The Marketing Millennials

What does a former Twitter insider believe about the future of capturing the short-form attention span? Sorry. What was that first sentence? I was writing this on my mobile. When it comes to short-form content, you’re competing with everyone on their phone all the time—and platforms who capture your attention the fastest possess all the power. Today we’re learning from Ted Harrison, former Head of Production at one of the biggest short-form platforms out there, Twitter. Ted shares why, no matter how hard you might try, you simply can’t resist the urge to click on clickbait (spoiler alert: it always works), how to think outside the box on the rules of content creation (which he does every day at his new venture, Neue Motion), and what a multi-channel approach can teach us about finding inspiration where you least expect it. Want to captivate your audience’s attention in 5 seconds or less? This is the episode for you. 00:00:40 - Transition from Film to Marketing Success 00:02:39 - Encouraging Innovation at Twitter's Content Strategy 00:05:51 - Biggest Lessons From Working at Twitter 00:14:52 - Capturing Attention in Social Media Video Content 00:25:03 - E-commerce's Growth in Multiple Channels 00:30:26 - Creating Engaging Twitter and Short-Form Content with Depth 00:33:19 - Understanding the Rules of Marketing 00:38:08 - Listen to Content Creators for Marketing Success Follow Ted: LinkedIn: https://www.linkedin.com/in/tedaharrison/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Discover the secrets behind the success of Selena Gomez’s Rare Beauty, as Ari Murray talks with Katie Welch, the CMO of Rare Beauty in this live recording from Marketingland. Learn how Rare Beauty leveraged social media, particularly TikTok, to fuel the popularity of their products and engage with their superfan community. How has Rare Beauty managed to overcome the challenges of balancing distribution at a massive scale while still maintaining a direct relationship with customers? Katie also explores the advantages of in-house marketing and reveals how Rare Beauty’s mission to tear down perfection in the beauty industry has led to their rampant success. Learn about Rare Beauty's commitment to destigmatizing mental health through their Rare Impact Fund, which donates a percentage of sales to support mental health initiatives. If you’re looking to glean insights into the career path of a beauty marketer and gain valuable advice on how to break into the industry, this one’s a must-listen. Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information. 00:00:40 - Entering Beauty Marketing 00:02:48 - Navigating the Career Path in Marketing 00:03:33 - Rare Beauty's In-House Marketing Strategy 00:06:36 - Destigmatizing Mental Health Through Beauty 00:12:25 - Rare Beauty Blush Goes Viral 00:14:22 - Understand Your Brand's Unique Selling Proposition 00:17:36 - Key to Successful Marketing: Point of Difference 00:20:34 - Balancing Brand Growth and Customer Ownership Follow Katie: LinkedIn: https://www.linkedin.com/in/welchkatie/ Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Pedro Pascal might be America’s favorite Daddy, but that didn’t stop Ryan Reynolds from becoming the world’s biggest marketing Zaddy with his wit, charm, and killer entrepreneurial instincts that managed to dominate pop culture over the last ten years. How did this once B-list comedian manage to rise to the top of the pop culture game? Aidan breaks down Ryan’s scrappy climb to the top, starting with his ingenious grassroots campaign to fund the release of a little-known film called, “Deadpool” which brought his name to the top of the list of Hollywood’s A-Game. But Reynolds didn’t stop there. From Aviation Gin, Mint Mobile, and Wrexham AFC, what made him so successful at brand marketing where other celebrity influencers have failed? Aidan explains how Ryan’s honesty, wit, and personal appeal captured the adoration of audiences everywhere and why he deserves to go down in history as one of the greatest marketers of all time. Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/TMM Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

This week, Daniel’s chatting with Jordan Narducci, Head of E-Commerce and Digital Marketing for Momentous about the metrics that can take your marketing game to the next level. Jordan shares his insights on attribution models, retention strategies, and the power of data-driven decision-making. Discover how Momentous, a nutritional brand intent on democratizing high-performance supplements, has leveraged traditional funnel marketing to tap into its target audience and drive growth. What metrics would Jordan ride or die by? And why does he believe that testing is the number one thing you can do to ensure the longevity of your brand? Stay tuned as he and Daniel chat about the importance of post-purchase surveys, email segmentation, and much, much more. Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information. 00:00:46 - How I Fell into E-commerce Marketing 00:04:19 - Spreadsheets and Data Tracking 00:10:00 - Blending Amazon and Podcast Business 00:11:08 - Understanding MER: Revenue vs. Spend 00:21:57 - Prioritize Marketing with GA4 00:24:09 - Transitioning from Partner Growth to Traditional Funnel Marketing 00:30:31 - Analyzing Retention Rates for Long-Term Success 00:35:48 - Test Everything: Data-Driven Marketing Strategies 00:39:14 - Connect with Jordan Narducci on LinkedIn Follow Jordan: LinkedIn: https://www.linkedin.com/in/jordan-narducci/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Your brand means nothing if it can’t stand out from the competition. So quit trying to blend in and start telling your audience a great story. Daniel sits down with Jake Karls, co-founder of Mid-Day Squares, to discuss the power of storytelling in marketing. Discover how Mid-Day Squares built its brand with storytelling at the forefront, allowing it to thrive in the otherwise over-saturated health food marketplace. Jake divulges how Mid-Day Squares started with a homemade recipe, a dream, and a plan and skyrocketed into an overnight social media sensation. What makes their content creation process so unique? He reveals how through authenticity, customer relationship-building, and Grade-A content, Mid-Day Squares managed to conquer brick-and-mortar stores and DTC. Tune in to gain insights on how to add value to your audience and make a lasting impact with your brand. 00:00:02 - The Constant Power of Storytelling 00:00:58 - Revolutionizing Chocolate Bars with Clean Ingredients 00:06:25 - Crafting Authentic Brand Stories for Trust 00:13:58 - Differentiating Midday Squares Through Storytelling 00:20:16 - Authentic Storytelling: The Key to Business Success 00:28:43 - Discover Midday Squares' Marketing Strategy Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information. Learn More About Mid-Day Squares: Website: https://www.middaysquares.com Follow Jake: LinkedIn: https://www.linkedin.com/in/jake-karls-653106ba/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Forms. They may not be the first thing you think of when it comes to marketing, but did you know they’re secretly one of the most powerful tools in your marketing arsenal? Patricia Rollins, Head of Marketing at Typeform, chats with Daniel about how Typeform managed to modernize the survey form by harnessing the power of a customer-centric approach. Can more conversational forms improve customer engagement rates? Patricia shares her top insights on the importance of understanding your audience, optimizing the form experience, and leveraging data for more successful marketing campaigns. Discover the true impact of clear communication and learn how inclusivity can expand your customer reach beyond its typical limits. Tune in now! Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ 00:00:03 - Patricia Shares Marketing Insights Podcast 00:00:17 - From Pizza to Marketing Success 00:02:33 - Navigating Audience Understanding in Cookieless Future 00:05:29 - Optimizing Forms for Targeted Content 00:11:31 - Embedding Forms for Successful Lead Generation 00:13:46 - Segment Customers for Revenue Growth 00:23:20 - Innovative Marketing Strategies Using Data 00:25:29 - Optimizing Form Experience for Websites 00:30:05 - Marketing Hill: The Power of Inclusivity 00:31:28 - Typeform Users, Let Me Know Follow Patricia: LinkedIn: https://www.linkedin.com/in/rollinspatricia/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Creative is great, but… If it doesn’t drive performance, what are you doing? Take it from Therabody CMO, John Solomon, the mastermind pioneering Theragun from a one-product wonder into a multi-pronged company intent on expanding its product offerings, when he says, all creative must push performance. He dives into the complexities of driving business as a company with a high ticket, infrequently purchased item, and explains how expanding into new verticals is key to sustained growth. He and Daniel also discuss all the dirty deets about the value of great packaging design, the trap of over-targeting your audience, how to integrate brand awareness, and the best tactics for driving bottom-of-the-funnel campaigns. And later, John shares the unique challenges of creating products for different consumer types and reveals his unique perspective on the role of creative in selling product. Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information. 00:00:22 - From Political Science to Marketing Chief 00:03:26 - Marketing's Role in Driving Business Goals 00:09:21 - Incorporating Customer Voice in Marketing 00:15:32 - Budget Split: Awareness vs. Consideration vs. Funnel 00:22:05 - Products Built for Consumers 00:27:37 - Importance of Internal Marketing Strategies 00:28:37 - Marketing Products to New Audiences 00:32:17 - Valentine's Day Campaign Planning Timeline 00:39:00 - Always Think About Marketing Performance Check Out Therabody: Website: https://www.therabody.com Follow John: LinkedIn: https://www.linkedin.com/in/johnsolo/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you looking for strategies to improve your brand's storytelling and marketing efforts? Eric Dyck, President of the DTC Newsletter, shares his insights on the importance of storytelling and how it can be integrated into every aspect of your brand, dissecting the evolving landscape of social media platforms and the opportunities they present for marketers. Eric also shares his journey into marketing and his perspective as a millennial in the industry. He and Daniel unpack strategies employed by challenger brands and agencies to create long-term value and drive profitability. What are some of the best brand strategies they’ve seen in 2024? If you're interested in learning about effective storytelling, the role of social media platforms, and the future of marketing, this episode is a must-listen. Tune in now to gain valuable insights from these industry experts. 00:00:02 - Marketing Millennials Podcast: Eric's Journey 00:04:32 - Brands Seek Alternatives in Saturated Market 00:09:49 - Efficiency in Funnels Key for 2024 00:20:20 - Aggressive Amazon Ads: Winning Strategies Revealed 00:27:56 - Kanye West's Scrappy Marketing Strategy 00:34:52 - Profit-Driven Marketing Trends on Google 00:36:25 - Constantly Storytelling: Building Your Brand Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information. Follow Eric: LinkedIn: https://www.linkedin.com/in/ericdyck/ Website: https://www.directtoconsumer.co Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Influencer marketing is all about one thing: relationships. If you don’t start treating your creators more like long-term partnerships and friends, then you’re doing a disservice to both them and your business. So how can you ensure you’re on the path to building the most successful influencer relationships possible? Dikla Bengio, Partnerships Team Leader at Artlist, shares her insights and tips for working with influencers. Discover why long-term partnerships are key, why niche creators are the ideal target for marketers, and how to give influencers creative freedom to engage their audience authentically. Plus, learn about the top trends in influencer marketing for 2024 and why localization and integrating creators into your product are crucial strategies. Tune in to gain valuable knowledge and take your influencer marketing to the next level! Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information. 00:00:04 - Insights on Influencer Marketing from Israel 00:02:16 - Top Trends in Influencer Marketing 00:06:58 - Maximizing Success with Nano Influencers 00:10:36 - Building Strong Partnerships with Creators 00:17:26 - Choosing the Perfect Influencer Checklist 00:18:50 - The Importance of Emotional Connection in Influencer Marketing 00:33:44 - The Key to Successful Influencer Partnerships Learn More About Artlist: Website: https://artlist.io Follow Dikla: LinkedIn: https://www.linkedin.com/in/dikla-bengio-047813109/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How did Promix rise to the top of the supplement food chain to become one of the buzziest, most popular health brands around? Founder Albert Matheny stops by to chat with Daniel about how the brand managed to stand out in an oversaturated health food market, revealing his personal journey into the supplement world and divulging his best insights into how to build a successful brand. Learn how Promix disrupted the supplement industry through the power of simplicity, storytelling, and design, and what challenges they faced when it came to scaling and diversifying marketing channels. How did they manage to successfully capitalize on the grass-fed protein and clean eating trend? And how did their early adoption of Amazon cement their place in an ever-evolving landscape? Don't miss out on Albert's thoughts on the blend of quantitative and qualitative aspects in marketing and the impact of social media on growth. 00:00:02 - The Story Behind Promix Protein 00:02:25 - Scaling a Grass-Fed Protein Company 00:09:08 - Exploring Growth Levers in Marketing 00:18:18 - Lessons Learned: Marketing Strategies Evolved 00:23:31 - The Power of Simple Packaging 00:27:40 - Sustainable Growth: Diversify and Strategize 00:35:03 - The Secrets Athletes Know Now Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information. Learn More About Promix: Website: https://promixnutrition.com Follow Albert: LinkedIn: https://www.linkedin.com/company/promix-nutrition/jobs/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

You can’t think of eyewear now without the brand Warby Parker coming to mind. But it wasn’t always that way. Before Warby Parker reigned supreme, Luxottica owned a monopoly over the eyewear industry. So how did Warby Parker manage to defy the odds and capture the loyalty of a nation? Aidan’s revealing Warby Parker’s masterclass playbook in undercutting the competition, aligning internal values with public perception, and creating a frictionless funnel that enforces brand loyalty. Tune in to find out how Warby Parker went total beast mode to disrupt an entire industry. Dare we say… you might even look at eyewear marketing through a new lens? Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises. After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth. Less repetition, more growth. Visit https://www.wix.com/studio for more information Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn how to set up a strong go-to-market foundation, avoid vanity metrics, and find excellent product-market fit. Plus, David discusses the importance of expertise in content creation, the role of product marketing, and the value of investing in demand generation. Don't miss out on this valuable conversation with a marketing expert who's been there and done it all. Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit here. 00:04:05 - Reinventing the Wheel: From Engineering to Content Strategy 00:12:22 - The Art of Building a Go-to-Market Strategy 00:13:01 - Finding Product Market Fit and Go-to-Market Strategy 00:15:46 - The Challenges of Implementing a Product 00:18:33 - Scaling Your Product: Foundation First 00:24:32 - The Power of Content Marketing 00:29:57 - Expertise Drives the Best Content 00:33:57 - Paid Advertising: Testing Messaging Strategies 00:38:21 - Invest in Demand Generation for Marketing Success 00:40:34 - Apollo IO: Making World-Class Go-to-Market Accessible Follow David: LinkedIn: https://www.linkedin.com/in/davidmalpass/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Consistency is 80% of the battle when it comes to making it to the top of LinkedIn. So aside from showing up day in and day out, how else can you build authority and become a top voice on the platform? Daniel and Mark Jung, founder of Authority, discuss the strategies and tactics to grow your following and establish yourself as an authentic creator on LinkedIn. From optimizing your profile to creating engaging content, they share valuable insights on how to stand out and connect with your target audience. Plus, learn why being polarizing and authentic is key to building a strong personal brand on LinkedIn. If you’re looking for how to cut through the LinkedIn noise and rise to the top, you won’t wanna miss this ep! Artlist is an all-in-one platform for video creators, providing you with the highest quality digital assets made by leading artists worldwide. We offer royalty-free music for videos, sound effects, stock footage, video templates, plugins, as well as video editing software. For more information, visit artlist.io 00:00:03 - Building Authority on LinkedIn with Mark Young 00:02:24 - The Power of LinkedIn for B2B Companies 00:12:39 - How to Succeed on LinkedIn 00:15:16 - Be Bold on LinkedIn: Embrace Polarizing Content 00:17:11 - Authentic Writing Tips for LinkedIn 00:21:42 - Optimizing Your LinkedIn Profile Picture 00:28:37 - The Power of a Good Hook in Content Marketing 00:36:49 - Mastering Engagement on LinkedIn: Key Strategies 00:42:32 - The Power of Images in Marketing 00:45:11 - How to Grow Your LinkedIn Network 00:45:46 - The Power of LinkedIn for Career Transformation Follow Mark: LinkedIn: https://www.linkedin.com/in/markpjung/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

It may not be Versace, Balenciaga, or Gucci, but that doesn’t mean it’s still not one of the world’s most coveted brands around. Who is it? Canada Goose. And it’s the choice apparel of dog sledders, Arctic Circle explorers, and heli-skiers alike. In this solo pod, Aidan reveals the marketing genius behind the Canadian outwear brand that rebranded itself into a high-class, luxury apparel brand and convinced the world its jacket was worth that extra $1700. Find how -27° try-on rooms, outdoor movie premieres in the dead of winter, and a lifetime guarantee skyrocketed this company into a lifetime of high-class luxury. Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

People’s perspective on what great customer service looks like is shifting. So how can you keep up? In this week’s marketing hill mash, we’ve amassed some of the industry’s best and brightest minds who are giving their takes on the one rule they’d live or die by when it comes to marketing. And this time around, they’ve got some juicy things to say about customer retention. Tune in to find out why curiosity clicks just don’t cut it anymore, why LTV to CAC is a useless metric, and why demand gen is just a fancy term for brand marketing. Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ Follow Alexa: LinkedIn: https://www.linkedin.com/in/alexakilroy/ Follow Corey: LinkedIn: https://www.linkedin.com/in/corey-haines/ Follow Beverly: LinkedIn: https://www.linkedin.com/in/bevpamenskymurray/ Follow Shannon: LinkedIn: https://www.linkedin.com/in/shannonoboylesmartrr Follow Gabriella: LinkedIn: https://www.linkedin.com/in/gabriella-yitzhaek Follow Eli: LinkedIn: https://www.linkedin.com/in/elirubel/ Twitter: https://twitter.com/eli_rubel Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you making these deadly sins in your marketing strategy? In this episode of the Marketing Millennials, Daniel sits down with Sam Dunning to discuss some of the biggest mistakes marketers make and how to avoid them. From hiding pricing to designing for ego, Sam shares his insights on what not to do in your marketing efforts. Tune in to learn why transparency and social proof are crucial, how to optimize your website for speed, and why research is the key to success in marketing. Plus, discover Sam's tips for creating a frictionless customer experience and driving more inbound leads. Don't miss out on this valuable conversation with one of marketing's coolest operators. 00:00:07 - Avoid the Ego in Website Design 00:01:25 - From Retail to Marketing Guru: Deadly Sins of Website SEO 00:02:48 - Avoid the Deadly Sin of Website Design 00:05:06 - Building a Rock Solid Website 00:07:23 - Tailor Your Homepage for Success 00:10:29 - Fix Your Slow Website Speed 00:13:18 - The Importance of Transparent Pricing 00:16:54 - The Deadly Sins of Pricing 00:19:11 - Why You Should Offer Free Demos 00:22:23 - Don't Neglect Organic Search Traffic 00:28:04 - The Power of Social Proof 00:30:21 - Drive Sales Leads with Clear Call to Actions 00:32:58 - Marketing's Coolest Operators Share Insights Follow Sam: LinkedIn: https://www.linkedin.com/in/samdunning/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Dollar Shave Club, the disruptor of the grooming industry, didn't just take on the giants; it redefined the game. In 2012, armed with a modest budget of $4,500, the company launched a viral YouTube video that crashed their website to an overwhelming response. How? By brilliantly touching on customer pain points and shifting from selling a product to selling a lifestyle brand. In this solo pod, co-host Aidan Brannigan reveals how Dollar Shave Club captured its market with the power of humor and a foolproof marketing strategy backed by behavioral science. Tune in to find out what turned Dollar Shave Club from a marketing underdog to an industry titan. Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Looking for some quick and dirty marketing hacks to boost your marketing A-game? Daniel’s diving back into the archives to find some of the best, most game-changing tricks from an all-star roster of marketing experts who give their hottest, juiciest takes on the one marketing stance they would die on. From getting creative with your SEO plan to getting down in the weeds with customer research, in this marketing hill mashup, we’ve got some of the best tips and tricks around to elevate your marketing strategy. Don’t miss out on these vital marketing hacks! Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ Follow Connor: Twitter: https://www.twitter.com/c_gro Follow Cody: LinkedIn: https://www.linkedin.com/in/cody-plofker-47a29b120/ Follow Aaron: LinkedIn: https://www.linkedin.com/in/aaronorendorff/ Follow Katie: LinkedIn: https://www.linkedin.com/in/katiemomo/ Follow Ojiaku: LinkedIn: https://www.linkedin.com/in/rejoiceojiaku/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How can you build a strong personal brand that resonates with your audience? Amelia Sordell, founder of Klowt, joins Daniel to discuss the importance of empathy and authenticity in personal branding. She reveals the true power of storytelling and human connection in B2B marketing and breaks down the steps you can take to start building your personal brand today. Plus, Amelia also shares her best tactics for crafting a killer content strategy and shares why having followers isn’t the same thing as building a community. To learn the true secret to creating a personal brand that stands out and drives meaningful engagement, don’t miss out on this one! Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ 00:00:02 - Personal Branding Tips from Amelia Sordell 00:01:54 - The Power of Personal Branding for Executives 00:09:22 - The Importance of Building a Personal Brand 00:15:37 - The Importance of Setting Content Goals 00:22:02 - Building a Personal Brand Strategy 00:30:47 - Building a Loyal Audience with Depth 00:35:33 - Building a Community vs. Gaining Followers 00:38:34 - The Power of Depth in Content Creation 00:39:47 - The Importance of Human-Centric Marketing Follow Amelia: LinkedIn: https://www.linkedin.com/in/ameliasordell/?originalSubdomain=uk Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What separates the Mad Men from the boys? Sit down and listen up, and let our good friend Aidan Brannigan tell you a marketing tale in this storytellers series which dives headfirst into some of marketing’s biggest hustlers, game-changers, and money-makers. From sim racing to the streets—you’ve seen the flashy movie trailers, but what’s the real deal behind the GT Academy, Nissan, and Sony’s genius marketing move that brought the story of Gran Turismo to the big screen? Aidan breaks down this insane marketing ploy and discusses how you can use a similar "sawdust approach" to content marketing to ensure your distribution efforts maximize your content's reach. Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

If it ain’t broke, don’t fix it. But when it does break, test it. At least that’s the advice according to these next 6 marketing rock stars. In this mashup compilation from the episode vault, Daniel’s taking you back in time to hear the answer to the one question he asks all of his guests, “What’s the one marketing hill you would die on?” Tune in to find out why testing things is the holy grail of marketing, why assuming things is a marketer’s kryptonite, and why, if your sales team isn’t hitting their goals, you need to reevaluate your marketing strategy. Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ Follow Chenelle: LinkedIn: https://www.linkedin.com/in/chenellco/ Follow Tara: LinkedIn: https://www.linkedin.com/in/taraarobertson/ Follow Connor: LinkedIn: https://www.linkedin.com/in/connor-fyfe-films/ Follow Tyler: LinkedIn: https://www.linkedin.com/in/tyler-fyfe/ Jason Bradwell: LinkedIn: https://www.linkedin.com/in/jasonbradwell/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

It’s time for another solo pod, so you know what that means—Daniel’s breaking down some of the key strategies you can use to drive your marketing success to the next level. And this time around, he’s breaking down the best methods to boost your conversion rates. Daniel explains why understanding your audience, creating compelling content, optimizing the user experience, and implementing effective lead conversion tactics are the keys to increasing your funnel and driving home more conversions. Tune in now to improve your B2B marketing funnel. 00:00:00 - Driving Success in Marketing: Increase Leads, Improve Conversion 00:01:30 - Efficiently Funneling Leads with Audience Understanding 00:04:40 - Creating Compelling Content: The Key to Success 00:06:15 - Optimizing User Experience for Conversions 00:11:28 - Share Your Feedback on Podcast Episodes Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Struggling to create engaging B2B content that resonates with your audience? Then maybe it’s time to make it more human. Tune in as Daniel chats with James Carbary, founder of Sweet Fish Media, about the power of human connection in content marketing. James shares why he believes that genuine insight is more effective than brand messaging when it comes to B2B, the importance of hiring creators over traditional marketers, and the benefits of building multiple personal brands within your team. Plus, learn the reasons why James thinks audience building is critical to launching any podcast and why co-hosted content is king. 00:00:00 - The Evolution of Marketing Millennials 00:00:51 - From Blog Writing to Media Brand: The Evolution of a Marketing Agency 00:03:22 - Creating Engaging B2B Content with Personality 00:07:15 - Building an Audience Before Podcasting 00:14:29 - Solving the Lack of Podcasting Expertise 00:21:14 - How to Make B2B Content Engaging 00:27:32 - Aligning Incentives for Growing Podcasts 00:29:27 - Innovative Brands Partnering with Creators 00:37:46 - Why Companies Should Hire Creators 00:43:04 - Navigating Today's Media Landscape: Expert Tips Follow James: LinkedIn: https://www.linkedin.com/in/jamescarbary/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Let’s be real—as marketers, we like to overcomplicate things, giving metrics, statistics, and information overload to try and explain what makes up great marketing. But what if the answer is simpler than we think? In this compilation of marketing hills past, Daniel asks five all-star marketers what their one rid-or-die marketing stan is. And it’s clear all roads lead to Rome. Tune in to find out what the #1 key to great marketing really is. Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ Follow Kasim: LinkedIn: https://www.linkedin.com/in/kasimaslam/ Follow Pete: LinkedIn: https://www.linkedin.com/in/peter-housley-a3653012/ Follow Sean: LinkedIn: https://www.linkedin.com/in/seanholladay/ Follow Ross: LinkedIn: https://www.linkedin.com/in/rosssimmonds/ Follow Jack: LinkedIn: https://www.linkedin.com/in/jackraines/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Meet Aaron Orendorff, the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus. In this episode rewind, Daniel and Aaron dissect Aaron's radical shift from pastor to marketer, unraveling the unexpected lessons marketers can learn from religion. Aaron reveals why a marketer’s role isn't about creating desire, but about expertly channeling it instead. Plus, why is organic traffic the true powerhouse elevating every venture? Aaron explains why slow and steady is the key to organic growth, and how to win the social media race. Follow Aaron: LinkedIn: https://www.linkedin.com/in/aaronorendorff/ Twitter: https://twitter.com/AaronOrendorff Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

What are the key qualities of a successful community, and how can businesses effectively build and nurture them? In this episode, Daniel interviews David Spinks, a community-building expert, to explore the world of community management. They discuss the importance of organic growth, the qualities to look for in a community manager, and the competitive advantage a strong community can provide for a brand. How can in-person experiences complement online interactions? David shares his thoughts on the significance of online and offline engagement and explains the different types of communities that are vital to your brand game plan. And later, he and Daniel explore how focusing on joy and genuine connection when building a community is more valuable than any metric measurement. 00:00:04 - Expert David Discusses Community Building 00:00:27 - Building Digital Communities: A Personal Journey 00:03:16 - Defining Community in the Marketing World 00:04:38 - The Key Traits of a Successful Community 00:06:05 - The Process of Building Business Community 00:09:31 - The Power of In-Person Experiences 00:13:21 - Building and Growing a Community 00:17:54 - Qualities to Look for in a Community Manager 00:21:40 - The Power of Building Community 00:29:08 - Building Healthy Communities with Intuition 00:33:05 - Refreshing Views on Building Community Follow David: Website: https://davidspinks.com LinkedIn: https://www.linkedin.com/in/davidspinks/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

As a marketer, how exactly do you get your content out there? After all, content is pretty pointless if no one is there to view it, and TBH, distribution is one of the most frustrating, stress-inducing, hair-pulling parts of marketing there is. Luckily, these next five marketers have some pretty strong takes on what you need to do to get your content out there. Whether it’s being an early adopter of new social media platforms, getting past your fear of self-promotion, or simply starting with the building blocks of making great content, you won’t want to miss out on what these next marketing all-stars have to say about content distribution. Follow Becca: LinkedIn: https://www.linkedin.com/in/rmsherman/ Follow Sheeta: Twitter: https://twitter.com/sheetaverma Follow Cassie: LinkedIn: www.linkedin.com/in/cassiepetrey/ Follow Ross: LinkedIn: https://www.linkedin.com/in/rosssimmonds/overlay/background-image/ Follow Jack: LinkedIn: https://www.linkedin.com/in/jackraines/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

What are the top marketing trends to watch out for in 2024? In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers be the future of marketing? Plus, what lessons does Amazon have to teach the world about customer service? Tune in to learn more about how these trends can impact your marketing strategies and stay ahead of the game. Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability? Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. They discuss the importance of empathy, profitability, and innovation in marketing, and unpack how marketers can understand their audience on a deeper level. Paxton also shares his thoughts on the role of AI in marketing and explains the true potential of mixing data-driven insights with human intuition. How can adapting to a more holistic marketing mindset elevate your marketing game to new heights? Tune in to find out! 00:00:01 - Innovative Marketing Strategies from Paxton Gray 00:00:17 - From Traditional Advertising to Digital Marketing: Daniel's Journey 00:01:43 - The Three Elements of Great Marketing 00:04:23 - Focus on Profitability, Not Revenue 00:08:36 - The Power of Profit-Driven Innovation 00:13:30 - How Marketers Can Connect with Their Audience 00:21:16 - Finding Your Marketing Edge Beyond the 9 to 5 00:23:16 - The Trick to Innovation: Research 00:31:13 - Marketers Need Business Acumen 00:34:31 - Understanding One Channel for Successful Advertising Follow Pax: LinkedIn: https://www.linkedin.com/in/paxtongray/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

As a professional marketer, you already know the importance of search engine optimization. But have you considered making your SEO efforts more inclusive? Rejoice Ojiaku is an SEO whiz who's knee-deep in transforming brands’ websites for universal access. As the Co-Founder and Content Partnership Lead at B-DigitalUK, she’s also a renowned advocate for inclusion and diversity and one of the world’s most sought-after speakers on inclusive SEO practices. Join Daniel and Rejoice as they talk about the instant SEO hacks you can implement today, the smart approach of crafting designs for all body types, and why SEO should be your ultimate long-term game plan. Follow Rejoice: LinkedIn: https://www.linkedin.com/in/rejoiceojiaku/?originalSubdomain=uk Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Marketers live and die by their customers. And if you don’t take the time to understand who you’re speaking to, you’re never going to succeed. In this week’s mash, we’ve compiled some of the hottest takes from five all-star marketing experts who have a lot to say about how you should be capturing your audience’s attention. From talking to your customers to building user personas, find out the real reason why cold calling isn’t dead. Plus what’s the deal with direct-response marketing? Is it actually likable or should we finally put the kibosh on this outdated form of selling? Tune in to hear some super controversial takes! Follow Leslie: LinkedIn: https://www.linkedin.com/in/leslievenetz/ Follow Adrienne: LinkedIn: https://www.linkedin.com/in/adrienne-barnes-2001/ Follow Kaylee: LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/ Follow Cardinal: Twitter: https://www.twitter.com/CardinalMason Follow Adam: Twitter: https://www.twitter.com/AdamRy_n Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Ever wondered how a total science geek tackles marketing? Well, meet Peter Mahoney, the brains behind "The Next CMO," who dropped by the studio to chat with Daniel about his super analytical take on marketing tactics in this blast from the Marketing Millennials’ past. Peter’s secret sauce? It’s all about the scientific method. Get set to dive into the nitty-gritty of constant testing because Peter’s ready to ride or die by the numbers. He explains why setting solid goals with clear metrics, targets, and milestones is the North Star combination sure to guide any marketer to success. Plus, how can chatting with your finance team elevate your game to the next level? Tune in to learn why that finance pow-wow might just be your ticket to marketing greatness! 0:00 Intro/Background 3:51 Testing Your Hypothesis 6:05 Setting Up a Plan 13:43 Understanding Data 19:15 Selling a Marketing Plan 24:10 Justifying Brand Campaigns 31:42 A Hill to Die On 36:11 Where to Find Us Find Peter: LinkedIn: https://www.linkedin.com/in/pemahoney/ Podcast: The Next CMO Book: The Next CMO Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Buyer personas are one of the buzziest keywords in marketing, but do you know how to truly master them? Enter Adrienne Barnes, the brain behind Best Buyer Persona, who’s here to unpack the careful art of crafting a kickass buyer persona. In this episode from the archives, Adrienne's got the lowdown on why so many companies miss the mark with their buyer personas. And she’s here to help you uncover the secret sauce for truly understanding your customers. She breaks down why those heart-to-heart chats with your users and stakeholders are pure gold for your brand’s success and unravels the value of proprietary data. 0:00 Intro/Background 3:50 User Research 8:00 Challenges to Research 10:00 Is User Research Useless? 15:01 A Hill to Die On 17:00 Words of Advice 24:00 Freelancing 28:39 Who Inspires You? Follow Adrienne: LinkedIn: https://www.linkedin.com/in/adrienne-barnes-2001 Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

In this throwback episode, step into the world of marketing mastery as Daniel chats it up with Kyle Lacy, the brains behind Jellyfish's marketing machine. Get ready to delve into the nitty-gritty of prepping for marketing in the New Year. In this jam-packed episode, Kyle spills the tea on the magic formula for budgeting and planning your way to marketing triumph. Ever heard of the three-budget strategy? We’re talking good, better, best – and trust us, it's a game-changer. Plus, learn the golden ratio of a 70/30 split between pipeline power and brand allure that’s guaranteed to spin your results into something truly remarkable. And don’t miss out because Kyle’s also gazing into his crystal ball and dishing out insights on the future of marketing. From the AI revolution to the impact of remote work and the thrilling return of in-person events, this conversation is your ticket to understanding the thrilling twists awaiting in the marketing universe Follow Kyle: LinkedIn: https://www.linkedin.com/in/kylelacy/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you missing out on the power of pre-suasion in your marketing strategy? In this episode, Caitlin Bourgoin, host of “Why We Buy,” joins Daniel to explore the core tenets of pre-suasion and to unpack how you can prepare buyers to be more open to your offer through priming behaviors. She and Daniel chat about the importance of researching consumer behaviors and Katelyn explains what kind of an impact understanding buying behaviors can have on your content. How can changing the angle of your content completely alter its reception? Plus, learn about the psychology behind priming your audience and why behavioral science gives marketers a compass to distinguish between what’s working and what’s not. 00:01:50 - The Power of Persuasion in Content Marketing 00:03:19 - Priming Your Audience for Buying 00:06:51 - Powerful Psychology Techniques for Persuasion 00:10:37 - The Importance of Expertise in Content Marketing 00:14:26 - The Power of Imagery in Marketing 00:24:05 - The Key to Successful Marketing: Deep Expertise in Your Field 00:34:35 - The Power of Unity in Persuasion 00:38:45 - Understanding the Context of Buyer's Situations Follow Katelyn: LinkedIn: https://www.linkedin.com/in/katebour/?originalSubdomain=ca Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

What marketing trends can you expect to explode in 2024? That’s right—it’s that time of year again when Daniel predicts what trends will go off in the new year. This time around, he’s doubling down on video content being the new source of truth and expecting content standards to skyrocket with the rise of AI. What else does he predict? Tune in as Daniel reveals his biggest marketing forecast yet—you won’t believe what else you should be prepping for! Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Does the best creativity come from constraint? Discover the story behind Allbirds, the sustainable footwear brand that has taken the world by storm, and is on a ground-breaking mission to create the world’s first footwear brand with a zero-carbon footprint by the year 2030. Founder Tim Brown shares his journey from playing professional soccer in New Zealand to creating a shoe that combines design and sustainability. He explains why investing in creativity, building a brand from the inside out, and taking risks to drive success have propelled Allbirds to the massive DTC success it’s become. And later, find out how Allbirds maintains its creative spirit even as the organization grows. Believe us when we say you won’t wanna miss out on these elite insights from a brand that has revolutionized the footwear industry. 00:00:02 - Interview with All Birds Founder 00:00:19 - From Athlete to Footwear Innovator 00:02:13 - The Three Insights Behind Allbirds 00:08:03 - The Complex Simplicity of Allbirds 00:13:20 - The Power of Consistent Branding 00:14:11 - Woolrunner Launches New Environmentally Friendly Shoe 00:16:47 - Maintaining Creativity in Product Launches 00:19:18 - Auburn's New Campaign: Comfort and Style 00:23:47 - The Importance of Culture in Marketing 00:26:31 - Investing in Creative Content for Organizational Values 00:27:52 - Building a Brand Through Risk-Taking 00:35:27 - Building a Successful Brand Culture Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Forget about paid advertising. What does the future of a community-based brand look like? Ty Haney, the founder of Outdoor Voices and TYB, shares her vision for the future of brands and explains why community building and gamifying brand engagement are critical parts of advertising success. What is the power of community in driving growth and why do brands need to take more risks to differentiate themselves from the competition? She and Daniel also dive into the unique challenges of paid advertising and also chat about the importance of building a rockstar growth team. Learn how Outdoor Voices is on a personal mission to maximize happiness by inspiring people to move their bodies more. Plus, Ty shares her best advice for brands looking to simplify their messaging, revealing exactly how Outdoor Voices became such a powerful community-driven experience. 00:00:03 - From Outdoor Voices to TYB: Ty's Entrepreneurial Journey 00:02:16 - How Community Became Our Top Growth Channel 00:03:51 - How Community Became the Best Advertising 00:05:02 - TYB: Gamifying Brand Engagement and Rewards 00:15:59 - Simplifying Brand Mission and Values 00:18:55 - Creating Products for Repeat Purchases 00:24:30 - The Future of Community Ownership 00:26:08 - The Rise of Squad Wealth in E-commerce 00:27:31 - Building a Sustainable Brand vs. VC Backed Model 00:29:41 - The Power of Documenting Content 00:32:29 - Starting Over: From Brand to Growth in Outdoor Voices Learn More About Outdoor Voices: Website: https://www.outdoorvoices.com Follow Ty: LinkedIn: https://www.linkedin.com/in/ty-haney-a4b1561a/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

It’s time to put some humanity back into marketing. Metrics or numbers, don’t make marketing great. People do. In this special compilation episode, we’re diving back into the archives to bring you some of marketing’s juiciest takes. And these next few marketers couldn’t agree more that companies should invest in their people, not numbers. From the importance of investing in human relationships to fighting against the status quo of sales normalcy of making money and telling your legal team to eff off, this episode’s jam-packed with so much marketing gold, you won’t want to miss out on this elite-level marketing advice. Tune in to find out what marketing’s hottest minds have to say about leveling up your career. Follow Vanessa: LinkedIn: https://www.linkedin.com/in/vanessa-bohns-33219710/ Follow Dale: LinkedIn: https://www.linkedin.com/in/copierwarrior/ Follow Anthony: LinkedIn: https://www.linkedin.com/in/akennada/ Follow Mark: LinkedIn: https://www.linkedin.com/in/markpjung/ Find Out More About the Lavender Team: Website: https://www.linkedin.com/company/itslavenderduh/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

How did Preston Rutherford take Chubbies from $0 to a 10-figure IPO? By believing in the power of great brand-building, of course. Preston joins Daniel to discuss the importance of brand building and breaks down why it’s the #1 factor in distinguishing your brand from the rest of the pack. Preston also unpacks how metrics and feedback loops can help measure the success of brand-building efforts and shares insights on how Chubbies consistently creates shareable content. And later, Preston shares the story of how Chubbies started as a nights and weekends project and grew into a household brand, before revealing the one marketing hill he would die on. 00:00:04 - Building a Great Brand with Chubbies Co-founder 00:00:48 - How Four Friends Revolutionized Men's Fashion 00:02:24 - From Direct Response to Building a Brand: The Chubbies Success Story 00:06:54 - The Power of Organic Growth in Marketing 00:08:03 - Connecting Brand Building to Metrics 00:16:54 - The Power of Brand Building 00:23:41 - Chubbies: Challenging the Status Quo 00:26:43 - Creating Consistently Shareable Content for Chubbies 00:33:44 - The Beauty of Brand Building 00:34:40 - The Importance of Great People and Process in Branding 00:36:42 - The Transition from Brand Building to Financial Outcomes Find Out More About Chubbies: Website: https://www.chubbiesshorts.com Follow Preston: LinkedIn: https://www.linkedin.com/in/prestonr/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Ready to pump up your marketing game? Then sit back and unwind as Daniel chats with Eva Thouvenot, VP of Marketing at Bonsai, about how to take advantage of growth loops and levers in your everyday marketing strategy. Eva unravels the concept of growth loops, diving into the ways in which they impact SEO, content, traffic, and revenue streams. Eva shares her thoughts on balancing the speed of a growth loop and the long-term payoff of SEO efforts—how can looking at metrics such as blended CAC and CAC payback help you to evaluate the success of a growth loop? Plus, Eva reveals why optimizing and focusing on growth is so important, and why aligning with teams is crucial to overcoming growth constraints. 00:00:05 - Exploring Growth Loops and Levers 00:00:43 - From Finance to Marketing: Finding the Story in Numbers 00:02:15 - The Power of Compounding Growth Loops 00:04:12 - The Power of an SEO Loop 00:05:35 - Choosing Between Existing and New Growth Loops in Marketing Strategy 00:16:15 - Taking a Holistic Approach to Marketing 00:21:46 - Prioritizing Growth Constraints: A Strategic Approach 00:26:32 - Data-Driven Decision-Making for Success 00:32:23 - Balancing Speed and Long-Term SEO Success 00:37:35 - Aligning Teams for Maximum Growth 00:40:20 - Connect with Daniel and Reforge on LinkedIn Follow Eva: LinkedIn: https://www.linkedin.com/in/evathouvenot/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-mu... Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Follow Eva: LinkedIn: https://www.linkedin.com/in/evathouvenot/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Content is king AND queen. Yes, that’s how important it is and us marketers have a lot of opinions about how to do it right. How much content should you produce? What kind of content? What platforms to use? You’re asking the right questions, so let’s rehash some of the best marketing hot takes from the pod. And in this ep, I compiled five of the best content marketers in the game to find out the one marketing hill they’d be willing to die on. Grab your headphones and learn why it’s time to throw away that content marketing playbook, pump up the volume, and find the content that’s best fit for your unique strengths. Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Follow Thomas: LinkedIn: https://www.linkedin.com/in/tomwshields/ Follow Ben: LinkedIn: https://www.linkedin.com/in/benjshap/ Follow Alex: LinkedIn: https://www.linkedin.com/in/alexalleyne/ Podcast: https://podcasts.apple.com/us/podcast/on-target-sales-leaders/id1605158509 Follow Brooklin: LinkedIn: https://www.linkedin.com/in/brooklin-nash/ Follow Sam: LinkedIn: https://www.linkedin.com/in/samanthahembree/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Join Daniel on this week’s episode as he chats with Oana Leonte, a marketing expert with a passion for brand positioning. Currently the Head of BU Marketing for PUMA, Oana explains why brands need to take a step back from analytics and start adding a bit more magic back into their creative. Discover how Oana got into marketing and her unique approach to creating authentic partnerships with other brands. Plus, why are the best marketers the ones who follow their intuition? And why is having a consumer-first approach so vital? Learn about the importance of storytelling and creativity in marketing, and how to tap into your brand's unique strengths. 00:00:01 - Oana's Journey into Marketing Success 00:03:01 - Mastering Brand Positioning for Success 00:05:45 - The Power of Tapping into Your Brand's Story 00:16:19 - Bringing Magic Back into Marketing 00:20:43 - Brand Positioning at a Heritage Brand 00:23:24 - Puma's Authentic Partnerships and Licensing 00:25:07 - The Power of Authentic Collaborations 00:31:16 - Creativity on a Limited Marketing Budget 00:34:07 - Connect with Me on LinkedIn Follow Oana: LinkedIn: https://www.linkedin.com/in/oana-leonte/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

How can marketers ensure transparency and accountability in their data reporting? Rebecca Shaddix, Senior Director of Product Marketing for 15Five, joins Daniel to chat about why finding a go-to-market strategy that aligns with team goals is critical and why a more collaborative, accountable process is necessary when it comes to marketing. She discusses the importance of having a centralized dashboard and using metrics that can't be easily manipulated by other factors. Rebecca shares her insights on risk management and the balance between savings and potential growth, highlighting the necessity for greater data transparency. Tune in to learn more about Rebecca's approach to marketing and how to set effective KPIs for your go-to-market strategy. 00:00:58 - The Importance of Effective KPIs in Go-to-Market Strategy 00:03:28 - How to Align Company Goals 00:09:22 - The Importance of Aligning KPIs 00:11:45 - Effective Marketing Strategies for Product Launches 00:14:14 - Effective Planning for Go-to-Market Strategies 00:16:06 - The Problem with Data Transparency 00:18:25 - Effective Retro: Alignments, Data, Action 00:26:22 - The Science of Determining Effective Marketing KPIs 00:34:13 - The Importance of Risk Management in Pricing Decisions 00:37:50 - The Power of Incremental Product Launches Follow Rebecca: LinkedIn: https://www.linkedin.com/in/rebeccashaddix/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels? In this special series, we’re playing some of the hottest tips and tricks from marketing’s brightest and best minds so that you can level up your marketing A-game. Learn how to harness the power of influencer marketing, why alignment between messaging and marketing is crucial, and why omnichannel marketing rules supreme. Plus, is product marketing actually marketing or should it sit outside of both product and marketing? Tune in to hear the ultimate marketing stands these five marketers are willing to stake their lives on! Follow Brendan: LinkedIn: https://www.linkedin.com/in/brendangahan/ Follow Josh: LinkedIn: https://www.linkedin.com/in/thatjoshspector/ Follow Robin: LinkedIn: https://www.linkedin.com/in/robingdaniels/ Follow Dani: LinkedIn: https://www.linkedin.com/in/daniellectrevino/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

How can universities stand out in a crowded market? Ethan Braden, former head of marketing at Purdue University, shares his insights on creating a strong brand identity and fostering a sense of community within the university. He and Daniel discuss the importance of storytelling and explain how to create captivating content that resonates with your audience. Ethan also discusses the role of social media and personal branding in growing a university's brand and how to engage with a target audience more effectively. How can great marketing rouse audiences and compel users to take specific actions? Tune in now to learn more about Purdue's battle-tested marketing strategies and why their persistent drive for innovation paid off dividends. 00:00:05 - Standing Out in a Crowded University Market 00:03:42 - Purdue's Transformation: From University to Prestigious Brand 00:10:10 - Purdue's Marketing Strategy: Captivating Storytelling 00:12:06 - Building an Active and Engaged Marketing Team 00:15:54 - Using Personalities to Grow a Brand 00:23:40 - Curiosity and Empathy: Keys to Great Brand Marketing 00:31:48 - Creating a Timeless and Memorable Brand 00:32:23 - The Lifelong Pursuit of Perfecting Marketing 00:37:23 - Marketing Director Shares Success Stories Follow Ethan: LinkedIn: https://www.linkedin.com/in/robertethanbraden/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Are you trying too hard to fit in? Quit trying to conform to the marketing masses and start finding ways to differentiate yourself from the sheeple. In this master mash-up of Marketing Hills past, we’re taking a look back at some of the best advice that Daniel’s guests have had to give. And this week, we’re replaying the marketers who are just plain sick and tired of fitting in with the marketing mainstream. From learning a rule or two from your own playbook to throwing out the rules on attribution, listen on to find out why to throw caution to the wind and network like you've got nothing left to lose. Follow Peter Mahoney: LinkedIn: https://www.linkedin.com/in/pemahoney/ Podcast: The Next CMO Book: The Next CMO Follow Gigi Robinson: LinkedIn: linkedin.com/in/gigirobinson Twitter: https://twitter.com/itsgigirobinson Follow Adam Robinson: LinkedIn: https://www.linkedin.com/in/retentionadam/ Follow Val Geisler: LinkedIn: https://www.linkedin.com/in/lovevalgeisler/ Twitter: https://twitter.com/lovevalgeisler Follow Kyle Lacy: LinkedIn: linkedin.com/in/kylelacy Twitter: https://twitter.com/kyleplacy Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

How do you create a campaign worthy of breaking the internet? Well, for starters, working with Matthew McConaughey certainly helps. But then again, so does a calculated and intentional marketing strategy. Kari Keating, Director of Evergreen Marketing for Mastermind.com, explains how she harnesses the power of lead generation, evergreen marketing, and branding to create some of the most sought-after GTM strategies. Kari shares her expertise on how to tap into your audience’s main emotions to drive action, and divulges how she helps major brands, startup companies, and solopreneurs achieve their marketing goals through nurturing leads and finding the best channels for reaching their ideal audience. From branding to messaging and everything in between, Kari’s breaking down the best ways to optimize your evergreen campaigns and build trust with your audience. Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 00:00:22 - From Corporate to Entrepreneur: Mastering Branding and Messaging 00:04:21 - The Power of Evergreen Marketing 00:05:44 - Maximizing Email for Direct Response Marketing 00:09:39 - Launching Matthew McConaughey's Evergreen Product 00:12:13 - Mastermind Membership: Personal Development and Business Tactics 00:20:43 - Overcoming Mental Blocks in Marketing 00:24:45 - Breaking Down Marketing: Attention and Nurturing 00:26:28 - Discovering the Best Marketing Channels 00:33:25 - The Power of Email Marketing Follow Kari: LinkedIn: https://www.linkedin.com/in/karikeating111/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How can marketers become better leaders and avoid burnout? Hana Jacover’s sitting down with Daniel to help you uncover your true leadership superpower. The Leadership and Executive Coach shares her insights on personal growth and leadership development, explaining how heightened self-awareness can help build more impactful relationships. Hana also discusses the value of embracing neurodiversity and being authentic in the workplace. Plus, is imposter syndrome real or fake? Hana has some strong thoughts on why we need to do away with this outdated term along with how marketers should embrace the skills and challenges they face today. Tune in to find out what she really thinks! 00:00:02 - Pivoting Careers: A Podcast Journey 00:00:47 - From Marketing to Leadership Development 00:03:05 - The Key to Effective Leadership 00:05:12 - Avoiding Burnout: The Importance of Self-Awareness for Leaders 00:08:16 - Authentic Leadership: Remembering Who You Are 00:13:40 - Regulating Emotions: Feel, Don't Judge 00:23:40 - Building Relationships with Other Leaders 00:27:00 - Overcoming Imposter Syndrome and Fear 00:32:13 - Embrace Your Unique Leadership Style 00:35:05 - Showing Up Authentically Follow Hana: LinkedIn: https://www.linkedin.com/in/hanajacover/details/experience/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Struggling to improve your marketing and sales alignment game? You’re not alone. In today’s pod, Daniel sits down with Steve Armenti, the Demand Gen Global Marketing Manager for Google, to discuss the importance of readiness in leads and the future of B2B marketing. Steve shares his in-depth insights on personalization, data-driven strategies, and experiential buying journeys. Why is it vital for marketers to invest in brand and storytelling? And why does he believe that creativity and differentiation in B2B marketing are the keys to formulating a winning strategy? Tune in to learn how to personalize your marketing efforts, create unique experiences for your buyers, and stay ahead in the ever-evolving world of B2B marketing! 00:00:03 - Google's Steve Armenti Shares Marketing Journey 00:03:39 - The Human Side of B2B Marketing 00:06:12 - The Evolution of B2B Personalization 00:09:18 - The Importance of Account Personalization in ABM 00:14:47 - The Key to Personalized Marketing 00:23:30 - The Broad Power of Generative AI 00:28:14 - Investing in Brand to Capture Your Market 00:30:08 - The Power of Storytelling in Marketing 00:31:21 - The Art of Marketing Creativity 00:34:17 - Personalizing Experiences with Experiential Marketing 00:36:24 - The Importance of Marketing and Sales Alignment 00:38:47 - The Evolution of B2B Marketing Follow Steve: LinkedIn: https://www.linkedin.com/in/stephenarmenti/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com