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Show Notes
Daniel’s not a psychic, BUT he can help you catch marketing problems before they happen. 🔮
Marketers go through so much: scaffolding, analysis, creative, positioning, and branding. A mishap can be pretty easy to fall into—this is where Daniel’s tripwires come in. First, what KPIs are your north stars? You can’t catch problems if you don’t have a vision for success.
Plus, when bounce rate issues arise, do you have a plan to test what’s the root of the problem? From more A/B testing to better list segmentation, there’s a myriad of reasons, and you gotta act fast.
And, what should marketers prioritize: efficiency, impact, or both? The answer may come as a shock to some.
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com