132 - How Marketers Can Affect Change and Channel Desire, With Aaron Orendorff
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Show Notes
How do you take audience desire and channel it into action? Aaron Orendorff is the marketer who knows all about affecting change.
Aaron is the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus.
Daniel and Aaron get straight into conversation discussing his conversion from pastor to marketer, what religion can teach about marketing, and why your job isn’t to create desire - it’s to channel it.
Plus you’ll hear why organic traffic is the tide that lifts all ships and why Aaron believes you need to go slow to go fast when it comes to social.
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Follow Aaron:
LinkedIn: https://www.linkedin.com/in/aaronorendorff/
Twitter: https://twitter.com/AaronOrendorff
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Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
00:00 Intro
03:23 The Power Of A Well Delivered Sermon
05:04 Channel, Don’t Create Desire
11:44 Change Life, Gain A Convert
15:15 Bad Decisions Leading To Better Decisisions
17:32 Riding The Endorphin Wave
19:18 The Tide That Lifts All Ships
23:20 Go Slow To Go Fast
24:00 Consistency Is A Superpower
27:35 Perfection Is The Enemy Of Done