The Healthpreneur Show with Yuri Elkaim

Welcome to the show, Healthpreneurs! Today, I’m chatting about psychology versus platform with my results coaches Jackie and Amy. We’ve realized that a ton of people are hung up on the platform they’re using to reach their clients. Really, they should be more concerned about understanding the psychology behind their strategy. Any good program should be platform agnostic. This means that the strategy a program teaches should focus on the psychology that works to reach clients, not the vessel you use in which to do so. The only thing that is certain is change, so you can bet the internet and its platforms will change, too. But, in the meantime, don’t get distracted by other platforms. Stick to what works and evolve when it’s time. Tune in to get the scoop on where to fish, how to do it, and why an authentic message will always reap the best results – whether the pond changes in the future or not. In this episode, Jackie, Amy, and I discuss: Whether to focus on psychology or platform. Why psychology comes before platform. Why any good program is platform agnostic. Certain change, evolving platforms, and fishing where the fish are. Finding your clients on the best platform while remaining authentic. 1:00 – 3:00 - What we help people deploy 3:00 – 9:00 - Why knowing your audience and how they think is key 9:00 – 13:30 - What to do when your strategy needs to change 13:30 – 17:00 - Since change is certain, adjust accordingly to best relay your message 17:00 – 21:00 - Ignoring false beliefs to get what you want and finding clients now 21:00 – 25:00 – Sticking to the pipeline and then building your brand

Welcome back, Healthpreneurs! Today, we’re going to be talking about overcoming the fear of rejection. Believe it or not, this crippling fear holds everyone back in their business – and in their personal lives! If you aren’t where you want to be in business, it’s because you have a fear of rejection. Let me explain. Sometimes hard questions need to be asked. But if you’re afraid of rejection, you won’t. Sometimes, you’ve got to follow-up multiple times. If you’re afraid of being rejected, you won’t do that, either. And that’ll kill your business. You’ve got to be top-of-mind and have the courage to get in front of people. Don’t worry about what other people think. Just take MASSIVE action. Tune in to learn a few practical steps to overcome the fear of rejection. 1:00 –4:30 - How fear of rejection shows up in business 5:00 – 8:30 - The importance of being top of mind 8:30 – 11:00 - An example of how this works 11:00 – 14:00 - How to push past the fear of rejection

Welcome back, Healthpreneurs! Are you in need of some good copywriting advice? Well, have I got a treat for you! Today, Kevin Rogers on the show. Kevin created the 60-Second Sales Hook, a 4-step process to convey a message effectively and quickly. When he realized a simple joke formula could be turned into a powerful marketing hook, he was determined to share this new discovery with marketers. Today, he is one of the most in-demand sales consultants online, the bestselling author of “The 60-Second Sales Hook,” and founder of Copy Chief, a thriving community of the world’s top online marketers. Clearly, Kevin is a copy wizard who has successfully created the secret recipe for effective copy. So, get comfortable, grab a notebook, and get ready to learn exactly how to market yourself and your product. In this episode, Kevin and I discuss: The importance of story and sharing relatable struggle. The four-step formula. The template for telling people what you do. The number one mistake people make when writing copy. “ABT”: Always be teaching. 3:30 – 9:00 - Kevin’s 60-second Sales Hook and joke formula 9:00 – 14:30 - The formula for marketing and answering “What do you do?” 14:30 – 20:30 - The power in creating terminology 20:30 – 22:30 - Bullet writing and when to write your headline 22:30 – 26:00 - Content formula: Concept, authority story, example, and 3 action steps

We’re back at it on the Healthpreneur podcast! Welcome! Today, we’re going to give you the scoop on what to do when you want to hit the PANIC button. Hint: Don’t. Things won’t always work out according to plan, and you know what? That is ok. We’ve got to remember to let go of resistance and the expectation that things must go a certain way. We must be resilient and see challenges as what they are – opportunities. By doing this, you’ll open the door for even greater things than you expected. Fear, panic, resistance, and expectation are all in your head. When you replace those with positive thought habits, gratitude, flexibility, and a desire to serve, you’ll no longer find a need to hit that panic button. Instead, you’ll be moving towards your goals and accomplishing them. Doesn’t that sound better? In this episode, Amy, Jackie, Stephanie and I discuss: My experience with failure and understanding the process. Using top performers as an example. Getting out of our own way and focusing on service. Lost opportunities when you hit the panic button. Being a victor – not a victim. 1:30 – Understanding the process and removing emotion from the equation 7:00 – 14:30 - Letting go of resistance, living in the now, and breaking bad thought habits 14:30 – 18:00 - Tips for breaking bad thought habits 18:00 – 26:00 - Resilience, building a legacy, mindset, and manifestation 26:00 – 30:00 - Taking responsibility vs. blaming others

How’s it going, guys? Welcome to the Healthpreneur podcast! Do you know the 3 things the human body needs to survive? Oxygen, food, and sleep. Do you know the 3 things your business needs to thrive? It needs to get leads, enroll those leads, and deliver an amazing result. If you don’t have a process to get those three things predictably, your business will never thrive. And if your system is weak in one of those three pillars, forget it. Many people have a weak link in their business. And they’re wasting time. You’ve got to focus on high-paying clients that will pay top-dollar and demand great results. That way, you’ll show up for them, deliver, and get paid what you deserve. Tune in to hear how to do this now. 1:00 – 4:00 - The three things your business needs to thrive 4:00 – 5:00 - What you must do to thrive 4:00 – 8:00 - The 7-Figure Health Business Blueprint 8:00 – 10:30 - The problem with blogs, social media trolling, and content-based game plans 10:30 – 13:00 - The value of social proof and a machine that works without you

What’s up, Healthpreneurs! Welcome to another amazing episode of the Healthpreneur podcast. Today’s guest, Lewis Howes, needs no introduction, as most of you have probably already read his New York Times bestseller The Mask of Masculinity or listened to his podcast The School of Greatness, which is one of the top podcasts in the world. Lewis is a lifestyle entrepreneur, high-performance business coach and keynote speaker. He’s a what-you-see-is-what-you-get kind of guy – he’s genuine, authentic, driven, and a great friend. He is determined to help people live their fullest lives and has been wildly successful in doing so. Listen in to hear Lewis share his journey and how he learned to embrace adversity and push past challenges. He’ll also share some nuggets of wisdom about what makes a high performer and how you can best utilize platforms like Facebook ads, webinars, and podcasting. If you want to up-level your personal and professional life, this episode is for you. In this episode, Lewis and I discuss: The impact personal relationships make on his growth. Finding lessons and opportunities in challenges. The importance of vision and service. The meaning of greatness and how Lewis helps others. Gratitude, meditation, exercise, and making the bed. 4:00 - 10:30 - The challenges and adversity Lewis has faced during his journey 10:30 – 15:00 - The top qualities of high performers 15:00 – 20:00 - Marketing, webinars and Facebook ads 20:00 – 22:00 - Greatness, finding your unique gift, and doing what you love 22:00 – 29:00 - His optimal morning routine

Welcome back to the Healthpreneur podcast. Today, the question is: Are you selling or being sold? See, a sale is always being made. Either someone is buying what you’re selling – or you’re buying the story they’re selling. Yikes. If someone has gone through the trouble of watching a webinar, filling out an application, and going through a funnel to speak with you on the phone, they’re obviously interested. If by the time you’re on the phone with them they’re giving excuses, they’ve created a story to sell to you – and themselves. Uncomfortable conversations need to be had. Ask why. Ask why their goal is important, why they’ve booked the call, and why they care for a result. Dig deeper. It’ll help your clients – and your business. Tune in to hear how you can craft the process so it doesn’t feel sales-y, and so you can help your clients make the next move towards their goal. 1:00 – 2:30 - How a sale is always being made 2:30 – 5:00 - Selling and why our sales process works 5:00 – 7:30 - Getting past an uncomfortable conversation with “why” 7:30 – 10:00 - Tips to sell instead of being sold 10:00 – 13:00 – Crafting the process so it doesn’t feel sales-y

Hey, Healthpreneurs! We’re back and better than ever with another solo episode on the Healthpreneur podcast. Today I’m going to talk about how to eradicate your money problems. Did I get your attention? I thought so. But let me clarify something: You don’t have money problems. You have revenue problems. And that’s a very different thing. Revenue problems can be easily resolved with a process that works so you simply begin to make more money. Problem solved. Tune in to hear how to earn what you want – and fast. We’ve also got an amazing opportunity to fast-track your success – but you’ll have to listen in to get the juicy details on that one! I’ll tell you want works, what doesn’t, and how I learned the hard way that income needs to come before influence. 1:00 – 3:30 - Money isn’t the problem, revenue is 3:30 – 7:00 - How to earn what you want and resolve your income problem 7:00 – 9:30 - Our Luminaries Mastermind opportunity 9:30 – 13:30 - What works, what doesn’t, and how I learned 13:30 – 16:00 - Income before influence and how we can help

Hey, Healthpreneur! We’re back at it with an awesome episode of the Healthpreneur podcast. Today, I’m sharing with you an incredible interview with Per Bristow, the world's most followed voice and performance coach who runs a successful online business. He has helped people in 132 countries become more empowered as communicators, performers, and human beings. As business-owners and impact-makers, we need to get to the core of how to best communicate our message on webinars, on stage, on the phone, or in-person, right? Per teaches just that, and has a great business model and process as well. Per has set up his online business by successfully utilizing Google ad words, connecting virtually with his clients, and staying true to his own personal code of ethics. Being able to perform is important – whether it’s for 1 or 1,000. Tune in to hear how Per found his voice – in general and online – and how you can find yours, too. In this episode, Per and I discuss: How he found his voice and why performance is important. Per’s business model and how he solves a problem. Staying authentic and ethical. Connecting virtually with clients. Understanding and accepting fear. 5:00 – 10:00 - Per’s journey, online business, and how he helps people get “a voice” 10:00 – 17:00 - Problem solving, Google ad words, and investments 17:00 – 18:30 - Authenticity, ethics, and Per’s client pipeline 18:30 – 20:30 - Connecting and engaging with clients online and at live events 20:30 – 26:00 - Being aware of fear and why knowing how to perform is important

What’s up, guys? Welcome to the Healthpreneur podcast. Do you want to know what your clients are really buying? It’s not the service or product you’re selling, it’s the outcome. If they’re unconvinced that they’re going to get the outcome they want, they’re not going to buy. Clients buy the certainty that your outcome is going to work. To invest in you and your product, your client must feel your confidence first. If you’re uncertain about yourself, your product, or your prices, that doesn’t speak much about what you’re offering, does it? If you waver because you feel your product doesn’t work or you’re charging too much, you’ve got some things to think about. Join us on today’s show to dissect what’s holding you back and figure out what to do about it. 1:00 – 4:00 - What people are really buying 4:00 – 7:00 - Why certainty is key – especially when charging premium prices 7:00 – 9:30 - Excitement and fear when investing 9:30 – 12:00 - What’s holding you back and what to do about it 12:00 – 15:00 – Getting what you want by believing in yourself

Hi, friends! Welcome to the Healthpreneur podcast. Today we’re going to discuss how to create a breakthrough in your business. Who doesn’t want a breakthrough, right? I’ve got seven strategies to get to the next level in your business that are a little different than what you might be used to. In this episode, we will not be talking about what external factors can create an impact in your business, but rather what you can do for yourself and your own awareness to get you where you want to be. Let me explain. Real breakthroughs don’t happen to those that aren’t ready for them. To open yourself up to receive that next step, you must work on clearing and prepping your mind to make way for ideas and inspiration. Tune in to hear seven easy strategies so you can enjoy that big breakthrough in your business when it comes your way. 1:00 – 2:00 - What we want and how to get there 2:00 – 8:00 – Meditating and writing down ideas 8:00 – 12:30 - Scheduling thinking time and spending time with great people 12:30 – 17:30 - Spend more time in nature and less time in front of the computer 17:30 – 21:00 - Ask better questions and receive support

I hope you’re well, Healthpreneurs! I’ve got special guest James Swanwick on the show. He is the creator of Swannies blueblocker glasses and was an anchor for ESPN. Today, he’s going to share his journey and 5 steps to success. James hasn’t always been confident. In fact, he started with a major fear of failure – and success! The story of how he overcame that is inspiring and sure to bring up some questions to ask yourself, too. Tune in to hear how James moved past fear and into action. He’s also got some great insights about podcasting, video streaming, and the live streaming app Periscope. If you can relate to paralyzing fear or need a blueprint to finally accomplish your goals, this podcast is for you! In this episode, James and I discuss: How he got the ESPN anchor position. Writing down your goals and asking “how” and “what” questions. Planning your action then taking it. Periscope as the next big thing. Podcasting and using video on multiple platforms. 4:30 – 13:00 - His journey and how he surpassed a fear of failure and success 13:00 – 18:00 - Writing down your goals, plan of action, and asking the right questions 18:00 – 24:00 - Taking action as the most important step 24:00 – 33:00 - Periscope and podcasting

How’s it going, Healthpreneurs! You know what time it is! It’s time to get down to business and talk about a topic that’s going to move the needle in your business. Today, I’m going to reveal the number one thing that is KILLING your business. What is it? Obscurity. See, if no one knows about you, how are you going to even get them through your predictable sales process in the first place? Don’t get me wrong, you don’t have to have a huge following to be successful. But you must know how to play the advertising game. In this day and age, Facebook ads are a surefire way to quickly and effectively get in front of the people you want to serve – and get out of obscurity. That’s why it’s the first step in our perfect client pipeline. Listen in to hear how to finally get from obscurity to celebrity – and drive clients to your business like never before. 1:00 – 4:00 – The number one thing that’s killing your business and getting your message out 4:00 – 7:00 - How to make Facebook work for you 7:00 – 10:30 - Getting out of obscurity with a plan 10:30 – 13:00 - Penetrating the noise to go from obscurity to celebrity 13:00 – 17:00 – How this will take your business to the next level

Welcome to the Healthpreneur podcast! Are you listening because you want to be a leader in the health or fitness industry? Well, you’re in luck, because today we’re going to talk about just that. What matters most is that you help clients achieve the result they want. Without the ability to do that, none of the following tips will help you. So, make sure you are offering something that works and impacts your client’s lives in a meaningful way. With that locked down, there are a few things you can do to rise as a leader in the health or fitness community. Tune in to find out why playing the long game, locking down a process, networking, and contributing to others are critical actions if you want to be the cream of the crop. 1:00 – 2:30 - What matters first 2:30 – 8:30 - Play the long game, lock down a process, and give away content 8:30 – 13:00 - Pick a niche and dominate it, network, and support others 13:00 – 14:30 – Summarizing the steps and why the world needs your voice

Have I got a treat for you, Healthpreneurs! Today, we’re welcoming Adrienne Nolan-Smith, founder of WellBe, onto the show to talk about her inspiring journey and the importance of sharing your authentic voice. Adrienne is a board-certified patient advocate, and her company’s mission is to bridge the gap between the wellness movement and the healthcare system. Because of her experience, Adrienne is driven to transform the healthcare system to one that is more root cause-driven. She believes that all entrepreneurs should have a fundamental grasp on all aspects of their business, especially the ones that involve your company’s message and voice. She has taken drastic, intentional steps to preserve her voice and branding on social media channels. Tune in to hear what matters in marketing and how you can avoid getting lost in the noise. In this episode, Adrienne and I discuss: Her personal journey and how it impacted her choice to work in the wellness industry. Her education and BCPA certification. Selecting the right healthcare providers and why patient advocacy is important. Preserving your voice to maintain your brand. What matters in marketing, 3:00 – 19:30 - Her journey, education, and board certification 19:30 – 25:30 - Adrienne’s journey with Lyme disease and her mother 25:30 – 31:00 - What she has learned for business and life 31:00 – 38:00 - Marketing and the importance of preserving your authentic voice 38:00 – 47:00 – The Rapid Five

Welcome to the Healthpreneur Podcast! Are you ready to have a fire lit under your ass? Well you better be! This episode is going to motivate you to take full responsibility for your own results and inspire you to see the value of commitment. Why? Because you must fully commit to success – that is, if you ever want to see it. It’s time. It’s time to get excited, go all-in, do the work, and accomplish your goals. It’s time to stop holding back and go full-steam ahead. If you want it bad enough, commit to seeing it through and going through the process. Otherwise, step aside and keep making excuses. We all get stuck in a rut sometimes. Maybe we aren’t motivated by our “why”. Maybe we’re discouraged because we don’t know how to proceed, or our process isn’t working. But these things don’t have to break you. Listen in as Jackie, Amy, Stephanie, and I rekindle that fire and teach you how to fast track your way to success. In this episode, Jackie, Amy, Stephanie, and I discuss: Commitment and going all-in. Driving towards success with urgency and motivation. The way we give tough love. An example of commitment and non-commitment. Raising your ambition and committing to mastery. 2:00 – 6:30 – Why lack of commitment hinders success 6:30 – 11:00 - Finding a way, or finding an excuse; examples 11:00 – 14:00 - Someday, somewhere really means never, nowhere 14:00 – 19:00 - An exercise to determine where you are and where you want to be 19:00 – 22:00 - What we do to commit to mastery.

What’s up, Healthpreneurs? Welcome to the show! Today we’re going to talk about doing less and getting more done. Who doesn’t like the sound of that, right? It’s all about working smarter, not harder, so you can create more impact and make more money while putting in less hours. Before I move on, I’ve got to put in a little disclaimer. If you’re just starting out or starting from scratch, you’ve got to put in the initial work. It won’t be easy and requires hustle, grit, and time. But once your business is running smoother and more predictably, you can – believe it or not - get your life back. There are some easy ways to do this, including strategic scheduling, delegating, and discovering your “YOUnique Genius.” Of course, structuring your business in a way where it’ll operate without your constant overseeing is critical, and I’ll tell you how to do just that. If you’re at the point in your business where you’re ready to enjoy more freedom, tune in to find out what you can do to finally get your time back. 1:00 – 4:00 - When you can step back, curate your time, and refine your lifestyle 4:00 – 9:00 - The importance of systems, processes, and teams 9:00 – 14:00 - Determining your “YOUnique Genius,” delegating, scheduling 14:00 – 16:30 – Documenting what you do now to step away later 16:30 – 18:00 - How our training helps set you up for success and freedom

Welcome to the Healthpreneur podcast! Today we are doing our very first client spotlight with the amazing Amanda Tress. Amanda is the founder of a program called “The Faster Way to Fat Loss,” which has spread like wildfire across the internet over the past 18 months. Amanda started from humble beginnings and hustled her way to the top. She is now doing a million dollars per month with her fitness and nutrition-based program for women, and has learned from the growing pains that come with standardizing and marketing her product. Highly-motivated and driven, Amanda knows what it takes and stands by her program. She knows the importance of living her core values and ethics, and has learned that it is critical that her team do the same. Tune in to hear how Amanda manages her social media platforms, why she created her own certification, and what having kids taught her about business. In this episode, Amanda and I discuss: How she juggled personal training, blogging, and a digital marketing job. The benefits of her program and why she believes in it. Marketing through social media platforms. The value of testimonials and simplicity. Ethics, values, standards, and team building. 3:30 – 10:30 – Amanda’s entrepreneurial journey and evolution 10:30 – 18:30 – What motivates her and the lesson she learned through having a baby 18:30 – 27:00 – Social media marketing, conversions, frequency, and her certification program 27:00 – 39:00 - Growing and hiring; the importance of giving roles and delegating 39:00 – 50:00 – The Rapid Five

Welcome to the Between the Ears segment of the Healthpreneur Podcast! We’ve got another show with our amazing Results Coaches: Jackie, Amy, and Stephanie. Today we’re giving you a news flash: Surprise! Don’t expect things to be easy! What, you say? This whole running a successful business thing isn’t easy? Shouldn’t everything be easy, if we’re – you know – in flow? Nope. There will be challenges. It won’t be easy. But the journey is amazing and rewarding all the same. Today we’ll consider some of the challenges that come up when running a business. Most of them occur right between our ears, and others occur outside of ourselves and test our ability to react and grow despite it all. Listen in for some practical advice to deal with challenges, simplify when possible, find solutions, and serve your clients with integrity and honesty. In this episode, Jackie, Amy, Stephanie, and I discuss: Accepting what you don’t know and following a proven path. Hand-ups versus hand-outs. Why people give up. How things can be made easier. Moving past challenges and struggle. 1:30 – 8:30 - Introducing reality, assessing mindset, and knowing what it takes to transform 8:30 – 13:00 - Simplifying the learning process and accepting the challenge 13:00 – 21:00 - Giving up, expectations, and discouraging yourself 21:00 – 29:00 - Serving, being honest, and overcoming struggle 29:00 – 39:00 - Parenthood and personal development

How’s it going, Healthpreneurs? It’s time for my weekly solo round where I give you some insider lessons based upon my own personal experience. Today, I will be sharing with you seven lessons that I’ve learned from my 7-figure business. If you’re looking to hit 7-figures, or you already have and want to stay consistent in your growth, tune in. To have a thriving business, you must know your vision. Your strategy can change – as I’ve mentioned in previous episodes – but your overall vision should remain crystal clear and constant. With that in place, the things that push you over the 6-figure threshold include interacting with your clients, selling what people want, knowing your numbers, and knowing your business model. The biggie is having a predictable sales process. Without that, your business will fall apart. The seven lessons I’ve learned from my 7-figure businesses all came from taking the wild ride that is entrepreneurship – and man, has it been fun. Yes, we learn lessons, but we’re permanently changed for the better, too. 1:00 – 4:00 - Clarify your vision and engage and interact with clients 4:00 – 7:00 - Sell what people want, give them what they need, and know your numbers 7:00 – 13:30 - Know your business model and predictable sales process 13:30 – 18:00 - Always add value, know it’ll be a challenge, and enjoy the ride 18:00 – 12:30 - How being an entrepreneur changes you: Growth, contribution, freedom

Welcome to a tasty episode of the Healthpreneur podcast! Today we’re speaking with a Healthprenuer who has a product-based business. Chef Lance Roll, “The Flavor Chef,” is the master of tasty and nutritious bone broth, and he sells his products both online and through retailers. Despite the coming and going trends in the health food space, Chef Lance has remained true to his original mission to provide quality, organic, love-infused products that heal and nourish since 2008. He refuses to sacrifice the integrity of his product with processing or additives that don’t align with his mission. Lance has navigated through the seasonal aspect of his business, skill-gaps, and distractions, and has come out on the other side with a clear vision of what sets his products apart and who truly appreciates his craft and aligns with his mission. This is an episode that will be particularly helpful for Healthpreneurs who have or will launch a health-based product online or in-stores. In this episode, Lance and I discuss: How the seasons affect his business. Healing the planet one GI Tract at a time. Finding the right team to compliment your strengths. Selling his catering business and focusing on what he likes to do. The challenges in the retail space. 1:00 – 6:30 - Introducing Chef Lance, bone broth, and the seasonal aspect of his business 6:30 –11:30 - What sets The Brothery apart 11:30 – 16:00 - Recommendations and the benefits of bone broth 16:00 – 22:30 - Filling in skill-gaps, scaling, and getting distracted 22:30 – 27:00 - Navigating the retail and online markets and targeting the right clients 27:00 – 33:00 - The Rapid Five

Ask and you shall receive, Healthpreneurs! Welcome back. Today we’re going to talk about getting comfortable asking for the sale. When you’re comfortable and confident, you’ll convert at a much higher rate and at a price point you deserve. Jackie, Amy, Stephanie, and I each have spent countless hour on calls with clients and prospective clients. Because of this, we have observed what works and what doesn’t through the study of ourselves and our Healthpreneur clients. For example, common issues during a sales call are divulging too much and being unprepared. If you – or your potential client – aren’t ready for the sale, don’t do it. If you have low energy, are stressed, or your client needs the go-ahead from a spouse to say “yes,” reschedule. Set yourself up for success so you go into the call feeling comfortable and confident. Grab your notebook and get ready for some valuable tips that’ll increase your closing rate and have you selling like a pro. In this episode, Jackie, Amy, Stephanie, and I discuss: The value of scripts and what happens when you divulge too much. The selling learning curve, confidence, and setting the stage for the offer. Practicing, recording, and perfecting your calls. Delusional optimism versus an assumptive attitude. Doing what you must do to be focused and ready for the call. 1:50 – 05:00 - Predictable pipeline building and where selling fits in 05:00 – 10:00 - A client example, the prescription phase, and why less is more 10:00 – 17:30 - Preparing yourself and the prospective client for the sale 17:30 – 27:00 - Avoiding assumptions, visualizing the close, and setting intentions 27:00 – 41:00 - The subconscious, the objection, and call part of the process

You know what time it is, Healthpreneurs! Solo round time! And today, this episode is just for you because I’m talking about the top 5 traits all great leaders have in common. If you want to be a great leader – which I know you do because you’re here – you want to assure you possess all 5 of these traits. Let’s be real: Not all leaders are great leaders. And that’s why civilizations crumble, companies fail, and employees roll their eyes as their manager walks away. Today I’ll explain why great leaders birth other great leaders. You’ll understand why they focus on the what and why, rather than mulling over the how, and why great leaders are stubborn on the vision and flexible on the strategy. You’ve got to be decisive but not hung up on the title your power and decision-making brings. Who cares if you’re CEO or the head of the personal training sector of a business? Step up and lead where your leadership is needed, and remember that there’s no “I” in “team.” This episode is for anyone taking on a leadership position in any area of life whether in your family, your business, or your weekend volunteering gig. 1:00 – 4:30 - Leaders creating leaders 4:30 – 6:30 - Focusing on the what and why 6:30 – 11:00 - Being stubborn on vision and flexible on strategy 11:00 – 14:30 - Decisiveness and speaking with the word “we”. 14:30 – 18:00 - Being the best leader

Welcome to the Healthprener podcast, where we’ve hit our 155th episode! Today we’re going to discuss brain health, sleep, and mindfulness with Ryan Glatt, and we’ll also jump into how he built a business model around his mission. These are necessary parts to life that are invaluable to you and your clients, despite what you do or teach. Ryan coaches people to help them achieve optimal brain health, and he is currently developing a curriculum for the health and fitness industry on health neuroscience. Obviously, we all need a healthy brain to power a healthy life, business, and body, right? Right. This topic is a critical one not just for Healthpreneurs, but for our clients, too. There are practical applications from this episode that you – or your clients – could begin implementing today to add value to your current program. Ryan also has some amazing and useful insight about how he positioned and marketed himself in the marketplace. Grab a pen, tune in, and get your brain ready to put in some reps! In this episode, Ryan and I discuss: How his journey evolved to where it is now. The business model that aligns with his mission. The variability in his work and how he navigates it. Balancing habits with new exercises that grow neuropathways. Self-development, information overload, and technology. How our distractions affect our brains, stress, and productivity. 3:00 – 10:00 – His inspirations, journey, and mission 10:00 – 16:00 - Ryan’s business model and how its structure evolved 16:00 – 27:30 - The strategies Ryan teaches for brain health 27:30 – 35:00 - Marketing yourself within your niche, creating good habits, and stress 35:00 – 40:00 - Task-changing, time-wasting, and knowing your value as an entrepreneur 40:00 – 46:00 - The Rapid Five

Welcome to the Healthpreneur Podcast! I’ve got my Results Coaches, Jackie, Amy, and Stephanie, joining us today on the podcast to discuss getting past the fear of raising prices. They regularly coach our clients past this hurdle, so their insight is sure to make an impact in your business, too. So why don’t we charge as much as we should? Oftentimes, it’s all in our heads. It’s all about perception, self-worth, and limiting beliefs. It’s just our own fear stopping us. How unfortunate is it that we stop ourselves from reaching that next level of success? Luckily, that pattern can end now. Tune in as we dissect the beliefs and fears that stop entrepreneurs from realizing and commanding their true worth. Even when crunching the numbers low prices just don’t make sense. After listening to this episode, be ready to roll up your sleeves and develop your superhero – and charge accordingly. In this episode, Jackie, Amy, Stephanie, and I discuss: One of the biggest roadblocks for entrepreneurs. Your perception becomes your reality and being clear on your deliverable. Breakthroughs, shifts, and knowing your worth. Breaking down the numbers when charging less. Considering the worst-case scenario. Developing your superhero. 3:00 – 14:00 - The reasons why people don’t charge as much as they should 14:00 – 23:00 - An example and crunching some numbers 23:00 – 29:30 - Equal energy exchange and being ok with yes and no 29:30 – 38:30 - Upleveling so you can help others transform and uplevel, too 38:30 – 49:00 - Sales: Inspiring people to work with you and act 49:00 – 53:00 - Experimenting and developing your superhero

It’s that time again on the Healthpreneur Podcast! That’s right, another solo round! Today I’m going to fill you in on the five truths about online marketing in 2018...and beyond! So, sit tight, turn up the volume, and get ready for some truth bombs that are headed your way. First, to be clear, marketing is not evil – it is necessary. It helps people get where they want to be through education and exposure to the tools that’ll help them get there. With that said, I’ll explain why paid advertising is a must, why email marketing is dying, and why you must share your beliefs in content that you offer your tribe. And the truths about online marketing don’t just apply online. You must invest time offline – that’s right, step AWAY from the computer – to build your online presence. Finally, you must become a master at the skill of direct response to captivate and enroll clients. Regardless of your business type, online marketing is critical in today’s day and age. Tune in and discover how you can use it to your advantage. 1:00 – 4:30 - What you need to know to succeed and the importance of marketing 4:30 – 9:00 - Paid advertising is a must and email marketing is dying 9:00 – 11:00 - Sharing your beliefs and creating content for your tribe 11:00 – 13:00 - Spending time offline to build your presence online 13:00 – 16:30 - Mastering the fundamentals of direct response 16:30 – What to do if you need help predictably bringing clients into your business

Welcome back, Healthpreneurs! You know what time it is! Today we’re going to get a glimpse into the mind of Jonathan Goodman, a unique thinker and Renaissance man, to see how he loves the crap out of his clients while maintaining a profitable business. Because yes, you can do both. Jon is the creator of the largest collaborative blog for personal trainers called The Personal Trainer Development Center, the founder of the world’s first certification for online personal trainers called The Online Trainer Academy, and author of seven books. In case that wasn’t enough to make him seem credible, he’s also been featured in major publications, and his newsletter Fitness Marketing Monthly, is wildly successful. In short, when he talks about business and success, we listen. Jon has a unique mindset around what it means to win and succeed, and he’s created a lifestyle and business that suits what truly makes him happy and fulfilled. Part of this is running a company that truly cares about and leaves an impression on its customers – something we all can improve in our own businesses. Tune in to hear how Jon does this, and why immeasurable things are sure to grow the business measurably over time. In this episode, Jon and I discuss: What does it really mean to “win”? Making more, going bigger, and recognizing how that impacts happiness. Protecting your reputation and caring for people. Recognizing the little things that impact your customers the most. Being genuine – or not. The role of the entrepreneur. 4:00 – 12:00 - Jon’s lifestyle, travel, plans, and mindset around success 12:00 – 19:00 - How to take care of your customers and understand/improve their journey 19:00 – 26:30 - Putting emphasis on the immeasurable things that grow a business over time 26:30 – 32:00 - Business plans, future endeavors, and Jon’s café plans 32:00 – 39:30 - Finding what people want before they know they want it 39:30 – 52:30 - The Rapid Five

We’re at it again with another brilliant episode of the Healthpreneur Podcast. In this week’s roundtable, the Healthpreneur Team and I discuss how to find Your voice and share Your message. We dig deep, pulling from our own experiences, to give you guys an insider view into what it means to make your business thrive by being your authentic self! Each of us has battled with self-doubt, thinking, “If I were a little more like so-and-so, I’d really have it together.” Or, “what I need to do is change myself before I can help others.” But the truth is, your success comes from being uniquely you all of the time. People don’t want perfect, they want human—a person with flaws, eccentricities, and real-life experience that they can relate to. And guess what…you HAVE that. So let’s unpack it, and put it on display. In this episode you’ll hear stories about our clients, and even about us, discovering our voices and how to use them. We’re all learning what it takes to draw people in, and sometimes what we need to do can be quite scary, especially when it comes to being vulnerable in a public space—through webinars or phone calls—but if you knew it would lead to significant success, you’d do it right? So listen in as we discuss: Amy’s history of Crohn’s disease, and how perceived weakness became a strength Stephanie’s take on authenticity as a law of attraction Creative freedom in a structured plan How being vulnerable gives other people permission to do the same Using your flaws as your strengths High tech versus high touch 03:30 — 06:20 - How do I stand out in a crowded space? 06:20 — 11:07 - Finding Your Unique Voice 11:07 — 17:00 - Telling your story to get over the fear 17:00 — 25:30 - Sharing your Flaws and Weakness 25:30 — 37:41 - Action Tips for Application

Welcome to another Healthpreneur Podcast from me to you! Today I’m going to reveal the seven rules to creating a successful health coaching business. Because of my experience for the past 13 years, I can confidently coach others in creating a health coaching business that lasts. I know what it takes to create a successful business because I’ve done it – and I’m here to show you how you can, too. Listen in to hear the seven rules that – when followed – will ensure you have a company that creates an impact for you and your clients, makes a difference in the industry, and provides you with the lifestyle and return that you deserve. Follow these rules and watch your business thrive for years to come. 1:00 – 2:30 – My history in this industry, results, and why longevity matters 2:30 – 9:30 - Solving a pain point, providing the best solution, and pricing higher than the rest 9:30 – 13:00 - Showing you care, prioritizing results, and using simplified frameworks 13:00 – 15:00 - Ask more, teach less, and ask prompting questions 15:00 – 16:30- A recap of the rules and how we can help map out your path

You know what time it is, Healthpreneurs! It’s time for another great episode featuring another incredible guest. Our guest today is Cassie Bjork, an industry leader in weight loss, speaker, and international best-selling author of the book, “Why Am I Still Fat: The Hidden Keys to Unlocking That Stubborn Weight Loss”. Cassie has helped thousands of people achieve healthy bodies without starving or skipping meals, but rather by eating foods that fuel effective and sustainable weight loss. Her teachings have been adopted worldwide, and she’s spread her message through major publications and media outlets. Cassie has an amazing passion for helping people and getting them results, so she’s not afraid to shine a light on some of the weird, money-driven things that she witnessed when she was in that world. Listen in as Cassie tells us why she let go of her dietician license, and why, surprisingly enough, she’s more aligned with her mission and herself now more than ever. In this episode, Cassie and I discuss: Significant problems in the industry, credentialing process, and governing boards. Why what she teaches goes against what she learned in dietician school – and works. How she handled a big branding and identity shift. Getting through things and moving on when it’s time. How things don’t “just happen.” Delegation, social media, automation, and freedom. 4:30 – 13:00 - Why she stepped away from the “dietician” and what she’s doing now 13:00 – 21:00 - Some of the strange things and relationships in the industry 21:00 – 28:30 - Discovering who you are and what you stand for – but the journey isn’t easy 28:30 – 35:00 - Delegating what you don’t like and keeping what you do 35:00 – 40:00 - How Cassie used social media and content to grow her business 40:00 – 56:00 – The Rapid Five

We’re back with another great episode of the Healthpreneur Podcast. On today’s episode your Healthpreneur experts Jackie, Steph, Amy, and Yuri sit down for a candid discussion that you won’t want to miss about comfort and why it is the enemy of growth. Each of our Healthpreneur team knows what it is like to get stuck in a rut without a foreseeable way to break through mundane routine and push forward with momentum and growth. They know firsthand the fear and frustration that come with stepping out of their comfort zone and leaning into the next phase on their entrepreneurial journey, but they also know the immense reward lying on the other side! Listen in as each coach discusses their personal journey with cyclical routine and the tools they used (and you can too!) to break out of bad habits and press on to great growth. In this episode we discuss: Why being uncomfortable is healthy The Archaic Brain and it’s focus on the negative “Sharpening the Saw” The importance of asking “Who can I best serve?” The importance of consistent discomfort The more you grow the more you give 02:30 — 08:30 - Jackie: her take on courage… and jumping out of airplanes 08:30 — 17:00 -Steph: Fear versus Discomfort 17:00 — 21:30 -Amy: Worry and Wonder – reframing your feelings 21:30 — 26:50 -Yuri: Changing your Perfect Clients 26:50 — 33:25 - Jackie & Amy: consistency and jumping in

Welcome back to another motivating episode of the Healthpreneur Podcast! This week I’m flying solo and talking all about focus—how to get focused, how to stay focused, and how to hone your focus. Ultimately, at the end of the day, if you don’t know what you’re driving towards or why, there’s no way to get there. As an entrepreneur, it’s easy to get bogged down in the details. Our daily routine can get filled with so much of the minutiae we forget what it is we’re actually striving towards. Do you ever get to the end of your day feeling completely exhausted, but thinking, “What have I really done? What did I even accomplish?” It’s so easy to fall into the trap of busy work and fussing with tiny ingredients that the big picture, your big idea, your business crumbles before it even has a chance to fully bake. The Healthpreneur team wants to help with that. We know the struggle. We have been there ourselves! Your focus is your lifeline. Take a brief moment. Take a break. Grab a pen and pad, or write notes on your phone, because what we’re talking about may seem small, but it is so, so important. Listen in as I discuss: Learning from my son how a scattered brain can be channeled into creative thinking 4 ways to stay more focused The Preferred Partner Program How clarity leads to focus, and fogginess leads to scattered-ness Tangible resources for creating more focus The importance of a predictable sales process 03:00 — 4:55 - Being Clear About Your Vision 04:55 — 06:21 - Identifying Core Values 06:21 — 08:45 - Your Brand Promise 08:45 — 11:30 - Identifying the Metrics that Matter 11:30 — 14:47 – Clarity and Resources

In this episode of the Healthpreneur Podcast, we are going to be talking with James Schmachtenberger (I love that last name!). James is one of the founders of the Neurohacker Collective, as well as an entrepreneur, educator, and social activist in the wellness and technology fields. His company developed and produce a product called Qualia, which is a groundbreaking tropic supplement designed to optimize cognitive and emotional capacity across a broad spectrum of abilities. He also managed a book company in his teens and owned and ran a naturopathic college when he was just 18! I had a great conversation with James in this episode. We discussed how your upbringing can highly influence your business life and work ethic, how he wound up buying a college at 18 years old, and his best advice for anyone starting their own business. This is a big picture conversation where we talk about everything from the very beginning of starting a business through thinking about the long-term and what you want it to be in the future. In this episode, James and I discuss: James’ amazing entrepreneurial journey and what lessons he has learned along the way Advice for people wanting to start their own company How the Instagram model lifestyle isn’t sustainable in the long run How an 18-year-old was able to purchase and run his own college The purpose of business The benefits of doing things with the long term in mind 1:00 - 3:00 - Introducing James. 3:00 - 5:00 - James tells us about his company ‘The Neurohacker Collective’, what they focus on, and the products they develop. 5:00 - 9:00 - James tells us the process his company takes when developing their amazing products. 9:00 - 12:00 - Some important factors in his upbringing that helped James with his incredible entrepreneurial endeavors at such a young age. 12:00 - 14:30 - Key lessons that James learned from running a naturopathic college at 18 years old, and from being exposed and practicing transcendental meditation from an early age. 14:30 - 18:00 - How James bought a college when he was only 18. 18:30 - 23:00 - Advice that James would give to somebody that is starting their own company. 23:00 - 28:00 - Social media and why your goal should be impact over ego. 28:00 - 30:00 - Yuri’s quick analogy/lesson about Toronto FC and why it’s better to do things for the long-term. 32:30 - 33:30 - The Rapid Five.

In this episode of the Healthpreneur Podcast I‘m talking to (some) of our awesome team about perfectionism. I’ve got Amie, Jackie, and Stephanie with me for this episode and we’ll be discussing perfectionism and, more specifically, why it is holding us back. We are hoping that this conversation will give you guys a couple of ideas and strategies to help you get stuff done instead of getting stuck due to perfectionism and the need to make everything perfect. We had a really honest and open conversation in this episode. The team shared their own struggles with perfectionism and some very practical mindset shifts your can make. If you’ve ever found yourself trying to be perfect, you’re going to get a lot out of this episode! In this episode, the team and I discuss: How we only want things perfect because we want the approval of other people. How perfectionism & procrastination delay us from reaching and helping the people that we want to serve. Using the tools you already have to get started and get your work out there in the world. Why you shouldn’t care what other people think. You're good enough and that's awesome. Why being yourself is so important. Yuri shares one of the scariest moments of his life. 2:00 - 3:00 - Why do we strive for perfection? 3:00 - 12:00 - How the need to be perfect will paralyze you into not getting stuff done or never even starting them. 13:00 - 14:30 - Being a perfectionist is selfish. 14:00 - 16:00 - Perfect is the enemy of done and you can improve things over time. 16:00 - 17:30 - If you're a perfectionist or you're striving for perfection you're gonna procrastinate. 20:00 - 28:00 - Some of the signs or symptoms of perfectionism that the team has noticed in clients. 28:00 - 31:30 - “Who cares what other people think?” 31:30 - 35:30 - Final words of wisdom from the team.

In this solo episode, I tackle the tough issue of how to charge what you’re really worth. I know this is important because I have a lot of clients that struggle with it. Most of what I talk about today is aimed at coaching, but it can apply to you even if you’re selling a product or information rather than coaching services. Think about this: A Bugatti or a Rolls Royce is always way more expensive than other cars, right? This is not just because they are good-quality items, but because there is always a segment of the market that wants the best. They want the best experience, the best results, more certainty, more personalized attention. So if you have an awesome protein powder that everyone else is charging $40 for—charge $80. Why? When you charge at a premium, customers assume what you’re offering is premium! They assume it’s the best. And it should be—you have to offer a very high-quality product. If you want to impact people, you can either go the route of magnitude, or the route of impact. Either sell cheaply to thousands, or sell to far fewer people for a lot more money. In the health and fitness space, most of us love working with people and want to change their lives. It’s so much more rewarding to enroll one person in your coaching program for $5,000 than to sell a book for $10—to 500 people. 3:00 – 7:00 – Do your best to not to compare yourself to anybody else. 7:00 – 15:00 – Know the value of what you’re offering. 15:00 – 21:00 – Raise your standards and think bigger. 21:00 – 24:00 – Imagine your life with fewer clients paying you more!

Hi there, Healthpreneurs! We’re at it again with another awesome episode of the Healthpreneur Podcast. Today we’ve got the pleasure of talking with Emily Lark, the creator and owner of Back to Life, the complete healthy back system, and owner of a yoga studio. Emily hasn’t always been savvy about copywriting, marketing, and the online space. But what she did to master those things has made all the difference for her business. She networked with people in the space, self-taught, and studied what was working for others. Instead of allowing fear and self-doubt to cripple her growth, she used them to drive her success. Tune in to hear how Emily uses fear to propel herself forward in business and how she deals with the doubtful voice in her mind. Chances are that you’ll be able to take away some valuable nuggets of advice to reframe your mindset to get out of your own way, too. In this episode, Emily and I discuss: The transition to online and what she did to learn and succeed. Her information product and how she learned to market it. The reaction to fear as a driving force for success. Failure, negative thoughts, and perfection. Pushing through challenging moments. Failure and success. 3:00 – 9:30 - Emily’s journey from brick and mortar to online and her program 9:30 – 13:00 - Learning how to write copy and market 13:00 – 19:00 - How fear can be leveraged into a good thing that drives progress 19:00 – 25:00 - Combating the doubtful voice in the mind 25:00 – 30:30 - Belief-shattering moments and persistence 30:30 – 36:00 – The Rapid Five

Welcome to the Healthpreneur Podcast, and have I got a surprise for you! Today, I’ve got my awesome Results Coaches, Jackie, Amy, and Stephanie, joining us on the podcast, and this is the first of a weekly series that we are starting. They have coaching calls with clients every week, so they know the mindset challenges our clients have first-hand. How do we overcome overwhelm? Overwhelm is a big emotion that our coaches see week after week. Although it’s expected that we have a learning curve when we start something new, does it have to be so stressful and worrisome? The answer is no. By remembering that overwhelm is just a feeling, we can then refocus our attention to the things that will make a difference to our business – and stress levels. Tune in as we discuss the surefire ways to combat overwhelm, stay committed, and trust the process to remain on the journey to success. In this episode, Jackie, Amy, Stephanie, and I discuss: The inevitable learning curve when starting something new. How thinking about too many outcomes can be detrimental. Emotional highs followed by worry and wonder. Recognizing what triggers overwhelm. Tips to decrease overwhelm, change your mindset, and stay on track. Mastery vs. dabbling and fear vs. excitement 1:00 – 6:30 - Our new weekly series and our topic: Overwhelm 6:30 – 10:00 - Taking the leap, pulling the parachute, and staying committed 10:00 – 19:00 - Doing things to eliminate overwhelm 19:00 – 24:00 - Mastery vs. dabbling and how we hinder ourselves 24:00 – 25:30 - Tapping back into your desire and vision daily 25:30 – 28:30 - Watch our training to see our approach and have a call

You know what time it is, Healthpreneurs! It’s time for this week’s solo round of the Healthpreneur Podcast! Today I’m going to give you tell you one great way to approach enrollment calls, strategy calls, consultative calls –whatever you want to call them. This approach will serve your clients, rather than just sell them. If you can help someone on the call, you’ll instantly build their trust in you. Think of it as a coaching call. Then, you can quickly get to the truth of that person’s situation. You’ve got to take on the role of a coach and come from a place of service so that you can have conversations that matter and create results. And that starts on the first call. Tune in to learn how you can improve that first call and enroll more clients with a proven process. 1:00 – 2:30 – Why to serve – not sell – your clients 2:30 – 5:30 - Making it a coaching call to get to the truth 5:30 – 7:00 - How we teach our clients to do this 7:00 – 8:30 - Why it works for us and how you can learn to do the same

Welcome to episode 140 of the Healthprener podcast. Today we’re going to discuss friendly marketing with David White. What is “friendly marketing,” you say? Does there exist such a thing? The answer is yes, and there’s no one better than David to break it down for us. David hosts a podcast called The Business of Health Show and helps people start successful wellness businesses online. He is going to use The Wizard of Oz as an analogy to illustrate simple and effective friendly marketing that you can use in your business. People are often on an emotional journey when they’re trying to get healthy, so the delivery method of your message is key. Like Dorothy, your clients want to get to their desired destination – but they need useful (but incomplete) tools to do so. Click your red slippers and tune in to learn why the information must be incomplete and to get some awesome tips for improving your marketing strategy. In this episode, David and I discuss: His three-part journey to where he is now. Tim Ferriss, Frank Kern, and the best ways to learn new things. The sucky things about unfriendly marketing. Examples of friendly marketing. A tip specifically for wellness experts. How David helps Healthpreneurs. 3:00 – 7:30 - David’s journey and what prompted him to do what he does 7:30 – 11:30 - Influencers and learning in David’s life 11:30 – 21:30 - Marketing when it’s done right: Friendly vs. unfriendly marketing 22:00 – 33:00 - Understanding your audience’s circumstances and addressing them; an analogy 33:00 – 39:00 - What Dorothy needs for her journey so she can get what she wants 39:00 – 49:00 - Why we are the trusted pilot, not the wizard, and how David helps his clients

We’re back at it, Healthpreneurs! Welcome to the show, and have I got a treat for you! Our guest today, Andy Hnilo, is the CEO of Alitura Naturals. This skincare company offers the power of natural ingredients through pure and effective products. Surprisingly, Andy’s inspiration to work in this industry came from a near-death experience which left him looking unrecognizable. He was inspired to accelerate the healing of his injuries, scars, and abrasions through natural means, and now shares his proven solutions with the world. Andy is a great example of someone who didn’t let over-analysis paralyze him into inaction. He saw an opportunity in the market, saw a need, and filled it with his product. Tune in to hear how he got Dave Asprey’s attention, how he used himself for beta-testing, and why his product’s branding is so unique. In this episode, Andy and I discuss: The experience that inspired his vision. Why he declined chemical-laden topicals and searched for something natural. How he did his own research into effective, natural ingredients. How he synced up with Dave Asprey. Guerrilla marketing and production struggles. Passion, pursuing knowledge, and paralysis by over-analysis. 3:00 – 10:00 - Andy’s journey, experience, and inspiration 10:00 – 15:30 - His beta testing, recovery, and connection to Bulletproof 15:30 – 19:00 - Getting started and acting ASAP 19:00 – 22:30 - The passion and commitment required to excel and succeed 22:30 – 31:00 – Creating a product that is branded for men, too 31:00 – 37:00 - The Rapid Five

Welcome to another solo round of the Healthpreneur Podcast! Today I’m going to talk about a topic many of us health experts hate – marketing. WAIT! Don’t leave. I know, I know; many of us think of marketing as slimy, salesy, and just not our thing. Well, guess what? Everything you put out there is marketing. Everything. Whether it’s a podcast, Instagram post, or conversation, it’s marketing. So, it is your thing. I’ll give you a second to let that sink in. Now, tune in to hear what marketing is, how it works, and why you need it to make the biggest impact in this world. Added bonus? With proper marketing, selling becomes almost unnecessary. Now there’s something we’d rather take off our plate, right? 1:00 – 4:00 - What is marketing and what should it do? 4:00 – 7:30 - Why it’s important to be congruent with your marketing 7:30 – 11:00 - Why good marketing makes selling almost unnecessary 11:00 – 14:30 - Pre-Suasion book example and takeaway 14:30 – 15:00 - How my marketing has worked for over a decade 15:00 – 17:00 - Why marketing is necessary and how my program can help

Welcome back to the Healthpreneur Podcast! Today we’ve got Dr. Stephen Cabral, a brilliant man committed to mastery, on the show. At age seventeen he was diagnosed with a life-altering illness, but with his own research and learning, he was able to rebalance and re-energize his own body. Now, Stephen’s mission is to help people all over the world rebalance their mind and body by taking back control of their health. He has his own concierge functional medicine practice, personal training studio, and shares his knowledge through his podcast, The Cabral Concept. Stephen has an interesting outlook on life as a Healthpreneur. He knows the value of discipline, structure and focus when wanting to live a free and balanced life, and provides some insight on creating a foundation in business. Listen in to hear about Stephen’s journey and get some pointers on growing a podcast to reach more people. In this episode, Stephen and I discuss: Why he dove into natural health and functional medicine. Being a “reluctant entrepreneur” and how he became a Healthpreneur. When he left then returned to the online world. Focusing on what you do best and having discipline and structure. His podcast, its growth, and content. 5:30 – 10:00 - Stephen’s journey to heal himself and share his expertise 10:00 – 17:30 - How Stephen found what works for him and what doesn’t 17:30 – 22:30 - Maximizing productivity and accomplish goals 22:30 – 28:30 - Maintaining a foundation in business and Stephen’s podcast 28:30 – 39:00 - How Stephen organizes the content of his daily podcast 39:00 – 48:00 - The Rapid Five

Welcome to the Healthpreneur Podcast! I’ve got elite athlete turned health entrepreneur, Arianne Perry, on the show with us today! She is the co-founder and president of a company called Sweet Defeat, and the company’s mission is to help people discover how easy it is to reap the benefits of a low-sugar lifestyle. Arianne is going to give us the secrets to bringing a product to market successfully. Their product is a plant-based lozenge that is clinically proven to reduce sugar cravings, and they’ve chosen to have a single sales channel – their website. By carefully curating their marketing techniques, they attract the right people from the get-go and retain a better relationship with their customers through direct communication. Whether you’ve got a physical product, a digital one, or are offering your customers a service, you’re sure to get value from this episode. Arianne does dive deep into the production and strategy behind bringing a physical product to market, but her nuggets of wisdom around marketing, entrepreneurship, and leadership are valuable to anyone. Tune in to hear Arianne and I discuss things like branding, community, and creating a movement – and see how her journey can inspire some leaps in your own. In this episode, Arianne and I discuss: Going from running to finance to running a company. The science and production of a supplement in the U.S. Having a single sales channel and strategic marketing techniques. Facebook advertising, influencers, and what is proven to work. New partnerships, new digital strategy, and constant optimization. What she has learned through entrepreneurship. 3:00 – 8:30 - Running, how she began her entrepreneurial journey, and her struggle with sweets 8:30 – 14:00 - The inspiration, science, and creation of the Sweet Defeat product 14:00 – 18:30 - Creating a movement and marketing strategy 18:30 – 24:00 - What’s to come in the next six months, branding, and community-building 24:00 – 28:00 - The challenges when starting and running a business and doing what it takes 28:00 – 35:00 – The Rapid Five

Hi there, and welcome to another solo round of the Healthpreneur Podcast! Do you ever feel like something must be perfect before you share it with the world? Does that stop or slow you down? Today I’m going to talk to you about the perfectionist trap – and how to finally escape it. The trick is not to seek perfection, but to seek excellence. It’s movement in the right direction to get stuff done. But to do that, we must feel confident in ourselves and know that we are good enough. We must do the internal work. Everything will never be perfect. So, get it done and get it out. Just be a few steps ahead of the people you want to serve. And know that you are good enough. Tune in to break free of the perfectionism trap, serve more people, and get moving closer to your goals. 1:00 - 3:30 - The perfectionism trap and why it stalls the progress of your business and clients 3:30 – 6:00 - Working on your internal program; how we change during our journey 6:00 – 10:00 - Getting things out there and improving upon them as you grow and evolve 10:00 – 11:30 - Everything will never be perfect, so just get it done and get it out. 11:30 – 13:00 - You are good enough and are exactly where you’re supposed to be

Welcome back to another awesome episode of the Healthpreneur Podcast! Today we’re going to dive behind the scenes of an extremely accomplished Healthpreneur’s journey. Danielle Brooks, author of, "Good Decisions” is a nutritional therapist, a clinical herbalist, and the founder of a successful wellness clinic called Lake Washington Wellness. Danielle spent the beginning of her schooling and professional career being told that she couldn’t do things, which propelled her to push for her dreams despite uncertainty, fear, and a pesky ego (who can relate?). She learned that by leaning on trusted relationships and hiring the right people, she could reach heights she never thought possible – and enjoy the process. As entrepreneurs, we’ve all been there; we’ve been told “no,” we’ve been discouraged, and we’ve had moments where shit hit the fan. But what matters is how we choose to grow from those experiences. Tune in as Danielle and I reflect on how self-doubt inhibited her growth, how she moved past it to get what she truly wanted, and why she she’s so excited about helping people find peace with food and their bodies. In this episode, Danielle and I discuss: Her mother’s parting words and how they impacted her. Ignoring when others say you can’t do something. What you need to start a business. Swapping out fear for excitement. Hiring good people and hiring out your weaknesses. 3:00 – 6:30 - Danielle’s journey and how she got through school 6:30 – 10:30 - Gaining confidence and excitement through experience 10:30 – 15:30 - The initial business mistakes Danielle made and how she fixed them 15:30 – 18:30 - Relationships as a key factor for growth and success and how to hire 18:30 – 26:00 – The Rapid Five

Welcome to the Healthpreneur Podcast! Today we’ve got Jason Ferruggia on the show, and he was online even before I was! He’s an original gangster in the field. Jay has been a fitness and lifestyle consultant for over 20 years, has been featured in major publications, hosts a podcast called Renegade Radio, and has helped thousands transform their bodies and lives. Today on the show, Jason discusses the truth about success. He gives insight into the difference between success and fulfillment – especially as it pertains to building a business online. Jason’s unique perspective true fulfillment revolves around the question, “What can I give?” and he has dedicated his practice to connecting and communicating at a deep level with people. Jay is a self-made man and has taken full control of his life and way of being. He reveals the habits and techniques he uses to improve his social skills, confidence, and lifestyle, and helps others do the same. Tune in to hear how to become a better leader, business owner, and friend. In this episode, Jay and I discuss: Achievement versus fulfillment. What is success? The importance of people skills and being present. Tips for self-improvement and business growth. Social media management and identifying what’s important. Being the best at your one thing and avoiding distraction. 2:30 – 7:00 - Jay’s personal journey, awakening, and how he built true success 7:00 – 14:00 - Habits to live a fulfilled life, improve personally, and be present 14:00 – 23:00 - How Jay manages relationships and leads 23:00 – 32:00 - Building a fulfilling business, managing technology, and picking that one thing 33:00 – 42:00 - The Rapid Five

Hey there, Healthpreneurs, and welcome to episode 132 of the Healthpreneur Podcast! Today I’m going to share with you some business lessons that I learned from my recent vacation to Alaska – one of which dawned on me atop a beautiful glacier! Alaska is an incredible place; it really gives you a unique perspective on life, business, and our place in this world. The lessons I learned in Alaska revolve around positive energy, the law of attraction, and self-care. Without all three of these things, you’ll always feel like you’re grinding - and you’ll always be losing an uphill battle. There’s nothing like standing on a glacier and looking into the abyss to put things into perspective, right? If you feel like you’re zoned into your business and it’s time to take a step back, tune in. Get reacquainted with the big picture. Remind yourself what matters most. Remember that you’re an entrepreneur because you desire impact, results for yourself and others, and – perhaps most importantly – freedom. In this episode, I will discuss: 1:00 – 3:00 - My trip to Alaska and the lessons I learned 3:00 – 4:00 - Disconnecting while your business runs itself 4:00 – 7:00 - Energy, attraction, and tending to ourselves for optimal results 7:00 – 10:30 - Lesson from a glacier: Seeing the big picture and getting perspective 10:30 – 14:00 - Setting up your business so you have the space and freedom to recharge

Welcome to the Healthpreneur Podcast! Today I’ve got Ian Hart on the show, and he’s going to talk about avoiding burnout, self-care, and how he structured his online and in-person business. When I first met Ian, he had an amazing back pain solution that helped me immensely. He is the creator of EarthFIT Training Systems and co-creator and founder of Back Pain Relief 4 Life and mybackpaincoach.com with sales in over a hundred countries. He’s been featured on impressive media outlets and owns a luxury treehouse in the middle of the Costa Rican jungle. Ian knows what it’s like to feel burned out, but he also knows what it takes to get back in the saddle and do business in a way that healthy, lucrative, and fulfilling. Tune in to hear Ian talk about the importance of structure, self-care, and systems that allow your business to grow without you. In this episode, Ian and I will discuss: Burnout and how to avoid it. Building structure around your life. Sympathetic and parasympathetic activity. Masterminds, vacations, and retreats. The importance of self-care. 3:30 – 9:00 - Ian’s online journey and how he came back from burnout 9:30 – 14:00 - Enjoying the journey, taking it slower, and learning from struggle 15:30 – 18:00 - Recognizing what you love and what to delegate to someone else 18:00 – 23:00 - Clarity and vision as a developed skill 23:00 – 27:00 - Practicing self-care and recovery 27:00 – 32:00 - The best investments Ian has ever made 32:00 – The Rapid Five

Welcome to a solo round of the Healthpreneur Podcast. Today I’m discussing the topic of idea versus execution. Where would you place your bet? Me? Idea. All day long. Some people think flawless execution is more important than a great idea. But the thing is that there is a cap on execution. Once you’ve got it down, there’s nothing left to do except, well, generate more ideas to keep growing! You see, the possibility for better, stronger, and more innovative ideas is endless. And you, as the owner and thought-leader of your business, have the power to generate these powerful ideas. Execution can be delegated to someone else – but ideas can’t. Tune in to hear my stance on the idea versus execution debate and get clear on where you’re needed most in your business. 1:00 – 2:30 - The two sides to the debate and what they mean 2:30 – 5:00 - Why some people succeed and others don’t when using the same process 5:00 – 6:30 - Why it always comes down to the big idea 6:30 – 8:30 - Delegating the execution process and using your brain for something else 8:30 – 9:00 - Social media examples 9:00 – 11:00 - Why great ideas are endless and execution comes second