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The Healthpreneur Show with Yuri Elkaim

The Healthpreneur Show with Yuri Elkaim

860 episodes — Page 14 of 18

212 - Client Deep Dive: How to Create Webinar Content That Sells

What’s up, Healthpreneurs? Hold your breath, because it’s time for another Client Deep Dive! Chelsea Thiede is a food scientist, nutrition therapy practitioner, and training integrative nutrition with a passion for children’s health. She specializes in helping parents of kids with ADD/ADHD through her compay, Momma Bear Naturals, LLC. In today’s episode, Chelsea and I break down her model and proprietary process. We also riff on meeting your audience where they are and using the appropriate lingo to do so. Many Healthpreneurs tend to overuse technical language and forget that their audience is not the expert on the subject. She’s got a unique model and niche market and is getting clear on how to effectively communicate with them. Tune in to hear exactly how she’ll do that and increase her conversions in the process. Chances are, you could always use a bump in your conversion rate, too! In this episode, Chelsea and I will discuss: Her webinar big idea. What she focuses on and why it’s contrarian. Why it’s important to name your process. How to become a thought leader. Language that people can understand. Laying out your model and showing people the good/bad consequences of using it. Increasing conversions. 1:30 – 4:00 - Introducing Chelsea, her business, and her webinar 4:00 – 7:00 - Getting people to buy-in to your philosophy and building your model 7:00 – 13:30 - Building out your proprietary process and why it’s important 13:30 – 17:30 - Chelsea’s three secrets and using “lingo” to meet people where they are 17:30 – 21:00 - When a funnel may not be appropriate; the consequence/benefit breakdown 21:00 – 24:00 - When you’ll get higher conversions – and when you won’t

Feb 8, 201924 min

211 - Never Take Advice From Naysayers (Here's Why)

Welcome to another Between the Ears session on the Healthpreneur podcast! As an entrepreneur, you’re bound to take risks, make changes, and do things that are uncomfortable in order to pursue your dream. Inevitably, you’ll have naysayers that – even if they love you – can slow you down. It’s not their fault. They want to keep you comfortable, secure, and safe. They want to keep you from getting hurt. But you’ve got to fine-tune your intuition and listen to yourself – not the fears of others. Today, my Results Coaches and I will discuss why it is a total disservice to yourself and the world to listen to naysayers who don’t even know what they’re talking about. Instead, examine your own belief system, how it was created, and why it’s important for you to push forward. In this episode, Stephanie, Jackie, Amy, and I discuss: Being careful about who you listen to. How we approach naysayers on our calls. The value of talking out what you want. Not enrolling into the belief system of others. Being nuts – until you’re a genius. Not seeking the approval of others and moving forward. 2:00 – 5:30 - Understanding the intentions of others 5:30 – 10:00 - Navigating the thoughts of others after understanding your own desires 10:00 – 15:30 - How we form our belief system and adhere to the limits of others 15:30 – 23:00 - An example of taking the risk and being ok with push-back 23:00 – 27:30 - Being the example of someone who isn’t afraid to pursue their dreams 27:30 – 30:30 - Get up and move!

Feb 6, 201930 min

210 - Why Your Side Hustle Isn't Working

You know what time it is, Healthpreneurs! It’s another solo round of the podcast and time to hear another truth-bomb! Today, I’m going to reveal why your side-hustle isn’t working. If you’ve got a side-hustle, it isn’t working – right? Let me tell you how I know this – without even knowing you or your business. I know because if you’re treating your business like a side-hustle, you aren’t all in. It’s that simple. And if you aren’t all in, and you aren’t taking it seriously, you’ll inevitably be disappointed with the output. It takes way more than you think to start and operate a successful business that is worth your while – and you’ve got to be ready and ok with that. It takes time, effort, and grit – and a level of uncertainty and risk. Sound scary? It is, but if you go all in I promise you’ll be much happier with the result. 1:00 – 3:00 - Business is too hard to not take seriously 3:00 – 5:30 - To succeed takes way more than you think 5:30 – 10:00 - How I started 10:00 – 13:30 - Taking responsibility, accepting failure, and building a legacy 13:30 – 15:30 - Why entrepreneurs are wired differently 15:30 – 18:00 – Finding balance in imperfection and being at peace with the way you are

Feb 4, 201917 min

209 - Client Deep Dive: How to Think Like a Long-Term Investor

Hi guys, and welcome back to the Healthpreneur Podcast! Today, we’re doing another Client Deep Dive with our close friend and client Kate Vidulich. She started out by selling eBooks and doing third-party affiliate sales, then she did one-on-one trainings, and now she’s almost exclusively online. Her biggest struggle right now is maintaining the mindset for the long game. Sound familiar? So many of us hesitate when it comes to making investments now that we won’t immediately benefit from until later. But with a growing business comes growing expenses. It’s inevitable. These episodes are to show you real-life issues that other entrepreneurs in our space are going through. My hope is that, by working through their issues on the show, you benefit, too! So, tune in and look for nuggets of wisdom that you can apply in your business today. In this episode, Kate and I discuss: The mindset for the long game. Being ok with “no” and being selective. The products she sold then and now. Reinventing yourself and your positioning. Testing audiences and getting data with your Perfect Client Pipeline. Growing your income by growing your expenses and mitigating risk. 2:30 – 8:00 - Introducing Kate and her business 8:00 – 11:00 - Transitioning from small sales to big impact 11:00 – 20:30 - Learning how think and strategize for the long-term 20:30 – 25:00 - Scaling slowly and intelligently 25:00 – 28:30 - The inevitability of growing expenses and knowing what you want 28:30 – 34:00 - Business as cyclical and the power of mindset

Feb 1, 201934 min

208 - Lean Into Fear or Put Your Dream On Hold - It's Your Choice

You’re in for a treat today, Healthpreneurs! Today, I’ve got Amy, Stephanie, and Jackie on the show and we’re going to discuss the one big choice you have that will determine your success in life and business. Does this sound big? It is. We all have the choice to either lean into fear or put our dreams on hold. Which is easier? Well, for many, it’s seems easier to pause on their dream. But is that easier, really? What pain are you feeling by not working towards your dreams? Getting to the top can be scary. Fear is uncomfortable. We get it. But the other side is so much better than where you are now. Tune in to hear us discuss the ways to lean into fear and finally see it for what it is. In this episode, Amy, Stephanie, Jackie, and I discuss: The inevitability of fear. What happens when your energy isn’t in the game. Pain as a catalyst. Understanding your fear so you can move past it. Confidence in clarity. 1:00 – 5:00 - Introducing today’s topic 5:00 – 10:00 - Recognizing the pain when you don’t follow your dream 10:00 – 15:00 - An example and putting your energy all in 15:00 – 21:30 - The higher self and inner being 21:30 – 24:30 - Understanding your fear 24:30 – 30:00 - How you can achieve your goals and confidence

Jan 30, 201930 min

207 - How to Future-Proof Your Business

We’re back with another great episode of the Healthpreneur podcast! Today, I’m going to talk about something that everyone wants to hear – how to future-proof your business. With the advancement of technology, don’t you want to make sure your business sticks around? Technology is growing quickly, and many jobs are being replaced by machines. The trick is to use technology to your benefit – and not let it gobble up your business. But how do you do that? You focus on human to human service. Because nothing can replace that connection. Ever. Tune in to hear what can be replaced by technology, what can’t, and why it’s important to know the difference. 1:00 – 2:30 - Why it’s important to future-proof 2:30 – 4:00 - Focusing on what should stay the same 4:00 – 6:00 - What we focus on at Healthpreneur 6:00 – 8:30 - What people crave and what to focus on

Jan 28, 20198 min

206 - Client Deep Dive: How to Create a High-Converting Webinar

It’s time for another Client Deep Dive Healthpreneurs! Today we’ve got Stacia O’Block, a fitness coach who is on the show to discuss the area of her business that need help. We’ll be focusing on setting up her webinar, as she tends to get stuck in the details. To create a successful webinar, you’ve got to be clear on your big idea and know the four supporting legs of that big idea. By understanding what goes into a webinar that converts, Stacia is able to skip the trial-and-error process and get right into converting leads. Like so many entrepreneurs, Stacia was so focused on the details that she had forgotten to think big-picture in a while. During this episode, we’ll get into the details of her webinar – while maintaining her goals at the forefront. Tune in if you’re looking to improve or start crafting your webinar. In this episode, Stacia and I will discuss: Finding the big idea. The 4 legs that support the big idea. Her story and how she felt inspired to do what she does. Sharing your rock-bottom to inspire others to get out of theirs. Setting up slides and catchy content. Building desire for your program and solution. 1:00 – 5:00 - Introducing Stacia and her big idea 5:00 – 11:00 - Supporting your big idea and promise 11:00 – 13:00 - Making a compelling offer and solution 13:00 – 17:00 - Understanding what goes into a webinar that converts 17:00 – 22:00 - Building the webinar’s content 22:00 – 26:30 – Teaching the what and why and seeing the big picture

Jan 25, 201926 min

205 - 3 Mindsets That Will Hurt Your Business

Hey guys! Welcome to another edition of Between the Ears! Two of my Results Coaches, Amy and Jackie, are here to provide valuable insight directly from their client conversations. Today, we are talking about the three mindsets that are hurting your business. I know, you’re probably itching to learn more techniques, strategies, and successful game-plans to get your business to the next level. I get it. But the thing is, if you don’t have the right mindset when you deploy these things, they’ll never launch to the heights you want them to. Mindset is important. It’s the foundation you need to take the risks, make the changes, and implement the strategies quickly, effectively, and fearlessly. So, plug in and listen to the three most common mindsets that are hurting your business and turn them around now. In this episode, Jackie, Amy, and I discuss: The three mindsets that are hurting your business. What happens when you play it safe and why it’s selfish. Being conscious of who you’re listening to. Being three feet away from a breakthrough – or not. Doing it alone and being honest with yourself. Raising your ambition and making the money you deserve. 01:00 – 04:30 - Introducing today’s topic: Mindset 04:30 – 08:30 - Why playing small shows a negative mindset 08:30 – 10:00 - How you’ll get pulled forward or backward 10:00 – 16:30 - The difference between strategies and digging in the right place 16:30 – 20:00 - Doing it alone and the benefit of help 20:00 – 29:00 - Escaping from vs. moving towards and believing in yourself

Jan 23, 201928 min

204 - The #1 Mistake Most Coaches Make on the Phone

What’s up, Healthpreneurs? Yuri here for another solo round of the Healthpreneur podcast. Do you know the number one mistake health coaches make on enrollment calls? Maybe not, especially if you’re making it! The mistake is – drumroll, please – talking too much. And I’m guilty of this, too. Many of us are hardwired as teachers and simply want to share our knowledge. But this is the last thing you want to do on an enrollment call. Instead, ask questions. Let the prospective client do all the talking. Make that mute button your best friend. When you give someone the space to speak, they’ll feel connected to you and will be more inclined to work with you. Tune in to hear more on this big mistake and what you can do to prevent it. 1:00 – 2:00 - I’m guilty, too 2:00 – 3:30 - Why sales training is key 3:30 – 5:00 - The number one mistake we make and what to do instead 5:00 – 8:00 - What happens when you let your future client speak 8:00 – 10:00 – What to do if you need help

Jan 21, 20199 min

203 - Client Deep Dive: How to Share Your Magic and Not Get Lost in the Crowd with Jill Sawchuk

Hi Healthpreneurs! Welcome back. On today’s episode, we’re doing another Client Deep Dive from our Health Business Accelerator program. Jill Sawchuk helps people liberate themselves from limiting patterns and uses movement, breath awareness, and her own intuition to get her clients lasting results. She’s wondering how to use the framework we teach while still maintaining the uniqueness and voice that her clients love. She understands the value of the structure and wants to improve the delivery of her funnel, but how can she do that and still grab people’s attention and stick out from the rest? Tune in to hear how to incorporate your best images, voice, and personality into our Perfect Client Pipeline so that it gives you the results you want. But be careful, if you get creative too soon you’ll be wishing you had had the basics down first! In this episode, Jill and I discuss: The delivery of her funnel. Her Facebook ad struggles. Concerns about maintaining voice and unique-ness. Getting too creative too soon and the value of structure. What performed well for us and what grabs people’s attention. Figuring out what people are attracted to. 1:30 – 4:30 - How to tighten up your program and funnel 4:30 – 7:30 - Aligning with your launch and nailing down the framework 7:30 – 10:00 - What has worked for us, video or image, and reading the metrics 10:00 – 15:00 - Fearing the generic and freeing your time 15:00 – 19:00 - What types of images attract clients 19:00 – 21:00 - Parting thoughts and thanks

Jan 18, 201921 min

202 - The Amazing Story About How Dr. Chris Zaino Built The World's Largest Chiropractic Practice

Welcome back to the Healthpreneur podcast! Yuri here, and I have an amazing guest on the show for you today. Dr. Chris Zaino is a world-renowned speaker, author, entrepreneur, and Mr. America 1991, Mr. Universe, and IFBB Pro Bodybuilder. He now has one of the largest wellness clinics in the world, and his “I Am Hero” project was built to liberate the hero within all of us. He wasn’t always in tune with himself as a hero, however. Chris has had an amazing journey that’ll touch your heart and inspire you to stop playing the victim. Chris has some solid truth-bombs to share with us today. So, if you’re ready, tune in and hear what he says about playing the victim, remembering the end goal, and using your vehicle of influence to spread your message to the world. It’s time to liberate the hero in you. In this episode, Chris and I discuss: His rock-bottom moment and what he learned. The importance of having someone who can see your blind spots. How he became empowered to heal himself. Remembering the end goal to stay motivated and focused. Finding your vehicle of influence and sharing your story. The value of apprenticeship and bringing your hero to work. 2:30 – 8:00 - Chris’ journey; bodybuilding, autoimmune disease, and his journey to wellness 8:00 – 12:30 - Being a victim, seeing blind spots, and taking responsibility for your result 12:30 – 16:30 - Removing expectations and maintaining resilience to see the end result 16:30 – 21:00 - Speaking your message in the best way you can 21:00 – 29:00 - What you must do to grow your business 30:30 – 33:00 – The Rapid Five

Jan 16, 201933 min

201 - How to Create a Category of ONE in The Competitive Health Industry

Welcome to the Healthpreneur podcast! Have you ever wondered how you’re supposed to stand out from everyone else doing the same thing? The reality is that our industry is huge – and growing. Today I’m going to talk about how to stand out from the crowd. And the trick is not to even compete. Let me explain. You’ve got to create your own category. By doing that, you’ll instantly be number one. It’s that simple. I can’t express how important it is to make your own category in our industry. It’s just too saturated not to. So, tune in and take notes as I walk you through exactly what you must do to shortcut your way to the top. 1:00 – 4:00 - Climbing the mountain of success 4:00 – 9:30 - Two ways to differentiate yourself from the crowd 9:30 – 13:00 - Why your price must match the value of your offer 13:00 – 16:30 - Why certifications, accreditations, and classes aren’t everything 16:30 – 18:30 - A client example 18:30 – 22:00 - Serving yourself first to help your clients better

Jan 14, 201921 min

200 - Client Deep Dive: Creating Facebook Ad Magic with Ali Brigham

How’s it going, Healthpreneurs? Yuri here on the 200th episode of the Healthpreneur podcast. Crazy, right? Today, we’re doing another Client Deep Dive. Ali Brigham is one of our Health Business Accelerator clients and proud owner of Charlotte Nutrition and Wellness. She’s been working on perfecting her Facebook ads. By reading the analytics and clarifying her message, she’s already getting traction from the ads that she’s put out. Her Perfect Client Pipeline is starting to funnel – and she’s pumped. The trick is catching people’s attention so they relate to the problem you can solve. And to do that, you’ve got to be crystal clear with your message and philosophy. Tune in to hear the tweaks Ali made to improve her ads and serve her clients better than ever before. In this episode, Ali and I discuss: The best angle for her Facebook ads. Facebook ad analytics. Getting her message and philosophy across. The language that gets people’s attention. Her business and growth goals. What she’s doing to improve her marketing. 2:00 – 7:00 - Getting comfortable with Facebook ad analytics and messaging 7:00 – 13:30 - Knowing what you stand for and what you stand against 13:30 – 16:00 - Creating discussions with your message 16:00 – 22:00 - The standardized funnel and how to catch people’s attention 22:00 – 25:00 - Ad copy, tools, and Ali’s goals for the new year 25:00 – 32:00 - Getting out of her comfort zone to grow and serve

Jan 11, 201932 min

199 - When Are You Going To Start?

Welcome to episode 199 of the Healthpreneur podcast! Although we’ve been going strong for 199 episodes, our question to you today is this: When are you going to start? Again, when are you going to start? You can ask this question to yourself for any area of life, whether it’s business, health, fitness – whatever. No matter what it is, you’ve got to make time to improve yourself in whatever area you feel is lacking. Step up, put away the excuses, and step into the courage it takes to get on the road to improvement in the year 2019. Listen in to hear Steph, Jackie, and I talk about the most common reasons for inaction, why small steps make a big difference, and how you can act now. In this episode, Steph, Jackie, and I discuss: What they hear from clients about burnout. The biggest expense in your business. Fear, uncertainty, and the need for inaction. The need for coaching and support. Premium pricing. The struggle some people have with tech. Movement in the right direction and discipline. 3:00 – 6:30 - The biggest cost to your business 6:30 – 11:30 - Making excuses and being stuck in inaction 11:30 – 15:00 - Standing up for yourself and the pain of the process 15:00 – 21:00 - Fear over tech and an example of inaction 21:00 – 23:00 - Small steps and discipline 23:00 – 26:00 – Understanding why you aren’t where you want to be

Jan 9, 201926 min

198 - How to Niche Down and Find Your Target Market

We’re back at it on the Healthpreneur podcast! Welcome! Today’s topic is a tough one. I’m going to be talking about how to niche down and find your target market. This question comes up often, and it can be difficult not to try and be everything to everyone. The truth is, there’s a lot of people doing what we do. But you can do it better if you hone in on who you want to work with. If you focus on them and their specific needs, the people you want will be attracted to you. Then, you can specialize your product and offer it to groups that have the same problem. This episode, I’ve got some questions for you that’ll help you narrow down your niche and target market. Why? Because you can’t be everything to everyone, and if you don’t niche down, you’ll be nothing to no one. So, listen in and grab a pen because it’s time to start 2019 with a bang! 1:00 – 3:00 - Why it’s important to zero in on your perfect client 3:00 – 5:00 - How we help our clients find their target market 5:00 – 9:30 - The questions to ask yourself to find your niche and target market 9:30 – 13:30 - Client examples and why niching down works 13:30 – 15:30 - A summary

Jan 7, 201915 min

197 - How to Dominate Instagram in 2019 with Jason Maxwell

Welcome back, Healthpreneurs! I’m very excited for today’s guest, Jason Maxwell, because he’s a fellow Canadian doing some amazing things in our space. We’re going to discuss Instagram because it is the most powerful social platform today – and Jason’s a master when it comes to Instagram marketing. We’ve seen a complete nosedive when it comes to email and, let’s face it, no one’s giving business cards away these days, either. Stories are the new email. You can see your open rates, click-through rates, and track how well your content is working. The future is in multi-channel marketing and messaging. And Instagram is a big one that can help you take your business and visibility to the next level – fast. So, grab a notebook, take a seat, and tune in to get some advice that’ll be actionable immediately. In this episode, Jason and I discuss: Why being on Instagram is a must. How to get the ball rolling on Instagram. What content to share and why the medium matters. How often to post and reading the metrics. His success with graphics and the value of the caption. How to use Instagram stories and IGTV. 1:30 – 4:00 - Introducing today’s topic 4:00 – 8:30 - The first steps to get traction on Instagram and reading the metrics 8:30 – 13:00 - How Jason got started and gained followers 13:00 – 16:00 - The importance of the image and caption 16:00 – 23:00 - Jason’s 4 pillars, growth, and infographics 23:00 – 33:30 - Instagram stories and IGTV 33:30 – 38:30 – The Rapid Five

Jan 4, 201938 min

196 - Your Perfect Life Vision

It’s another great day on the Healthpreneur podcast! Welcome back! Today Amy, Stephanie, and I will be talking about the importance of your Perfect Life Vision. As we all know, it’s easy to get lost in the day in and day out, the comparison, and the busywork. But it’s important to take a step back to look at the big picture – the vision – and know what you want and why it’s important to you. To stop getting in the way of your vision becoming a reality, you’ve got to get past your own limitations. Our results coaches hear it all. They know the struggles our clients are going through, both mindset-wise and in their businesses. And oftentimes, a realigning with their Perfect Client Vision is all it takes to get our client’s back on track. Hop on the podcast today to hear what other Healthpreneurs are going through and some tips to immediately hone in on your own vision. In this episode, Amy, Stephanie, and I will discuss: Why your vision is important. The boundary between you and your business. What we commonly hear on our coaching calls. Getting past our own limitations. How to hone in on your vision and act. Recognizing your thought patterns. 1:00 – 7:30 - Why your vision is important 7:30 – 12:30 - What we commonly hear on our coaching calls 12:30 – 14:30 - Our company’s process 14:30 – 19:00 - The necessary next steps to realign with your Perfect Life Vision 18:30 – 26:00 - Being aware of the subconscious mind

Jan 2, 201926 min

195 - How to Crush Your Goals in 2019

It’s another beautiful day on the Healthpreneur podcast! Today I’m going to talk to you about how to crush your goals in 2019. Not meet them, push them back, procrastinate, or just think about them – crush them. Be honest and transparent with yourself about the goals you’ve set in the past. Did you meet them? If not, why? Was the vision clear in the first place? Were your decisions congruent with your vision? Sometimes, saying no to anything that is outside your vision is all it takes. It’s also important to set realistic goals that you can fully commit to. Tune in to hear how to set up your goal-crushing game plan and make 2019 your best year yet! 1:00 – 2:00 – Introducing today’s topic 2:00 – 3:30 - Some simple ways to make 2019 as impactful as possible 3:30 – 6:30 - Set your four goals and focus on four outcomes 6:30 – 10:00 - Where commitment fits in 10:00 – 13:30 - My story and how people succeed 13:30 – 16:30 - Dealing with the struggle

Dec 31, 201816 min

194 - Client Deep Dive: How to Map Out Your Coaching Program with David Zachary

It’s another great day on the Healthpreneur podcast! Today’s special because we are speaking with one of our clients for a new installment to our show. We’re doing this to give you a sense of what goes on behind the scenes, so you can see exactly how we help our clients improve their offering and business model. David Zachary is an ADHD coach and transforms lives through addressing what people eat, how they sleep, what they think, and how they move their bodies. He has flushed out the four main processes he teaches his clients, and through that, is working on creating a curriculum. Depending on the kind of business you have, it may be difficult for you to keep a linear or standardized curriculum. In David’s case, his clients come in with varying test results, so his clients must begin on different levels. Tune in to hear us navigate through David’s questions and see how you could implement these ideas in your business, too. In this episode, David and I discuss: Finding your process and organizing it. How he helps his clients. Creating a “dream come true system”. A linear versus genius model. Finding the fundamentals of your training. Visualizing the framework of your content. Catchy program names that encompass what the client wants. 2:30 – 5:00 - Organizing steps for your systemized process 5:00 – 12:00 - Building out a genius model and graph 12:00 –19:00 - Customization, standardization, and curriculum templates 19:00 – 21:30 - How to organize your content and sell your product 21:30 – 25:00 - Naming your program and the naming formula 25:00 – 27:00 - The naming archive we offer our clients 27:00 – 28:30 - David’s biggest takeaway

Dec 28, 201828 min

193 - Why You've Got to Master the Fundamentals

It’s another great day on the Healthpreneur podcast! Yuri here, bringing you another episode of Between the Ears with my awesome team of Results Coaches. Today we’re talking about the importance of mastering the fundamentals. Recently we’ve had some feedback from our followers. And a lot of that feedback had to do with the basics, the fundamentals that they still don’t have in place. Many entrepreneurs are anxious to get to the fun stuff without setting up the foundation that’ll lead them to lasting success – and that’s a big mistake. You’ve got to follow a step-by-step process for your predictable, profitable, Perfect Client Pipeline to work. And you’ve got to lay this – the groundwork – first. Plain and simple. Listen in to find out exactly what those fundamentals are, why they’re so important, and how you can lay that foundation in your business no matter how long you’ve neglected it. In this episode, Jackie, Amy, Stephanie, and I discuss: Trusting a proven process. The step-by-step blueprint that works and being resourceful. Setting up a solid foundation. Avoiding money waste. Narrowing down your niche. Speaking your audience’s language. 1:00 – 5:30 - Following first, leading second, and seeing rapid results 5:30 – 7:30 - Understanding where you fall short and pushing through until you reach success 7:30 – 11:30 - Laying a solid foundation to leave a legacy 11:30 – 20:00 - Finding your specialty and the benefits of a group-based program 20:00 – 24:00 - Our framework and the three things you need to know about your audience 24:00 – 28:00 - What’s important about your slide-deck and what’s not

Dec 26, 201828 min

192 - Million Dollar Business With a 5,000 Person Email List - The Story of Healthpreneur

What’s up, Healthpreneurs? Gather round, because it’s story time! Today, I’m going to share with you the story of Healthpreneur. We build a million-dollar business with a 5,000-person email list – and I’m going to share exactly how we did that. Many people think they need a big following to make big money, but that’s not the case. It definitely wasn’t the case for us! I saw the need for Healthpreneur, started it, and over the years simplified it down to the core offerings we have today. We made the decision to be the world’s leading training and coaching company for health entrepreneurs who want to start and scale high-end coaching business. And that’s what we’ve done. Tune in to hear what we do, why we do it, and what we have planned for 2019. 1:30 – 4:30 - How Healthpreneur started and why I transitioned out of my fitness business 4:30 – 7:00 - How I boiled it down to our ONE thing 7:00 – 8:00 - Our number one priority and how we built it into our model 8:00 – 11:00 - What we have planned for 2019 11:00 – 14:30 - Why you don’t need a huge following but need a good process 14:30 – 18:00 - What you can do to move the needle in your business

Dec 24, 201818 min

191 - The Successful Fitness Business Blueprint with Vince Delmonte

Hey, Healthpreneurs! Welcome to another episode of the Healthpreneur podcast! I’ve got a holiday gift for you! Today, we are starring Vince Del Monte, the only Fitness Guru who has been coined The Skinny Guy Savior. He helps skinny guys and girls build muscle, confidence, and overall health through his popular muscle-building system. Vince is an author and WBFF Professional Fitness Model. Because his fitness business did extremely well, he now helps others build their online fitness businesses. He’s a wizard when it comes to branding and marketing, and understands how critical it is to invest in yourself (he does!). This episode will give you some insight into maintaining a lucrative – and lasting – business in the health and fitness industry. It’s not about the details. It’s about what’s between your ears and how you think about your growth and investments. Tune in to hear what Vince believes to be the top two investments every entrepreneur should make. In this episode, Vince and I will discuss: Shifting in business and maintaining your identity. Imposture syndrome. Getting out of the box without fear. Outdated marketing techniques. Why investing in yourself matters. Branding and marketing. 03:00 – 11:00 - Vince’s journey, background, and goals 11:00 – 20:00 - Transitioning from fitness to business and how he manages both sides 20:00 – 27:00 - The need for coaching programs in an ever-evolving world 27:00 – 42:00 - Why people hire coaches and how you’re going to improve 42:00 – 1:00:00 - Where your investments count and an example 1:00:00 – 1:06:00 – The Rapid Five

Dec 21, 20181h 6m

190 - 8 Inspiring Client Wins (and Surprise Shoutouts)

Welcome to the show, Healthpreneurs! We’re back at it and ready to give you another great episode. Today we’re going to highlight some of our incredible clients and give some surprise shout-outs. These clients have stayed on course, followed their vision, and are now reaping the rewards of a job well done. We are very grateful to work with such incredible, dedicated clients, and are excited to see where their journey takes them. This episode is inspiring and should drive you to reflect on your past year’s accomplishments. How have you advanced since this time last year? Are you where you said you wanted to be? Tune in to hear what system has worked for our clients, and see how you can get a piece of the pie, too. 1:00 – 3:00 - Introducing the show’s topic for today 3:00 – 12:00 - Elaine, Eric, Dan, Tanya, and Daphna’s success 12:00 – 19:00 - Kate, Amy, John, and Cher 19:00 – 21:30 - What happens when our clients deploy our program 21:30 – 24:00 - An exercise and a catalyst 24:00 – 28:30 - My promise to you

Dec 19, 201828 min

189 - The Truth About Writing and Selling a Book

You know what time it is, Healthpreneurs! Welcome back! Do you have a book in you? Well, today I’m going to be telling you the truth about writing and selling a book. I’ve written three books about diet and nutrition, so I’ve got some important behind-the-scenes insights. If you want to write a book, you should. But first, you need to know the truth about what is really going to transform someone’s life. And you must have a clear objective. Without this truth bomb, you’ll be headed into the process blind. I’ve published both traditionally and on my own, and I think self-publishing to start is the way to go. I’m going to share with you why self-publishing is the best way to get your message across, and I’ll crunch the numbers for you based upon my experience with self-publishing. Tune in if you’re interested in writing a book and leave with some helpful hints to get started! 1:00 - 5:30 - Publishing vs. self-publishing and your book’s objective 5:30 – 9:30 - How to really help people and when to publish traditionally 9:30 – 15:00 - Why you should self-publish and how to sell your book 15:00 – 17:30 - Getting your message across and knowing your primary objective 17:30 – 24:00 - My book example and putting book sales into perspective 24:00 – 27:00 - Why coaching programs are still the solution

Dec 17, 201826 min

188 - How The Brand X Method is Building Formidable Humans with Matthew Hersh

Have I got a treat for you today, Healthpreneurs! Welcome back to the show. Today Matthew Hersh, the co-owner and operator of The Brand X Method, is going to share both the business-building side of things and the journey to create a movement. The Brand X Method builds formidable humans. They work with kids and teens to improve their strength and conditioning and, in turn, build their confidence, teach them fearlessness, and motivate them to push forward in whatever avenue they choose. What they do is so important for our future generations. Matthew is a savvy businessman. He’s passionate about his work with The Brand X Method and knows the value of continued education through podcasts, conferences, coaching – and lots of reading – so he can make the biggest impact with the kids his company serves. Tune in for some actionable tips to take your business to the next level, reconnect with your mission, and use your uniqueness for good. In this episode, Matthew and I will discuss: His background and why he works with kids. How The Brand X Method builds formidable humans. The importance of experiment and play. Why their approach is balanced and healthy. Advice for entrepreneurs and the importance of continuing your growth. 02:30 – 06:30 - Matthew’s background, purpose, and mission 06:30 - 12:00 - The business model and why it works 12:00 – 16:30 - Advice for other entrepreneurs 16:30 – 19:30 - A formidable book list 19:30 – 23:00 - Knowing your niche and using your uniqueness for good 23:00 – 27:30 – The Rapid Five

Dec 14, 201827 min

187 - Why Worry Isn't Helping You (And 3 Ways to Overcome It)

Welcome back to the Healthpreneur podcast! This is episode number 187. Can you believe it? Today I’m here with our famous Results Coaches; Jackie, Amy, and Stephanie, and we’re going to discuss a big one: Worry. Worry. We all know what it feels like. It can be paralyzing, stressful, and lead us to make short-sighted, fear-based decisions. Can you relate? If so, then you also know that worry doesn’t serve you, but rather just gets in the way. Luckily, you can move worry out of the picture with some simple tips from our coaches who work intimately with our clients. They’ll reveal how to crowd-out worry and replace it with action, eagerness, and a reality you want. So, tune in and take some notes! Today, Jackie, Amy, Stephanie, and I discuss: The worry habit. Thinking differently. The first 24 hours of a client experience. Expectance and acceptance. Three ways to overcome worry. 1:30 – 9:00 – Overcoming worry and moving forward 9:00 – 12:30 - Expecting and accepting uncertainty 12:30 – 17:00 - The outcome you want with the framework you need 17:00 – 20:00 - Taking (the right) action and fine-tuning our daily thoughts 20:00 – 24:00 - Confirmation bias and creating your own reality 24:00 – 27:30 – Predicting, expecting the best, and the power of coaching

Dec 12, 201827 min

186 - Are You Running Your Online Business Like a Hobby?

Welcome back to the Healthpreneur podcast! All right, Healthpreneurs, time to fess up. Are you running your online business like a hobby? If so, here’s a little gut-check for you: Online businesses take time and effort to run successfully – just like in-person businesses. If your online business is your hobby or your “side hustle,” you’re not an entrepreneur, you’re a want-trapreneur (yes, I just made that up...like it?). If you aren’t going to show up, put in the effort and commit, don’t play the game. Don’t settle for mediocrity. Please. At Healthpreneur, we only work with committed entrepreneurs. After all, why would we want to work with people who just want to dabble and always have one foot out the door? I challenge you to analyze the way you look at your online business and finally make the changes necessary to make it thrive. 1:00 – 2:30 - The business-building opportunities online and the work it takes to build them 2:30 – 6:00 - Why you won’t succeed if you play it safe and don’t commit 6:00 – 7:30 - Our guarantee and when to see red flags 7:30 – 9:00 - Why most coaches suffer, especially the “hobby” ones 9:00 –13:30 - Investing in your business to make it grow

Dec 10, 201813 min

185 - Precision Nutrition's Success "Secret Sauce" with Phil Caravaggio

I’ve got another awesome episode for you, Healthpreneurs! It’s good to have you back on the Healthpreneur podcast. Today I’m chatting with Phil Caravaggio, the co-founder of Precision Nutrition, about what he did to make the Precision Nutrition brand successful for over 20 years now. Phil is the man behind the madness. His systems and processes are the unsung heroes of the company’s success, and he’s going to reveal exactly what secret sauce he used to help the company flourish from the inside out. Tune in to hear Phil dive into their business model and reveal how they market deep commitment so they attract deeply committed clients right off the bat. If you want to get – and keep – quality clients, you must offer a great product and experience. In this episode, Phil breaks down how to do just that. In this episode, Phil and I discuss: Putting the customer’s needs first. Content, product, launch marketing, and reputation. The benefit of social momentum in training programs. Improving the product experience by offering the service first. How suffer and sacrifice fuel commitment and a desire to change. Finding the people you want help and the problem you want to solve. 3:30 – 12:00 - The secret sauce to Precision Nutrition’s success 12:00 – 17:00 - The products, programs, system design, and building trust 17:00 – 24:00 - Marketing deep commitment and what makes a great product 24:00 – 35:00 - Client feedback; understanding why people become and remain clients 35:00 - 41:30 - Product development and the value of a meaningful conversation 41:30 – 45:00 - The key to lasting success

Dec 7, 201845 min

184 - Is Charging More Unethical?

Welcome to another episode of the Healthpreneur podcast. We’ve got a Facebook post controversy on our hands, guys, and the question is basically this: Is it unethical to charge more as a health or fitness professional? My post was titled, “Health Experts: How to Find Clients That Can Afford You,” and it clearly rubbed some people the wrong way. People were commenting that health and fitness services should be kept at affordable prices that are accessible to everyone. I disagree with the notion that we as health and fitness professionals should keep their prices low. Higher prices require commitment and investment from both parties, resulting in problems solved and goals hit (that’s why you’re hired after all, right?). The professional will be pushed to serve at their best and the client will show up and do the work. Tune in to be a part of this debate and hear what we’ve got to say. In this episode, Stephanie, Amy and I discuss: Facebook comments and controversy. How everyone can benefit from prices that level-up everyone’s game. Choosing your clients and standing behind the quality of your work. Cheap e-books and the transformation that comes from them. Attracting abundance and moving away from martyrdom. 1:30 – 4:30 - Reviewing the post and its comments 4:30 – 7:30 - Why premium pricing benefits everyone 7:30 – 12:30 - Attracting clients that’ll invest in themselves and you 12:30 – 17:00 - Charging what you’re worth so clients will do the work 17:00 – 27:00 - What happens when people aren’t invested 27:00 – 30:00 - Stepping up and making a change if you’re unhappy

Dec 5, 201830 min

183 - Marketing Your Brand: Is Quantity Over Quality Better?

What’s up? Welcome to the Healthpreneur podcast. The question today is: Quantity or quality, which is more important? Does that seem like a trick question? Well, at least when it comes to marketing, I believe quantity is more important than quality. The thing is, to get good at marketing you’ve got to do it – lots of it. And to get people in the door or on the phone, they must see your marketing, right? The Perfect Client Pipeline sets you up so your sales process is predictable; and best of all it gives you the space to go full out on the amount of marketing you put out there. So, Healthpreneurs, turn it up to find out how to play fast, play hard, and level-up your game to push ahead of the crowd. 1:00 – 2:30 - When quantity is more important than quality 3:00 – 8:00 - Why the competition is real and how to get in the game 8:00 – 12:00 - Building a brand and getting your message out there 12:00 – 14:00 - How to take the next step and stand out 14:00 – 19:00 - Why quantity matters and how to set up your game plan

Dec 3, 201818 min

182 - Success Secrets ot the Institute for the Psychology of Eating with Emily Rosen

What’s up, Healthpreneurs? Have you heard of the Institute for the Psychology of Eating? This institute certifies coaches, health coaches, and nutritionists – all with a focus on the psychology of eating. The focus of this is to address the relationship we have with food and how it relates to our emotions. Emily Rosen is our guest today and the co-founder of the Institute for the Psychology of eating. She’s helped build an incredible business around the real issue to help people overcome emotional eating and cure the cause of their health issue, not just the symptom. Emily is a business wiz. She has self-taught herself lots of the tech and marketing stuff that propelled her business forward in the beginning. She’ll also divulge the #1 way she self-taught herself the things that have changed the game in her business. Tune in for some insider marketing tips and critical business advice. Today, Emily and I will discuss: How she developed her mission by realizing the real issue. What she had to learn to get her work out there. Being authentic and of integrity. Seeing struggle as an opportunity for growth. The good and bad of marketing conferences. Tenacity, curiosity, and consistency. 3:00 – 7:00 - How developed her business 7:00 – 15:00 - The challenges she faced and how she reverse-engineered the process 15:00 – 21:30 - Personal growth, mindset, and seeing lessons in challenges 21:30 – 26:00 - How she’s learned the most 26:00 – 34:30 - When she said “yes” when she shouldn’t have 34.30 – 45:00 - The way to stay sustainable as a business and the traits you must have

Nov 30, 201844 min

181 - Are You Committed or Just Curious?

Hey, Healthpreneurs! We’ve got a serious question for you: Are you committed – or just curious? Those are two very different things, right? Building a successful business is NOT easy so, first off, you MUST be committed. If you’re committed and resourceful, you’ll overcome any obstacle, think creatively, and get shit done. Put simply, you’ve got to figure out a way – your way – and you’ve got to use the best people, tools, and resources to get where you want to go. Our results coaches are on the ground tackling issues and pushing clients forward on their journey to personal, business, and financial success. So, who better than them to discuss the value of true commitment to the journey? This episode is for those ready to commit to success. Just curious? Step aside or finally take the first step towards action and LAUNCH. In this episode, Jackie, Amy, and Stephanie discuss: Commitment and resourcefulness. Constant learning and utilizing the tools you have. Tapping into your successes and strengths. Mindset and the fear of the unknown. Moving forward and learning from your mistakes. 1:00 – 3:00 - How commitment will change the game and how to find the answer 3:00 – 7:00 - How to be resourceful and learn what you need to know 7:00 – 10:00 - Tapping into the mindset that’ll propel you forward 10:00 – 12:00 - Going live and looking at the numbers 12:00 – 16:00 - Making your mark on the world, adapting to change, and having fun 16:00 – 18:30 - The routine for success

Nov 28, 201818 min

180 - The Biggest Cost in Your Business (Not What You Think)

I’ve got what you’ve all been waiting for, Healthpreneurs! That’s right, another episode of the Healthpreneur podcast! Today, I’m going to talk about the biggest cost in your business. Guess what? It’s not what you think. It’s the revenue you aren’t making. That’s right. The biggest cost in your business is the revenue you aren’t making while you wait around for the “perfect conditions” or the “right time”. In short, your delay is costing you money. Big time. And the same thing is happening with your clients. Tune in to learn how to handle coaching calls with you clients and slash the biggest cost in your business. Now’s the time to act – you and your clients need it. 1:00 – 4:00 - What we experience with Healthpreneur 4:00 – 5:00 - The true cost in your business 5:00 7:00 - The no-brainer investment if you believe in yourself and the program 7:00 – 8:30 - Telling prospective clients the true cost of their decision 8:30 – 11:00 - Knowing how to handle the necessary coaching conversations

Nov 26, 201810 min

179 - Success Traits of Pro Athletes and Top CEOs with Todd Herman

I’ve got a good one for you today, Healthpreneurs! Welcome to the Healthpreneur Podcast. Our guest today, Todd Herman, is a highly sought-after performance coach and creator of the 90-Day Year. He coaches Fortune 500 CEO’s and professional athletes all over the world. Todd has a uniquely wired brain. He has formulated his teachings to help entrepreneurs navigate their journey and cultivate the mindset necessary for success through his work with high-performers. This episode is a must-listen for all entrepreneurs who want to make their goals inevitable. Now who doesn’t want that, right? Todd will divulge the top traits of ultra-high performers so you can see how you measure up and where you can improve to get the results you want. In this episode, Todd and I discuss: Taking action and having grit. Risk tolerance and outcome focus. Focusing on performance and process. The meaning of The 90-Day Year. The “Ow” brain vs. the “Wow” brain. 3:00 – 13:00 - The traits that ultra-high-performers possess 13:00 – 16:30 - Taking pride in the process 16:30 – 23:00 - The 90-Day Year; assessing performance, strategies, and goals 23:00 – 27:30 - Making the outcome/goal inevitable 27:30 – 31:00 - Being a thought leader vs. being a thought repeater 31:00 – 39:00 - Moving forward with a “wow” brain and staying on track

Nov 23, 201839 min

178 - Psychology vs. Platform - Which Are You Focused On?

Welcome to the show, Healthpreneurs! Today, I’m chatting about psychology versus platform with my results coaches Jackie and Amy. We’ve realized that a ton of people are hung up on the platform they’re using to reach their clients. Really, they should be more concerned about understanding the psychology behind their strategy. Any good program should be platform agnostic. This means that the strategy a program teaches should focus on the psychology that works to reach clients, not the vessel you use in which to do so. The only thing that is certain is change, so you can bet the internet and its platforms will change, too. But, in the meantime, don’t get distracted by other platforms. Stick to what works and evolve when it’s time. Tune in to get the scoop on where to fish, how to do it, and why an authentic message will always reap the best results – whether the pond changes in the future or not. In this episode, Jackie, Amy, and I discuss: Whether to focus on psychology or platform. Why psychology comes before platform. Why any good program is platform agnostic. Certain change, evolving platforms, and fishing where the fish are. Finding your clients on the best platform while remaining authentic. 1:00 – 3:00 - What we help people deploy 3:00 – 9:00 - Why knowing your audience and how they think is key 9:00 – 13:30 - What to do when your strategy needs to change 13:30 – 17:00 - Since change is certain, adjust accordingly to best relay your message 17:00 – 21:00 - Ignoring false beliefs to get what you want and finding clients now 21:00 – 25:00 – Sticking to the pipeline and then building your brand

Nov 21, 201825 min

177 - How to Overcome the Fear of Rejection

Welcome back, Healthpreneurs! Today, we’re going to be talking about overcoming the fear of rejection. Believe it or not, this crippling fear holds everyone back in their business – and in their personal lives! If you aren’t where you want to be in business, it’s because you have a fear of rejection. Let me explain. Sometimes hard questions need to be asked. But if you’re afraid of rejection, you won’t. Sometimes, you’ve got to follow-up multiple times. If you’re afraid of being rejected, you won’t do that, either. And that’ll kill your business. You’ve got to be top-of-mind and have the courage to get in front of people. Don’t worry about what other people think. Just take MASSIVE action. Tune in to learn a few practical steps to overcome the fear of rejection. 1:00 –4:30 - How fear of rejection shows up in business 5:00 – 8:30 - The importance of being top of mind 8:30 – 11:00 - An example of how this works 11:00 – 14:00 - How to push past the fear of rejection

Nov 19, 201814 min

176 - How Comedy Can Help You Sell More with Kevin Rogers

Welcome back, Healthpreneurs! Are you in need of some good copywriting advice? Well, have I got a treat for you! Today, Kevin Rogers on the show. Kevin created the 60-Second Sales Hook, a 4-step process to convey a message effectively and quickly. When he realized a simple joke formula could be turned into a powerful marketing hook, he was determined to share this new discovery with marketers. Today, he is one of the most in-demand sales consultants online, the bestselling author of “The 60-Second Sales Hook,” and founder of Copy Chief, a thriving community of the world’s top online marketers. Clearly, Kevin is a copy wizard who has successfully created the secret recipe for effective copy. So, get comfortable, grab a notebook, and get ready to learn exactly how to market yourself and your product. In this episode, Kevin and I discuss: The importance of story and sharing relatable struggle. The four-step formula. The template for telling people what you do. The number one mistake people make when writing copy. “ABT”: Always be teaching. 3:30 – 9:00 - Kevin’s 60-second Sales Hook and joke formula 9:00 – 14:30 - The formula for marketing and answering “What do you do?” 14:30 – 20:30 - The power in creating terminology 20:30 – 22:30 - Bullet writing and when to write your headline 22:30 – 26:00 - Content formula: Concept, authority story, example, and 3 action steps

Nov 16, 201826 min

175 - What To Do When You Want to Hit The PANIC Button

We’re back at it on the Healthpreneur podcast! Welcome! Today, we’re going to give you the scoop on what to do when you want to hit the PANIC button. Hint: Don’t. Things won’t always work out according to plan, and you know what? That is ok. We’ve got to remember to let go of resistance and the expectation that things must go a certain way. We must be resilient and see challenges as what they are – opportunities. By doing this, you’ll open the door for even greater things than you expected. Fear, panic, resistance, and expectation are all in your head. When you replace those with positive thought habits, gratitude, flexibility, and a desire to serve, you’ll no longer find a need to hit that panic button. Instead, you’ll be moving towards your goals and accomplishing them. Doesn’t that sound better? In this episode, Amy, Jackie, Stephanie and I discuss: My experience with failure and understanding the process. Using top performers as an example. Getting out of our own way and focusing on service. Lost opportunities when you hit the panic button. Being a victor – not a victim. 1:30 – Understanding the process and removing emotion from the equation 7:00 – 14:30 - Letting go of resistance, living in the now, and breaking bad thought habits 14:30 – 18:00 - Tips for breaking bad thought habits 18:00 – 26:00 - Resilience, building a legacy, mindset, and manifestation 26:00 – 30:00 - Taking responsibility vs. blaming others

Nov 14, 201829 min

174 - The Only 3 Things Your Business Needs to Thrive

How’s it going, guys? Welcome to the Healthpreneur podcast! Do you know the 3 things the human body needs to survive? Oxygen, food, and sleep. Do you know the 3 things your business needs to thrive? It needs to get leads, enroll those leads, and deliver an amazing result. If you don’t have a process to get those three things predictably, your business will never thrive. And if your system is weak in one of those three pillars, forget it. Many people have a weak link in their business. And they’re wasting time. You’ve got to focus on high-paying clients that will pay top-dollar and demand great results. That way, you’ll show up for them, deliver, and get paid what you deserve. Tune in to hear how to do this now. 1:00 – 4:00 - The three things your business needs to thrive 4:00 – 5:00 - What you must do to thrive 4:00 – 8:00 - The 7-Figure Health Business Blueprint 8:00 – 10:30 - The problem with blogs, social media trolling, and content-based game plans 10:30 – 13:00 - The value of social proof and a machine that works without you

Nov 12, 201813 min

173 - Rules For Greatness with Lewis Howes

What’s up, Healthpreneurs! Welcome to another amazing episode of the Healthpreneur podcast. Today’s guest, Lewis Howes, needs no introduction, as most of you have probably already read his New York Times bestseller The Mask of Masculinity or listened to his podcast The School of Greatness, which is one of the top podcasts in the world. Lewis is a lifestyle entrepreneur, high-performance business coach and keynote speaker. He’s a what-you-see-is-what-you-get kind of guy – he’s genuine, authentic, driven, and a great friend. He is determined to help people live their fullest lives and has been wildly successful in doing so. Listen in to hear Lewis share his journey and how he learned to embrace adversity and push past challenges. He’ll also share some nuggets of wisdom about what makes a high performer and how you can best utilize platforms like Facebook ads, webinars, and podcasting. If you want to up-level your personal and professional life, this episode is for you. In this episode, Lewis and I discuss: The impact personal relationships make on his growth. Finding lessons and opportunities in challenges. The importance of vision and service. The meaning of greatness and how Lewis helps others. Gratitude, meditation, exercise, and making the bed. 4:00 - 10:30 - The challenges and adversity Lewis has faced during his journey 10:30 – 15:00 - The top qualities of high performers 15:00 – 20:00 - Marketing, webinars and Facebook ads 20:00 – 22:00 - Greatness, finding your unique gift, and doing what you love 22:00 – 29:00 - His optimal morning routine

Nov 9, 201828 min

172 - Are You Selling or Being Sold?

Welcome back to the Healthpreneur podcast. Today, the question is: Are you selling or being sold? See, a sale is always being made. Either someone is buying what you’re selling – or you’re buying the story they’re selling. Yikes. If someone has gone through the trouble of watching a webinar, filling out an application, and going through a funnel to speak with you on the phone, they’re obviously interested. If by the time you’re on the phone with them they’re giving excuses, they’ve created a story to sell to you – and themselves. Uncomfortable conversations need to be had. Ask why. Ask why their goal is important, why they’ve booked the call, and why they care for a result. Dig deeper. It’ll help your clients – and your business. Tune in to hear how you can craft the process so it doesn’t feel sales-y, and so you can help your clients make the next move towards their goal. 1:00 – 2:30 - How a sale is always being made 2:30 – 5:00 - Selling and why our sales process works 5:00 – 7:30 - Getting past an uncomfortable conversation with “why” 7:30 – 10:00 - Tips to sell instead of being sold 10:00 – 13:00 – Crafting the process so it doesn’t feel sales-y

Nov 7, 201813 min

171 - How to Eradicate Your Money Problems

Hey, Healthpreneurs! We’re back and better than ever with another solo episode on the Healthpreneur podcast. Today I’m going to talk about how to eradicate your money problems. Did I get your attention? I thought so. But let me clarify something: You don’t have money problems. You have revenue problems. And that’s a very different thing. Revenue problems can be easily resolved with a process that works so you simply begin to make more money. Problem solved. Tune in to hear how to earn what you want – and fast. We’ve also got an amazing opportunity to fast-track your success – but you’ll have to listen in to get the juicy details on that one! I’ll tell you want works, what doesn’t, and how I learned the hard way that income needs to come before influence. 1:00 – 3:30 - Money isn’t the problem, revenue is 3:30 – 7:00 - How to earn what you want and resolve your income problem 7:00 – 9:30 - Our Luminaries Mastermind opportunity 9:30 – 13:30 - What works, what doesn’t, and how I learned 13:30 – 16:00 - Income before influence and how we can help

Nov 5, 201818 min

170 - How to Unleash Your Inner Voice with Per Bristow

Hey, Healthpreneur! We’re back at it with an awesome episode of the Healthpreneur podcast. Today, I’m sharing with you an incredible interview with Per Bristow, the world's most followed voice and performance coach who runs a successful online business. He has helped people in 132 countries become more empowered as communicators, performers, and human beings. As business-owners and impact-makers, we need to get to the core of how to best communicate our message on webinars, on stage, on the phone, or in-person, right? Per teaches just that, and has a great business model and process as well. Per has set up his online business by successfully utilizing Google ad words, connecting virtually with his clients, and staying true to his own personal code of ethics. Being able to perform is important – whether it’s for 1 or 1,000. Tune in to hear how Per found his voice – in general and online – and how you can find yours, too. In this episode, Per and I discuss: How he found his voice and why performance is important. Per’s business model and how he solves a problem. Staying authentic and ethical. Connecting virtually with clients. Understanding and accepting fear. 5:00 – 10:00 - Per’s journey, online business, and how he helps people get “a voice” 10:00 – 17:00 - Problem solving, Google ad words, and investments 17:00 – 18:30 - Authenticity, ethics, and Per’s client pipeline 18:30 – 20:30 - Connecting and engaging with clients online and at live events 20:30 – 26:00 - Being aware of fear and why knowing how to perform is important

Nov 2, 201825 min

169 - What Your Clients Are Really Buying

What’s up, guys? Welcome to the Healthpreneur podcast. Do you want to know what your clients are really buying? It’s not the service or product you’re selling, it’s the outcome. If they’re unconvinced that they’re going to get the outcome they want, they’re not going to buy. Clients buy the certainty that your outcome is going to work. To invest in you and your product, your client must feel your confidence first. If you’re uncertain about yourself, your product, or your prices, that doesn’t speak much about what you’re offering, does it? If you waver because you feel your product doesn’t work or you’re charging too much, you’ve got some things to think about. Join us on today’s show to dissect what’s holding you back and figure out what to do about it. 1:00 – 4:00 - What people are really buying 4:00 – 7:00 - Why certainty is key – especially when charging premium prices 7:00 – 9:30 - Excitement and fear when investing 9:30 – 12:00 - What’s holding you back and what to do about it 12:00 – 15:00 – Getting what you want by believing in yourself

Oct 31, 201815 min

168 - 7 Simple Ways to Create a Breakthrough in Your Business

Hi, friends! Welcome to the Healthpreneur podcast. Today we’re going to discuss how to create a breakthrough in your business. Who doesn’t want a breakthrough, right? I’ve got seven strategies to get to the next level in your business that are a little different than what you might be used to. In this episode, we will not be talking about what external factors can create an impact in your business, but rather what you can do for yourself and your own awareness to get you where you want to be. Let me explain. Real breakthroughs don’t happen to those that aren’t ready for them. To open yourself up to receive that next step, you must work on clearing and prepping your mind to make way for ideas and inspiration. Tune in to hear seven easy strategies so you can enjoy that big breakthrough in your business when it comes your way. 1:00 – 2:00 - What we want and how to get there 2:00 – 8:00 – Meditating and writing down ideas 8:00 – 12:30 - Scheduling thinking time and spending time with great people 12:30 – 17:30 - Spend more time in nature and less time in front of the computer 17:30 – 21:00 - Ask better questions and receive support

Oct 29, 201821 min

167 - 5-Step Process For Achieving Anything with James Swanwick

I hope you’re well, Healthpreneurs! I’ve got special guest James Swanwick on the show. He is the creator of Swannies blueblocker glasses and was an anchor for ESPN. Today, he’s going to share his journey and 5 steps to success. James hasn’t always been confident. In fact, he started with a major fear of failure – and success! The story of how he overcame that is inspiring and sure to bring up some questions to ask yourself, too. Tune in to hear how James moved past fear and into action. He’s also got some great insights about podcasting, video streaming, and the live streaming app Periscope. If you can relate to paralyzing fear or need a blueprint to finally accomplish your goals, this podcast is for you! In this episode, James and I discuss: How he got the ESPN anchor position. Writing down your goals and asking “how” and “what” questions. Planning your action then taking it. Periscope as the next big thing. Podcasting and using video on multiple platforms. 4:30 – 13:00 - His journey and how he surpassed a fear of failure and success 13:00 – 18:00 - Writing down your goals, plan of action, and asking the right questions 18:00 – 24:00 - Taking action as the most important step 24:00 – 33:00 - Periscope and podcasting

Oct 26, 201832 min

166 - The #1 Thing Killing Your Business

How’s it going, Healthpreneurs! You know what time it is! It’s time to get down to business and talk about a topic that’s going to move the needle in your business. Today, I’m going to reveal the number one thing that is KILLING your business. What is it? Obscurity. See, if no one knows about you, how are you going to even get them through your predictable sales process in the first place? Don’t get me wrong, you don’t have to have a huge following to be successful. But you must know how to play the advertising game. In this day and age, Facebook ads are a surefire way to quickly and effectively get in front of the people you want to serve – and get out of obscurity. That’s why it’s the first step in our perfect client pipeline. Listen in to hear how to finally get from obscurity to celebrity – and drive clients to your business like never before. 1:00 – 4:00 – The number one thing that’s killing your business and getting your message out 4:00 – 7:00 - How to make Facebook work for you 7:00 – 10:30 - Getting out of obscurity with a plan 10:30 – 13:00 - Penetrating the noise to go from obscurity to celebrity 13:00 – 17:00 – How this will take your business to the next level

Oct 24, 201816 min

165 - How to Be a Leader in the Health Industry

Welcome to the Healthpreneur podcast! Are you listening because you want to be a leader in the health or fitness industry? Well, you’re in luck, because today we’re going to talk about just that. What matters most is that you help clients achieve the result they want. Without the ability to do that, none of the following tips will help you. So, make sure you are offering something that works and impacts your client’s lives in a meaningful way. With that locked down, there are a few things you can do to rise as a leader in the health or fitness community. Tune in to find out why playing the long game, locking down a process, networking, and contributing to others are critical actions if you want to be the cream of the crop. 1:00 – 2:30 - What matters first 2:30 – 8:30 - Play the long game, lock down a process, and give away content 8:30 – 13:00 - Pick a niche and dominate it, network, and support others 13:00 – 14:30 – Summarizing the steps and why the world needs your voice

Oct 22, 201814 min

164 - Why Sharing Your Authentic Voice Matters More Than Ever with Adrienne Nolan Smith

Have I got a treat for you, Healthpreneurs! Today, we’re welcoming Adrienne Nolan-Smith, founder of WellBe, onto the show to talk about her inspiring journey and the importance of sharing your authentic voice. Adrienne is a board-certified patient advocate, and her company’s mission is to bridge the gap between the wellness movement and the healthcare system. Because of her experience, Adrienne is driven to transform the healthcare system to one that is more root cause-driven. She believes that all entrepreneurs should have a fundamental grasp on all aspects of their business, especially the ones that involve your company’s message and voice. She has taken drastic, intentional steps to preserve her voice and branding on social media channels. Tune in to hear what matters in marketing and how you can avoid getting lost in the noise. In this episode, Adrienne and I discuss: Her personal journey and how it impacted her choice to work in the wellness industry. Her education and BCPA certification. Selecting the right healthcare providers and why patient advocacy is important. Preserving your voice to maintain your brand. What matters in marketing, 3:00 – 19:30 - Her journey, education, and board certification 19:30 – 25:30 - Adrienne’s journey with Lyme disease and her mother 25:30 – 31:00 - What she has learned for business and life 31:00 – 38:00 - Marketing and the importance of preserving your authentic voice 38:00 – 47:00 – The Rapid Five

Oct 19, 201847 min

163 - Your Results Are Your Responsibility

Welcome to the Healthpreneur Podcast! Are you ready to have a fire lit under your ass? Well you better be! This episode is going to motivate you to take full responsibility for your own results and inspire you to see the value of commitment. Why? Because you must fully commit to success – that is, if you ever want to see it. It’s time. It’s time to get excited, go all-in, do the work, and accomplish your goals. It’s time to stop holding back and go full-steam ahead. If you want it bad enough, commit to seeing it through and going through the process. Otherwise, step aside and keep making excuses. We all get stuck in a rut sometimes. Maybe we aren’t motivated by our “why”. Maybe we’re discouraged because we don’t know how to proceed, or our process isn’t working. But these things don’t have to break you. Listen in as Jackie, Amy, Stephanie, and I rekindle that fire and teach you how to fast track your way to success. In this episode, Jackie, Amy, Stephanie, and I discuss: Commitment and going all-in. Driving towards success with urgency and motivation. The way we give tough love. An example of commitment and non-commitment. Raising your ambition and committing to mastery. 2:00 – 6:30 – Why lack of commitment hinders success 6:30 – 11:00 - Finding a way, or finding an excuse; examples 11:00 – 14:00 - Someday, somewhere really means never, nowhere 14:00 – 19:00 - An exercise to determine where you are and where you want to be 19:00 – 22:00 - What we do to commit to mastery.

Oct 17, 201822 min