03 - PaleoFx Almost Failed. Here's How Keith Norris Turned It All Around.
The Healthpreneur Show with Yuri Elkaim
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Show Notes
Throw out the name of a top thought leader or brand in the health and fitness industry and I bet you they have been involved at PaleoFX. Every year thousands of health enthusiasts spend 3
days in Austin, TX to get the scoop on the latest trends and developments in the fields of fitness, nutrition, and personal development.
This is one of the biggest events in the game, and in this episode we are interviewing the founder to hear how he built the thriving brand.
Keith Norris, along with his wife Michelle, started Paleo FX in 2011 with no business plan, but with the realization that there is a pressing need for a conference that helps people understand how to apply the insights of the ancestral health perspective. Since then PaleoFX has grown to be one of the biggest events in the industry with speakers, interactive panels, fitness seminars, and endless amounts of grass-fed jerky samples.
In this episode, Keith and I discuss:
. What it is like managing an event business
. The power of influencers to build your brand and spark growth
. How to monetize an event (aside from ticket sales)
. Philosophies of a “Mission Motivated” Entrepreneur
KEITH NORRIS
0:00 - 5:00 The Value Of Community & The Birth of PaleoFX
5:00 - 10:00 What’s It Like Starting An Event Business?
10:00 - 15:00 The Power Of Influencers
15:00 - 20:00 How To Gain Your Momentum When Starting
25:00 - 30:00 “Mission Motivated Vs Money Motivated”
35:00 - 40:00 The Systems & Processes Of An Event Company
40:00 - 45:00 Monetizing An Event Company & Rapid Fire Questions