286 - Underrated Content Marketing Asset with Eric Jorgenson, CEO of Scribe Media and Bestselling Author
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Show Notes
Buckle up, marketing besties. It’s time to hit the books.
Today’s guest, Eric Jorgenson, has sold over 1 million copies of his own book in addition to helping others publish their own. How do you get started? How long does it take? What even is a query letter? Eric tells us what he went through, what he’s seen, and how curation is actually creation.
Storytelling is the real backbone of marketing and we discuss why it’s so important for books, brands, and more to follow the hero’s journey. (Hint: Harry Potter isn’t as original as you thought.)
Plus, Eric shares why self-publishing is so important in terms of conversion and ownership—and how Scribe Media is pioneering that space.
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LinkedIn: https://www.linkedin.com/in/erjorgenson/
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com