The Marketing Millennials

There are no more original ideas. But don’t let that stop you from creating new content. Jay and I talk about what to do during a creative drought and how to come up with new ideas, even when you feel like you’re running on empty. Learn how to scour the internet for endless inspiration and put a new spin on old ideas. Plus, find out why Twitter and Reddit are two of the most valuable tools in your Marketing arsenal. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Sure you’ve heard of brand positioning— and it’s one thing in marketing theory, but how is it in real-life applications? Today, I’m uncovering the basics of brand positioning. What are the top five things you need to succeed at it? Find out why understanding your audience, knowing your competition, and finding your unique value prop are some of the best ways to improve your brand. What else is on my list? Just push play to find out! Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Creating your personal brand isn’t as hard as you might think. Are you caught up worrying about how you’re going to come up with that endless original content? Well knock it off because TBH, you’re not going to need as much of it as you might think. In this Bathroom Break, I’m chatting with Jay about how I built Marketing Millennials to over 1M+ followers and revealing the secret sauce to Marketing Millennials’ success. What role did content curation play in my rise to the top? Honestly… it’s way more than you might think. Seriously, these secrets shouldn’t be gatekept any longer– I want all of my Marketing Besties to replicate my success. Now, get out there and start posting because I seriously can’t wait to see you at the top of the algorithm one day. 😉 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

He’s one of the geniuses behind Complex's many viral successes including Hot Ones, Sneaker Shopping and GOAT Talk. Meet Moksha Fitzgibbons, President of Complex and overall master of media. Discover the secrets behind successful media partnerships and content development as Moksha shares his insights on aligning personal passion with business, leveraging new technologies, and designing content for viral moments. How has Complex remained the consistent platform for discovering talent and engaging with Millennial and Gen Z? Plus, find out the one marketing hill that Moksha would never, EVER compromise on and why maintaining credibility and authenticity is crucial for any brand. 00:00:02 - Developing Passionate Media Shows with Moksha 00:08:52 - Designing Viral Vertical Video Content 00:14:13 - Focus on Marketing to Millennials and Gen Z 00:18:28 - AI Partnership with Dodge: Creative Brilliance 00:29:17 - Protecting Consumer Relationships in Marketing Follow Moksha: LinkedIn: https://www.linkedin.com/in/moksha-fitzgibbons-a096bb5/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

So you’re trying to grow your LinkedIn page but don’t know how to get to that 1 million follower mark? Don’t worry— with these five simple tricks that helped me gain my first million, you can get there too! Learn how timing, content optimization, and compelling images can drive your follower count and land you the reach you need to succeed. Tune in now! Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

If no one’s left a review on your product, will anyone be there to buy it? Social proof is everything. After all, you wouldn’t choose an Uber driver with zero ratings, would you? Jay and I break down the importance of social proof and explain how you can get more of it. How should you be using social proof to your advantage? NGL, but… these tips might actually surprise you! Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Tired of your social media being a ghost town? Then it's time to unleash the power of the meme. Join us as we dive deep into the world of meme marketing with Aidan Brannigan, the social media wizard behind The Marketing Millennials. What are his secrets to turning viral jokes into serious points of engagement that drive brand awareness? Aidan’s spilling the tea on everything from meme creation to managing multiple social media platforms and tackling the age-old question of quantity vs. quality. Get ready to level up your social media game. 00:00:07 A No-BS Marketing Podcast 00:01:48 From Intern to Marketing Millennials Frontman 00:04:32 Why Memes Are Great for Branding 00:08:16 How to Make Memes 00:09:54 The Millennial Mindset 00:14:43 How To Manage Multiple Social Media Accounts 00:23:41 How to Write Content Well (For Gen Zers) 00:28:49 A Marketing Hill to Die On Follow Aidan: Twitter: https://www.twitter.com/branniganaidan LinkedIn: https://www.linkedin.com/in/aidan-brannigan-b28900193/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Tired of your emails hitting the spam bin? It’s time to clean up your email list then. In this ep, I’m chatting with Brian Minick, COO of ZeroBounce, as he reveals the secrets to skyrocketing your email marketing success. Why does quality trump quantity? And what are the metrics that truly matter most? Brian unravels the importance of having a high-quality email list, the risks of using unmarketable or spam trap emails, and the benefits of utilizing double opt-in. Learn how to avoid the BIGGEST email landmines and get ready to boost your open rates and conversions with these actionable tips from an absolute pro. 00:00:36 - Transitioning from Tech to Marketing 00:01:43 - Focusing on Quality Email Lists 00:07:20 - Ensuring Valid Emails for Marketing 00:12:41 - Email Marketing: Best Practices Unveiled 00:17:46 - Email Deliverability: The Good and Bad 00:24:52 - Scaling Email Lists for Marketing 00:29:07 - Predicting the Future of Email 00:34:16 - Focus on Quality in Email Marketing Follow Brian: LinkedIn: https://www.linkedin.com/in/brian-minick/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

So you just got your first official hater… Congratulations! Seriously, it’s not as bad as you think. Sometimes, negative feedback is a good thing— it means you’ve reached enough people for some of them to have an opinion about you. Without any haters, you’re never going to have stark raving fans. But how much should you care about what your haters are saying? Jay and I chat about our experiences with negative feedback and explain how to reframe that negativity and channel it into something positive. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Looking to improve your marketing strategies and drive more conversions? Then take a listen to what Alex Nazarevich, the VP of Growth at Unbounce, has to say about the importance of testing and optimization in marketing. How can embracing unpredictability lead to innovative marketing ideas? Alex explains why marketers need to stop getting caught up in the minor details and start focusing on the customer’s perspective to prioritize what drives the most conversions. What elements should you start testing first? And how can A/B testing help businesses to navigate oversaturated industries and rising customer acquisition costs? Alex also provides his perspective on when to consider a test statistically significant and explains why you should be testing across the marketing funnel, from ads to landing pages. Drive better results and enhance your marketing strategies today with this top-tier advice from one of marketing’s brightest minds. 00:01:50 - Importance of Data and A/B Testing 00:03:37 - Focus on Customer Conversion Counts 00:05:50 - Optimize Landing Pages with A/B Testing 00:09:08 - Testing and Openness is Key for Marketers 00:12:47 - Using A/B Testing for Conversion Optimization 00:16:07 - Optimizing Landing Pages for Marketing Success 00:18:20 - Test Marketing Funnel for Best Results 00:23:33 - Document Every Marketing Test Hypothesis 00:30:49 - Marketing to People, Not Businesses Follow Alex: LinkedIn: https://www.linkedin.com/in/alexnazarevich/?originalSubdomain=ca Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

She’s the intern who blew up Mixoloshe (literally) and the internet. He’s the CEO who came up with the genius idea behind the viral rebranding campaign. Meet Mike Chambers, the man behind one of the internet’s biggest marketing rebrands. Seriously, this brand didn’t just crush the art of rebranding they absolutely SMASHD it. We’re talking an 800% jump in revenue in under 60 days with 0 ad dollars. That’s right, ZERO ad dollars. Mike breaks down exactly why Mixoloshe chose to ditch the name and rebrand into SMASHD and explains how their unique, community-driven approach built any army of rabid followers. How did the journey of Nicole the intern captive the internet’s attention by trying to prove that smashing cans was more effective than her boss’s entire marketing strategy? And what tips does Mike have when it comes to going viral? Plus, find out why Mike believes organic social media is the most powerful marketing tool and how it can be leveraged for brand success. 00:02:24 - Struggles with Name Lead to Viral Campaign 00:10:16 - Video Planning: Quality vs. Views 00:12:42 - How to Make Content Go Viral 00:15:12 - Social Teams Need Dedicated Content Creators 00:19:00 - Rebranding Success: From Mixoloshe to SMASHD 00:24:12 - Full Funnel Campaign Drives Website Traffic 00:28:20 - Adaptive Mindset is the Key for Marketers 00:32:25 - Rebranding Journey: Building the Brand 00:36:25 - Harnessing the Power of Organic Social 00:37:57 - Celebrity Brands Face Challenges 00:42:01 - Non-Alcoholic Cocktail Company Expands Distribution Follow SMASHD: Instagram: https://www.instagram.com/thebestmarketingstrategyever/ Website: https://smashd.com/ Follow Mike: LinkedIn: https://www.linkedin.com/in/chambers-mike/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Get in the Goldilocks Zone. When it comes to social media, you don’t want to post too much or too little. So what’s the golden ratio for your content posting schedule? Jay Schwedelson and I unravel the secret formula to keeping your audience tuned in to your content and engaged. How are relevancy and frequency tied together? And should you keep posting content to maintain frequency, even if you don’t really have a lot to say? Let’s just say the answer may surprise you… Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Anyone can start a podcast. But not anyone can monetize one. I’m chatting with George Macdonald, Partnerships Lead at the High-Performance Podcast, to explore the ins and outs of podcasting. How can you create more authentic partnerships within this dynamic medium? Discover the formats and content that resonate best with podcast audiences, and learn the most effective strategies for podcast promotion. George shares his expertise on monetizing podcasts and explains the importance of brand alignment in successful partnerships. Learn how to create more signal, and less noise by deepening your connection with your brand partners and podcast audience. 00:01:53 - Creating High-Performance Podcasts for Partnerships 00:06:16 - UK Sees Massive Growth in Podcast Consumption 00:09:51 - Brands Utilizing Podcasts for Advertising 00:15:46 - Podcasting Boosts Client Consideration and Awareness 00:17:42 - Promote Podcasts Across Various Channels 00:22:30 - Podcast Talent: Engaging and Relatable 00:24:36 - Balancing Ads and Content in Podcasts 00:27:40 - Qualities for Successful Podcast Partnerships 00:30:55 - Questions to Ask Before Podcast Sponsorship 00:32:25 - Podcasting: The Best Medium Out Follow George: LinkedIn: https://www.linkedin.com/in/george-macdonald-980b96152/?originalSubdomain=uk Podcast: https://www.thehighperformancepodcast.com/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Googling anything is sooooo 2015. If you aren’t using Reddit, then LITERALLY, what are you doing? SEO isn’t what it used to be and Senior Product Manager of SEO and Acquisition at Scribd, Abby Gleason is here to explain exactly what’s changed. Abby reveals how you can stay relevant and optimized when it comes to search engine traffic and breaks down the best ways to optimize your traffic for platforms like Reddit and Quora. Plus, how has TikTok shaken up the Google search landscape? Abby shares her insights into the ever-evolving search engine industry and dispenses her top predictions for the future of search— will AI change the game forever? 00:00:27 - Falling into SEO by Accident 00:03:01 - Rise of Reddit and Quora 00:05:09 - Investing in Reddit for SEO 00:06:25 - Reddit's Success and Affiliate Marketing 00:07:58 - SEO Strategies to Compete Online 00:11:31 - TikTok Trends Challenge Google Search 00:16:34 - SEO Faces Threat from AI 00:19:27 - AI as a Tool for Writers 00:28:34 - Identify Top Traffic Sources for Impact 00:31:12 - Future of SEO Beyond Google Follow Abby: LinkedIn: https://www.linkedin.com/in/abby-gleason/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

As the great Kenny Loggins once said, “You gotta know when to hold ‘em, know when to fold ‘em, know when to walk away and know when to run.” The same advice is 100% applicable to win-back email marketing strategies. Jay and I break down everything you need to know about winning people back to your email efforts. What’s the one marketing line you should avoid like the plague? And is it true that bots can interfere with your one-click unsubscribe button? Tune in now to find out! Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

On the struggle bus to make your brand stand out in a crowded market? Can’t quite unlock the secret formula to building a loyal community? Then get ready for a high-energy dive into the essentials of personal branding and community building. Brand strategist Kara Redman reveals the secret sauce behind some of the most powerful personal brands within companies and shares her most actionable steps for positioning your product. If you want to build a winning brand strategy, these tips are too good to be true. Learn why emotional intelligence is a game-changer in marketing and get Kara's top tricks for creating a vibrant community. Don't miss this chance to elevate your brand and connect with your community on a deeper level. 00:01:13 - Components of a Successful Brand Strategy 00:06:36 - Building Community Through Consistent Brand Messaging 00:12:07 - Positioning Your Product for Success 00:16:41 - Crafting a Go-To-Market Strategy 00:18:04 - Organic First, Then Amplify with Paid 00:23:01 - Aligning Personal and Corporate Brand 00:25:23 - Personal Brands vs. Creators 00:26:55 - Emotionally Intelligent Brands Succeed in Marketing Follow Kara: LinkedIn: https://www.linkedin.com/in/kararedman/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Listen up kiddos, because the elder millennials are here to tell you a tale about the dos and don’ts of career growth. Grandpa Daniel and Grandma Ari have learned a lot about moving up a rung or two on the career ladder. And we’re here to teach a lesson or two to you young’uns on how to make some serious game-changing moves in your career. So buckle up butterbean, take notes, and don’t be surprised if you end up taking our jobs in the next few years with these career-defining tips! Follow Ari: Newsletter: https://gotomillions.co/ LinkedIn: https://www.linkedin.com/in/arimurray/ Twitter: https://x.com/arihappywick Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

You should never repeat the past. At least, not IRL. But in marketing? Well… in marketing not repeating your content is practically an original sin. I chat with Jay about some of the biggest marketing myths that need debunking and break down the ins and outs of repurposing content. Plus, are open rates meaningless? Yes… and no. Let’s just say, it’s complicated, ok? Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In today’s social media market, brand knockoffs are a constant threat. So what can you do if it happens to you? And what’s the best way to differentiate your brand in an oversaturated market? SVP of Marketing at Recharge, Jen Gray, hops on the pod to chat with me about how to create a unique brand story that sets you apart from your competitors and resonates with your target audience. Jen reveals why understanding the rhythm and uniqueness of each company is the most crucial aspect of product positioning. Why create a category if you can own it? Jen breaks down the importance of owning the market and creating a product with a value prop unlike anything else in the market. Plus, who should be your first marketing hire? Not that she’s biased or anything, but… Jen *definitely* has a few thoughts. 00:00:02 - Discovering the Rhythm of Marketing 00:03:27 - Sustaining Brands in the Routine Economy 00:08:03 - Diversifying Products for Growth 00:11:28 - Creating a Category for Success 00:15:59 - Product Positioning Over Category Creation 00:28:50 - Leveraging Existing Arsenal for Subscriptions 00:30:46 - Crafting a Unique Brand Story 00:38:08 - Elevate Buyer to Drive Revenue 00:41:13 - Hire a Product Marketer First Follow Jen: LinkedIn: https://linkedin.com/in/jen-l-gray/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How can you build a strong brand while also focusing on efficiency and revenue growth? Alina Vandenberg, co-founder and co-CEO of Chili Piper, shares her insights with me about Chili Piper’s journey and how to build a strong brand with the right team. Alina breaks down the true importance of investing in company pages and social media. She explains why building the right team and culture is critical to the success of any SaaS company. Plus, why should you invest in in-person events? And how can you use the expertise of your key operators to propel your marketing content forward? Check out the full pod to hear from one of marketing’s most impactful voices. 00:00:06 - Brand Evolution: Chili Piper's Journey 00:01:03 - Building Engaging Products at Chili Piper 00:09:21 - Building a Strong Brand with the Right Team 00:13:57 - Leverage Expertise for Boosting Sales 00:16:13 - Creating a Positive Internal Culture 00:19:55 - Investing in Social Media Pays Off 00:28:49 - Efficiency in SaaS Brands Scrutinized 00:33:30 - Loneliness in Marketing: A Common Challenge 00:38:29 - Alina's LinkedIn Marketing Insights Follow Alina: LinkedIn: https://www.linkedin.com/in/alinav/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Learn the basics of growing your personal brand from the networking master himself, Jay Schwedelson. Jay and I reveal why it’s not enough to just have a brand— you need to own it too.. How can podcasts and newsletters make or break your personal brand’s game? And why shouldn’t you rely on the almighty algorithm gods when it comes to your personal brand assets? And if you’re considering dabbling in the dark arts of podcasting, Jay and I explain exactly what it takes to start one and how the networking benefits pay dividends in the long run. Just remember, there’s no better day to start owning your brand than today. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Turns out, your Bumble bio may not be the most important byline around. That’s right— your Instagram bio matters more, ESPECIALLY when it comes to boosting your brand’s sales. The best content marketer I know (but I might be biased since she’s my wife) joins me to dissect what makes an Instagram bio great. She explains why no one’s too cool to have highlights and why your bio should never feel unchangeable. Have you been ignoring your Instagram bio? Then you won’t want to miss this ep! Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth. Less repetition, more growth. Visit https://www.wix.com/studio for more information. Follow Ari: Newsletter: https://gotomillions.co/ LinkedIn: https://www.linkedin.com/in/arimurray/ Twitter: https://x.com/arihappywick Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Burger King and McDonalds. Pepsi and Coca-Cola. Apple and Samsung. Sometimes, the best way to get users to buy your product is to anchor your image to another brand. In this episode from the vault, Sarah Levinger chats with me about how anchoring is an invaluable tool to build trust in consumers. How can you harness the power of psychology, emotions, and social proof to turbo-charge your ad appeal? Sarah explains how to utilize psychological biases and incorporate them into ad creative to make a campaign that truly pops. From pricing psychology to social proof and emotional appeal, Sarah’s giving away the ultimate strategies to help your brand absolutely crush it in the competitive marketing landscape. 00:00:02 - Psychology and Ads: A Creative Integration 00:02:17 - Harnessing Psychology for Effective Advertising 00:03:45 - The Power of Psychology in Advertising 00:05:37 - Understanding the Psychology of Impulse Buys 00:09:05 - The Power of Pricing Psychology in Ads 00:15:10 - Boost Sales with Emotional Advertising 00:23:29 - Harness the Power of Social Proof for Increased Sales 00:28:14 - Building Trust in Authority Proof 00:31:24 - Optimize Your Landing Page Buttons 00:34:27 - The Power of Emotion in Advertising Follow Sarah: LinkedIn: https://www.linkedin.com/in/sarahlevinger/ Website: https://sarahlevinger.co Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Growing your LinkedIn page doesn’t have to be hard, so Jay Schwedelson and I are making your organic growth strategy easy. When’s the magic hour to post? How can you gain traction through reposting and commenting strategies? And why is networking the #1 thing you can do to expand your connections? Plus, every creator likes a good ego stroke now and then. So how can you leverage the art of good old-fashioned flattery to make more high-level connections? We’re breaking down some sneaky good ways to get those DMs seen by the experts. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Plain and simple? Metrics matter. And the two most important metrics to any marketer may not be what you think they are. I’m revealing why all marketers need to start paying attention to Blended CAC and CAC by Channel and explaining exactly how it can be a game-changing strategy for any brand. What do these metrics measure? And how can they help you gauge the effectiveness of your marketing campaigns? Tune in now. Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What’s the secret to successful revenue generation? Learn to create a foolproof marketing strategy with special guest Liz Spektor, Head of Growth at Apollo. Liz breaks down the best ways to build a product-led company, including how to create lists, connect with your audience and create captivating hooks for your short-form videos. Why do sales and marketing need to align? And how can you find new ways to improve the effectiveness of your marketing efforts? Don’t miss out on Liz’s top insights to take your revenue generation to the next level. 00:00:23 - Revenue Growth 00:02:09 - Apollo's Growth Strategy 00:09:26 - Nail Down Your Messaging and Format 00:12:39 - Importance of Testing Channel Formats 00:15:28 - Creating Successful Short Form Videos 00:18:52 - Competing for the Same Audience 00:20:32 - For Narrow Audiences, Build Targeted Lists 00:22:56 - Integrating Sales for Revenue Success 00:31:43 - Budgeting Tip: Limit Paid Search 00:35:08 - Key Metrics for Campaign Success 00:40:38 - Importance of Demand Creation in Marketing Follow Liz: LinkedIn: https://linkedin.com/in/elizabeth-spektor/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

LinkedIn’s been called many things… but before you straight up dismiss it, did you know it’s actually one of the best platforms to grow your personal channel on? And not to brag or anything, but I do know a thing or two about growing your brand on LinkedIn… That’s right— Jay and are giving away the top secrets to cracking the LinkedIn algorithm. Learn why memes are one of the most valuable assets in your toolbox, why your newsletter NEEDS to be on LinkedIn stat, and how the rules for repurposing your content don’t necessarily apply to the platform. If you haven’t figured out LinkedIn just yet or have been putting off testing it out— now’s the time. You don’t wanna miss these simple tricks! Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Jerky. Beer. Barbeque. Bathrooms. Need we say more? Yes, we’re talking about Texas’ biggest beaver— the man, the myth, the marketing legend himself, Buc-ee’s gas station. How did this larger-than-life gas station create a $2.5 billion marketing strategy that garnered a rabid fan base and flocks of curious spectators to the so-called “cleanest bathrooms in America”? Aidan Brannigan breaks down Buc-ee’s claim to fame and explains how, through four clever and simple marketing tactics, the beav managed to create the ultimate gas station destination. Now if you don’t mind us, we have GOT to go grab those famous Beaver Nuggets and some brisket before they fly off the shelf. And the Buc-ee’s lawn chair, and the Buc-ee’s jerky, and the Buc-ee’s intertube, and the Buc-ee’s cheese dip, and the Buc-ee’s fudge, and the Buc-ee’s popcorn, and basically one of everything. Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

I adore Elfried Samba. Everything the man touches turns to gold. Hence the reason, this episode deserved to be aired twice. In this flashback to Marketingland's past with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, we discuss the importance of building relationships with customers and the power of storytelling in marketing. Having built a massive cult following with Gym Shark, Elfried helps me to unpack the ins and outs of successful content creation, revealing how creative constraints can lead to some of the best ideas. Then, we also dive into the value of niche content and the role of authenticity in brand messaging. You 100% cannot afford to miss out on Elfried's golden hacks for cultivating social media success. 00:00:26 - From 1 Million to 30 Million: Gym Shark's Social Media Success 00:06:45 - The Role of Marketing in Content Creation 00:08:39 - The Power of Listening on Social Media 00:15:25 - Adapting to Changing Marketing Platforms 00:19:40 - How to Be a Content Expert 00:25:24 - The Power of Community Content 00:44:51 - Using Creative Constraints for Growth Follow Elfried: LinkedIn: https://www.linkedin.com/in/elfriedsamba/ Twitter: https://twitter.com/ElfriedSamba Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The wifey’s back in the studio for another session of the marketing Murrays, and this time, she’s unleashing some absolutely incredible go-to-market tips. Ari and I break down the BEST tactics to increase your revenue and boost customer loyalty so that you can spend less time worrying and more time kicking ass at your GTM plan. Learn why naming a product is make or break for your brand, why it’s okay to HBD (hide, block, delete) those Meta ad trolls, and exactly how big those media files should actually be. Seriously— you can’t afford to miss these next-level tips. Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/ Twitter: https://x.com/arihappywick Newsletter: https://gotomillions.co/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

So you’ve got your first email up and ready to go… the only problem is, who do you send it to? And what’s the best way to grow that email list? Jay and I take on what all marketers need to know about growing their email list, including how to own your audience (and their data), why you should always be collecting information, and why paying for that *perfect* domain name is worth the extra expenditure. Plus, find out why keeping an open mindset is the key to unlocking unlimited growth— and why refusing to test the things you detest most (*cough* pop-ups *cough*) might be preventing you from reaching new heights. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

If you aren’t on TikTok Shop, literally, what are you doing? Whether you’re unsure about how to take advantage of the platform or still don’t know how it can benefit your Ecommerce store, don’t worry—I’m chatting with Jake Bjorseth, CEO of Trndsttrs Media, to break down everything you need to know about harnessing the power of TikTok Shop. Discover the strategies and tactics that can help you to succeed on the platform, including the importance of creator partnerships, the role of exclusivity, and the direct connection between marketing and conversion. As the voice of Gen Z, Jake brings his unique perspective on leveraging trust and influencers for the ultimate success on TikTok. Are brand guidelines doing more harm than good? And what marketing hill would Jake absolutely die on? Tune in now to find out! Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth. Less repetition, more growth. Visit https://www.wix.com/studio for more information. 00:00:02 - Gen Z and Millennials Collide in Marketing Podcast 00:00:45 - Gen Z vs. Millennial Marketing Debate 00:05:09 - Revolutionizing Commerce with TikTok Shop 00:15:40 - Trust Factor in Affiliate Marketing 00:23:49 - Leveraging Influencers for TikTok Success 00:31:17 - Directly Connecting Marketing and Conversion on TikTok Shop 00:34:03 - The Impact of Brand Guidelines 00:41:31 - LinkedIn and TikTok Strategy Guide Follow Jake: LinkedIn: https://www.linkedin.com/in/trndsttr/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

To: You From: [email protected] Subject: Why Isn’t Anyone Opening Your Email? Maybe you forgot about the pre-header… Ahhh, the pre-header. Often forgotten, and terribly underused. Did you remember it exists? If not, don’t worry, Jay Schwedelson and I have got your back! We’re breaking down everything you need to know about the pre-header and explaining the simple tricks you can implement today to improve your open rates. It’s so easy that we swear you’ll be asking yourself why you never noticed the pre-header before! Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The funnel is dead, use the playground instead. Have I lost my mind— or has my latest guest finally convinced me to put the marketing funnel to eternal rest? Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of numerous published articles on TIME, Forbes, Marketing Profs, and The Muse has A LOT of thoughts on how marketers can more effectively reach their target audience. She’s got plenty of actionable tips for marketers who are struggling to find the right distribution channels for their content. She chats with me about why it’s so important to understand your audience's intentions and how, by removing content barriers and creating modular content, you can easily elevate your strategy across multiple platforms. 00:00:02 - Marketing Millennials Podcast: Content Creation 00:01:38 - Funnel is Dead, Use Playground Instead 00:08:17 - Exploring Content Depths: Conceptual, Strategic, Tactical 00:10:46 - Focus on Buy and Use Intent 00:17:44 - Treat Your Content as Product 00:22:08 - Finding the Right Content Distribution 00:23:49 - Product Consumption Across Different Platforms 00:25:13 - Deepen Your Content Strategy Narrative 00:32:01 - Mastering Problem and Solution Spaces 00:37:11 - Mapping Content Depth and Intent 00:41:41 - Ungate 99% of Your Content Follow Ashley: LinkedIn: https://www.linkedin.com/in/ashleyfaus/ Twitter: https://x.com/ashleyfaus?lang=en Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

It’s about time someone tried to tackle Logan Paul’s Prime Energy empire. We just didn’t expect that a former One Direction star would be the one to do it. Aidan reveals how Zayn Malik’s Mixoloshe is determined to reign supreme in the non-alcoholic beverage category… without Zayn Malik. Yep. You heard that right—without utilizing one of its biggest assets. Is their strategy sane or just batsh*t insane? And how is Mixoloshe managing to market themselves if they aren’t utilizing the famous singer who has over 90 million followers? Aidan unpacks all the dirty deets and explains whether or not this company is doomed from the start, or destined to redefine how we think about celebrity endorsements. Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ever thought about what franchise marketing is like? Well, guess what— franchises need marketing too. So if you’re considering entering the world of franchising, learn how to position your franchise for maximum marketing success. Sit down with one of franchising’s finest minds— Tom Dowd, CEO of Mark Wahlberg’s F45 Training, to hear what he has to say about the key marketing strategies that helped F45 to become a brand name success. Tom divulges his top tips for improving your marketing efforts and for building your franchise from the ground up. How can KPIs empower your franchise to scale? And how can you drive brand awareness through social media and guerilla marketing efforts? Find out why staying connected to members is the ultimate key to unlocking peak satisfaction and customer loyalty, and how continuous improvement builds a strong brand presence. 00:01:39 - Investing in Marketing to Grow a Fitness Community 00:09:39 - Maintaining Consistent Branding in Franchises 00:16:36 - Improving Marketing for a Great Product 00:25:47 - Immersing Franchisees in Studio Building 00:29:46 - Focusing on KPIs 00:36:42 - Revolutionizing Health and Wellness Training Learn More About F45: Website: https://f45training.com/ Follow Tom: LinkedIn: https://www.linkedin.com/in/tom-dowd-9092981/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Sometimes, it’s ok. To break grammar. Especially when it comes to email subject lines. In fact, did you know that people are more likely to open an email with poor grammar than an email with completely proper grammar? Jay Schwedelson and I break down more of our juiciest tips for hooking your audience through your email subject line. Learn about our top attention-grabbing hacks and learn what the right amount of personalization is for any email. With tips this hot, we sincerely hope we don’t have to compete against your emails any time soon. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The running shoe set to compete with Nike isn’t who you think it is. Move over, Under Armor, because you had your chance and couldn’t cut it. Aidan dives into the tale of trail running’s greatest brand, and unpacks how two former Saloman employees crafted one of the most comfortable shoes of all time. He explains how Hoka’s incredible product design helped them to minimize market spend and conquer the competition for trail runners. Why did Hoka’s choose to go maximalist in a minimalist market? And what makes them so appealing to Gen Z? Toss out those dirty Air Force 1’s and slap on the most contrarian shoe brand out there. Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

It seems like anyone and their mom can be an online voice of authority these days. How can you sus out the jobless grifters from the expert voices? And what makes content trustworthy or not? Join me as I go solo to break down the key tenants to creating trustworthy content and reveal how expertise, consistency, and credibility can make a major difference in how your content is perceived. Don’t just put content out there—make it resonate with a larger audience who will look to you as a source of truth and authority time and time again. Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth. Less repetition, more growth. Visit https://www.wix.com/studio for more information. Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

It’s no secret that COVID turned us all into remote work hermits. But now that the pandemmy’s over, people are starved for more human contact again. And what better way to do it than with in-person events? Maximize the impact of your events and build meaningful connections with your audience with these incredible tips from the king of events himself, Julius Solaris. The tech event guru breaks down the resurgence of in-person events and chats with me about the value of event content and community building. From trade shows to community meetups, Julius shares his insights on how to make the most out of your event and create a memorable experience for attendees. Discover why smaller, intimate events are a great way to build closer connections with your audience and how to turn event attendees into true raving fans of your brand. Plus, Julius also reveals how to select the right event and maximize booth traffic. Learn how to follow up with leads effectively and avoid cheesy sales emails. 00:01:35 - Resurgence of Events in Marketing 00:07:46 - Trade Show Marketers Embrace Community-Building 00:13:10 - Creating Successful Events: Tips and Strategies 00:18:56 - Filter for Planning Successful Events 00:22:27 - Best Practices for Hosting Engaging Events 00:25:42 - Innovating Content for Engaging Events 00:28:48 - Choose Wisely: Marketing Battles Ahead 00:29:54 - Maximize Event Traffic for Success 00:35:19 - Measuring Impact of Events for Brands 00:38:39 - How to Maximize Event Spending 00:43:31 - Live Events Trump Pre-recorded Videos Follow Julius: Website: https://juliussolaris.com LinkedIn: https://www.linkedin.com/in/juliussolaris Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

🤔 To open with an emoji or not to open with an emoji… that is the question. Jay Schwedelson’s back in the studio with me to divulge email’s biggest secrets, starting with the ABSOLUTE best hacks that will make your subject line pop. What are the top attention-grabbing tips for improving your open rates? And why is the first half of your subject line so important? You won’t want to miss these super simple tips that are guaranteed to boost your open rates and make your subject line sing. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Maximize your brand partnerships and create a holistic marketing strategy. Milou Pietersz, founder and owner of Simply Multimedia, joins me to discuss the intersection between organic social media and PR. Discover the key tactics for landing paid brand partnerships, building media lists, and using social proof to pitch to brands. How can you create a kickass social media strategy? And what are the best pitch angles for PR outlets? Milou breaks down the ultimate dos and don'ts of social media success— tune in to gain valuable tips and insights for your own marketing efforts. 00:01:34 - Maximizing Social Media and PR 00:02:48 - Combining Tactics for Success 00:07:17 - Creator's Guide to PR Outlets 00:09:09 - Scaling Social Presence: Strategy Tips 00:11:15 - Focus on Revenue Growth Strategies 00:14:02 - Social Media Do's and Don'ts 00:20:24 - Aligning Brand with Trend Tracking 00:21:39 - Building Strong Brand Partnerships for Success 00:25:03 - Crafting a Successful Social Media Strategy 00:26:33 - Data as Compass, Not a Map Follow Milou: LinkedIn: https://www.linkedin.com/in/miloupietersz/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Unlock the power of creators for your B2B brand. Derrick Hicks, Director of Marketing for ConvertKit, chats with me about the role of creators in marketing and the opportunities they present for B2B. How can you capitalize on the growing creator economy to fuel your personal brand? Derrick explores the different ways to add creators to your marketing mix and reveals the best kinds of collaborations and emerging strategies to make the most of your creator-driven efforts. Tune in as he shares his journey into marketing and divulges how he fell in love with data-driven strategies, giving valuable advice on how companies can start building their brand through better metrics and much, much more. 00:03:17 - Utilizing Creators in Marketing Strategies 00:09:34 - Testing Partnerships with Content Creators 00:18:19 - Building Personal Brands Within Companies 00:27:23 - Overcoming Consistency Challenges in Starting 00:31:13 - Take Ownership of Data for Revenue Growth 00:38:18 - Find Darek on LinkedIn! Stay Connected Learn More About ConvertKit: Website: https://convertkit.com Follow Derrick: LinkedIn: https://www.linkedin.com/in/derrickhicks/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Like a good neighbor… Do you hear that in your head? That’s your brain, busy filling in the gap with those four famous words, “State Farm is there.” But State Farm’s more than just a catchy jingle— since 2011 America’s favorite insurance agent has been sweeping prospective insurance buyers off their feet everywhere. Who is Jake from State Farm, really? And why is he suddenly showing up everywhere from Caitlin Clark’s draft pick to sitting stadium side with Travis Kelce’s mom? Aidan unravels how the Jake from State Farm marketing campaign changed insurance commercials everywhere through its unique sense of humor and sarcasm. How are their current marketing efforts blurring the lines between reality and fiction to create a campaign unlike anything before? Sometimes the truth is stranger than fiction… Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

To: [email protected] From: “The Person in the Stall Next to You” Subject: ONLY Read This During Your Bathroom Break 🚽 Make people open your emails. Email marketing master, Jay Schwedelson and I break down how to increase your open rates and grab your customer’s attention from the “From” line down to the “Subject” line. With tips this hot, we guarantee that if you put them into action now, you’ll have people opening your emails before you even finish reaching for that toilet paper. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Unless you’re a natural-born cult leader, creating a dedicated cult following might not come easy. But that certainly doesn’t mean you still can’t create a killer following. So why not learn how to create a rabid fan base the right way? Jon Davids, author of “Marketing Superpowers” talks with me about the power of organic growth and community building. How can you build a strong brand and gain organic attention without using paid strategies? Jon shares how you can best leverage podcasting and community-driven strategies to create a loyal, cultlike following using his special influencer formula. Learn how to create your own faith, unify people under one belief, and provide actionable steps for your audience to always want more. Plus, how can you weaponize polarization in your brand’s direction? Stay tuned to find out Jon’s best tips for leveraging your brand’s worst fans. 00:02:04 - Unleashing Your Marketing Superpowers for Success 00:05:23 - The Power of Polarization in Branding 00:09:06 - Start Building Your Business Early 00:16:03 - Rapid Rise: Brands and Influencers 00:17:51 - Growing a Podcast Audience Consistently 00:24:14 - Early Podcasting Yields Huge Networking Benefits 00:29:36 - Building Community Through Organic Engagement 00:30:55 - Crafting a Unique Unifying Belief 00:32:03 - Harnessing the Power of Organic Marketing Follow Jon: Website: https://marketingsuperpowersbook.com/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

When YouTube didn’t work—did you pack up your bags and move on to Twitter? And when Twitter didn’t pan out, did you pack up your bags and head to LinkedIn? Well then… maybe at some point it’s time to stop asking what the channel did wrong and start looking at where you went wrong. Daniel’s breaking down the top 6 things marketers get wrong when it comes to pointing the finger at different channels. What are the top things you should be looking at before packing up your bags and calling it quits? And how can you make sure you make your new relationship with any channel work? Make sure that the next time you break up with a channel that it’s definitely not you—it’s them. Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

If he’s wearing boat shoes to a yacht party… à la poubelle. If he’s making marketing videos without a sense of humor… à la poubelle. Who is Gstaad Guy and how did he make the phrase “à la poubelle” Instagram-famous? Aidan unravels the tale behind Gstaad Guy and explains how roasting one rich friend turned this prototypical Gen Z influencer into an overnight success story. How did Gstaad Guy’s rich alter ego persona and sense of humor translate into partnership deals with Italy’s finest? Tune in now to learn how this former six-figure Apple employee left his job behind to become one of Instagram’s most influential luxury-brand marketers for brands like Loro Piana and Audemars Piguet, turning over organic profit like nothing before. Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth. Less repetition, more growth. Visit https://www.wix.com/studio for more information. Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Why isn’t there a webinar about how to market a better webinar? Seems like a missed opportunity, no? Jay Schwedelson and I are back—and we’ve got you covered when it comes to demystifying the long-held secrets of successful webinars. We’re breaking down the biggest mysteries about how to increase your webinar attendance rates so that you can absolutely CRUSH your webinar goals. We’re unlocking the biggest secrets behind boosting webinar attendance. Discover why FOMO is your best weapon and how to capitalize on great copywriting to drive higher engagement rates. Plus, how can add-to-calendar event functionality and two-day sends impact your show-up rates? 00:01:40 - Increase Webinar Attendance with FOMO 00:07:28 - Creating a Consistent Webinar Series for Engagement 00:00:56 - How to Revamp Your Webinar Promotions for Success 00:02:01 - Leveraging Guests for Distribution Success 00:07:22 - Targeting with Titles in Email Marketing 00:10:32 - More Tips for Successful Marketing Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do THIS, Not THAT Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Good vs Bad Marketing. Dave Kaufman, Head of Marketing for Meta - AR/MR joins us to talk about what makes great marketing. What are the BIGGEST mistakes he’s seen marketers make over the course of his career? And how can you separate the good marketers from the great marketers? Dave explains why great content always boils down to one thing: being entertaining and reveals exactly how to stand out from the competition by making clear goals, understanding the market, and building a healthy marketing strategy. Plus, how will AR/VR like Meta change marketing? Before we spill all that future tea, let’s just say you heard it here from Meta’s Head of Marketing here first!