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The Marketing Millennials

The Marketing Millennials

693 episodes — Page 13 of 14

81 - Building Community with Lyle McKeany (Invisible College)

Lyle McKeany is the Community & Events Lead for Invisible College. He is also early-stage startup growth marketer, two-time co-founder, sales & marketing consultant, and advisor. He is a writer, first and foremost. You can find his writing at https://lyle.substack.com where he sends a piece of his writing out every Saturday at 8:08 am PT.

Apr 6, 202244 min

80 - How to Run TikTok Ads w/Social Savannah

Savannah Sanchez aka Social Savannah is a paid social expert with a proven track record of helping DTC brands profitably acquire customers through campaign management + ad creative production. Get her TikTok course here: https://thesocialsavannah.podia.com/tiktok-course

Mar 28, 202240 min

79 - Building your social media strategy w/Anthony Yepez

Anthony has 13+ years experience in social media marketing, influencer marketing, community building, team management, content creation, campaign development and analytics. He currently is the SVP of Brand Strategy & Marketing Partnerships at CEG. He was formally the headed up social media at Bodybuilding.com and Spartan Race.

Mar 24, 202243 min

78 - Creating the foundation of your smart tech stack w/ Kevin Tate (CMO at Clearbit)

Kevin Tate is currently the Chief Revenue Officer at Clearbit. He was formally the CMO at Clearbit, CMO at Rigabo, VP at SurveyMonkey and has over 24 years of experience in marketing and sales. Check out new Clearbit here: https://clearbit.com/

Mar 18, 202245 min

77 - Mike Johnson (Bachelor Nation): Personal Branding and Confidence

Mike Johnson is the Host of Bachelor Nation and the author of best selling book Making The Love You Want. You may know him from the as the contestant on season 15 of The Bachelorette aka Hannah Brown season, but he is so much more than that.

Mar 15, 202255 min

76 - Brand-First Conversion Rate Optimization w/Shaun Brandt (Co-founder at Oddit)

Shaun Brandt is the co-founder of Oddit, a brand-first conversion rate optimization company that's worked with over 750 direct-to-consumer brands to help them boost conversion & strengthen brand loyalty through their website.

Mar 11, 202241 min

75 - Understanding the Psychology of Why People Buy w/Melina Palmer

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can’t Tell You, published in May 2021.

Mar 7, 202241 min

74 - Nik Sharma ("The DTC Guy"): How to create a great landing page that converts

Nik is the CEO of Sharma Brands, a strategic initiatives firm working with a wide range of brands to help grow and scale revenue across digital platforms. Nik is one of AdWeek’s Young & Influential, Forbes 30 under 30, Business Insider's up and coming Investors to Watch, and an investor and advisor to some of the fastest-growing brands in commerce. Subscribe to his newsletter here: https://nik.co/email

Mar 2, 202233 min

The Future of Marketing Ops | Ops Cast Podcast (MoPros)

The Marketing Millennials chat with Mike Rizzo (Founder of MoPros), Michael Hartmann (Sr. Director, Marketing Ops at Informa Markets), and Naomi Liu (Director or Global Marketing Ops at EFI) about all things Marketing Ops. Check out Ops Cast: HERE

Feb 27, 202249 min

Ep 7373 - How you should run marketing w/Adam Singer

Adam Singer is a Digital Marketing Executive. Previously led teams at Google, Invitae, LEX, and other awesome companies. Follow Adam on Twitter at @AdamSinger.

Feb 23, 202248 min

Ep 7272 - How to build an audience on TikTok w/JT Barnett

JT Barnett is Tiktok Advisor and Creator. He has building accounts that have amassed over 1 Million followers on TikTok (HoneyHouse) and advises some well known consumer brands on how to create content on TikTok like Poppi, Tonal, Therabody, My Girl Wellness, Magna Carta Cellars, Bulletproof Coffee, Spotify, and more.

Feb 16, 202244 min

CMO of Asana (Dave King) | How to think about marketing strategy

Dave King is the Chief Marketing Officer of Asana, which is on a mission to help teams work together effortlessly. He previously did marketing at Percolate, Salesforce, and HighFive. Asana Jobs: https://asana.com/jobs/all Asana Free Trial: https://asana.com/create-account Repost: Feb 11 2011

Feb 11, 202237 min

Ep 7171 - How to accelerate your marketing career w/Zain Kahn

Zain Kahn a marketing exec with deep experience in product-led growth and performance marketing. He has helped scale B2C products and marketplaces to over 8 million users in multiple verticals. Previously KPMG, Nestle, United Nations. FREE BOOK PROMO Get a free copy of Build Cool Sh*t by Dan McGaw by texting Millennial to 4159159011.

Feb 7, 202248 min

Ep 6770 - Marketing Psychology Tips and Tricks w/Phill Agnew

Phil Agnew is the Senior Product Marketer at Hotjar and the podcast host of Nudge, the consumer psychology podcast. EXCLUSIVE OFFER: Get a free copy of Build Cool Sh*t by Dan McGaw by texting Millennial to 4159159011.

Jan 18, 202249 min

Eric Siu - Level Up Your Marketing Career

Eric Siu is the founder of ClickFlow (SEO Software) and Single Grain (Ad agency), Podcast Host of "Marketing School" and "Leveling Up" (45 Million Downloads), and Author of Leveling Up. Get the book Leveling up here: https://www.levelingup.com/

Jan 5, 202228 min

Ep 6969 - NFT Marketing w/Jon Youshaei

As one of few marketers to work at both YouTube and Instagram, Jon Youshaei was featured in Inc Magazine for "cracking the code to going viral.” During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and celebrities to grow their audiences - and their incomes. During the past three years, Jon worked at Instagram where he helped build their creator team to empower a new generation of stars to grow and monetize on the platform. EXCLUSIVE OFFER: Get a free copy of Build Cool Sh*t by Dan Mcgaw by texting Millennial to 4159159011.

Dec 31, 202145 min

68 - Rory Sutherland (Ogilvy) - Psychology of Marketing

Rory Sutherland is the Vice Chairman of one of the largest and most world renowned agencies Oglivy and Mather. He is also the author of one of the best marketing book, Alchemy, the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. Get his book Alchemy: https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X Exclusive to TMM Listeners: 20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)

Dec 15, 20211h 39m

67 - Go-To-Market Strategy w/Sangram Vajre (Co-Founder of Terminus)

Sangram Vajre is the co-founder of Terminus, a top Account-Based Marketing software company. He ran marketing at Pardot (acquired by ExactTarget and then by Salesforce for $2.7B). He recently just wrote a book MOVE: the 4-question go-to-market framework which is a Wall Street Journal and USA Today best seller. Exclusive to TMM Listeners: 20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)

Dec 11, 202152 min

66 - Disrupting Cold Email w/Andy Mowat (Founder of Gated)

Andy has spent his career building sales and marketing engines for world-beating companies (Upwork, Box, Culture Amp). He is now the CEO and Founder of Gated, which is on a mission to make email better for everyone. Exclusive to TMM Listeners: 20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)

Dec 2, 202149 min

65 - Jared Gardner (Sprinklr): Rethinking Marketing Technology

Jared Gardner is the VP of Digital Marketing at Sprinklr, the leading enterprise company for all customer-facing functions. He formally ran Demand Generation at ServiceTitan and Web Optimization at Qualtrics. Exclusive to TMM Listeners: 20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)

Nov 17, 202139 min

64 - Alex Garcia (Gumroad): Growth Marketing Examined

Alex Garcia is the "Growth Guy". He currently runs marketing at Gurmroad and previously worked for the newsletter, The Hustle. He currently is building marketing examined. A newsletter all about growth marketing. Exclusive to TMM Listeners: 20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)

Nov 9, 202144 min

Ep 6363 - Dave Gerhardt (Drift): Importance of Building Brand

Dave Gerhardt is the Chief Brand Officer at Drift and founder of DGMG (davegerhardt.com) where he helps B2B SaaS companies with marketing. Previously he was the CMO at Privy (acquired by Attentive). He also has an upcoming book coming Q4: founderbrand.com. Exclusive to TMM Listeners: 20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)

Oct 27, 202154 min

Amanda Goetz (Founder of House of Wise): Brand Strategy

Amanda is the founder of House of Wise, a luxury CBD company for women, and the Half Time CMO at Teal. She was formally the VP of Brand & Product Marketing at The Knot World, the world's #1 wedding brand and online marketplace for couples and wedding professionals. 20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)

Oct 21, 202132 min

62 - Chris Walker (Refine Labs): How Dark Social Impacts Your Marketing

Chris Walker, the CEO and Founder of Refine Labs joins the podcast. We talk about Dark Social, Attribution, and Why/how people buy. 20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance) Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-walker-41597028/ Refine Labs Podcast: https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP?si=h6zmLFUxQ_aiEGDNyWiuXg

Oct 13, 202143 min

Ross Simmonds: Content Distribution Strategy

We sat down with the Coolest Cool aka Ross Simmonds last year. The founder of Foundation, B2B Marketing agency. This man is a content creation and distribution wizard. Follow @thecoolestcool on Twitter

Sep 27, 202142 min

Ep 6161 - How to Market to Marketers w/Kris Rudeegraap (CEO of Sendoso)

This episode guest is Kris Rudeegraap the CEO of Sendoso, the leading Sending Platform, which helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey.

Sep 16, 202128 min

Nicole Parlapiano (VP of Marketing at Tinder): Data, Gen Z and more

We were joined by Nicole Parlapiano, the Vice President, Marketing for North America at Tinder on Jan 4th. She previously was the Head of Marketing at WeWork and Vice President at VaynerMedia.

Sep 11, 202151 min

Ep 5660 - How To Do Audience Research w/Amanda Natividad

Amanda Natividad is currently the Marketing Architect for audience research startup, SparkToro. She also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Previously: She led marketing for Growth Machine; led marketing for Liftopia; built Fitbit's B2B content program; led content & comms for NatureBox.

Sep 4, 202141 min

Justin Welsh: Make Income with Linkedin

Justin Welsh is a sales leader that helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital from venture firms. He also grew his LinkedIn following to over 70K followers and has one of the best Linkedin Playbook courses on the market. Justin's Linkedin Course: https://www.theofficialjustin.com/personalbranding The is a rerun episode from 2/24/2021

Aug 12, 202147 min

59 - How to Market an Agency w/Jeremy Moser

Jeremy Moser is the co-founder & CEO of uSERP, where he helps businesses improve organic rankings, traffic, and revenue through digital PR, SEO, and link building. His agency work with brands like Monday.com, Hotjar, Freshworks, ActiveCampaign, and more.

Aug 3, 202132 min

Matthew Kobach (Fast): How To Add Value On Social Media

This episode is a rerun from November 2020 from our talk with Matthew Kobach (@mkobach), Director of Content at Fast and former Head of Social Media for the New York Stock Exchange, who talks about how to do social media right.

Jul 19, 202149 min

58 - Everything Marketing Operations with Sara McNamara (Slack)

Sara McNamara is an award-winning marketing and sales technology solution architect whose work has been recognized by the likes of Salesforce (Pardot), Adobe (Marketo), Drift, and LeanData. She currently does MarTech stack (+ strategy) @ Slack.

Jul 13, 20211h 9m

57 - Build Cool Sh*t with Dan McGaw

Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of McGaw.io,a Marketing Technology and Marketing Analytics Agency. Coined as one of the original growth hackers, he has led the teams at Kissmetrics.com and CodeSchool.com. He is also author of the book, "Build Cool Sh*t". Free copy here: https://mcgaw.io/build-cool-shit-book

Jun 25, 202139 min

56 - The Truth about Thought Leadership with Chi Thukral

Chi Thukral works as a Senior Digital Marketing Manager and Content Marketing Head at Yanko Design. She is one of the most authentic content creators and marketers on Twitter. Follow: @chithukral on Twitter

Jun 15, 202156 min

55 - Allen Gannett - How to Write a Book

Allen Gannett is an entrepreneur, marketer, author, and angel investor, who Founded TrackMaven, which in October 2018 merged with Skyword to form the #1 content marketing platform and wrote the book, The Creative Curve Follow @allen on Twitter.

Jun 7, 202135 min

54 - Melanie Deziel: Content Marketing Framework

Melanie Deziel is the Director of Content at Foundation Marketing and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas.

May 25, 202133 min

53 - Joanna Wiebe (CopyHackers): Writing Copy That Converts

Joanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency. For nearly 15 years, she has worked with incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO to optimize their copy. Check out: https://copyhackers.com/

May 12, 202151 min

52 - How to Network like a Pro w/Dennis Yu (CEO of BlitzMetrics)

Dennis Yu is the CEO of BlitzMetrics, a digital marketing company that partners with schools to train young adults. He is also Chief Technical Officer of ChiroRevenue, a digital marketing company that helps chiropractors with their online marketing efforts. Follow Dennis: @DennisYu

May 4, 202152 min

Ep 5151 - Search Engine Optimization (SEO) - Diana Richardson (SEMrush)

Diane Richardson is the Social media and community manager at SEMrush. She over 10 years of digital marketing and SEO experience.

Apr 27, 202142 min

S50 Ep 5050 - How to be Marketing Freelancer w/Kaleigh Moore

Kaleigh Moore is a freelance writer. Her specialty: Blog content, research, and reporting. Kaleigh's clients include Shopify, AT&T, and more. She also cover retail, DTC, and sustainable fashion for publications like Vogue Business, Forbes, Glossy, Inc. Magazine, Entrepreneur, and Fast Company. Follow: @Kaleighf

Apr 19, 202132 min

49 - Lebo Lion: Marketing is about Mindset

Lebo Lion is the voice of marketing in South Africa. She helps African Businesses nurture & accelerate growth with marketing & digital tools. She is also a Speaker, Marketing Podcast Host, Social Media Strategist, and 40 Under 40 Business Elites. Follow Lebo Lion: @LeboLion_SA

Apr 10, 202139 min

Ep 4848 - Ann Handley (MarketingProfs): Everybody Can Write

Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. Ann is a speaker, author, and member of the LinkedIn Influencer program. She is the author of the Wall Street Journal best-seller on business writing, "Everybody Writes," and the co-author of the best-selling book on content marketing, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business."

Apr 5, 202131 min

Ep 4747 - Environmentally Friendly Marketing Tactics - Dane Baker (Founder of EcoCart)

Dane Baker, Founder of EcoCart, is on a mission to make the fight against climate change easy, affordable, and accessible so that everyone can do their part. Check out EcoCart - https://ecocart.io/

Mar 29, 202132 min

Ep 8446 - Devin Reed (Gong) - How To Create Content That People Would Pay For

Devin Reed is the Head of Content Strategy at Gong and he also owns The Reeder where I help B2B marketing and sales teams with content strategy. Follow him on Linkedin here: https://www.linkedin.com/in/devinreed/

Mar 23, 202144 min

Ep 4545 - Why Personal Brands Matter For Your Brand with Amelia Sordell

Amelia is the Founder of Klowt, a Personal Branding Agency and the Founder of Socially Uncommon, a B2B Social Media Agency. Follow her on Linkedin here: https://www.linkedin.com/in/ameliasordell/ Klowt: https://www.linkedin.com/company/klowt Socially Uncommon: https://www.linkedin.com/company/socially-uncommon/

Mar 19, 202134 min

Personal Branding on Linkedin | Rep Your Brand Podcast with Nick Bennett

On this episode of The Marketing Millennials, Daniel talks with Nick Bennett on the Rep Your Brand Podcast. We discuss the benefits of growing your brand on LinkedIn.

Mar 12, 202135 min

Ep 4444 - How to Stand Out in Marketing with Peep Laja

Peep Laja is the founder of CXL, Speero, and Wynter. - At CXL we help marketers become the absolute top, the 1%. - At Speero we help mid-to-large enterprises optimize their CX, and scale growth through managed experimentation programs. - At Wynter, we help you analyze and improve your product messaging Follow Peep on Twitter: @PeepLaja

Mar 6, 202142 min

Ep 4343 - The Importance of Channel Testing with Buster Scher (Hoops Nation)

Buster Scher is the Founder of Hoops Nation and Host of The Buster Show podcast. Hoops Nation has over 1 million followers on Instagram, 4.2 million followers and over 667,000+ followers on Facebook. Follow Buster: Linkedin: https://www.linkedin.com/in/busterscher/ Instagram: @buster

Feb 27, 202131 min

Ep 4242 - The Linkedin Growth Playbook with Justin Welsh

Justin Welsh is a sales leader that helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital from venture firms. He also grew his LinkedIn following to over 70K followers and has one of the best Linkedin Playbook courses on the market. Justin's Linkedin Course: https://www.theofficialjustin.com/personalbranding

Feb 24, 202147 min

Ep 4141 - Sales and Marketing Alignment with Morgan Ingram

Morgan Ingram is a 3x LinkedIn Top Sales Voice and the Director of Sales Execution of JB Sales Training. He is also the host of the podcast and YouTube Channel called The SDR Chronicles. Morgan's Linkedin: https://www.linkedin.com/in/morganjingram/ Morgan's Instagram: https://www.instagram.com/morganjingram

Feb 21, 202147 min