Why You Shouldn't Only Invest in Short-Term Marketing Strategies, with Connor Gross
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Show Notes
We’re taking a dip into the archives and rehashing why e-commerce wiz kid, Connor Gross, knows a thing or two about marketing. Having helped scale numerous eCommerce brands, you can find him finding personal fulfillment in building his podcast empire.
Connor sits down with Daniel to discuss why great marketing requires patience and how short-term conversion strategies lead to long-term marketing failures.
Plus, hear why every aspiring marketer should start a side hustle first, why it’s crucial to view marketing from a holistic perspective instead of putting it in a silo, and why hopeful entrepreneurs should tune into Connor’s podcast “The Next Generation” for some A+ marketing advice.
Follow Connor:
LinkedIn: linkedin.com/in/connor-gross-104360109
Twitter: twitter.com/c_gro
Keep up to date with the latest news from The Marketing Millennials:.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Timestamps:
00:00 Intro
05:15 The Why Behind The Buy
06:46 Believe The Good Deals Are Out There
10:59 Recommendations Before Ad Spend
13:24 Thinking In Increments
14:50 Don’t Stop Showing Up
18:23 Money Isn’t The Only Metric For Success
20:43 Building Sustainability Through Great Content
24:28 Let’s Row In The Same Direction
30:53 Just Get Good At Marketing