The Healthpreneur Show with Yuri Elkaim

Today we’ve got an amazing episode of the Healthpreneur Podcast that dives into the mysterious world of subscription-based surprise-in-a-box business models. This episode reminds us of the importance of having a recurring-revenue business model for stable, predictable income – even if you’ve got other offerings. Today we are talking with Scott McCulloch, co-founder of The Vegan Kind, the largest vegan subscription box in the U.K., which he runs with his wife, Karris. With a background in business banking, a dangerous knack for Facebook and social media marketing, and a passion for change, Scott and his wife expanded The Vegan Kind at a rapid rate. This is a great episode because Scott offers stark honesty about the growing pains, inner workings, and strategic choices they made along the way to grow a wildly successful and purposeful business. Best of all, they’ve done this while maintaining the personality and soul of their overall mission. If you’re a Healthpreneur that wants insight on recurring-revenue business models, tips for lasting success, and outsourcing for sustaining growth, tune in! In this episode, Scott and I discuss: The inspiration for his company The Vegan Kind and how it all began How his company markets and creates brand awareness Handling rapid growth and knowing when to outsource Leveraging social media for marketing and connecting with clients Skills for lasting success and the importance of getting an early start 1:30 – 7:00 - Scott’s background and the beginnings of Vegan Kind 7:00 – 13:00 - Brand awareness, marketing, and positioning 13:00 – 19:00 - The evolution of The Vegan Kind; the business models, marketing, and facets 19:00 – 26:00 - Rapid growth, tackling problems, outsourcing, and leveraging social media 26:00 – 28:00 - Expressing your business’s soul and personality through social media 28:00 – 32:00 - Skills necessary for lasting success; a drive to succeed and an early morning start 32:00 – 40:00 - The Rapid Five

Today I am back on the Healthpreneur podcast with another great interview. I’m going to be chatting with Tess Challis, an author, vegan chef, and “One Degree Coach.” Wondering what that means? Tune in! Tess is going through an interesting transition. At first, she was a vegan chef and known for her vegan recipes and cookbooks. Now, she is focusing on her new offering as a “One Degree Coach,” and has been inspired by successful people in the health space that are doing great things while making a killing. Tess has recognized that the entrepreneurial journey is a spiritual one that clearly depends on one’s self and mindset. We’ll be talking about how she pushed through struggle into a space of acceptance. We’ll touch on how her business has evolved recently through her realization that she could offer more and get more. If you’re looking to get into the coaching space or are wanting to up-level your offering and your income, this is a must-listen episode. On the personal side, there are a ton of insights that are critical for understanding the balance between entrepreneurship and the self. In this episode, Tess and I discuss: Her excitement to learn and connect with successful people doing great things. Her evolved offering to make more money and serve bigger. Transitioning to a new brand, offering, and business model. The energetics of being aligned, authentic, and on your true path. Perseverance through tough times and realizing the entrepreneur’s freedom. Time Stamps 1:00 – 8:00 - Tess’s business, books, and inspiration through conferences to level-up 8:00 – 11:30 - Making good money while serving bigger: Tess’s evolved offering 11:30 – 16:30 - Rebranding, Tess’s old and new products, and her transition 16:30 – 22:00 - “One Degree Coaching,” the importance of energy-alignment, and authenticity 22:00 – 28:30 - The journey of the entrepreneur; the ultimate spiritual journey 28:30 – 30:00 - Perseverance as a necessary trait of entrepreneurs 30:00 – 32:30 - The Rapid Five

Today for our solo round of the Healthpreneur Podcast I’m going to passionately explain why winning the lottery is for suckers. Confused? Let me explain. People use things like the lottery as an excuse for not being able to build their dream lives themselves. As though an escape from their current reality could only be achieved through simply being given the money. I have a big problem with that. I’m going to talk candidly (read: rant) about the journey vs. the destination, becoming a better version of yourself through business and service (not handouts and passivity), and why we Healthpreneurs must pave the way for ourselves and the world. This episode contains a critical wake-up call for anyone wishing their reality was different than what it is. My hope is that this episode inspires you to get back in the driver’s seat of your life and get moving towards a better you and a better future. 1:00 – 3:30 - Recap on Yuri’s week and last week’s episode 3:30 – 5:30 - Why winning the lottery is for suckers 5:30 – 7:00 - Who you become in the process is the key 7:00 – 10:00 - You have a choice; make the choice to live the life you want 10:00 – 11:00 - Live a fulfilled life by putting in the work 11:00 – 12:30 – What’s ahead and training opportunity

Today we’re on the 74th episode of the Healthprenuer Podcast. I am chatting with Aaron Hinde, sports chiropractor turned President and Co-Founder of LIFEAID, the beverage company that is the official sponsor of the CrossFit Games. I met Aaron five or six years ago, and man, how his company has scaled and succeeded since then! Aaron was inspired to start LIFEAID when he realized that all the energy drinks out there – while cool, sexy, hip, and perfectly-branded – are filled with junk and just plain bad for you. Makes sense, right? What’s cool is that, to this day, Aaron and his company haven’t budged on their commitment to clean, functional products. This integrity hasn’t gone unnoticed, and the numbers prove it. Through this growth, Aaron has learned some key lessons in hiring, “going big” (or not), cash flow, and ROI. He’s even made some game-changing realizations about himself as an entrepreneur and the people he brings on the team. This episode is for any entrepreneur looking to scale their business while maintaining the integrity and quality of their offering. Tune in for priceless nougats of business wisdom topped off with a morning routine that has Aaron prepped for more great things to come! In this episode, Aaron and I discuss: The inspiration for LIFEAID and how they became the CrossFit Games official sponsor Standing for quality and functionality from the very beginning The challenges and successes when rapidly growing the company How his role and hiring process has evolved over time “Going big,” taking on investors, and cash flow for stockholders The start-up struggle to stay focused on ROI 1:00 – 5:00 - Aaron, his company, and his beginnings 5:00 – 8:30 - The mindset during product development: Cool, sexy, hip, functional, and clean 8:30 – 11:00 - Cash flow, mentorship, and looking to information marketers to sell online 11:00 – 14:30 - Success through a B2B offer, seeing the customer’s perspective, and teamwork 14:30 – 20:00 - Growth changing Aaron’s role, their hiring process, and patience

Welcome episode 73 of the Healthpreneur Podcast! Today, we are going to be chatting with Mike “Pancakes” Whitfield! (We’ll get into the pancake thing.) Mike is an old buddy of mine who figured out a way to support others in the industry while selling a product of his own. In addition to his Workout Finishers and Cardio Afterburn products, Mike is the author of the book “Rise and Hustle: Transform Your Life Physically, Personally, and Spiritually in Just 90 Seconds a Day.” He walks the walk because he has lost – and kept off – 115 pounds for over a decade. This episode is for any Healthpreneur who wants to know the secret to running a successful online business. Mike gives insider tips on crafting your “hook,” the value of feedback and surveys, and how relationships can transform your business. If you’ve ever felt like your product launch fell flat, or that your audience wasn’t connecting with you or your product as much as you believe they should, tune in. Mike’s advice is pure gold that’s sure to sweeten your conversions. In this episode, Mike and I discuss: How Mike found success by supporting the products of others. Finding your “hook” and using feedback to better your offering. How building long-standing relationships has transformed Mike’s business. Tenacity as a necessary trait of all successful entrepreneurs. The freedom and success that is built through consistency. 1:00 – 4:00 - Introduction and where the “Pancakes” came from 4:00 – 7:00 - Workout finishers and complementing other people’s existing products 7:00 – 8:30 - Overcoming the challenges of sales copy 8:30 – 12:30 - Figuring out “the hook,” the value of feedback 12:30 – 15:00 - Unforeseen challenges: Discovering the obstacle and the solution 15:00 – 18:30 – Appealing to the right audience 18:30 – 27:00 - Tenacity, establishing relationships, and consistency to build longevity 27:00 – 29:00 – The Rapid Five

Happy Monday, Healthpreneurs! It’s time for another solo round on the Healthpreneur Podcast. If you’re ready to make more money while creating an impact, listen up because I’m about to teach you not just why, but how to make top-dollar selling your product – even if you’re not a guru. By charging premium prices you not only attract better clients, but you attract a better version of yourself, too. Charging higher rates is a common struggle for entrepreneurs, but what it really boils down to is a struggle in self-worth. If you firmly believe in your product and its life-changing results, why wouldn’t it be worth more? In this episode, I break down the three key reasons why to charge premium prices. After that, we’ll dive into the how. Watch what happens when you shift your focus on delivering results, serving, and transforming people’s lives. Hint: It’s good! If you’re selling any type of coaching or a physical product, this podcast is specifically for you. Healthpreneurs that know deep down that your product or service is worth so much more – this episode is for you, too. 3:00 - 5:00 - Examples of price incongruences 5:00 - 13:00 - Why it’s important to charge premium prices 13:00 – 16:00 - How to charge premium prices (even if you’re not a guru) 16:00 – 19:00 – Getting to the top

What’s up, Healthpreneurs! Today, I am chatting with Pat Rigbsy, a long-time connection and original gangster when it comes to online fitness businesses. Pat has built over 25 businesses in the fitness industry, has authored or coauthored 11 bestselling books, and helps health and fitness entrepreneurs build their dream business. Amazingly, he has also written a daily newsletter – without missing a day – for 11 years. As in 1-1. Yup, you read that right. Pat’s entrepreneurial journey lead him to be owner and often operating CEO of multiple businesses at once. But knowing himself and his potential, he knew he wasn’t giving his best to any single one of them. This led Pat to learn valuable lessons on the power of saying “no,” the need for consistency to give and operate at your very best, and the value of relationship-based business building. He has since become a writing-wizard and happily shares his wisdom with coaching clients that want to make an impact while living their best life. We’re going to talk about the critical differences between physical and online-based businesses, narrowing your audience, consistency, expectations, and how Pat has built – and kept – lasting business relationships for nearly decades. There are fundamental lessons for any entrepreneur in this episode. You won’t want to miss it. In this episode, Pat and I discuss: “The Consistency Factor” Narrowing your audience for an online business Setting expectations: An online biz as a “virtual second location” Saying NO in order to give your very best Relationship-building as a key business model Pat’s newsletter that he’s written every day for 11 years 1:00 – 5:00 - Introduction and consistency as an attribute to every successful person 5:00 – 10:00 - The power of consistency; setting expectations and celebrating small successes 10:00 – 13:00 - Being ready to go through a proven process, there are no short-cuts 13:00 – 17:30 - Common mistakes people make when moving to an online business model 17:30 – 23:00 - Skillsets necessary to succeed online: The Consistency Factor and narrowing

Today we have an incredibly motivated, persistent, and honest catalyst for change in the health and wellness community on the Healthpreneur Podcast. Having Dr. Daniel Stickler on the podcast is exciting for me because he is truly making strides towards creating a healthier future. He is super honest and open about his failures and weaknesses, and reveals how he moved past them and onto the sweet road of success. He has tons of experience and thousands upon thousands of dollars invested in lessons learned. Tune in for some wisdom-bombs that could save you money and time. Daniel is a medically-trained doctor and surgeon that has mastered the craft of business and marketing. (Yes, it is possible to be a doctor and entrepreneur!) He's the co-founder and chief medical officer at The Apeiron Center for Human Potential and The Apeiron Academy, and serves as medical director of the Neurohacker Collective. I loved chatting with Daniel because he is passionate about seeing his vision to fruition. He is striving to shift our world away from the current “sick care system,” and is helping others to do the same through the Apeiron Academy. We discussed the challenges he faced being a doctor with zero business or marketing experience, and explored the most effective ways to get in front of your market and communicate so they’ll listen. Whether you’re a new Healthpreneur just learning the ropes or a seasoned professional, there are a lot of lessons that Daniel has learned that’ll benefit you and your business. Tune in and enjoy! In this episode, Daniel and I discuss: His trial and errors, and how he teaches by using his lessons learned What it took to realize what his market wanted His thoughts on the “sick care system” and his quest for a new paradigm How persistence sets apart the successful 2% Taking responsibility for your heath rather than being a sick victim The exciting leaps Daniel is catalyzing in the industry 1:30 – 5:00 - Daniel’s background, mission, vision, and mindset 5:00 – 10:00 - Business, marketing, challenges, and getting into concierge services 10:00 – 13:00 - Determining your market and effectively getting your message in front of them 13:00

Happy Monday! We are back with another solo round of the Healthpreneur Podcast, where I’m going to be talking to you about “Emotion Inventory.” What is “Emotion Inventory” and why is empathy so important in marketing? Well, “Emotion Inventory” is a tool to get you inside your prospect’s shoes to really understand their thoughts, feelings, and desires so you can be empathetic towards their problem. We’re going to look at examples of how to relate to your clients—and how not to—so you can create a true bond with your perfect client. After this quick episode you’ll walk away with a simple mission that’ll create a true difference in your clients’ lives and your business. 1:00 – 4:00 - The importance of empathy in marketing. 4:00 – 6:00 - Examples of a missed connection with the audience. 6:00 – 9:00 - Examples of knowing your audience and understanding their pain point. 9:00 – 12:00 - Relating to your audience through empathy. 12:00 – 14:00 - An opportunity for training and upleveling your business.

For episode 68 of the Healthpreneur Podcast we are going to be talking with Dr. Danny Lennon. Not to be confused with John Lennon, but maybe he is a distant cousin or something. Who knows? Danny is the founder of Sigma Nutrition and host of the awesome and aptly named podcast, Sigma Nutrition Radio. If you haven’t heard of his podcast, you should really go check it out—awesome stuff and it’s super popular. Danny is also the performance nutritionist for several professional MMA fighters and boxers, he speaks at various conferences across Europe, and he’s just an overall cool dude. I had a great conversation with Danny in this episode. We talked a lot about figuring out what your superpower is, focusing on it, and really using that to grow your business while leaving the other stuff behind. And if you can do this in your business, the best part is that you’ll actually end up doing the stuff you most like to do. This is a really valuable lesson that many entrepreneurs can attest to. In this episode, Danny and I discuss: Quality content creation The allure of podcasting The switch from content to coaching The ups and downs, and how to get through them Trusting in the process The harsh truth that it doesn’t get easier

Today, I am chatting with a good friend and amazing health coach who goes by the name of Lisa Lewtan. Outside of being an award-winning author, Lisa is probably known best for being an expert on stress. But interestingly enough, she became an expert on stress because of her beginnings in the tech world. Lisa actually started her entrepreneurial journey at the age of 22, where she co-founded a successful tech company. But like many entrepreneurs, she burnt out. As we all know, the stress of owning a company can catch up on you—and it caught up with Lisa in a big way. After taking some time off and restoring her health, Lisa ended up creating her own health and wellness company called Healthy, Happy, and Hip. She has since become a stress-master, and we’re going to talk about how to combat stress as an entrepreneur—something I’m sure we can all relate to. We’re also going to dive deep on the negative aspects of social media and what you can do to stay in your lane. There are some essential lessons for any entrepreneur in this episode, and trust me, you really do not want to miss it. In this episode, Lisa and I discuss: Why you should only do things that get you jazzed up The moment Lisa collapsed—literally The value of being able to figure stuff out How technology is a blessing and a curse Staying in your lane and avoiding comparisons Just because you think it, doesn’t mean it’s true

Welcome back to another solo round of the Healthpreneur Podcast! Today I am going to be talking to you about why so much online content doesn’t generate revenue and how you can avoid that problem in your business. I’m talking about verbal diarrhea. That’s right. In today’s episode I am going to explore what works—and what doesn’t—when you are sharing content through webinars, Facebook Live videos, blogs, or YouTube videos. Hint: You CAN and SHOULD make money from all these outlets and no, you don’t have to share EVERYTHING. The secret is WHAT content you share. What content leaves your readers, watchers, or listeners burning with desire. What content leaves them asking, “But...how?” If you feel like you’re giving your content away for free or if your content marketing isn’t yeilding the conversions you’d hoped for, I’m going to share with you some tips on exactly how to change that. 1:00 – 5:00 - Examples of why some web content doesn’t make money. 5:00 – 11:00 - How to create content that drives revenue: Teach to Sell and build desire. 11:00 – 17:00 - Share the “what” and “why,” but not the “how” for higher conversions.

This is episode 65 of the Healthpreneur Podcast, and today we are going to be talking with Juma Iraki! Juma is the owner and operator of Iraki Nutrition, a sports nutritionist, and business consultant for the top supplement company in Norway. He’s the head Sports Nutritionist for the National Judo Federation of Norway and a die-hard soccer fanatic. In addition to helping people through his speaking, consulting, and counseling, Juma has an incredible story that is sure to inspire anyone who knows what it feels like to hit rock bottom. Despite the hurdles he’s lept to get to where he is today, Juma has structured his life in a way that allows for his top priorities to stay top of mind. If you think this episode may not be for you—think again. Juma gives excellent insight on struggles that face ALL Healthpreneurs, including time management, prioritizing, automation, and cold, hard grit. I you’ve ever felt overwhelmed because your to-do list wasn’t getting any smaller or you haven’t spent enough time with your kids, tune in. The nuggets of wisdom in this episode are truly inspiring and immediately actionable. In this episode, Juma and I discuss: Juma’s journey from illness and struggle to success and freedom. Mindset and drive. Overcoming obstacles and the power of automation. Freedom and putting family first. Focus. Balance equals success.

Today we have the man, the myth, the legend, Dr. John Berardi on the Healthpreneur Podcast! This is a really exciting episode for me because I’ve known John for a while now and he is just a really special person. Not only he is a super caring, awesome guy, but he has years of experience and a ton of wisdom to share. He’s also Canadian, and we all know how I feel about fellow Canadians. John is the founder of the Precision Nutrition Certification Program. With Precision Nutrition (PN) he has grown the company to over 100 employees and 40 million dollars in revenue, in addition to helping 50,000 students become elite health and fitness coaches. Outside of PN, John is also an advisor to Apple, Equinox, Nike and Titleist. He was recently selected as one of the 20 smartest coaches and 100 most influential fitness professionals in the world. But going beyond the accolades, I love sitting down to talk with John because we always have amazing conversations. During our conversation, we talked a lot about growing pains and the journey of building a business like PN. We also discussed the remote nature of his company and how that works. Regardless of where you are in your business, there are a lot of things that John has learned over the years that you will benefit from in this episode. Grab a pen and paper, because this is a big one. In this episode, John and I discuss: The humble beginnings of Precision Nutrition The “vendor lock-in” strategy What goes over the wall vs. what happens behind the wall How to run a remote company Why sometimes it needs to hurt Stepping into an appropriate role as the founder 4:00 - 10:00 - The start of PN and their new business model 10:00 - 17:00 - Growing pains and the holacracy system 17:00 - 21:30 - Your unique ability and how to find your perfect role as a founder 21:30 - 29:30 - Hiring A+ players vs. “mold-able” players 29:30 - 36:00 - Keeping culture in a remote workplace 36:00 - 39:00 - Using personality quizzes an

Today for our solo round on the Healthpreneur Podcast I’m going to be talking about polygamous entrepreneurship. If you’re confused as to what the heck this means, I’ll explain. Polygamous entrepreneurship is something that almost every entrepreneur deals with, and it’s often referred to as the shiny objecy syndrome. As entrepreneurs, we tend to be creative people, we like to get stuff going and create new things. And while that is an inherently good trait, it can often stab us in the back. I’m going to talk about how you can learn to take a step back, avoid the rabbit holes, and focus on your business. You need to be clear on what direction you want to go with your business and develop that roadmap to get you there. If you don’t do that, you’ll end up wasting time getting distracted by all of the shiny objects out there. I can’t stress how important it is to make sure you’re in the proper mindset when it comes to your business, and I want to help you get there and stay there. 1:00 - 4:00 - The story of my son, Oscar 4:00 - 5:30 - You need a roadmap, and you need to stick to it 5:30 - 7:00 - How I used this knowledge when starting Healthpreneur 7:00 - 8:30 - Why I don’t have Instagram or Facebook on my phone 8:30 - 12:30 - The key word is predictable 12:30 - 16:00 - Businesses become boring

Today on the Healthpreneur podcast we’re going to explore the world of online coaching and fitness. If you’ve never heard of Jen Oliver, she helps transform mothers into mindful, self-loving, and balanced women through her company, Love Fitmama. Jen discovered that she was pushing herself too hard, and this culminated into debilitating injuries and stress. She realized that this “work-grind” paradigm is unhealthy, unsustainable, and, most importantly, unnecessary. She also discovered that we don’t need to continue defaulting into our cultural norms that create expectations around food and our bodies, especially as women. In fact, Jen discovered that by tapping into compassion, appreciation, and love, we turn inwards and discover our unique place that leaves us vitalized and happy rather than burnt out and unable to show up for life. If you’re a busy mother who’s feeling pain from a work/life imbalance, this episode will provide you with some invaluable information. If you find yourself feeling pain, stress, or overwhelm, you’ll discover that you really don’t have to. It is possible to balance a career and a family, and Jen has dissected the formula to do so while caring for yourself at the same time. Jen has learned by experience that the “grind” doesn’t work, and a shifted mindset is critical to pain-free life. As a parent, I related to Jen in so many ways. I think you will, too. In this episode, Jen and I discuss: The pivotal moment in her life and how she tackled obstacles in her way. Mindfulness and taking clients on the transformational journey. Being an Healthpreneur parent: Critical lessons and finding that balance. Online marketing techniques and how Jen reaches clients. Shifting the paradigm through story, mission, example and purpose.

Today we’re getting into episode 61 of the Healthprenuer Podcast. Over 60 episodes, can you believe that? It seems like we started this podcast just the other day! Well, there are more to come where those 60 came from. Today I am chatting with Dr. Spencer Nadolsky, who is a young physician—fresh out of med school—and he’s going to talk about his journey from brick-and-mortar to an online practice (with a lot of lessons learned thrown in). He is a board certified family medicine physician, but his medical doctrine is lifestyle-as-medicine—he tries to stay away from pharmaceuticals by having his patients lead healthy lifestyles. What a crazy idea, right? The cool thing about Spencer is that he has a rabid social media following. At the moment, he has about 65,000 followers on Instagram, 25,000 followers on Facebook. And the key lesson he’s learned? It’s not about the number of followers you have, but how dedicated they are. So we’re going to dive into the marketing behind all of this and how you can work on getting a dedicated following—not just a big following—in your business. In this episode, Spencer and I discuss: The medical school grind The unfortunate realities of working at a hospital Spencer’s lifestyle-as-medicine doctrine Why Spencer is known as “The Doc That Lifts” The ridiculous number of certifications required for online doctors Why it’s okay to develop strong opinions as a physician

It’s Monday and you know what that means—another solo round on the Healthpreneur Podcast. I hope you guys are having a great day, and it’s about to get better because I will be coaching you through how you can create the Perfect Client Pipeline. What is the Perfect Client Pipeline? Well, it’s a method that I have perfected in my business and you can use it to attract ideal prospects to your business. Generating leads is a constant struggle for many entrepreneurs—and while generating leads is great, it’s also important that you generate the right leads. By creating a pipeline that attracts only the perfect, ideal clients for your business, you are getting guaranteed conversions. It’s simple, and I’m going to walk you through the three steps it takes to create this in your business. The best part about this pipeline? It is almost entirely automated, so you can get back to doing what you like to do in your business while the system keeps running and generating leads for you. Just a heads up—this is mainly aimed towards coaching businesses. If you are selling a product, you may not get too much out of this episode. 2:00 - 3:30 - “My product is so good that I don’t have to advertise!” ...Not quite. 3:30 - 4:30 - Step 1 — the ad 4:30 - 7:00 - Step 2 — the webinar 7:00 - 10:00 - Step 3 — the call 10:00 - 11:30 - Generating leads on autopilot 11:30 - 13:00 - How I can personally help you build your Perfect Client Pipeline

Today on the Healthpreneur podcast we’re going to jump into the ins and outs of the product-based business world with Kevin Gianni. If you’ve never heard of Kevin, he is the head visionary, CEO, and co-founder of Annmarie Skin Care, a hugely successful all-natural skin care line. Kevin transitioned from a virtual business to a product-based business after traveling around in a “Kale Whale”...tune in to find out what that’s all about. In many ways, Kevin isn’t your traditional entrepreneur; he’s got an interesting stance on business plans, goals, and expectations that may surprise you. Despite having no experience in the world of product sales, Kevin has learned by experience and mistakes; even having kids has changed the way he conducts business. If you’re an entrepreneur looking to get your nose into a product business, this episode will really hit home and provide you with some priceless wisdom. If you find yourself getting bored and wanting to start something new, you’ll find some much needed gems that’ll steer you in the right direction. There are some things that we often (painfully) learn by experience, and we’re going to talk about some ways that you can avoid some of these pain points for yourself. I related to Kevin in so many ways during this episode, and I think you will, too. In this episode, Kevin and I discuss: Managing expectations, building business plans, and setting goals. The entrepreneur’s tendency to create excitement and “drama.” The differences between an information and product-based business. Challenges, mistakes, and advice for product-based business owners. Leveraging a mature business to grow a new one. The product side of business and determining the market’s pain points. 4:00 – 8:00 - Backstory and the beginnings of Annmarie Skin Care 8:00 – 17:00 - Managing expectations, getting bored, business pros and cons 17:00 – 23:00 - Challenges, advice, and leveraging businesses 23:00 – 27:00 - Product sales and FDA protocol 27:00 – 29:00 - A mistake and its cost: The importance of keeping passwords secure 29:00 - 35:00 - The Rapid 5 & Bonus Question

Today I am back on the podcast with another great interview. I’m going to be chatting with Laura Rimmer, the author of The Alkaline 5 Diet, who is a fellow Hay House author (like myself). Laura has had an interesting journey. At one point, she was a smoker, she was overweight, unhealthy—and over the course of about ten years she became an ultra marathon runner. So, obviously she got pretty fit and healthy. That started her on the health and wellness path and today—outside of being an author—she is a natural health coach, plant-based nutritionist, and speaker. She is also a former medical research manager for the UK’s Health Organization, a qualified advanced gym instructor, and organizer of The Natural Health and Vitality Conference. Clearly, she has a lot of qualifications and a ton of knowledge to share. We’ll be talking a lot about how she got her book published and how her business has evolved over the past couple of years. If you’re writing a book or even interested in writing a book, this is a must-listen episode. Outside of books, there are also a ton of nuggets about some recent changes we’ve seen in the world of online health businesses. So grab a notepad and tune in. In this episode, Laura and I discuss: The story of publishing The Alkaline 5 Diet High touch, low volume Creating a business that fulfills you SEO challenges and the ever-changing Google algorithms Some excellent phone-selling tips Keeping your funnels simple 3:30 - 10:30 - Laura’s Hay House story 10:30 - 16:30 - The evolution of Laura’s business (as well as online health businesses in general) 16:30 - 24:00 - Turning the old sales model on its head 24:00 - 27:00 - The SEO challenge 27:00 - 28:30 - Persistence and confidence 28:30 - 35:00 - The Rapid-five questions

Welcome back to the Healthpreneur podcast! Today I’ve got a great solo round for you that, I have to warn you, may ruffle a few feathers. But honestly, what I am talking about today is almost like a public service announcement. Things are changing with online businesses and if you’re sticking with the old model, it is going to cost you—literally. Today I am going to be talking about importance vs. impact. While a lot of people think they are focused on creating an impact, a lot of times they are actually focused on making themselves seem and feel important. And there’s nothing wrong with that! But at the end of the day, the stuff that makes you feel important isn’t going to impact people's lives. Oh, and the other thing? Most of that importance stuff also isn’t going to make you a lot of money! So, not only am I going to go over the difference between importance and impact, but I’m going to show you how you can gain tremendous amounts of profit while still creating tons of impact. Like I said before, this may ruffle a few feathers because I’ll be going over some hard truths—but I am doing this with your best interest in mind, and I promise that you will get some insight out of this episode. 2:00 - 7:30 - Differentiating between importance and impact 7:30 - 9:30 - A book won’t transform someone’s life. 9:30 - 14:30 - Running the numbers 14:30 - 18:00 - We want to make money and there’s nothing wrong with that. 18:00 - 22:00 - You have the skill set and the expertise.

Today we have a great episode of the Healthpreneur Podcast that is actually kind of a throwback to one of our earliest episodes. In episode four we talked with Gunnar Lovelace—the founder of Thrive Market—about how he was able to grow his company from one to 500 employees in under three years. If that isn’t ringing any bells, you should probably go back and give that episode a listen. But today we are talking with Stefani Beckerman, who is a branding expert and was a core part of the Thrive Market team. She actually did a lot of behind-the-scenes work to help build their influencer program, which was single-handedly responsible for their rocketship growth in that first year. Stefani also has a boutique consulting business where she works with various wellness lifestyle brands. She helps them grow and market their brand/message to more people and I like to refer to her as the brand whisperer. This is a great episode because Stefani brings an awesome, bubbly energy to our interview which is also packed with nuggets of wisdom—both for branding, specifically, and entrepreneurialism in general. In this episode, Stefani and I discuss: How Stefani got involved in Thrive Market Influencers, ambassadors and brands Walking the walk and talking the talk Growing pains Your unique ability Taking care of yourself 3:00 - 10:00 - Stefani’s time at Thrive Market

Welcome back to the Healthpreneur Podcast! Today we have a great episode—as we always do—with Cynthia Thurlow. We’re going to dive into her fascinating journey and I’ll just give you a few highlights here before the episode. So, Cynthia started out as a western-trained nurse practitioner—she grew up in the classic medical setting. But she later realized that she wanted to go do her own thing, and ended up starting her own functional nutrition practice. She now works with clients all around the world and supports women with various hormone issues. The really cool thing about Cynthia is that she’s been able to bridge that gap between traditional western medicine and the holistic side of things. There's tons of great stuff in this episode—we’re going to talk all about what I mentioned above as well as outsourcing, the entrepreneurial spirit, and transitioning from a 9-5 job to owning your own business. And I’ll even bring my love of flying into the mix. In this episode, Cynthia and I discuss: How Cynthia incorporates both the western and holistic sides of medicine into her practice. The entrepreneurial spirit—is it in your DNA, or not? The long climb to the top. Being an introverted entrepreneur. What a real emergency is. Losing the “security” of a 9-5 job. 4:00 - 10:00 - Cynthia’s journey and the niche she created.

Welcome back to another solo round of the Healthpreneur Podcast! Today I am going to be talking to you about the most important aspect of your business. Forget branding, content, marketing, all that stuff. Let’s get back to basics. I’m talking about income. In today’s episode I am going to challenge you to look at building your income before anything else in your business. If you aren’t producing income, your business isn’t going to be successful—it’s pretty simple, right? Interestingly enough, I actually taught the exact opposite of this for many years. It wasn’t until recently that I was able to take a step back and realize that I was preaching the wrong message to certain people. I was focusing on content before income was even brought up. If you’re just starting out in business, income should be your number one goal above all else. I’m going to share with you some tips on how to not only generate income for your business, but to get yourself in that mindset of putting income above everything else. 2:00 - 6:00 - Building income before influence 6:00 - 11:00 - Using Healthpreneur as an example 11:00 - 14:00 - The old way of building an online business is dying 14:00 - 16:00 - Simplifying your business 16:00 - 18:30 - The Seven Figure Health Business Blueprint

Time for another great interview on the Healthpreneur Podcast! Today I am talking to Heidi Hanna, who I often call The Stress Master. She is a stress expert and has really figured out what is going on with stress in our world today—why we are all constantly stressed out and what we can do in our day-to-day lives to help alleviate some of it. Heidi is a New York Times best selling author, chief energy officer and founder of SYNERGY—a consulting company providing brain health and performance programs for a ton of companies. Mostly small names like Microsoft, GE, Google, Starbucks, Boeing, Morgan Stanley, Nationwide—just standard stuff, really. Oh, and she’s also the executive direct of the American Institute of Stress. So she’s fairly qualified. This is really a fantastic episode for any entrepreneur. If you’ve ever felt like you’re “burning the candle at both ends,” there will be some great insights here for you—I had some big “a-ha” moments in this episode, myself. We’re going to talk about why everyone needs to make an effort to relax and what it means to truly relax. On the flipside, we’ll also talk about how stress can be a positive thing. In this episode, Heidi and I discuss: The positive and negative effects of stress. Small steps you can take to take a step back and relieve stress in your day-to-day life. Stress loads vs. your stress lenses. The six primary stress reactions Why stress can be addictive Why relaxing and recharging is absolutely necessary.

Today I am super excited to introduce you to a great friend of mine. Her name is Shawna Kaminski, and I was introduced to her when I joined my first Mastermind group. I was struggling for three years with my online business, I finally decided to get a coach, and in addition to getting some amazing guidance I was introduced to a bunch of fantastic people—including Shawna. Shawna is a fellow Canadian who is crushing it in the health and wellness space. She builds information products and she is going to share with us exactly how and why one of her first products took off, which helped her become super successful. Oh, and this is actually her second career. She was a school teacher for twenty years before she started in the online health and wellness space. Shawna was a guest fitness expert on Spike TV’s Gym Rescue, she has authored many articles in local and national publications, and she was a lead instructor for Fit Body Boot Camp University. She also helped create their curriculum. She’s got two children and a one-eyed rescue dog, and she is going to share some nuggets with us that will make a huge difference in the way you look at and run your business. In this episode, Shawna and I discuss: The ROI of coaching. Leveraging and repurposing content. The value of relationships. Outsourcing. Working across all social media platforms. Building a better mousetrap. 4:00 - 10:00 - Shawna’

Welcome back to another solo round of the Healthpreneur Podcast! Today I am going to be talking to you, one-on-one, about the three biggest sales boosters. We’ve all been there… You have a big launch planned and the day finally comes—nothing. It sucks. I have been there myself, and I’ve learned a few tricks over the years to ensure success with every launch that I do—well, almost every launch. I’m not Superman. It doesn’t matter what you’re selling, these three tips are huge motivators for people to buy. This is stuff that motivates people at a primal level—it’s tried and true. So, if you have a big launch coming up or you’ve had bad launches in the past, I would strongly recommend listening to this episode for some great tips that you can implement in your future launches. 2:00 - 4:00 - The first booster. 4:00 - 7:00 - The second booster. 7:00 - 10:00 - The third booster.

We are back with another fantastic episode of the Healthpreneur Podcast! Today, we’ve got a great interview with Sarah Anne Stewart. This is a really fun interview, you won’t want to miss it. We just had a super interesting conversation that is, of course, packed with nuggets of wisdom from Sarah. Sarah actually got into the wellness space because her father was diagnosed with terminal cancer. He made the choice to fight back with alternative medicine and was cancer free within seven months, and is still cancer free to this day. That was what made Sarah really dedicate her life to wellness. Sarah helps people live happier, healthier lives through a unique method of mindfulness that supports weight loss without crash dieting. This initially started as a one-on-one physical business, but she has since moved online. She’s going to talk to us about the transition she has made, as well as how she has been able to tell her story and use that to inspire others and serve them in the best way possible. This episode will give you a lot of insight into how you can really share and connect with your audience in a deep, meaningful way that benefits everyone involved, including you. In this episode, Sarah and I discuss: Sarah’s various professional and personal transformations. “Imposter syndrome” Copywriting and storytelling. The irony of burnt out health professionals. Judgement—or a lack thereof. The value of networking and meeting with other entrepreneurs.

Today, we’re going to be diving deep and talking about some really cool topics with JR Burgess. If you’ve never heard of JR, he is the CEO of Rejuv Medical and MedFit, which is based out of Minnesota. They’ve got a brick-and-mortar facility as well as an online presence. JR is doing a bunch of innovative stuff with stem cells and prolotherapy types of healing modalities to help people who might have no other options. The really interesting thing about JR is that he was a professional rugby player for a long time and he has incorporated that athletic mindset—along with many other lessons from his journey—into his business. If you’re an athlete or you work with athletes, I think this episode will really connect a lot of dots for you. There’s something about that athletic mindset that really becomes a part of you for life, and we’re going to talk about the benefits of that and how to really utilize that in your business and in your life. Even I had a few big “a-ha” moments in this episode, so I’d highly recommend tuning in and listening to what JR has to say. In this episode, JR and I discuss: The innovative components of JR’s practice. Stories of drugs, alcohol and addiction. The pros of hiring an athlete. The journey from a 1,000 to 6,000 to 28,000 square foot facility. Some common challenges with cash-based medicine. Being an elite communicator.

Happy Monday! We are back with solo round of the Healthpreneur Podcast, where I’m going to be talking to you about what I call a Proprietary Process™! What is a Proprietary Process and why is it trademarked? Well, the trademark is all part of the magic. I don’t want to give everything away, so I’ll just say that this process will help you stand out in a competitive marketplace. We’re going to look at your secret sauce—what really helps you stand out from the crown and produce results for your clients—and really dig deep, analyze it, and make it even more marketable. This is a really quick episode with some simple processes that can really help move that needle in your business. 1:00 - 5:00 - The basics behind the Proprietary Process. 5:00 - 10:00 - Some examples from Yuri.

This is episode 47 of the Healthpreneur Podcast, and today we are going to be talking with Kelly Bejelly! Kelly is the CEO and co-founder of 20 Dishes, which is a really cool meal planning recipe app that helps people plan out healthy meals and cook them in the most efficient way possible. In addition to helping people save time and stay healthy with 20 Dishes, Kelly runs a popular grain-free food blog called “A Girl Worth Saving.” She develops all the recipes, writes all the posts, and takes all the pictures. Kelly is also the author of The Paleo Eats Cookbook: 111 Comforting Gluten-Free, Grain-Free, and Dairy-Free Recipes for the Foodie in You. So, with all that going on, you’re probably waiting for me to list off all the credentials Kelly has. Here’s the cool thing—she has no background in nutrition. She happens to be a great cook and she has a passion for learning. So if you’ve ever felt limited because you don’t have a lot of degrees and certifications, give this interview a listen. This is inspiring stuff and it just goes to show that if you have a passion for something, there’s really no limit to what you can accomplish. In this episode, Kelly and I discuss: Kelly’s journey through 30 years of cooking and the start of 20 Dishes. What it means to be a health crusader. The value of a support group, especially for bloggers. Focus. Getting through the ups and downs of entrepreneurship. Loving what you do.

Today we have a very interesting episode of the Healthpreneur Podcast. Why is it interesting? Well, our guest is really not involved in the health and wellness space. He deals with relationships—and he’s really good at it. The reason I wanted to have him on this podcast is because I firmly believe that there is nothing more important than relationships, in every aspect of your life. Whether it's your marriage, kids, business partners, investors, friends, family—relationships matter. Luckily, Tony Dilorenzo is an expert and he’ll be talking to us about all things relationships. Tony has the number one marriage podcast on iTunes, called the ONE Extraordinary Marriage Show. He speaks to a worldwide audience about sex, love, commitments, challenges, and making relationships a priority. If you’re thinking this episode is worthless—you’ve got a lot to learn, let me tell you. I really can’t stress enough how important relationships are in your personal life and in business. I think this episode will help you to take a step back and focus on what is most important in your life. In this episode, Tony and I discuss: The ups and downs of Tony’s 21 year marriage. The 60 day sex challenge. Owning a business with your significant other. Why Yuri thinks there should be a Rent-a-kid program. Emotional intimacy Bringing kids into the mix.

It’s Monday, and you know what that means … Another solo round of the Healthpreneur podcast, where we’re going to have a one on one conversation about moving that needle in your business. Today, we’re talking about the death of the sales page. Is the sales page dead? Well, not necessarily. But I’m going to talk to you about how you can get tons of sales without using a sales page. If you’re trying to sell high-ticket items, a sales page might not be your best bet. Instead, I’m going to show you how you can communicate with your clients one-on-one in order to gain trust, build a better relationship with them, and help better serve them. I am going to show you the foolproof system that I use for this. It just works, plain and simple. It has proved its worth time and time again. As I mentioned before, this is primarily for high-ticket items like coaching, workshops, mastermind classes, so this might not be the best strategy for that $10 eBook your selling. This episode is short and sweet—give it a listen, I can guarantee you’ll get something out of it. 1:00 - 7:00 - What you need to accomplish before you start your communication. 7:00 - 13:00 - The PEAR email process.

Today, I am interviewing Erin Palinski on The Healthpreneur Podcast. Erin is a dietitian and diabetes educator, she has written four books, served as a consultant to multiple global brands and is a sought-after media source and keynote speaker. Now, what we’re really going to touch on in this interview is Erin’s media experience. You may remember a previous episode where I talked with my publicist, Nicole Dunn. That is how I’ve gotten a lot of my media coverage. And many people use a publicist, but Erin has done it all herself and she is absolutely crushing it in terms of media coverage. Erin is going to share with us how she was able to get on a bunch of national broadcasts and get extensive coverage in magazines without a publicist. She did it all on her own, she put in all the work and she has some amazing tips for anyone who might be thinking of doing the same. If you’re thinking about seeking out major media coverage—or any media coverage at all—this is an excellent episode to check out. Erin will share how she does her manual outreach, how to find the right people, how to interact with them and how to ultimately get on their show and have them publish your stuff. Plus, a whole bunch of other nuggets. In this episode, Erin and I discuss: Erin’s journey through her practice, writing books, and getting into the media. Lists! How Erin is helping other entrepreneurs with their media coverage. Lots of trial and error. The credibility factor.

Hey everyone, we’re back with another great episode of the Healthpreneur Podcast. Today I am interviewing the one and only Brett Hawes! If you’re a health and wellness practitioner and you don’t know about Brett Hawes, you should. And you’ll be glad you listened to this episode as well. Brett is a professional educator at the Institute of Holistic Nutrition, where he has been teaching for the past ten years. He also has his own private practice where he focuses on clinical detoxification, Ayurveda, energy medicine, body talk, and iridology. And the really cool thing for all you practitioners is that he is also the founder of the Holistic Health Masterclass, which is a practitioner-focused education hub that aims to empower practitioners and help them excel at their craft and in their business. We’ve been talking a lot on the podcast about how current medical teachings don’t really prepare people for the business side of owning a practice. Brett is going to add some amazing insight and tips for those of you that are in that situation right now, so I would strongly suggest getting out a pen and paper for this episode and really buckling yourself in. Brett has years and years of experience and so much wisdom that you can take advantage, so go ahead, do yourself a favor, and give this episode a listen. In this episode, Brett and I discuss: Brett’s journey through teaching and his practice. Why cookie-cutter nutrition and healthcare is on its way out. What school does and doesn't prepare you for when creating your own practice. Switching from a physical office to the online space. Referrals and marketing.

Welcome back to the Healthpreneur Podcast! Today we have a rehashed episode from a previous podcast of mine. It’s with a friend of mine named Jon Benson, who is the creator of the video sales letter. You’ve definitely seen some video sales letters online. Jon created the idea and he has been collectively responsible for billions and billions of dollars in online purchasing. He is an amazing copywriter—one of the most highly sought after in the world—and will be sharing a ton of tips with us about marketing and copywriting. Whether you are an experienced copywriter or you’ve never written a piece of sales copy in your life, I guarantee you will get a bunch of value from this episode. Jon and I will dive into copywriting, sales pages, big ideas, and product creation. He has some amazing insights. If you are able to implement just a fraction of what he talks about in this episode into your business, I am confident you will see results. In this episode, Jon and I discuss: The power of copywriting. The most common initial mistakes that marketers and entrepreneurs make. What makes people do what they do. The various steps of product creation. What makes a good book title. Page counts—why less is often more. 4:00 – 13:00 - The most common initial mistakes 13:00 – 22:00 - The big idea 22:00 – 28:00 - The product 28:00 – 36:00 - Book titles 36:00 – 40:00 - Yuri’s take

Welcome back to the Healthpreneur podcast! Today we have an amazing guest who you may not know—he flies a bit under the radar, you could say. His name is Scott Rewick and he is one of the early pioneers of affiliate marketing, online direct response and high-volume media buying. Scott is the president and co-founder of Native Path (formerly Lexicon Digital Media), and has a background in the B2B space. Previously, he worked for companies like Netflix and Blockbuster, generating massive numbers of leads. So he’s got tons of experience with lead gen and is now putting that to use in the health and wellness space. This is a great episode for anyone who is interested in buying paid traffic—maybe you’re a bit nervous or you’ve had a bad experience in the past … This episode should clear it all up! We’re going to talk a lot about how to scale your business using Facebook ads and also how to bring expert marketers onto your team. In this episode, Scott and I discuss: How Native Path became #88 on the Inc. 5000 fastest growing companies list. How to spend money, analyze, change, and repeat. Chad Walding’s lack of shoes. Focusing on lead gen and not just sales. Customer feedback and why it keeps many of us afloat. Leaving your ego at the door. 4:00 – 8:00 - I’m thinking of using paid traffic—what should I do? 9:00 – 13:00 – Facebook likes, offers, and community groups. 13:00 – 20:00 - Chad, Brenda, Scott and Chris—why are they such a good team? 20:00 – 25:00 - Key qualities to look for in a marketing employee. 25:00 – 32:00 - The problem with ego and the benefits of customer feedback. 32:00 – 36:00 – The Rapid Five Questions.

Happy New Year from all of us at Healthpreneur! I hope you’re ready to get back into the swing of things, because today I’ve got a great solo round for you. I want you to dive into 2018 with your best foot forward, and in order to do that we need to talk about negative goal setting! Yes, you heard me right. Negative goal setting—it’s not as weird as it sounds, trust me. This is a relatively unknown term but once you understand what I’m talking about, it makes a lot of sense and it can make a huge difference in the way your business operates. So, without further ado—let’s just get into the episode. There is a ton of great info here, packed into one quick podcast. I would highly recommend you check this one out. 1:00 – 8:00 - “Solution before the problem” 8:00 – 13:00 - Nine different upsell flows? 13:00 – 17:00 - The Nine Business Accelerators Webinar

Today we have a special bonus edition of the Healthpreneur Podcast! It’s a few days away from the New Year, and I want to help you make 2018 the best year yet—for both you and your business. To do that, I’m going to take you through a few exercises that will help set you up for success in the new year. The two exercises we’ll be doing are The One Year Plan and The Focus Four. You can follow along with me on the podcast and do these for free, or if you want to actually purchase the worksheets (as well as a handful of additional ones), you can grab them over healthpreneurgroup.com/byb2018. I don’t give them away for free because they are proprietary technologies that we have developed, but the cost is pretty minimal. Now, all I’m going to say is that completing these two exercises will help you gain a lot of focus and clarity on what exactly you need to do in 2018 to take your business to the next level. I’m not going to even bother giving you an overview of what is involved, because it will be a much better use of your time to just listen to the podcast and follow along with me. Grab a piece of paper, a pen, and get ready to fill out these simple exercises with me. I can guarantee you that it will be well worth your time. 1:00 - 6:00 - Yuri’s overview 6:00 - 16:00 - Core values 16:00 - 21:00 - Brand promise 21:00 - 27:00 - Metrics that matter 27:00 - 38:00 - The Focus Four 38:00 - 42:00 - Final thoughts from Yuri

Welcome back to the Healthpreneur Podcast, where we have another very special interview for you. Today, I am talking with Peter Camiolo, who is a chiropractor by trade and has built one of the fastest growing practices in the history of the chiropractic profession! I’m just going to let you know that this episode is absolutely packed with nuggets of wisdom and great tips for anyone in the health and wellness space—whether you’re a trainer, a physician, a chiropractor, etc. This is one of those episodes that you may want to listen to on half speed so you can take notes on everything that Peter says. Anyway, Peter is going to share with us not only how he created such a successful practice, but how he has been able to sustain it. He’s been doing seven figures for decades, now. He’ll also talk about how he was able to transition from working as a slave to his business to being a full-on CEO. There were definitely some rough patches in his journy—which many of you will be able to relate to—and Peter will go over the good, the bad, and the ugly. In this episode, Peter and I discuss: Turning your practice into a business Grinding day in and day out. How Peter’s business started to affect his relationships. “I love what I do, but I don’t want to do it anymore.” The pre-opening plan. Casting vision. 4:00 – 11:00 - Peter’s initial journey. 11:00 – 16:00 - Marketing and referrals 16:00 – 22:00 - The transition from employee to CEO. 22:00 – 34:00 - Sustainability, scalability and long-term success. 34:00 – 37:00 - The Rapid Five Questions

Hey Healthprenuers, today we’ve got another great episode of the Healthpreneur podcast. I’m going to be talking with James Swanwick, a good friend of mine who wears a ton of different hats. You’ll notice from his accent that he is Australian, but he’s been living in the states for some time now. James is an investor, entrepreneur, and speaker. He’s super agile, in that he does a ton of different things and has a lot of cool experience. I’ll just go ahead and name a few things … He was a former Sportscenter anchor on EPSN, he hosts his own podcast called The James Swanwick Show, he owns Swanwick Sleep—a company that makes blue-light blocking glasses—and he created the 30 Day No Alcohol Challenge. Oh, and Forbes named him one of the top 25 networking experts. Not really sure what that means, but pretty cool nonetheless! So, James has a ton of stuff going on and has a ton of experience to share with all of us. This episode is particularly important if you are interested in creating and launching a physical product, because James is going to share with you exactly how he came up with and created the Swannie blue-light blocking glasses. The info he unveils from this process will save you a lot of time and money, I guarantee it. In this episode, James and I discuss: Why James was wearing a pair of ski goggles while watching TV in his apartment. Why you don’t need to reinvent the wheel. Selling on Amazon vs. selling on your own domain. Being the dumbest person in the room—and why it’s a good thing. The word “you.”

Merry Christmas and Happy Holidays to all of you Healthpreneurs! I am coming at you on Christmas Day with a quick solo episode that is very fitting for this time of year. It’s all about the G-spot. What? Yes, you heard me. I’m not sure what you’re thinking about, but I’m talking about GRATITUDE. This episode is all about how you can find gratitude and fulfillment in your life and in your business. I’m also going to be talking about the gap, which goes hand-in-hand with gratitude and fulfillment. If you don’t know about the gap—and I’m not talking about the clothing store—I would highly recommend giving this episode a listen. I am encouraging you to start focusing on the win. This is one of the key paths to success, and if you can accomplish this in your day-to-day life, I guarantee that you will notice a massive improvement. 2:00 – 5:00 - The gap—what is it? And why should you stay away from it? 5:00 – 9:00 - The small wins. 9:00 – 14:00 - Focus on the good, not the gap.

Neil Cannon is the bestselling author of The Vitality Secret, creator of an award-winning inflammation solution program, health coach, and podcast host. He specializes in helping people reverse inflammation—which is ultimately the root cause of almost every common illness out there. He also helps people combat diabetes, and he has a new diabetes program out that he will talk about in the show. Like many healthpreneurs, Neil comes from a background of pain and suffering that he wanted to solve for those cared about, and now he is on a mission to help everyone he can. On the show we’re going to get pretty personal and divulge some interesting stories about ourselves and people in our lives who have been affected by health problems. Plus, we’ll dive into some productivity tips and discussions about our current medical model. In this episode, Neil and I discuss: Neil’s personal stories surrounding diabetes Our current medical model—what’s wrong with it and how to fix it Productivity tips Some of my own personal stories Nourishing creativity What Neil wanted to be when he grew up! 3:00 - 10:00 - Diabetes and Neil’s motivations 10:00 - 15:00 - Podcasts, better than the news 15:00 - 23:00 - Our current medical model—Problems & Solutions 23:00 - 33:00 - Creative Types, Entrepreneurial ADD 33:00 - 35:00 - Rapid-fire questions

Hey everyone, welcome back to the Healthpreneur podcast. I hope you are all ready for Christmas or whatever holiday you may be celebrating. So, today we have a guest that you may have actually seen on TV, her name is Ashley Drummonds and she has appeared on Shark Tank! Now, she hasn’t just appeared on Shark Tank. She is the creator of ABS Protein Pancakes, as well as ABS Fit Life TV. Her protein pancakes are a healthy, protein-packed breakfast option to avoid the dreaded egg whites and oatmeal routine. And she was able to bring her pancakes onto Shark Tank and get a deal with Daymond John! So, we’re going to get the low-down on exactly how she got on Shark Tank and what the whole process was like—which is totally fascinating. Outside of her ABS Protein Pancakes, Ashley has written multiple e-books, such as Flat Abs for Women, and Abs Protein Pancake Recipe Ebook. She has been on HSN, Oxygen Magazine, Forbes.com, and much more. She is also a country music lover, food and wine enthusiast, fitness model, and weight-lifting fanatic. So, she’s got plenty of experience and has some really cool stories and great insights to share with us today. In this episode, Ashley and I discuss: The crazy process of getting on Shark Tank. The initial creation of protein pancakes. Small, incremental victories. Taking a chance. Wine and fitness Crazy—and why it’s a good thing.

It’s time for another solo round on the Healthprenuer Podcast! I hope everyone is having a great holiday season and getting ready for Christmas or whatever holidays you may be celebrating. Today I am going to be talking about traffic and conversions. This is always a hot topic within the online space as this is where almost all of our business comes from, right? If you can’t get traffic to your website or your platform, and then get those people to convert, you’re not making any money. Now, I am going to be talking specifically about the three types of traffic. Did you know there are three types? Well, if not I’m going to explain what they are and how you can convert traffic from each of them. Regardless of how much you know about traffic and conversions, I can guarantee that you will get some valuable insight out of this episode. If you’re in the online realm and you’re not thinking about traffic and conversions, you’re doing it wrong. 1:00 - 5:00 - Updates from Yuri 5:00 - 12:00 - Cold traffic 12:00 - 17:00 - Warm traffic 17:00 - 21:00 - Hot traffic

Hey everyone, today we’ve got a great guest on the Healthprenuer podcast. A long-time friend of mine who I’m really excited to have on. His name is AJ Mihrzad and he is the owner of Online Super Coach. I’m so excited to have AJ on the podcast because he is a really reflective person and he is totally committed to his own growth. He’s always evolving, he’s constantly learning and growing. And one thing you will take away from this conversation is that he is willing to go outside of his comfort zone, forcing himself to grow. AJ is the author of the bestselling book, The Mind Body Solution: Train Your Brain for Permanent Weight Loss. He studied exercise science and nutrition, plus he has a master’s degree in psychology. He’s got a cutting-edge approach to permanent weight loss, and he insists that the key to a healthy body is a healthy brain. To be honest, I could talk about all of his accolades for a while, but I’d suggest you just go ahead and listen to the podcast. You really don’t want to miss this one. In this episode, AJ and I discuss: How AJ overcame some of his biggest fears and grew from it. Tips and tricks for your first live events. The most important elements of a live event. How to use events to gather ongoing support. Infotainment Mastering your mode of media 4:00 - 11:00 - How AJ stepped off a ledge and started doing live events 11:00 - 16:00 - AJ’s three keys to seminar success 16:00 - 20:00 - Infotainment 20:00 - 29:00 - Vulnerability: How does it apply to videos and social media? 29:00 - 32:00 - Conversions at live events 32:00 - 36:00 - Rapid five questions

Today on the Healthpreneur Podcast, I am chatting with Aidan D’arcy. Aidan is a personal trainer, fitness model and online coach based out of Sydney, Australia. He helps busy professionals look better, feel amazing, and move without pain. Aidan, like a lot of other people in the health and fitness space, has a cool story. He’s overcome binge eating and yo-yo dieting, and he wants to use his story to show others that they can take control of their health. He wants to be the person that will help people lost weight for the last time. We’ll talk a lot about his journey and some of the barriers he dealt with as he made the switch from face-to-face training to the online realm. There are some really awesome takeaways and nuggets in this episode, plus you’ll get a full breakdown of some classic Australian lingo. In this episode, Aidan and I discuss: Aidan’s epiphany moment How your story can help your business The best way to deal with barriers Doin’ the reps How training advice perfectly mirrors business advice Being honest with your social media audience 4:00 - 12:00 - Transitioning into the world of online training. 12:00 - 20:00 - Showin’ up every single day. 20:00 - 25:00 - The mission. 25:00 - 30:00 - Being open and honest on social media. 30:00 - 33:00 - Rapid-five questions.

Hey everyone, it’s Monday and that means we have another solo round on the Healthpreneur podcast! Today I am going to be talking to you about hustle and grind—two words that are very common in our space. I’m actually going to give you a different perspective, which is that you don’t need to be hustling and grinding all the time, working 28 hours a day. In fact, it is better for your business if you don’t do that! We’re going to chat about how you can document and systemize your business in a way that other people can come in and do a lot of the work for you. Freeing up your time in this way means that you’ll have more time for the things that really matter, and I’ll get into exactly what those are in the episode. Check it out, it’s short, sweet, and to the point. 1:00 – 4:00 - Do you really need to hustle and grind? 4:00 – 11:00 - Doing nothing 11:00 – 15:00 – Creating space

Hey Healthpreneurs, today we’ve got a great guest on the podcast. Her name is Krista Burns and not only is she a great friend of mine, but she also runs The American Posture Institute with her partner, Dr. Mark Wade. If you haven’t noticed, their institute has become a really big deal in our space. Krista is going to share how she and Mark created the American Posture Institute—I don’t want to give too much away, but it didn’t actually start in America, which is cool. As a little background info, Krista is a certified postural neurologist, certified posture expert, a doctor of chiropractic, and she has a PhD in global health policy. So, she has a few qualifications. She is also a highly sought-after speaker and author of the textbook, The Posture Principles. Her goal is to inspire audiences worldwide to understand the importance of posture—which, as you may know, is declining rapidly with the speed of technology. This episode is jam-packed with tons of great tips, and Krista is going to dive into some really cool stuff involving Facebook, unique skills, and really sticking with the core of your business. In this episode, Krista and I discuss: Her international beginnings in the world of posture Lecturing and teaching in a second language How posture has become an increasingly hot topic Facebook ads, communication best practices Honing in on your unique skill Raving fans 4:00 – 12:00 - The hero’s journey 12:00 – 16:00 - Treatment vs. prevention 16:00 – 25:00 - Videos, list building, engagement 25:00 – 31:00 - Getting back to your core and engaging your raving fans 31:00 – 36:00 - The Rapid Five questions 36:00 – 40:00 - Yuri’s take

Our guest today is Anthony Balduzzi—an awesome guy that I actually call “the modern-day Superman.” I met Anthony a while ago, when he was in school for his naturopathic doctorates degree and starting his online business at the same time. He holds dual degrees in nutrition and neuroscience from the University of Pennsylvania, as well as a doctorate in naturopathic medicine. Oh, and he’s also a national champion bodybuilder. If you’re someone who says, “Oh, I don’t have time to do xyz,” Anthony will show you that there are no excuses. Anthony is a men’s health, weight loss and muscle-building expert, and he exclusively serves busy fathers over forty. Yes, it is a niche market—and you’re going to find out why that has been so important to him. And you’ll get a ton of other nuggets of advice on the way. In this episode, Anthony and I discuss: How to block time when life gets hectic. Why every business owner needs to think about their vision. Niche markets. Getting people to see your work. Facebook and SEO. Pros and cons of bootstrapping. 4:00 - 10:00 - Anthony’s story—perseverance and a whole lot of work. 10:00 - 15:00 - Bootstrapping. 15:00 - 19:00 - The vision: What kind of business do I want to run? 19:00 - 23:00 - The benefits of a niche market. 23:00 - 28:00 - Challenges with content—a lack of eyeballs. 28:00 - 31:00 - Marketing funnels. 31:00 - 32:00 - Building leverage. 32:00 - 38:00 - Rapid-five questions