296 - How to Stay Culturally Relevant with Tara Loftis, Global President of Cetaphil
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Show Notes
Have you washed your face with a skincare product in the past 10-15 years? There’s a good chance you used Cetaphil.
In this episode, I sat down with Cetaphil’s Global President, Tara Loftis, to talk about all things legacy brand and relevancy. If you go down to your local store, there’s a really high chance you’ll see legacy brands like Cetaphil on the shelves—and it’s been that way for YEARS. What makes a great legacy brand? How do you stay relevant in a changing environment?
And, we talk campaigns. Tara considers herself a product loyalist, but has since opened up to using celebrity campaigns. What should your campaign look like if your product is the star?
If you’re a brand loyalist, a skincare girlie, or even just love hearing about how marketing is changing, this is the episode for YOU.
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Follow Tara:
LinkedIn: https://www.linkedin.com/in/tara-loftis-3635652/
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