The Healthpreneur Show with Yuri Elkaim

Our guest today is a bit different than a lot of our other guests, because she actually focuses mostly on brick-and-mortar. She is a 47 year-old mother of two, and owns a fitness studio in a very small, low-key area in Vermont. Amy is an NASM Certified Personal Trainer, a Certified Weight Loss Specialist, and a Precision Nutrition and Lifestyle coach. She is big on working with women over 35 years old who want to get in better shape, and has set a goal to help 1,000 of her local residents achieve a health and fitness goal by the year 2020. Sounds easy, until you realize that she lives in a town with a population of 800. Why do we have her on our show? Well, she has been able to build a multiple, six-figure business in her small town. And regardless of whether you’re in the online market or not, there are some amazing lessons in this episode and some knowledge that is invaluable to any entrepreneur. In this episode, Amy and I discuss: Similarities between her brick-and-mortar business and the online realm Amy’s unbelievable history with Chrohn’s disease How to focus on one niche and dominate it A few amazing mindset lessons How to build a six-figure business in a small town 5:00 - 13:00 - Creating a thriving business in a small town 13:00 - 16:00 - Amy’s story: Chrohn’s disease, her growth mindset 16:00 - 23:00 - Obstacles, goals, dominating your niche 23:00 - 27:00 - Forget about the money, focus on what you want 27:00 - 31:00 - Rapid-fire questions

Whether you are training for a powerlifting competition or starting your first fitness business, you need to put in the reps in order to succeed. There is no short cuts, but there are best practices. That is what we are talking about in today’s episode with Peter Baker. Peter is a successful trainer out of Tampa, Florida. Before he started his fitness business, he worked at a Coca Cola call center. As a natural entrepreneur, that did not last very long and Peter stepped away to start training clients out of a small space. Since then he has built a thriving online business and shares his tips for success... which he attributes to patience, focus, and developing the right skills. Tune in to hear Yuri and Peter discuss… . How to scale your business online . The importance of finding your authentic voice in using it in your marketing . Why Slytherians are not the bad guys in Harry Potter . How to develop your writing skills . Strategies for taking your training business from in person to an online platform 5:00 - 10:00 - Going from a job at Coca Cola to starting a fitness business 11:00 - 15:00 - How to start building your fitness business online 15:00 - 20:00 - The importance of patience in starting your business 20:00 - 25:00 - Strategies for building an authentic voice in your marketing 25:00 - 29:00 - Speed questions with Peter

In this episode, I’m going to discuss the nine things most people will never tell you about being an entrepreneur. For those of you who are already up and running—you’ll probably get a few good laughs and be able to relate to a lot of what I talk about here. And for those of you who are just starting out, this will give you some great insight as to what it’s actually like to be an entrepreneur. 2:00 - 4:00 1) There are no overnight successes 4:00 - 5:30 2) Sometimes, being an entrepreneur sucks 5:30 - 7:30 3) Entrepreneurship is in your DNA 7:30 - 9:00 4) Happiness is proportional to your ability to be comfortable with uncertainty 9:00 - 11:00 5) Being your own boss is the ultimate form of security 11:00 - 12:30 6) There’s not a lot of success at first 12:30 - 14:30 7) The best school is the school of hard knocks 14:30 - 17:00 8) It can get lonely sometimes 17:00 - 19:00 9) Entrepreneurs and small business drive the economy

If you’re involved in the gluten free or dietary realm whatsoever, you may have heard of Jennifer Fugo—and if not, you should check her out. Jennifer is a functional nutritionist and CEO of The Gluten Free School. She has an awesome blog over at GlutenFreeSchool.com, and has been ranking really well and been very competitive in the gluten free space for several years now. In her clinical practice, she helps women with IBS problems get back on track and tackle their problems surrounding gluten. She’s had a bunch of prominent media coverage—CNN, Dr. Oz, and E-How to name a few—and she is also the author of a best-selling book called The Savvy Gluten Free Shopper: How to Eat Healthy Without Breaking the Bank. In this episode, Jenner and I discuss: Taking time off as an entrepreneur How to outsource certain parts of your business and your life Gluten free eating! Dealing with a QuickBooks disaster Several key marketing breakthroughs Keeping your personal voice within your business 5:00 - 10:00 - Traveling, outsourcing, and staying focused 10:00 - 13:00 - Eating gluten free in Italy 13:00 - 19:00 - Thoughts on taking time off as an entrepreneur 19:00 - 28:00 - Recognizing challenges, dealing with them, and moving forward 28:00 - 31:00 - Marketing, listening to your tribe 31:00 - 38:00 - Jennifer’s story and her advice for new health and fitness entrepreneurs 38:00 - 42:00 - Rapid-fire questions

Sachin Patel is an amazing functional medicine doctor, husband, philanthropist, success coach, international speaker, best-selling author… And also my guest for today’s Healthpreneur Podcast! Sachin is known for sharing super powerful, thought-provoking stuff on social media, and his philosophy is that “the doctor of the future is the patient.” He is doing whatever it takes to keep people out of the medical system, and empower them through education, self-care and remapping mindsets. He founded the Living Proof Institute, which helps people find the root causes of their health issues, and restore health and vitality to their lives. Nowadays, he coaches practitioners all over the world on how to step up into their power and save their communities. Oh, and he’s from Toronto! In this episode, Sachin and I discuss: The world of functional medicine Sachin’s evolution from chiropractor to functional medicine doctor What makes a good role model The value of hiring a mentor Why you should (almost) always go with your gut 4:00 - 10:00 - Sachin’s watershed moment—the start of his career in functional medicine. 10:00 - 17:00 - The evolution of Living Proof Institute 17:00 - 25:00 - Mentors and role models 25:00 - 30:00 - The biggest challenges in the functional medicine industry 30:00 - 35:00 - The magic of intuition 35:00 - 38:00 - Rapid-fire questions

Throw out the name of a top thought leader or brand in the health and fitness industry and I bet you they have been involved at PaleoFX. Every year thousands of health enthusiasts spend 3 days in Austin, TX to get the scoop on the latest trends and developments in the fields of fitness, nutrition, and personal development. This is one of the biggest events in the game, and in this episode we are interviewing the founder to hear how he built the thriving brand. Keith Norris, along with his wife Michelle, started Paleo FX in 2011 with no business plan, but with the realization that there is a pressing need for a conference that helps people understand how to apply the insights of the ancestral health perspective. Since then PaleoFX has grown to be one of the biggest events in the industry with speakers, interactive panels, fitness seminars, and endless amounts of grass-fed jerky samples. In this episode, Keith and I discuss: . What it is like managing an event business . The power of influencers to build your brand and spark growth . How to monetize an event (aside from ticket sales) . Philosophies of a “Mission Motivated” Entrepreneur KEITH NORRIS 0:00 - 5:00 The Value Of Community & The Birth of PaleoFX 5:00 - 10:00 What’s It Like Starting An Event Business? 10:00 - 15:00 The Power Of Influencers 15:00 - 20:00 How To Gain Your Momentum When Starting 25:00 - 30:00 “Mission Motivated Vs Money Motivated” 35:00 - 40:00 The Systems & Processes Of An Event Company 40:00 - 45:00 Monetizing An Event Company & Rapid Fire Questions

Today on the podcast, I am interviewing the founder and CEO of Thrive Market, Gunnar Lovelace. If you’re not familiar with Thrive Market, it is an online delivery service that provides the most popular organic, non-GMO groceries at 25-50% off normal prices. In just three years they have seen a ridiculous amount of growth—going from one to five hundred employees. Gunnar is a serial entrepreneur, focused on using business and health as vehicles for social change. In addition to Thrive Market, he is also the co-founder and co-owner of Love Heals—a jewelry business with over 75 employees—and he has started two technology companies that he has since sold. He has also started two nonprofits in education and environmental sustainability! I had dinner with Gunnar three years ago, and I knew right away that we would be lifelong friends. Not only is he a great entrepreneur, but he’s just an amazing dude in general. Check out the podcast for a bunch of awesome lessons and important nuggets. In this episode, Gunnar and I discuss: The importance of an MVP Gunnar’s fascinating childhood story Rejection, and lots of it The complexities of being a manager Lessons in accountability Keeping yourself healthy in order to be productive 4:00 - 9:00 - Gunnar’s personal story and motives 9:00 - 12:00 - Getting the MVP out there 12:00 - 23:00 - Rejection: The story of Thrive Market 23:00 - 29:00 - Being an effective leader 29:00 - 38:00 - Focusing on individual skills 38:00 - 43:00 - Accountability 43:00 - 48:00 - Rapid-fire questions

What if I told you that the stress of living month to month as a struggling entrepreneur is something to be grateful for? After listening to this episode with Rob Grupe, you will understand exactly what I mean. Rob is the founder and owner of Twice Bitten CrossFit in Oklahoma City. Before owning a gym, Rob served a jail sentence of 7 years in prison. Nearly a decade of time spent in a jail cell would typically break a man, but for Rob, it was a wake up call to create a life built around service, and helping others. In this episode, we discuss the struggles of entrepreneurship, and what it means to build a business based on growth and contribution. Rob shares his story, and sheds light on the power of vulnerability and how to connect deeper with your audience. Tune in to Hear Yuri & Rob Discuss: . The Importance of Maintaining A Growth Mindset . Why Vulnerability is the Key to Connecting Deeper With Your Audience . How Rob includes Craig Ballantyne’s “Perfect Day” Model into his life . How To Provide Value To Your Audience On Social Media 0:00 - 5:00 Going Down The Wrong Path With Drugs 5:00 - 10:00 Growth Mindset Over The Victim Mentality 10:00 - 15:00 From Prison to Gym Owner 15:00 - 20:00 Mentors, Emotional Intelligence, & Vulnerability 20:00 - 25:00 How To Connect Deeper With Your Audience 25:00 - 30:00 Growth, Contribution, & Empowering Your Team 30:00 - 35:00 Daily Routine & The Importance of Planning Ahead 35:00 - 40:00 Rapid Fire Questions & Learn More About Rob

This is a special one, folks. Today our guest is the godfather himself, Mr. Craig Ballantyne. Craig Ballantyne is one of the “Original Gangsters” of the online fitness space. He was my first mentor when I was growing my business online, and he has made a huge difference in my business, as well as many others in our space. Craig is a high-performance coach and author of The Perfect Day Formula - How to Own the Day and Control Your Life. He holds Perfect Life seminars across the globe, teaching thousands of CEOs, entrepreneurs, professional athletes and executives how to overcome any obstacle on their path to success. And he lives just outside of Toronto, which is where I live! In this episode, Craig and I discuss: How to plan out your life in order to achieve the success you want Some great lessons for how to buckle down and get things done Coffee enemas! The number one skill every entrepreneur needs to have The first steps Craig would take in a new business Our thoughts on marketing 3:00 - 8:00 - Craig’s evolution from trainer to holistic coach 8:00 - 13:00 - Writing the movie script to your life 13:00 - 18:00 - Team “Get-it-Done” 18:00 - 21:00 - How can I build community? 21:00 - 26:00 - The power of persuasion 26:00 - 31:00 - Coaching and marketing 31:00 - 34:00 - If Craig started a new business, he would… 34:00 - 36:00 - Rapid Fire Questions