The Marketing Millennials

What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability? Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. They discuss the importance of empathy, profitability, and innovation in marketing, and unpack how marketers can understand their audience on a deeper level. Paxton also shares his thoughts on the role of AI in marketing and explains the true potential of mixing data-driven insights with human intuition. How can adapting to a more holistic marketing mindset elevate your marketing game to new heights? Tune in to find out! 00:00:01 - Innovative Marketing Strategies from Paxton Gray 00:00:17 - From Traditional Advertising to Digital Marketing: Daniel's Journey 00:01:43 - The Three Elements of Great Marketing 00:04:23 - Focus on Profitability, Not Revenue 00:08:36 - The Power of Profit-Driven Innovation 00:13:30 - How Marketers Can Connect with Their Audience 00:21:16 - Finding Your Marketing Edge Beyond the 9 to 5 00:23:16 - The Trick to Innovation: Research 00:31:13 - Marketers Need Business Acumen 00:34:31 - Understanding One Channel for Successful Advertising Follow Pax: LinkedIn: https://www.linkedin.com/in/paxtongray/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

As a professional marketer, you already know the importance of search engine optimization. But have you considered making your SEO efforts more inclusive? Rejoice Ojiaku is an SEO whiz who's knee-deep in transforming brands’ websites for universal access. As the Co-Founder and Content Partnership Lead at B-DigitalUK, she’s also a renowned advocate for inclusion and diversity and one of the world’s most sought-after speakers on inclusive SEO practices. Join Daniel and Rejoice as they talk about the instant SEO hacks you can implement today, the smart approach of crafting designs for all body types, and why SEO should be your ultimate long-term game plan. Follow Rejoice: LinkedIn: https://www.linkedin.com/in/rejoiceojiaku/?originalSubdomain=uk Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Marketers live and die by their customers. And if you don’t take the time to understand who you’re speaking to, you’re never going to succeed. In this week’s mash, we’ve compiled some of the hottest takes from five all-star marketing experts who have a lot to say about how you should be capturing your audience’s attention. From talking to your customers to building user personas, find out the real reason why cold calling isn’t dead. Plus what’s the deal with direct-response marketing? Is it actually likable or should we finally put the kibosh on this outdated form of selling? Tune in to hear some super controversial takes! Follow Leslie: LinkedIn: https://www.linkedin.com/in/leslievenetz/ Follow Adrienne: LinkedIn: https://www.linkedin.com/in/adrienne-barnes-2001/ Follow Kaylee: LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/ Follow Cardinal: Twitter: https://www.twitter.com/CardinalMason Follow Adam: Twitter: https://www.twitter.com/AdamRy_n Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Ever wondered how a total science geek tackles marketing? Well, meet Peter Mahoney, the brains behind "The Next CMO," who dropped by the studio to chat with Daniel about his super analytical take on marketing tactics in this blast from the Marketing Millennials’ past. Peter’s secret sauce? It’s all about the scientific method. Get set to dive into the nitty-gritty of constant testing because Peter’s ready to ride or die by the numbers. He explains why setting solid goals with clear metrics, targets, and milestones is the North Star combination sure to guide any marketer to success. Plus, how can chatting with your finance team elevate your game to the next level? Tune in to learn why that finance pow-wow might just be your ticket to marketing greatness! 0:00 Intro/Background 3:51 Testing Your Hypothesis 6:05 Setting Up a Plan 13:43 Understanding Data 19:15 Selling a Marketing Plan 24:10 Justifying Brand Campaigns 31:42 A Hill to Die On 36:11 Where to Find Us Find Peter: LinkedIn: https://www.linkedin.com/in/pemahoney/ Podcast: The Next CMO Book: The Next CMO Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Buyer personas are one of the buzziest keywords in marketing, but do you know how to truly master them? Enter Adrienne Barnes, the brain behind Best Buyer Persona, who’s here to unpack the careful art of crafting a kickass buyer persona. In this episode from the archives, Adrienne's got the lowdown on why so many companies miss the mark with their buyer personas. And she’s here to help you uncover the secret sauce for truly understanding your customers. She breaks down why those heart-to-heart chats with your users and stakeholders are pure gold for your brand’s success and unravels the value of proprietary data. 0:00 Intro/Background 3:50 User Research 8:00 Challenges to Research 10:00 Is User Research Useless? 15:01 A Hill to Die On 17:00 Words of Advice 24:00 Freelancing 28:39 Who Inspires You? Follow Adrienne: LinkedIn: https://www.linkedin.com/in/adrienne-barnes-2001 Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

In this throwback episode, step into the world of marketing mastery as Daniel chats it up with Kyle Lacy, the brains behind Jellyfish's marketing machine. Get ready to delve into the nitty-gritty of prepping for marketing in the New Year. In this jam-packed episode, Kyle spills the tea on the magic formula for budgeting and planning your way to marketing triumph. Ever heard of the three-budget strategy? We’re talking good, better, best – and trust us, it's a game-changer. Plus, learn the golden ratio of a 70/30 split between pipeline power and brand allure that’s guaranteed to spin your results into something truly remarkable. And don’t miss out because Kyle’s also gazing into his crystal ball and dishing out insights on the future of marketing. From the AI revolution to the impact of remote work and the thrilling return of in-person events, this conversation is your ticket to understanding the thrilling twists awaiting in the marketing universe Follow Kyle: LinkedIn: https://www.linkedin.com/in/kylelacy/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you missing out on the power of pre-suasion in your marketing strategy? In this episode, Caitlin Bourgoin, host of “Why We Buy,” joins Daniel to explore the core tenets of pre-suasion and to unpack how you can prepare buyers to be more open to your offer through priming behaviors. She and Daniel chat about the importance of researching consumer behaviors and Katelyn explains what kind of an impact understanding buying behaviors can have on your content. How can changing the angle of your content completely alter its reception? Plus, learn about the psychology behind priming your audience and why behavioral science gives marketers a compass to distinguish between what’s working and what’s not. 00:01:50 - The Power of Persuasion in Content Marketing 00:03:19 - Priming Your Audience for Buying 00:06:51 - Powerful Psychology Techniques for Persuasion 00:10:37 - The Importance of Expertise in Content Marketing 00:14:26 - The Power of Imagery in Marketing 00:24:05 - The Key to Successful Marketing: Deep Expertise in Your Field 00:34:35 - The Power of Unity in Persuasion 00:38:45 - Understanding the Context of Buyer's Situations Follow Katelyn: LinkedIn: https://www.linkedin.com/in/katebour/?originalSubdomain=ca Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

What marketing trends can you expect to explode in 2024? That’s right—it’s that time of year again when Daniel predicts what trends will go off in the new year. This time around, he’s doubling down on video content being the new source of truth and expecting content standards to skyrocket with the rise of AI. What else does he predict? Tune in as Daniel reveals his biggest marketing forecast yet—you won’t believe what else you should be prepping for! Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Does the best creativity come from constraint? Discover the story behind Allbirds, the sustainable footwear brand that has taken the world by storm, and is on a ground-breaking mission to create the world’s first footwear brand with a zero-carbon footprint by the year 2030. Founder Tim Brown shares his journey from playing professional soccer in New Zealand to creating a shoe that combines design and sustainability. He explains why investing in creativity, building a brand from the inside out, and taking risks to drive success have propelled Allbirds to the massive DTC success it’s become. And later, find out how Allbirds maintains its creative spirit even as the organization grows. Believe us when we say you won’t wanna miss out on these elite insights from a brand that has revolutionized the footwear industry. 00:00:02 - Interview with All Birds Founder 00:00:19 - From Athlete to Footwear Innovator 00:02:13 - The Three Insights Behind Allbirds 00:08:03 - The Complex Simplicity of Allbirds 00:13:20 - The Power of Consistent Branding 00:14:11 - Woolrunner Launches New Environmentally Friendly Shoe 00:16:47 - Maintaining Creativity in Product Launches 00:19:18 - Auburn's New Campaign: Comfort and Style 00:23:47 - The Importance of Culture in Marketing 00:26:31 - Investing in Creative Content for Organizational Values 00:27:52 - Building a Brand Through Risk-Taking 00:35:27 - Building a Successful Brand Culture Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Forget about paid advertising. What does the future of a community-based brand look like? Ty Haney, the founder of Outdoor Voices and TYB, shares her vision for the future of brands and explains why community building and gamifying brand engagement are critical parts of advertising success. What is the power of community in driving growth and why do brands need to take more risks to differentiate themselves from the competition? She and Daniel also dive into the unique challenges of paid advertising and also chat about the importance of building a rockstar growth team. Learn how Outdoor Voices is on a personal mission to maximize happiness by inspiring people to move their bodies more. Plus, Ty shares her best advice for brands looking to simplify their messaging, revealing exactly how Outdoor Voices became such a powerful community-driven experience. 00:00:03 - From Outdoor Voices to TYB: Ty's Entrepreneurial Journey 00:02:16 - How Community Became Our Top Growth Channel 00:03:51 - How Community Became the Best Advertising 00:05:02 - TYB: Gamifying Brand Engagement and Rewards 00:15:59 - Simplifying Brand Mission and Values 00:18:55 - Creating Products for Repeat Purchases 00:24:30 - The Future of Community Ownership 00:26:08 - The Rise of Squad Wealth in E-commerce 00:27:31 - Building a Sustainable Brand vs. VC Backed Model 00:29:41 - The Power of Documenting Content 00:32:29 - Starting Over: From Brand to Growth in Outdoor Voices Learn More About Outdoor Voices: Website: https://www.outdoorvoices.com Follow Ty: LinkedIn: https://www.linkedin.com/in/ty-haney-a4b1561a/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

It’s time to put some humanity back into marketing. Metrics or numbers, don’t make marketing great. People do. In this special compilation episode, we’re diving back into the archives to bring you some of marketing’s juiciest takes. And these next few marketers couldn’t agree more that companies should invest in their people, not numbers. From the importance of investing in human relationships to fighting against the status quo of sales normalcy of making money and telling your legal team to eff off, this episode’s jam-packed with so much marketing gold, you won’t want to miss out on this elite-level marketing advice. Tune in to find out what marketing’s hottest minds have to say about leveling up your career. Follow Vanessa: LinkedIn: https://www.linkedin.com/in/vanessa-bohns-33219710/ Follow Dale: LinkedIn: https://www.linkedin.com/in/copierwarrior/ Follow Anthony: LinkedIn: https://www.linkedin.com/in/akennada/ Follow Mark: LinkedIn: https://www.linkedin.com/in/markpjung/ Find Out More About the Lavender Team: Website: https://www.linkedin.com/company/itslavenderduh/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

How did Preston Rutherford take Chubbies from $0 to a 10-figure IPO? By believing in the power of great brand-building, of course. Preston joins Daniel to discuss the importance of brand building and breaks down why it’s the #1 factor in distinguishing your brand from the rest of the pack. Preston also unpacks how metrics and feedback loops can help measure the success of brand-building efforts and shares insights on how Chubbies consistently creates shareable content. And later, Preston shares the story of how Chubbies started as a nights and weekends project and grew into a household brand, before revealing the one marketing hill he would die on. 00:00:04 - Building a Great Brand with Chubbies Co-founder 00:00:48 - How Four Friends Revolutionized Men's Fashion 00:02:24 - From Direct Response to Building a Brand: The Chubbies Success Story 00:06:54 - The Power of Organic Growth in Marketing 00:08:03 - Connecting Brand Building to Metrics 00:16:54 - The Power of Brand Building 00:23:41 - Chubbies: Challenging the Status Quo 00:26:43 - Creating Consistently Shareable Content for Chubbies 00:33:44 - The Beauty of Brand Building 00:34:40 - The Importance of Great People and Process in Branding 00:36:42 - The Transition from Brand Building to Financial Outcomes Find Out More About Chubbies: Website: https://www.chubbiesshorts.com Follow Preston: LinkedIn: https://www.linkedin.com/in/prestonr/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Ready to pump up your marketing game? Then sit back and unwind as Daniel chats with Eva Thouvenot, VP of Marketing at Bonsai, about how to take advantage of growth loops and levers in your everyday marketing strategy. Eva unravels the concept of growth loops, diving into the ways in which they impact SEO, content, traffic, and revenue streams. Eva shares her thoughts on balancing the speed of a growth loop and the long-term payoff of SEO efforts—how can looking at metrics such as blended CAC and CAC payback help you to evaluate the success of a growth loop? Plus, Eva reveals why optimizing and focusing on growth is so important, and why aligning with teams is crucial to overcoming growth constraints. 00:00:05 - Exploring Growth Loops and Levers 00:00:43 - From Finance to Marketing: Finding the Story in Numbers 00:02:15 - The Power of Compounding Growth Loops 00:04:12 - The Power of an SEO Loop 00:05:35 - Choosing Between Existing and New Growth Loops in Marketing Strategy 00:16:15 - Taking a Holistic Approach to Marketing 00:21:46 - Prioritizing Growth Constraints: A Strategic Approach 00:26:32 - Data-Driven Decision-Making for Success 00:32:23 - Balancing Speed and Long-Term SEO Success 00:37:35 - Aligning Teams for Maximum Growth 00:40:20 - Connect with Daniel and Reforge on LinkedIn Follow Eva: LinkedIn: https://www.linkedin.com/in/evathouvenot/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-mu... Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Follow Eva: LinkedIn: https://www.linkedin.com/in/evathouvenot/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Content is king AND queen. Yes, that’s how important it is and us marketers have a lot of opinions about how to do it right. How much content should you produce? What kind of content? What platforms to use? You’re asking the right questions, so let’s rehash some of the best marketing hot takes from the pod. And in this ep, I compiled five of the best content marketers in the game to find out the one marketing hill they’d be willing to die on. Grab your headphones and learn why it’s time to throw away that content marketing playbook, pump up the volume, and find the content that’s best fit for your unique strengths. Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Follow Thomas: LinkedIn: https://www.linkedin.com/in/tomwshields/ Follow Ben: LinkedIn: https://www.linkedin.com/in/benjshap/ Follow Alex: LinkedIn: https://www.linkedin.com/in/alexalleyne/ Podcast: https://podcasts.apple.com/us/podcast/on-target-sales-leaders/id1605158509 Follow Brooklin: LinkedIn: https://www.linkedin.com/in/brooklin-nash/ Follow Sam: LinkedIn: https://www.linkedin.com/in/samanthahembree/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Join Daniel on this week’s episode as he chats with Oana Leonte, a marketing expert with a passion for brand positioning. Currently the Head of BU Marketing for PUMA, Oana explains why brands need to take a step back from analytics and start adding a bit more magic back into their creative. Discover how Oana got into marketing and her unique approach to creating authentic partnerships with other brands. Plus, why are the best marketers the ones who follow their intuition? And why is having a consumer-first approach so vital? Learn about the importance of storytelling and creativity in marketing, and how to tap into your brand's unique strengths. 00:00:01 - Oana's Journey into Marketing Success 00:03:01 - Mastering Brand Positioning for Success 00:05:45 - The Power of Tapping into Your Brand's Story 00:16:19 - Bringing Magic Back into Marketing 00:20:43 - Brand Positioning at a Heritage Brand 00:23:24 - Puma's Authentic Partnerships and Licensing 00:25:07 - The Power of Authentic Collaborations 00:31:16 - Creativity on a Limited Marketing Budget 00:34:07 - Connect with Me on LinkedIn Follow Oana: LinkedIn: https://www.linkedin.com/in/oana-leonte/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

How can marketers ensure transparency and accountability in their data reporting? Rebecca Shaddix, Senior Director of Product Marketing for 15Five, joins Daniel to chat about why finding a go-to-market strategy that aligns with team goals is critical and why a more collaborative, accountable process is necessary when it comes to marketing. She discusses the importance of having a centralized dashboard and using metrics that can't be easily manipulated by other factors. Rebecca shares her insights on risk management and the balance between savings and potential growth, highlighting the necessity for greater data transparency. Tune in to learn more about Rebecca's approach to marketing and how to set effective KPIs for your go-to-market strategy. 00:00:58 - The Importance of Effective KPIs in Go-to-Market Strategy 00:03:28 - How to Align Company Goals 00:09:22 - The Importance of Aligning KPIs 00:11:45 - Effective Marketing Strategies for Product Launches 00:14:14 - Effective Planning for Go-to-Market Strategies 00:16:06 - The Problem with Data Transparency 00:18:25 - Effective Retro: Alignments, Data, Action 00:26:22 - The Science of Determining Effective Marketing KPIs 00:34:13 - The Importance of Risk Management in Pricing Decisions 00:37:50 - The Power of Incremental Product Launches Follow Rebecca: LinkedIn: https://www.linkedin.com/in/rebeccashaddix/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels? In this special series, we’re playing some of the hottest tips and tricks from marketing’s brightest and best minds so that you can level up your marketing A-game. Learn how to harness the power of influencer marketing, why alignment between messaging and marketing is crucial, and why omnichannel marketing rules supreme. Plus, is product marketing actually marketing or should it sit outside of both product and marketing? Tune in to hear the ultimate marketing stands these five marketers are willing to stake their lives on! Follow Brendan: LinkedIn: https://www.linkedin.com/in/brendangahan/ Follow Josh: LinkedIn: https://www.linkedin.com/in/thatjoshspector/ Follow Robin: LinkedIn: https://www.linkedin.com/in/robingdaniels/ Follow Dani: LinkedIn: https://www.linkedin.com/in/daniellectrevino/ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

How can universities stand out in a crowded market? Ethan Braden, former head of marketing at Purdue University, shares his insights on creating a strong brand identity and fostering a sense of community within the university. He and Daniel discuss the importance of storytelling and explain how to create captivating content that resonates with your audience. Ethan also discusses the role of social media and personal branding in growing a university's brand and how to engage with a target audience more effectively. How can great marketing rouse audiences and compel users to take specific actions? Tune in now to learn more about Purdue's battle-tested marketing strategies and why their persistent drive for innovation paid off dividends. 00:00:05 - Standing Out in a Crowded University Market 00:03:42 - Purdue's Transformation: From University to Prestigious Brand 00:10:10 - Purdue's Marketing Strategy: Captivating Storytelling 00:12:06 - Building an Active and Engaged Marketing Team 00:15:54 - Using Personalities to Grow a Brand 00:23:40 - Curiosity and Empathy: Keys to Great Brand Marketing 00:31:48 - Creating a Timeless and Memorable Brand 00:32:23 - The Lifelong Pursuit of Perfecting Marketing 00:37:23 - Marketing Director Shares Success Stories Follow Ethan: LinkedIn: https://www.linkedin.com/in/robertethanbraden/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Are you trying too hard to fit in? Quit trying to conform to the marketing masses and start finding ways to differentiate yourself from the sheeple. In this master mash-up of Marketing Hills past, we’re taking a look back at some of the best advice that Daniel’s guests have had to give. And this week, we’re replaying the marketers who are just plain sick and tired of fitting in with the marketing mainstream. From learning a rule or two from your own playbook to throwing out the rules on attribution, listen on to find out why to throw caution to the wind and network like you've got nothing left to lose. Follow Peter Mahoney: LinkedIn: https://www.linkedin.com/in/pemahoney/ Podcast: The Next CMO Book: The Next CMO Follow Gigi Robinson: LinkedIn: linkedin.com/in/gigirobinson Twitter: https://twitter.com/itsgigirobinson Follow Adam Robinson: LinkedIn: https://www.linkedin.com/in/retentionadam/ Follow Val Geisler: LinkedIn: https://www.linkedin.com/in/lovevalgeisler/ Twitter: https://twitter.com/lovevalgeisler Follow Kyle Lacy: LinkedIn: linkedin.com/in/kylelacy Twitter: https://twitter.com/kyleplacy Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

How do you create a campaign worthy of breaking the internet? Well, for starters, working with Matthew McConaughey certainly helps. But then again, so does a calculated and intentional marketing strategy. Kari Keating, Director of Evergreen Marketing for Mastermind.com, explains how she harnesses the power of lead generation, evergreen marketing, and branding to create some of the most sought-after GTM strategies. Kari shares her expertise on how to tap into your audience’s main emotions to drive action, and divulges how she helps major brands, startup companies, and solopreneurs achieve their marketing goals through nurturing leads and finding the best channels for reaching their ideal audience. From branding to messaging and everything in between, Kari’s breaking down the best ways to optimize your evergreen campaigns and build trust with your audience. Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 00:00:22 - From Corporate to Entrepreneur: Mastering Branding and Messaging 00:04:21 - The Power of Evergreen Marketing 00:05:44 - Maximizing Email for Direct Response Marketing 00:09:39 - Launching Matthew McConaughey's Evergreen Product 00:12:13 - Mastermind Membership: Personal Development and Business Tactics 00:20:43 - Overcoming Mental Blocks in Marketing 00:24:45 - Breaking Down Marketing: Attention and Nurturing 00:26:28 - Discovering the Best Marketing Channels 00:33:25 - The Power of Email Marketing Follow Kari: LinkedIn: https://www.linkedin.com/in/karikeating111/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How can marketers become better leaders and avoid burnout? Hana Jacover’s sitting down with Daniel to help you uncover your true leadership superpower. The Leadership and Executive Coach shares her insights on personal growth and leadership development, explaining how heightened self-awareness can help build more impactful relationships. Hana also discusses the value of embracing neurodiversity and being authentic in the workplace. Plus, is imposter syndrome real or fake? Hana has some strong thoughts on why we need to do away with this outdated term along with how marketers should embrace the skills and challenges they face today. Tune in to find out what she really thinks! 00:00:02 - Pivoting Careers: A Podcast Journey 00:00:47 - From Marketing to Leadership Development 00:03:05 - The Key to Effective Leadership 00:05:12 - Avoiding Burnout: The Importance of Self-Awareness for Leaders 00:08:16 - Authentic Leadership: Remembering Who You Are 00:13:40 - Regulating Emotions: Feel, Don't Judge 00:23:40 - Building Relationships with Other Leaders 00:27:00 - Overcoming Imposter Syndrome and Fear 00:32:13 - Embrace Your Unique Leadership Style 00:35:05 - Showing Up Authentically Follow Hana: LinkedIn: https://www.linkedin.com/in/hanajacover/details/experience/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Struggling to improve your marketing and sales alignment game? You’re not alone. In today’s pod, Daniel sits down with Steve Armenti, the Demand Gen Global Marketing Manager for Google, to discuss the importance of readiness in leads and the future of B2B marketing. Steve shares his in-depth insights on personalization, data-driven strategies, and experiential buying journeys. Why is it vital for marketers to invest in brand and storytelling? And why does he believe that creativity and differentiation in B2B marketing are the keys to formulating a winning strategy? Tune in to learn how to personalize your marketing efforts, create unique experiences for your buyers, and stay ahead in the ever-evolving world of B2B marketing! 00:00:03 - Google's Steve Armenti Shares Marketing Journey 00:03:39 - The Human Side of B2B Marketing 00:06:12 - The Evolution of B2B Personalization 00:09:18 - The Importance of Account Personalization in ABM 00:14:47 - The Key to Personalized Marketing 00:23:30 - The Broad Power of Generative AI 00:28:14 - Investing in Brand to Capture Your Market 00:30:08 - The Power of Storytelling in Marketing 00:31:21 - The Art of Marketing Creativity 00:34:17 - Personalizing Experiences with Experiential Marketing 00:36:24 - The Importance of Marketing and Sales Alignment 00:38:47 - The Evolution of B2B Marketing Follow Steve: LinkedIn: https://www.linkedin.com/in/stephenarmenti/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Finding marketing tactics that stick out in a sea full of expert influencers, disrupters, marketers, and more can feel like madness. Creating order from the chaos of the consumer mind? Even more impossible to unpack. Consider these four marketers the Dr. Strange of our times, bringing clarity to the marketing multiverse of madness. KT McBratney (CMO of Bosa), Anthony Yepez (Social Media Direct of Orange Theory), JT Barnett (CEO of BarnettX), and Nancy Harhut (Chief Creative Officer of HBT Marketing) are unleashing their top marketing takes to reach the minds of the audiences who matter most to your brand. From getting past your preconceived notions on attribution to unlocking the key to winning over TikTok users everywhere, tune in for these expert insights you won’t wanna miss! Audio is the most efficient and effective media. Audacy’s State of Audio provides a practical playbook - planning tips, creative how-to’s, innovative trends - all to help our advertisers level up their Audio game. Visit stateofaudio.com to learn more. Follow KT: LinkedIn: https://www.linkedin.com/in/ktmcbratney/ Follow Anthony: LinkedIn: https://www.linkedin.com/in/anthonyyepez/ Follow JT: LinkedIn: https://www.linkedin.com/in/jtbarnett/ Follow Nancy: LinkedIn: https://www.linkedin.com/in/nancyharhut/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Experiential marketing is pure vibes. And Expedia’s Global Events and Experiences Manager, Kim Trieu, is dropping by the pod to explain what it is and how it can transform your brand’s audience by harnessing the power of raw emotion. Kim chats to Daniel about the importance of the end experience for the consumer—and how brand activations can create inspiration, joy, and moments of real connection. She illuminates how to go beyond buzzy social media moments and create true, meaningful experiences for the consumer. And later, Kim reveals the power behind fostering a team mentality of unbridled creativity and why it enables any experiential marketing department to thrive. Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS Follow Kim: LinkedIn: https://www.linkedin.com/in/trieukim/ Website: https://kimtrieu.com Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you struggling with tracking attribution in e-commerce? Andrew Maff, founder of Blue Tusker, joins Daniel to discuss the challenges of tracking the customer journey and the importance of conversion rate optimization (CRO) in e-commerce. He and Daniel delve into the benefits of selling on Amazon and the concept of omnichannel marketing. Andrew shares where marketers should focus their efforts and the best methods to maximize your e-commerce site’s potential. Plus, discover Andrew's tips for successful customer acquisition and the key elements every e-commerce site should have. 00:00:22 - Meet the Founder of Blue Tusker: Andrew Math 00:00:49 - Mastering Omnichannel Marketing for E-commerce 00:08:37 - Effective Strategies to Drive Website Traffic 00:10:04 - Boost Your E-commerce Conversion Rate 00:10:58 - When to Consider Selling on Amazon 00:13:18 - Start on Amazon for Better Conversion Rates 00:27:25 - The Challenge of Attribution in E-commerce Marketing Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS Learn More About Blue Tuskr: Website: https://www.bluetuskr.com Follow Andrew: LinkedIn: https://www.linkedin.com/in/andrewmaff/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Dare to take a dive into the headspace of some of marketing’s best minds? Daniel does—and he’s traveling back to relive some of his guests’ hottest takes to find out the #1 marketing hill they’d be willing to die on. This week, we’re unleashing some of the most psychologically unnerving takes we could find—and these guests aren’t afraid to hold back their thoughts on exactly what motivates people to buy. Melina Palmer from “The Brainy Business,” Mark Jung, the VP of Nextiva’s Marketing department, and the CEO and Co-Founder of TACK, Mark Kilens are here to dish their deepest, darkest secrets about the inner depths of the consumer psyche. Ready to know exactly what motivates people to buy? Then we dare you to hit play! Audio is the most efficient and effective media. Audacy’s State of Audio provides a practical playbook - planning tips, creative how-to’s, innovative trends - all to help our advertisers level up their Audio game. Visit stateofaudio.com to learn more. Follow Melina: Podcast: https://podcasts.apple.com/us/podcast/the-brainy-business-understanding-the-psychology/id1404578385 Follow Mark Jung: LinkedIn: https://www.linkedin.com/in/markpjung/ Follow Mark Kilens: LinkedIn: https://www.linkedin.com/in/markkilens/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Audio is the most trusted medium out there— so why aren’t more marketers utilizing it to boost their brand strategy? Paul Suchman, CMO at Audacy, Inc., drops the studio to chat with Daniel about the power of audio media consumption and discloses how marketers can leverage it as a holistic part of their native advertising strategy. With multiple ways to measure traffic and attribution rates, audio advertising still remains one of the most scientifically trackable mediums out there. Paul explains how to leverage those statistics and the best ways to invest your time and resources into podcasting. Later, he also breaks down why organic and authentic advertising efforts are the best strategy for any creator. So whether you’re curious about the impact of audio or looking to start your own audio channel, you won’t want to miss this unique glimpse into the industry from one of its foremost experts! Audio is the most efficient and effective media. Audacy’s State of Audio provides a practical playbook - planning tips, creative how-to’s, innovative trends - all to help our advertisers level up their Audio game. Visit stateofaudio.com to learn more. Learn More About Audacy, Inc.: Website: https://www.audacyinc.com Follow Paul: LinkedIn: https://www.linkedin.com/in/paul-suchman-4310601/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you struggling with defining your ideal customer profile (ICP)? In this ep, Samantha Rideout, a product marketer, shares her insights on the importance of ICP and how it can help you optimize your marketing efforts. Samantha discusses the benefits of having a clear ICP, including how it helps allocate your marketing budget more efficiently, allowing marketers to curate more personalized sales journeys. She also reveals why consistent messaging and frequency, both internally and externally, are critical for brands to create a more cohesive voice. Tune in to this episode to discover how defining your ideal customer profile can lead to more targeted and successful marketing strategies. 00:00:03 - The Importance of Marketing in Business 00:00:50 - Finding Your Ideal Customer Profiles 00:04:49 - Finding Success in Niche Markets 00:15:37 - Strategic Marketing with a Defined Target 00:20:52 - The Importance of Planning ICP 00:24:46 - Harnessing Internal Voices for Effective Marketing 00:28:25 - Connect with Samantha on LinkedIn Follow Samantha: LinkedIn: https://www.linkedin.com/in/samantharideout/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Brace yourselves fellow marketers because in this special mashup, we're diving deep into the world of content marketing, and bringing you some of the hottest takes from industry experts that you won't want to miss. Writer’s block is the specter that’s been haunting writers since the dawn of time, plaguing their souls with terror—but does it exist or has it been a figment of their imagination this entire time? Ann Handley gives her hottest take on the matter. And later, Dakota Robertson, the founder of Growth Ghost is on a mission to exorcise the demons of complexity in marketing—and unpacks his special hatred for overly complex copy. So whether you're an aspiring copywriter or a marketing enthusiast remember, in the world of marketing, the only thing scarier than a ghost is bad content—so tune in now to learn how to keep that content forever young! Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Join Daniel in this live recording from Marketingland 2023 as he dives into the world of DTC brand Waterboy, a company focused on hydrating the world, one person at a time. Learn about their core principles, the importance of staying true to your brand, and the power of creativity in problem-solving. Founders Connor Saeli and Mike Xhaxho share their insights on using social media platforms like TikTok to create interesting and relatable content and discuss the role of influencers in their marketing strategy. Discover how Waterboy's unique approach to selling supplements through humor and relatability has resonated with its audience. And later, the Waterboys touch on their journey of scaling their brand, overcoming supply constraints, and finding new growth levers. From testing new channels to optimizing Facebook ad spend, they explain their experiences and strategies for ultimate marketing success. 00:00:00 - The Journey of Building Waterboy 00:02:49 - The Strategy Behind Choosing TikTok 00:04:07 - TikTok Success Without Showing Face 00:08:14 - Scaling Up Waterboy with Facebook Ads 00:09:15 - Maximizing Influencer Partnerships for Success 00:11:15 - Creating a Brand with Humor 00:14:18 - Approaching Problems with Creativity 00:18:24 - Water Boy's New Marketing Strategies for Black Friday and Cyber Monday 00:20:12 - Overcoming Supply Constraints 00:23:06 - Why Brands Shouldn't Outsource Messaging 00:25:20 - Waterboy: The Ultimate Social Media Platform Follow Waterboy: Website: https://www.waterboy.com Instagram: https://www.instagram.com/waterboycan Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

We were working in our lab late one night, when our eyes beheld an eerie sight. For a marketing hill began to rise… and suddenly to our surprise. He did the Marketing Mash (the Marketing Hill Mash). Join Daniel as he relives some of the most iconic marketing hills of all time—what are the hills that marketing’s top names would absolutely die on? We guarantee this flashback to the past will be a graveyard smash! Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How can marketing teams improve their efficiency and organization? In this episode of the Marketing Millennials Podcast, Kayla Sadwick, Program Manager at SaaS unicorn company, GoGuardian, shares her insights on project management and its importance in marketing organizations. She discusses the best project management structures and formats that make teams more efficient, the role of a program manager in unlocking a team's full potential, and the significance of prioritization and focus in marketing. Kayla also addresses the stigma around working with project managers and offers advice on how leaders and project managers can establish a positive working relationship. Plus, how can culture fit and external communication foster a more productive and understanding team environment? Tune in to find out! 00:00:05 - Mastering Prioritization in Marketing Projects 00:00:33 - The Importance of Project Management in Marketing 00:01:53 - How to Prioritize and Focus Marketing Efforts 00:03:35 - The Key to Great Marketing Teams 00:12:26 - Building Trust for Efficient Project Management 00:14:04 - The Strategic Aspect of Project Management 00:23:19 - Breaking the Stigma of Project Managers 00:26:16 - Setting Clear Expectations for Team Success 00:32:01 - The Importance of Externally Sharing Team Work 00:34:26 - The Importance of Early Project Management Follow Kayla: LinkedIn: https://www.linkedin.com/in/kaylasadwick/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Join Daniel as he sits down with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, to discuss the importance of building relationships with customers and the power of storytelling in marketing. In this special live episode straight from the Marketingland stomping grounds, Daniel and Elfried are unpacking the ins and outs of successful content creation, revealing how creative constraints can lead to some of the best ideas. They also dive into the value of niche content and the role of authenticity in brand messaging. Don't miss out on this insightful conversation with a marketing expert who has achieved remarkable success in a short period of time. 00:00:26 - From 1 Million to 30 Million: Gym Shark's Social Media Success 00:06:45 - The Role of Marketing in Content Creation 00:08:39 - The Power of Listening on Social Media 00:15:25 - Adapting to Changing Marketing Platforms 00:19:40 - How to Be a Content Expert 00:25:24 - The Power of Community Content 00:44:51 - Using Creative Constraints for Growth Follow Elfried: LinkedIn: https://www.linkedin.com/in/elfriedsamba/ Twitter: https://twitter.com/ElfriedSamba Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Unless you've been living under a rock for the past year, you've likely heard an endless barrage of news about the rise of AI. Perhaps you’ve even started to experiment with it yourself for your own marketing purposes. But are you using AI the right way? Meghan Keaney Anderson, VP of Marketing at Jasper, the AI content platform that's revolutionizing creativity, chats with Daniel about how to make the most of AI to reach your marketing goals. Daniel and Meghan dive deep into the AI universe, revealing its true potential and why it's your ally, not your adversary, in the world of content creation. Discover Meghan's unique introvert marketing strategies, her unwavering commitment to the marketing cause, and how storytelling shaped her path to success! 00:00 Intro 02:11 The Pain Point AI Is Solving 03:53 Two Extreme Reactions 06:01 Why AI Can’t Replace Great Writers 07:07 A Photography Parallel 09:30 Solving The Time Drain Of Long Form Content 12:30 Meghan’s Favorite Use Case 15:38 The Marketing Hill I Would Die On 20:13 Marketing As An Introvert 24:00 An Early Education In Storytelling Follow Meghan: LinkedIn: https://www.linkedin.com/in/meghankeaney/ Twitter: https://twitter.com/meghkeaney Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this ep, we’re slowing it down and taking a step back into the past to replay this live panel from SXSW featuring Daniel, along with powerhouse marketers Ari Murray (of Sharma Brands), Mark Jung (of Nextiva), and Anthony Kennada (Co-Founder and CEO of AudiencePlus). They’re breaking down exactly what makes a good media company great, why staying top of mind is essential for any brand’s success, and how to increase your ROI on celebrity brand endorsements. Plus, stay tuned for a special audience Q&A. Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/ Follow Mark: LinkedIn: https://www.linkedin.com/in/markpjung/ Follow Anthony: LinkedIn: https://www.linkedin.com/in/akennada/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Discover how AI and social media can help marketers stay relevant and drive engagement in this episode of the Marketing Millennials Podcast. Kate Kenner Archibald, Chief Marketing Officer at Dash Hudson, shares insights on using Vision AI to predict top-performing content, leveraging short-form videos, and inserting your brand into relevant conversations. Plus, find out how Dash Hudson can benefit marketers with a demo or a 14-day free trial. Tune in now to stay ahead of the marketing game! 00:00:02 - CMO of Dash Hudson Shares Marketing Insights 00:01:43 - Predicting Top Performing Content with AI 00:10:36 - Using AI to Identify Trending Content 00:15:01 - Using Vision AI to Optimize Content Marketing 00:18:28 - Analyze Competitor Content for Success 00:25:29 - The Importance of Relevancy in Marketing 00:27:33 - How Marketers Get Attention and Stay Relevant 00:30:17 - Connect with Kate Kenner Archibald, Marketing Expert Learn More About Dash Hudson: Website: https://www.dashhudson.com Follow Kate: LinkedIn: https://www.linkedin.com/in/kate-kenner-archibald-43b1716/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you making strategic decisions based on information or inspiration? In this episode, Charlie Grinnell, a former NFL player turned marketer, shares his insights on the importance of understanding the game, the players, and the rules before developing a marketing strategy. Charlie discusses the value of knowing your audience and how it can make your internal processes much easier. He also emphasizes the need to take a holistic approach by considering both customers and competitors when making strategic decisions. Additionally, Charlie shares his thoughts on finding inspiration within and outside of your industry, including the use of meme culture in branding. Plus, what does it mean to transfer expectations in marketing? And how can it be a game-changer for digital strategies? Tune in to find out! 00:00:02 - From Offensive Line to Marketing: A Millennial's Journey 00:02:13 - The Importance of Audience Analysis for Brands 00:04:36 - Effective Strategies for Gathering Market Research 00:11:28 - How to Ten X Your Digital Strategy with Audience Insights 00:15:50 - Know Your Audience: Brief Agencies Correctly 00:20:07 - Using Data to Inform Marketing Strategy 00:27:37 - Finding Inspiration Inside and Outside 00:28:55 - The Importance of Knowing the Game 00:29:55 - The Gold Mine of Transferring in Marketing 00:34:59 - Why You Should Look at Competitors in Marketing Follow Charlie: LinkedIn: https://www.linkedin.com/in/charliegrinnell/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Join Daniel and his guests, Ari Murray (VP of Growth at Sharma Brands), and Tamara Grominsky (Founder of PMM Camp), as they dive into a wide range of marketing topics on this live 200th recording of the Marketing Millennials filmed at the Harvard Business School Marketing Club. From copywriting tricks to finding product-market fit, they share valuable insights and strategies for marketers at every stage. Discover the importance of adapting fast, talking to customers, and dominating one platform first. Plus, learn how to hire the right marketing talent for your company and how to make content that converts. Follow Ari: LinkedIn: https://www.linkedin.com/in/arimurray/ Newsletter: https://linktr.ee/gotomillions Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/?originalSubdomain=ca Newsletter: https://newsletter.pmmcamp.com/subscribe Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you interested in a career in Marketing Ops? In this episode, Daniel sits down with Darrell Alfonso, a seasoned marketing operations professional, to discuss the ins and outs of the field. Darrell shares his insights on the different aspects of marketing ops, the common mistakes marketers make, and the importance of aligning goals and incentives within the organization. This is a must-listen if you’ve ever thought about pursuing a career in marketing ops or are interested in learning the evolving role of marketing ops and how it can help drive success in your marketing efforts. 00:00:04 - Insights on Marketing Operations with Daryl 00:00:32 - From Sales to Marketing Operations 00:01:52 - The Art and Science of Marketing Operations 00:05:47 - Why Marketing Ops is the Next Big Career 00:07:33 - The Marketing Ops Maturity Model 00:14:58 - The Role of Marketing Ops in a Marketer's Responsibilities 00:21:20 - Improving Marketing Function with Marketing Ops 00:26:57 - Solving Friction in Marketing Campaigns 00:30:50 - Avoid Using Technology Just Because Buy “The Martech Handbook” on Amazon Follow Darrell: LinkedIn: https://www.linkedin.com/in/darrellalfonso/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Sometimes, the best way to encourage users to buy is to associate yourself with another brand. While it seems counterintuitive, Sarah Levinger is here to unpack the reasons why anchoring is such a valuable tool to build trust in consumers. Discover the power of psychology, emotions, and social proof and how you can utilize it to turbo-charge your ad appeal. Sarah shares her insights on leveraging psychology biases and incorporating them into ad creative to make your campaigns more successful. From pricing psychology to social proof and emotional appeal, Sarah reveals the key strategies that can help brands win in the competitive marketing landscape and create more compelling ads. 00:00:02 - Psychology and Ads: A Creative Integration 00:02:17 - Harnessing Psychology for Effective Advertising 00:03:45 - The Power of Psychology in Advertising 00:05:37 - Understanding the Psychology of Impulse Buys 00:09:05 - The Power of Pricing Psychology in Ads 00:15:10 - Boost Sales with Emotional Advertising 00:23:29 - Harness the Power of Social Proof for Increased Sales 00:28:14 - Building Trust in Authority Proof 00:31:24 - Optimize Your Landing Page Buttons 00:34:27 - The Power of Emotion in Advertising Follow Sarah: LinkedIn: https://www.linkedin.com/in/sarahlevinger/ Website: https://sarahlevinger.co Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What’s the #1 way to market to millennials in the personal finance space? Daniel chats with Douglas Boneparth, a marketing expert who has been targeting millennials for over a decade, to discuss the challenges of balancing humor and trust in the finance industry, the evolving needs of millennial consumers, and the importance of relatability in marketing efforts. Douglas also shares insights into his current project, a newsletter called The Joint Account, which focuses on helping couples have better conversations about money. Plus, he reveals how being an internet personality has helped him stand out in the crowded online space. Tune in to gain valuable marketing tips and learn how to effectively reach and engage millennial audiences in the personal finance industry. 00:00:04 - Marketing to Millennials in Personal Finance 00:03:53 - The Evolution of Millennials in Marketing 00:07:58 - Millennials Striving for Wealth Accumulation 00:10:25 - The Evolution of Marketing to Millennials 00:16:22 - How to Stand Out in Personal Finance Marketing 00:22:45 - Balancing Humor and Expertise in Finance 00:28:28 - The Power of Memes in Marketing 00:33:12 - Improve Your Finances as a Couple Follow Douglas: LinkedIn: https://www.linkedin.com/in/douglasboneparth/ Website: www.bonefidewealth.com Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Want to learn how to create viral content and grow your audience on LinkedIn? Daniel’s sitting down with the King of Funny Crap, a.k.a. Jack Raines, better known for his satirical posts on LinkedIn, to discuss his strategies for creating attention-grabbing content. Jack shares his best tips for writing satirically, explains the importance of authenticity in marketing, and unpacks the best ways to structure your posts for maximizing engagement on LinkedIn. Tune in to learn from Jack's unique approach and take your content game to the next level. 00:00:04 - Creating Funny LinkedIn Posts for Growth 00:01:30 - Using LinkedIn for Effective Content Marketing 00:06:23 - Organizing Notes for Fresh Writing Ideas 00:09:40 - How to Structure LinkedIn Posts for Maximum Attention 00:15:16 - Using LinkedIn to Drive Newsletter Subscribers 00:19:50 - Mastering the Art of Satirical Writing 00:23:35 - Creating Viral Social Media Content 00:28:45 - The Power of Authentic Content Marketing 00:32:46 - Learn Marketing Tips from Jack Reigns Follow Jack: LinkedIn: https://www.linkedin.com/in/jackraines/ Twitter: https://twitter.com/Jack_Raines Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Looking for innovative ways to stand out in your content marketing? In this ep, Daniel sits down with Will Allred, co-founder of Lavender, to discuss the power of community and unique content strategies for LinkedIn. With a powerhouse marketing strategy, Will opens his playbook to explain exactly how Lavender is dominating social media. Discover how Lavender is revolutionizing B2B content marketing and building a rabid base of loyal followers through consistency and founder involvement. Plus, learn why Will believes in avoiding gated content and the importance of playing to your strengths. 00:00:05 - Co-founder of Lavender Talks Email Marketing and Community 00:03:49 - Building a Community-Driven Tech Company 00:05:31 - Building Community on LinkedIn: Tips and Tricks 00:15:05 - Playing to Your Strength: The Key to Successful Events 00:18:20 - Innovate Your Content with Familiarity 00:26:47 - Standing Out in a Commodified Content Market 00:33:39 - The Annoyance of Gated Content 00:38:20 - Connect with Lavender on LinkedIn 00:39:51 - How to Stand Out in Marketing Follow Will: LinkedIn: https://www.linkedin.com/in/williamallred/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How does a food delivery app compete with behemoths like UberEats and Favor? Hint: It doesn’t try to. Matthew Kobach, the VP of marketing at Slice, chats with Daniel about how his app Slice is poised to work in conjunction with other food delivery apps by offering companies a lower service fee charge than the competition. Then, Matthew and Daniel dive into the different ways customers interact with apps and how location is a prime factor that motivates consumer behavior. Matthew also reveals some of his top tips for gaining social media influence and why he thinks that a lot of marketers are wasting their time on making content. Plus, stay tuned to find out why one of Matthew’s top tips is to repeat content! Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Struggling to understand what content really resonates with your audience? In this episode, Daniel is joined by the team from Beehiiv to discuss the importance of experimentation and customer discovery to create engaging content for your audience. Join Daniel and company as they sit down to discuss the key elements of good content, various growth mechanisms for newsletters, and how Beehiiv is helping content creators and businesses monetize and scale their newsletters. Guests: Tyler Denk, EJ White, and Daniel from Beehiiv 00:00:06 - Beehive: The Ultimate Newsletter Platform 00:01:54 - The Elements of a Great Newsletter 00:04:34 - The Key to Growing Social Media Following: Content 00:06:44 - Overcoming the Challenges of Newsletters 00:07:34 - The Key to Good Newsletter Content 00:08:46 - Get Real-Time Feedback on Newsletters 00:10:01 - Utilize Existing Channels to Grow Your Newsletter 00:12:42 - Effective Growth Mechanisms for Newsletters 00:13:37 - The Evolution of Newsletters: Content Empires and Omnichannel Marketing 00:23:11 - Determining the Cost of Monetization for Newsletters 00:29:26 - Beehive Ranked Best Newsletter Platform 00:37:36 - The Marketing Hill Worth Dying On 00:41:37 - Boost Newsletter Growth with Effective Copywriting 00:44:34 - Where to Find Us on Social Media Follow Tyler on LinkedIn: https://www.linkedin.com/in/tyler-denk Follow EJ on LinkedIn: https://www.linkedin.com/in/edwardjwhiteiii Follow Daniel on LinkedIn: https://www.linkedin.com/in/danielberk Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-mu... Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Looking for strategies to grow your social media following and build a thriving community for your brand? In this episode of The Marketing Millennials Podcast, Daniel sits down with Sophie, aka the Pretty Little Marketer, to discuss her strategies for simplifying social media while still growing your following and creating content that adds value to your audience. Daniel and Sophie also dig into the importance of building a lasting feeling with your audience, stealing inspiration, and why focusing on quality over quantity matters when it comes to your social media presence. 00:02:20 - From Social Media to Full-Time Marketer 00:06:21 - Building a Community Around Shared Values 00:17:00 - Tips for Growing a Social Media Community 00:21:25 - Creating Lasting Value with Community Content 00:23:55 - Simple Strategies for Social Media Growth 00:32:30 - Why Marketers Should Steal Creatively Follow Pretty Little Marketer: https://www.linkedin.com/in/prettylittlemarketer https://www.prettylittlemarketer.com Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-mu... Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Join Daniel in this insightful episode as he sits down with Kyle Lacy, the Chief Marketing Officer at Jellyfish. They dive deep into the intricacies of prepping for 2024 and the essential aspects of budgeting and planning for marketing success. Discover why working with three budgets (good, better, best) is a game-changer and how allocating your budget with a 70/30 split between pipeline and brand placement can yield remarkable results. Kyle also sheds light on the significance of swag in today's marketing landscape and gives a glimpse into his predicted marketing future as he and Daniel discuss the impact of AI, the remote work environment, and the resurgence of events in the ever-evolving marketing landscape. Follow Kyle: LinkedIn: https://www.linkedin.com/in/kylelacy/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you interested in scaling your brand on TikTok? In this episode, TikTok strategist Savannah Sanchez shares her expertise on how to create successful TikTok ads. From using the Cap Cut app for editing to proving ROI to clients, Savannah covers it all. Discover the best practices for creating engaging TikTok ads, targeting your audience effectively, and optimizing your campaigns for success. Whether you're a beginner or looking to scale your TikTok advertising, this episode has valuable insights for you. Tune in now to learn from one of the top experts in the field. 00:05:53 - TikTok's Impact on Black Friday Advertising 00:12:28 - Capturing Attention with TikTok Ads 00:19:52 - Designing Effective Ads for TikTok 00:21:15 - Using Fake Podcast Ads to Boost Brand Visibility on TikTok 00:26:26 - Easy Editing Tools for TikTok Ads 00:32:38 - Proving TikTok's ROI to Clients 00:35:38 - Brands Crushing It on TikTok 00:39:12 - Beginner's Guide to Starting TikTok Ads Follow Savannah: Website: https://thesocialsavannah.com LinkedIn: https://www.linkedin.com/in/savannahsanchez/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

We’re taking a flashback to the past to rehash another episode from the archives. In this ep, Daniel’s joined by none other than Elfried Samba, the mastermind behind Gym Shark's meteoric rise from 1 million to a staggering 20 million followers. Elfried takes us on a captivating journey through his unconventional approach to marketing, where authenticity and brand diversity reign supreme. He and Daniel explore how the marketing landscape is evolving in an age of increasing homogeneity and why embracing imperfection is an absolute game-changer. Discover the secrets behind building unbreakable brand trust and the common threads that weave through companies consistently delivering excellence. Follow Elfried: LinkedIn: https://www.linkedin.com/in/elfriedsamba/ Twitter: https://twitter.com/ElfriedSamba Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What’s creepier than Chat GPT? How about IRL AI-powered robots hanging out at the Chargers stadium? Daniel and Aidan break down the strange and new promotion for the movie, “The Creator,” and go over some of the latest news headlines. How brilliant was the New Balance and Coco Gauff marketing campaign? Why is Steve-O’s hair being put into voodoo dolls? And what kind of effect will LinkedIn removing inactive followers have on creators? Tune in for that and much, much, more! Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com