18 - Bringing a Disruptive Fitness Technology to Market with Mark Alexander
The Healthpreneur Show with Yuri Elkaim
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Show Notes
On today’s episode of the Healthpreneur Podcast, we’ve got a special guest. All of our guests are special, but our guest today has actually been invited by NASA on multiple occasions to advise them on strategic countermeasures for long term space flight—which is pretty crazy, right?
His name is Mark Alexander and he is the creator of ARX Fitness Technology. ARX is a weight-lifting system that uses motors instead of gravity—and it is taking the world by storm, having already been adopted by a lot of the leading bio hackers in our space.
We’re going to talk about how Mark developed this technology, why he developed it, some of the challenges he’s faced, and how he was able to make it into a success story. If you have an idea for a product or a service, or if you’re thinking about how to position yourself in the marketplace—there is some great wisdom in this interview that you definitely don’t want to miss.
In this episode, Mark and I discuss:
- What adaptive resistance technology is all about
- Efficiency
- How to educate effectively
- The simpler, the better
- Creating a product vs. selling a service
- The death of the big gym model
04:00 - 9:00 - The creation of ARX