13 - Breakthrough Business Lessons From Spartan Race Founder Joe De Sena
The Healthpreneur Show with Yuri Elkaim
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Show Notes
I know that some of you are going to be really excited about our guest today, on the Healthpreneur Podcast. His name is Joe Desena, and he is the founder of Spartan Race. Yeah, The Spartan Race.
Obviously, Joe has done amazing things with Spartan Race, but you may not know that he is also a serial entrepreneur. He’s started a bunch of businesses over the years and he’s learned a lot of tough lessons during his years “in the trenches,” so to speak.
We’ll get into all that and more in this episode—there’s so much to learn from Joe, and he’s got some really cool stories as well. You definitely don’t want to miss this one. Not only did he conduct this interview from the top of a mountain, but Joe also has a few special gifts for our listeners...
In this episode, Joe and I will discuss:
- Joe’s early beginnings
- “Fire, ready, aim”
- Business plans
- The power of human relationships
- Going all in
- Joe’s awesome stair story
3:00 - 10:00 - Stairs, fireworks, entrepreneurial beginnings.
10:00 - 13:00 - Everybody’s got a plan till they get punched in the face.
13:00 - 21:00 - The Spartan origin story, lessons learned.
22:00 - 26:00 - Joe’s “why”.
26:00 - 32:00 - The day-to-day, hiring.
32:00 - 35:00 - The rapid-five questions.