315 - The Inside Scoop on LinkedIn Marketing with Alex Rynne, Senior Content Marketing Manager at LinkedIn
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Show Notes
We have an “in.” And she’s giving us the deets on everyone’s favorite platform, LinkedIn.
Unlike other platforms, LinkedIn is all about businesses, professionals, and industry information. So when all of these things come together, there’s so much to talk about. Alex Rynne, Senior Content Marketing Manager at LinkedIn, has seen it all in her 10+ years at the company. From profile faux pas to scaling B2B brands, she’s seen it ebb and flow. What are the mistakes that brands are making? Why should (or shouldn’t) a brand have a page?
And, Alex shares that video is here to stay on LinkedIn. What kind of videos should be posted? What’s the general consensus on short form video? (Hint: LinkedIn will never be TikTok. And that’s perfectly fine.)
Plus, what’s up with all the random commenting? Daniel and Alex share how commenting on others’ posts can really make a difference in engagement.
If you’re a marketer who wants to grow your brand and create meaningful connections on LinkedIn, this is the episode for you.
Follow Alex:
LinkedIn: https://www.linkedin.com/in/alexandrarynne/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com