28 - How the American Posture Institute Grew From Local Italian Clinic to Monster Online Business with Dr. Krista Burns

Hey Healthpreneurs, today we’ve got a great guest on the podcast. Her name is Krista Burns and not only is she a great friend of mine, but she also runs The American Posture Institute with her partner, Dr. Mark Wade. If you haven’t noticed, their institute has become a really big deal in our space.

Krista is going to share how she and Mark created the American Posture Institute—I don’t want to give too much away, but it didn’t actually start in America, which is cool. 

As a little background info, Krista is a certified postural neurologist, certified posture expert, a doctor of chiropractic, and she has a PhD in global health policy. So, she has a few qualifications. She is also a highly sought-after speaker and author of the textbook, The Posture Principles. Her goal is to inspire audiences worldwide to understand the importance of posture—which, as you may know, is declining rapidly with the speed of technology.

This episode is jam-packed with tons of great tips, and Krista is going to dive into some really cool stuff involving Facebook, unique skills, and really sticking with the core of your business.

In this episode, Krista and I discuss: 

4:00 – 12:00 - The hero’s journey 

12:00 – 16:00 - Treatment vs. prevention 

16:00 – 25:00 - Videos, list building, engagement 

25:00 – 31:00 - Getting back to your core and engaging your raving fans