The Marketing Millennials

How can marketers drive down cost to acquire metrics? Eli’s opening his playbook on how to solve this marketing pain point. Eli is the CEO of Matter Made, helping companies like Dropbox, G2, and Calm for Business, drive efficient growth through best in class Paid Media & Demand Gen programs. Daniel and Eli dig into the marketing pain points that led to demand efficiency as a topic in its own right. Eli unpacks the metrics he uses to measure success, and the tactical levers you can use to drive demand efficiency in your own business. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Eli: LinkedIn: www.linkedin.com/in/elirubel/ Twitter: https://twitter.com/eli_rubel Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 02:07 The Growth Pain Points 06:21 Identifying Business Touchpoints 11:46 Digging Into The Minutiae 15:38 Giving Your Marketing Team Bandwidth 17:17 The Challenge To Market Leaders 20:41 Daniel’s CMO Theory 24:34 Marketing For The Long Game 29:11 A Hill To Die On 35:43 Curiosity Makes The Best Marketer

When content marketing is constantly evolving, how can you deliver a B2B product that makes an impact? Camille is the Director of Content and Community at PeerSignal, the free resource that aggregates data, examples, and research for GTM leaders. Daniel and Camille get straight into talking about treating content as a product, pulling content ideas from your community, and the lessons Camille has learned that go beyond marketing. Plus you’ll hear Camille’s hot take on why you need to leave your ego at the door when it comes to effective content marketing. Follow Camille: LinkedIn: www.linkedin.com/in/camillehansentrent/ Twitter: https://twitter.com/camilletrent Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 02:07 The Evolving Definition Of Content 07:40 Meeting Your Customer’s REAL Needs 10:59 How To Execute A Great Piece of Content 15:20 A Roadmap With Flexibility 20:15 Two New Ways To Measure Success 28:15 A Marketing Hill To Die On 31:14 Leaving Ego At The Door 31:49 Advice That’s Bigger Than Marketing 33:32 Everybody Is A Beginner At Something

Live from SXSW Daniel is joined by one of the best marketers in the business, his wife Ari. Daniel and Ari discuss how to stand out as a B2B creator, why building trust with your audience unlocks educational products and events, and how to monetize your product. Plus you’ll hear Ari’s process when it comes to writing her newsletter and the tools she uses to help her recreate her unique voice in a written format. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Ari: LinkedIn: www.linkedin.com/in/arimurray/ Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

And we are LIVE from SXSW! Daniel and guest, Mark P. Jung, explore how creativity is essential for B2B brands. You’ll hear why spending 70% of your time honing 10X ideas is the formula for success, why if you can’t play chess you need to flip the board, and why swipe files are the best source of stored creativity. Plus you’ll hear why Mark believes all marketers should understand and leverage psychology in their campaigns. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Mark: LinkedIn: linkedin.com/in/markpjung/ Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com WHY CREATIVITY MATTERS IN B2B MARKETING In today’s competitive B2B marketing landscape, creativity is more important than ever before. Creativity helps brands to stand out, capture attention, and engage with their audience in a meaningful way. In this blog post, we’ll explore why creativity matters in B2B marketing and how it can help you to achieve your business goals. Capturing Attention In today’s world, people are constantly bombarded with messages from brands. This makes it harder than ever to capture your audience’s attention. Creativity is essential to cut through the noise and stand out. A creative and attention-grabbing campaign can help you to capture your audience’s attention and create a lasting impression. Differentiation With so many brands competing for attention, it’s important to differentiate yourself from the competition. Creativity can help you to achieve this by giving you a unique edge. A creative campaign can help you to stand out and position your brand as innovative, forward-thinking, and different from the rest. Building Trust Trust is essential in B2B marketing. Your audience needs to trust that your brand can deliver on its promises and provide real value. Creativity can help you to build trust with your audience by demonstrating your brand’s expertise and thought leadership. By creating engaging and informative content, you can show your audience that you understand their needs and are committed to helping them achieve their business goals. Engaging Emotionally B2B marketing often focuses on logic and practicality, but emotions play a crucial role in decision-making. Creativity can help you to engage emotionally with your audience and create a connection. A creative campaign that appeals to your audience’s emotions can help you to build a stronger relationship with your audience and encourage them to take action. Generating Results At the end of the day, B2B marketing is about generating results. Creativity can help you to achieve this by creating campaigns that are more effective at driving engagement, generating leads, and ultimately, converting prospects into customers. A creative campaign that captures attention, differentiates your brand, builds trust, engages emotionally, and delivers real value can help you to achieve your business goals and drive growth. In conclusion, creativity matters in B2B marketing because it helps brands to stand out, differentiate themselves, build trust, engage emotionally, and generate results. By being creative in your approach, you can capture attention, build a strong relationship with your audience, and achieve your business goals. So, don’t be afraid to think outside the box and let your creativity shine in your B2B marketing campaigns.

How do you build a loyal customer base? By giving them the best experience you can through great content. Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars. In this episode from the archives, he joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can create communities. You’ll also hear what Mark learnt as former VP of Content and Community at Drift and as VP of Hubspot Academy. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Mark: LinkedIn: linkedin.com/in/markkilens Twitter: twitter.com/MarkKilens Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials WHY CONTENT IS AN ESSENTIAL PART OF YOUR MARKETING Content marketing has become an integral part of B2B marketing strategies. It provides businesses with an opportunity to engage and educate their target audience with useful, relevant, and valuable content. But content marketing is not just about driving leads and revenue. It is also about creating a great customer experience that can set your business apart from the competition. In this blog post, we’ll explore how content builds a great customer experience in B2B marketing. Understanding Your Audience Content marketing allows you to understand your audience better. By creating content that resonates with your target audience, you can gain valuable insights into their needs, preferences, and pain points. This knowledge can help you to tailor your messaging and customer experience to meet their specific needs and create a better overall experience. Providing Value Content marketing provides businesses with an opportunity to provide value to their audience. By creating useful and informative content, you can help your target audience solve their problems, answer their questions, and improve their business processes. Providing value in this way can help you to build trust and credibility with your audience, leading to a better overall customer experience. Building Relationships Content marketing can help you to build relationships with your audience. By creating content that is engaging, informative, and personalized, you can create a connection with your audience that goes beyond traditional marketing tactics. This connection can help you to build long-term relationships with your customers, leading to a better overall customer experience. Enhancing Engagement Content marketing can enhance engagement with your brand. By creating content that is visually appealing, interactive, and easy to consume, you can capture your audience’s attention and keep them engaged. This increased engagement can lead to a better overall customer experience, as customers feel more connected and invested in your brand. Supporting Sales Content marketing can support your sales efforts by providing your sales team with the information they need to close deals. By creating content that educates your audience about your products or services, you can help your sales team to be more effective and efficient in their sales efforts. This can lead to a better overall customer experience, as customers feel more informed and confident in their purchasing decisions.

Why has one of the best marketers out there chosen organic growth, over paid social, for her own business? Find out what KT McBratney knows in this episode from the archives. KT is the Co-Founder and COO at OwnTrail, a platform offering the tools and community you need to fuel and bring together your definition of personal and professional success. Daniel and marketer-turned-entrepreneur KT, get into conversation on why organic channels give you the ability to talk to your audience, not at them, why organic channels make all channels run better, and how best to approach organic marketing. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow KT: LinkedIn: linkedin.com/in/ktmcbratney Twitter: twitter.com/k_to_the_t Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 00:00 Intro 02:08 The Spider Web of Organic Growth 16:27 How Marketing Has Been Democratized 19:42 The Need to Talk With People, Not At Them 20:10 Why It’s Time to Break Out of Our Boxes 22:17 Sometimes You’ve Just Gotta Work Harder 24:40 Personal Brand Authenticity 31:15 Take a Look At TikTok 33:15 Why Can’t We All Just Get Along? 41:48 If I Can Tell You One Thing

When you treat your customer like the star of the show, it doesn’t feel like marketing. Meet Chantelle, one of the best in the business. This is one from the archives. Daniel and Chantelle, a referral and partner marketer at Uber, newsletter writer, and podcast host get into conversation about why content marketing matters, examples of the best content, and practical insights on highly effective strategies. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Chantelle: LinkedIn: linkedin.com/in/chantellemarcelle Twitter: twitter.com/ccmarce_writes Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

This episode from the archives is gold. Anthony has years of experience in social media marketing, influencer marketing, community building, team management, content creation, campaign development and analytics. He is currently the Associate Director of Social Media at OrangeTheory and formally headed up Brand Strategy & Marketing Partnerships at CEG, plus social media at Bodybuilding.com and Spartan Race. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Anthony: LinkedIn: https://www.linkedin.com/in/anthonyyepez/ Twitter: https://twitter.com/AnthonyYepez Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com HOW TO CREATE AN EFFECTIVE SOCIAL MEDIA MARKETING STRATEGY Social media has become an integral part of modern marketing strategies. An effective social media marketing strategy can help businesses reach a wider audience, engage with their customers, and build their brand. In this blog post, we’ll explore the key steps to create an effective social media marketing strategy. Define Your Goals and Objectives The first step in creating an effective social media marketing strategy is to define your goals and objectives. What do you want to achieve through your social media marketing efforts? Do you want to increase brand awareness, drive traffic to your website, generate leads, or boost sales? Defining your goals and objectives will help you to create a focused and effective social media marketing strategy. Choose the Right Social Media Platforms Once you have defined your goals and objectives, the next step is to choose the right social media platforms for your business. There are many social media platforms to choose from, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Consider the preferences of your target audience and the nature of your business when deciding which platforms to use. Build Your Community Building a community of followers on social media is essential to the success of your social media marketing strategy. Engage with your followers by responding to comments and messages, and by sharing content that is relevant and valuable to them. Use hashtags and social media ads to increase your visibility and reach a wider audience. 4. Measure Your Performance Measuring the performance of your social media marketing efforts is important to ensure that you are achieving your goals and objectives. Use analytics tools provided by social media platforms, or third-party analytics tools like Google Analytics, to track your performance. Monitor your follower growth, engagement rates, click-through rates, and other metrics to optimize your strategy and achieve better results. In conclusion, creating an effective social media marketing strategy requires careful planning and execution. By defining your goals and objectives, choosing the right social media platforms, developing a content strategy, building your community, and measuring your performance, you can create a successful social media marketing campaign that drives results.

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing. Check out this all-signal episode from the archives. As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator. Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game. You’ll also hear Tracey’s spicy take on why content marketing is chaos. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Tracey: LinkedIn: linkedin.com/in/traceyrwallace Twitter: twitter.com/TraceWall Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 00:00 Intro 00:57 Vogue Ambition 03:36 All The Latest Cat News 07:53 The Goal Is 100% 10:47 The Importance of Building In Time 11:47 Design is Hard 14:25 People Don’t Read Long Form Content 17:18 The Content Repository 23:48 Why Content Marketing is Chaos 29:10 Not Healthy to Die On a Moving Marketing Hill

Why should all marketers know about sales? Dale Dupree, the original sales rebel, answers this question and more. Dale is the Founder CSO of The Sales Rebellion, offering creative sales training for individuals and companies. Daniel and Dale get into conversation on why the art of sales is the key to success, how sales and marketing can work together to create great customer experiences, and why non-traditional mediums can drive customer curiosity. You’ll also hear Dale’s take on why money is a byproduct of good service and why he’ll always be fighting mediocrity. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Dale: LinkedIn: https://www.linkedin.com/in/copierwarrior/ Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Some people are just born to be marketers. Meet Aazar Shad, the guy who stepped away from management to do more of what loves. And Aazar loves marketing, specifically paid advertising. He is a Paid Social Growth consultant and creator of the Paid Growth Marketing Newsletter and podcast. Daniel and Aazar explore the two critical stages of messaging, why you need humility as a marketer, and why without user research you simply don’t have a marketable product. You’ll also head Aazar’s take on why great marketing, always starts with great positioning and why you should always have a side hustle. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Aazar: LinkedIn: https://www.linkedin.com/in/aazarshad/ Twitter: https://twitter.com/Aazarshad Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com HOW TO IMPLEMENT MESSAGE-MARKET FIT In today’s competitive business world, it is not enough to simply have a product or service that meets a market need. Your messaging must also be tailored to resonate with your target audience. In this blog post, we will discuss how to implement message-market fit for your marketing strategy. Understand Your Target Market The first step in implementing message-market fit is to understand your target market. Who are your customers? What are their needs, challenges, and goals? What motivates them to make purchasing decisions? Understanding your target market allows you to create messaging that speaks directly to their pain points and desires. Develop a Clear Value Proposition Once you understand your target market, you can develop a clear value proposition that communicates the benefits of your product or service. Your value proposition should be clear, concise, and focused on the customer. It should answer the question, “Why should I buy from you?” in a way that resonates with your target audience. Test and Refine Your Messaging Next, it is important to test and refine your messaging to ensure it resonates with your target market. This can be done through customer surveys, focus groups, or A/B testing of different messaging on your website or marketing materials. By collecting feedback and analyzing data, you can refine your messaging to ensure it is tailored to your target market. Align Messaging Across All Channels To ensure message-market fit, it is important to align your messaging across all channels, including your website, social media, email marketing, and advertising. Consistency in messaging helps to build trust with your target audience and reinforces your value proposition. Continuously Monitor and Adjust Your Messaging Finally, it is important to continuously monitor and adjust your messaging to ensure it remains relevant and resonates with your target audience. Stay up-to-date with industry trends and changes in your target market to ensure your messaging remains relevant. Monitor metrics such as website traffic, lead generation, and conversion rates to identify areas for improvement. In conclusion, implementing message-market fit is essential for creating an effective marketing strategy. By understanding your target market, developing a clear value proposition, testing and refining your messaging, aligning messaging across all channels, and continuously monitoring and adjusting your messaging, you can create messaging that resonates with your target audience and drives results.

On this very special episode, recorded on Valentine’s Day, Daniel interviews one of the best marketers out there - who just happens to be his wife, Ari. Ari is VP of Growth at Sharma Brands and has helped launch global names like Pressed Juicery, GXVE Beauty by Gwen Stefani, and Feastables by Mr Beast. Daniel and Ari talk growth, why push notifications are underrated, and what makes a homepage - a hero. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Keep up to date with the latest news from Go-To-Millions. Follow Ari on Twitter: https://twitter.com/arihappywick LinkedIn: https://www.linkedin.com/in/arimurray Sign up to the Go-To-Millions newsletter: https://workweek.com/brand/go-to-millions/

What are the benefits of being an in-house marketer vs freelance, and how does that compare to agency work? Sam Hembree and Brooklin Nash are two of the Co-founders at Beam, the agency providing long-form B2B content that all starts with a conversation. Daniel, Sam and Brooklin get into how Beam came about and the content problems it’s answering, why freelancing isn’t for everyone, and why young marketers should always say yes to new opportunities. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Sam: https://www.linkedin.com/in/samanthahembree/ Follow Brooklin: https://www.linkedin.com/in/brooklin-nash/ Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 03:01 The Benefits Of Being In-House 07:59 Freelancing Freedom 12:35 What People Underestimate 18:54 Finding Your Niche 22:39 Asking Yourself What You Really Want 24:48 The Different Marketing Hills To Die On 28:31 Advice You Wish You’d Received 29:56 Don’t Be Afraid To Say Yes 35:47 Who We Are HOW TO THINK ABOUT LONG-FORM B2B CONTENT Understand your audience Choose the right format Focus on quality over quantity Use a clear structure Promote your content

This week's fireside is with Kaylee Edmonson, VP of Revenue at Refine Labs and a slick demand gen marketer. Get to know Kaylee better in this quick-fire question and answer session. Follow Kaylee: LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/ Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you define demand generation? Kaylee Edmonson answers this question and many, many more on today’s episode. Kaylee is VP of Revenue, R&D, at Refine Labs, the demand strategy and research firm focused on growth-stage B2B SaaS companies. Daniel and Kaylee discuss how to create demand through brand storytelling, the correct demand/creation split, and why being the numbers person is great for building a marketing strategy. You’ll also hear why Daniel believes data is a compass but intuition is the driving force for experienced marketers and the marketing hill Kaylee would die on. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Kaylee: LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/ Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 01:14 When Marketing Feels Off 03:34 Creating Demand Through Brand Storytelling 06:18 The Demand/Creation Split 10:17 How To Push Back Against Adding Forms 15:18 Data As A Compass, Intuition From Experience 18:44 The Marketing Hill I’d Die On 23:06 The Feedback Loop Is Real 28:36 A Firm Base Of Analytics And Understanding 30:45 Connect With Kaylee HOW TO CREATE DEMAND THROUGH BRAND STORYTELLING Identify Your Brand’s Story Use Emotion to Create a Connection Use Visuals to Enhance Your Story Focus on the Benefits of Your Product or Service Consistency is Key

How should marketers use AI? Ask Meghan Keaney Anderson, VP of Marketing at Jasper, the AI content platform helping creators create original content and illustrations in a variety of formats and styles. Daniel and Meghan get straight into conversation discussing the real application of AI, why it’s an opportunity, not a threat, to writers (think digital cameras), and how Meghan markets as an introvert. Plus, you’ll hear the marketing hill she’d die on and how an early education in storytelling set her on the right path. And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Meghan: LinkedIn: https://www.linkedin.com/in/meghankeaney/ Twitter: https://twitter.com/meghkeaney Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 02:11 The Pain Point AI Is Solving 03:53 Two Extreme Reactions 06:01 Why AI Can’t Replace Great Writers 07:07 A Photography Parallel 09:30 Solving The Time Drain Of Long Form Content 12:30 Meghan’s Favorite Use Case 15:38 The Marketing Hill I Would Die On 20:13 Marketing As An Introvert 24:00 An Early Education In Storytelling HOW TO USE AI AS A MARKETING TACTIC Artificial intelligence (AI) has revolutionized the way we live and work, and it is no different when it comes to marketing. AI can be used as a powerful marketing tactic to improve customer engagement, personalize content, and optimize marketing campaigns. Here are some ways you can use AI as a marketing tactic: Personalize Content AI can be used to analyze customer data and behavior, which can be used to create personalized content for each customer. By personalizing content, you can create a stronger connection between your brand and your target audience, which can lead to increased engagement and sales. Improve Customer Service AI-powered chatbots can provide 24/7 customer support, answering common questions and resolving issues in real-time. By improving customer service, you can enhance the customer experience and increase customer satisfaction. Optimize Marketing Campaigns AI can be used to analyze customer data and behavior, which can be used to optimize marketing campaigns. By analyzing data such as click-through rates, conversion rates, and engagement rates, you can make data-driven decisions to improve the effectiveness of your marketing campaigns. Predictive Analytics AI can be used for predictive analytics, which can help you identify trends and patterns in customer behavior. By analyzing data such as purchase history, search behavior, and social media activity, you can predict customer needs and preferences and tailor your marketing efforts accordingly. Image and Voice Recognition AI-powered image and voice recognition can be used to create personalized experiences for each customer. By analyzing images and voice data, you can create customized content that resonates with each customer, creating a more personalized experience. In conclusion, AI can be used as a powerful marketing tactic to improve customer engagement, personalize content, optimize marketing campaigns, improve customer service, and predict customer behavior. By incorporating AI into your marketing strategy, you can create a stronger connection between your brand and your target audience, which can lead to increased engagement and sales. To succeed in today’s competitive marketplace, businesses must embrace AI as a core marketing strategy.

Want more marketing wins? Learn to understand your customers better. This episode from the archives is a fascinating look at the intersection of marketing and psychology. Rory is Vice Chairman at Ogilvy UK, the global advertising, brand and content agency, where he’s worked for more than three decades. Join Daniel and Rory for a fascinating conversation exploring Rory’s key learnings from a lifetime in marketing, why he co-founded a behavioral science unit at the agency, and how the small changes can make the biggest impact. Follow Rory: LinkedIn: https://www.linkedin.com/in/rorysutherland/ Twitter: https://twitter.com/rorysutherland Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com HOW TO USE PSYCHOLOGY IN MARKETING As a marketer, understanding the psychology behind consumer behavior can be a powerful tool in developing effective marketing strategies. By utilizing psychological principles, you can influence consumer decision-making and improve the effectiveness of your marketing campaigns. Here are some ways you can use psychology in your marketing efforts: Use Social Proof Social proof is the psychological phenomenon where people follow the actions of others in order to conform to social norms. By using social proof in your marketing, you can show potential customers that other people have used and enjoyed your product or service. This can be achieved by displaying customer testimonials, ratings, and reviews. Appeal to Emotions People often make purchasing decisions based on emotions rather than logic. By appealing to your target audience’s emotions, you can create a strong connection between them and your brand. This can be achieved by using storytelling, evocative imagery, and language that taps into the emotions of your audience. Create Scarcity The fear of missing out (FOMO) is a powerful psychological motivator. By creating scarcity, you can tap into this fear and encourage potential customers to make a purchase. This can be achieved by using limited time offers, limited edition products, and countdown timers on your website. Use Anchoring Anchoring is the psychological principle where people rely heavily on the first piece of information they receive when making a decision. By anchoring your prices, you can influence how your target audience perceives the value of your products or services. This can be achieved by displaying the original price crossed out next to the discounted price. Utilize the Power of Colors Colors have a strong psychological impact on people and can be used to influence consumer behavior. By using the right colors in your marketing, you can create a specific mood or emotion in your target audience. For example, using red can create a sense of urgency, while blue can create a feeling of trust and reliability. In conclusion, understanding the psychology behind consumer behavior is a powerful tool in developing effective marketing strategies. By using social proof, appealing to emotions, creating scarcity, using anchoring, and utilizing the power of colors, you can influence consumer decision-making and improve the effectiveness of your marketing campaigns. By incorporating these psychological principles into your marketing efforts, you can create a stronger connection between your brand and your target audience, which can lead to increased sales and revenue for your business.

Meet the award-winning marketer with her finger on the pulse of marketing ops. This is one from the archives but her practical tactics are evergreen. Sara is the marketing ops leader who’s worked with businesses such as Slack and Salesforce. Daniel and Sara talk strategy, leadership, and how to grow ops superstars. Follow Sara: LinkedIn: https://www.linkedin.com/in/saramcnamara/ Twitter: https://twitter.com/ifeellikemacmac Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How are you thinking about SEO and accessibility? Meet Rejoice Ojiaku the SEO pro who’s right in the weeds of helping brands make their websites more accessible for everybody. She is also an SEO and Content Strategist at Digitas UK, award-winning diversity and inclusion advocate, and speaker. Daniel and Rejoice get straight into some SEO hacks you can get started on right away, why it makes sense to design for every type of body, and why SEO is your best long-term strategy. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Rejoice: LinkedIn: https://www.linkedin.com/in/rejoiceojiaku/ Twitter: https://twitter.com/RejiYates Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 03:01 Get Started With These Hacks 05:13 The Narrative Approach To Content 07:42 Start Thinking In Formats 09:34 Selling The Benefits Of An SEO Strategy 12:37 SEO As A Long Term Investment 13:33 The Greatest Challenge Right Now 16:40 The AI Accessibility Question 18:55 Designing With Every Body In Mind 20:54 The Marketing Hill I Would Die On HOW TO CREATE INCLUSIVE SEO Focus on user experience Use inclusive language Consider accessibility Embrace diversity in your content Think beyond keywords

Want to improve your marketing successes? Get to know why people buy your products. In this episode from the archives Melina Palmer opens up her playbook on the psychology of why people buy. Melina is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She’s also a podcast host, author and speaker. Join Daniel and Melina as they get into everything consumer psychology. Follow Melina: LinkedIn: https://www.linkedin.com/in/melinapalmer/ Twitter: https://twitter.com/youngmelina Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Is influencer marketing in your toolkit? Sean Holladay is opening up his packed influencer playbook, so grab a pen. Sean is the Co-founder of The Spacestation, a collection of companies including Spacestation Integrations and Spacestation Gaming. Daniel and Sean get into the weeds of how influencer marketing should work, the content marketing hill Sean would die on, and why all engagement starts with authenticity. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Sean: LinkedIn: https://www.linkedin.com/in/seanholladay/ Twitter: https://twitter.com/seanholladay Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 01:40 The Launch Of The SpaceStation 06:02 Influencer Marketing Past And Present 07:31 Ceding Control 15:00 The Doritos Campaign 17:28 Do Your Homework 20:57 The Marketing Hill You’d Die On 23:45 Authenticity Versus Promotion 27:00 Why You Have To Care 29:48 When Engagement Changes Your Life WHY MARKETING NEEDS MORE AUTHENTICITY Authenticity is crucial for marketing success in today’s world. Consumers are bombarded with countless ads every day, and many are tired of being sold to. They want to connect with brands that are genuine and have a real story to tell. Here are some reasons why marketing needs more authenticity: Builds trust: Authenticity builds trust with consumers. When a brand is transparent and honest, it shows that they care about their customers and are not just trying to make a quick profit. This can help build long-term relationships with customers and increase customer loyalty. Differentiates from competitors: In a crowded marketplace, authenticity can help a brand stand out from its competitors. When a brand is authentic, it can showcase its unique values, personality, and story. This can help consumers identify with the brand and choose it over competitors who are not as authentic. Increases engagement: Authenticity can also increase engagement with consumers. When a brand is authentic, it can create content that resonates with its target audience and sparks conversations. This can lead to increased engagement on social media, more website visits, and higher conversion rates. Aligns with values: Consumers today care more about the values of the brands they support. Authenticity allows a brand to showcase its values and align with those of its target audience. This can help create a deeper connection with consumers and increase brand loyalty. Humanizes the brand: Authenticity humanizes a brand by showcasing the people and stories behind it. This can help consumers connect with the brand on a more emotional level and view it as more than just a faceless corporation. This can also help create a sense of community around the brand. In conclusion, marketing needs more authenticity to build trust, differentiate from competitors, increase engagement, align with values, and humanize the brand. Authenticity allows a brand to connect with its target audience on a deeper level and build long-term relationships based on transparency and honesty. As a marketing professional, it’s essential to prioritize authenticity in all marketing efforts to create a more meaningful connection with consumers.

How do you deliver authentic marketing messages in a large scale operation? Ask the Head of Customer Experience at Mr Beast’s Feastables. Jess Cervellon is the marketer obsessed with customer experience and co-host of the Oopsie podcast. Daniel and Jess talk authenticity, why your CX and marketing need to be more than just good friends, and why bots are helping build a robust voice for your customer. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Jess: LinkedIn: https://www.linkedin.com/in/jess-cervellon/ Twitter: https://twitter.com/JessCervellon Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 01:01 Morphing Into Customer Experience 02:47 Authentic Automation 07:05 The Feedback Loop 11:23 Always Being On 14:40 The Proactive Approach To Problem Solving 18:44 Community Built On Discord 21:02 When Marketing And CX Get Together 28:40 The Retention Question 32:24 Building The Bot Funnel WHY CX IS A MARKETING TACTIC In today’s competitive marketplace, businesses need to focus on delivering an exceptional customer experience (CX) to stand out from the crowd. CX is the sum of all interactions a customer has with your brand, from their first interaction with your website or social media profile to their post-purchase support experience. While many businesses view CX as a customer service issue, it is actually a powerful marketing tactic that can help you attract and retain customers. Here are some reasons why CX is a marketing tactic: CX Builds Brand Loyalty When customers have a positive experience with your brand, they are more likely to become repeat customers and recommend your business to others. By focusing on CX, you can build a loyal customer base that will drive revenue and growth for your business. CX Enhances Brand Reputation In today’s social media-driven world, a negative customer experience can quickly go viral and damage your brand reputation. By prioritizing CX, you can ensure that your customers have a positive experience with your brand, which can enhance your reputation and attract new customers. CX Boosts Customer Lifetime Value Customer lifetime value (CLV) is the amount of revenue a customer generates over the course of their relationship with your brand. By providing a positive CX, you can increase CLV by encouraging repeat purchases and customer referrals. CX Improves Customer Acquisition Word-of-mouth marketing is a powerful tool, and it starts with providing a positive CX. When customers have a great experience with your brand, they are more likely to tell their friends and family about it, which can drive new business. CX Differentiates Your Brand In a crowded marketplace, it can be difficult to stand out from the competition. By focusing on CX, you can differentiate your brand and create a competitive advantage. Customers are more likely to choose a brand that prioritizes CX over one that doesn’t. In conclusion, CX is a marketing tactic that should not be overlooked. By focusing on CX, you can build brand loyalty, enhance brand reputation, boost CLV, improve customer acquisition, and differentiate your brand from the competition. To succeed in today’s competitive marketplace, businesses must prioritize CX as a core marketing strategy.

This episode from the archives is gold. When you understand the science behind marketing, you can make even smarter tactical decisions. Phill Agnew is the marketing grad with a special interest in behavioral science. In his podcast, Nudge, he interviews some of the very best researchers, authors, and speakers working in this field of psychology. Daniel and Phill discuss why you should never make assumptions about your customers, why we love free chocolate, and why the French were not impressed with a 1 cent Amazon Prime delivery offer. Follow Phill: LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com HOW TO USE BEHAVIORAL SCIENCE IN MARKETING Behavioral science is the study of how individuals make decisions and take actions in various situations. As a marketing professional, understanding behavioral science can help you better understand your target audience and create more effective marketing campaigns. Here are some tips on how to use behavioral science in marketing: Use social proof: Social proof is a powerful psychological concept that refers to the tendency of individuals to follow the actions of others in similar situations. Use social proof in your marketing campaigns by showcasing positive reviews, ratings, and testimonials from satisfied customers. This can help increase trust in your brand and encourage others to follow suit. Leverage the scarcity principle: The scarcity principle is another psychological concept that refers to the tendency of individuals to desire things that are perceived as rare or in short supply. Use the scarcity principle in your marketing campaigns by creating limited-time offers or showcasing limited availability of products or services. This can create a sense of urgency and increase the perceived value of your offerings. Utilize the anchoring effect: The anchoring effect is the tendency of individuals to rely too heavily on the first piece of information presented to them when making decisions. Use the anchoring effect in your marketing campaigns by strategically pricing your products or services. For example, by showcasing a high-priced item next to a lower-priced item, the lower-priced item may seem like a better deal in comparison. Appeal to emotions: Emotions play a significant role in decision-making. Use emotional appeals in your marketing campaigns to create a connection with your target audience. For example, focus on creating content that evokes positive emotions like happiness, excitement, or joy. Make it easy: Individuals are more likely to take action when the desired behavior is easy to accomplish. Use this concept in your marketing campaigns by simplifying the actions you want your target audience to take. For example, use clear and concise messaging in your call-to-action and minimize any barriers to entry. Personalize the experience: Personalization is the practice of tailoring content to individual preferences and behaviors. Use personalization in your marketing campaigns by leveraging data to create targeted messaging and promotions. This can help increase engagement and improve the overall customer experience. In conclusion, using behavioral science in marketing can help marketing professionals create more effective campaigns by leveraging psychological concepts that influence decision-making. By using social proof, the scarcity principle, the anchoring effect, emotional appeals, simplicity, and personalization, marketing professionals can better understand their target audience and create more compelling marketing campaigns.

Join Daniel and Robin in this quickfire round of questions. Delving into Robin's inspirations, the best advice he ever got, and plenty more, in under 10 minutes. Follow Robin: LinkedIn: https://www.linkedin.com/in/robingdaniels/ Twitter: https://twitter.com/robin_daniels Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

What does it take to build a unicorn in public? Adam Robinson is the marketer with huge ambitions. Adam is the Founder and CEO of Retention.com, helping Ecomm brands grow and monetize their first-party database by harnessing the power of identity. Daniel and Adam discuss his journey from Wall Street trader to email marketer, why he always wanted to be the tech guy, and how to 10X your marketing career. Follow Adam: LinkedIn:https://www.linkedin.com/in/billiondollarchallenge/ Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

This is one from the archives, with TikTok ad expert Savannah Sanchez aka Social Savannah. Savannah is a TikTok Media Buying & Ad Creative Expert, working with some of the top eCommerce brands to elevate their paid-social ad creatives as well as manage their ad campaigns on TikTok. Daniel uncovers what Savannah thinks about the creative process for TikTok and some amazing insights into what makes content that converts. You’ll definitely want to grab a pen and paper for this all signal episode. Follow Savannah: LinkedIn: https://www.linkedin.com/in/savannahsanchez/ Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com HOW TO CREATE A TIKTOK STRATEGY TikTok has quickly become one of the most popular social media platforms, with over a billion active users. As a marketing professional, it’s essential to have a TikTok strategy that helps you reach your target audience and grow your brand. Here are some tips on how to create a TikTok strategy for marketing professionals: Define your target audience: Like any marketing strategy, it’s essential to define your target audience. Identify who you want to reach on TikTok, including their age, interests, and behaviors. This will help you create content that resonates with them and target your advertising efforts. Create compelling content: TikTok is all about short-form video content that is entertaining and engaging. Focus on creating content that is visually appealing, uses trending sounds or hashtags, and is relevant to your brand or industry. Consider partnering with influencers to help create or promote your content. Be authentic: TikTok is all about authenticity. Users want to see real people behind the content, not overly-produced advertisements. Focus on creating content that feels genuine and connects with your target audience. Consider showcasing behind-the-scenes footage, user-generated content, or humorous takes on industry-related topics. Engage with your audience: TikTok is a two-way street. Engage with your audience by responding to comments, participating in challenges, and leveraging user-generated content. This will help you build a community and increase your brand’s visibility on the platform. Leverage advertising: TikTok offers a variety of advertising options, including in-feed ads, brand takeovers, and sponsored challenges. Consider incorporating advertising into your TikTok strategy to reach a broader audience and increase your brand’s visibility. Measure your success: Like any marketing strategy, it’s essential to measure your success on TikTok. Track your engagement rates, follower growth, and advertising ROI. Use this data to refine your strategy and optimize your content to better resonate with your target audience. In conclusion, creating a TikTok strategy for marketing professionals requires a focus on creating compelling content, being authentic, engaging with your audience, leveraging advertising, defining your target audience, and measuring your success. By following these tips, marketing professionals can use TikTok to reach a younger demographic and grow their brand on this popular social media platform.

How do you get customers to fall in love with your brand? Robin Daniels is the former marketing exec ready to open his playbook and deliver some home truths. Robin is a consultant specializing in growth, marketing. and leadership. He has previously worked in executive leadership roles for companies such as Matterport, WeWork, Salesforce, LinkedIn, Box, Veritas, and Vera. Daniel and Robin kick off talking about marketing during tough economic times and why no one need panic, why focusing on one product feature is optimal, and the very real need to be patient when it comes to people falling in love with your brand. Follow Robin: LinkedIn: https://www.linkedin.com/in/robingdaniels/ Twitter: https://twitter.com/robin_daniels Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com HOW TO PRIORITIZE MARKETING IN A DOWNTURN Economic downturns can pose significant challenges for marketing professionals. With tighter budgets and a more cautious consumer mindset, it can be challenging to know where to prioritize marketing efforts. However, during times of economic uncertainty, it’s essential to focus on strategies that can help sustain and grow your business. Here are some tips on how to prioritize marketing in an economic downturn: Focus on ROI: During an economic downturn, marketing budgets are often under scrutiny. To justify your marketing spend, it’s crucial to demonstrate a return on investment. Focus on marketing strategies that have a proven track record of delivering results. Set measurable goals and track your progress to ensure that your efforts are generating a positive return. Optimize your digital presence: In a world where more consumers are shopping online, it’s essential to have a strong digital presence. Focus on optimizing your website, social media profiles, and online advertising campaigns. Ensure that your messaging is relevant, and your online experience is user-friendly. Consider investing in search engine optimization (SEO) and pay-per-click (PPC) advertising to increase your visibility online. Nurture existing customers: During an economic downturn, customer loyalty is more important than ever. Focus on building relationships with your existing customers by offering exceptional customer service, personalized messaging, and exclusive offers. Consider launching a loyalty program to reward your most loyal customers. Leverage social media: Social media is a cost-effective way to reach a broad audience. Focus on creating engaging content that resonates with your target audience. Consider partnering with social media influencers to increase your reach. Use social media to promote your products or services and to stay connected with your customers. Monitor your competition: During an economic downturn, competition can be fierce. Monitor your competitors’ marketing strategies to stay ahead of the curve. Focus on what sets you apart and communicate your unique value proposition. Consider launching promotions or special offers to incentivize customers to choose your brand over competitors. Test and iterate: During an economic downturn, it’s essential to be agile and willing to adapt. Test different marketing strategies and iterate based on the results. Continually monitor your metrics and adjust your tactics as needed to maximize your ROI. In conclusion, prioritizing marketing during an economic downturn requires a focus on ROI, optimizing your digital presence, nurturing existing customers, leveraging social media, monitoring your competition, and testing and iterating. By following these tips, marketing professionals can weather economic uncertainty and emerge stronger on the other side.

Ready to know Aaron a little better? Daniel fires off 7 questions in this 5-minute fireside chat. Discover the best piece of marketing advice Aaron's ever received, one marketing tactic he's bullish on, and more. Follow Aaron: LinkedIn: https://www.linkedin.com/in/aaronorendorff/ Twitter: https://twitter.com/AaronOrendorff Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you carry out great product marketing? You drill down into who your customers are and where they spend their time. Tamara Grominsky is the VP of Product Marketing at Kajabi, the all-in-one platform helping entrepreneurs create profitable online courses and coaching programs. Daniel dives straight into it with Tamara on why you need to dust down those old customer segmentations, how to perfectly tailor the customer journey, and how to leverage paid search to find your next set of customers. Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you take audience desire and channel it into action? Aaron Orendorff is the marketer who knows all about affecting change. Aaron is the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus. Daniel and Aaron get straight into conversation discussing his conversion from pastor to marketer, what religion can teach about marketing, and why your job isn’t to create desire - it’s to channel it. Plus you’ll hear why organic traffic is the tide that lifts all ships and why Aaron believes you need to go slow to go fast when it comes to social. . Follow Aaron: LinkedIn: https://www.linkedin.com/in/aaronorendorff/ Twitter: https://twitter.com/AaronOrendorff Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 03:23 The Power Of A Well Delivered Sermon 05:04 Channel, Don’t Create Desire 11:44 Change Life, Gain A Convert 15:15 Bad Decisions Leading To Better Decisisions 17:32 Riding The Endorphin Wave 19:18 The Tide That Lifts All Ships 23:20 Go Slow To Go Fast 24:00 Consistency Is A Superpower 27:35 Perfection Is The Enemy Of Done

How do you set yourself up for success in marketing? You show impact. Kyle Lacy unwraps exactly how to make that happen. Kyle is CMO at Jellyfish, an author, and speaker. Daniel and Kyle get into why showing impact is essential for your personal and professional success, why you must align revenue to marketing, and the one thing marketers get wrong. Follow Kyle: LinkedIn: linkedin.com/in/kylelacy Twitter: https://twitter.com/kyleplacy Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you build community on LinkedIn, with so many voices competing for attention? Dave Gerhardt is the LinkedIn OG with all the knowledge. Dave is the Founder of ExitFive, a platform for B2B marketing professionals, with more than 3,000 paying members. He’s also the host of the ExitFive podcast. He joins Daniel on this LinkedIn Live event. Daniel and Dave discuss why founders shouldn’t be afraid of building their personal brand on LinkedIn, the inspiration behind the name ExitFive, and why LinkedIn is the perfect platform to push people towards your own channels. Follow David: LinkedIn: https://www.linkedin.com/in/davegerhardt/ Twitter: https://twitter.com/davegerhardt Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: Timestamps: 00:00 Intro 08:40 An Interesting Place To Be Right Now 10:54 Going Where The People Are 13:55 The Inherent Fascination With The Origin Story 17:39 ExitFive’s Origin Story 21:05 Posting On Social Media? It’s Not For Everyone 26:44 The Yoga Example 35:16 The Need For a Point Of View 46:00 Content Consistently 54:21 Being Authentic HOW TO BUILD A COMMUNITY ON LINKEDIN LinkedIn is one of the most popular social media platforms for professionals in various industries. Building a LinkedIn community can be extremely beneficial for marketing professionals, as it can help them connect with potential clients, industry peers, and thought leaders. Here are some tips on how to build a LinkedIn community as a marketing professional: Define your target audience: Before you start building your LinkedIn community, it’s essential to know who you want to reach. Define your target audience, including their job titles, industries, and interests. This will help you create content that resonates with them and tailor your outreach efforts to connect with the right people. Create a compelling profile: Your LinkedIn profile is your personal brand on the platform. Ensure your profile is complete and optimized with a professional headshot, a concise and clear headline, and a summary that highlights your skills and achievements. Add relevant keywords to your profile to increase its visibility in search results. Share valuable content: The best way to build a LinkedIn community is by sharing valuable content regularly. Create and share content that provides insights, solves problems, and offers tips to your target audience. Make sure your content is relevant, informative, and engaging. Also, consider using multimedia, such as images, videos, and infographics, to make your content more engaging. Engage with others: Building a LinkedIn community requires engagement. Take the time to comment on other people’s posts, share their content, and connect with people who are relevant to your target audience. This will help you establish yourself as a thought leader in your industry and build a network of like-minded individuals. Join LinkedIn groups: LinkedIn groups are a great way to connect with people who share your interests and passions. Join relevant groups and participate in discussions. This will help you expand your network, learn from others, and increase your visibility. Host webinars and events: Hosting webinars and events is an excellent way to build your LinkedIn community. It allows you to showcase your expertise, connect with your target audience, and provide value to your community. Make sure to promote your webinars and events on LinkedIn to attract the right audience. Building a LinkedIn community takes time and effort, but it’s worth it. By following these tips, you can create a network of engaged professionals who can help you achieve your marketing goals.

Daniel launches 7 quickfire questions for product marketer, Alexandria Snow. Alexandria shares her best marketing tactics, trends she’s jumping on and more besides. Follow Follow Alexandria: LinkedIn: linkedin.com/in/snow-from-marketing Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

In a crowded audio market how can you build a successful podcast? Ben Shapiro reveals his secrets. Ben is the Founder and CEO of I Hear Everything, a New Media company that connects brands and content creators with their target audience. Daniel and Ben get into the weeds of content creation for long and short form media, why you should always make content you feel comfortable with, and the one piece of advice you’ll thank Ben for in 5 years’ time. Follow Ben: LinkedIn: linkedin.com/in/benjshap Twitter: https://twitter.com/benjshap Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Step-By-Step Guide to Scaling Your Podcast For Maximum Reach Optimize Your Podcast for SEO Utilize Social Media Optimize Your Content for Engagement Utilize Paid Advertising Focus on Quality Content Repurpose Content Track and Monitor Your Results Leverage Your Network

Christina Garnett is the Principal Marketing Manager of Offline Community and Advocacy at HubSpot and she’s opening the playbook on community building. Join Daniel and Christina for this Talkwalker virtual event, where Christina unpacks her 2023 strategy for building engaged communities and how to bridge the gaps between brand and consumer - all signal, no fluff. Follow Christina: LinkedIn: linkedin.com/in/christinamgarnett Twitter: https://twitter.com/ThatChristinaG Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 07:40 The HubSpot Mission 09:07 Black Friday Conversations That Hit Different 12:19 How Christina Thinks About Community 13:43 Staying Close To Our People 17:46 Creating Touchpoints Of Connection 22:56 Thinking In The Comments 25:12 The Two-Beer Buzz 32:16 The Difference Between Targeting And Community 45:33 Tracking User Culture

How do you set your product marketing team up for success? Find out with Alexandria Snow, the customer-first marketer who knows exactly what you need. Alexandria is a sales and marketing technology consultant and product marketer with more than nine years of SaaS experience. She and Daniel dive into conversation about her unconventional path to marketing, why you need to know the business you’re in just as well as you know the customer, and the challenges around how product marketers are viewed in an organization. Follow Alexandria: LinkedIn: linkedin.com/in/snow-from-marketing Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 01:43 Not The School For Marketers 02:53 How I Think About Product Marketing 05:58 The First 30 Days 09:10 Product Marketing: Bridging The Gap 10:27 The Identity Of A Product Marketer 12:36 Don’t Wait To Hit The Go Button 17:17 The Marketing Hill I Would Die On 19:48 Choosing The Right Words 22:45 The Importance of Personal Brand 5 Steps to Think Like a Product Marketer: Tips and Strategies to Increase Product Sales Understand Your Customer: Research and Analyze Identify Your Customer’s Needs and Wants Create an Engaging Marketing Plan Develop Your Product Offering Implement and Monitor Your Plan

How do you reach an audience with $143 Billion worth of purchasing power? Gigi Robinson explains how to reach Gen Z. Gigi is a content creator, speaker and Founder of It’s Gigi, a creative media company that places focus on authentic content creation, partnerships, and consulting with nonprofits. Daniel and Gigi talk about why Gen Z demands authenticity in social media, the marketing hill she’d die on, and some of the trends you’re going to want to watch out for. And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo. Follow Gigi: LinkedIn: linkedin.com/in/gigirobinson Twitter: https://twitter.com/itsgigirobinson Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com The 5 Pillars of Authentic Social Media Content When creating social media content, it’s important to ensure that it’s authentic. Authenticity is key to success on social media, and it’s something that should be taken seriously. Here are the five pillars of authentic social media content: Be yourself: Your social media content should be true to who you are and what your brand stands for. Your content should reflect your values and beliefs, and it should be genuine and honest. Be consistent: Consistency is key when it comes to creating content. If you’re consistent in the type of content you’re creating, it will help to build trust and loyalty with your followers. Be relevant: Your content should be relevant to your target audience. It should be interesting and engaging, and it should provide value to your followers. Be creative: Your content should be creative and unique. It should stand out from the rest and grab people’s attention. Be timely: Timeliness is important when it comes to social media content. You should always be aware of what’s trending and create content accordingly.

In this fireside chat, Daniel has 7 quickfire questions for brand performance expert Alexa Kilroy. Alexa shares the best marketing advice she’s ever received, the marketing tactics she’s bullish on and plenty more besides. Follow Alexa: LinkedIn: linkedin.com/in/alexakilroy Twitter: https://twitter.com/AlexaKilroy Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Ann is the best selling author, CCO and keynote speaker who knows exactly what great content looks and sounds like. She’s ready to open her playbook wide open. Join Daniel and Ann for this AirMeet virtual event as Ann gets into her content framework, building an audience, plus AI platforms and their role in content creation Follow Ann: LinkedIn: https://www.linkedin.com/in/annhandley/ Twitter: https://twitter.com/MarketingProfs Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working in collaboration to produce amazing podcasts and more. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 03:02 How I Think About Great Content 07:43 Content Is Not A Performance Piece 15:12 Serving The Audience 19:47 The Inspiration To Write 21:52 The Importance Of Half Baked Ideas 24:39 4 Drafts, 4 Purposes 28:18 No Such A Thing As Writer’s Block 32:39 One In A Million Copywriting Tip 42:18 Writing From Experience

From education to Head of Brand at Triple Whale, Alexa’s journey into Marketing is an interesting one. Hear her hot takes on brand performance. Daniel and Alexa jump straight in talking about Google Ads, why authenticity matters more than what people think of you, and why the psychology of marketing and education go hand-in-hand. You’ll also hear Alexa’s takes on why Amazon and DoorDash are shaping customer expectations and why it’s time to ditch the fluff. Follow Alexa: LinkedIn: linkedin.com/in/alexakilroy Twitter: https://twitter.com/AlexaKilroy Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 01:31 Combining Brand And Performance 02:47 Growing Outside The Bubble 06:08 The Psychology of Marketing 09:32 Figuring Out Customer Experience 12:49 Alexa’s Two Marketing Hills 17:29 Creating Authority On Landing Pages 20:50 Becoming Repurposeful 23:05 Getting Into Google Ads 26:12 Who Gives A Shit?

Daniel’s back with 7 questions for wife and top marketer Ari, in this quickfire round. Hear the best advice she’s ever been given and some of the marketing tactics she’s bullish on. And if you enjoyed this episode, check out the full episode here: https://pod.link/1527434899 If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Ari: LinkedIn: linkedin.com/in/arimurray Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you consistently create content that converts? Ross Simmonds is one of the best content marketers out there and he’s ready to share the secret sauce. Ross is CEO at Foundation Marketing, the content marketing firm that helps B2B brands plan, create & distribute content that shapes culture. Join Daniel and Ross for this AirMeet virtual event. Follow Ross: LinkedIn: linkedin.com/in/rosssimmonds Twitter: https://twitter.com/TheCoolestCool Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 02:19 The 4 Categories Of Great Content 07:10 How To Avoid Mediocrity 11:19 The Benefit Of One Channel Greatness 14:30 The Role Of A Distribution Marketer 20:29 How To Understand Where Your Audience Is Hanging Out 25:25 The SEO Video Play 33:04 How To Grow As A Marketer 38:13 Intentional Content 42:20 Always Add Value

Trung T. Phan is the legendary marketer behind hundreds of viral memes and tweets. What he doesn’t know about viral content isn’t worth knowing. Join Daniel Murray and Trung for this AirMeet virtual event, where Trung breaks down low and high effort threads, how each tweet in a thread should be shareable, and how to sell great work Follow Trung: LinkedIn: linkedin.com/in/tp23 Twitter: https://twitter.com/trungtphan Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 03:49 Low Effort Viral 06:22 Pulling The Emotional Strings 09:18 Incorporating The Corporate Into Twitter 11:53 Nail The Headline 15:37 The Hard Work Behind A Thread 22:43 Why Content Creation Might Not Be For You 26:29 Consumer Facing Vs Private Passion 29:54 The Repurposing Formula 31:20 Who Cares Anyway?

Daniel fires 7 quick questions at Tyler and Connor in this fireside chat. Discover the best advice they've ever received, how to trust your own judgment, and way more besides. Follow Connor: LinkedIn: linkedin.com/in/connor-fyfe-films Follow Tyler: LinkedIn: linkedin.com/in/tyler-fyfe Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

This episode’s a special one as Daniel sits down with one of the most influential marketers in his life, his mom. Beverly Pamensky is also a serial entrepreneur in the travel and event industry, a small business advisor, and coach & mentor. Daniel and Beverly talk about how she adapted her marketing tactics after a global move, the importance of building fans of your brand, and the marshmallow campaign she invented to win loyal customers and stand out in a male-dominated industry. And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo. Follow Beverly: LinkedIn: linkedin.com/in/bevpamenskymurray Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com How To Build Brand Evangelists Deliver exceptional customer service Create a community around your brand Offer exclusive perks and rewards Encourage user-generated content Engage with your customers on social media

Matei Psatta is behind some of the most successful billboard advertising in the US and Europe. He shares why Out Of Home marketing is great for brand storytelling. Matei is Co-founder and CEO at Blindspot, the company building the world's first interconnected network of digital indoor & outdoor screens for advertisers. He and Daniel get into conversation on how to drive traffic using clever billboard tactics, why in-house creatives are a trend Matei loves to see, and connecting the dots between creativity and effective marketing. Do you want your website to stand out in a crowded marketplace? Turn the online spotlight back to your site and grab your customers’ attention with Semrush. For next level online marketing visit semrush.com/free and try it free for 7 days. Follow Matei: LinkedIn: linkedin.com/in/mateipsatta Twitter: https://twitter.com/mateipsatta Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Anthony responds to 7 quick fire questions from Daniel in this fireside chat. Get to know the B2B content marketer better and hear what motivates and inspires him. Follow Anthony: LinkedIn: linkedin.com/in/akennada Twitter: https://twitter.com/akennada Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Justin Welsh has been wildly successful in his mission to become a diversified solopreneur. And it all comes down to content. Join Daniel and Justin at this AirMeet virtual event where Justin unpacks the playbooks he’s created for overcoming friction when creating, how to build out templates, and the secrets to his own success, Follow Justin: LinkedIn: linkedin.com/in/justinwelsh Twitter: https://twitter.com/thejustinwelsh Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 04:54 The No-Hypothesis Hypothesis 07:35 Starting Out Advice 10:49 The Ideation Starting Point 14:48 Justin’s 10-Step Process 20:36 The Copywriting Template 23:58 Being Cognizant 29:14 Thinking In Concentric Circles 36:04 All Multifaceted 40:24 The Theme

Connor and Tyler Fyfe make the kind of video content that moves the needle on your marketing goals. How? Find out on this high signal episode. Daniel gets into it with Connor and Tyler as they discuss why you should replace the word ‘algorithm’ with the word ‘audience’, why driving an emotional response is a powerful marketing tool, and how you should consider quality versus quantity. And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo. Follow Connor: LinkedIn: linkedin.com/in/connor-fyfe-films Follow Tyler: LinkedIn: linkedin.com/in/tyler-fyfe Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 04:25 Replace Algorithm With Audience 09:25 Why Cutting Back Content Isn’t Always The Best Tactic 12:04 Quantity Or Quality? 14:43 Delivering On The Promise 19:20 The Beast Example 23:02 Content Creation That Demands Action 25:39 Bad Creative Is No Longer An Option 28:26 Where To Place Your Budget 30:42 The Writing Focus

Daniel has 7 rapid-fire questions for Brendan, one of the key names in influencer marketing. Join them in this fireside chat and get the personal story behind the headlines. If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Brendan: LinkedIn: linkedin.com/in/brendangahan Twitter: https://twitter.com/brendangahan Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com