The Marketing Millennials

Look at your email signature. Does it have a CTA? Chances are, it doesn’t. And that’s PRIME real estate you’re missing out on. Daniel and Jay discuss Spotify Wrapped (why was Cyndi Lauper on Jay’s top artists for years?) and the sheer amount of people who see your email signature. From other employees to clients who engage with you the most, you gotta make sure your signature is optimized. It’s a brand touch point you probably don’t even think about. Plus, Daniel reveals his fourth most listened-to song is “Linger” by The Cranberries. Weird or valid? Who’s to say. This episode of Bathroom Break is super short ‘n sweet—just like that Sabrina Carpenter album you’ve been listening to all year. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

We all know YouTube: we used to watch silly cat videos on it, then it turned into a real content viewing (and making) machine. But it’s almost 2025—and many marketers still aren’t using YouTube to their full potential. That’s where Ryan comes in with his research findings. Did you know long form content is still far more dominant on YouTube? How do you even get started on YouTube these days when it seems like TikTok and Reels are ruling the roost? Plus, Ryan talks about working with clients on their YouTube strategy and “packaging” which includes thumbnails. Why does packaging matter? What happens when you forget the correct packaging? If you’re a social media marketer, former YouTube nerd, or just someone looking for more info on video strategy, this is for you. Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more. Follow Ryan: LinkedIn: https://www.linkedin.com/in/ryanhashemi/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Let’s be honest: there’s a gap between marketers and engineering/ops when it comes to getting campaigns off the ground. It feels like every move requires technical support, delays, and more. But, our guest Ellen Rockdale may have the remedy for it. Enter: silos, learning technology, and understanding each other. Plus, Ellen talks about quick turnarounds—and every company is different. How can you get your automation software prepped and get your team rallied around when time is limited? If you’re a technical marketer looking to sharpen your skills, this is the episode for you. Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points. Follow Ellen: LinkedIn: https://www.linkedin.com/in/ellenrockdale/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Have you washed your face with a skincare product in the past 10-15 years? There’s a good chance you used Cetaphil. In this episode, I sat down with Cetaphil’s Global President, Tara Loftis, to talk about all things legacy brand and relevancy. If you go down to your local store, there’s a really high chance you’ll see legacy brands like Cetaphil on the shelves—and it’s been that way for YEARS. What makes a great legacy brand? How do you stay relevant in a changing environment? And, we talk campaigns. Tara considers herself a product loyalist, but has since opened up to using celebrity campaigns. What should your campaign look like if your product is the star? If you’re a brand loyalist, a skincare girlie, or even just love hearing about how marketing is changing, this is the episode for YOU. Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more. Follow Tara: LinkedIn: https://www.linkedin.com/in/tara-loftis-3635652/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How much do influencer campaigns REALLY cost? How much SHOULD they cost? Do Daniel and Jay prefer waffles or pancakes? Basically, it all depends. (Also, Jay says waffles.) Daniel and Jay break down the difference between mico-influencer deals and bigger influencer deals. And it really all boils down to one thing: the package. What’s included in the package—posts per x amount of time, collaboration on copy, etc.—depends on you and the creator. Plus, what’s the difference between a micro-influencer package and just being an affiliate influencer? How do you tell an influencer your company just isn’t the right fit? Daniel and Jay break it down. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode, I sit down with Jen Rapp, CMO of Superside, one of the best marketers I know. We talk about how marketing has changed over the years and how the “digital age” means more touchpoints, more content, and more responsibility for brands. How can you get trained on new tools and keep up with them? How is AI going to affect our content? Plus, we get real about working with creative teams: sometimes, there’s a disconnect between what marketers ask for and what creative can handle. How do you create a concept that’s realistic but also lets creative do their own thing? If you’re interested in bridging the gap between marketing, creative, AI, ops, and more, this is the episode for you. Follow Jen: LinkedIn: https://www.linkedin.com/in/jen-rapp-3234aa10/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are surveys dead? Do they matter? Is Die Hard a holiday movie? How about Harry Potter? These are great questions that Daniel and Jay answer in this Bathroom Break. And to tell you the truth, surveys are kinda dead—but the “quiz” may be a better option, according to Jay. They’re a great way to drive engagement, drive personalized offers, and get a pulse. Plus, we all know we gotta do research, but you should DEFINITELY research before you create a quiz. If you don’t, you risk disconnecting from your audience and not getting concrete answers. If you’re a marketer who’s short on time, this episode of Bathroom Break is for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Let’s get real: marketing for non-profits is an underserved category and not talked about enough. In this episode, I sit down with Vivian Borja, who is on a mission to market for good with Food For the Poor. Like other organizations, non-profit marketing is data-driven and personalized—but also needs funding and donations to stay afloat. What strategies should non-profits use? How do you get your name out there when there are millions of non-profits across the country? Plus, we dive into what REALLY makes people happy and how happiness can often be a great motivator in marketing and motivation. If you’re ready to learn something new about marketing, this is the episode for you. Follow Vivian: LinkedIn: https://www.linkedin.com/in/vivian-borja-a831791/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What do you do when headcount is reduced, but growth goals keep climbing? In this episode of Marketing Medicine, Director of Lifecycle Marketing Ryan Glanzer reveals his prescription and treatment plan for maximizing impact when you have fewer resources. Layoffs don’t just reduce the amount of people in meetings—they have a ripple effect throughout the whole organization. Ryan shares current challenges and opportunities when this happens. Plus, we talk about burnout. And for many people, burnout can come fast if you’re taking on a larger workload. How do you power through? How can you put things in perspective? If you’re a marketer who's been impacted by changing organizational numbers and duties, you’re not alone. This episode is for you. Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points. Follow Ryan: LinkedIn: https://www.linkedin.com/in/glanzerr/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

There’s a new disruptor in advertising and marketing… And it’s two millennials going after Gen Z. In this episode, I sit down with Luke deWilde and Sam Obletz, the two minds behind the Gen Z-focused shopping startup Claim. The whole basis? Trading brands—think Pokémon cards—almost like a game. How do you track which brands are cool when targeting is getting harder? They share their findings with me. Also, we talk about things marketers should be thinking about: authenticity and experiences. Authenticity is all about finding a good fit for the brand and experiences in real life drive shared history, not just phone scrolling. What can your brand do to get your customers more experiences? Plus, Gen Z are more likely to try new products and brands vs. their older counterparts who are brand loyal. How does Claim leverage this? If you’re interested in marketing to Gen Z in an honest and exciting way, this is the episode for you. Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more. Follow Luke: LinkedIn: https://www.linkedin.com/in/lukedewilde/ Follow Sam: LinkedIn: https://www.linkedin.com/in/samobletz/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

So, what’s your Instagram brand strategy? What should marketers do on the app? Daniel shares his strategies with both Reels and static images, and how many hashtags he uses. (Spoiler: it’s three.) Plus, find out how Daniel makes the TMM content. Jay also asks an important question: should you be sharing things to your story? ABSOLUTELY. Places where you can reshare content and interact with your audience are a goldmine for engagement. If you’re a marketer who’s short on time, this episode of Bathroom Break is for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Here’s something readers don't really want to admit… TikTok helps books remain relevant today. In this episode, Lindsey Reeder of HarperCollins gives us the rundown of book marketing, book communities on the internet, researching book trends, and more. Walk into a book store and you’re gonna see a section of the latest BookTok reads, “spicy” books, and a ton of other picks from users online—and Lindsey’s job is to monitor that pulse. Plus, there’s an influx of self-published authors and traditional publishers coming together to market their work directly towards the BookTok crowd. Working directly with authors to give their brands and books more visibility? It’s a recipe for success. Also, we discuss how Reddit is having its moment in the book world…and how YOU can play a part in how publishing moves forward. If you love marketing, books, research, and social media trends, this is the episode for you. 📚 Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more. Follow Lindsey: LinkedIn: https://www.linkedin.com/in/lindsey-reeder-b19b0544/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

I don’t know who needs to hear this, but you can definitely get rid of a marketing platform that isn’t serving you anymore. In this Marketing Medicine episode, I set down with Jasper Martens, CMO at PensionBee, about understanding the problems your team might have with tools. What should you look for in software? Should it include AI capabilities? Also, what really IS seamless integration and what’s the truth behind it? Jasper tells us his perspective and where he thinks it’s headed. Iterable is an AI-powered cross-channel marketing platform that brings together real-time customer data and the ability to create experiences to activate customers across channels (such as email, SMS, in-app, web, and OTT) in record time—we help 1000+ brands like Redfin, Priceline, Asana, and Morning Brew deliver joyful experiences with harmonized, individualized and dynamic communications at scale. All in one platform. Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points. Follow Jasper: LinkedIn: https://www.linkedin.com/in/jaspermartens/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

If you’re not marketing to Gen X women, you’re leaving money on the table. Here’s why: 💰They usually have a higher income than their younger counterparts 🛍️They usually have more disposable income 👏They’re brand loyal In this episode, I talk with Sara Mitzner, VP of Brand Marketing at AS Beauty, about how marketing to older women is an untapped field—and why they’re the group you want to include in your marketing efforts. There’s a couple of roadblocks: How can we convince them that ecom is safe and secure? If we move things like makeup from department stores to online, how will they get their traditional touch points? Sara shares her thoughts and strategies. This isn’t a topic we’ve ever covered before—give it a listen if you’re a marketer for any age. Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more. Follow Sara: LinkedIn: https://www.linkedin.com/in/saramitzner/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

You heard it here first: Daniel Murray uses ChatGPT to help him during tennis tournaments. No seriously, Daniel asked it to help him come up with a meal plan, a warm up plan, and a game plan—and you can get ChatGPT to help you, too. In this short ‘n sweet Bathroom Break, Jay and Daniel dive into AI features that are usually underutilized, like the image upload feature and A/B testing. Sure, AI won’t spit out a perfect piece of content…but it can help you make decisions without having to start from scratch. If you want to learn more about how AI can work to your advantage in a short amount of time, this episode is for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are YOU using events as an omnichannel strategy? On today’s episode, Kimberly Whinna Cottrell (of AWS’s Marketing division) and I talk about events: live events, webinars, experiential, you name it. Not only are they a great way to meet the community you’ve created, but they provide endless opportunities for content—content you can use in the short term, long term, throughout the year, for promotional purposes for other events. It’s a value proposition you can’t miss out on. What about people who can’t make it to events? You should always have an on-demand library. How about micro-events? They can still have a sizable impact. Plus, Kimberly mentions moments beyond AI—and how AI can never replace the feeling of human interaction. Do you work in events and event management or marketing? You can’t miss this episode. Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more. Follow Kimberly: LinkedIn: https://www.linkedin.com/in/kimberly-whinna-cottrell/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

If you’re thinking marketing is “one size fits all”...think again. In this special episode, Ari and I sit down and chat about short subject lines, personalization, and how you’re the perfect marketing victim on every website you shop on. How does data play a role in this? If you’re a marketer, how can you segment your list? Are batch and blast emails REALLY dead? Plus, you know those birthday freebies and holiday deals that pop up in your inbox? Pay attention to them—because they’re using a special personalization strategy you can replicate. Half-birthday burrito, anyone? Iterable is an AI-powered cross-channel marketing platform that brings together real-time customer data and the ability to create experiences to activate customers across channels (such as email, SMS, in-app, web, and OTT) in record time—we help 1000+ brands like Redfin, Priceline, Asana, and Morning Brew deliver joyful experiences with harmonized, individualized and dynamic communications at scale. All in one platform. Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points. Follow Ari: Twitter: https://x.com/arihappywick LinkedIn: https://www.linkedin.com/in/arimurray/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you a perfectionist? If so, you might be sabotaging yourself—and your content. In this episode, I sit down with Bret Shuford of Broadway Husbands. He can sing. He can dance. He can act. And, he creates great content WITHOUT letting perfectionism get in the way. Basically, don’t overthink it. Plus, Bret shares the key to growth: if you want to get engagement, you have to give engagement. Sharing, not just creating, is a huge part of success on the internet and for your brand. It’s called social media, so being social gets you further than those who aren’t. And, we talk relevancy: some things are evergreen. Some aren’t. You have to determine relevance before you post…or it could make your content flop. If you’re a social media savant or a beginner wanting to learn more, this is the episode for you. Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more. Follow Bret and Broadway Husbands: Broadway Husbands YouTube: https://www.youtube.com/channel/UCFQlaT63U239pnJzGsKR1zQ LinkedIn: https://www.linkedin.com/in/bretshuford/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

True or false: B2B marketing is dead around the holidays. FALSE. False, false, false. In this Bathroom Break, Jay and I talk about what the holidays mean for us, especially in B2B marketing vs DTC. Is it true that click-through rate is higher in December? Yes. Should B2B companies offer specials like their DTC counterparts? Absolutely. And, you can definitely be the Ghost of Christmas Past: this your chance to reach out to people who’ve ghosted you 👀 If you’re a marketer who’s stressed about the holiday season, this is the short ‘n sweet episode for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Did you know YOU are an influencer? Everyone technically is. In this episode, I sit down with Dr. G, current professor at Vanderbilt and consumer behavior expert to talk about bias, decision making, and ethics in marketing. We’re all human and we have biases, but how can we use it positively when we market products? Plus, you can actually gain market share by telling consumers they’re missing out on an attribute your product has. (Hint: think 5 Hour Energy…with no crash later.) This FOMO consumers feel? It could be your ticket to success. And, we continue the on-going conversation about influencer marketing: turns out, you actually don’t need millions of followers to influence others—and someone else doesn’t need millions of followers to influence YOU. Ever recommended makeup to a friend or bought a shirt because you saw a Facebook friend wear it? You’re an influencer and you’ve been influenced. If you’re into finding out the “why” behind purchasing and the bottom of the marketing funnel, this episode is for you. Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more. Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What do tennis and email marketing have in common? Email marketer and former D1 tennis player Jordana Klein has the answers: seasonality, tone, and knowing what your audience is looking for. Then, we talk about email lists. What should you look for from your prospects? How did it work at the IMG Academy and USTA, where KPIs might be different from a typical ecom brand? Plus, writing blogs is VERY different from writing emails. Your strategy for writing blog posts and social media should totally be different from writing emails, and it’s gotta flow even more. If you’re a marketer looking to up your knowledge about automation and email strategy, you don’t want to miss this episode. Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more. Follow Jordana: LinkedIn: https://www.linkedin.com/in/jordana-klein/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Don’t listen to everything you hear: you CAN create FOMO for your webinar. In this Bathroom Break, Jay and I talk about fear of missing out and what that means for your webinar. Can you offer the first 100 registrations a special piece of content? What would that look like? Daniel’s given away hoodies, told people the number of attendees, and more to create that urgency. And, Jay proposes a Masked Singer-esque tactic that would probably work for your next speaker series. If you’re a marketer looking to get more traction around your live events, this is the short ‘n sweet episode for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Buckle up, marketing besties. It’s time to hit the books. Today’s guest, Eric Jorgenson, has sold over 1 million copies of his own book in addition to helping others publish their own. How do you get started? How long does it take? What even is a query letter? Eric tells us what he went through, what he’s seen, and how curation is actually creation. Storytelling is the real backbone of marketing and we discuss why it’s so important for books, brands, and more to follow the hero’s journey. (Hint: Harry Potter isn’t as original as you thought.) Plus, Eric shares why self-publishing is so important in terms of conversion and ownership—and how Scribe Media is pioneering that space. As we near the end of 2024, it’s time to push your Marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer Marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millenial and take your marketing to the next level! Follow Eric: LinkedIn: https://www.linkedin.com/in/erjorgenson/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How should you actually think about a brand budget? What should be included in it? I sat down with Taylor Corrado, the Senior Director of Brand Marketing at Wistia. We’re talking budgeting and how thinking about the baseline things you need sets you up for success. Taylor speaks about her budgeting history and how to identify what’s going to drive the most impact for your business. Plus, don’t believe what you hear about pre-recorded event videos. They might actually be the future of marketing events. If you’re looking to up your money management game AND build a brand you’re proud of, this is the episode for you. Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live Follow Taylor: LinkedIn: https://www.linkedin.com/in/taylorcorrado/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What’s scarier than ghosts, goblins, and nightmares about missing school assignments (even though you graduated years ago)? The future. But it doesn’t have to be. This Bathroom Break, Jay and I are talking about the rise of micro-virtual events, the importance of video, and random live streaming on LinkedIn. Also, what’s up with Top Voice badges going away? We share our thoughts about why it COULD be a good thing. If you’re a marketer looking at trends for 2025, this is the episode for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

It’s the UK’s best selling craft beer, it’s sold worldwide, it has a CULT-LIKE following, it’s BrewDog. And today I sat down with it’s Founder, James Watt. Grassroot strategies to build a loyal customer base, raw Marketing tactics, and the innovation behind their growth, we TALKED ABOUT IT ALL. I love taking a peek inside the hood of massive brands, and that’s exactly what this episode is about. Let’s get into it, shall we? As we near the end of 2024, it’s time to push your Marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer Marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millenial and take your marketing to the next level! 02:26 Unconventional Marketing Tactics 08:25 Equity for Punks: A Revolutionary Idea 13:03 The Power of Community Engagement 19:19 Turning Customers into Influencers 20:42 Maximizing Marketing Budgets with Social Tech 25:23 Incentivizing Organic Content 38:40 Onboarding Partners Effectively Follow James: https://www.linkedin.com/in/james-watt-21a5a912b/?originalSubdomain=uk Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How Eric turned around Adidas and his plans to revive the iconic Under Armour brand, this episode is PACKED with insights from a veteran Marketing leader. ALSO, we touch on the topics of college sports and the impact NIL has on Marketing, and it all culminates in a discussion of the importance of simplicity in Marketing. This episode is a blueprint that offers invaluable lessons for any aspiring brand strategist looking to take over billion $$ brands. Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live 03:16 Turning Around Adidas: The Strategy 17:38 Under Armour: A New Challenge 20:33 Future Strategy and Vision 22:29 Understanding Consumer Pain Points 28:46 The Impact of NIL on Marketing 31:30 Simplicity in Marketing 34:24 Sustainable Fashion Movement Follow Eric: https://www.linkedin.com/in/eric-liedtke-890130115 Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How can you relay Marketing data in a more engaging, snackable format instead of long reports? Saving yourself time, your team time, and increasing the receptiveness of your message is the GOAL. But what performance metrics should we pull and how do you tailor content to audience interests and leverage different platforms appropriately? Let’s get into the episode to find out. 00:50 Personal Fitness and Lifestyle 02:53 The Power of Sharing Data in Marketing 07:19 Analyzing Social Media Metrics 11:27 Travel and Personal Stories Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

A leader in the events industry, Julius jumps right into the role and impact of events in modern Marketing. Why CMOs are currently enthusiastic about events, how the pandemic led to a renewed appreciation for measurable interactions at events, and how they’re becoming more data-driven with the aid of technology such as AI. ALSO Julius opens our eyes to various event formats, cost-effective organizing strategies, and the significance of understanding event objectives and audience engagement. If you’re looking to host an event in the near future, listen to this episode first, trust me. As we near the end of 2024, it’s time to push your Marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer Marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millenial and take your marketing to the next level! 03:33 The Changing Nature of Business Events 05:21 The ROI of Events 07:55 Content Creation at Events 10:28 Cost and Planning of Events 12:35 Low-Cost Event Strategies 20:03 Marketing and Ticket Sales for Events Follow Julius: https://www.linkedin.com/in/juliussolaris/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The Ad Professor, George Mack, is a leader in advertising, and guess what? He uses 10 mental models to build his ads that convert…and he breaks down EACH ONE in this special edition episode from our session at Marketingland on October 3rd. The secret lies in the triad of art, science, and math, but you’ll have to listen to the full episode to get the 10 mental models. Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live 01:05 Understanding the Three Components of Advertising 04:20 Bottleneck Analysis in Advertising 07:10 The Facial Expression Test for Ads 12:16 Building Products with Distribution in Mind 14:47 The Pitfalls of AB Testing 16:31 Creating Sticky Ideas 20:50 Speeding Up Iteration Cycles Follow George Mack: https://www.linkedin.com/in/george-mack/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com For anyone who’s ready to join The Marketingland Membership with Plus membership; we have a special discount for podcast listeners -- you can use code PODBESTIE to save 25% on quarterly membership.

The art of focusing content creation on specific platforms rather than spreading it thinly across multiple channels, that’s what today’s episode is about. We’re not striving to be mediocre on multiple platforms, we want to be the LEADERS on 1 channel. So how do you tailor content to fit the unique characteristics of each platform? How do you avoid 'negative signals' that can damage your brand's reputation? I’m glad you’re asking those questions, because we answer them in this episode. 01:24 The Importance of Focused Content 03:17 Platform-Specific Content Strategies 07:15 Avoiding Negative Signals in Marketing Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Today I sat down with the Head of Retail Media at Sephora, Marco Steinsieck, to break down EVERYTHING retail media. The significance of retail media, it’s impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships, this episode touches on it all. See how Marco starts a retail media campaign, chooses the right products and audience, and learn the difference between endemic and non-endemic advertising. I had a blast chatting with Marco, and you’ll have a blast learning from him. As we near the end of 2024, it’s time to push your marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millennial and take your marketing to the next level! 02:44 Understanding Retail Media 04:44 Starting a Retail Media Campaign 07:59 Retail Media Networks and Strategies 21:38 The Power of Data in Retail Media 33:37 Future of In-Store Retail Media Follow Marco: https://www.linkedin.com/in/marcosteinsieck/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

A LIVE podcast recording with a CMO?? YESSS. I sat down with CMO of United Way of Greater Philadelphia, Erika Joy Erb, LIVE at Digital Summit to jump right into community building. UGC, maintaining brand integrity while scaling Marketing efforts, and practical tips on enhancing community engagement, this episode dissects it all. Get your pumpkin spiced latte, and hit play. 18:02 Authenticity in Storytelling 25:14 Email List Management Strategies 29:38 Importance of a Brand Playbook 30:21 Simplifying Marketing Jargon 40:29 Launching a Community: Key Considerations 56:00 Consistency in Marketing Follow Erika: LinkedIn: https://www.linkedin.com/in/erikajoyerb/ Follow Digital Summit: LinkedIn: https://www.linkedin.com/company/digitalsummitseries Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The anxiety, the pressure, ahhh public speaking is so stressful. But does it have to be?? Starting strong, keeping slides simple, and presenting with energy and movement, this Bathroom Break is entirely dedicated to giving YOU the tools that Jay and I have used to speak in front of CEOs, crowds of thousands, and pitch six-figure deals. You can’t miss this episode if you want to grow as a Marketer. 01:57 Tips for Overcoming Stage Fright 03:05 Engaging Your Audience 09:05 Effective Use of Slides Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

I sat down with one of the wisest Marketers in the industry, Cristy Garcia, CMO at impact.com. How to climb the ladder to become a CMO, the importance of being a generalist, critical milestones for aspiring CMOs, and everything in between, this chat is for ALL of you with your eyes on the C-Suite. Plus, the business side of Marketing and the significance that being a strong writer plays in future growth. Forget what the “gurus” say on the timeline and learn it from someone who LIVED the journey to becoming a CMO. This is a good one. As we near the end of 2024, it’s time to push your marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millennial and take your marketing to the next level! 02:18 Key Skills for Aspiring CMOs 05:26 Understanding Business Beyond Marketing 08:32 Differences in Marketing Roles 14:11 Advocating for Yourself in Your Career 29:51 The Importance of Experimentation in Marketing Follow Cristy: LinkedIn: https://www.linkedin.com/in/cristinaebert/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Short and punchy, the strategic use of emojis, debunking spam filter myths, I am opening up the hood on EVERYTHING EMAIL in today’s solo episode. What tools can you use to grade subject lines? How can you optimize your email strategy? You’ll leave this 15 minute episode with zero questions unanswered. Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live 00:43 The Importance of Email Subject Lines 01:24 Tip 1: Keep It Short and… 05:46 Tip 3: The Truth About Spam Filter Myths 09:36 Tip 5: Importance of Formatting 11:53 Tip 7: What to Test Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

There’s a new iOS update, what impact will that have on Email Marketing? Good question. How do you adapt to algorithm changes? Good question. How do you stay ahead of trends? Good question. Marketing Bestie, we’re answering ALL of these questions in a new episode of Bathroom Break with Jay and I. Grab your cold brew, get your headphones, and take a Bathroom Break with us - LOL. 01:31 Algorithm Changes 02:18 Adapting to Platform Updates 03:54 Impact of iOS Updates on Email Marketing 05:11 Staying Ahead of Trends 06:22 Finding Trends and Community Insights 09:19 Consistency in Strategy Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Did you see it?? Mr. Beast’s internal YouTube doc was LEAKED. Yes. The very doc he would use to onboard and get his team up to speed was LEAKED. And there are so many gems in it that can apply directly to our job as Marketers. So let’s check them out, hit playyyyy. As we near the end of 2024, it’s time to push your marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millennial and take your marketing to the next level! 00:43 Lesson 1: Results Drive Success, Not Effort 03:06 Lesson 3: Lean Into Data Hard 04:42 Lesson 4: Creativity Beats Big Budgets 07:48 Lesson 6: Storytelling Equals Retention Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Looking for innovative ways to stand out in your content marketing? In this ep, Daniel sits down with Will Allred, co-founder of Lavender, to discuss the power of community and unique content strategies for LinkedIn. With a powerhouse marketing strategy, Will opens his playbook to explain exactly how Lavender is dominating social media. Discover how Lavender is revolutionizing B2B content marketing and building a rabid base of loyal followers through consistency and founder involvement. Plus, learn why Will believes in avoiding gated content and the importance of playing to your strengths. Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live 00:00:05 - Co-founder of Lavender Talks Email Marketing and Community 00:03:49 - Building a Community-Driven Tech Company 00:05:31 - Building Community on LinkedIn: Tips and Tricks 00:15:05 - Playing to Your Strength: The Key to Successful Events 00:18:20 - Innovate Your Content with Familiarity 00:26:47 - Standing Out in a Commodified Content Market 00:33:39 - The Annoyance of Gated Content 00:38:20 - Connect with Lavender on LinkedIn 00:39:51 - How to Stand Out in Marketing Follow Will: LinkedIn: https://www.linkedin.com/in/williamallred/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Failure is a necessary teacher. Failing fast, documenting takeaways, and PIVOTING, in this Bathroom Break, Jay and I (Daniel Murray) break down how to embrace failure in Marketing. From multiple failed social media attempts to new virtual event segments that flopped, learn what we did wrong so you don’t make the same mistakes LOL. 00:33 Discussing Failures and Lessons Learned 03:41 Importance of Failing Fast and Pivoting 05:56 Sharing and Documenting Mistakes 09:11 Fun Debate: Sharing Food at Dinner Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

There are 830M users on LinkedIn, but only 1% create content regularly. Why? They do NOT know where to start. Today’s solo episode breaks it down simply for you, the 3 keys to creating impactful B2B content. Full stop, this is all you will need to join that 1%. Go grab your AirPods. 00:38 Expertise in Your Niche 01:35 Developing a Unique Point of View 02:29 The Importance of Consistency Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn how to set up a strong go-to-market foundation, avoid vanity metrics, and find excellent product-market fit. Plus, David discusses the importance of expertise in content creation, the role of product marketing, and the value of investing in demand generation. Don't miss out on this valuable conversation with a marketing expert who's been there and done it all. Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live 00:04:05 - Reinventing the Wheel: From Engineering to Content Strategy 00:12:22 - The Art of Building a Go-to-Market Strategy 00:13:01 - Finding Product Market Fit and Go-to-Market Strategy 00:15:46 - The Challenges of Implementing a Product 00:18:33 - Scaling Your Product: Foundation First 00:24:32 - The Power of Content Marketing 00:29:57 - Expertise Drives the Best Content 00:33:57 - Paid Advertising: Testing Messaging Strategies 00:38:21 - Invest in Demand Generation for Marketing Success 00:40:34 - Apollo IO: Making World-Class Go-to-Market Accessible Follow David: LinkedIn: https://www.linkedin.com/in/davidmalpass/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

You see your competitors funnels, they’re crushing, but you don’t know HOW. So what do you do? Give up, of course. Just kidding. Reverse engineer their strategies. Today’s episode goes headfirst into tracking competitors' funnels, using free tools like SpyFu and BuiltWith, and understanding the importance of analyzing competitors without altering your core strategy. Hit play during your bathroom break, Marketing Bestie. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Hands down one of the most captivating conversations we’ve had on The Marketing Millennials Podcast TO DATE. Hiring great talent, delegation tactics, the importance of focusing on employees’ strengths, Kasim breaks it all down. If you’re a Marketer on a small team looking to scale within your budget, THIS is the episode for you. Oh and one more thing, Kasim also shared a tip he uses called 'fly traps' to streamline the hiring process and why an executive assistant can be a game-changer. Let’s get into it. 00:32 Rethinking Employee Performance 02:30 Secrets to Hiring Great Talent 16:28 The Role of Executive Assistants 20:50 Delegating Access and Security 23:26 Changing Mindsets on International Hiring 25:17 Finding Specialized Roles 26:02 Effective Hiring Strategies 30:31 Hiring Philosophy: Focus on Strengths Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live Follow Kasim: LinkedIn: https://www.linkedin.com/in/kasimaslam/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Fiction is one of the most consumed forms of content and entertainment in the world, yet there isn’t much crossover into the world of B2B. Leaning heavily on educational content, templates, and guides is the way of old B2B Marketing, the brands crushing in 2024 are striking the perfect balance between education and entertainment. And today’s guest Ian Faison has a few HOT TAKES around taking big swings, cutting through the noise, and the role that fiction could play in B2B Marketing in the upcoming years… So let’s hear him out. 02:24 The Concept of Edutainment in Marketing 05:03 Creating Engaging Fictional Content 11:57 B2B Marketing Done Right 17:04 The Importance of Serialized Content 33:20 Final Thoughts and Takeaways Follow Ian: LinkedIn: https://www.linkedin.com/in/ianfaison/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ok so… real confession…I may not have a prize for you Marketing Bestie, except for a little nugget of Marketing gold called urgency. How do you make your messaging appear urgent, even if it’s really not? And how can you leverage the artistic powers of a good time crunch to boost user response? Jay and I break down everything you need to know about this vital tactic before things get a bit spooky and I dive into tales of the great beyond. Yeah. Tune in to find out what that’s about. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Consistency is 80% of the battle when it comes to making it to the top of LinkedIn. So aside from showing up day in and day out, how else can you build authority and become a top voice on the platform? Daniel and Mark Jung, founder of Authority, discuss the strategies and tactics to grow your following and establish yourself as an authentic creator on LinkedIn. From optimizing your profile to creating engaging content, they share valuable insights on how to stand out and connect with your target audience. Plus, learn why being polarizing and authentic is key to building a strong personal brand on LinkedIn. If you’re looking for how to cut through the LinkedIn noise and rise to the top, you won’t wanna miss this ep! 00:00:03 - Building Authority on LinkedIn with Mark Young 00:02:24 - The Power of LinkedIn for B2B Companies 00:12:39 - How to Succeed on LinkedIn 00:15:16 - Be Bold on LinkedIn: Embrace Polarizing Content 00:17:11 - Authentic Writing Tips for LinkedIn 00:21:42 - Optimizing Your LinkedIn Profile Picture 00:28:37 - The Power of a Good Hook in Content Marketing 00:36:49 - Mastering Engagement on LinkedIn: Key Strategies 00:42:32 - The Power of Images in Marketing 00:45:11 - How to Grow Your LinkedIn Network 00:45:46 - The Power of LinkedIn for Career Transformation Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ Follow Mark: LinkedIn: https://www.linkedin.com/in/markpjung/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

I’m back, chatting with the King of Boca Raton himself, Jay Schwedelson, for another round of our best Marketing tricks and tips. This week, we’re breaking down the rise of short-form content— and revealing how B2B marketers can leverage it for their gain. What’s the Costco sampler effect (…not the one that happens after you’ve eaten too many free cheese samples 😉) and how can it benefit your brand? Plus, find out why A/B testing is your number one weapon, and stay tuned to discover the absolute best ways to repurpose your long-form content. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

You’re a B2B Marketer? Cool. This episode is a must-listen for you if you want your content to drive real results. The importance that expertise and passion play in successful content, a can’t-miss step BEFORE hitting publish, and the key to building trust on socials (which will shock you). We’re turning our B2B content from forgettable to impactful within 5 minutes today. Click play or stay stale on socials. Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Brand Marketing vs. performance Marketing, how do you find the balance?? I’m so glad you asked. This episode with Nicole Sumner, Brand Director at Ollie, gets to THE BOTTOM of this question (which we love). Grab your coffee, get your Airpods, and tune into a convo with Nicole and I as she breaks down Ollie’s approach to brand-building in a crowded dog food market and how they’re emphasizing the importance of a distinct visual identity and consistent brand voice. 00:00 Introduction and Guest Welcome 00:17 Nicole's Journey into Marketing 02:06 Building Ollie's Brand Identity 06:04 Balancing Brand and Performance Marketing 12:46 Ollie's Ice Cream Collaboration with Van Leeuwen 23:14 Challenges in Building a Brand Follow Nicole: LinkedIn: https://www.linkedin.com/in/nicolemangino/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com