120 - The Power of Association Marketing, with Casey Adams
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Show Notes
Casey may be young but he’s gained more marketing knowledge in the last 5 years than operators twice his age.
Daniel and Casey get into the kind of conversation where you'll want to grab a pen. Crammed full of high-signal, practical takes, Casey shares his thoughts on how to DM influencers, tripling down on video content, and why you should see your brand as a media company.
Follow Casey:
LinkedIn: linkedin.com/in/casey-adams-430b3114a
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Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
0:00 Intro
02:03 Making The Right Associations
07:02 How to DM Influencers
09:18 Creating Instant Connections
13:25 The Most Powerful Way to Market Yourself
16:12 Time to Triple Down
21:48 Embodying The Entrepreneur Spirit
27:06 Your Podcast As A Media Company
33:16 Just Get Started Already
35:59 Exciting Future Shout Out