The Healthpreneur Show with Yuri Elkaim

Welcome to The Healthpreneur Podcast! Let’s get right to it and discuss the number one fear that is sabotaging your business: The fear of being disliked. And guess what? It’s normal. I can relate and I bet you can, too. You see, we as humans have been hardwired from the beginning to want to fit in and be liked by our tribe. But in today’s world, the fear of being disliked is one we need to overcome so we can do better in business, impact people on a deeper level, and be our true, unique, awesome selves. If we let our fears operate our actions, we’ll never get to share our message and we’ll give up before we get the chance to breakthrough. Today I’ll discuss how I’ve seen this fear show up in my life, how I’ve seen successful people overcome it and persist their way to success, and why you must shift your mindset to see past the fear that’s stunting your growth. Luckily, there are ways to train for this shift so you can just be you, do you, and attract the right people in the process. Tune in to find out how. 1:00 – 2:30 - My story of when I sucked at sales 2:30 – 5:30 - The fear of being disliked and the value of persistence 5:30 – 7:30 - Overcoming the fear of being disliked and shifting your mindset 7:30 – 8:00 - All you can do is be you, but you need to share your offer and impact 8:00 – 10:00 - How to build the muscle to overthrow your fear

Welcome back to another episode of the Healthpreneur Podcast! Today we’re switching gears a bit and honing in on a necessary part of business that makes some of us squirm...sales. Sylvia Flavela, Pilates practitioner and business coach to Pilates entrepreneurs, breaks down the key to sales success in any business. Spoiler alert: It’s all in your head. From staying within the confines of our comfort zones, to fearing rejection, to lacking courage, the biggest reasons we don’t sell aren’t because our product sucks – it’s because, well, our mindset does. Luckily, that’s something we can fix. Sylvia drops some much-needed truth-bombs our way as she recalls experiences over the past decade and a half that have taught her the most effective sales techniques. I believe any Healthpreneur can improve the way they do and think about sales. That’s why this episode will prove useful to anyone wanting to up their game. Tune in as Sylvia and I discuss what certifications don’t teach you, how to connect with clients so they’ll be in for the long haul, and why it’s so dang hard for us entrepreneurs to stay focused (squirrel!). In this episode, Sylvia and I discuss: What Pilates studio and business owners need. Getting out of our comfort zone. Fear of rejection and the unknown. Sales are important – whether you like it or not. Why courage comes first. Staying focused as an entrepreneur. 3:00 – 7:00 - Sylvia’s background and her entrepreneurial journey 7:00 – 11:30 - What certifications don’t teach you 11:30 – 17:00 - Effective sales techniques and the importance of courage 17:00 – 23:00 - Truly connecting with your clients and prospective clients by being you 23:00 – 29:30 - The struggle to stay focused and how to stay on track 29:30 – 32:00 - The Rapid Five

We’re on a good one, Healthpreneurs! Welcome back to the Healthpreneur Podcast, where we have yet another incredible game-changing guest on the show. Meet Samantha Skelly, entrepreneur, motivational speaker, best-selling author, and emotional eating expert extraordinaire. Samantha created her business, Hungry for Happiness, after going through her own personal battle with food and self-image, and has since committed herself to revolutionizing the weight loss industry. She has transformed the lives of thousands by aiding them through the process of self-discovery and awareness so they identify and overcome the root causes of their struggles. Fear is scary, but is even scarier if you let it totally rule your actions (or inactions). Rather, Samantha challenges us to recognize the existence of fear, but also the existence of courage within ourselves. Tune in to hear how Samantha reaches for her own courage personally and in business, helps others do the same, and how she has stood for what she believes (and doesn’t!) to build her business and rock-solid tribe. In this episode, Samantha and I discuss: Samantha’s desire to create a world where women don’t feel compelled to diet. Speaking onstage and addressing fears. Life as a “full-time wedgie.” Differentiating yourself from the rest. Putting a price on changing someone’s life. Mentorship and expecting others to invest when you haven’t. 3:00 – 8:00 - Samantha’s own journey that lead her to create Hungry for Happiness 8:00 – 12:30 - Fear and courage and letting both exist 12:30 – 18:00 - Tribe-building through intimacy, connection, and existing relationships 18:00 – 25:00 - Knowing what you stand for and what you stand against 25:00 – 35:00 - Better health/life equals better business; invest in yourself 35:00 – 37:30 - The Rapid Five

Welcome to another solo episode of The Healthpreneur Podcast! Today I’m going to be talking about fame vs. fortune, specifically on social media. Who has seen those typical highlight reel photos of nice cars and planes and wondered, “Yeah, but what does he actually do?” Or can you relate to posting flashy shots in hopes that Instagram fame will lead to fortune? It’s ok. Many of us have been there. But here’s the thing: Usually fortune comes before fame, so we should be focusing on creating a system for income generation that works first. So, if those pictures of you looking cool, famous, and successful aren’t actually making you any money, please reconsider what you’re doing with your time. And this isn’t to say that we can’t leverage social media to grow and expand our business. But it should come secondary to methodologies and systems that are predictable and effective. Tune in to finally crack the code of your business so you can create real-life fortune rather than chasing empty Insta-fame. 1:00 – 2:30 - The confusion of fame and fortune; social media traps 2:30 – 4:00 - Fame doesn’t usually come before fortune 4:00 – 6:00 - Proper way to leverage social media vs. just wasting time 6:00 – 8:00 - Focus on what matters and have your machine running first 8:00 – 11:30 Being rich vs. looking rich and taking a proven path that’ll work

This is it, Healthpreneurs! This is perhaps one of my favorite interviews to date, and I’m sure each of you are going to find that it’s a game-changer for you, too – no matter where you are in business. The theme of today’s show is MAGIC. And Shannon Graham, a transformative coach, author, and speaker, is about to turn your world around when he defines the new era of leadership. Shannon stomps on our culture’s current beliefs about hustle and grind and challenges us to instead step into our magic and lead by creating the biggest impact with the least effort. By doing this, Shannon finds that we create the space and time to continually grow and evolve our magic, thus further expanding our offering and value to the world. And why is the differentiation between operating with hustle and operating in our magic so important? Because it allows us to impact on a deeper level and leave a legacy that we’re proud of. Tune in as Shannon and I discuss his definition of magic and gifts, why he believes subtraction is key, and the pricing model for magic. We’ll also touch on ways to give when in financial overflow and the importance of connecting IRL (in real life). Everyone, I repeat, everyone needs to hear this interview – your business, your life, and the world depends on it. In this episode, Shannon and I discuss: The redefining of leadership that’s turning heads. The archaic idea of hustle and what the world needs now. Our legacy and how to make a true impact. Pricing our magic accordingly while creating space to serve everyone. The importance of “IRL” (in real life) connection and experiences. Self-doubt, endless possibilities, and communicating value. 4:00 – 12:00 - The new era of leadership and the definition of an expanded leader 12:00 – 20:00 - The magic, the gift, and the biggest impact from the least effort 20:00 – 27:00 - The legacy you leave behind, your lasting impact, and subtraction 27:00 – 39:00 - Creating magic, innovating magic, and the pricing that

It’s another beautiful day for listening to the Healthpreneur Podcast! Welcome back to the show. Today we have Dr. Akil Palanisamy giving us the lowdown on how he’s balanced his online and offline business. Dr. Akil is a Harvard-trained physician who practices integrative medicine and helps his clients heal from serious health conditions with compassion, insight, and in-depth knowledge. His book, “The Paleovedic Diet,” combines his expertise in Ayurveda with the Paleo diet, and he even had a beverage company that offered unique Ayurvedic blends. Now, Dr. Akil has moved into a business model that he loves which combines in-person connection and interaction with the freedom that comes with being online. Tune in to hear his eye-opening thoughts on social media, rapid growth, and expanding your knowledge when having a private mentor isn’t in the cards (or the budget) yet. In this episode, Akil and I discuss: His in-person and online practices. How his mindset changed his business. The right and wrong way to use social media. Why growth isn’t always a good thing, especially when it isn’t sustainable. Rock-solid business plans, partnerships, and why daily consumer interaction is key. His experience working with a mentor and how you can still learn on a budget. 3:00 – 7:00 - Akil’s business model and how he balances his on and offline work 7:00 – 11:30 - The challenges when moving online; Akil’s organic process and philosophical shift 11:30 – 17:00 - Distraction and comparison; the double-edged sword of social media 17:00 – 24:00 - Akil’s beverage company and what he learned about growth and connection 24:00 – 30:00 - Mentorship as the best investment he’s ever made and how to stay focused 30:00 – 34:00 – The Rapid Five

Today on the Healthpreneur Podcast we’re going to explore the world of JOGA. If you’ve never heard of JOGA, you’re going to learn all about it here with its founder, Jana Webb. Jana discovered that yoga wasn’t conducive to her athletic body, movement, and mental needs. From this realization, she created JOGA, a brand and practice that combines yoga with the movement, cadence, and flow that athletes require. She also discovered the importance of creating a business and a product that works; with results that speak for themselves. Jana has built a solid foundation with her brand. She discusses how she maintains alignment with her brand while organically growing her business and connecting with high-level teams to make JOGA a common and widely-accepted practice. She also gives real-talk about her entrepreneurial drive and accurately reminds us that “the hustle is real.” If you’re a Healthpreneur creating something wildly new in our space, this episode will provide you with some invaluable information. It is possible to provide the world with a new way to move, live, and thrive; you just need to have the foundational blocks in order. Jana has learned that resilience and hustle will propel you towards your goals and allow you to create things that no one ever thought possible. As an entrepreneur in the health space, I can really relate to Jana’s passion and perseverance, and I think you will, too. 1:00 – 10:00 - Jana, JOGA, and her journey towards finding a yoga for athletes 10:00 – 15:30 - Jana’s background and building her company 15:30 – 21:00 - Organic growth and representing the JOGA brand 21:00 – 28:00 - Resilience, perseverance, passion and hustle 28:00 – 31:00 - The Rapid Five

Welcome back to the show, Healthpreneurs! Today, I’m excited to introduce you to Vince Luciani, a coach who has dedicated his practice to helping transform the lives of athletes beyond their sport. Although he works specifically with athletes, his teachings are valuable to anyone, especially entrepreneurs. Like athletes, entrepreneurs often identify themselves by what they do. However, Vince challenges this and encourages us, and his clients, to look deeper into who we really are – beyond the labels and the titles – so we can live happier and more fulfilled lives. If you find yourself identifying more with your profession than your self, this episode is for you. You’ll be able to jot down some questions to ask yourself to gain clarity and move closer to your personal and professional goals. By embarking on this journey towards self-discovery, Vince found that many things in his business “clicked” into place, and I think you will, too. In this episode, Vince and I discuss: The journey that led him to build his practice. The questions we should ask ourselves to live beyond our labels. The importance of awareness and clarity in sport and business. Human connection and free hugs. What’s left when everything is peeled away. 3:00 – 8:00 - Vince’s company and mission to help athletes reclaim their identity 8:00 – 14:30 - Happiness, awareness, fulfillment, and Vince’s own journey to self-discovery 14:30 – 25:00 - Attracting clients organically, honing in on your specialty, and letting go 25:00 – 34:00 - Social media pitfalls, the need for real human connection, and love 34:00 – 36:00 - The Rapid Five

What’s up, Healthpreneurs! Welcome to another incredible episode of the Healthpreneur Podcast with yet another amazing and inspiring guest. Today we’re talking with Rachael Pontillo, an entrepreneur who helps women reclaim their skin, sense of Self, and world so they can love who they are and live their lives. This is no small feat, but Rachael is making it happen with her two thriving businesses. One is a private skin health coaching practice, and the other is the Nutritional Aesthetics Alliance, which works with skincare professionals and aestheticians. By working with both the consumer and the professional, she’s making an impact by supporting both sides in their quest for skin health. Rachael became an entrepreneur by need. No local businesses understood or followed her integrative approach for holistic aesthetics, and she prioritized a lifestyle that allowed her to spend time with her family. Tune in to hear how Rachael created an online business around her lifestyle, what she’s learned along the way, and why knowing her “WHY” changed it all. In this episode, Rachael and I discuss: Bringing something brand new to the market vs. finding a market that’s “warm.” Building a business around your lifestyle and methodologies. A product launch gone wrong and what she learned from it. Human connection and its value in a digital world. Knowing your “WHY” and building your avatar. Why neglecting your numbers will damage your business more than you know. 3:00 – 9:00 - Rachael’s businesses and journey to success 9:00 – 14:30 - Why Rachael created an online business and the results she saw 14:30 – 20:30 - Lessons learned: Know marketing, R&D, and audience before a product launch 20:30 – 26:30 - Looking at your “why” and creating your avatar 26:30 – 30:00 - Knowing your numbers 30:00 – 34:00 – The Rapid F

It’s a beautiful day, Healthpreneurs, and I’m super excited to bring you another incredible episode of the Healthpreneur Podcast! Today, I speak to Tanya Zuckerbrot, MS, RD, and founder of the F Factor Diet. This renowned diet is the only dietician-created program for weight-loss and optimal health that is based on – wait for it – scientifically proven fiber-rich nutrition. That’s right, fiber! Fiber doesn’t tend to get a lot of cred in the weight-loss space, and Tanya is on a mission to change that. She has written two bestselling weight-loss books on the subject, has been in private practice in Manhattan for over 20 years, and is a lecturer, consultant, spokesperson, and national media personality. Tanya and I get into why F Factor works and why she’s so pumped up to help people improve their health while maintaining their quality of life. She reveals what catapulted her business to success and how she juggles business life with family life while still leading her kids and clients by example. What Tanya discusses is totally relatable. Tune in for some solid business and personal takeaways! In this episode, Tanya and I discuss: The F Factor’s 4 disruptive principles. Her inspiration for helping others without compromising quality of life. What’s lacking in the curriculum of health practitioners. How mentorship changed the trajectory of F Factor for the better. Work/life balance as an entrepreneur parent. Being a parent and business owner that leads by example. 4:00 – 9:00 - F Factor, why it works, and how they’ve been successful 9:00 – 15:00 - Tanya’s inspiration to help others and F Factor’s proven methods and principles 15:00 – 24:00 - The X Factor for success, mentorship, strategy, and inherent entrepreneurship 24:00 – 31:00 - “Doing it all,” managing expectations, having support, and leading by example 31:00 – 36:30 - The Rapid Five

Today on the Healthpreneur Podcast we’re going to explore the world of JOGA. If you’ve never heard of JOGA, you’re going to learn all about it here with its founder, Jana Webb. Jana discovered that yoga wasn’t conducive to her athletic body, movement, and mental needs. From this realization, she created JOGA, a brand and practice that combines yoga with the movement, cadence, and flow that athletes require. She also discovered the importance of creating a business and a product that works; with results that speak for themselves. Jana has built a solid foundation with her brand. She discusses how she maintains alignment with her brand while organically growing her business and connecting with high-level teams to make JOGA a common and widely-accepted practice. She also gives real-talk about her entrepreneurial drive and accurately reminds us that “the hustle is real.” If you’re a Healthpreneur creating something wildly new in our space, this episode will provide you with some invaluable information. It is possible to provide the world with a new way to move, live, and thrive; you just need to have the foundational blocks in order. Jana has learned that resilience and hustle will propel you towards your goals and allow you to create things that no one ever thought possible. As an entrepreneur in the health space, I can really relate to Jana’s passion and perseverance, and I think you will, too. 1:00 – 10:00 - Jana, JOGA, and her journey towards finding a yoga for athletes 10:00 – 15:30 - Jana’s background and building her company 15:30 – 21:00 - Organic growth and representing the JOGA brand 21:00 – 28:00 - Resilience, perseverance, passion and hustle 28:00 – 31:00 - The Rapid Five

What’s up, Healthpreneurs! Welcome to the one and only Healthpreneur Podcast! Today I’m excited to bring Dr. Steven Masley onto the show. Dr. Masley is a physician, nutritionist, trained chef, author, speaker, and creator of the number one all-time health program for PBS. What a feat, right? Wait until you find out exactly how he did it. He has now done 3 PBS specials, has authored multiple books and scientific articles, and helps people tune up their heart, brain, and sexual performance. His passion is helping people solve big problems with simple and proven solutions. Steven and I get into the details that go into creating a successful TV program, which also apply to any kind of program you offer, both online and off. He reveals how self-publishing a book launched his business to a new level and skyrocketed his credibility. Tune in to learn the simple equation for success in any health or wellness business. Hint: It includes heart! In this episode, Steven and I discuss: How he started seeing patients in groups. What it takes to create a public TV program (that succeeds). How self-publishing a book helped his business. What works and what doesn’t when you craft your message. Simple solutions to serious problems. 4:00 – 11:30 - Steven’s medical background, how he became an author, and how he got on TV 11:30 – 17:00 - Squashing limiting beliefs, increasing your reach, and knowing your audience 17:00 – 25:00 - What it takes to create a program that’ll air on public TV and be successful 25:00 – 27:00 - Finding a big problem, a simple solution, and crafting a heartfelt message 27:00 – 32:00 – The Rapid Five

Welcome episode 99 of the Healthpreneur Podcast! In today’s solo episode, I’m going to shed some much-needed light on something that’ll ruin your business and reputation. I’m talking about sketchy, outdated sales tactics that leave your poor victim – I mean prospect – feeling bullied, pressured, and just plain uncomfortable. I love it when a telemarketer calls me during dinner...said no one, ever. So why use the sales techniques that you don’t like used on you, on your own clients? It’s ineffective and just plain disrespectful. It’s time to do away with the old and bring in the new. With the internet allowing for new ways to sell and build relationships with potential clients, we can now offer people a buying experience they’ll feel good about. Tune in to learn how to do away with tacky sales techniques, maintain your good reputation, and serve at the highest level. 1:00 – 3:00 - Example of an outdated, high-pressure sales tactic 3:00 – 6:00 - The old way of selling: The good, bad, and ugly 6:00 – 8:00 - A better way to sell: Serve 8:00 – 10:00 - How the internet has changed the way we sell 10:00 – 13:00 - Preserving your reputation by selling with integrity and service

It’s a beautiful day, Healthpreneurs, and I’m super excited to bring you another incredible episode of the Healthpreneur Podcast! Today, I speak to Tanya Zuckerbrot, MS, RD, and founder of the F Factor Diet. This renowned diet is the only dietician-created program for weight-loss and optimal health that is based on – wait for it – scientifically proven fiber-rich nutrition. That’s right, fiber! Fiber doesn’t tend to get a lot of cred in the weight-loss space, and Tanya is on a mission to change that. She has written two bestselling weight-loss books on the subject, has been in private practice in Manhattan for over 20 years, and is a lecturer, consultant, spokesperson, and national media personality. Tanya and I get into why F Factor works and why she’s so pumped up to help people improve their health while maintaining their quality of life. She reveals what catapulted her business to success and how she juggles business life with family life while still leading her kids and clients by example. What Tanya discusses is totally relatable. Tune in for some solid business and personal takeaways! In this episode, Tanya and I discuss: The F Factor’s 4 disruptive principles. Her inspiration for helping others without compromising quality of life. What’s lacking in the curriculum of health practitioners. How mentorship changed the trajectory of F Factor for the better. Work/life balance as an entrepreneur parent. Being a parent and business owner that leads by example. 4:00 – 9:00 - F Factor, why it works, and how they’ve been successful 9:00 – 15:00 - Tanya’s inspiration to help others and F Factor’s proven methods and principles 15:00 – 24:00 - The X Factor for success, mentorship, strategy, and inherent entrepreneurship 24:00 – 31:00 - “Doing it all,” managing expectations, having support, and leading by example 31:00 – 36:30 - The Rapid Five

Welcome, Healthpreneurs! I’m excited to bring an incredible interview to you today with the one and only Alicia Streger. Alicia built and sold a successful fitness business where she learned the nitty-gritty about one-on-one coaching, systems, and processes. Sick of trading dollars for hours, her business evolved to a group training model so she could live a healthier and happier life. Today, Alicia helps fitness pros build their businesses with strategies and tactics that get real results. With her tried and true systems, Alicia helps her clients live a life they love with time and financial freedom. When you hear Alicia, you can tell she’s fired up, passionate, and absolutely LOVING what she does. Alicia and I get into when she realized one-on-one coaching wasn’t going to work long-term. Many of us can relate to the stress and overwhelm (not to mention lack of workouts and diet!) that she experienced when she was training individual clients all day long. She realized that she needed to scale and create processes that would allow the business to flourish without her constant attention. This episode will greatly benefit any Healthpreneurs looking to grow their business while maintaining the love and passion behind their mission. Tune in and enjoy! In this episode, Alicia and I discuss: Scaling from one-on-one training to group training. Focusing on the client experience and working backwards to create processes. Her love for connecting with people and in-person work. Trends in the health and fitness world. Working in the health industry as a “labor of love.” 4:00 – 10:00 - Trading dollars for hours and the energy in group training 10:00 – 19:00 - The importance of systems, processes, and the client experience 19:30 – 23:00 - Connecting with people and maintaining that connection online or off 23:00 – 25:30 - The future of the health industry, perseverance, passion, and clarity 25:30 – 31:00 - The Rapid Five

What’s up Healthpreneurs, and welcome to another solo round of the Healthpreneur Podcast! If you’re looking to up your communication game in your business or personal life, this one’s for you! The tip I’m going to give today is especially valuable if you’re a coach of any kind. The trick is to ask more and talk less. What? Talk less? You know us coaches...we love to talk! But sometimes over-talking – and over-giving advice (that’s a thing?) – can be detrimental to our clients and our relationship with them. In this episode, I’ll be revealing why that is, and what we should be doing to avoid overdependence, empower others to think for themselves, and help them figure out their own solutions. I’ll discuss how we can be better communicators by asking better questions and getting better answers. Tune in! 1:00 – 3:30 - A tip to improve your communication and the book, “The Coaching Habit” 3:30 – 6:30 - Creating overdependence with advice vs. asking more and talking less 6:30 – 8:30 - What smart coaches do to empower others to figure out solutions 8:30 – 11:00 - Learning how to ask better questions to get better answers and examples 11:30 – 12:30 - How asking questions will improve your business and personal life

It’s a beautiful day, Healthpreneurs, and welcome to episode 94 of the Healthpreneur Podcast with Debora Wayne! Debora is the founder and director of The Biofield Healing Institute, and is an internationally known energy healer and pain-release specialist. Debora’s clients reported complete healing from severe pain and chronic conditions after she discovered the hidden causes of their suffering. Debora’s life hasn’t always been pain-free. She recovered from her own “health hell” after recognizing pains in her life that persisted despite her “perfect” outward appearance. She knew she had to go deeper. She received various degrees and certifications, discovered her ability to heal others, and is on a mission to empower others in their own journey towards a pain-free life. We’ll chat about energy clearing and everyone’s ability to tune-in to their own inner universe. We’ll also get into how pain can present itself, and how it can affect our businesses, our growth and our lives. Listen in for some insight into the energy blocks that may be stopping you from achieving your business goals. In this episode, Debora and I will discuss: How pain takes form in our lives personally and professionally. Activating dormant DNA. Inner technology awareness through a virtual business. Recognizing obstacles and pain points. Biofield healing success stories. 4:00 – 10:00 - Debora’s beginnings and the 3 areas that need to be cleared to live pain free 10:00 – 16:00 - Her journey, discovering her inner universe, teaching, and activating others 16:00 – 19:30 - Building and growing a successful virtual business around inner technology 19:30 – 28:00 - Tapping into what you want and the obstacles that hider you from doing so 28:00 – 35:00 - The healing journeys that Debora has seen with the Biofield Healing 35:00 – The Rapid Five

It’s a beautiful day, Healthpreneurs, and welcome to episode 94 of the Healthpreneur Podcast with Debora Wayne! Debora is the founder and director of The Biofield Healing Institute, and is an internationally known energy healer and pain-release specialist. Debora’s clients reported complete healing from severe pain and chronic conditions after she discovered the hidden causes of their suffering. Debora’s life hasn’t always been pain-free. She recovered from her own “health hell” after recognizing pains in her life that persisted despite her “perfect” outward appearance. She knew she had to go deeper. She received various degrees and certifications, discovered her ability to heal others, and is on a mission to empower others in their own journey towards a pain-free life. We’ll chat about energy clearing and everyone’s ability to tune-in to their own inner universe. We’ll also get into how pain can present itself, and how it can affect our businesses, our growth and our lives. Listen in for some insight into the energy blocks that may be stopping you from achieving your business goals. In this episode, Debora and I will discuss: How pain takes form in our lives personally and professionally. Activating dormant DNA. Inner technology awareness through a virtual business. Recognizing obstacles and pain points. Biofield healing success stories. 4:00 – 10:00 - Debora’s beginnings and the 3 areas that need to be cleared to live pain free 10:00 – 16:00 - Her journey, discovering her inner universe, teaching, and activating others 16:00 – 19:30 - Building and growing a successful virtual business around inner technology 19:30 – 28:00 - Tapping into what you want and the obstacles that hider you from doing so 28:00 – 35:00 - The healing journeys that Debora has seen with the Biofield Healing 35:00 – The Rapid Five

What’s up, Healthpreneurs! It’s another awesome day on the Healthpreneur Podcast. Thank you for joining us! Today I’m going to tell the story of a terrible sales experience I had while visiting Morocco with my family. This experience was the epitome of what NOT to do if you want your customers walking away from a sale feeling good. Today’s topic is reciprocity. You may have heard that it can be a good thing, and that’s true. It can be. The problem arises when reciprocity is used to guilt or pressure someone into buying because they are made to feel like they “owe” you. Not nice. In today’s episode, I’m going to use my experience in Morocco to illustrate just how bad the sales tactic of reciprocity can be – so you can make sure you never do it in your own business. Tune in to find out the genuine ways to provide value to your audience so they are happy to become clients...and won’t want a refund later. 1:00 – 7:30 - Story: The worst buying experience in Morocco 7:30 – 9:00 – The problems with reciprocity: Guilt, remorse, regret 9:00 – 12:00 - Scarf story: Feeling like you owe something in return 12:00 – 14:00 - Reciprocity used for evil versus offering true value and respecting the client 14:00 – 16:00 - Leading by service without heavy-duty reciprocity 16:00 – 17:30 - The Seven Figure Health Business Blueprint makes business feel good

It’s another great day on the Healthpreneur Podcast! Today I’m speaking with Dr. Lori Shemek, a best-selling author, radio show host, and weight loss expert. She holds a doctorate in Psychology, she is a certified Nutritional Consultant, and she’s also a certified Life Coach. Early in her career, Lori was a counselor. But when she realized how big an impact diet shifts made on her client’s health, she pursued something greater that married the two. Lori has made it her mission to help as many people as possible and spread the word about inflammation and its effects on overall health. Lori and I will reflect on her background and how she transitioned into what she is doing today. We’ll also discuss her two books and her experience with both traditional and self-publishing. Tune in if you want to write a book, if you’re curious about how to start podcasting, and if you want some pro-tips on how to consistently spread your message. In this episode, Lori and I discuss: Where her inspiration to help people came from. The results she saw in her clients when she incorporated nutrition. Publishing vs. self-publishing outlets pros and cons. The road to optimal health. A new podcasting platform called Anchor Radio. 4:00 – 9:00 - Lori’s “why” and how she combined psychology with nutrition 9:00 – 13:30 - Lori’s books, how they’ve impacted her business, and the publishing process 13:30 – 18:30 - Narrowing your market, finding your clients, and addressing their pain point 18:30 – 23:30 - Putting yourself out there and staying consistent 23:30 – 26:00 - A podcasting platform and getting out of your comfort zone 26:00 – 30:00 - The Rapid Five

Welcome to episode 91 of the Healthpreneur Podcast! Today, I’m chatting with Dr. Andra Campitelli about all things entrepreneurial naturopath (because you’ve got to be both!), and some things that are not so naturopathic – like Sour Jujubes and snuggling up next to your laptop. She says it best: “Life is meant to be lived and enjoyed.” Dr. Andi is a leading naturopath, media expert, educator, writer, and speaker, and she is well-received by clients for her practical, evidence-based, and down-to-earth care. She is the CEO, co-founder, and formulator of Plan C, a supplement produced because, well, no one likes a hangover. Tune in to hear Dr. Andi and I discuss how she has used public speaking to grow her business and establish her brand. She gives great insight on the need to redefine what “failure” means as an entrepreneur, and gives invaluable advice for those who are feeling uninspired or who aren’t seeing the results they want in their business. This is an excellent listen for Healthpreneurs who want to boost their client’s results and their business in the process. In this episode, Andra and I discuss: The work it takes to launch a business. Redefining failure. The need to protect yourself. Public speaking to build your business. Giving your clients what they need, not what you want. 4:00 11:00 – How public speaking and connecting with others has benefited her business 11:00 –15:00 - Failure, being persistent, knowing your passion, and kindly protecting yourself 15:00 – 19:00 - What sets apart a successful practitioner and how to brand-build in the space 19:00 – 25:00 - Plan C Hangover Cure and how Andra works with her clients to get them results 25:00 – The Rapid Five

Happy Monday and welcome to another solo round of the Healthpreneur Podcast! I hope you are having a great day, and guess what? It’s about to get a whole lot better because I’m going to teach you the three business models that will bleed your business dry. These three things will literally suck the life out of your business, especially if you don’t have a large following yet. Yes, you might see others successfully implementing these three models, but the key is to set up your predictable revenue first. Otherwise, you’ll spend time and money on launches, content, and organic marketing and...do you hear that? Crickets. By first focusing on your Perfect Client Pipeline, you’ll guarantee conversions so you don’t have to go insane hoping for the best from unpredictable models. I’m going to walk you through the three business models to avoid – at least until you’ve got steady, predictable revenue and can afford to explore these riskier and timelier models. Luckily, the Perfect Client Pipeline will eventually run and generate leads for you. Tune in to learn how to that point a whole lot sooner than if you work backwards and bleed out your business before it gets the chance to thrive. 2:00 – 8:30 - #1: Why launches will bleed your business 8:30 – 10:30 - Launches, summits, and the back-end work involved 10:30 – 14:30 - #2: Why content marketing will bleed your business 14:30 – 20:00 - The lag in traction time and the benefit of a good platform 20:00 – 23:30 - #3: Why spray and pray marketing doesn’t work 23:30 – 25:30 - The online training that’ll grow your business

Happy Friday, Healthpreneurs! Welcome to episode 89 of the Healthpreneur Podcast! To finish off the week with a bang we’ve got Daniele Hargenrader, author and founder of Diabetes Dominator. Daniele took radical leaps to change her mindset and lifestyle with diabetes; something that she now empowers others to do as well. Daniele is extremely active in the diabetes community. She offers coaching services, an informational blog, online training courses, free resources, an online community, a Diabetes Empowerment Summit, and is an international speaker. As a nutritionist, diabetes and health coach, and certified personal trainer, she walks her clients through the Six Pillars of Total Health, which includes the mind as well as body. Today on the show, Daniele and I will discuss how she came on the scene and how she has grown her business into what it is today. We’ll chat about how she has kept herself accountable and on task, and why she believes mindfulness is a practice that must be cultivated for lasting success. This episode is a must-listen for any entrepreneur in the health space who wants actionable advice to make a lasting impact. In this episode, Daniele and I discuss: Going from victim to action. Posting about products you haven’t created yet. How spirituality ties into entrepreneurship. Providing value to people before they even buy. The advantages of collaborating with peers and being authentic. 4:00 – 11:30 - Daniele’s background, history with diabetes, turnaround, and transition 11:30 – 15:00 - Public accountability and accountability partners 15:00 – 22:00 - Mindfulness for entrepreneurial success, authenticity, and hustling for good 22:00 – 26:00 - The importance of a good accountant and the fear of “giving away” too much 26:00 – 29:00 - The magic of collaboration 29:00 – 36:00 - The Rapid Five

Welcome back to the Healthpreneur Podcast! Today on the podcast we have another incredible interview. I’ll be interviewing Lori Kennedy, RHN, the founder of The Wellness Business Hub and fellow Torontonian. When she worked full-time as a Registered Holistic Nutritionist, she realized that she lacked the fundamental skills to start up and run a business – you know, the things they don’t teach you in school. After hard lessons learned and money spent on mentorship, growth, and knowledge, Lori has created a business that is changing the game for entrepreneurs in the health space who want to reclaim their time and take control of their business. Lori and I will be discussing her frustrations with one-on-one coaching, how her offering evolved to include group coaching, and why she believes everything starts with good copywriting. She’ll also dive into her first sales funnel and process, which is very much like the one she uses today. If you’re feeling burnt out by one-on-one coaching, need some tips to make more consistent income, or are looking for a way to transition into group coaching, this will be an extremely valuable episode for you. In this episode, Lori and I discuss: When 1-on-1 coaching doesn’t work. What happens when your process is streamlined. The two tiers of education. Copywriting to success. Offering both group and 1-on-1 programs – and how it can work. 4:00 – 9:30 - How and why Lori transitioned from one-on-one to group programs 9:30 – 13:00 - Her legit sales funnel, streamlined process, and repeatable system 13:00 – 18:00 - The importance of email lists, self-investment, self-teaching, and mentorship 18:00 – 23:00 - Copywriting as a necessary skillset 23:00 – 29:00 - How to move from one-on-one to group programs, or have both effectively 29:00 – The Rapid Five

It’s going to be a great week, Healthpreneurs! Welcome to the Healthpreneur Podcast solo round. Today, I’m going to reveal the #1 mistake to avoid with webinars. This mistake is huge and VERY common – and leads to minimal conversions and wasted money. The key is to have a clear objective and position your content properly – but the secret lies in what content you’re providing within your webinar. Tune in to find out that #1 mistake – and learn exactly how to avoid it. 2:00- 3:30 - Example of webinar that wasn’t converting: You don’t know what you don’t know 3:30 – 5:00 - Framework to position your content properly: “Teach to sell” 5:00 – 6:00 - Build desire in the webinar and have an objective 6:00 – 6:30 - Content marketing, lead magnets, and “content congruency” 6:30 – 7:00 - Health Business Accelerator Program and what’s to come

Welcome to another fantastic day on the Healthpreneur Podcast! Today we’ve got another online health business Original Gangster in the house, Ben Greenfield. This is a fun episode because Ben and I have known each other for a while; he’s a health and human performance wiz, cranks out great content, and has hacked the back-end side of business. Not only is he super-cool from a business perspective, but he literally practices what he preaches. Ben is a triathlete, professional obstacle course racer, speaker, consultant, podcaster, New York Times bestselling author, and loves to self-experiment. His extensive biography isn’t done justice in these lowly Show Notes. Ben is the owner of Ben Greenfield Fitness and the Founder and CEO of Kion, a company that, “empowers all human beings who want to live life to the fullest with every solution necessary for complete mind, body and spirit optimization.” I don’t know about you, but I’m in! During our conversation, we talked about Ben’s transition out of the traditional brick and mortar and into the online space. We also discussed the need to outsource, delegate, and prioritize – and the entrepreneur’s struggle to want to do it all. Regardless of your current role within your business, chances are you’re doing some things that are best left to professionals. Tune in because Ben drops some excellent bits of advice that could fast track your business to the next level and beyond. In this episode, Ben and I discuss: How he moved online after winning Trainer of the Year in 2008. Launching his first successful online product. Recognizing the need for a team and learning how to trust them. Sticking to what you do best – and delegating the rest. How having kids transformed Ben’s day. Passion and play in your work being part of the recipe for success. 5:00 – 9:00 - Owning and running training studios and how he transitioned online 9:00 – 12:00 - Launch and business strategy; audience, marketing, VA, and affiliates 12:00 – 14:00 - Outsourcing and creating a team

Today I am back on the Healthpreneur podcast with a great interview with the one and only Angela Argentina. Angela is a creative entrepreneur and a performing, healing, and food artist. After travelling and leaving her work in advertisement, she is proud to say that she has found her passion and is doing what she loves. Angela’s got good vibes. Literally. She is an alternative healer and Reiki master, and she loves teaching yoga and meditation. Most recently, she is focusing on her new business, Kindred Kitchens, which is a group that helps others create a holistic, healthy, and happy lifestyle. Angela is very much in tune with her intuition and purpose, and finds fulfillment in healing others. We’ll be talking about how Angela found her true calling through travel and simply listening to her inner voice. We’ll also discuss how her background in advertising helps her in business, and why you’ll never truly succeed if your vibes aren’t right. If you’re questioning your career choice or just simply need to be re-inspired, this episode will help you get on the right track. On the spiritual side, there are a ton of insights into how to attract what you want, so if that sounds like something you want to do, tune in! In this episode, Angela and I discuss:  Intuition and passion. Her realization that advertising wasn’t her true calling. Being in alignment, attracting magic, and high vibrations. Her framework for creating captivating messages on social media. The balance between allowing the universe to provide and ambition. 3:30 – 6:30 - Leveraging social media and attracting clients through your passion 6:30 – 8:00 - The transition out of advertising and into the healing space 8:00 – 11:30 - Doing what you love, alignment, high vibrations, and positivity 11:30 – 16:00 - Angela’s advertising background and framework for communication 16:00 – 19:00 - The “security” of a steady paycheck, promoting yourself, and constant growth 19:00 – 23:00 - Time management, ambition, loving what you do, and hirin

Welcome to another solo round on the Healthpreneur Podcast! Today, I’m going to be talking about why I stopped content marketing. Back in the day, I was a content generating machine – but I realized that it was taking up too much time and giving too little returns. I discovered a way to increase my conversions AND stop pumping out useless content. I’m going to talk about how you can, too. I’m going to let you in on my exact business model and show you how it’s worked wonders for me and my clients. The goal is to do what you do best and create a deeper impact on the lives of those you want to help – while enjoying your own freedom and reaping the rewards. You can’t do that while stressing over SEOs and endless blog posts. Tune in to discover how you can reconnect with your purpose by implementing The Perfect Client Pipeline. 1:00 – 5:00 - How I started out and discovered the need to evolve away from content marketing 5:00 – 6:30 - Teaching a duplicable, proven business model through Healthpreneur 6:30 – 10:00 - Why I stopped content marketing and created one pillar piece of content 10:00 –15:00 - The Perfect Client Pipeline and a converting webinar as a pillar piece of content 15:00 –18:30 - Determining your value vehicle, the Consistent Content Generator, and the Flight Plan 18:30 – Health Business Accelerator Workshop: Putting it all together

What’s up Healthpreneurs! Welcome to episode 83 of the Healthpreneur Podcast. Today we’ve got Bobby Cardwell on the show! Bobby is the co-founder of Health Talks Online, the largest summit platform, and Health Means, the Netflix for health. With a background in marketing, IT, and –who would’ve guessed – real estate, Bobby never thought he’d end up at the heart of the health space. But, he saw and opportunity and – in true entrepreneurial fashion – he jumped on it. This episode is extremely valuable for anyone looking to hone in on what their clients want, because Bobby gives excellent insight into discovering what that is for your own audience. And if you’ve got a new business that’s running as smooth as clarified ghee, he gives some pro-tips on how to handle rapid growth and sudden success. Tune in and learn some invaluable tips for building your business, relationships, systems, and bank account. In this episode, Bobby and I discuss: Seeing an opportunity and building a business around it. The entrepreneur’s tendency to want to do it all. Knowing what your market wants and filling a demand. The importance of audience engagement, sales conversions, and money generation. Relationships and their role in success. Affiliate programs, promotions, and finding a system that makes sense. 2:00 –8:00 - Health Talks Online; introduction, inspiration, and beginnings 8:00 –11:30 - Trying to do it all yourself and the importance of cultivating the right relationships 11:30 – 17:00 - The future and evolution of summits and Health Talks Online 17:00 – 19:00 - Price increases, watching the market, and knowing what the market wants 19:00 – 23:00 - The metrics of online summit success 23:00 – 26:00 - The challenges that come with success; dealing with haters and numbers 26:00 –32:30 - Creating based on demand, using affiliates, and promotions 32:

Today on episode 82 of the Healthpreneur Podcast we’ve got Nicholas Bayerle, CEO of the Billion Dollar Body, in the house. Nicholas is an international speaker and coach, and was rated top 30 under 30 influencers. He’s had an incredible health transformation of his own, and now helps other men reach their ultimate state of health, power, and confidence. He has coached top CEOs and offers live events and a podcast show as well. Nicholas realized that it was easy to push health to the wayside when he launched his business, even though he was working in the health space. (Sound familiar?) When he realized that his health was directly correlated to his success, and he lacked a network of entrepreneurs to support and relate to in the process, The Billion Dollar Body was born as a solution. Nicholas was so fun to talk to because he is ambitious, sharp, and straightforward. He cuts to the chase when it comes to sales, numbers, and providing results. We discussed how entrepreneurs think and how this mindset can be geared towards health and wellness goals. We got into his business model and how it has evolved. He even revealed a surefire way to get your clients to realize the value of your offering. All entrepreneurs can benefit greatly from the truth-bombs Nicholas drops in this episode. Tune in and enjoy! In this episode, Nicholas and I discuss: Why it’s important to be selfish. The mindset of entrepreneurs and how health is necessary for success. The Billion Dollar Body Live event and what sets it apart. The importance of delegation to scale and grow. Why sales skills are a necessary trait of successful entrepreneurs. Confidence in yourself and your offering as the biggest needle-mover. 3:00 – 5:30 - Taking time for yourself first to increase your impact on the world 5:30 – 9:00 – Catering only to men, needing connection with entrepreneurs, and the solution 9:00 – 17:00 - Buying the result, mindset, and resources 17:00 –19:30 - Friendship, mentorship, connection

Happy Monday, Healthpreneurs! You know what that means—another solo round on the Healthpreneur Podcast! I hope you’re having a spectacular day. Get comfortable because I’m going to explain to you why coaching one-on-one is done. Out of style. History. Why is coaching one-on-one done? Well, for one, everyone who has done it knows that it is exhausting. You put in a bunch of hours, your clients don’t get fast results —and, best of all, you don’t make as much money as you could. Sounds like a lose-lose scenario to me, right? By group coaching you work less, make more, and your clients get better results, an accountability network, and lasting relationships. It’s an easy switch because, chances are, you are already going through a similar protocol with all or most of your existing one-on-one clients. I’m going to walk you through the steps to make group coaching the primary profit workhorse your business. The best part? It’s very simple. Just deliver on the back end once the system is in place. This episode is aimed at Healthpreneurs who are currently one-on-one coaching and Healthpreneurs that are group coaching but want to improve their business. 02:30 – 4:00 - The pitfalls of one-on-one coaching and why it’s done 4:00 – 6:00 - How to get into group coaching; identifying the target market and the problem 6:00 – 9:00 - Building a program with a proprietary process with Healthpreneur 9:00 – 11:00 - Your scalable deliverable and the client’s increased results 11:00 – 14:00 - The math behind group coaching: Better money and results, less work 14:00 – 16:00 - Healthpreneur workshops and business model

Today, I am chatting with co-founder and co-host of the Ultimate Health Podcast, the one and only Marni Wasserman. Outside of being a fun and entertaining host of a successful podcast, Marni is also a nutritionist and natural chef. Although she loves cooking and teaching, Marni found a new passion in podcasting Marni started as an owner of a cooking school and author of two books. But when she recognized that her brick and mortar business wasn’t lending itself well to the lifestyle she desired, she opted for something different. As she transitioned out of her cooking school, Marni transitioned into the Ultimate Health Podcast, and she hasn’t looked back since. She and her husband are now proud to run a wildly successful podcast. She is excited to continue building out its brand to extend to an entire wellness space—complete with products, live events, and speaking engagements all over the world. We’ll jump into podcasting behind-the-scenes, the growth that comes from in-person to online work, and the necessary traits to succeed in any business. Tune in and soak up some key lessons that any entrepreneur can take home, and learn what it really takes to put out content on any platform. In this episode, Marni and I discuss: How she and her husband, Jesse, got into podcasting. The back-end work that no one thinks about. Sponsorships, affiliates, and tasteful advertisements. The business side of the Ultimate Health Podcast. Getting guests on the show, maintaining the integrity of the brand, and partnerships. The transition from a physical to an online business and what it takes to succeed. 3:30 – 9:30 - How the Ultimate Health Podcast started and how it has gained momentum 9:00 – 13:30 - The back-end work behind podcasting, sponsors, and social outreach 13:30 – 17:30 – Listener support, affiliates, and appropriate advertising 17:30 – 19:30 - Growing the business side of the brand and maintaining long-term partnerships

For this episode of the Healthpreneur Podcast we are going to be talking with Adam Lloyd. Adam is a fellow Canadian and driven entrepreneur who owns a super-successful gym, ALP Training Institute. A cool part about his gym? No TVs! If you don’t live in Stoney Creek, ON, don’t let that stop you from checking out Adam’s gym and what he’s up to. He’s making serious leaps to change the game in the gym world by focusing on top tier offerings, actual results, and a member-centric attitude. I had a genuinely honest conversation with Adam in this episode. We talked a lot about listening to mentors and learning from failures, especially when still building on your own experience. We discussed avoiding comparison, especially in regards to price, because there’s always a market for a top-notch product. We also touched on how to avoid burn-out. All entrepreneurs face failures and challenges that cause hiccups in our forward momentum. Adam offers some valuable take-aways that are sure to benefit the growth you and your business. Tune in! In this episode, Adam and I discuss: Accepting the flow of business. How ALP Training Institute rose to the top. Listening to your mentors – even if you think you know it all. Learning from failures and continually pursuing your best. When it just feels “right.” 3:30 – 9:00 - Rapid growth, a focus on being genuine, and what makes them stand out 9:00 – 12:00 - Pricing in the top tier, avoiding comparison, and finding your market 12:00 –15:00 - Accepting the natural ebb and flow of business 15:00 – 19:30 - Word-of-mouth, social proof, and marketing strategy 19:30 – 23:00 - Learning necessary lessons, taking the leap, and trusting your mentors 23:00 – 26:00 - Experience, “putting in the reps,” taking action, and learning from failures 26:00 - The Rapid Five

Today for our solo round on the Healthpreneur Podcast I’m going to be talking about why comparison will kill your business. We’ve all done it. In business, and in life, it’s easy to compare ourselves, our journey, our business, our product, and our prices to others. But that’s a waste of time. No one is doing YOU like you are, and no one is offering what you are, either. It’s time to reclaim and recognize our magic. I’m going to talk about how you can make your way to the top. Hint: It takes mindset and a brand that is truly set apart from the rest. Comparison breeds self-doubt, uncertainty, and mediocrity, and until you let go of that, you’ll be stuck playing at the bottom with the rest. Today I’ll discuss how to let go of comparison to propel yourself to the top where you belong. 1:30 – 4:00 - Example of comparison and why it’s dangerous for business 4:00 – 6:00 - The mountain analogy: Why play at the bottom? 6:00 – 10:00 - Pricing, looking for proof, and owning the magic you possess 10:00 – 11:00 – Introspection, self-confidence, and believing in yourself 11:00 – 13:30 - Comparison is a waste of time 13:30 – 15:00 - Beloved Crystals and Yuri’s wife; realizing her product is worth more

Today we’ve got an amazing episode of the Healthpreneur Podcast that dives into the mysterious world of subscription-based surprise-in-a-box business models. This episode reminds us of the importance of having a recurring-revenue business model for stable, predictable income – even if you’ve got other offerings. Today we are talking with Scott McCulloch, co-founder of The Vegan Kind, the largest vegan subscription box in the U.K., which he runs with his wife, Karris. With a background in business banking, a dangerous knack for Facebook and social media marketing, and a passion for change, Scott and his wife expanded The Vegan Kind at a rapid rate. This is a great episode because Scott offers stark honesty about the growing pains, inner workings, and strategic choices they made along the way to grow a wildly successful and purposeful business. Best of all, they’ve done this while maintaining the personality and soul of their overall mission. If you’re a Healthpreneur that wants insight on recurring-revenue business models, tips for lasting success, and outsourcing for sustaining growth, tune in! In this episode, Scott and I discuss: The inspiration for his company The Vegan Kind and how it all began How his company markets and creates brand awareness Handling rapid growth and knowing when to outsource Leveraging social media for marketing and connecting with clients Skills for lasting success and the importance of getting an early start 1:30 – 7:00 - Scott’s background and the beginnings of Vegan Kind 7:00 – 13:00 - Brand awareness, marketing, and positioning 13:00 – 19:00 - The evolution of The Vegan Kind; the business models, marketing, and facets 19:00 – 26:00 - Rapid growth, tackling problems, outsourcing, and leveraging social media 26:00 – 28:00 - Expressing your business’s soul and personality through social media 28:00 – 32:00 - Skills necessary for lasting success; a drive to succeed and an early morning start 32:00 – 40:00 - The Rapid Five

Today I am back on the Healthpreneur podcast with another great interview. I’m going to be chatting with Tess Challis, an author, vegan chef, and “One Degree Coach.” Wondering what that means? Tune in! Tess is going through an interesting transition. At first, she was a vegan chef and known for her vegan recipes and cookbooks. Now, she is focusing on her new offering as a “One Degree Coach,” and has been inspired by successful people in the health space that are doing great things while making a killing. Tess has recognized that the entrepreneurial journey is a spiritual one that clearly depends on one’s self and mindset. We’ll be talking about how she pushed through struggle into a space of acceptance. We’ll touch on how her business has evolved recently through her realization that she could offer more and get more. If you’re looking to get into the coaching space or are wanting to up-level your offering and your income, this is a must-listen episode. On the personal side, there are a ton of insights that are critical for understanding the balance between entrepreneurship and the self. In this episode, Tess and I discuss: Her excitement to learn and connect with successful people doing great things. Her evolved offering to make more money and serve bigger. Transitioning to a new brand, offering, and business model. The energetics of being aligned, authentic, and on your true path. Perseverance through tough times and realizing the entrepreneur’s freedom. Time Stamps 1:00 – 8:00 - Tess’s business, books, and inspiration through conferences to level-up 8:00 – 11:30 - Making good money while serving bigger: Tess’s evolved offering 11:30 – 16:30 - Rebranding, Tess’s old and new products, and her transition 16:30 – 22:00 - “One Degree Coaching,” the importance of energy-alignment, and authenticity 22:00 – 28:30 - The journey of the entrepreneur; the ultimate spiritual journey 28:30 – 30:00 - Perseverance as a necessary trait of entrepreneurs 30:00 – 32:30 - The Rapid Five

Today for our solo round of the Healthpreneur Podcast I’m going to passionately explain why winning the lottery is for suckers. Confused? Let me explain. People use things like the lottery as an excuse for not being able to build their dream lives themselves. As though an escape from their current reality could only be achieved through simply being given the money. I have a big problem with that. I’m going to talk candidly (read: rant) about the journey vs. the destination, becoming a better version of yourself through business and service (not handouts and passivity), and why we Healthpreneurs must pave the way for ourselves and the world. This episode contains a critical wake-up call for anyone wishing their reality was different than what it is. My hope is that this episode inspires you to get back in the driver’s seat of your life and get moving towards a better you and a better future. 1:00 – 3:30 - Recap on Yuri’s week and last week’s episode 3:30 – 5:30 - Why winning the lottery is for suckers 5:30 – 7:00 - Who you become in the process is the key 7:00 – 10:00 - You have a choice; make the choice to live the life you want 10:00 – 11:00 - Live a fulfilled life by putting in the work 11:00 – 12:30 – What’s ahead and training opportunity

Today we’re on the 74th episode of the Healthprenuer Podcast. I am chatting with Aaron Hinde, sports chiropractor turned President and Co-Founder of LIFEAID, the beverage company that is the official sponsor of the CrossFit Games. I met Aaron five or six years ago, and man, how his company has scaled and succeeded since then! Aaron was inspired to start LIFEAID when he realized that all the energy drinks out there – while cool, sexy, hip, and perfectly-branded – are filled with junk and just plain bad for you. Makes sense, right? What’s cool is that, to this day, Aaron and his company haven’t budged on their commitment to clean, functional products. This integrity hasn’t gone unnoticed, and the numbers prove it. Through this growth, Aaron has learned some key lessons in hiring, “going big” (or not), cash flow, and ROI. He’s even made some game-changing realizations about himself as an entrepreneur and the people he brings on the team. This episode is for any entrepreneur looking to scale their business while maintaining the integrity and quality of their offering. Tune in for priceless nougats of business wisdom topped off with a morning routine that has Aaron prepped for more great things to come! In this episode, Aaron and I discuss: The inspiration for LIFEAID and how they became the CrossFit Games official sponsor Standing for quality and functionality from the very beginning The challenges and successes when rapidly growing the company How his role and hiring process has evolved over time “Going big,” taking on investors, and cash flow for stockholders The start-up struggle to stay focused on ROI 1:00 – 5:00 - Aaron, his company, and his beginnings 5:00 – 8:30 - The mindset during product development: Cool, sexy, hip, functional, and clean 8:30 – 11:00 - Cash flow, mentorship, and looking to information marketers to sell online 11:00 – 14:30 - Success through a B2B offer, seeing the customer’s perspective, and teamwork 14:30 – 20:00 - Growth changing Aaron’s role, their hiring process, and patience

Welcome episode 73 of the Healthpreneur Podcast! Today, we are going to be chatting with Mike “Pancakes” Whitfield! (We’ll get into the pancake thing.) Mike is an old buddy of mine who figured out a way to support others in the industry while selling a product of his own. In addition to his Workout Finishers and Cardio Afterburn products, Mike is the author of the book “Rise and Hustle: Transform Your Life Physically, Personally, and Spiritually in Just 90 Seconds a Day.” He walks the walk because he has lost – and kept off – 115 pounds for over a decade. This episode is for any Healthpreneur who wants to know the secret to running a successful online business. Mike gives insider tips on crafting your “hook,” the value of feedback and surveys, and how relationships can transform your business. If you’ve ever felt like your product launch fell flat, or that your audience wasn’t connecting with you or your product as much as you believe they should, tune in. Mike’s advice is pure gold that’s sure to sweeten your conversions. In this episode, Mike and I discuss: How Mike found success by supporting the products of others. Finding your “hook” and using feedback to better your offering. How building long-standing relationships has transformed Mike’s business. Tenacity as a necessary trait of all successful entrepreneurs. The freedom and success that is built through consistency. 1:00 – 4:00 - Introduction and where the “Pancakes” came from 4:00 – 7:00 - Workout finishers and complementing other people’s existing products 7:00 – 8:30 - Overcoming the challenges of sales copy 8:30 – 12:30 - Figuring out “the hook,” the value of feedback 12:30 – 15:00 - Unforeseen challenges: Discovering the obstacle and the solution 15:00 – 18:30 – Appealing to the right audience 18:30 – 27:00 - Tenacity, establishing relationships, and consistency to build longevity 27:00 – 29:00 – The Rapid Five

Happy Monday, Healthpreneurs! It’s time for another solo round on the Healthpreneur Podcast. If you’re ready to make more money while creating an impact, listen up because I’m about to teach you not just why, but how to make top-dollar selling your product – even if you’re not a guru. By charging premium prices you not only attract better clients, but you attract a better version of yourself, too. Charging higher rates is a common struggle for entrepreneurs, but what it really boils down to is a struggle in self-worth. If you firmly believe in your product and its life-changing results, why wouldn’t it be worth more? In this episode, I break down the three key reasons why to charge premium prices. After that, we’ll dive into the how. Watch what happens when you shift your focus on delivering results, serving, and transforming people’s lives. Hint: It’s good! If you’re selling any type of coaching or a physical product, this podcast is specifically for you. Healthpreneurs that know deep down that your product or service is worth so much more – this episode is for you, too. 3:00 - 5:00 - Examples of price incongruences 5:00 - 13:00 - Why it’s important to charge premium prices 13:00 – 16:00 - How to charge premium prices (even if you’re not a guru) 16:00 – 19:00 – Getting to the top

What’s up, Healthpreneurs! Today, I am chatting with Pat Rigbsy, a long-time connection and original gangster when it comes to online fitness businesses. Pat has built over 25 businesses in the fitness industry, has authored or coauthored 11 bestselling books, and helps health and fitness entrepreneurs build their dream business. Amazingly, he has also written a daily newsletter – without missing a day – for 11 years. As in 1-1. Yup, you read that right. Pat’s entrepreneurial journey lead him to be owner and often operating CEO of multiple businesses at once. But knowing himself and his potential, he knew he wasn’t giving his best to any single one of them. This led Pat to learn valuable lessons on the power of saying “no,” the need for consistency to give and operate at your very best, and the value of relationship-based business building. He has since become a writing-wizard and happily shares his wisdom with coaching clients that want to make an impact while living their best life. We’re going to talk about the critical differences between physical and online-based businesses, narrowing your audience, consistency, expectations, and how Pat has built – and kept – lasting business relationships for nearly decades. There are fundamental lessons for any entrepreneur in this episode. You won’t want to miss it. In this episode, Pat and I discuss: “The Consistency Factor” Narrowing your audience for an online business Setting expectations: An online biz as a “virtual second location” Saying NO in order to give your very best Relationship-building as a key business model Pat’s newsletter that he’s written every day for 11 years 1:00 – 5:00 - Introduction and consistency as an attribute to every successful person 5:00 – 10:00 - The power of consistency; setting expectations and celebrating small successes 10:00 – 13:00 - Being ready to go through a proven process, there are no short-cuts 13:00 – 17:30 - Common mistakes people make when moving to an online business model 17:30 – 23:00 - Skillsets necessary to succeed online: The Consistency Factor and narrowing

Today we have an incredibly motivated, persistent, and honest catalyst for change in the health and wellness community on the Healthpreneur Podcast. Having Dr. Daniel Stickler on the podcast is exciting for me because he is truly making strides towards creating a healthier future. He is super honest and open about his failures and weaknesses, and reveals how he moved past them and onto the sweet road of success. He has tons of experience and thousands upon thousands of dollars invested in lessons learned. Tune in for some wisdom-bombs that could save you money and time. Daniel is a medically-trained doctor and surgeon that has mastered the craft of business and marketing. (Yes, it is possible to be a doctor and entrepreneur!) He's the co-founder and chief medical officer at The Apeiron Center for Human Potential and The Apeiron Academy, and serves as medical director of the Neurohacker Collective. I loved chatting with Daniel because he is passionate about seeing his vision to fruition. He is striving to shift our world away from the current “sick care system,” and is helping others to do the same through the Apeiron Academy. We discussed the challenges he faced being a doctor with zero business or marketing experience, and explored the most effective ways to get in front of your market and communicate so they’ll listen. Whether you’re a new Healthpreneur just learning the ropes or a seasoned professional, there are a lot of lessons that Daniel has learned that’ll benefit you and your business. Tune in and enjoy! In this episode, Daniel and I discuss: His trial and errors, and how he teaches by using his lessons learned What it took to realize what his market wanted His thoughts on the “sick care system” and his quest for a new paradigm How persistence sets apart the successful 2% Taking responsibility for your heath rather than being a sick victim The exciting leaps Daniel is catalyzing in the industry 1:30 – 5:00 - Daniel’s background, mission, vision, and mindset 5:00 – 10:00 - Business, marketing, challenges, and getting into concierge services 10:00 – 13:00 - Determining your market and effectively getting your message in front of them 13:00

Happy Monday! We are back with another solo round of the Healthpreneur Podcast, where I’m going to be talking to you about “Emotion Inventory.” What is “Emotion Inventory” and why is empathy so important in marketing? Well, “Emotion Inventory” is a tool to get you inside your prospect’s shoes to really understand their thoughts, feelings, and desires so you can be empathetic towards their problem. We’re going to look at examples of how to relate to your clients—and how not to—so you can create a true bond with your perfect client. After this quick episode you’ll walk away with a simple mission that’ll create a true difference in your clients’ lives and your business. 1:00 – 4:00 - The importance of empathy in marketing. 4:00 – 6:00 - Examples of a missed connection with the audience. 6:00 – 9:00 - Examples of knowing your audience and understanding their pain point. 9:00 – 12:00 - Relating to your audience through empathy. 12:00 – 14:00 - An opportunity for training and upleveling your business.

For episode 68 of the Healthpreneur Podcast we are going to be talking with Dr. Danny Lennon. Not to be confused with John Lennon, but maybe he is a distant cousin or something. Who knows? Danny is the founder of Sigma Nutrition and host of the awesome and aptly named podcast, Sigma Nutrition Radio. If you haven’t heard of his podcast, you should really go check it out—awesome stuff and it’s super popular. Danny is also the performance nutritionist for several professional MMA fighters and boxers, he speaks at various conferences across Europe, and he’s just an overall cool dude. I had a great conversation with Danny in this episode. We talked a lot about figuring out what your superpower is, focusing on it, and really using that to grow your business while leaving the other stuff behind. And if you can do this in your business, the best part is that you’ll actually end up doing the stuff you most like to do. This is a really valuable lesson that many entrepreneurs can attest to. In this episode, Danny and I discuss: Quality content creation The allure of podcasting The switch from content to coaching The ups and downs, and how to get through them Trusting in the process The harsh truth that it doesn’t get easier

Today, I am chatting with a good friend and amazing health coach who goes by the name of Lisa Lewtan. Outside of being an award-winning author, Lisa is probably known best for being an expert on stress. But interestingly enough, she became an expert on stress because of her beginnings in the tech world. Lisa actually started her entrepreneurial journey at the age of 22, where she co-founded a successful tech company. But like many entrepreneurs, she burnt out. As we all know, the stress of owning a company can catch up on you—and it caught up with Lisa in a big way. After taking some time off and restoring her health, Lisa ended up creating her own health and wellness company called Healthy, Happy, and Hip. She has since become a stress-master, and we’re going to talk about how to combat stress as an entrepreneur—something I’m sure we can all relate to. We’re also going to dive deep on the negative aspects of social media and what you can do to stay in your lane. There are some essential lessons for any entrepreneur in this episode, and trust me, you really do not want to miss it. In this episode, Lisa and I discuss: Why you should only do things that get you jazzed up The moment Lisa collapsed—literally The value of being able to figure stuff out How technology is a blessing and a curse Staying in your lane and avoiding comparisons Just because you think it, doesn’t mean it’s true

Welcome back to another solo round of the Healthpreneur Podcast! Today I am going to be talking to you about why so much online content doesn’t generate revenue and how you can avoid that problem in your business. I’m talking about verbal diarrhea. That’s right. In today’s episode I am going to explore what works—and what doesn’t—when you are sharing content through webinars, Facebook Live videos, blogs, or YouTube videos. Hint: You CAN and SHOULD make money from all these outlets and no, you don’t have to share EVERYTHING. The secret is WHAT content you share. What content leaves your readers, watchers, or listeners burning with desire. What content leaves them asking, “But...how?” If you feel like you’re giving your content away for free or if your content marketing isn’t yeilding the conversions you’d hoped for, I’m going to share with you some tips on exactly how to change that. 1:00 – 5:00 - Examples of why some web content doesn’t make money. 5:00 – 11:00 - How to create content that drives revenue: Teach to Sell and build desire. 11:00 – 17:00 - Share the “what” and “why,” but not the “how” for higher conversions.

This is episode 65 of the Healthpreneur Podcast, and today we are going to be talking with Juma Iraki! Juma is the owner and operator of Iraki Nutrition, a sports nutritionist, and business consultant for the top supplement company in Norway. He’s the head Sports Nutritionist for the National Judo Federation of Norway and a die-hard soccer fanatic. In addition to helping people through his speaking, consulting, and counseling, Juma has an incredible story that is sure to inspire anyone who knows what it feels like to hit rock bottom. Despite the hurdles he’s lept to get to where he is today, Juma has structured his life in a way that allows for his top priorities to stay top of mind. If you think this episode may not be for you—think again. Juma gives excellent insight on struggles that face ALL Healthpreneurs, including time management, prioritizing, automation, and cold, hard grit. I you’ve ever felt overwhelmed because your to-do list wasn’t getting any smaller or you haven’t spent enough time with your kids, tune in. The nuggets of wisdom in this episode are truly inspiring and immediately actionable. In this episode, Juma and I discuss: Juma’s journey from illness and struggle to success and freedom. Mindset and drive. Overcoming obstacles and the power of automation. Freedom and putting family first. Focus. Balance equals success.

Today we have the man, the myth, the legend, Dr. John Berardi on the Healthpreneur Podcast! This is a really exciting episode for me because I’ve known John for a while now and he is just a really special person. Not only he is a super caring, awesome guy, but he has years of experience and a ton of wisdom to share. He’s also Canadian, and we all know how I feel about fellow Canadians. John is the founder of the Precision Nutrition Certification Program. With Precision Nutrition (PN) he has grown the company to over 100 employees and 40 million dollars in revenue, in addition to helping 50,000 students become elite health and fitness coaches. Outside of PN, John is also an advisor to Apple, Equinox, Nike and Titleist. He was recently selected as one of the 20 smartest coaches and 100 most influential fitness professionals in the world. But going beyond the accolades, I love sitting down to talk with John because we always have amazing conversations. During our conversation, we talked a lot about growing pains and the journey of building a business like PN. We also discussed the remote nature of his company and how that works. Regardless of where you are in your business, there are a lot of things that John has learned over the years that you will benefit from in this episode. Grab a pen and paper, because this is a big one. In this episode, John and I discuss: The humble beginnings of Precision Nutrition The “vendor lock-in” strategy What goes over the wall vs. what happens behind the wall How to run a remote company Why sometimes it needs to hurt Stepping into an appropriate role as the founder 4:00 - 10:00 - The start of PN and their new business model 10:00 - 17:00 - Growing pains and the holacracy system 17:00 - 21:30 - Your unique ability and how to find your perfect role as a founder 21:30 - 29:30 - Hiring A+ players vs. “mold-able” players 29:30 - 36:00 - Keeping culture in a remote workplace 36:00 - 39:00 - Using personality quizzes an

Today for our solo round on the Healthpreneur Podcast I’m going to be talking about polygamous entrepreneurship. If you’re confused as to what the heck this means, I’ll explain. Polygamous entrepreneurship is something that almost every entrepreneur deals with, and it’s often referred to as the shiny objecy syndrome. As entrepreneurs, we tend to be creative people, we like to get stuff going and create new things. And while that is an inherently good trait, it can often stab us in the back. I’m going to talk about how you can learn to take a step back, avoid the rabbit holes, and focus on your business. You need to be clear on what direction you want to go with your business and develop that roadmap to get you there. If you don’t do that, you’ll end up wasting time getting distracted by all of the shiny objects out there. I can’t stress how important it is to make sure you’re in the proper mindset when it comes to your business, and I want to help you get there and stay there. 1:00 - 4:00 - The story of my son, Oscar 4:00 - 5:30 - You need a roadmap, and you need to stick to it 5:30 - 7:00 - How I used this knowledge when starting Healthpreneur 7:00 - 8:30 - Why I don’t have Instagram or Facebook on my phone 8:30 - 12:30 - The key word is predictable 12:30 - 16:00 - Businesses become boring

Today on the Healthpreneur podcast we’re going to explore the world of online coaching and fitness. If you’ve never heard of Jen Oliver, she helps transform mothers into mindful, self-loving, and balanced women through her company, Love Fitmama. Jen discovered that she was pushing herself too hard, and this culminated into debilitating injuries and stress. She realized that this “work-grind” paradigm is unhealthy, unsustainable, and, most importantly, unnecessary. She also discovered that we don’t need to continue defaulting into our cultural norms that create expectations around food and our bodies, especially as women. In fact, Jen discovered that by tapping into compassion, appreciation, and love, we turn inwards and discover our unique place that leaves us vitalized and happy rather than burnt out and unable to show up for life. If you’re a busy mother who’s feeling pain from a work/life imbalance, this episode will provide you with some invaluable information. If you find yourself feeling pain, stress, or overwhelm, you’ll discover that you really don’t have to. It is possible to balance a career and a family, and Jen has dissected the formula to do so while caring for yourself at the same time. Jen has learned by experience that the “grind” doesn’t work, and a shifted mindset is critical to pain-free life. As a parent, I related to Jen in so many ways. I think you will, too. In this episode, Jen and I discuss: The pivotal moment in her life and how she tackled obstacles in her way. Mindfulness and taking clients on the transformational journey. Being an Healthpreneur parent: Critical lessons and finding that balance. Online marketing techniques and how Jen reaches clients. Shifting the paradigm through story, mission, example and purpose.