Go-to-Market Plays #3: How to Make Your Marketing Stick
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Show Notes
There are three things guaranteed in life: death, taxes, and people forgetting about your campaign. How can you make your marketing and comms efforts memorable?
Tamara mentions that most marketing fails to stick when marketers focus too much on the product features and not the emotional connection between the brand and the customer. People remember what problem the product can solve more than its fancy features or capabilities.
Daniel also brings up the Made to Make It Stick framework: the most successful marketing gets remembered, shared, and repeated. How can something so silly, like the Duolingo Owl, get people on board?
If you’re looking to make your brand and product STICK in people’s minds, hearts, and wallets, this is the episode for YOU…and it’s short and sweet. ⌛
Follow Tamara:
LinkedIn: https://www.linkedin.com/in/tamaragrominsky/
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Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com