The Healthpreneur Show with Yuri Elkaim

Today we’ve got another solo round—a solo sermon, if you will—on the Healthpreneur Podcast. In this episode, I am going to be talking to you about the magic of staying lean. Now, when I say staying lean, I’m not talking about your weight. Yes, staying lean in terms of weight and fitness is great—but I’m talking about keeping your company lean. Many of us are fitness and nutrition experts, and I’m sure we all tell our clients that when you eat better food, you need less of it, right? Well, the same principle applies in business. Many businesses—even successful ones—have a ton of waste. And all that waste means less profits and less money in your pocket at the end of the day, with more work than necessary. So I’ll be talking to you about how to minimize that waste and keep your company lean by hiring the best people, trimming the fat, and ultimately maximizing profits. This is definitely an episode you don’t want to miss. There are some lessons in here that are crucial to any business owner, regardless of the size of your company or how much revenue you’re doing. In this episode, I will discuss: How to properly grow a team. The scaling scam. Why more revenue isn’t always better. Hire slow, fire fast. The Four Quadrant Exercise. The Danger Zone

Today on the Healthpreneur Podcast we have an interview with the one and only Jason Phillips. Jason created a nutrition coaching platform that has been used to help tens of thousands of people. And he’s done some pretty amazing things along the way, like scaling his business to over $100,000 per month in about two and a half years. Just for the record, it took me about three years to crack $100,000 per year—he’s doing $100,000 per month. So Jason is doing some really cool things with his business. But he’s also just a great, heart-centered guy. He’s in it for the long haul and he wants to impact a lot of lives. You’ll see that one of the big themes in our discussion is the journey. There’s no magic pill. Jason is also going to talk about how he evolved from a scatter-brained, chasing-shiny-object type of entrepreneur, to being much more focused and driven based on his vision. Definitely worth a listen, there are a lot of great nuggets in here. In this episode, Jason and I discuss: How to get away from working 16-20 hour days Replicating yourself Why it’s called nutritional coaching Deadlines Speaking gigs Delayed Gratification 4:00 - 9:00 - Jason’s California trip and his certification program

Today we’ve got a very cool episode on the Healthpreneur podcast. I’m going to be talking to Irene Drabkin—author of The Power of the Educated Patient, which is a number one Amazon Bestseller. For anyone who is interested in writing a book or has already written a book, there are some excellent nuggets of wisdom in this episode. And there’s plenty for everyone else, too. Irene is originally from Russia, but now lives in the U.S. She is a certified integrative nutrition health and wellness educator, accredited by Columbia University and the American Association of Drugless Practitioners. She is also currently pursuing her master’s degree in health promotion at Maryland University of Integrative Health. What is really cool about this interview is that although Irene’s book has been extremely successful, she is still on her journey. She’s not at the pinnacle yet. And she is coming from a very heartfelt place—she is very open about her challenges and struggles, which I’m sure many of you will appreciate hearing. I don’t want to give away too much, but imagine if you’re an alternative practitioner and you are surrounded by medical doctors. Yeah. Not the easiest situation to be in. Read on to find out what I’m talking about. In this episode, Irene and I discuss: Why Irene is pursuing her master’s degree How she dealt with being surrounded by MD’s Her daughter’s fascinating health story A whole handful of book-writing tips and tricks Facebook groups Being a mother and an entrepreneur 4:00 - 12:00 - Irene’s start and her daughter’s health story. 12:00 - 16:00 - The three people you need to write a book. 16:00 - 19:00 - Irene’s support group and how they helped her throughout her journey. 19:00 - 23:00 - Self doubt vs. self belief. 23:00 - 28:00 - Knowing when to give advice. 28:00 - 30:00 - Rapid five questions.

For today’s solo round on the Healthprenuer Podcast I’m gonna be talking to you about five ways to be more productive as an entrepreneur. Being an entrepreneur is all about being efficient and effective. I am a huge believer in working smarter not harder, and what I’m going to share will help you do that. The tricky thing about being an entrepreneur, as opposed to being a nine-to-fiver, is that you don’t have a set schedule unless you make one. You don’t have a boss yelling at you if you come into work late or miss your deadline. So you need to be as productive, efficient, and effective as possible. I’m also going to touch on procrastination, which can be another fatal trap for entrepreneurs. So whether you’re just starting out or you’ve been running your own business for years, I guarantee you will get something out of these five tips. 2:00 - 4:00 - Long-term focus. 4:00 - 9:00 - Controllable vs. uncontrollable 9:00 - 11:30 - Tangible sprints 11:30 - 14:00 - The night before 14:00 - 17:00 - Self control 17:00 - 20:00 - Recap and conclusion

Today I’m talking with a longtime friend of mine, Brad Pilon. We’re part of the same masterminds, we’ve traveled together with our families, we’ve known each other for years. Brad is one of the original gangsters in our space. He is the one man who really started the whole topic of intermittent fasting, way back in 2006! He released his book, Eat Stop Eat—which has become the bible of intermittent fasting—and at the time, it truly broke every rule out there with respect to dieting and fitness. Besides Eat Stop Eat, Brad has also started another company called Venus that became the most successful product on ClickBank for three years. We’re talking absolutely monstrous numbers here, which he will get into in the interview. If you’re wondering what is possible when building an online business … If you have a product, a book, a course and you’re wondering what can happen in terms of numbers and volume, you have to check out what Brad has to say. In this episode, Brad and I discuss: Self-publishing vs. traditional publishing Commitment to one idea The intermittent fasting journey How to deal with negative responses from customers Setting your business up to be flexible Brad’s crazy twitter story

Today’s podcast guest is Mario Tomic. He is a certified physique coach, public speaker, digital entrepreneur and world traveller—he is a true digital nomad. Mario lives nowhere—he travels all over the world, generally moving from country to country every three months, and runs his online fitness business from anywhere he can get a wi-fi connection. His coaching company helps entrepreneurs, consultants and executives reclaim their fitness to get in the best shape of their life, and his specialty is being able to bridge the gap between complex exercise and nutrition research, and behavior change psychology. In this interview, Mario will give us a glimpse into what his digital nomad life looks like. He’ll also be sharing some cool lessons from his days working as a digital marketing consultant for some big companies, and how he has translated that into helping him grow his own business. In this episode, Mario and I discuss: The motivation to get into the fitness coaching realm Some amazing digital marketing hacks Staying in it for the long haul Monetization and why avoiding it is sometimes better Mentors and coaches Working remotely 3:00 - 11:00 - Insights from Mario’s digital marketing background 11:00 - 15:00 - Mario’s “calling”

Today we’ve got a solo round on the Healthpreneur podcast where I’m going to talk to you about the two-letter word that will transform your business. This world will help you prioritize what is most important and ultimately make you more efficient and effective. I don’t want to give anything away here and I don’t want to waste any of your time, so let’s just get right into it! 0:00 - 4:00 - The two letter word 4:00 - 12:00 - Priorities, and some of my personal stories

Today, we have the one-and-only Pat Flynn on the podcast. Pat is a self-described fitness minimalist, expert generalist, and business coach. He has built a six-figure monthly income as a solo entrepreneur, he has one of the top 500 health and fitness wellness blogs, and he’s an international bestselling author of three “For Dummies” books! Pat also has his own podcast called “The Chronicles of Strength,” which I was on a few weeks ago. So he’s pretty qualified for this podcast. The coolest thing about this episode is that Pat has some interesting—and controversial—ideas about specialization. While many of us focus on becoming the best we can be at one skill, and focus on doing it better than anyone else—Pat doesn’t necessarily agree. Pat is more of a generalist. And you’ll see that he has some really solid points on why it may actually be better to be decent at a lot of things, instead of being really good at one thing. Plus, Pat is going to share what he believes is the one thing you absolutely must master in order to be successful with your business. In this episode, Pat and I discuss: Pat’s new book Side projects and the benefits of being an entrepreneur Generalism Bootstrapping Using numbers and metrics to build a successful team Communication—why it is so important 3:00 - 6:00 - Pat’s background and his new book. 6:00 - 14:00 - The benefits of being a generalist.

On today’s episode of the Healthpreneur Podcast, we’ve got a special guest. All of our guests are special, but our guest today has actually been invited by NASA on multiple occasions to advise them on strategic countermeasures for long term space flight—which is pretty crazy, right? His name is Mark Alexander and he is the creator of ARX Fitness Technology. ARX is a weight-lifting system that uses motors instead of gravity—and it is taking the world by storm, having already been adopted by a lot of the leading bio hackers in our space. We’re going to talk about how Mark developed this technology, why he developed it, some of the challenges he’s faced, and how he was able to make it into a success story. If you have an idea for a product or a service, or if you’re thinking about how to position yourself in the marketplace—there is some great wisdom in this interview that you definitely don’t want to miss. In this episode, Mark and I discuss: What adaptive resistance technology is all about Efficiency How to educate effectively The simpler, the better Creating a product vs. selling a service The death of the big gym model 04:00 - 9:00 - The creation of ARX

In this episode, I am going to go over the final ten traits that all successful entrepreneurs have in common. This is part two of our series, so today we’ll be going over traits six through ten. If you missed the first five, be sure to go check them out on episode 14. 02:00 - 03:00 - Taking calculated risks 03:00 - 04:30 - Your own products 04:30 - 06:00 - The riches are in the niches 06:00 - 06:30 - Never giving up 06:30 - 08:00 - Good humans 08:00 - 10:00 - Crushing it

Today we have a very special guest on the podcast—Wes Kennedy. Wes is a former Canadian Special Forces operator and sniper. That’s right. After serving, Wes went on to start the Brotherhood of Life, which is the world’s premier training system for military and law enforcement men. He is the number one fitness, leadership and vision coach for warriors, as he calls them. He helps his clients with their fitness, nutrition and health, plus with their mindset and visions. You may not think a Navy SEAL would ever meditate, but Wes uses meditation to square away everything in their lives and get these guys in the right mindset to be able to take on whatever comes their way. In this episode, Wes and I discuss: How Wes became a businessman What it takes to become a special forces operator What he would do differently now How Wes has been able to target his niche Similarities between being a special ops sniper and an entrepreneur 3:00 - 12:00 - Wes’s Transition from special ops sniper to businessman 12:00 - 16:00 - Targeting your niche through Facebook 16:00 - 18:00 - What skills all entrepreneurs must have 18:00 - 25:00 - Hindsight is 20/20 25:00 - 30:00 - Rapid-fire Questions

Today, we have my dear friend and former publicist, Nicole Dunn on the show. Nicole is an amazing person, she was my publicist for three years and she was the sole reason that I was able to get on the Dr. Oz show. She also helped me become a regular contributor to Mind Body Green, US Health News World Reports and a bunch of other websites and platforms. Nicole is the PR person for The Health Influencer and she has worked with people like myself, JJ Virgin, Tony Horton, Brett Hoebel, Emily Fletcher, Josh Axe and a bunch of others. She started Dunn Pellier media in 2008 and she is dominating the health and wellness public relations sector. She’s got a ton of experience with TV shows as a producer and she knows how to get anyone on a talk show. If you’re in the health and wellness space and you want to get on TV—you need to talk to Nicole. Check out the podcast for some great PR tips and to hear Nicole’s cool story about Tony Horton. In this episode, Nicole and I discuss: Nicole’s start with Tony Horton What you need to know about PR Tips on how to start doing your own PR Thoughts on content in today’s media sphere Finding your niche and dominating it 5:00 - 10:00 - Nicole’s Tony Horton Story 10:00 - 18:00 - Essential PR Tips 18:00 - 23:00 - What to Expect at a TV Show 23:00 - 31:00 - Setting up your own PR mission 31:00 - 33:00 - Rapid-Five

Today, we’ve got another solo round on the Healthpreneur Podcast. I am going to be telling you about the five traits of a successful entrepreneur. But this is actually part one of a two-part series, so there will be ten traits in total. These are some essential traits that I’ve noticed in successful entrepreneurs over the years. Some can be taught, others not so much. But check out this podcast for the first five, and stay tuned next week for part two, where I’ll tell you about the final five traits. 3:00 - 4:00 - It’s in your genes 4:00 - 5:30 - Relentless testing 5:30 - 6:30 - New approaches 6:30 - 8:00 - Investing in yourself 8:00 - 9:00 - You have value 9:00 - 10:00 - Customer first

I know that some of you are going to be really excited about our guest today, on the Healthpreneur Podcast. His name is Joe Desena, and he is the founder of Spartan Race. Yeah, The Spartan Race. Obviously, Joe has done amazing things with Spartan Race, but you may not know that he is also a serial entrepreneur. He’s started a bunch of businesses over the years and he’s learned a lot of tough lessons during his years “in the trenches,” so to speak. We’ll get into all that and more in this episode—there’s so much to learn from Joe, and he’s got some really cool stories as well. You definitely don’t want to miss this one. Not only did he conduct this interview from the top of a mountain, but Joe also has a few special gifts for our listeners... In this episode, Joe and I will discuss: Joe’s early beginnings “Fire, ready, aim” Business plans The power of human relationships Going all in Joe’s awesome stair story 3:00 - 10:00 - Stairs, fireworks, entrepreneurial beginnings. 10:00 - 13:00 - Everybody’s got a plan till they get punched in the face. 13:00 - 21:00 - The Spartan origin story, lessons learned. 22:00 - 26:00 - Joe’s “why”. 26:00 - 32:00 - The day-to-day, hiring. 32:00 - 35:00 - The rapid-five questions.

We’ve got an awesome episode for you today on the Healthpreneur Podcast. I’m interviewing Megan Buer, who is the founder of a company called Harmony Restored. She focuses on helping individuals heal from the stress that is at the root of their physical and emotional pain. She’s a certified Emotion Code Practitioner, author of two books on healing, a Reiki healer, and a mom to three. After suffering for years with anxiety, panic disorder, chronic stress, adrenal fatigue, and an autoimmune disease—she then spent ten years researching to figure out the unique tools that she needed to heal herself. This episode is jam-packed with awesome wisdom nuggets, seriously. Not only are there some great business tips in here, but for anyone who works from home, especially with kids—take out your notepads and listen up. In this episode, Megan and I will discuss: Tips for working at home. Creating boundaries and spending quality time with your kids. The transition from physical to online business. Some essential marketing tips for starting out. How to excel at networking. Figuring out what your audience really wants. 3:00 - 11:00 - Working from home, kids, boundaries. 11:00 - 15:00 - How can I take the personal work I do to the masses? 15:00 - 19:00 - The power of asking your audience. 19:00 - 26:00 - Consistency. 26:00 - 29:00 - Big mistakes and learning lessons. 29:00 - 32:00 - Rapid-five questions.

I’ve got a solo episode for you today where I’ll be diving into five costly mistakes I’m happy that I made while building my online business. If you don’t already know, I am a slow learner. And I made a lot of mistakes as I was building my online health and fitness business, but I learned from all of them. In this episode I’m going to share those mistakes with you, so that you can learn the lessons that I’ve learned—without having to make the mistakes in the first place. 4:00 - 8:00 - Guidance and positioning. 8:00 - 1100 - Under-promise, over-deliver. 11:00 - 12:00 - Hiring a coach! 12:00 - 13:00 - Live events 13:00 - 15:00 - The one-man show

Our guest today is a bit different than a lot of our other guests, because she actually focuses mostly on brick-and-mortar. She is a 47 year-old mother of two, and owns a fitness studio in a very small, low-key area in Vermont. Amy is an NASM Certified Personal Trainer, a Certified Weight Loss Specialist, and a Precision Nutrition and Lifestyle coach. She is big on working with women over 35 years old who want to get in better shape, and has set a goal to help 1,000 of her local residents achieve a health and fitness goal by the year 2020. Sounds easy, until you realize that she lives in a town with a population of 800. Why do we have her on our show? Well, she has been able to build a multiple, six-figure business in her small town. And regardless of whether you’re in the online market or not, there are some amazing lessons in this episode and some knowledge that is invaluable to any entrepreneur. In this episode, Amy and I discuss: Similarities between her brick-and-mortar business and the online realm Amy’s unbelievable history with Chrohn’s disease How to focus on one niche and dominate it A few amazing mindset lessons How to build a six-figure business in a small town 5:00 - 13:00 - Creating a thriving business in a small town 13:00 - 16:00 - Amy’s story: Chrohn’s disease, her growth mindset 16:00 - 23:00 - Obstacles, goals, dominating your niche 23:00 - 27:00 - Forget about the money, focus on what you want 27:00 - 31:00 - Rapid-fire questions

Whether you are training for a powerlifting competition or starting your first fitness business, you need to put in the reps in order to succeed. There is no short cuts, but there are best practices. That is what we are talking about in today’s episode with Peter Baker. Peter is a successful trainer out of Tampa, Florida. Before he started his fitness business, he worked at a Coca Cola call center. As a natural entrepreneur, that did not last very long and Peter stepped away to start training clients out of a small space. Since then he has built a thriving online business and shares his tips for success... which he attributes to patience, focus, and developing the right skills. Tune in to hear Yuri and Peter discuss… . How to scale your business online . The importance of finding your authentic voice in using it in your marketing . Why Slytherians are not the bad guys in Harry Potter . How to develop your writing skills . Strategies for taking your training business from in person to an online platform 5:00 - 10:00 - Going from a job at Coca Cola to starting a fitness business 11:00 - 15:00 - How to start building your fitness business online 15:00 - 20:00 - The importance of patience in starting your business 20:00 - 25:00 - Strategies for building an authentic voice in your marketing 25:00 - 29:00 - Speed questions with Peter

In this episode, I’m going to discuss the nine things most people will never tell you about being an entrepreneur. For those of you who are already up and running—you’ll probably get a few good laughs and be able to relate to a lot of what I talk about here. And for those of you who are just starting out, this will give you some great insight as to what it’s actually like to be an entrepreneur. 2:00 - 4:00 1) There are no overnight successes 4:00 - 5:30 2) Sometimes, being an entrepreneur sucks 5:30 - 7:30 3) Entrepreneurship is in your DNA 7:30 - 9:00 4) Happiness is proportional to your ability to be comfortable with uncertainty 9:00 - 11:00 5) Being your own boss is the ultimate form of security 11:00 - 12:30 6) There’s not a lot of success at first 12:30 - 14:30 7) The best school is the school of hard knocks 14:30 - 17:00 8) It can get lonely sometimes 17:00 - 19:00 9) Entrepreneurs and small business drive the economy

If you’re involved in the gluten free or dietary realm whatsoever, you may have heard of Jennifer Fugo—and if not, you should check her out. Jennifer is a functional nutritionist and CEO of The Gluten Free School. She has an awesome blog over at GlutenFreeSchool.com, and has been ranking really well and been very competitive in the gluten free space for several years now. In her clinical practice, she helps women with IBS problems get back on track and tackle their problems surrounding gluten. She’s had a bunch of prominent media coverage—CNN, Dr. Oz, and E-How to name a few—and she is also the author of a best-selling book called The Savvy Gluten Free Shopper: How to Eat Healthy Without Breaking the Bank. In this episode, Jenner and I discuss: Taking time off as an entrepreneur How to outsource certain parts of your business and your life Gluten free eating! Dealing with a QuickBooks disaster Several key marketing breakthroughs Keeping your personal voice within your business 5:00 - 10:00 - Traveling, outsourcing, and staying focused 10:00 - 13:00 - Eating gluten free in Italy 13:00 - 19:00 - Thoughts on taking time off as an entrepreneur 19:00 - 28:00 - Recognizing challenges, dealing with them, and moving forward 28:00 - 31:00 - Marketing, listening to your tribe 31:00 - 38:00 - Jennifer’s story and her advice for new health and fitness entrepreneurs 38:00 - 42:00 - Rapid-fire questions

Sachin Patel is an amazing functional medicine doctor, husband, philanthropist, success coach, international speaker, best-selling author… And also my guest for today’s Healthpreneur Podcast! Sachin is known for sharing super powerful, thought-provoking stuff on social media, and his philosophy is that “the doctor of the future is the patient.” He is doing whatever it takes to keep people out of the medical system, and empower them through education, self-care and remapping mindsets. He founded the Living Proof Institute, which helps people find the root causes of their health issues, and restore health and vitality to their lives. Nowadays, he coaches practitioners all over the world on how to step up into their power and save their communities. Oh, and he’s from Toronto! In this episode, Sachin and I discuss: The world of functional medicine Sachin’s evolution from chiropractor to functional medicine doctor What makes a good role model The value of hiring a mentor Why you should (almost) always go with your gut 4:00 - 10:00 - Sachin’s watershed moment—the start of his career in functional medicine. 10:00 - 17:00 - The evolution of Living Proof Institute 17:00 - 25:00 - Mentors and role models 25:00 - 30:00 - The biggest challenges in the functional medicine industry 30:00 - 35:00 - The magic of intuition 35:00 - 38:00 - Rapid-fire questions

Throw out the name of a top thought leader or brand in the health and fitness industry and I bet you they have been involved at PaleoFX. Every year thousands of health enthusiasts spend 3 days in Austin, TX to get the scoop on the latest trends and developments in the fields of fitness, nutrition, and personal development. This is one of the biggest events in the game, and in this episode we are interviewing the founder to hear how he built the thriving brand. Keith Norris, along with his wife Michelle, started Paleo FX in 2011 with no business plan, but with the realization that there is a pressing need for a conference that helps people understand how to apply the insights of the ancestral health perspective. Since then PaleoFX has grown to be one of the biggest events in the industry with speakers, interactive panels, fitness seminars, and endless amounts of grass-fed jerky samples. In this episode, Keith and I discuss: . What it is like managing an event business . The power of influencers to build your brand and spark growth . How to monetize an event (aside from ticket sales) . Philosophies of a “Mission Motivated” Entrepreneur KEITH NORRIS 0:00 - 5:00 The Value Of Community & The Birth of PaleoFX 5:00 - 10:00 What’s It Like Starting An Event Business? 10:00 - 15:00 The Power Of Influencers 15:00 - 20:00 How To Gain Your Momentum When Starting 25:00 - 30:00 “Mission Motivated Vs Money Motivated” 35:00 - 40:00 The Systems & Processes Of An Event Company 40:00 - 45:00 Monetizing An Event Company & Rapid Fire Questions

Today on the podcast, I am interviewing the founder and CEO of Thrive Market, Gunnar Lovelace. If you’re not familiar with Thrive Market, it is an online delivery service that provides the most popular organic, non-GMO groceries at 25-50% off normal prices. In just three years they have seen a ridiculous amount of growth—going from one to five hundred employees. Gunnar is a serial entrepreneur, focused on using business and health as vehicles for social change. In addition to Thrive Market, he is also the co-founder and co-owner of Love Heals—a jewelry business with over 75 employees—and he has started two technology companies that he has since sold. He has also started two nonprofits in education and environmental sustainability! I had dinner with Gunnar three years ago, and I knew right away that we would be lifelong friends. Not only is he a great entrepreneur, but he’s just an amazing dude in general. Check out the podcast for a bunch of awesome lessons and important nuggets. In this episode, Gunnar and I discuss: The importance of an MVP Gunnar’s fascinating childhood story Rejection, and lots of it The complexities of being a manager Lessons in accountability Keeping yourself healthy in order to be productive 4:00 - 9:00 - Gunnar’s personal story and motives 9:00 - 12:00 - Getting the MVP out there 12:00 - 23:00 - Rejection: The story of Thrive Market 23:00 - 29:00 - Being an effective leader 29:00 - 38:00 - Focusing on individual skills 38:00 - 43:00 - Accountability 43:00 - 48:00 - Rapid-fire questions

What if I told you that the stress of living month to month as a struggling entrepreneur is something to be grateful for? After listening to this episode with Rob Grupe, you will understand exactly what I mean. Rob is the founder and owner of Twice Bitten CrossFit in Oklahoma City. Before owning a gym, Rob served a jail sentence of 7 years in prison. Nearly a decade of time spent in a jail cell would typically break a man, but for Rob, it was a wake up call to create a life built around service, and helping others. In this episode, we discuss the struggles of entrepreneurship, and what it means to build a business based on growth and contribution. Rob shares his story, and sheds light on the power of vulnerability and how to connect deeper with your audience. Tune in to Hear Yuri & Rob Discuss: . The Importance of Maintaining A Growth Mindset . Why Vulnerability is the Key to Connecting Deeper With Your Audience . How Rob includes Craig Ballantyne’s “Perfect Day” Model into his life . How To Provide Value To Your Audience On Social Media 0:00 - 5:00 Going Down The Wrong Path With Drugs 5:00 - 10:00 Growth Mindset Over The Victim Mentality 10:00 - 15:00 From Prison to Gym Owner 15:00 - 20:00 Mentors, Emotional Intelligence, & Vulnerability 20:00 - 25:00 How To Connect Deeper With Your Audience 25:00 - 30:00 Growth, Contribution, & Empowering Your Team 30:00 - 35:00 Daily Routine & The Importance of Planning Ahead 35:00 - 40:00 Rapid Fire Questions & Learn More About Rob

This is a special one, folks. Today our guest is the godfather himself, Mr. Craig Ballantyne. Craig Ballantyne is one of the “Original Gangsters” of the online fitness space. He was my first mentor when I was growing my business online, and he has made a huge difference in my business, as well as many others in our space. Craig is a high-performance coach and author of The Perfect Day Formula - How to Own the Day and Control Your Life. He holds Perfect Life seminars across the globe, teaching thousands of CEOs, entrepreneurs, professional athletes and executives how to overcome any obstacle on their path to success. And he lives just outside of Toronto, which is where I live! In this episode, Craig and I discuss: How to plan out your life in order to achieve the success you want Some great lessons for how to buckle down and get things done Coffee enemas! The number one skill every entrepreneur needs to have The first steps Craig would take in a new business Our thoughts on marketing 3:00 - 8:00 - Craig’s evolution from trainer to holistic coach 8:00 - 13:00 - Writing the movie script to your life 13:00 - 18:00 - Team “Get-it-Done” 18:00 - 21:00 - How can I build community? 21:00 - 26:00 - The power of persuasion 26:00 - 31:00 - Coaching and marketing 31:00 - 34:00 - If Craig started a new business, he would… 34:00 - 36:00 - Rapid Fire Questions