The Healthpreneur Show with Yuri Elkaim

What’s up, Healthpreneurs? I’m excited to bring you a special guest today. Cody Burch is a marketing, sales funnel, and Facebook ad expert who helps clients create and maximize a results-driven marketing strategy. He’s the one who helps our clients build out their tech. Cody’s been transforming businesses for a long time. His company, Red Anchor Marketing, specializes in funnels and ads so entrepreneurs don’t have to worry about integrations, set-up, and management. His live event is coming up and is perfect for anyone wanting to demystify this component of their business. Cody knows the nine things to look for when healing a sick funnel that isn’t providing the results you want. He’ll teach exactly how to determine what isn’t working and will explain how to turn metrics into actionable improvements. Listen in to learn how message, market, and mechanism fit into a successful system, and learn how to take action now. In this episode, Cody and I discuss: How to diagnose a sick funnel. The metrics to look for when running an ad campaign on Facebook. Where message, market, and mechanism fit into a successful system. The nine components of a successful funnel and how to fix broken ones. Dialing into your prospective client’s pain. The value of case studies, testimonials, and empathy in marketing. His upcoming event and who it’s for. 01:00 – 04:00 - Introducing Cody Burch and his expertise 04:00 – 09:00 - The One Hour Funnel and the symptoms of a sick funnel 09:00 –14:00 - Identifying what to expect with opt-ins and click-throughs 14:00 – 24:00 - The nine areas of a successful funnel 24:00 – 28:00 - Being clear and empathetic in your messaging 28:00 – Some practical takeaways and his upcoming live event

Welcome to the Healthpreneur podcast! It’s time to fess up: Is your story helping or hindering your progress? Consider Kevin Hart, Oprah Winfrey, and The Rock. They all have stories – and tough ones – that shaped who they are and are a part of their life journey. Although their stories are different, they all did something similar. They used their story as a catapult to get ahead. Note what they didn’t do. They didn’t let their story define who they are or hinder their progression for the rest of their life. So many people have examples where they’ve gone through tough times and come out the side. Others tell the story forever and use it as an excuse to never reach their dreams. It’s time to take responsibility for your own success. Tune in to get inspired for your next move! 01:00 – 03:30 - Introducing today’s topic: Letting your story help or hinder your future 03:30 – 07:30 - The choice you must make 07:30 – 10:30 - Where success fits into your story 10:30 – 15:00 - An example and an analogy 15:00 - 20:00 – Final takeaway: Take responsibility and write a new story

What’s up, Healthpreneurs? Welcome back to the show. Today, we’re going to talk mindset. In our last episode, we spoke to Brandy Lipscomb and she spoke a lot about getting past fear, developing herself personally and moving into the unknown. Her journey was so inspiring because she truly developed a winning mindset. She saw where she was – didn’t like it – and took action towards something different for herself. How many people can say they’ve done that? How many people stay stagnant because of fear? What you feel and what you chose to do with those feelings will make or break you. Like Brandy, take control of your destiny and stop being the victim of your own negative thoughts. Tune in to hear some tips for getting into the right mindset and sitting in the front seat of your life. 01:00 – 04:00 - Today’s topic: Mindset 04:00 – 07:00 - Where it all starts, pushing out negativity, and an example 07:00 – 10:00 - The choice you make and the reasons you give that either move or block you 10:00 – 13:00 - The discipline and courage it takes to make the shift 13:00 – 15:30 - Some important takeaways

Welcome to the Healthpreneur podcast! I’m very excited for today’s show because we’re going to introduce you to a very special guest. Brandy Lipscomb is a client of ours and powerhouse that’s doing some amazing things in the health and wellness space. Brandy is trained as a Naturopathic Physician and was a combat medic who served in Iraq. She’s also a mother and driven entrepreneur. After a temporary stint selling life insurance, she had a breakthrough and made the choice to do what she had always wanted to do – start a business that was successful yet allowed for freedom. After working with Healthprenuer, Brandy has experienced rapid results through her Perfect Client Pipeline – and she came to us with only the desire and motivation to impact more lives through her work. Listen in to hear about her journey, struggles, and motivation, and find out what she’s excited for next. In this episode, Brandy and I will discuss: How You are a Badass at Making Money inspired Brandy. The advertisement that caught her attention. Why longevity matters. Moving past fear to make moves. Making commitments and having confidence. Having a Jedi mind and living with purpose. Her program and results. 01:30 – 06:00 - Introducing Brandy and her journey 06:00 – 10:30 - The book and advertisement that inspired Brandy to act 10:30 – 14:30 - How Brandy made it happen 14:30 – 18:00 - Brandy’s program, how it has worked, and her mindset 18:00 – 20:00 - The results Brandy has seen 20:00 – 25:30 – The importance of investing in yourself and your mindset

It’s another great day for an episode of the Healthpreneur podcast! Welcome back. Today, I’m going to discuss measuring what matters in business. Go ahead and take a breath of relief because you don’t have to measure everything – just the stuff that actually matters. There’s a simple concept called measuring OKRs – Objectives and Key Results – that takes the guesswork out of what you need to track and how to read the metrics, and even big companies like Google use it. The fun part is that these metrics can be used to create bonuses and incentives for your team, too. It’s simple. You need to know the metrics of your leads, clients enrolled, and revenue. If you see the numbers are off in one area boom – that’s the area you know you need to focus on. Tune in to learn more about OKRs, the formula, and how to start using them in your business today. 01:00 – 03:30 - Introducing today’s topic: Measuring what matters 03:30 – 06:30 - OKRs: Objectives and Key Results 06:30 – 10:00 - The metrics for team member bonuses 10:00 – 15:00 - Leads, clients enrolled and revenue 15:00 – 18:00 - How to get help and a client example 18:00 – 21:30 - Learning from failure and avoiding pain when you can

What’s up, Healthpreneurs! Yuri here, and today I’m going to talk about the three lessons I learned when I recently travelled to Puerto Rico. Although it felt like a vacation, I went to speak at my good friend Mark Wade’s mastermind and it was a blast! I was able to share things about my own business and how we got to where we are today, but more importantly I was able to connect and learn from other masters in the field like Jeff Walker, creator of the Product Launch Formula. One point he mentioned that stuck with me is that the higher up you go in life, the more personal development you need. I was also reminded of the fact that we need to surround ourselves with big thinkers. That way, we are constantly challenged to do the same. Tune in to hear more about what I learned, and find out how to join a passionate, results-driven community of your own. 01:00 – 03:30 - Introducing today’s topic: Three lessons I learned in Puerto Rico 03:30 – 10:00 - The higher up you go the more personal development you need 10:00 – 16:00 – Surrounding yourself with big thinkers 16:00 – 17:00 - The value of masterminds 17:00 – 22:00 - Being totally immersed in what you want 22:00 – 25:00 – An opportunity to connect, learn, and move the needle

Ready to save millions, Healthpreneurs? Good, because today on the Healthpreneur podcast I’m going to share three big business mistakes. By avoiding these mistakes, you’ll save millions. You’re welcome. These three big (and embarrassing) mistakes are ones that I made since 2006, and I hope that I spare you the pain of going through them yourself. To start, I learned the hard way that we shouldn’t take advice from people who aren’t where we want to be. When I did that, I went down a path that led me to make mistake number two: Not being clear on what I want. Listen in to learn what I found out about promises, selling, book launches, and everything worthwhile. 01:00 – 02:00 - Introducing the three big mistakes 02:00 – 08:30 - Mistake number one: Don’t take advice from everyone 08:30 – 12:30 - Mistake number two: Be clear on what you want 12:30 – 16:30 - Mistake number three: Be careful with your promises and sell what people want 16:30 – 25:00 - Book writing and distribution 25:00 – 28:00 - Why anything worthwhile isn’t easy

It’s a great day for another episode of the Healthpreneur podcast! Yuri here, and welcome back to the show. I’ve been doing some gymnastics recently, and today I’m going to share three weird lessons that gymnastics training has taught me about business. When I started doing gymnastics, I sucked at first. I wasn’t flexible, my form wasn’t right, and I just couldn’t seem to keep up with the workout. But, like anything else, with time and practice I started getting better and better. Does this sound familiar? If you’re looking to accelerate or scale, you’ll improve in your efforts over time. Quit too soon and you’ll never see results. Tune in to learn what you should master in your business to see compounding growth over time. 01:00 – 05:30 - How I got inspired to pursue gymnastic training 05:30 – 11:30 - The first lesson: You’ll suck at first 11:30 – 15:00 - The second lesson: You must give it time and focus 18:00 – 21:00 - Lesson three: When you do the right things, you’ll see growth and scale 21:00 – 26:00 - What you need to do day 0 of business 26:00 – 30:00 - Why a coach is important for long-term success

Are you feeling invisible, Healthpreneurs? Well, on this episode of the Healthpreneur podcast I’m going to talk about how to become visible by attracting more of your perfect clients. And no, you won’t have to post booty-shots! The best place to become visible is on Facebook. And the best way to get clients is by paying them. As you know, you’ve got to pay to play! The organic traffic game is different now, and posting with hopes of reaching your clients just isn’t going to work. In today’s episode, I’m going to break down exactly how to know if what you’re doing isn’t working – and what to do about it. No matter what, a predictable business foundation is critical, and that foundation needs to be based on a process that works. 01:00 – 05:00 - The difference between true influencers and booty influencers. 05:00 – 11:30 - Understanding Facebook and Instagram reach 11:30 – 12:30 - Your two options and paying to acquire clients 12:30 – 17:00 - How we help our clients and why the organic game is different now 17:00 – 22:00 - How to know if what you’re doing isn’t working 22:00 – 25:00 - Having a predictable business foundation

Welcome back to the Healthpreneur podcast! Today, I’m very excited to introduce you to our special guest. Chris Guerriero has built four 8-figure companies and is an advisor, investor, and equity-holder in a variety of companies. Chris has been featured on major media outlets, is a bestselling author, and hosts the Built to Grow show. After companies get funded, Chris goes in and examines their systems, people, processes and culture to then restructure them for the growth he wants to see. And he gets it. Tune in to learn what Chris looks for when searching for investing, advising or equity-holding opportunities, and find out how he builds leadership teams, prioritizes time, and maximizes the efficiency of an entire organization. In this episode, Chris and I discuss: Something people don’t know about him. Parenting and entrepreneurship. How he helps companies grow and the Club 28. Prioritizing time and maximizing efficiency. When and how to build out a leadership team. When he thinks about acquisition. 1:30 – 08:30 - Introducing Chris, his motivators, and his journey 08:30 – 16:00 - What Chris looks for as an investor, advisor, or equity-holder 16:00 – 21:30 - How to structure a process org chart 21:30 – 28:00 - Leadership teams and when a COO or CFO comes on board 28:00 – 36:30 - Not attracting, filtering, and onboarding properly 36:30 – 44:30 - Delegating tasks daily and team management 44:30 – 47:00 - What to know on day one and his growth model 47:00 – 50:30 - The Rapid Five

How’s it going, Healthpreneurs? Today’s episode is a hot one! I’m going to talk about how to deal with clients who’ve been burned before. Ouch. We know how to handle this because about 20% of the clients we deal with had been burned by a coach before. The thing is, those kinds of prospective clients have trust issues. They’re afraid of losing money and time again – and, like a new relationship, they’re going to go into it jaded, searching for the negative signs they missed before. And that’s not good. Don’t start a new relationship with a client where you have to explain yourself, defend yourself, and prove that you aren’t like the scumbag they were with before. Tune in to learn how to deal with these kinds of clients so you can start off on the right foot and build a relationship that lasts. 01:00 – 03:30 - Dealing with clients who have trust issues 03:30 – 07:00 - Playing the chasing game – or not – and an example 07:00 – 10:30 - Overcoming objections without explaining yourself 10:30 – 14:00 - Selecting your clients and deciding whether they’re a good fit 14:00 – 16:00 - What bit me in the ass and what I learned 16:00 – 18:00 – An opportunity

Welcome back to the Healthpreneur podcast! Today’s episode is going to be a fun one and it starts with a question: Are you a jack of all trades? Are you amazing at many things, yet struggling to grow your business? Well, guess what? There’s a reason for that, and I know this personally. As you climb the pyramid of influence from generalist to specialist, specialist to authority, and authority to celebrity, you’ve got to hone in on what it is – exactly – that you do best. Facebook is the best place to get in front of your audience. But first, you must know your specific offer so you can target your specific audience. From there, you can charge premium prices for what you do best – and spend your time doing what you love most. 01:00 – 05:00 - The pyramid of influence and the four zones 05:00 – 09:30 - Influencer and community examples 09:30 – 12:30 - Why a “jack of all trades” is “a master of none” 12:30 – 16:30 - you should view Facebook and target audiences 16:30 – 20:00 - Making more money by charging premium prices for your specialty 20:00 – 24:00 - What we do at Healthpreneur and how we’ve narrowed it down

It’s another beautiful day on the Healthpreneur podcast! Yuri here, and today I’m going to talk about the first idea fallacy. What is that, you ask? Well, sometimes, when you first start a business, your first idea isn’t your best. We have a lot of clients that are ramping up their new businesses. When they realize that things aren’t exactly going as they’d hoped, they must recalibrate so their offer is a “must have” instead of a “nice-to-have”. Know that there’s an ongoing process of learning, tweaking, and optimizing in business. And that’s ok. As things change and technology advances, that’s especially true in marketing. So, tune in to understand the first idea fallacy and evolve your business to the next level with clarity, momentum, and purpose. 01:00 – 03:00 - Introducing today’s topic: The first idea fallacy 03:00 – 05:30 - The idea generation process 05:30 – 09:00 - Imparting wisdom while still encouraging struggle 09:00 – 12:00 - Seeing Facebook as the bouncer at the door 12:00 – 17:00 - Letting go of that first idea and thinking like a detective

What’s up Healthpreneurs? It’s time for another episode of the Healthpreneur podcast! Today we’re talking about innovation versus imitation. Why is this important? Because if you aren’t a thought-leader, you’re a thought-repeater. Which do you prefer? It’s no secret: Go on social media and you’ll see that there are thousands of people doing exactly what you do. And if you want to be heard above the noise, you’ve GOT to stand out. You’ve got to start making moves NOW that’ll keep you at the forefront of the industry for years to come. I’ve got a couple simple pointers to get you started on the path to thought leadership. Whatever your business, chances are you can apply these ideas to stand out and innovate something new. Tune in to find out! 01:00 – 04:30 - Introducing today’s topic: Innovation versus imitation 04:30 – 11:30 - Innovation through imitation; be inspired but then improve upon what you see 11:30 –19:00 - Start with quotes 19:00 – 22:00 - How to learn from others and apply these ideas to your own business 22:00 – 26:00 – Some final words about thought leadership

We’re back at it here on the Healthpreneur podcast! Welcome back. Today, we’re here with Amy, Jackie, and Steph – our Results Coaches – and we’re going to talk about mindset. Why? Because you’ll only go as far as your mind will allow. Period. When it comes to mindset, you’ve got one of two choices. You can have a fixed mindset or you can have a growth mindset. Have a growth mindset and everything in your life will grow, too. Yes, this means your business, your bank account, your happiness...everything. Is that what you want? Tune in to find out how to reframe your mindset, learn from mistakes, find solutions, and light the way so all you’ve got to do is dive in and believe in the power of YOU. In this episode, Amy, Jackie, Steph, and I discuss: The pitfalls of a fixed mindset. The fear of getting burned. Seeing lessons in failures. How a coach can light the way. Believing that you can figure things out. 1:30 – 7:00 – Mindset and how we limit ourselves 7:00 – 10:00 - Getting over getting burned 10:00 – 15:30 - Looking for solutions instead of problems 15:30 – 21:00 - Why coaching and mentorship offers support when stepping to the next level 21:00 – 25:00 - Believing in yourself completely and using the support of others to excel

Welcome back to the Healthpreneur podcast! Guess what? This is my birthday episode! In today’s episode, I’m going to reflect on five unexpected lessons I’ve learned this past year that are related to business. You see, I’ve come a long way. But I’m always learning and improving, and I always will be. There are ways I can improve my business this year and I hope my lessons will give you some insight into how you can make some much-needed change, too. My lessons this past year had to do with doing too much in my business, recognizing my people-problems, building courage, and understanding the power of meaningful goals. I also learned – through an unexpected closing of my Facebook Ad account – that lead-flow is the life-blood of your business. Tune in to learn more! 01:30 – 03:30 - Introducing my birthday episode and entrepreneurial journey 03:30 – 11:30 - Doing too much and people-problems 11:30 – 18:30 – Commitment, courage, and confidence 18:30 – 23:00 - The power of meaningful goals 23:00 – 29:00 - Lead-flow is the life-blood of your business 29:00 – 34:00 - Why your beliefs define your results

It’s another great day for an episode of the Healthpreneur podcast! Today, I’m joined by Zander Fryer, a best-selling author, certified success coach, and impact entrepreneur who has helped hundreds of coaches and experts build six and seven-figure businesses. The word “impact” has always resonated with Zander. That’s why when he was climbing the corporate ladder and a mentor challenged his mindset he decided to finally make a shift that would be on purpose – not off purpose – and now he’s happier and more successful than ever. Zander’s got some deep wisdom to share about success, having a growth mindset, courage, and confidence. He also touches on some of the work he does with his clients to get them to that next level in business by redefining their relationship with rejection and the word “no”. Healthpreneurs, grab a seat and get ready for some valuable truth-bombs! In this episode, Zander and I discuss: His personal development (un-development) goals. His background in the corporate world and the mentor who rocked his world. Living on purpose or off purpose and maintaining a growth mindset. The relationship between courage and confidence. Your moral responsibility to do good and make an impact. 01:30 – 10:00 - Introducing Zander and his goals, philosophy, and journey 10:00 – 16:00 - A fixed mindset versus a growth mindset 16:00 – 21:30 - How we make decisions in life and what is required to make them 21:30 – 30:00 - How to inspire courage in others and what Zander does with his clients 30:00 – 35:30 - Changing your relationship with rejection and the word “no” 35:30 – 40:30 – The Rapid Five

Welcome to the Healthpreneur podcast, where we bring you the best information to get your health business to the next level! Today I’ve got my three awesome Results Coaches – Steph, Jackie, and Amy – on the show discussing the certification epidemic. Most of you listening have probably gotten some certification or another, right? The thing is, certifications are important, but there’s a point when you need to stop using them to justify stalling the forward momentum of your business. If you keep getting certification after certification but never actually help clients, what’s really holding you back? Not lack of qualification, that’s for sure! It’s your mindset. Are you comparing yourself to others? Do you fear putting yourself out there? Are you waiting for that magical moment where everything is just perfect? Well, another certification isn’t going to fix that. Listen in to find out what we think about this certification epidemic and why you should just get moving already. In this episode, Amy, Jackie, and I discuss: How too many certifications can hold you back. The importance of being good at your craft – but not stalling. The real problem (hint: a certification won’t solve it). Why a supportive network is critical. “Just in time” versus “just in case”. 01:30 – 04:00 - Introducing today’s topic: The certification epidemic. 04:00 – 07:30 - Using certifications as a stall tactic 07:30 – 12:00 - The mindset and action you need to create 12:00 – 15:00 - The network prescription and handling haters 15:00 – 18:30 - Not operating on a “just in case” basis 18:30 – 22:00 – Getting out of the “more and more” mindset

Hey there, Healthpreneurs! Welcome back to the show. Today, I’m going to talk about improving the sales process. I’ll do this by revealing the number one objection that kills your business and keeps your potential clients in pain. And guess what? It has nothing to do with money. This common objection must be addressed and you must prepare for it. So, what is it? None other than the good ole, “Lemme think about it.” To understand this objection, we’ve got to know where it comes from: Fear. Fear of making the wrong choice. But you can combat this with information and a clear solution to their problem. You also must help your prospective client understand how the price of your program is way smaller than the price of their continued suffering. But there’s more. Tune in to hear how to never let this objection get in the way of selling your product and helping people again. 01:00 – 03:30 - Introducing today’s topic and the objection that kills your business 03:30 – 05:30 - Understanding why someone reached out in the first place 05:30 – 08:30 - How to turn around a “Lemme think about it” objection 08:30 – 13:30 - The likelihood of someone coming back after saying they need to think about it 13:30 – 16:00 - An example and understanding someone’s level of commitment 16:00 – 20:00 - Getting the help you need if your sales process isn’t working

What’s up, Healthpreneurs? Welcome back to the Healthpreneur podcast where we bring you the best information to grow your health business. Today, I’m going to talk about speaking on stage and whether you should consider doing it as part of your business. There are a lot of speakers out there who are on the road more than they’re home. There are also many speakers who are in and out of speaking gigs; they show up, talk, and go home. Me, I’m more about the connection and relationship I make with the people I meet through speaking engagements. But I’ve found that something else is much more effective and scalable than speaking onstage – and it provides more time freedom. It’s something that keeps working for you - even when you’re on vacation - while still providing you the comfort of predictable income. Does this sound good? Tune in to find out more! 03:00 – 05:30 - Introducing today’s topic: Speaking on stage – Should you do it? 05:30 – 10:00 - The webinar and choosing what you do based upon your desired lifestyle 10:00 – 13:30 - The difference between “having to” and “choosing to” 13:30 – 18:00 - The importance of certainty and connection 18:00 – 22:00 - Why spending time with people is important

Welcome back to the Healthpreneur podcast! On today’s episode, I’m going to talk about why some offers work well – and why some just don’t. You see, there are tons of businesses out there offering tons of stuff, and really, all of it could sell. But it’s all in the packaging. The offer. Someone must see the offer and feel the need to have what it is you’re offering. In other words, the door needs to look appealing enough to open. Otherwise, they’ll never see what’s inside. The trick to having an offer that works is having a hook that is specific and relatable. It can’t be ambiguous. It’s got to be back and white. Tune in to hear how to hook your audience and make your offer more effective than ever. 01:00 – 02:30 - My biggest takeaway from our last Luminaries Mastermind 02:30 – 05:00 - What business boils down to and some examples 05:00 – 09:30 - The door to the kingdom analogy and a client example 09:30 – 10:30 - How we help you get your clients to understand exactly what you offer 10:30 – 16:00 – A call to action for anyone who wants more business

What a great day for another episode of the Healthpreneur podcast! Yuri here, and today I’m going to share with you three big lessons I’ve learned about advertising on LinkedIn. Disclaimer: Focus on Facebook! I’ll explain why. We’ve had incredible success on Facebook. We could stay on Facebook forever. But, when I was on LinkedIn while ago, I saw I could advertise there. So, I decided to try it out. We’ve been running ads on LinkedIn for the past two weeks as of this recording, and I’ve learned three valuable lessons. One, LinkedIn isn’t for beginners. Two, there are some serious limitations on LinkedIn that don’t exist on Facebook. Third, you’ve got to be ready to lose money. Wait...what? Tune in to learn more about my three LinkedIn lessons so you can consider them when determining where to spend your advertising budget. 01:00 – 05:00 - Introducing today’s topic: Advertising on LinkedIn and why I’m doing it 05:00 – 07:00 - Why LinkedIn isn’t for beginners 07:00 – 09:00 - The limitations of LinkedIn 09:00 – 12:30 - Why you have to be prepared to lose money when advertising on LinkedIn 12:30 – 17:30 - Being comfortable with taking a leap and thinking like an investor 17:30 – 23:00 - How to scale quickly

Welcome back to the show, Healthpreneurs! Today I am here with my Results Coaches, Amy, Stephanie, and Jackie, and we’re going to talk to you about why you should be asking and assessing – not telling and impressing. Wondering what the heck that means? Read on. When people try to sell their product or service, they often get stuck in telling, telling, telling to try and impress their prospective client. Unfortunately, this has the opposite effect. The client never gets the chance to express their problem and, in turn, the seller never gets to hear what the person actually wants. Sounds like a lose-lose situation, right? The secret is to ask and assess instead. Ask questions, assess their answers, and guide them to the solution you have to offer. By doing this, you give your client a voice and naturally guide the sales process towards a solution that’s best for them. Win! Tune in to hear exactly how to ask and assess – and learn some ways to make sure you aren’t falling into the trap of telling and impressing. In this episode, Amy, Stephanie, Jackie, and I discuss: Understanding the why and how to get there. The dating analogy. Why vomiting on prospective clients isn’t attractive. What happens when we ask and assess. Bringing people back to problem-solving. Classy and effective selling techniques. 01:00 – 05:00 - A trade show story and why we must ask the right questions 05:00 – 09:30 - How the problem of telling and impressing shows up in business. 09:30 – 15:00 - Asking and assessing and why telling isn’t impressive 15:00 – 19:00 - Following-up without seeming needy or desperate 19:00 – 25:00 - How we help our clients and what we do as coaches

Welcome back to the Healthpreneur podcast! On today’s solo round I’ll be sharing with you your new marketing budget for 2019. Disclaimer: You might not like what I’m about to share with you but you need to hear it if you want to build a successful business that lasts. If what you’re doing is making money, then you have a marketing budget. And if you have a marketing budget and you’re using it wisely, you should be profiting at exponential levels and continuing to increase your investment to your marketing strategy. What? Is this not happening for you? Then you’re doing something wrong somewhere along the line. Tune in to learn the route that is proven to work and lean into the experience and wisdom of others who have already taken the path. It’s about time. 1:00 – 3:30 - Your marketing budget and the two routes you can take 3:30 – 8:00 - Why the slow route isn’t just slow – it doesn’t work 8:00 – 12:00 - Starting with a small investment and gaging your returns 12:00 – 17:00 - The difference between a cash flow issue and a profit issue and an example 17:00 – 20:30 - Leaning into the experience and wisdom of others 20:30 – The most valuable thing in your life: Time

It’s another great day on the Healthpreneur podcast! Welcome to the show. Today, we’re doing another client deep-dive with one of our Health Business Accelerator clients. Tara Mazanec is a personal trainier holistic health counselor, and yoga instructor. She loves helping women in executive positions improve their health and vitality. She’s been doing this for 16 years, but has mostly worked with clients one-on-one. Now, she’s ready to take her business online to get her time and freedom back. In this episode, we polish up the language in her webinar so her offer and ideal client are crystal clear. To do this, we had to go deep into where her clients are feeling pain. We had to touch on that pain and frame our offer as the solution. Once that’s done, the webinar becomes so much easier to create. Tune in to hear how we break down the structure of our offer, title, and perfect client. Chances are, you can always improve upon the way you frame your offer, too! In this episode, Tara and I discuss: Improving her webinars and slides. Identifying her perfect client. Her focus on performance. Tapping into people’s simmering discontentment. Embedding the benefit and power word in the title. Tackling the how to create the proprietary process. 1:30 – 5:00 - Introducing Tara and her webinar slide-deck 5:00 – 9:00 - Tara’s background and ideal clients 9:00 – 15:00 - Stepping into the prospect’s life and meeting them where they are 15:00 – 20:00 - Tara’s proprietary process and product name 20:00 – 24:00 - Getting clear on the offer and framing 24:00 – 28:30 - How polishing language makes the rest of the webinar easy

What’s up, Healthpreneurs? Welcome to the Healthpreneur podcast. Today, I want you to give it to me straight: Do you need a coach or a babysitter? As you’re looking to grow and get through challenges, do you want someone who’ll coddle you – or do you want results? I’m not the guy that’ll tell you that everything’s great when it’s not. I’m just not. If you want that, you should look for a babysitter. I empathize with my clients but also understand that they need a strong support. As coaches, our clients depend on us to show up as our best and offer our best. They need honest advice, feedback, and solutions. Otherwise, they’ll never push themselves forward and past their challenges. Tune in to hear when to hire a babysitter, when to hire a therapist – and when to invest in a coach. 1:00 – 2:30 - Why I’m not a babysitter 2:30 – 4:00 - The job of a coach and veering away from dependency 4:00 – 6:30 - The caterpillar story, kids, and how it relates 6:30 – 9:00 - Why a coach isn’t a therapist, either 9:00 – 12:00 - When to choose a babysitter or therapist and when to choose a coach

Welcome to the show, Healthpreneurs! We’ve got a special guest on the show for you today for our Client Deep Dive segment. Susan Gleaton is a registered dietician with an integrative and functional nutrition background. She helps her client overcome the inconvenience, overwhelm, and anxiety related to GI and digestive disturbances by getting to the root cause and fixing it. Her main concern is her mindset around charging premium pricing. She feels like she’s always wanted to help those in need – whether they can pay what she’s worth or not – and finds herself losing confidence when charging more. Remember, people will find a way to pay for what they need – if they believe they need it and are feeling the pain of not making a change. And, the greater the investment, the more likely you are to get clients that are truly committed. It’s a win-win. Tune in to hear how Susan (and you!) can get paid what you’re worth and deliver the best results. In this episode, Susan and I discuss: Her mindset around charging clients what she’s worth. The cost of a client’s pain. Why not doing anything is the real cost of inaction. How to frame a high price to your client. How to describe what you do. How she feels about our program. 1:00 – 6:00 - Introducing Susan and her biggest issue 6:00 – 9:00 - Breaking down how to frame your price 9:00 – 14:00 - A roleplaying example and making the best program for your client 14:00 – 19:00 - Spending more, serving more, charging more 19:00 – 22:30 - Being able to describe what you do well 22:30 – 24:30 - The doorway to starting a conversation with a prospective client 24:30 – 27:30 – How Susan has benefitted from our program.

Welcome back to the Healthpreneur podcast! Today I’ve got Stephanie and Amy on the show and we’re going to talk about the two choices you have to grow your business. Yup, it’s that easy – just two choices! The first path is what I like to call the “Home Depot” path. This is where you do it all yourself. You end up spending time and money doing everything yourself and, unfortunately, because you aren’t a pro at everything, nothing gets accomplished at a profitable and sustainable level. The other, less rocky and painful path is one where you’re guided by someone who has done it before and has a system in place for you to follow. Sounds better, right? People who Home-Depot-path it start from scratch, learn by trial-and-error, and can’t excel at all the facets of running a successful business. The good news is that you don’t have to. Just take the better path. Tune in to hear more and get inspired to shift the trajectory of your business. In this episode Stephanie, Amy, and I discuss: The Home Depot path. What happens when you do it yourself. The fear when investing in yourself and your business. Asking how, not who. The done-for-you solution and re-framing the investment. The true cost of doing business on your own. The resources and results you’ll get with Healthpreneur. 1:00 – 4:30 - The challenges with the “Home Depot” path 4:30 – 10:00 - Avoiding rabbit holes on the path to success 10:00 – 14:30 - Identifying those who have been down the path you want to take 14:30 – 18:30 - Where we at Healthpreneur come from 18:30 – 22:30 - The resources you get with Healthpreneur and a client example 22:30 – 26:30 - Getting results through a proven system

Hey, guys! Yuri here, and welcome back to the Healthpreneur podcast. Today, I’ll be discussing if you should market your program before it’s ready. This is a terrific question that has come up often with our clients. Let me give you my two cents. I believe that, if you wait for everything to be ready and perfect before you do anything, you’ll never get anywhere. I’m a believer in imperfect action. Why? Because it’s action. If you never move in any direction, you’ll never know what’s lies ahead on the trail. And it could be good. Really good. If you have an idea and a process, you’re there. You can begin marketing your program. The rest you can work on as you go because people need what you have NOW. Listen in to hear what you need to bring your product to the market, what you don’t, and why the inaction ends today. 1:30 – 4:00 - Why a systemized program is key – but doesn’t need to be perfect 4:00 – 7:00 - What you do need to have in place before enrolling clients 7:00 – 9:00 - Fyre: An example of a total mess 9:00 – 12:00 - How I’ve built our trainings – and why they’ll keep getting better 12:00 – 15:00 - Why you can’t wait anymore

We’re super-excited for today’s episode on the Healthpreneur podcast! We’ve got Tijana Daly on the show, and she’s a certified personal trainer who specializes in pre- and post-natal exercise so new moms can look and feel their best. She is recognizing that – even though she’s a master in her field – there’s still lots of unchartered territory to discover when it comes to business. This is so common for Healthpreneurs. After all, for the most part, we’re health professionals before we become business-owners. Tijana just had her first enrollment call for her online program. Everyone can benefit from this episode because we can all better the way we handle enrollment calls. From knowing what to ask, navigating objections, and discovering your client’s urgency level, the art of the enrollment call is one that is can constantly be refined. Listen in to hear us dissect what works, what doesn’t, and why. In this episode, Tijana and I discuss: Presenting her system online versus face-to-face. The struggle of going from brick-and-mortar to online. Getting better at enrollment calls. Getting to the core of why a client needs help. Understanding if it is a “must” for the client. What to ask in your enrollment calls and what shuts people down. Answering in the form of a question and the 80/20 rule. 01:00 – 04:30 – Enrollment calls and being hung up on price 04:30 – 8:30 - Why price is never the issue and finding out the client’s urgency 8:30 – 15:30 - Breaking down Tijana’s first enrollment call 15:30 – 19:00 - Learning how to navigate objections and an example 19:00 – 23:00 - What we do to learn from our calls

Welcome back to another episode of the Healthpreneur podcast! Today, I’m going to explain why you should grow – not cut – your expenses. If you want to grow – not shrink – your business, that is. Is this contrary to everything you’ve been told? First, you must consider all the ways you can grow your business. The reality is, whether you’re paying now for faster results or later for the slower ones, you’re spending money. And if you hold out now, trust me, you’re losing money. Spend intelligently. We help our client spend wisely on advertising so their invested dollars bring a fast return. Without a strategy, investing in anything is a waste. So, tune in to hear how to grow your expenses the right way, catapult your business to the next level, and create the business you want. 1:00 – 3:00 - All the ways to grow your business 3:00 – 5:30 - How to navigate social media advertising and why you won’t grow for free 5:30 – 12:00 - Why it’s critical to use Facebook and when not to use it 12:00 – 16:30 - Growing your business with the right team and coaching 16:30 – 19:30 - Growing your message and business with the Perfect Client Pipeline

It’s a great day to tune in to the Healthpreneur podcast! On today’s solo episode I’m diving into how to troubleshoot your business. Why? Because you’re bound to hit roadblocks. And when that happens, you’ll need to know how to move past them. You’ve got to know your blind spots – your weaknesses – before you can fix them. After all, how can you troubleshoot something if you don’t know it’s there? Be honest with yourself. Are you overcomplicating things? Have you been doing this for waaay too long without the results you want? It’s time to make a change that’ll make a difference. Chances are, you can simplify. You can track your numbers and investigate where something’s wrong and how to fix it. Tune in to learn why simplicity is key, how coaching can help, and what I do to help people troubleshoot their business. 1:00 – 5:00 - Troubleshooting your business, knowing your blind spots, and coaching 5:00 – 7:00 - How to get certainty and speed in your business 7:00 – 9:30 - Why simplifying leads to better troubleshooting 9:30 – 11:00 - Looking at your strategy and simplifying your model 11:00 – 15:00 - How I troubleshoot and help others track their numbers 15:00 – 16:30 - Get a coach, simplify your business, and know your numbers