The Marketing Millennials

How do you carry out great product marketing? You drill down into who your customers are and where they spend their time. Tamara Grominsky is the VP of Product Marketing at Kajabi, the all-in-one platform helping entrepreneurs create profitable online courses and coaching programs. Daniel dives straight into it with Tamara on why you need to dust down those old customer segmentations, how to perfectly tailor the customer journey, and how to leverage paid search to find your next set of customers. Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you take audience desire and channel it into action? Aaron Orendorff is the marketer who knows all about affecting change. Aaron is the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus. Daniel and Aaron get straight into conversation discussing his conversion from pastor to marketer, what religion can teach about marketing, and why your job isn’t to create desire - it’s to channel it. Plus you’ll hear why organic traffic is the tide that lifts all ships and why Aaron believes you need to go slow to go fast when it comes to social. . Follow Aaron: LinkedIn: https://www.linkedin.com/in/aaronorendorff/ Twitter: https://twitter.com/AaronOrendorff Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 03:23 The Power Of A Well Delivered Sermon 05:04 Channel, Don’t Create Desire 11:44 Change Life, Gain A Convert 15:15 Bad Decisions Leading To Better Decisisions 17:32 Riding The Endorphin Wave 19:18 The Tide That Lifts All Ships 23:20 Go Slow To Go Fast 24:00 Consistency Is A Superpower 27:35 Perfection Is The Enemy Of Done

How do you set yourself up for success in marketing? You show impact. Kyle Lacy unwraps exactly how to make that happen. Kyle is CMO at Jellyfish, an author, and speaker. Daniel and Kyle get into why showing impact is essential for your personal and professional success, why you must align revenue to marketing, and the one thing marketers get wrong. Follow Kyle: LinkedIn: linkedin.com/in/kylelacy Twitter: https://twitter.com/kyleplacy Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you build community on LinkedIn, with so many voices competing for attention? Dave Gerhardt is the LinkedIn OG with all the knowledge. Dave is the Founder of ExitFive, a platform for B2B marketing professionals, with more than 3,000 paying members. He’s also the host of the ExitFive podcast. He joins Daniel on this LinkedIn Live event. Daniel and Dave discuss why founders shouldn’t be afraid of building their personal brand on LinkedIn, the inspiration behind the name ExitFive, and why LinkedIn is the perfect platform to push people towards your own channels. Follow David: LinkedIn: https://www.linkedin.com/in/davegerhardt/ Twitter: https://twitter.com/davegerhardt Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: Timestamps: 00:00 Intro 08:40 An Interesting Place To Be Right Now 10:54 Going Where The People Are 13:55 The Inherent Fascination With The Origin Story 17:39 ExitFive’s Origin Story 21:05 Posting On Social Media? It’s Not For Everyone 26:44 The Yoga Example 35:16 The Need For a Point Of View 46:00 Content Consistently 54:21 Being Authentic HOW TO BUILD A COMMUNITY ON LINKEDIN LinkedIn is one of the most popular social media platforms for professionals in various industries. Building a LinkedIn community can be extremely beneficial for marketing professionals, as it can help them connect with potential clients, industry peers, and thought leaders. Here are some tips on how to build a LinkedIn community as a marketing professional: Define your target audience: Before you start building your LinkedIn community, it’s essential to know who you want to reach. Define your target audience, including their job titles, industries, and interests. This will help you create content that resonates with them and tailor your outreach efforts to connect with the right people. Create a compelling profile: Your LinkedIn profile is your personal brand on the platform. Ensure your profile is complete and optimized with a professional headshot, a concise and clear headline, and a summary that highlights your skills and achievements. Add relevant keywords to your profile to increase its visibility in search results. Share valuable content: The best way to build a LinkedIn community is by sharing valuable content regularly. Create and share content that provides insights, solves problems, and offers tips to your target audience. Make sure your content is relevant, informative, and engaging. Also, consider using multimedia, such as images, videos, and infographics, to make your content more engaging. Engage with others: Building a LinkedIn community requires engagement. Take the time to comment on other people’s posts, share their content, and connect with people who are relevant to your target audience. This will help you establish yourself as a thought leader in your industry and build a network of like-minded individuals. Join LinkedIn groups: LinkedIn groups are a great way to connect with people who share your interests and passions. Join relevant groups and participate in discussions. This will help you expand your network, learn from others, and increase your visibility. Host webinars and events: Hosting webinars and events is an excellent way to build your LinkedIn community. It allows you to showcase your expertise, connect with your target audience, and provide value to your community. Make sure to promote your webinars and events on LinkedIn to attract the right audience. Building a LinkedIn community takes time and effort, but it’s worth it. By following these tips, you can create a network of engaged professionals who can help you achieve your marketing goals.

Daniel launches 7 quickfire questions for product marketer, Alexandria Snow. Alexandria shares her best marketing tactics, trends she’s jumping on and more besides. Follow Follow Alexandria: LinkedIn: linkedin.com/in/snow-from-marketing Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

In a crowded audio market how can you build a successful podcast? Ben Shapiro reveals his secrets. Ben is the Founder and CEO of I Hear Everything, a New Media company that connects brands and content creators with their target audience. Daniel and Ben get into the weeds of content creation for long and short form media, why you should always make content you feel comfortable with, and the one piece of advice you’ll thank Ben for in 5 years’ time. Follow Ben: LinkedIn: linkedin.com/in/benjshap Twitter: https://twitter.com/benjshap Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Step-By-Step Guide to Scaling Your Podcast For Maximum Reach Optimize Your Podcast for SEO Utilize Social Media Optimize Your Content for Engagement Utilize Paid Advertising Focus on Quality Content Repurpose Content Track and Monitor Your Results Leverage Your Network

Christina Garnett is the Principal Marketing Manager of Offline Community and Advocacy at HubSpot and she’s opening the playbook on community building. Join Daniel and Christina for this Talkwalker virtual event, where Christina unpacks her 2023 strategy for building engaged communities and how to bridge the gaps between brand and consumer - all signal, no fluff. Follow Christina: LinkedIn: linkedin.com/in/christinamgarnett Twitter: https://twitter.com/ThatChristinaG Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 07:40 The HubSpot Mission 09:07 Black Friday Conversations That Hit Different 12:19 How Christina Thinks About Community 13:43 Staying Close To Our People 17:46 Creating Touchpoints Of Connection 22:56 Thinking In The Comments 25:12 The Two-Beer Buzz 32:16 The Difference Between Targeting And Community 45:33 Tracking User Culture

How do you set your product marketing team up for success? Find out with Alexandria Snow, the customer-first marketer who knows exactly what you need. Alexandria is a sales and marketing technology consultant and product marketer with more than nine years of SaaS experience. She and Daniel dive into conversation about her unconventional path to marketing, why you need to know the business you’re in just as well as you know the customer, and the challenges around how product marketers are viewed in an organization. Follow Alexandria: LinkedIn: linkedin.com/in/snow-from-marketing Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 01:43 Not The School For Marketers 02:53 How I Think About Product Marketing 05:58 The First 30 Days 09:10 Product Marketing: Bridging The Gap 10:27 The Identity Of A Product Marketer 12:36 Don’t Wait To Hit The Go Button 17:17 The Marketing Hill I Would Die On 19:48 Choosing The Right Words 22:45 The Importance of Personal Brand 5 Steps to Think Like a Product Marketer: Tips and Strategies to Increase Product Sales Understand Your Customer: Research and Analyze Identify Your Customer’s Needs and Wants Create an Engaging Marketing Plan Develop Your Product Offering Implement and Monitor Your Plan

How do you reach an audience with $143 Billion worth of purchasing power? Gigi Robinson explains how to reach Gen Z. Gigi is a content creator, speaker and Founder of It’s Gigi, a creative media company that places focus on authentic content creation, partnerships, and consulting with nonprofits. Daniel and Gigi talk about why Gen Z demands authenticity in social media, the marketing hill she’d die on, and some of the trends you’re going to want to watch out for. And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo. Follow Gigi: LinkedIn: linkedin.com/in/gigirobinson Twitter: https://twitter.com/itsgigirobinson Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com The 5 Pillars of Authentic Social Media Content When creating social media content, it’s important to ensure that it’s authentic. Authenticity is key to success on social media, and it’s something that should be taken seriously. Here are the five pillars of authentic social media content: Be yourself: Your social media content should be true to who you are and what your brand stands for. Your content should reflect your values and beliefs, and it should be genuine and honest. Be consistent: Consistency is key when it comes to creating content. If you’re consistent in the type of content you’re creating, it will help to build trust and loyalty with your followers. Be relevant: Your content should be relevant to your target audience. It should be interesting and engaging, and it should provide value to your followers. Be creative: Your content should be creative and unique. It should stand out from the rest and grab people’s attention. Be timely: Timeliness is important when it comes to social media content. You should always be aware of what’s trending and create content accordingly.

In this fireside chat, Daniel has 7 quickfire questions for brand performance expert Alexa Kilroy. Alexa shares the best marketing advice she’s ever received, the marketing tactics she’s bullish on and plenty more besides. Follow Alexa: LinkedIn: linkedin.com/in/alexakilroy Twitter: https://twitter.com/AlexaKilroy Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Ann is the best selling author, CCO and keynote speaker who knows exactly what great content looks and sounds like. She’s ready to open her playbook wide open. Join Daniel and Ann for this AirMeet virtual event as Ann gets into her content framework, building an audience, plus AI platforms and their role in content creation Follow Ann: LinkedIn: https://www.linkedin.com/in/annhandley/ Twitter: https://twitter.com/MarketingProfs Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working in collaboration to produce amazing podcasts and more. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 03:02 How I Think About Great Content 07:43 Content Is Not A Performance Piece 15:12 Serving The Audience 19:47 The Inspiration To Write 21:52 The Importance Of Half Baked Ideas 24:39 4 Drafts, 4 Purposes 28:18 No Such A Thing As Writer’s Block 32:39 One In A Million Copywriting Tip 42:18 Writing From Experience

From education to Head of Brand at Triple Whale, Alexa’s journey into Marketing is an interesting one. Hear her hot takes on brand performance. Daniel and Alexa jump straight in talking about Google Ads, why authenticity matters more than what people think of you, and why the psychology of marketing and education go hand-in-hand. You’ll also hear Alexa’s takes on why Amazon and DoorDash are shaping customer expectations and why it’s time to ditch the fluff. Follow Alexa: LinkedIn: linkedin.com/in/alexakilroy Twitter: https://twitter.com/AlexaKilroy Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 01:31 Combining Brand And Performance 02:47 Growing Outside The Bubble 06:08 The Psychology of Marketing 09:32 Figuring Out Customer Experience 12:49 Alexa’s Two Marketing Hills 17:29 Creating Authority On Landing Pages 20:50 Becoming Repurposeful 23:05 Getting Into Google Ads 26:12 Who Gives A Shit?

Daniel’s back with 7 questions for wife and top marketer Ari, in this quickfire round. Hear the best advice she’s ever been given and some of the marketing tactics she’s bullish on. And if you enjoyed this episode, check out the full episode here: https://pod.link/1527434899 If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Ari: LinkedIn: linkedin.com/in/arimurray Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you consistently create content that converts? Ross Simmonds is one of the best content marketers out there and he’s ready to share the secret sauce. Ross is CEO at Foundation Marketing, the content marketing firm that helps B2B brands plan, create & distribute content that shapes culture. Join Daniel and Ross for this AirMeet virtual event. Follow Ross: LinkedIn: linkedin.com/in/rosssimmonds Twitter: https://twitter.com/TheCoolestCool Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 02:19 The 4 Categories Of Great Content 07:10 How To Avoid Mediocrity 11:19 The Benefit Of One Channel Greatness 14:30 The Role Of A Distribution Marketer 20:29 How To Understand Where Your Audience Is Hanging Out 25:25 The SEO Video Play 33:04 How To Grow As A Marketer 38:13 Intentional Content 42:20 Always Add Value

Trung T. Phan is the legendary marketer behind hundreds of viral memes and tweets. What he doesn’t know about viral content isn’t worth knowing. Join Daniel Murray and Trung for this AirMeet virtual event, where Trung breaks down low and high effort threads, how each tweet in a thread should be shareable, and how to sell great work Follow Trung: LinkedIn: linkedin.com/in/tp23 Twitter: https://twitter.com/trungtphan Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 03:49 Low Effort Viral 06:22 Pulling The Emotional Strings 09:18 Incorporating The Corporate Into Twitter 11:53 Nail The Headline 15:37 The Hard Work Behind A Thread 22:43 Why Content Creation Might Not Be For You 26:29 Consumer Facing Vs Private Passion 29:54 The Repurposing Formula 31:20 Who Cares Anyway?

Daniel fires 7 quick questions at Tyler and Connor in this fireside chat. Discover the best advice they've ever received, how to trust your own judgment, and way more besides. Follow Connor: LinkedIn: linkedin.com/in/connor-fyfe-films Follow Tyler: LinkedIn: linkedin.com/in/tyler-fyfe Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

This episode’s a special one as Daniel sits down with one of the most influential marketers in his life, his mom. Beverly Pamensky is also a serial entrepreneur in the travel and event industry, a small business advisor, and coach & mentor. Daniel and Beverly talk about how she adapted her marketing tactics after a global move, the importance of building fans of your brand, and the marshmallow campaign she invented to win loyal customers and stand out in a male-dominated industry. And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo. Follow Beverly: LinkedIn: linkedin.com/in/bevpamenskymurray Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com How To Build Brand Evangelists Deliver exceptional customer service Create a community around your brand Offer exclusive perks and rewards Encourage user-generated content Engage with your customers on social media

Matei Psatta is behind some of the most successful billboard advertising in the US and Europe. He shares why Out Of Home marketing is great for brand storytelling. Matei is Co-founder and CEO at Blindspot, the company building the world's first interconnected network of digital indoor & outdoor screens for advertisers. He and Daniel get into conversation on how to drive traffic using clever billboard tactics, why in-house creatives are a trend Matei loves to see, and connecting the dots between creativity and effective marketing. Do you want your website to stand out in a crowded marketplace? Turn the online spotlight back to your site and grab your customers’ attention with Semrush. For next level online marketing visit semrush.com/free and try it free for 7 days. Follow Matei: LinkedIn: linkedin.com/in/mateipsatta Twitter: https://twitter.com/mateipsatta Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Anthony responds to 7 quick fire questions from Daniel in this fireside chat. Get to know the B2B content marketer better and hear what motivates and inspires him. Follow Anthony: LinkedIn: linkedin.com/in/akennada Twitter: https://twitter.com/akennada Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Justin Welsh has been wildly successful in his mission to become a diversified solopreneur. And it all comes down to content. Join Daniel and Justin at this AirMeet virtual event where Justin unpacks the playbooks he’s created for overcoming friction when creating, how to build out templates, and the secrets to his own success, Follow Justin: LinkedIn: linkedin.com/in/justinwelsh Twitter: https://twitter.com/thejustinwelsh Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 04:54 The No-Hypothesis Hypothesis 07:35 Starting Out Advice 10:49 The Ideation Starting Point 14:48 Justin’s 10-Step Process 20:36 The Copywriting Template 23:58 Being Cognizant 29:14 Thinking In Concentric Circles 36:04 All Multifaceted 40:24 The Theme

Connor and Tyler Fyfe make the kind of video content that moves the needle on your marketing goals. How? Find out on this high signal episode. Daniel gets into it with Connor and Tyler as they discuss why you should replace the word ‘algorithm’ with the word ‘audience’, why driving an emotional response is a powerful marketing tool, and how you should consider quality versus quantity. And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo. Follow Connor: LinkedIn: linkedin.com/in/connor-fyfe-films Follow Tyler: LinkedIn: linkedin.com/in/tyler-fyfe Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 04:25 Replace Algorithm With Audience 09:25 Why Cutting Back Content Isn’t Always The Best Tactic 12:04 Quantity Or Quality? 14:43 Delivering On The Promise 19:20 The Beast Example 23:02 Content Creation That Demands Action 25:39 Bad Creative Is No Longer An Option 28:26 Where To Place Your Budget 30:42 The Writing Focus

Daniel has 7 rapid-fire questions for Brendan, one of the key names in influencer marketing. Join them in this fireside chat and get the personal story behind the headlines. If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Brendan: LinkedIn: linkedin.com/in/brendangahan Twitter: https://twitter.com/brendangahan Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you create content that converts? Ask Ari Muray, VP of Growth at Sharma Brands and creator of the Go-To-Millions newsletter, reaching more than 14.5k subscribers twice a week. Join Daniel and Ari for this AirMeet virtual event, where Ari unpacks her playbook on content that converts. Follow Ari: LinkedIn: www.linkedin.com/in/arimurray Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

First impressions count and when your customer has a great onboarding experience, they’ll be back. Discover Val Geisler’s retention marketing strategies. Val is Customer Advocacy Lead at Klaviyo. She’s also a CustomerX award nominee and speaker. Daniel and Val get into how a background in theater was the perfect fit for a career in marketing, how customer acquisition relies on onboarding, and how to distribute data insights in a meaningful way to your marketing team. Follow Val: LinkedIn: https://www.linkedin.com/in/lovevalgeisler/ Twitter: https://twitter.com/lovevalgeisler Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Join Daniel as he and Cody get into 7 questions that reveal Cody’s motivation and passions for marketing and more. Join them in this fireside chat. If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support! Follow Cody: LinkedIn: linkedin.com/in/cody-plofker-47a29b120 Twitter: https://twitter.com/codyplof Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Morgan J Ingram is a marketer at the top of the B2B game and he’s opening up his email playbook. Grab a pen. Join Daniel Murray and Morgan for this Airmeet virtual event, where Morgan unpacks the secrets to email success - all signal, no fluff. Follow Morgan: LinkedIn: linkedin.com/in/morganjingram Twitter: https://twitter.com/morganjingram Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you create the kind of content your audience actually wants? Anthony Kennada is solving the problem for B2B companies with AudiencePlus, building software, content, and community to help every company evolve their content and media marketing. Daniel and Anthony get into distributing content in a meaningful way, the community-led growth trend, and why people buy from people. Do you want your website to stand out in a crowded marketplace? Turn the online spotlight back to your site and grab your customers’ attention with Semrush. For next level online marketing visit semrush.com/free and try it free for 7 days. Follow Anthony: LinkedIn: linkedin.com/in/akennada Twitter: https://twitter.com/akennada Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com How to Write Content For a B2B Audience Write Content With a B2B Perspective Use Short Sentences And Paragraphs Be Ultra-Specific. Don’t Shy Away From Industry Jargon. Don’t Be Afraid To Be Funny And Use Storytelling

How do brands create a customer experience that feels like private membership? Through Smartrr software. Meet the Founder and CMO. Smartrr helps DTC brands by creating a seamless checkout and customer portal experience for subscribers. It also empowers teams to be agile and proactive through real-time analytics and customer success tools. Daniel gets into conversation with Founder and CEO Gabriella Tegen and Shannon O’Boyle, Marketing Director. You’ll hear how this innovative app started with a problem that needed to be solved, how subscription creates brand advocates, and trends to keep an eye on - like giftable subscriptions. And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth. Visit northbeam.io to request a demo now. Follow Shannon: LinkedIn: linkedin.com/in/shannonoboylesmartrr Follow Gabriella: LinkedIn: linkedin.com/in/gabriella-yitzhaek Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 02:27 Next Gen Subscription Apps 07:00 The Right Way to Treat Your Customer 11:18 Creating The Right Functionality For The Job 15:12 Subscription VS Membership 19:39 The Perfect Combination Business Model 23:59 How to Flip Your Funnel 28:24 How to Create Brand Advocates 31:29 Sound Advice 37:51 Who’s Inspiring Smartrr?

Casey may be young but he’s gained more marketing knowledge in the last 5 years than operators twice his age. Daniel and Casey get into the kind of conversation where you'll want to grab a pen. Crammed full of high-signal, practical takes, Casey shares his thoughts on how to DM influencers, tripling down on video content, and why you should see your brand as a media company. Follow Casey: LinkedIn: linkedin.com/in/casey-adams-430b3114a Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 02:03 Making The Right Associations 07:02 How to DM Influencers 09:18 Creating Instant Connections 13:25 The Most Powerful Way to Market Yourself 16:12 Time to Triple Down 21:48 Embodying The Entrepreneur Spirit 27:06 Your Podcast As A Media Company 33:16 Just Get Started Already 35:59 Exciting Future Shout Out

Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to. As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week. Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing. And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth. Visit northbeam.io to request a demo now. Follow Devin: LinkedIn: linkedin.com/in/devinreed Twitter: https://twitter.com/TheReederCo Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: Timestamps: 0:00 Intro 05:19 Balance Planning With Action 10:23 Mind Share Before Market Share 14:36 Planning Starts With The CEO 17:25 Funnels VS Buckets 18:41 Spheres of Influence 22:46 Not Settling 29:08 Life’s Too Short 37:58 When Media Companies Aren’t Media Companies 47:07 The Wrong Expectation

Once upon a time, Cody believed marketing was stupid. Now he’s obsessed with it. Find out what changed. Cody is the CMO of Jones Road Beauty and writer of a weekly marketing newsletter. He and Daniel dive into his early experience as a coach trying to drum up business, why every marketer should know finance inside out, and why analyzing the basics gives you the most accurate answers. And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth. Visit northbeam.io to request a demo now. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Cody: LinkedIn: linkedin.com/in/cody-plofker-47a29b120 Twitter: https://twitter.com/codyplof Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 02:06 The Fun Part 06:15 What The Modern Marketer Needs 08:27 Start With The Basics 12:43 The Marketing Hill I Would Die On 16:02 Core Commitment To Content 18:19 Looking Up To Nik Sharma 19:14 Where to Find Cody

Join Daniel as he fires 7 questions at Jay, digging into what motivates and inspires him. Join them in this fireside chat and get to know Jay on a deeper level. If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support! Follow Jay: LinkedIn: linkedin.com/in/schwedelson Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Brendan Gahan throws his influencer marketing playbook wide open in this high signal interview. As Partner and Chief Social Officer at Mekanism, Brendan has worked in the creator/influencer brand partnership for space for years. He and Daniel talk specifics about creating the right brand/creator relationship, how to move creators down through the marketing funnel, and why relationships are at the heart of Brendan’s work. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Brendan: LinkedIn: linkedin.com/in/brendangahan Twitter: https://twitter.com/brendangahan Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 01:42 The Pitch That Broke The Internet 06:06 How to Treat a Brand Partnership 12:00 Activating Your Your Brand 16:03 Starting With a Blank Slate 17:07 The Marketing Hill I Would Die On 19:23 Landing Page Power 23:04 Building on Rented Land 27:13 Follow The Smart People 28:45 Remember Relationships

Whether you’re Amazon or a startup, an inbox is a level playing field and subject lines are the key that unlocks success. Find out how to make them work for you. In this fascinating conversation Daniel talks to the king of subject lines, Jay Schwedelson. Jay is the Founder of SubjectLine.com and CEO of Outcome Media and what he doesn’t know about email marketing, isn’t worth knowing. You’ll hear Jay’s take on the two most important things to include in a subject line, how to drive engagement, and how many emails are too many emails. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Jay: LinkedIn: linkedin.com/in/schwedelson Twitter: https://twitter.com/worldata Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 02:20 Spend Time On The Line 03:43 The Two Things You Need to Know 07:36 Power of Segmentation 09:20 How Much is Too Much 14:15 The Other Trap 18:10 The Marketing Hill I’d Die On 21:13 Trend Spotting 22:58 Use Numbers 26:59 Perfection Is The Enemy Of Progress

Daniel has 7 rapid-fire questions for Mark, digging into what motivates and inspires him. Join them in this fireside chat and get the personal story behind the headlines. If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Mark LinkedIn: linkedin.com/in/markpjung Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

This episode hits a little different, featuring Daniel’s guest appearance on the Social Pros podcast. Discover his secret sauce to LinkedIn marketing. Daniel joined hosts Jay Baer and Adam Brown and opens up the Marketing Millennials playbook. You’ll hear why Daniel believes B2B companies need to separate their goals, why hooks matter so much, and why feedback is less important than performance. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Listen to the full podcast episode here: https://pod.link/1527434899 Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Mark Jung is the brand storyteller and growth marketer who firmly believes B2B marketing doesn’t have to be boring. He and Daniel dive into conversation about why you shouldn’t replicate the standard marketing playbook, how to find inspiration from outside your field, and the 3 things you need to stand out in B2B marketing right now. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Mark: LinkedIn: linkedin.com/in/markpjung Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Daniel has 7 questions for Sheeta to dig a little deeper into what motivates, inspires and drives this Swiss Army Knife of startup marketing. Join them and get to know Sheeta a little bit better. If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Sheeta: Twitter: https://twitter.com/sheetaverma Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Sheeta is the marketer you need when you’re ready to scale. Find out why Sheeta works exclusively with startups and the 2 questions she asks all entrepreneurs. Daniel and Sheeta get into what it’s like to grow up around startups like Tesla and Apple in the Bay area, why you need to know who and where your customers are, and why it’s so much fun being a scrappy marketer. You’ll also hear Sheeta’s takes on why marketing needs a seat at the product development table, and why marketers should get out of the toxic cycle of jumping on trends. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Sheeta: Twitter: https://twitter.com/sheetaverma: Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

7 questions, 7 answers. Daniel comes at Corey with his quickfire round of questions that reveal some surprising answers. And if you enjoyed this episode, check out the full episode here: https://pod.link/1527434899 If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Corey: LinkedIn: linkedin.com/in/corey-haines Twitter: https://twitter.com/coreyhainesco Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Corey got the marketing bug at college and hasn’t looked back. Now an SaaS founder and with his own newsletter, he opens up his playbook. As writer of the Swipe Files, Corey has more than 10k subscribers and growing. He’s also the founder of SwipeWell, a tool dedicated to helping you save, organize, and reference marketing examples so you always have them when you need them most. Daniel and Corey get into why SEO is a magic tool, why there’s always a danger in averages, and why becoming an independent thinker is the goal. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Corey: LinkedIn: linkedin.com/in/corey-haines Twitter: https://twitter.com/coreyhainesco Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 04:23 The Race to Succeed 07:56 Solving The Annual Subscription Problem 08:26 The Magic of SEO 13:44 Uncovering The Goldmine 16:57 Exposing Your Insides 22:11 Get Everyone Talking 23:20 The Marketing Hill I’d Die On Is… 30:14 The Danger of Averages 30:48 You Can Handle The Truth

Writing effective copy is hard, that’s where a copywriter like Dakota Robertson steps in. Join the conversation, as Dakota opens his copy playbook. Dakota came across copywriting back in 2018 and quickly realized the potential great writing could unlock. Now he runs Growth Ghost the ghostwriting agency helping entrepreneurs and influencers increase their social media following. Daniel and Dakota get into conversation on the overlaps between ghostwriting and copywriting, why simplicity is the marketing hill Dakota would die on, and why writing should work hard to spread great ideas, And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Dakota: LinkedIn: linkedin.com/in/dakota-robertson-a00bba133 Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

From digital marketing for the Oscars to running his own consultancy business, Josh Spector is a marketer obsessed with great communication. Josh has always been a writer and now creates his killer newsletter For The Interested, helping creative entrepreneurs grow their audience and business. He and Daniel talk about the difference between content that’s just shared and content that drives change, why you should always take a value-first approach, and why good marketing is really about serving people. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Josh: LinkedIn: linkedin.com/in/thatjoshspector Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 0:00 Intro 02:26 Newsletters As Value Delivery 08:31 How to 3X Clicks On Your Ads 11:58 Action is Valuable 16:17 Getting Differentiation 20:28 Don’t Fool Yourself 25:30 Newsletters As A Trend 27:51 Write About What You Want, But Be Specific 28:58 Who I Read

How does a former Kelowna Rocket go from pro hockey to pro content creation? Listen into this conversation on the first LinkedIn Live. In this special episode JT and Daniel answer questions from across the globe, digging into why JT feels so strongly about Tik Tok as a platform for creators, why intention is more important than production values, and why Tik Tok is rolling out a Near You page. You’ll also hear JT answer audience questions on anything from posting cadence to how Tik Tok is being used as a jobs board. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow JT: LinkedIn: linkedin.com/in/jtbarnett Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Intro: 0:00 Hockey Pro to Content Pro: 2:30 TikTok Teacher: 4:12 Long Term Vs Trend: 5:23 The Second Question You Ask: 10:44 Brands That Inspire: 15:11 Make The Switch: 19:12 Geo-tagging: 28:55 Go Hard For Authenticity: 31:34 Organic Content For The Win: 44:14

Danny is a podcaster and marketer pushing out hundreds of pieces of content each month. He’s passionate about telling stories and making connections. Discover how he does it all. Daniel and Danny get into how Danny’s love of psychology and business from an early age lead him to marketing and launching his podcast in 2020. You’ll hear how landing a star guest led to his conversion to video, and how he’s been repurposing content ever since. You’ll also hear Danny’s take on why every brand should invest in figuring out short form content, and why being a successful creator is a marathon and not a sprint. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Danny: LinkedIn: linkedin.com/in/dannymiranda Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 0:00: Intro 02:36: The Repurposing Playbook 06:25: Consume to Create 09:46: Know The People at The Party 13:30: Setting Yourself Up For The Journey 18:04: Ten Year Overnight Success 25:18: Cross Platform Opps For Authors 28:45: One to Watch 31:06: Consistency For Success 32:08: No Limit Mindset

Alex Alleyne believes sales marketers thrive when they’re in a growth environment. He also knows how to take sales to the next level and he’s about to open his sales playbook. From dropping out of a law degree to getting the selling bug, Alex has always been a natural entrepreneur. Now he’s Director of Sales for EMEA at The Sales Impact Academy and host of the Elite Level podcast. Daniel and Alex explore how positive mental health starts when you’re doing what you love in an environment that supports you, why picking up the phone is the best sales tool, and why inbound leads require just as much rigor as outbound. You’ll also hear Alex’s three pillars for measuring success, and why you should attack each day with pace, urgency and design. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Alex: LinkedIn: linkedin.com/in/alexalleyne Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 0:00 intro 1:25 Entrepreneur From The Start 6:05 Just Pick Up The Phone 15:40 The Three Core Pillars You Need to Consider 20:08 The Cell Phone Challenge 24:36 A Marketing Hill To Die On 27:47 When Hard Work Just Feels Like Passion 30:41 That One Piece of Advice 34:06 Commit to Mastery 39:04 Who Are You Talking To?

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing, check out the latest episode. As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator. Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game. You’ll also hear Tracey’s spicy take on why content marketing is chaos. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Tracey: LinkedIn: linkedin.com/in/traceyrwallace Twitter: twitter.com/TraceWall Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 0:00: Intro 4:41: Battling The Headwinds Through Repurposing 10:20: Long Form Strategy Process 13:48: The Difference Between Reading And Scanning 16:25: The Challenge of Google Drive 18:50: Going Against The Clock 22:44: Content Marketing is Chaos 25:09: All Of Us Are Nicer To People We Trust 30:21: The Internet Might Just Lie 36:46: Experimenting With Content AI

Great marketing is one thing, but if it’s not hooked up to a finance strategy your business will suffer. CEO and Co-Founder Ronak Shah, opens his marketing and finance playbook. Daniel and Ronak, Co-Founder of Obvi, open the conversation discussing why Ronak put accounting on hold to get into the startup space, how to become numb to success and failure, and why, if marketing is a company’s engine, finance is the wheels. You’ll also hear Ronak’s take on why building sustainably is crucial, and why Facebook is still his go-to platform for customer acquisition. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Ronak: LinkedIn: linkedin.com/in/ronak06/ Twitter: twitter.com/michelinshah Timestamps: 0:00: Intro 05:02: What’s the Finance/Marketing Conversation? 07:32: How Attribution is Never a Perfect Science 10:10: Becoming Numb to the Ups and Downs 12:45: Sustainable Business Over Top Line Profit 15:55: Marketing Dynamism 17:17: Facebook – the Hill Ronak Would Die On 23:58: Experience as Nostalgia 26:25: And Relaaaax 27:34: The One Thing Ronak Would Tell You

Jay Clouse is unlocking the secrets for creators. He shares the tools, strategies and mindset needed to excel. Find out what Jay knows. Daniel and Jay dive straight in, discussing how Jay discovered entrepreneurship, why people learn from people, and why great content is the best product. You’ll also hear Jay’s takes on getting specific with messaging, and why creators need to get serious about what they do. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Jay: Linkedin: linkedin.com/in/jayclouse Twitter: twitter.com/jayclouse Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 00:00 Intro 01:34 Not The Having-a-Boss Type 04:14 People Follow People 05:13 Content IS Your Product 11:03 Why You Need To Dig Into The Specifics 13:35 What’s Your Mission? 16:43 Manager VS Creator 22:04 Back Yourself, Do What Helps 22:25 The Best Marketing Book You’ll Own 23:58 Make It Feel Native

How does a jewelry designer go from writing a few emails to helping her clients make multi-million dollar sales? Katie Momo is one of the most talented copywriters out there. Daniel and Katie dive straight into how she started out as an odd-job marketer, why focussing on features is death to sales copy, and why customer research is the marketing hill she’d die on. You’ll also hear Katie’s spicy take on why the best copy isn’t written, it’s found. And for marketing professionals, Northbeam is the new gold standard for marketing attribution. Through Northbeam’s machine learning models, brands are able to identify which marketing campaigns will be profitable - all before spending tens of thousands of dollars to find out. Visit www.northbeam.io to request a demo now. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Katie: LinkedIn: linkedin.com/in/katie-momo-63b67137 Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials 00:00 Intro 03:44 Your Fancy Tech Isn’t Your Selling Point 10:04 Personality Driven Marketing 13:39 Customer Research is The Hill I’d Die On 14:18 The Best Copy Isn’t Written 23:05 How You Can Learn From The Best 28:13 Finding Katie