punks: A Revolutionary Idea 13:03 The Power of Community Engagement 19:19 Turning Customers into Influencers 20:42 Maximizing Marketing Budgets with Social Tech 25:23 Incentivizing Organic Content 38:40 Onboarding Partners Effectively Follow James: https://www.linkedin.com/in/james-watt-21a5a912b/?originalSubdomain=uk Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How Eric turned around Adidas and his plans to revive the iconic Under Armour brand, this episode is PACKED with insights from a veteran Marketing leader. ALSO, we touch on the topics of college sports and the impact NIL has on Marketing, and it all culminates in a discussion of the importance of simplicity in Marketing. This episode is a blueprint that offers invaluable lessons for any aspiring brand strategist looking to take over billion $$ brands. Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live 03:16 Turning Around Adidas: The Strategy 17:38 Under Armour: A New Challenge 20:33 Future Strategy and Vision 22:29 Understanding Consumer Pain Points 28:46 The Impact of NIL on Marketing 31:30 Simplicity in Marketing 34:24 Sustainable Fashion Movement Follow Eric: https://www.linkedin.com/in/eric-liedtke-890130115 Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How can you relay Marketing data in a more engaging, snackable format instead of long reports? Saving yourself time, your team time, and increasing the receptiveness of your message is the GOAL. But what performance metrics should we pull and how do you tailor content to audience interests and leverage different platforms appropriately? Let’s get into the episode to find out. 00:50 Personal Fitness and Lifestyle 02:53 The Power of Sharing Data in Marketing 07:19 Analyzing Social Media Metrics 11:27 Travel and Personal Stories Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

A leader in the events industry, Julius jumps right into the role and impact of events in modern Marketing. Why CMOs are currently enthusiastic about events, how the pandemic led to a renewed appreciation for measurable interactions at events, and how they’re becoming more data-driven with the aid of technology such as AI. ALSO Julius opens our eyes to various event formats, cost-effective organizing strategies, and the significance of understanding event objectives and audience engagement. If you’re looking to host an event in the near future, listen to this episode first, trust me. As we near the end of 2024, it’s time to push your Marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer Marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millenial and take your marketing to the next level! 03:33 The Changing Nature of Business Events 05:21 The ROI of Events 07:55 Content Creation at Events 10:28 Cost and Planning of Events 12:35 Low-Cost Event Strategies 20:03 Marketing and Ticket Sales for Events Follow Julius: https://www.linkedin.com/in/juliussolaris/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The Ad Professor, George Mack, is a leader in advertising, and guess what? He uses 10 mental models to build his ads that convert…and he breaks down EACH ONE in this special edition episode from our session at Marketingland on October 3rd. The secret lies in the triad of art, science, and math, but you’ll have to listen to the full episode to get the 10 mental models. Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live 01:05 Understanding the Three Components of Advertising 04:20 Bottleneck Analysis in Advertising 07:10 The Facial Expression Test for Ads 12:16 Building Products with Distribution in Mind 14:47 The Pitfalls of AB Testing 16:31 Creating Sticky Ideas 20:50 Speeding Up Iteration Cycles Follow George Mack: https://www.linkedin.com/in/george-mack/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com For anyone who’s ready to join The Marketingland Membership with Plus membership; we have a special discount for podcast listeners -- you can use code PODBESTIE to save 25% on quarterly membership.

The art of focusing content creation on specific platforms rather than spreading it thinly across multiple channels, that’s what today’s episode is about. We’re not striving to be mediocre on multiple platforms, we want to be the LEADERS on 1 channel. So how do you tailor content to fit the unique characteristics of each platform? How do you avoid 'negative signals' that can damage your brand's reputation? I’m glad you’re asking those questions, because we answer them in this episode. 01:24 The Importance of Focused Content 03:17 Platform-Specific Content Strategies 07:15 Avoiding Negative Signals in Marketing Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Today I sat down with the Head of Retail Media at Sephora, Marco Steinsieck, to break down EVERYTHING retail media. The significance of retail media, it’s impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships, this episode touches on it all. See how Marco starts a retail media campaign, chooses the right products and audience, and learn the difference between endemic and non-endemic advertising. I had a blast chatting with Marco, and you’ll have a blast learning from him. As we near the end of 2024, it’s time to push your marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millennial and take your marketing to the next level! 02:44 Understanding Retail Media 04:44 Starting a Retail Media Campaign 07:59 Retail Media Networks and Strategies 21:38 The Power of Data in Retail Media 33:37 Future of In-Store Retail Media Follow Marco: https://www.linkedin.com/in/marcosteinsieck/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

A LIVE podcast recording with a CMO?? YESSS. I sat down with CMO of United Way of Greater Philadelphia, Erika Joy Erb, LIVE at Digital Summit to jump right into community building. UGC, maintaining brand integrity while scaling Marketing efforts, and practical tips on enhancing community engagement, this episode dissects it all. Get your pumpkin spiced latte, and hit play. 18:02 Authenticity in Storytelling 25:14 Email List Management Strategies 29:38 Importance of a Brand Playbook 30:21 Simplifying Marketing Jargon 40:29 Launching a Community: Key Considerations 56:00 Consistency in Marketing Follow Erika: LinkedIn: https://www.linkedin.com/in/erikajoyerb/ Follow Digital Summit: LinkedIn: https://www.linkedin.com/company/digitalsummitseries Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The anxiety, the pressure, ahhh public speaking is so stressful. But does it have to be?? Starting strong, keeping slides simple, and presenting with energy and movement, this Bathroom Break is entirely dedicated to giving YOU the tools that Jay and I have used to speak in front of CEOs, crowds of thousands, and pitch six-figure deals. You can’t miss this episode if you want to grow as a Marketer. 01:57 Tips for Overcoming Stage Fright 03:05 Engaging Your Audience 09:05 Effective Use of Slides Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

I sat down with one of the wisest Marketers in the industry, Cristy Garcia, CMO at impact.com. How to climb the ladder to become a CMO, the importance of being a generalist, critical milestones for aspiring CMOs, and everything in between, this chat is for ALL of you with your eyes on the C-Suite. Plus, the business side of Marketing and the significance that being a strong writer plays in future growth. Forget what the “gurus” say on the timeline and learn it from someone who LIVED the journey to becoming a CMO. This is a good one. As we near the end of 2024, it’s time to push your marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millennial and take your marketing to the next level! 02:18 Key Skills for Aspiring CMOs 05:26 Understanding Business Beyond Marketing 08:32 Differences in Marketing Roles 14:11 Advocating for Yourself in Your Career 29:51 The Importance of Experimentation in Marketing Follow Cristy: LinkedIn: https://www.linkedin.com/in/cristinaebert/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Short and punchy, the strategic use of emojis, debunking spam filter myths, I am opening up the hood on EVERYTHING EMAIL in today’s solo episode. What tools can you use to grade subject lines? How can you optimize your email strategy? You’ll leave this 15 minute episode with zero questions unanswered. Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live 00:43 The Importance of Email Subject Lines 01:24 Tip 1: Keep It Short and… 05:46 Tip 3: The Truth About Spam Filter Myths 09:36 Tip 5: Importance of Formatting 11:53 Tip 7: What to Test Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

There’s a new iOS update, what impact will that have on Email Marketing? Good question. How do you adapt to algorithm changes? Good question. How do you stay ahead of trends? Good question. Marketing Bestie, we’re answering ALL of these questions in a new episode of Bathroom Break with Jay and I. Grab your cold brew, get your headphones, and take a Bathroom Break with us - LOL. 01:31 Algorithm Changes 02:18 Adapting to Platform Updates 03:54 Impact of iOS Updates on Email Marketing 05:11 Staying Ahead of Trends 06:22 Finding Trends and Community Insights 09:19 Consistency in Strategy Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Did you see it?? Mr. Beast’s internal YouTube doc was LEAKED. Yes. The very doc he would use to onboard and get his team up to speed was LEAKED. And there are so many gems in it that can apply directly to our job as Marketers. So let’s check them out, hit playyyyy. As we near the end of 2024, it’s time to push your marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millennial and take your marketing to the next level! 00:43 Lesson 1: Results Drive Success, Not Effort 03:06 Lesson 3: Lean Into Data Hard 04:42 Lesson 4: Creativity Beats Big Budgets 07:48 Lesson 6: Storytelling Equals Retention Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Looking for innovative ways to stand out in your content marketing? In this ep, Daniel sits down with Will Allred, co-founder of Lavender, to discuss the power of community and unique content strategies for LinkedIn. With a powerhouse marketing strategy, Will opens his playbook to explain exactly how Lavender is dominating social media. Discover how Lavender is revolutionizing B2B content marketing and building a rabid base of loyal followers through consistency and founder involvement. Plus, learn why Will believes in avoiding gated content and the importance of playing to your strengths. Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live 00:00:05 - Co-founder of Lavender Talks Email Marketing and Community 00:03:49 - Building a Community-Driven Tech Company 00:05:31 - Building Community on LinkedIn: Tips and Tricks 00:15:05 - Playing to Your Strength: The Key to Successful Events 00:18:20 - Innovate Your Content with Familiarity 00:26:47 - Standing Out in a Commodified Content Market 00:33:39 - The Annoyance of Gated Content 00:38:20 - Connect with Lavender on LinkedIn 00:39:51 - How to Stand Out in Marketing Follow Will: LinkedIn: https://www.linkedin.com/in/williamallred/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Failure is a necessary teacher. Failing fast, documenting takeaways, and PIVOTING, in this Bathroom Break, Jay and I (Daniel Murray) break down how to embrace failure in Marketing. From multiple failed social media attempts to new virtual event segments that flopped, learn what we did wrong so you don’t make the same mistakes LOL. 00:33 Discussing Failures and Lessons Learned 03:41 Importance of Failing Fast and Pivoting 05:56 Sharing and Documenting Mistakes 09:11 Fun Debate: Sharing Food at Dinner Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

There are 830M users on LinkedIn, but only 1% create content regularly. Why? They do NOT know where to start. Today’s solo episode breaks it down simply for you, the 3 keys to creating impactful B2B content. Full stop, this is all you will need to join that 1%. Go grab your AirPods. 00:38 Expertise in Your Niche 01:35 Developing a Unique Point of View 02:29 The Importance of Consistency Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn how to set up a strong go-to-market foundation, avoid vanity metrics, and find excellent product-market fit. Plus, David discusses the importance of expertise in content creation, the role of product marketing, and the value of investing in demand generation. Don't miss out on this valuable conversation with a marketing expert who's been there and done it all. Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live 00:04:05 - Reinventing the Wheel: From Engineering to Content Strategy 00:12:22 - The Art of Building a Go-to-Market Strategy 00:13:01 - Finding Product Market Fit and Go-to-Market Strategy 00:15:46 - The Challenges of Implementing a Product 00:18:33 - Scaling Your Product: Foundation First 00:24:32 - The Power of Content Marketing 00:29:57 - Expertise Drives the Best Content 00:33:57 - Paid Advertising: Testing Messaging Strategies 00:38:21 - Invest in Demand Generation for Marketing Success 00:40:34 - Apollo IO: Making World-Class Go-to-Market Accessible Follow David: LinkedIn: https://www.linkedin.com/in/davidmalpass/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

You see your competitors funnels, they’re crushing, but you don’t know HOW. So what do you do? Give up, of course. Just kidding. Reverse engineer their strategies. Today’s episode goes headfirst into tracking competitors' funnels, using free tools like SpyFu and BuiltWith, and understanding the importance of analyzing competitors without altering your core strategy. Hit play during your bathroom break, Marketing Bestie. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Hands down one of the most captivating conversations we’ve had on The Marketing Millennials Podcast TO DATE. Hiring great talent, delegation tactics, the importance of focusing on employees’ strengths, Kasim breaks it all down. If you’re a Marketer on a small team looking to scale within your budget, THIS is the episode for you. Oh and one more thing, Kasim also shared a tip he uses called 'fly traps' to streamline the hiring process and why an executive assistant can be a game-changer. Let’s get into it. 00:32 Rethinking Employee Performance 02:30 Secrets to Hiring Great Talent 16:28 The Role of Executive Assistants 20:50 Delegating Access and Security 23:26 Changing Mindsets on International Hiring 25:17 Finding Specialized Roles 26:02 Effective Hiring Strategies 30:31 Hiring Philosophy: Focus on Strengths Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live Follow Kasim: LinkedIn: https://www.linkedin.com/in/kasimaslam/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Fiction is one of the most consumed forms of content and entertainment in the world, yet there isn’t much crossover into the world of B2B. Leaning heavily on educational content, templates, and guides is the way of old B2B Marketing, the brands crushing in 2024 are striking the perfect balance between education and entertainment. And today’s guest Ian Faison has a few HOT TAKES around taking big swings, cutting through the noise, and the role that fiction could play in B2B Marketing in the upcoming years… So let’s hear him out. 02:24 The Concept of Edutainment in Marketing 05:03 Creating Engaging Fictional Content 11:57 B2B Marketing Done Right 17:04 The Importance of Serialized Content 33:20 Final Thoughts and Takeaways Follow Ian: LinkedIn: https://www.linkedin.com/in/ianfaison/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ok so… real confession…I may not have a prize for you Marketing Bestie, except for a little nugget of Marketing gold called urgency. How do you make your messaging appear urgent, even if it’s really not? And how can you leverage the artistic powers of a good time crunch to boost user response? Jay and I break down everything you need to know about this vital tactic before things get a bit spooky and I dive into tales of the great beyond. Yeah. Tune in to find out what that’s about. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Consistency is 80% of the battle when it comes to making it to the top of LinkedIn. So aside from showing up day in and day out, how else can you build authority and become a top voice on the platform? Daniel and Mark Jung, founder of Authority, discuss the strategies and tactics to grow your following and establish yourself as an authentic creator on LinkedIn. From optimizing your profile to creating engaging content, they share valuable insights on how to stand out and connect with your target audience. Plus, learn why being polarizing and authentic is key to building a strong personal brand on LinkedIn. If you’re looking for how to cut through the LinkedIn noise and rise to the top, you won’t wanna miss this ep! 00:00:03 - Building Authority on LinkedIn with Mark Young 00:02:24 - The Power of LinkedIn for B2B Companies 00:12:39 - How to Succeed on LinkedIn 00:15:16 - Be Bold on LinkedIn: Embrace Polarizing Content 00:17:11 - Authentic Writing Tips for LinkedIn 00:21:42 - Optimizing Your LinkedIn Profile Picture 00:28:37 - The Power of a Good Hook in Content Marketing 00:36:49 - Mastering Engagement on LinkedIn: Key Strategies 00:42:32 - The Power of Images in Marketing 00:45:11 - How to Grow Your LinkedIn Network 00:45:46 - The Power of LinkedIn for Career Transformation Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ Follow Mark: LinkedIn: https://www.linkedin.com/in/markpjung/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

I’m back, chatting with the King of Boca Raton himself, Jay Schwedelson, for another round of our best Marketing tricks and tips. This week, we’re breaking down the rise of short-form content— and revealing how B2B marketers can leverage it for their gain. What’s the Costco sampler effect (…not the one that happens after you’ve eaten too many free cheese samples 😉) and how can it benefit your brand? Plus, find out why A/B testing is your number one weapon, and stay tuned to discover the absolute best ways to repurpose your long-form content. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

You’re a B2B Marketer? Cool. This episode is a must-listen for you if you want your content to drive real results. The importance that expertise and passion play in successful content, a can’t-miss step BEFORE hitting publish, and the key to building trust on socials (which will shock you). We’re turning our B2B content from forgettable to impactful within 5 minutes today. Click play or stay stale on socials. Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Brand Marketing vs. performance Marketing, how do you find the balance?? I’m so glad you asked. This episode with Nicole Sumner, Brand Director at Ollie, gets to THE BOTTOM of this question (which we love). Grab your coffee, get your Airpods, and tune into a convo with Nicole and I as she breaks down Ollie’s approach to brand-building in a crowded dog food market and how they’re emphasizing the importance of a distinct visual identity and consistent brand voice. 00:00 Introduction and Guest Welcome 00:17 Nicole's Journey into Marketing 02:06 Building Ollie's Brand Identity 06:04 Balancing Brand and Performance Marketing 12:46 Ollie's Ice Cream Collaboration with Van Leeuwen 23:14 Challenges in Building a Brand Follow Nicole: LinkedIn: https://www.linkedin.com/in/nicolemangino/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

There are no more original ideas. But don’t let that stop you from creating new content. Jay and I talk about what to do during a creative drought and how to come up with new ideas, even when you feel like you’re running on empty. Learn how to scour the internet for endless inspiration and put a new spin on old ideas. Plus, find out why Twitter and Reddit are two of the most valuable tools in your Marketing arsenal. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Sure you’ve heard of brand positioning— and it’s one thing in marketing theory, but how is it in real-life applications? Today, I’m uncovering the basics of brand positioning. What are the top five things you need to succeed at it? Find out why understanding your audience, knowing your competition, and finding your unique value prop are some of the best ways to improve your brand. What else is on my list? Just push play to find out! Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Creating your personal brand isn’t as hard as you might think. Are you caught up worrying about how you’re going to come up with that endless original content? Well knock it off because TBH, you’re not going to need as much of it as you might think. In this Bathroom Break, I’m chatting with Jay about how I built Marketing Millennials to over 1M+ followers and revealing the secret sauce to Marketing Millennials’ success. What role did content curation play in my rise to the top? Honestly… it’s way more than you might think. Seriously, these secrets shouldn’t be gatekept any longer– I want all of my Marketing Besties to replicate my success. Now, get out there and start posting because I seriously can’t wait to see you at the top of the algorithm one day. 😉 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

He’s one of the geniuses behind Complex's many viral successes including Hot Ones, Sneaker Shopping and GOAT Talk. Meet Moksha Fitzgibbons, President of Complex and overall master of media. Discover the secrets behind successful media partnerships and content development as Moksha shares his insights on aligning personal passion with business, leveraging new technologies, and designing content for viral moments. How has Complex remained the consistent platform for discovering talent and engaging with Millennial and Gen Z? Plus, find out the one marketing hill that Moksha would never, EVER compromise on and why maintaining credibility and authenticity is crucial for any brand. 00:00:02 - Developing Passionate Media Shows with Moksha 00:08:52 - Designing Viral Vertical Video Content 00:14:13 - Focus on Marketing to Millennials and Gen Z 00:18:28 - AI Partnership with Dodge: Creative Brilliance 00:29:17 - Protecting Consumer Relationships in Marketing Follow Moksha: LinkedIn: https://www.linkedin.com/in/moksha-fitzgibbons-a096bb5/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

So you’re trying to grow your LinkedIn page but don’t know how to get to that 1 million follower mark? Don’t worry— with these five simple tricks that helped me gain my first million, you can get there too! Learn how timing, content optimization, and compelling images can drive your follower count and land you the reach you need to succeed. Tune in now! Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

If no one’s left a review on your product, will anyone be there to buy it? Social proof is everything. After all, you wouldn’t choose an Uber driver with zero ratings, would you? Jay and I break down the importance of social proof and explain how you can get more of it. How should you be using social proof to your advantage? NGL, but… these tips might actually surprise you! Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Tired of your social media being a ghost town? Then it's time to unleash the power of the meme. Join us as we dive deep into the world of meme marketing with Aidan Brannigan, the social media wizard behind The Marketing Millennials. What are his secrets to turning viral jokes into serious points of engagement that drive brand awareness? Aidan’s spilling the tea on everything from meme creation to managing multiple social media platforms and tackling the age-old question of quantity vs. quality. Get ready to level up your social media game. 00:00:07 A No-BS Marketing Podcast 00:01:48 From Intern to Marketing Millennials Frontman 00:04:32 Why Memes Are Great for Branding 00:08:16 How to Make Memes 00:09:54 The Millennial Mindset 00:14:43 How To Manage Multiple Social Media Accounts 00:23:41 How to Write Content Well (For Gen Zers) 00:28:49 A Marketing Hill to Die On Follow Aidan: Twitter: https://www.twitter.com/branniganaidan LinkedIn: https://www.linkedin.com/in/aidan-brannigan-b28900193/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Tired of your emails hitting the spam bin? It’s time to clean up your email list then. In this ep, I’m chatting with Brian Minick, COO of ZeroBounce, as he reveals the secrets to skyrocketing your email marketing success. Why does quality trump quantity? And what are the metrics that truly matter most? Brian unravels the importance of having a high-quality email list, the risks of using unmarketable or spam trap emails, and the benefits of utilizing double opt-in. Learn how to avoid the BIGGEST email landmines and get ready to boost your open rates and conversions with these actionable tips from an absolute pro. 00:00:36 - Transitioning from Tech to Marketing 00:01:43 - Focusing on Quality Email Lists 00:07:20 - Ensuring Valid Emails for Marketing 00:12:41 - Email Marketing: Best Practices Unveiled 00:17:46 - Email Deliverability: The Good and Bad 00:24:52 - Scaling Email Lists for Marketing 00:29:07 - Predicting the Future of Email 00:34:16 - Focus on Quality in Email Marketing Follow Brian: LinkedIn: https://www.linkedin.com/in/brian-minick/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

So you just got your first official hater… Congratulations! Seriously, it’s not as bad as you think. Sometimes, negative feedback is a good thing— it means you’ve reached enough people for some of them to have an opinion about you. Without any haters, you’re never going to have stark raving fans. But how much should you care about what your haters are saying? Jay and I chat about our experiences with negative feedback and explain how to reframe that negativity and channel it into something positive. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Looking to improve your marketing strategies and drive more conversions? Then take a listen to what Alex Nazarevich, the VP of Growth at Unbounce, has to say about the importance of testing and optimization in marketing. How can embracing unpredictability lead to innovative marketing ideas? Alex explains why marketers need to stop getting caught up in the minor details and start focusing on the customer’s perspective to prioritize what drives the most conversions. What elements should you start testing first? And how can A/B testing help businesses to navigate oversaturated industries and rising customer acquisition costs? Alex also provides his perspective on when to consider a test statistically significant and explains why you should be testing across the marketing funnel, from ads to landing pages. Drive better results and enhance your marketing strategies today with this top-tier advice from one of marketing’s brightest minds. 00:01:50 - Importance of Data and A/B Testing 00:03:37 - Focus on Customer Conversion Counts 00:05:50 - Optimize Landing Pages with A/B Testing 00:09:08 - Testing and Openness is Key for Marketers 00:12:47 - Using A/B Testing for Conversion Optimization 00:16:07 - Optimizing Landing Pages for Marketing Success 00:18:20 - Test Marketing Funnel for Best Results 00:23:33 - Document Every Marketing Test Hypothesis 00:30:49 - Marketing to People, Not Businesses Follow Alex: LinkedIn: https://www.linkedin.com/in/alexnazarevich/?originalSubdomain=ca Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

She’s the intern who blew up Mixoloshe (literally) and the internet. He’s the CEO who came up with the genius idea behind the viral rebranding campaign. Meet Mike Chambers, the man behind one of the internet’s biggest marketing rebrands. Seriously, this brand didn’t just crush the art of rebranding they absolutely SMASHD it. We’re talking an 800% jump in revenue in under 60 days with 0 ad dollars. That’s right, ZERO ad dollars. Mike breaks down exactly why Mixoloshe chose to ditch the name and rebrand into SMASHD and explains how their unique, community-driven approach built any army of rabid followers. How did the journey of Nicole the intern captive the internet’s attention by trying to prove that smashing cans was more effective than her boss’s entire marketing strategy? And what tips does Mike have when it comes to going viral? Plus, find out why Mike believes organic social media is the most powerful marketing tool and how it can be leveraged for brand success. 00:02:24 - Struggles with Name Lead to Viral Campaign 00:10:16 - Video Planning: Quality vs. Views 00:12:42 - How to Make Content Go Viral 00:15:12 - Social Teams Need Dedicated Content Creators 00:19:00 - Rebranding Success: From Mixoloshe to SMASHD 00:24:12 - Full Funnel Campaign Drives Website Traffic 00:28:20 - Adaptive Mindset is the Key for Marketers 00:32:25 - Rebranding Journey: Building the Brand 00:36:25 - Harnessing the Power of Organic Social 00:37:57 - Celebrity Brands Face Challenges 00:42:01 - Non-Alcoholic Cocktail Company Expands Distribution Follow SMASHD: Instagram: https://www.instagram.com/thebestmarketingstrategyever/ Website: https://smashd.com/ Follow Mike: LinkedIn: https://www.linkedin.com/in/chambers-mike/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Get in the Goldilocks Zone. When it comes to social media, you don’t want to post too much or too little. So what’s the golden ratio for your content posting schedule? Jay Schwedelson and I unravel the secret formula to keeping your audience tuned in to your content and engaged. How are relevancy and frequency tied together? And should you keep posting content to maintain frequency, even if you don’t really have a lot to say? Let’s just say the answer may surprise you… Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Anyone can start a podcast. But not anyone can monetize one. I’m chatting with George Macdonald, Partnerships Lead at the High-Performance Podcast, to explore the ins and outs of podcasting. How can you create more authentic partnerships within this dynamic medium? Discover the formats and content that resonate best with podcast audiences, and learn the most effective strategies for podcast promotion. George shares his expertise on monetizing podcasts and explains the importance of brand alignment in successful partnerships. Learn how to create more signal, and less noise by deepening your connection with your brand partners and podcast audience. 00:01:53 - Creating High-Performance Podcasts for Partnerships 00:06:16 - UK Sees Massive Growth in Podcast Consumption 00:09:51 - Brands Utilizing Podcasts for Advertising 00:15:46 - Podcasting Boosts Client Consideration and Awareness 00:17:42 - Promote Podcasts Across Various Channels 00:22:30 - Podcast Talent: Engaging and Relatable 00:24:36 - Balancing Ads and Content in Podcasts 00:27:40 - Qualities for Successful Podcast Partnerships 00:30:55 - Questions to Ask Before Podcast Sponsorship 00:32:25 - Podcasting: The Best Medium Out Follow George: LinkedIn: https://www.linkedin.com/in/george-macdonald-980b96152/?originalSubdomain=uk Podcast: https://www.thehighperformancepodcast.com/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Googling anything is sooooo 2015. If you aren’t using Reddit, then LITERALLY, what are you doing? SEO isn’t what it used to be and Senior Product Manager of SEO and Acquisition at Scribd, Abby Gleason is here to explain exactly what’s changed. Abby reveals how you can stay relevant and optimized when it comes to search engine traffic and breaks down the best ways to optimize your traffic for platforms like Reddit and Quora. Plus, how has TikTok shaken up the Google search landscape? Abby shares her insights into the ever-evolving search engine industry and dispenses her top predictions for the future of search— will AI change the game forever? 00:00:27 - Falling into SEO by Accident 00:03:01 - Rise of Reddit and Quora 00:05:09 - Investing in Reddit for SEO 00:06:25 - Reddit's Success and Affiliate Marketing 00:07:58 - SEO Strategies to Compete Online 00:11:31 - TikTok Trends Challenge Google Search 00:16:34 - SEO Faces Threat from AI 00:19:27 - AI as a Tool for Writers 00:28:34 - Identify Top Traffic Sources for Impact 00:31:12 - Future of SEO Beyond Google Follow Abby: LinkedIn: https://www.linkedin.com/in/abby-gleason/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

As the great Kenny Loggins once said, “You gotta know when to hold ‘em, know when to fold ‘em, know when to walk away and know when to run.” The same advice is 100% applicable to win-back email marketing strategies. Jay and I break down everything you need to know about winning people back to your email efforts. What’s the one marketing line you should avoid like the plague? And is it true that bots can interfere with your one-click unsubscribe button? Tune in now to find out! Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

On the struggle bus to make your brand stand out in a crowded market? Can’t quite unlock the secret formula to building a loyal community? Then get ready for a high-energy dive into the essentials of personal branding and community building. Brand strategist Kara Redman reveals the secret sauce behind some of the most powerful personal brands within companies and shares her most actionable steps for positioning your product. If you want to build a winning brand strategy, these tips are too good to be true. Learn why emotional intelligence is a game-changer in marketing and get Kara's top tricks for creating a vibrant community. Don't miss this chance to elevate your brand and connect with your community on a deeper level. 00:01:13 - Components of a Successful Brand Strategy 00:06:36 - Building Community Through Consistent Brand Messaging 00:12:07 - Positioning Your Product for Success 00:16:41 - Crafting a Go-To-Market Strategy 00:18:04 - Organic First, Then Amplify with Paid 00:23:01 - Aligning Personal and Corporate Brand 00:25:23 - Personal Brands vs. Creators 00:26:55 - Emotionally Intelligent Brands Succeed in Marketing Follow Kara: LinkedIn: https://www.linkedin.com/in/kararedman/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Listen up kiddos, because the elder millennials are here to tell you a tale about the dos and don’ts of career growth. Grandpa Daniel and Grandma Ari have learned a lot about moving up a rung or two on the career ladder. And we’re here to teach a lesson or two to you young’uns on how to make some serious game-changing moves in your career. So buckle up butterbean, take notes, and don’t be surprised if you end up taking our jobs in the next few years with these career-defining tips! Follow Ari: Newsletter: https://gotomillions.co/ LinkedIn: https://www.linkedin.com/in/arimurray/ Twitter: https://x.com/arihappywick Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

You should never repeat the past. At least, not IRL. But in marketing? Well… in marketing not repeating your content is practically an original sin. I chat with Jay about some of the biggest marketing myths that need debunking and break down the ins and outs of repurposing content. Plus, are open rates meaningless? Yes… and no. Let’s just say, it’s complicated, ok? Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In today’s social media market, brand knockoffs are a constant threat. So what can you do if it happens to you? And what’s the best way to differentiate your brand in an oversaturated market? SVP of Marketing at Recharge, Jen Gray, hops on the pod to chat with me about how to create a unique brand story that sets you apart from your competitors and resonates with your target audience. Jen reveals why understanding the rhythm and uniqueness of each company is the most crucial aspect of product positioning. Why create a category if you can own it? Jen breaks down the importance of owning the market and creating a product with a value prop unlike anything else in the market. Plus, who should be your first marketing hire? Not that she’s biased or anything, but… Jen *definitely* has a few thoughts. 00:00:02 - Discovering the Rhythm of Marketing 00:03:27 - Sustaining Brands in the Routine Economy 00:08:03 - Diversifying Products for Growth 00:11:28 - Creating a Category for Success 00:15:59 - Product Positioning Over Category Creation 00:28:50 - Leveraging Existing Arsenal for Subscriptions 00:30:46 - Crafting a Unique Brand Story 00:38:08 - Elevate Buyer to Drive Revenue 00:41:13 - Hire a Product Marketer First Follow Jen: LinkedIn: https://linkedin.com/in/jen-l-gray/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How can you build a strong brand while also focusing on efficiency and revenue growth? Alina Vandenberg, co-founder and co-CEO of Chili Piper, shares her insights with me about Chili Piper’s journey and how to build a strong brand with the right team. Alina breaks down the true importance of investing in company pages and social media. She explains why building the right team and culture is critical to the success of any SaaS company. Plus, why should you invest in in-person events? And how can you use the expertise of your key operators to propel your marketing content forward? Check out the full pod to hear from one of marketing’s most impactful voices. 00:00:06 - Brand Evolution: Chili Piper's Journey 00:01:03 - Building Engaging Products at Chili Piper 00:09:21 - Building a Strong Brand with the Right Team 00:13:57 - Leverage Expertise for Boosting Sales 00:16:13 - Creating a Positive Internal Culture 00:19:55 - Investing in Social Media Pays Off 00:28:49 - Efficiency in SaaS Brands Scrutinized 00:33:30 - Loneliness in Marketing: A Common Challenge 00:38:29 - Alina's LinkedIn Marketing Insights Follow Alina: LinkedIn: https://www.linkedin.com/in/alinav/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Learn the basics of growing your personal brand from the networking master himself, Jay Schwedelson. Jay and I reveal why it’s not enough to just have a brand— you need to own it too.. How can podcasts and newsletters make or break your personal brand’s game? And why shouldn’t you rely on the almighty algorithm gods when it comes to your personal brand assets? And if you’re considering dabbling in the dark arts of podcasting, Jay and I explain exactly what it takes to start one and how the networking benefits pay dividends in the long run. Just remember, there’s no better day to start owning your brand than today. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Turns out, your Bumble bio may not be the most important byline around. That’s right— your Instagram bio matters more, ESPECIALLY when it comes to boosting your brand’s sales. The best content marketer I know (but I might be biased since she’s my wife) joins me to dissect what makes an Instagram bio great. She explains why no one’s too cool to have highlights and why your bio should never feel unchangeable. Have you been ignoring your Instagram bio? Then you won’t want to miss this ep! Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth. Less repetition, more growth. Visit https://www.wix.com/studio for more information. Follow Ari: Newsletter: https://gotomillions.co/ LinkedIn: https://www.linkedin.com/in/arimurray/ Twitter: https://x.com/arihappywick Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Burger King and McDonalds. Pepsi and Coca-Cola. Apple and Samsung. Sometimes, the best way to get users to buy your product is to anchor your image to another brand. In this episode from the vault, Sarah Levinger chats with me about how anchoring is an invaluable tool to build trust in consumers. How can you harness the power of psychology, emotions, and social proof to turbo-charge your ad appeal? Sarah explains how to utilize psychological biases and incorporate them into ad creative to make a campaign that truly pops. From pricing psychology to social proof and emotional appeal, Sarah’s giving away the ultimate strategies to help your brand absolutely crush it in the competitive marketing landscape. 00:00:02 - Psychology and Ads: A Creative Integration 00:02:17 - Harnessing Psychology for Effective Advertising 00:03:45 - The Power of Psychology in Advertising 00:05:37 - Understanding the Psychology of Impulse Buys 00:09:05 - The Power of Pricing Psychology in Ads 00:15:10 - Boost Sales with Emotional Advertising 00:23:29 - Harness the Power of Social Proof for Increased Sales 00:28:14 - Building Trust in Authority Proof 00:31:24 - Optimize Your Landing Page Buttons 00:34:27 - The Power of Emotion in Advertising Follow Sarah: LinkedIn: https://www.linkedin.com/in/sarahlevinger/ Website: https://sarahlevinger.co Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com