
The Marketing Millennials
693 episodes — Page 12 of 14

Ari Murray - Content That Converts (Content Legends Virtual Series)
How do you create content that converts? Ask Ari Muray, VP of Growth at Sharma Brands and creator of the Go-To-Millions newsletter, reaching more than 14.5k subscribers twice a week. Join Daniel and Ari for this AirMeet virtual event, where Ari unpacks her playbook on content that converts. Follow Ari: LinkedIn: www.linkedin.com/in/arimurray Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

123 -Why Retention Marketing is More Important Than Ever
First impressions count and when your customer has a great onboarding experience, they’ll be back. Discover Val Geisler’s retention marketing strategies. Val is Customer Advocacy Lead at Klaviyo. She’s also a CustomerX award nominee and speaker. Daniel and Val get into how a background in theater was the perfect fit for a career in marketing, how customer acquisition relies on onboarding, and how to distribute data insights in a meaningful way to your marketing team. Follow Val: LinkedIn: https://www.linkedin.com/in/lovevalgeisler/ Twitter: https://twitter.com/lovevalgeisler Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Fireside Chat: Cody Plofker, CMO of Jones Road Beauty
Join Daniel as he and Cody get into 7 questions that reveal Cody’s motivation and passions for marketing and more. Join them in this fireside chat. If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support! Follow Cody: LinkedIn: linkedin.com/in/cody-plofker-47a29b120 Twitter: https://twitter.com/codyplof Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Morgan J Ingram - How To Write Email That Sells (Content Legends Virtual Series)
Morgan J Ingram is a marketer at the top of the B2B game and he’s opening up his email playbook. Grab a pen. Join Daniel Murray and Morgan for this Airmeet virtual event, where Morgan unpacks the secrets to email success - all signal, no fluff. Follow Morgan: LinkedIn: linkedin.com/in/morganjingram Twitter: https://twitter.com/morganjingram Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

122 - A New Way To Go-To-Market with Media, With Anthony Kennada
How do you create the kind of content your audience actually wants? Anthony Kennada is solving the problem for B2B companies with AudiencePlus, building software, content, and community to help every company evolve their content and media marketing. Daniel and Anthony get into distributing content in a meaningful way, the community-led growth trend, and why people buy from people. Do you want your website to stand out in a crowded marketplace? Turn the online spotlight back to your site and grab your customers’ attention with Semrush. For next level online marketing visit semrush.com/free and try it free for 7 days. Follow Anthony: LinkedIn: linkedin.com/in/akennada Twitter: https://twitter.com/akennada Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com How to Write Content For a B2B Audience Write Content With a B2B Perspective Use Short Sentences And Paragraphs Be Ultra-Specific. Don’t Shy Away From Industry Jargon. Don’t Be Afraid To Be Funny And Use Storytelling

121 - Why You Should Invest in Retention Marketing
How do brands create a customer experience that feels like private membership? Through Smartrr software. Meet the Founder and CMO. Smartrr helps DTC brands by creating a seamless checkout and customer portal experience for subscribers. It also empowers teams to be agile and proactive through real-time analytics and customer success tools. Daniel gets into conversation with Founder and CEO Gabriella Tegen and Shannon O’Boyle, Marketing Director. You’ll hear how this innovative app started with a problem that needed to be solved, how subscription creates brand advocates, and trends to keep an eye on - like giftable subscriptions. And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth. Visit northbeam.io to request a demo now. Follow Shannon: LinkedIn: linkedin.com/in/shannonoboylesmartrr Follow Gabriella: LinkedIn: linkedin.com/in/gabriella-yitzhaek Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 02:27 Next Gen Subscription Apps 07:00 The Right Way to Treat Your Customer 11:18 Creating The Right Functionality For The Job 15:12 Subscription VS Membership 19:39 The Perfect Combination Business Model 23:59 How to Flip Your Funnel 28:24 How to Create Brand Advocates 31:29 Sound Advice 37:51 Who’s Inspiring Smartrr?

120 - The Power of Association Marketing, with Casey Adams
Casey may be young but he’s gained more marketing knowledge in the last 5 years than operators twice his age. Daniel and Casey get into the kind of conversation where you'll want to grab a pen. Crammed full of high-signal, practical takes, Casey shares his thoughts on how to DM influencers, tripling down on video content, and why you should see your brand as a media company. Follow Casey: LinkedIn: linkedin.com/in/casey-adams-430b3114a Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 02:03 Making The Right Associations 07:02 How to DM Influencers 09:18 Creating Instant Connections 13:25 The Most Powerful Way to Market Yourself 16:12 Time to Triple Down 21:48 Embodying The Entrepreneur Spirit 27:06 Your Podcast As A Media Company 33:16 Just Get Started Already 35:59 Exciting Future Shout Out

Devin Reed - How to Develop a Content Strategy (Content Legends Virtual Series)
Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to. As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week. Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing. And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth. Visit northbeam.io to request a demo now. Follow Devin: LinkedIn: linkedin.com/in/devinreed Twitter: https://twitter.com/TheReederCo Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: Timestamps: 0:00 Intro 05:19 Balance Planning With Action 10:23 Mind Share Before Market Share 14:36 Planning Starts With The CEO 17:25 Funnels VS Buckets 18:41 Spheres of Influence 22:46 Not Settling 29:08 Life’s Too Short 37:58 When Media Companies Aren’t Media Companies 47:07 The Wrong Expectation

119 - Why a Strong Brand Matters in Performance Marketing, Cody Plofker
Once upon a time, Cody believed marketing was stupid. Now he’s obsessed with it. Find out what changed. Cody is the CMO of Jones Road Beauty and writer of a weekly marketing newsletter. He and Daniel dive into his early experience as a coach trying to drum up business, why every marketer should know finance inside out, and why analyzing the basics gives you the most accurate answers. And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth. Visit northbeam.io to request a demo now. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Cody: LinkedIn: linkedin.com/in/cody-plofker-47a29b120 Twitter: https://twitter.com/codyplof Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 02:06 The Fun Part 06:15 What The Modern Marketer Needs 08:27 Start With The Basics 12:43 The Marketing Hill I Would Die On 16:02 Core Commitment To Content 18:19 Looking Up To Nik Sharma 19:14 Where to Find Cody

Fireside Chat: Jay Schwedelson, Email Marketing at SubjectLine.com
Join Daniel as he fires 7 questions at Jay, digging into what motivates and inspires him. Join them in this fireside chat and get to know Jay on a deeper level. If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support! Follow Jay: LinkedIn: linkedin.com/in/schwedelson Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

118 - How to Create a Successful Brand / Influencer Partnership, With Brendan Gahan
Brendan Gahan throws his influencer marketing playbook wide open in this high signal interview. As Partner and Chief Social Officer at Mekanism, Brendan has worked in the creator/influencer brand partnership for space for years. He and Daniel talk specifics about creating the right brand/creator relationship, how to move creators down through the marketing funnel, and why relationships are at the heart of Brendan’s work. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Brendan: LinkedIn: linkedin.com/in/brendangahan Twitter: https://twitter.com/brendangahan Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 01:42 The Pitch That Broke The Internet 06:06 How to Treat a Brand Partnership 12:00 Activating Your Your Brand 16:03 Starting With a Blank Slate 17:07 The Marketing Hill I Would Die On 19:23 Landing Page Power 23:04 Building on Rented Land 27:13 Follow The Smart People 28:45 Remember Relationships

117 - How to Write a Killer Subject Line, With Jay Schwedelson
Whether you’re Amazon or a startup, an inbox is a level playing field and subject lines are the key that unlocks success. Find out how to make them work for you. In this fascinating conversation Daniel talks to the king of subject lines, Jay Schwedelson. Jay is the Founder of SubjectLine.com and CEO of Outcome Media and what he doesn’t know about email marketing, isn’t worth knowing. You’ll hear Jay’s take on the two most important things to include in a subject line, how to drive engagement, and how many emails are too many emails. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Jay: LinkedIn: linkedin.com/in/schwedelson Twitter: https://twitter.com/worldata Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 02:20 Spend Time On The Line 03:43 The Two Things You Need to Know 07:36 Power of Segmentation 09:20 How Much is Too Much 14:15 The Other Trap 18:10 The Marketing Hill I’d Die On 21:13 Trend Spotting 22:58 Use Numbers 26:59 Perfection Is The Enemy Of Progress

Fireside Chat: Mark Jung, Rapid Fire Marketing Leader
Daniel has 7 rapid-fire questions for Mark, digging into what motivates and inspires him. Join them in this fireside chat and get the personal story behind the headlines. If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Mark LinkedIn: linkedin.com/in/markpjung Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

116 - The Secret to Scaling a LinkedIn Company Page | Social Pros Interview
This episode hits a little different, featuring Daniel’s guest appearance on the Social Pros podcast. Discover his secret sauce to LinkedIn marketing. Daniel joined hosts Jay Baer and Adam Brown and opens up the Marketing Millennials playbook. You’ll hear why Daniel believes B2B companies need to separate their goals, why hooks matter so much, and why feedback is less important than performance. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Listen to the full podcast episode here: https://pod.link/1527434899 Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

115- How To Make B2B Marketing NOT Boring, With Mark Jung
Mark Jung is the brand storyteller and growth marketer who firmly believes B2B marketing doesn’t have to be boring. He and Daniel dive into conversation about why you shouldn’t replicate the standard marketing playbook, how to find inspiration from outside your field, and the 3 things you need to stand out in B2B marketing right now. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Mark: LinkedIn: linkedin.com/in/markpjung Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Fireside Chat: Sheeta Verma, Startup Marketer
Daniel has 7 questions for Sheeta to dig a little deeper into what motivates, inspires and drives this Swiss Army Knife of startup marketing. Join them and get to know Sheeta a little bit better. If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Sheeta: Twitter: https://twitter.com/sheetaverma Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

114 - How To Be A Scrappy Marketer With Sheeta Verma
Sheeta is the marketer you need when you’re ready to scale. Find out why Sheeta works exclusively with startups and the 2 questions she asks all entrepreneurs. Daniel and Sheeta get into what it’s like to grow up around startups like Tesla and Apple in the Bay area, why you need to know who and where your customers are, and why it’s so much fun being a scrappy marketer. You’ll also hear Sheeta’s takes on why marketing needs a seat at the product development table, and why marketers should get out of the toxic cycle of jumping on trends. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Sheeta: Twitter: https://twitter.com/sheetaverma: Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

113 - 7 Questions For Corey Haines, SaaS Marketer
7 questions, 7 answers. Daniel comes at Corey with his quickfire round of questions that reveal some surprising answers. And if you enjoyed this episode, check out the full episode here: https://pod.link/1527434899 If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Corey: LinkedIn: linkedin.com/in/corey-haines Twitter: https://twitter.com/coreyhainesco Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

112 - Corey Haines Opens The Saas Marketing Playbook
Corey got the marketing bug at college and hasn’t looked back. Now an SaaS founder and with his own newsletter, he opens up his playbook. As writer of the Swipe Files, Corey has more than 10k subscribers and growing. He’s also the founder of SwipeWell, a tool dedicated to helping you save, organize, and reference marketing examples so you always have them when you need them most. Daniel and Corey get into why SEO is a magic tool, why there’s always a danger in averages, and why becoming an independent thinker is the goal. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Corey: LinkedIn: linkedin.com/in/corey-haines Twitter: https://twitter.com/coreyhainesco Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 0:00 Intro 04:23 The Race to Succeed 07:56 Solving The Annual Subscription Problem 08:26 The Magic of SEO 13:44 Uncovering The Goldmine 16:57 Exposing Your Insides 22:11 Get Everyone Talking 23:20 The Marketing Hill I’d Die On Is… 30:14 The Danger of Averages 30:48 You Can Handle The Truth

111 - How to Write Copy That Sticks, With Dakota Robertson
Writing effective copy is hard, that’s where a copywriter like Dakota Robertson steps in. Join the conversation, as Dakota opens his copy playbook. Dakota came across copywriting back in 2018 and quickly realized the potential great writing could unlock. Now he runs Growth Ghost the ghostwriting agency helping entrepreneurs and influencers increase their social media following. Daniel and Dakota get into conversation on the overlaps between ghostwriting and copywriting, why simplicity is the marketing hill Dakota would die on, and why writing should work hard to spread great ideas, And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Dakota: LinkedIn: linkedin.com/in/dakota-robertson-a00bba133 Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

110 - Josh Spector: The Secret to Writing Killer Newsletters
From digital marketing for the Oscars to running his own consultancy business, Josh Spector is a marketer obsessed with great communication. Josh has always been a writer and now creates his killer newsletter For The Interested, helping creative entrepreneurs grow their audience and business. He and Daniel talk about the difference between content that’s just shared and content that drives change, why you should always take a value-first approach, and why good marketing is really about serving people. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Josh: LinkedIn: linkedin.com/in/thatjoshspector Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 0:00 Intro 02:26 Newsletters As Value Delivery 08:31 How to 3X Clicks On Your Ads 11:58 Action is Valuable 16:17 Getting Differentiation 20:28 Don’t Fool Yourself 25:30 Newsletters As A Trend 27:51 Write About What You Want, But Be Specific 28:58 Who I Read

109 - How to win on TikTok with JT Barnett
How does a former Kelowna Rocket go from pro hockey to pro content creation? Listen into this conversation on the first LinkedIn Live. In this special episode JT and Daniel answer questions from across the globe, digging into why JT feels so strongly about Tik Tok as a platform for creators, why intention is more important than production values, and why Tik Tok is rolling out a Near You page. You’ll also hear JT answer audience questions on anything from posting cadence to how Tik Tok is being used as a jobs board. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow JT: LinkedIn: linkedin.com/in/jtbarnett Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Intro: 0:00 Hockey Pro to Content Pro: 2:30 TikTok Teacher: 4:12 Long Term Vs Trend: 5:23 The Second Question You Ask: 10:44 Brands That Inspire: 15:11 Make The Switch: 19:12 Geo-tagging: 28:55 Go Hard For Authenticity: 31:34 Organic Content For The Win: 44:14

108 - Danny Miranda is Taking Over the Podcast Game
Danny is a podcaster and marketer pushing out hundreds of pieces of content each month. He’s passionate about telling stories and making connections. Discover how he does it all. Daniel and Danny get into how Danny’s love of psychology and business from an early age lead him to marketing and launching his podcast in 2020. You’ll hear how landing a star guest led to his conversion to video, and how he’s been repurposing content ever since. You’ll also hear Danny’s take on why every brand should invest in figuring out short form content, and why being a successful creator is a marathon and not a sprint. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Danny: LinkedIn: linkedin.com/in/dannymiranda Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 0:00: Intro 02:36: The Repurposing Playbook 06:25: Consume to Create 09:46: Know The People at The Party 13:30: Setting Yourself Up For The Journey 18:04: Ten Year Overnight Success 25:18: Cross Platform Opps For Authors 28:45: One to Watch 31:06: Consistency For Success 32:08: No Limit Mindset

107 - Why Personalization Is The Secret Behind Selling
Alex Alleyne believes sales marketers thrive when they’re in a growth environment. He also knows how to take sales to the next level and he’s about to open his sales playbook. From dropping out of a law degree to getting the selling bug, Alex has always been a natural entrepreneur. Now he’s Director of Sales for EMEA at The Sales Impact Academy and host of the Elite Level podcast. Daniel and Alex explore how positive mental health starts when you’re doing what you love in an environment that supports you, why picking up the phone is the best sales tool, and why inbound leads require just as much rigor as outbound. You’ll also hear Alex’s three pillars for measuring success, and why you should attack each day with pace, urgency and design. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Alex: LinkedIn: linkedin.com/in/alexalleyne Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 0:00 intro 1:25 Entrepreneur From The Start 6:05 Just Pick Up The Phone 15:40 The Three Core Pillars You Need to Consider 20:08 The Cell Phone Challenge 24:36 A Marketing Hill To Die On 27:47 When Hard Work Just Feels Like Passion 30:41 That One Piece of Advice 34:06 Commit to Mastery 39:04 Who Are You Talking To?

106 - Content Marketing, SEO, And Long Form Blogs, With Tracey Wallace
Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing, check out the latest episode. As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator. Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game. You’ll also hear Tracey’s spicy take on why content marketing is chaos. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Tracey: LinkedIn: linkedin.com/in/traceyrwallace Twitter: twitter.com/TraceWall Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 0:00: Intro 4:41: Battling The Headwinds Through Repurposing 10:20: Long Form Strategy Process 13:48: The Difference Between Reading And Scanning 16:25: The Challenge of Google Drive 18:50: Going Against The Clock 22:44: Content Marketing is Chaos 25:09: All Of Us Are Nicer To People We Trust 30:21: The Internet Might Just Lie 36:46: Experimenting With Content AI

105 - How Ronak Shah is Bridging Marketing And Finance
Great marketing is one thing, but if it’s not hooked up to a finance strategy your business will suffer. CEO and Co-Founder Ronak Shah, opens his marketing and finance playbook. Daniel and Ronak, Co-Founder of Obvi, open the conversation discussing why Ronak put accounting on hold to get into the startup space, how to become numb to success and failure, and why, if marketing is a company’s engine, finance is the wheels. You’ll also hear Ronak’s take on why building sustainably is crucial, and why Facebook is still his go-to platform for customer acquisition. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Ronak: LinkedIn: linkedin.com/in/ronak06/ Twitter: twitter.com/michelinshah Timestamps: 0:00: Intro 05:02: What’s the Finance/Marketing Conversation? 07:32: How Attribution is Never a Perfect Science 10:10: Becoming Numb to the Ups and Downs 12:45: Sustainable Business Over Top Line Profit 15:55: Marketing Dynamism 17:17: Facebook – the Hill Ronak Would Die On 23:58: Experience as Nostalgia 26:25: And Relaaaax 27:34: The One Thing Ronak Would Tell You

104 - How Jay Clouse is Breaking Down The Secrets to Creator Success
Jay Clouse is unlocking the secrets for creators. He shares the tools, strategies and mindset needed to excel. Find out what Jay knows. Daniel and Jay dive straight in, discussing how Jay discovered entrepreneurship, why people learn from people, and why great content is the best product. You’ll also hear Jay’s takes on getting specific with messaging, and why creators need to get serious about what they do. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Jay: Linkedin: linkedin.com/in/jayclouse Twitter: twitter.com/jayclouse Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 00:00 Intro 01:34 Not The Having-a-Boss Type 04:14 People Follow People 05:13 Content IS Your Product 11:03 Why You Need To Dig Into The Specifics 13:35 What’s Your Mission? 16:43 Manager VS Creator 22:04 Back Yourself, Do What Helps 22:25 The Best Marketing Book You’ll Own 23:58 Make It Feel Native

103 - How Katie Momo’s Copywriting Made $12 Million Dollars in Sales
How does a jewelry designer go from writing a few emails to helping her clients make multi-million dollar sales? Katie Momo is one of the most talented copywriters out there. Daniel and Katie dive straight into how she started out as an odd-job marketer, why focussing on features is death to sales copy, and why customer research is the marketing hill she’d die on. You’ll also hear Katie’s spicy take on why the best copy isn’t written, it’s found. And for marketing professionals, Northbeam is the new gold standard for marketing attribution. Through Northbeam’s machine learning models, brands are able to identify which marketing campaigns will be profitable - all before spending tens of thousands of dollars to find out. Visit www.northbeam.io to request a demo now. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Katie: LinkedIn: linkedin.com/in/katie-momo-63b67137 Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials 00:00 Intro 03:44 Your Fancy Tech Isn’t Your Selling Point 10:04 Personality Driven Marketing 13:39 Customer Research is The Hill I’d Die On 14:18 The Best Copy Isn’t Written 23:05 How You Can Learn From The Best 28:13 Finding Katie

102 - How to Build a Media Company Inside a Company with Adam Ryan from Workweek
What’s the goal of marketing? To capture attention. Adam Ryan, CEO of Workweek, is certainly doing that. Find out how. Adam and business partner Becca Sherman are the founders behind Workweek, the media company unlocking the power of the creator economy. Daniel and Adam dig into his experience as former President of The Hustle, how to create a media company inside a business, and why media and content marketing are the same…but different. You’ll also hear Adam’s take on why media budget should always be kept separate from marketing budget. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Adam: LinkedIn: linkedin.com/in/adamtryan Twitter: twitter.com/AdamRy_n Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com Timestamps: 00:00 Intro 01:24 Meet Mr Ryan, Sir 03:23 How To Build Trust Through Connection 05:24 Building Without Draining 09:38 The Difficulty of Running a Media Business 14:09 One to Avoid 16:24 Great Media Is Like Great Content, But Different 21:29 Constraining Brand Identity 35:42 Don’t Forget The Why 38:30 Who Inspires Me Right Now

101 - Why Direct Response Ads Are Over, With Anna Tutckaia.
Some people are born to be entrepreneurs. Anna Tutckaia has founded several businesses and is laser focused on marketing. Find out what she knows. From an organic grocery chain to a marketing agency, Anna’s founder knowledge and experience stands her apart in the world of digital marketing. Daniel and Anna dive into how she got into the marketing space, why influencer marketing is her number one channel, and why you should always return to the basics. You’ll also hear why it’s so important to personalize content and why Anna thinks direct response ads are no longer the vending machine they once were. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Anna: LinkedIn: linkedin.com/in/annatutckaia Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

100 - How To Launch a Celebrity DTC Brand with Ari Murray
What does it take to make a successful ecommerce brand? On this 100th episode we find out with Ari Murray, who’s worked on some of the biggest brands on the planet. Ari is currently Director of Growth at Sharma Brands, but also ran ecommerce for Poosh by Kourtney Kardashian, Aboutface Beauty by Halsey, Pressed Juicery, and Snacknation. Daniel and Ari are a husband and wife team at the top of the marketing game and this conversation is a special one. Hear Ari get into the weeds of what you need to think about before hitting the launch button, why performance marketing should own the website, and how Daniel and Ari met. You’ll also hear Ari’s hot take on the role of teams in launching an ecommerce brand. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Ari: LinkedIn: linkedin.com/in/arimurray Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

99 - Why Content is King For Building Community And Experience, With Mark Kilens, Airmeet.
How do you build a loyal customer base? By giving them the best experience you can through great content. Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars. He joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can create communities. You’ll also hear what Mark learnt as former VP of Content and Community at Drift and as VP of Hubspot Academy. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Mark: LinkedIn: linkedin.com/in/markkilens Twitter: twitter.com/MarkKilens Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

98 - How Connor Saeli Scaled Waterboy And Became TikTok’s Premier Hydration Brand
How does an ex-Bachelor contestant leverage his TV appearance and create brand loyalty? Connor Saeli believes TikTok has the answer. Find out why. Waterboy is the hydration brand that promises to restore your equilibrium after a heavy night. It’s not only scaling super quick it’s building a loyal community along with it. Daniel and Co-Founder Connnor, get into the specifics of what you should consider when creating TikTok content, why you should use influencers when you can, and how he’s scaling Waterboy at such a pace, with more than 90k followers. You’ll also hear Connor’s hot take on why UGC is so impactful for building customer affinity. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Connor: LinkedIn: linkedin.com/in/connorsaeli Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials 01:48 Investment Banker To Eligible Bachelor 04:57 Lessons From Non Reality 11:36 The TikTok Phenomenon 12:18 People Buying From People 19:39 The Power Of UGC 23:09 Connor’s Pitfall To Avoid 34:12 Figuring Out The Fun 35:48 Attractive Authenticity 41:56 Where to Find Connor

97 - Why Air CEO Shane Hegde Believes Every Company is a Media Company
How do you solve a problem like scaling cloud storage? Shane Hegde believes the answer is changing your perception of what a company looks like. Shane is Co-founder and CEO of Air, a creative operating system for marketers, that automates the mindless tasks marketers do every day. Daniel and Shane jump right into how he got into the marketing space, what exactly a media company is, and why you shouldn’t always jump on the latest trends. You’ll also hear Shane’s take on why all businesses are media companies whether they like or not. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Shane: LinkedIn: linkedin.com/in/shanehegde Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

96 - Why Paid Social and Organic Growth Should be Friends, With KT McBratney, OwnTrail
Why has one of the best marketers out there chosen organic growth, over paid social, for her own business? Find out what KT McBratney knows. KT is the Co-Founder and COO at OwnTrail, a platform offering the tools and community you need to fuel and bring together your definition of personal and professional success. Daniel and marketer-turned-entrepreneur KT, get into conversation on why organic channels give you the ability to talk to your audience, not at them, why organic channels make all channels run better, and how best to approach organic marketing. And if you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to www.chilipiper.com/millennials for a demo. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow KT: LinkedIn: linkedin.com/in/ktmcbratney Twitter: twitter.com/k_to_the_t Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

95 - How to Think About Building An Email With Cardinal Mason
When you’re an agency founder in your 20s pulling in the kind of revenue Cardinal is, you’re doing something right. Cardinal shares his secrets on growing and scaling an email agency. Daniel and Cardinal dive into conversation exploring his non-traditional path into copywriting, an obsession with learning the skill inside and out, and why he’s giving his agency time and space to grow like a startup. You’ll also hear why one bad hire can ruin business, why Cardinal sets time aside to write every morning, and why he’s not a fan of direct response marketing. And if you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to www.chilipiper.com/millennials for a demo. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Cardinal: Twitter: twitter.com/CardinalMason Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

94 - Jay Baer: Why Speed is The Greatest Challenge Facing Companies and How Marketers Can Help
From his first job giving prison tours to becoming one of the greatest marketers operating right now, tapping into Jay Baer’s brain is like having your own set of marketing playbooks. Jay got into the internet before it really existed and has stayed ahead of the curve ever since. Join Daniel and Jay as they get into why speed is becoming a necessity in customer experience and marketing, how you should think about creating content, and the importance of talking to customers. You’ll also hear why Jay believes marketers should spend far more time focussing on customer retention and not just customer acquisition. If you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to www.chilipiper.com/millennials for a demo. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Jay: LinkedIn: linkedin.com/in/jaybaer Twitter: twitter.com/jaybaer Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps 0:00 intro 0:16 Don't Kid Yourself 03:16 The First Internet 03:47 The Two Smart Things Jay Baer Did 09:36 Opposite of Logical 18:00 Customers In The Wild 26:27 Tequila/Insta Disection 31:37 One Thing Jay Baer Would Tell You 34:30 Who to Pay Attention To 35:16 How to Create Great Content

93 - How to Increase Your Influence in The Workplace With Professor Vanessa Bohns
Internal marketing is a vastly underrated skill. But when you grasp the psychology behind selling, you unlock a world of potential. As a teenager, Vanessa was obsessed with advertising, but a job at Ogilvy wasn’t everything she thought it would be. Find out how she found academia and her dream role. Daniel and Vanessa get into her early days in advertising, how market research became a passion, and how it lead her back to university and writing her book: You Have More Influence Than You Think. You’ll also hear Vanessa’s takes on how to be more influential in the workplace, why saying ‘no’ isn’t a bad thing, and why people actually like you more than you think. And if you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to www.chilipiper.com/millennials for a demo. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Vanessa: LinkedIn: linkedin.com/in/vanessa-bohns-33219710 Twitter: twitter.com/profbohns Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

92 - How to Connect With Your Audience And Stop Email Bounce, With Becca Sherman, Workweek
Becca Sherman knows how to get into inboxes. She also knows a thing or two about running a highly successful media company. Find out what else this industry expert has to offer. Daniel and Becca jump right in, talking about how Becca wound up in the marketing space, why you should go deep when writing a newsletter, and fighting for space in a crowded inbox. You’ll also hear Becca’s expert analysis on why a creator economy is the winning business model, why great content trumps perfect writing, and the importance of the content flywheel. And if, like Becca, you’re looking to grow your brand through audio, you need Decibel. Within minutes, you can launch your first audio ad campaign with human or AI voices. Decibel makes it both easy and effective to play in the audio ads space. Head to www.decibelads.com to get up and running. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Becca: LinkedIn:linkedin.com/in/rmsherman Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

91 - How Jason Bradwell is Fixing B2B Marketing
B2B marketing is broken. Why? Because brands often get their priorities all wrong. Jason, Senior Director at Deltatre, is working to fix it. From failing to hit the bottom line, to waiting too long to start marketing, the whole process can be tough to crack. But Jason is a passionate B2B marketer and is helping brands build audience. Daniel and Jason get into why audience building is the last competitive marketing advantage left, how to take the first step on your B2B strategy journey, and leveraging TikTok. You’ll also hear why creativity is a competitive advantage and what Jason’s learnt after more than a decade in the industry. And if you’re looking to grow your brand through audio, you need Decibel. Within minutes, you can launch your first audio ad campaign with human or AI voices. Decibel makes it both EASY and EFFECTIVE to play in the audio ads space. Head to www.decibelads.com to get up and running. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Jason: LinkedIn: linkedin.com/in/jason-bradwell-40b45751 Twitter: twitter.com/JasonRBradwell Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

90 - How to Make Content Marketing Feel Less Like Marketing, With Chantelle Marcelle
When you treat your customer like the star of the show, it doesn’t feel like marketing. Meet Chantelle, one of the best in the business. Daniel and Chantelle, a referral and partner marketer at Uber, get into conversation about why content marketing matters, examples of the best content, and practical insights on highly effective strategies. And if you’re looking to grow your brand through audio, you need Decibel. Within minutes, you can launch your first audio ad campaign with human or AI voices. Decibel makes it both EASY and EFFECTIVE to play in the audio ads space. Head to www.decibelads.com to get up and running. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Chantelle: LinkedIn: linkedin.com/in/chantellemarcelle Twitter: twitter.com/ccmarce_writes Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

89 - How to Run Audio Ads in Under 5 Minutes With Jeromy Sonne, Decibel.
Is audio dead? Not according to Founder of Decibel, Jeromy Sonne. His ads platform is making it super easy to grow your brand on radio. Find out how. When you talk about advertising, social media is usually high on the action list. But if you aren’t on audio, you’re missing out on a unique opportunity on a growing medium. Daniel sits down with Jeromy to talk about Decibel, the app he founded to help marketers schedule ad buying on radio. You’ll hear Jeromy’s take on the importance of non-click channels, how to test them, and why you should create a data moat. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, we really appreciate your support!. Follow Jeromy: LinkedIn: linkedin.com/in/jeromysonne Twitter: twitter.com/JeromySonne Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

88 - How to Create the Perfect Buyer Persona With Adrienne Barnes, Best Buyer Persona
How do you scale and profitize? You create the perfect buyer persona. But not all personas are created equal. Find out why. Daniel gets deep into conversation with Adrienne Barnes, the Founder of Best Buyer Persona. In this fascinating dive you’ll hear why most buyer personas suck, how to get it right, and why talking to customers and internal stakeholders is key to your success. You’ll also hear how Best Buyer Persona leverages a four-pronged research approach to learn who your buyers are, how they behave, and why they behave the way they do. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, we really appreciate your support!. Follow Adrienne: LinkedIn: linkedin.com/in/adrienne-barnes-2001 Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

87 - How to Write a Winning Newsletter With Jack Raines.
Growing a newsletter is hard, but Jack Raines has nailed it. Find out how he’s building the Young Money Newsletter and his top hacks for prolific growth. From the latest VC trends to the best travel destinations, Jack is a writer covering a huge array of topics and verticals. But he’s also owning newsletter growth in a market flooded by newsletters. Daniel and Jack get into conversation about his working practice, his secret sauce to growth, and why a consistent social media presence is key. You’ll also get Jack’s take on starting a newsletter from scratch and the importance of cross promotion. If you’re looking to reach a wider audience with your writing, this episode is gold. Follow Jack: LinkedIn: linkedin.com/in/jackraines Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

86 - Why Too Many Creators Underestimate Content, With Ross Simmonds, Foundation.
Want to know why content is your superpower for success? Meet Ross Simmonds, one of the best content marketers operating right now. A lot of marketers fail to understand the power of investing in great content. But when you think of content marketing like the stock market you begin to see how consistency pays off. Daniel and Ross get into the weeds of what makes a successful social media creator, one marketing trend operators are overlooking and how creators can help meet your content needs. Follow Ross: LinkedIn: linkedin.com/in/rosssimmonds Twitter: https: twitter.com/TheCoolestCool Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

85 - How to Play The Marketing Long Game With Connor Gross
Connor Gross doesn’t just talk marketing, he lives it. Meet the ultimate entrepreneur who, when he’s not scaling eCommerce brands, is building his podcast empire. Marketing success can be summed up in one word: consistency. But playing the long game requires patience. Connor Gross can tell you exactly why it pays off. Daniel and Connor get into conversation on what it was like learning from great marketers like Dave Gerhardt and Mike Volpe, what not to do when starting an eCommerce business, and why every marketer needs a side hustle. You’ll also hear about Connor’s latest venture creating ready-to-race car artwork, why he’s investing in Self Storage, and his podcast: The Next Generation, where he talks to entrepreneurs and other highly successful people all in their 20s. Dive in and meet the entrepreneur and marketer who turns side hustles into money spinners. Follow Connor: LinkedIn: linkedin.com/in/connor-gross-104360109 Twitter: twitter.com/c_gro Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Timestamps: 00:00 Intro 05:15 The Why Behind The Buy 06:46 Believe The Good Deals Are Out There 10:59 Recommendations Before Ad Spend 13:24 Thinking In Increments 14:50 Don’t Stop Showing Up 18:23 Money Isn’t The Only Metric For Success 20:43 Building Sustainability Through Great Content 24:28 Let’s Row In The Same Direction 30:53 Just Get Good At Marketing

84 - Repurposing Video Content w/Dino Favara
Dino Favara is the founder of Mercury Media, a Digital Marketing Agency specializing in organic Instagram content strategy and email marketer. Dino is alsoon a journey to become the next big Youtube creator. You can find Dino here: http://bio.link/dino And http://mercurysocialmedia.com.

Write Copy That Converts w/Joanna Wiebe (Founder of Copyhackers)
Joanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency. For nearly 15 years, she has worked with incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO to optimize their copy. Check out: https://copyhackers.com/

83 - Finding Balance in Marketing with Joe Martin (VP of Marketing at Scorpion)
Joe Martin is currently the VP of Corporate and Demand Marketing at Scorpion. He formally was the CMO at CloudApp and did marketing at Adobe.
82- The Future of Marketing Operations w/Mike Rizzo (Founder of MO Pros)
Mike Rizzo is a career marketing operations professional passionate about using a people-first approach to building scalable and efficient solutions to the challenges faced by marketing, business operations, and client success teams. In 2017 he also founded the growing community of MO Pros - a place where thousands of Marketing Operations Professionals connect, collaborate and help elevate the practice of Marketing Ops.