68 - How to Uncover and Use Your Superpowers to Grow a Successful Nutrition Business with Danny Lennon
The Healthpreneur Show with Yuri Elkaim
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Show Notes
For episode 68 of the Healthpreneur Podcast we are going to be talking with Dr. Danny Lennon. Not to be confused with John Lennon, but maybe he is a distant cousin or something. Who knows?
Danny is the founder of Sigma Nutrition and host of the awesome and aptly named podcast, Sigma Nutrition Radio. If you haven’t heard of his podcast, you should really go check it out—awesome stuff and it’s super popular. Danny is also the performance nutritionist for several professional MMA fighters and boxers, he speaks at various conferences across Europe, and he’s just an overall cool dude.
I had a great conversation with Danny in this episode. We talked a lot about figuring out what your superpower is, focusing on it, and really using that to grow your business while leaving the other stuff behind. And if you can do this in your business, the best part is that you’ll actually end up doing the stuff you most like to do. This is a really valuable lesson that many entrepreneurs can attest to.
In this episode, Danny and I discuss:
- Quality content creation
- The allure of podcasting
- The switch from content to coaching
- The ups and downs, and how to get through them
- Trusting in the process
- The harsh truth that it doesn’t get easier