The Ecommerce Roadmap

Ads Made Easy is different.A strategy to Supersize your Audience Building a big, warm audience is crucial for online store owners like us. In fact, it's more important now than ever before. As the online world becomes "cookie-less" we'll be less able to rely on traditional retargeting. It's already happening on Socials Media, and 2023 will bring big changes for Google Ads. But there's good news for us. We can use Social Media ads to build big warm audiences full of people that know our Brand and are interested in our products. It's an Audience building strategy that all of us can use. We teach this strategy inside of our Inner Circle. And I'm making it available to you in Ads Made Easy. Join me for a whole week of coaching. I'll show you how to set up ads that will supersize your audience. You'll leave knowing how to make ads that will grow your audience every single day. And you'll do it using a tiny budget. You can join us here, for only $15: https://classroom.thesocialsalesgirls.com/ads-made-easy-coaching-week Even if you've tried ads before and felt like you were wasting money, I promise you. It's not hard. In fact, it's simple, it's repeatable, and you can do it using the content you're already creating. Invest a few weeks into building your audience. It's the fastest, most affordable way to build a big warm audience. You'll see the benefits fast. When you retarget your audience with a call to action, they'll be: 2x more likely (than a cold audience) to click a link and visit your website 2x more likely (than a cold audience) to enter your giveaway 2x more likely (than a cold audience) to watch your videos 2x more likely (than a cold audience) to become a buyer ...and, it will cost 20% - 50% less per click Don't wait. Get started on this important work this week. When you build your audience, you'll set yourself up for long term success.

Reels are a great way to build your Audience because they reach people who are not already following you. When you provide quality content on reels, you'll grow your followers organically. Not long ago, I spent some time with my good friend Tracy Harris. She's an Instagram Expert, and she's really good at getting strategic with content. She showed a group of us a simple way to generate leads with Reels. When I saw what's possible for service based businesses who use Reels strategically, I knew that Product based business owners like us could use Reels to get free traffic and sales. So, I asked Tracy to come and help us with a strategy. Listen in and learn how: -You can create a 3 part framework for your Reels -You will increase traffic and sales by adding one thing -How you can repeat this strategy over and over And lastly: How you can see what's really working, and amplify that content by turning it into an ad.So smart, and not hard! Tracy is launching a new Reels course launching soon.Get the details here: https://tracyharris.co/reelsforbusiness/SSG

Nicoletta spent $60K working with an Ad Agency last year. Nicoletta has a bereavement jewelry business in Australia. Last year she spent more than $60K with an ad agency in an effort to grow her business. Her results were dismal, and the ad agency blamed her poor results on her website. Around the same time, she saw an ad for Ads Made Easy Coaching week. She paid her $15, signed up, and committed to doing the work. And everything changed. In fact, she doubled her sales from January through July. In this episode, you'll hear what she learned in Ads Made Easy that changed everything.We'll talk about her results, and how long it took for her to see big changes.And if you'd like to see the amazing video we talk about in the episode, here's a link to Nicoleta's video on Facebook:https://www.facebook.com/keepsakesbynicoleta/posts/pfbid02cSyT6bsKdktyJdtjqKEqG5QErTqfwmDvBGsBqJ5NQE6ZvUvrV6Xa9RMb5pHaQko5l Get on the waitlist and we'll invite you to the next Ads Made Easy Coaching week: https://thesocialsalesgirls.com/adsmadeeasy

Have you hesitated to use Collaborations as your strategy for organic growth? If you haven't tried a few collaborations yet, what you learn in this episode will make you eager to get started. Here's the back story:Tina Bar On is our Member Success Coach, AND she owns a small online shop that she runs on a very part time basis. Early last year, Tina decided that she was going to focus on Collaborations as her growth strategy for 2021. She committed to doing a Collaboration every month and finished out the year with 10 Collabs under her belt. I've been talking about the value of Collaborations to anyone who will listen for ages. So when Tina decided to do a "Year of collaborations" I made her promise to share her results in case study. Listen in and you'll learn: Details about the Collaboration Events Tina ran Her best strategy to find Collaboration Partners The results of her "year of collaboration" Tina's best tips on how to make Collaboration Events easy and repeatable! Not seeing the results you want yet? Come spend 40 mins with me and I'll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday

How can we grow our businesses organically, without relying on ads? This year I'm seeing more conversations asking how store owners are growing their businesses organically. I think it's brilliant.We all know that we need to invest in advertising to grow our audiences, our traffic, and our lists. And even in 2022 as we're experiencing higher costs, less reach, and diminishing results, I know it's still completely possible to build a big warm audience and get them to take action. It's affordable, and it's a smart strategy. But there's so much more we can and should do to grow our businesses organically. Today I'm talking about Collaboration. What it is, and why I think it's critical for eCommerce store owners like us to make it a consistent part of our marketing plan.. Every one of us is investing time and money building an audience and a list. As business owners, we're Influencers, and we have the attention of a diverse pool of people who can relate to our products, and know, like, and trust us. Time and again, I've watched our Inner Circle Members collaborate with each other successfully. They're introducing each other's products to their audiences.And because they have influence, their audience takes action. It's powerful. Over the next few months, I'm going to bring you real stories from Inner Circle members who have experienced significant growth by collaboration with each other.You'll see what's possible for you. Not seeing the results you want yet? Come spend 40 mins with me and I'll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday

It's the end of the Roadmap to $50K.A few months ago, Sock Doggo quietly crossed the $50,000 mark. As I celebrated (in my mind) I started thinking about next steps, and how I could share the key takeaways with you in a format that would help you grow your business. When I started this project, the outcome I wanted the most was to share what it takes to get your first $50K in sales when you're a solo entrepreneur. When you don't have unlimited time and unlimited funds. It's important, because we're surrounded by a culture that celebrates the big wins, and defines success by sales alone. When you're working by yourself, and your business is growing in baby steps, it's not hard to feel like you're failing when you're measuring your progress against someone's big win.I wanted you to see what's normal for most people. I wanted to show you what worked the best to get sales without spending a fortune. My goal was to give you the information, and leave you with a strategy that you could apply to your business. If you're working on your first $50K, or your first $500K.Come listen.I'll share the numbers, the cost, and exactly what work resulted in the most sales. Not seeing the results you want yet? Come spend 40 mins with me and I'll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday

Almost every business owner has some debt they can attribute to their business. If they don't have debt, they probably remember how they felt when they did. I still remember how I felt when one of my businesses had a lot of debt. Even though I looked successful on the outside, on the inside I felt like a failure. Once managing your cash becomes a juggling act, it takes a lot of the fun out of running a business. Years later, I know that managing my cash and ditching debt is just another problem in our business that we can solve. In fact, you've probably solved bigger problems! Becoming debt free is completely possible for almost every business owner. It just takes a plan. This week, I invited my good friend Ciara Stockeland, on the podcast to help you get started. She's a Profit First Expert AND a former product based business owner! She gets us! Listen in as she shares how she's helped her clients ditch their debt, and take back control of their cash. I know you'll love it. Once you're debt free, you'll feel like you can accomplish almost anything! PS: In the episode, we talk about Ciara's upcoming Debt Free Challenge. For only $37, you will spend a week with Ciara, learn how you can implement Profit First, and get your questions answered! Grab your spot here: https://www.theboutiqueworkshop.com/a/2147515682/2cz2f3cA

GA-4 is here. Every day, we're getting questions from store owners asking what they need to do. It's a big deal, so today I'm bringing in our Inner Circle Google Expert, Leona Griffin to give us the facts, and share the steps you need to take to get ready for this big change. In July 2023, GA-4 will replace your current Google Analytics UA property. That means that store owners will no longer be able to see their past data or collect current data on their current Google Analytics property. If we want to continue collecting data, we'll need to install GA-4 now. And if you're like me, you'll want to be able to compare your 2023 results to 2022, so you'll need to have GA-4 up and running now, so you will have the past year's history when the switch happens next July. The problem for us Shopify store owners is that there is currently no one size fits all solution to continue collecting your eCommerce data with this new version of GA. Listen in as Leona walks us through the steps you can take now so that you'll be set up to make a smooth transition. Also, I know that some of you will need a little extra help. We've planned a GA-4 Workshop for Inner Circle members, so they can get the support they need to get GA-4 installed and working. I feel that this is critical, and because of that, I'm opening this Workshop to non members as well. I know you need this help. You can attend the workshop and get the replay for only $15. Purchase your seat and get registered here: www.thesocialsalesgirls.com/GA4 ** Inner Circle Members DO NOT purchase this**

A few months ago Blue Cobalt shared their genius Branded content strategy in the Inner circle, and when I saw what he had done, I knew it was so good that everyone should have the chance to try this. A bit of a back story. I met Blue earlier this year when we reviewed their site for 15 Minute Feedback. On the episode we tasked Blue with finding a way to show their amazing creations on real models instead of mannequins. Like most of us, Blue didn't have a big budget for a photoshoot, so they got creative.That creativity paid off in spades! Listen in and learn how Blue was able to put together an amazing photo shoot at a beautiful location with perfect models for only a few hundred dollars. It's incredible! Blue walked away with almost 3,000 images and hours of video content that can be sliced up and used on the website, for reels, video posts, email content, and TikTok. I know that many store owners struggle to get images and videos that they can use for their brand, and Blue's strategy will work for most products. Listen in, I know you'll be inspired. You can catch up with Blue and see their beautiful images at https://cobalt.love/ Check out https://www.peerspace.com/ for amazing locations near you.

If you're working hard every day and yet you still feel like you never get to the bottom of your "to-do" list, this episode is for you! I'm talking to my productivity and mindset coach, Krista Williamson about my transformation from swirling in overwhelm to feeling on track and in control of my time. Grab a pen, and listen in. We'll walk you through the process that I've learned to use, and I'll share the surprising benefits I've experienced since we've been working on me, and my skills as a manager. As a bonus, Krista created a free lesson for you. Click the link and download this lesson on Krista's best tips for eliminating overwhelm fast. https://kristawilliamson.com/overwhelm

Feeling like your shop is invisible? Do you continue to post on Social Media even though you feel like you're talking to the wall It's frustrating and exhausting. I recorded this episode with our Member Success Coach, Tina, shortly after she'd been at an in person event with products from her shop. I want you to listen, because you'll learn a different way to think about your ideal customer. We're giving you a strategy you can use to improve your messaging. AND, we'll give you a way to flip your thinking about your audience and how you can grow it. -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

A Simple way to boost your sales for the long term Why do we always complicate things? Most of the time, simple really is better. And today I'm talking to Pam Rodgers, the founder of https://www.stellachroma.com about her easy peasy, super simple monthly subscription that her customers find irresistible. The best part is that Pam manages her subscription in a way that is hassle free, and she makes it work for her. The result is a long term sales boost that will scale as she grows.

I'm a huge fan of investing my time in activities that I can repeat. If the strategy works, I can template it, and run it over and over. The results become predictable, and as my audience grows, so do my results. It's exactly what we teach in our programs. A few years ago, my client Edith Minne, the founder of https://renaissanceribbons.com/, came up with a marketing event that is not only genius but is relatable and scalable. It's so good that I invited her to share with you on the podcast. Listen closely as Edith shares the reason she came up with her idea, how she positioned her offer, and how she's repeated the process and generated a few million dollars in revenue using this one strategy. It's amazing. I want you to think about how you might apply this to your store

What? There's a job in my business that's worth $500/hour? Yes, there really is, and in this episode I'm talking about that mega high value work. My Inner Circle Members talk often about how they are stuck doing the $15/hour work, but what about the high value work The work that's worth at least $500 /hour. Listen in and learn exactly what that work is, and why so many business owners never find the time to do it. I'll share why it's so important that you start doing this work now, and what you can expect when you make it part of what you do. Grab a pen, make some notes, and get ready to think hard about what you really want to happen over the next year. Do it, and promise you, you'll leave ready to take action, get focused, and ditch the overwhelm for good.

A few weeks ago I was working with a small group of smart, successful clients and something happened that literally stopped me in my tracks. It was one of those moments where a lightbulb goes on and you see the piece of the puzzle you have been missing. Duh. We were working on our strategic plans. I've been using this framework for many years, and I know it is the reason I have experienced huge growth and what feels like success. I invited each member of the Group to share the current status of their business, and their vision for the status of their business a year from now. As I was listening to them speak about all the things they are doing, and all the things they want to do, it took me back to the time when I used to feel that way. The time before I had clarity. Good goals are impossible without clarity. Lack of clarity is why we feel overwhelmed. It's why we feel like we never get enough done, even though we work like crazy and we're always "thinking" about our businesses. It's why we're mentally exhausted. All the time. And the good news is that there is a solution. Listen in and I'll walk you through the process. Spend some time on this, and you'll have clarity. In the episode, I promised to put some instructions in the show notes. Here are the questions you need to ask yourself: Current status of my business: - What is my exact revenue for the past 12 months? - What exactly have I paid myself in the last 12 months? - What is working in my business now? - What is not working in my business now? - How many days/hours am I working each week? - Is my business profitable? 12 month vision of the status of my business: - What exactly will annual revenue be? - What exactly will I pay myself? - What exact problems will be solved? - What exactly will my focus be? - How many days/hours will I work each week? - What will my profit be?

Does the thought of working on your SEO make your head hurt? Even though you're worried about missing an opportunity, or worse, doing something completely wrong, you're not ready to hire an Expert. Sound about right? If this is how you're feeling right now, I want you to know it's normal. This episode is FOR you:Listen in as I talk with our Member Success Coach, Tina about the 3 SEO opportunities many store owners miss, AND, the 3 simple tasks you can do that will get you on the right track. And, we even made you a Guide, so you don't have to take notes. Get your copy of Simple SEO for Store Owners here: www.thesocialsalesgirls.com/108

Today I'm talking to Connor Meakin, the Founder of Bluebird Provisions. Bluebird Provisions sells bone broth. Pre Covid, Bluebird's sales were exclusively to brick and mortar grocery stores. The Company was growing and Connor's days were busy managing and growing the wholesale channel. Everything changed in March 2020, when stores stopped ordering Bone Broth, and Connor's sales ground to a halt. In the summer of 2020, Connor was almost broke and scrambling for cash to keep his Company alive. There was no budget for ads, so Connor decided to figure out how he could use SEO to get some traffic to his site. Listen in and hear: The first steps Connor took to get traffic What he did next His results And… How you could apply this strategy too! See Connor's site here: https://bluebirdprovisions.co/

If you've been wondering if TikTok is worth all the "work" you'll put into it, this episode is for you! Listen in, and meet Sylvie Roy, the owner of eclairlips.com. Sylvie's traffic has exploded in just 3 months. All because she started an account on TikTok. The most exciting part is that her visitors from TikTok have become buyers. In fact, her conversion rate from TikTok is 1.2%. It's an amazing result. I think it's Relationship marketing that scales fast. Listen in and get all the details -How Sylvie got started on TikTok -What's working for her now -Her genius strategy for turning visitors into buyers -How she creates content -How she has repurposed her videos successfully

I get to see behind the scenes of a lot of successful eCommerce stores. And almost every one of them uses a pop-up and an automated email flow to generate reliable sales every day of the year. Contact marketing is working right now, in 2022! What's the most valuable way to grow your list? Using a popup on your site Even though we all kind of hate pop-ups, the fact remains that they work, numbers don't lie, and just to give you an example, even in my tiny little business, at Sock Doggo, my popup brings in leads that generate a lot of revenue over time. For a little more than a year, I've been using a popup that offers 15% off your order And what I know, is that even though most of those people don't make a purchase right away, over the past year, 30.15% of them have made a purchase That's a big clue because my conversion rate is hovering around 1% And when I know that 30 out of every 100 contacts from my popup leads to a sale, I know what to focus on. In a little more than a year, those contacts have placed 253 orders which are 24% of all my sales. When you put it that way, its some of the most important work I can do Maybe you're telling yourself that - that's great, but my popup doesn't really work. I know what you mean - because I see a lot of pop-ups, and most of them are not set up in a way that will get them a lot of leads. Listen in, and I'll share the 3 most common reasons that you aren't collecting enough leads. And, I'll tell you what you can do to fix it. Download my guide to creating Pop-ups that convert here: www.thesocialsalesgirls.com/105

When you're looking to get sales now, there are 3 things you need to do to give yourself the best chance of success. I'm going to share it all on the inside, come listen. We're all working hard to get sales. I think most are working hard, and often what I see is that from the outside, it can look like 2 store owners are doing the same things to get sales - and they are - except for some subtle differences that might not be that noticeable. So I'm going to talk about it now - grab a pen, we'll go through all 3, I'll give you examples, and then you can go apply them to your business.

As eCommerce store owners, most of us have been in a position to grow by leaps and bounds over the last two years. We all need to take stock and be grateful. I think every one of us needs to take stock and look at the number of new customers we've gained since March 2020. We have been lucky when Business owners in many other industries have struggled just to remain open. But with the world opening up, 2022 is turning out to be a tougher year for growth for most of us. So we need to make some changes to the work we do. I want you to flip your thinking about the value of quick wins vs playing the long game. Over the next few weeks - I will share what's working now to get more sales- for our members and for me. The episodes will be actionable episodes, so grab a pen and make some notes. Today I'm encouraging you to think strategically about your business. Get focused on generating more leads every day. I'll tell you how. It's not so hard!

Do you sell wholesale? Late last year, my Assistant Becca, set up a wholesale account for Sock Doggo on Faire. We imported our products from Shopify, added in the shop information, and then waited. Over the 4th quarter of 2021 and Q1 of 2022, we've managed to get 17 "smallish" orders from Faire. The best part of working with Faire is how easy it is. When I compare it to managing wholesale orders at Wee Squeak, it's like night and day. For store owners like me, Faire is worth every penny we pay in commission. Recently I started thinking about what would happen if we actually put some effort into growing our wholesale sales. The good news is that our Member Success Coach, Tina Bar-On, has experience growing sales on wholesale platforms like Faire. So I booked a call with Tina, grabbed my assistant Becca, and we made a plan. Listen in to our meeting and walk away with the 3 action steps we're taking to grow our sales on Faire. Come listen. These are no cost actions that will pay you back in no time!

This year I'm all in on collaborations. Here's why: I want to grow my business, but I don't think only using ads is a sustainable solution I know that a lead by referral is worth way more than a paid lead I actually like meeting others and working together towards a common goal And finally, Now, more than ever, I think all of us need connection with others if only to see that people are mostly good. The thing with collaborations is that it's not always easy to get started. And like everything of value to your business, there is effort required, and the return on investment comes over time. When I was thinking about how I could help you see a path to finding some great people to collaborate with, and showing you how it could work, I knew that my good friend Suzi Dafnis does this beautifully. And lucky for us, she can show us how we can do it too. Get your 3 Step Blueprint here: www.thesocialsalesgirls.com/101

Today I'm sharing a story about my business that I never thought I would share. It's kind of embarrassing. For many years I thought that most people who have a successful business or are working towards a successful business would think a lot less of me if they knew about my epic struggle. Recently, I became aware of just how many people struggle with this very same thing. It's paralyzing. It took me years to find a solution. So today I'm telling you about my big fear, how it held me back for years, and how I was finally able to move forward. I know there are some people who will get it, and I know my story can help you.

What would happen to your business if you suddenly weren't able to work? Would it survive? In June of 2019, Sam was suddenly incapacitated by a mysterious illness that kept her bedridden for 17 months. Scary, right? But here's the good news. Before she got sick, Sam was actively working on automating her lead generation, email systems, and outsourcing a few key tasks. Even though her intention was to build a foundation that freed up more time for her to work on sales, what actually happened was that she set her business up to weather the storm that was ahead. Listen in as we talk about the few things (it really is only a few) Sam implemented that kept the sales rolling in and allowed her to keep paying herself even though she was not able to work. It's a perfect plan that we should all implement. See Magnetix here: https://www.magnetixtherapy.com/ Connect with Sam and her journey with Lyme disease: https://www.facebook.com/livingwithlyme.co.uk

If you've had some success on Etsy and you're trying to figure out what you need to do to find big success on your own website, this episode is FOR you. Today, my Reliable Revenue client Mary Wood, (founder of ModernMerrigold.com) is going to share with you how she was finally able to create explosive growth on her Shopify store, even though Etsy had been her #1 source of sales for years. In 2018 Mary decided that she would do what it takes to learn how to grow sales on her own website. In today's episode, you'll hear about her 3 year journey from almost no sales on her site to explosive growth. Mary will share the game changers for her. We'll walk you through the things that she had to learn and implement before she could get the sales she wanted. You'll hear about what kept her up at night, how she knew she was on the right track, and finally how long it took before she felt confident that she is in control of her sales. I think you will love Mary's story, and be inspired to follow in her footsteps. Find Mary here: https://modernmerrigold.com/ Get your Etsy guide here: https://learn.thesocialsalesgirls.com/etsy-guide-for-store-owners/

Recently I hosted a Weekend Retreat for some of our higher volume Members. We spent some time talking about scaling our sales and talked about some of the best ways to scale your sales and grow your profit at the same time. It's exciting to think about what's possible, and actually see a clear path to reach our goals, but before you dive in and think about scaling your sales, there are 3 things you should do to make sure your explosive growth doesn't turn into a dumpster fire. I've been able to scale my own store's sales profitable, and in the last few years, I've watched several of our clients grow their sales to 7 figures and beyond. Here's what happens first: They set up a marketing plan for Reliable Revenue using automations, and Predictable Revenue by creating marketing events they can repeat. They get their financial house in order. They know their numbers, they're profitable, and they pay themselves, even if it's not as much as they'd like. And lastly, They make room to grow by outsourcing some of the work they do, even though they might not feel ready. By bringing others in to help with the work, they create the time and space to grow their sales. Listen in as I break it down and show you how you can prepare yourself to scale your sales this year.

Recently I shared a house with one of my Business besties, Sarah Williams, the Founder of Launch your Box. We've been friends for years, we both have a product based business background, and we serve a similar customer in our service businesses. Sarah teaches people how to successfully launch and grow a Subscription Box, and she also has a 7 figure product based business that includes thousands of people who subscribe to her box offerings. I teach online Owners how to get sales and grow businesses that pay them well. I sold my high volume online store two years ago and started a new store from the ground up. One night at the house, we were both working on our shops, and we had an amazing conversation about the contrast between our businesses, the time we spend working, the tasks we perform, and how we feel about our businesses. At the end of our conversation, we were both convinced that we should share the high points with you because as we talked it through, it was clear that you should know these - they're like the secrets to growing a business you love without losing your way or your mind. Grab a coffee, and a pen and listen in. I think you'll walk away feeling like you've got this! You can hear more from Sarah on her Podcast: The Launch your Box Podcast: https://www.launchyourboxwithsarah.com/blog?tag=podcast

Listen in and learn a powerful video strategy that has had a huge ROI for Nicole at her shop. I love Nicole's common sense approach to Social Media as a whole, but in this episode, we focused on the big results she's getting from video ads she's created from customers' video testimonials. When I saw what she was doing, I knew that we could all benefit from a strategy like this, so I asked her to walk us through the process. Here's what you'll learn: - How she "tested" the video review strategy before she went "all in" - How she finds the perfect customers to give her testimonial videos - Her ad strategy - How she is using TikTok to grow her business - How you can test TikTok ads for (almost) free to see if it's the platform for you You can find Nicole at: https://nicolemarieinc.com/ See her store: https://modernmystics.store

We all know that the biggest opportunity for us to grow our sales is to get more leads. People who come to your site from an email or a text message are at least 7x more likely to buy vs cold traffic that's visiting your site for the first time. But how to get more leads without feeling like a carnival busker? There is a way, and it's easier than you think. Listen in, as the amazing Laurel Thompson of beyamade.com shares how she's turned her website into a lead generating machine. She'll share her strategy, and how you can do it too! See more of Laurel's work at: https://beyamade.com/

Hello 2022! You all know that I am an eCommerce store owner, like you. But you might not know that one of the best parts of my job is that once a month I work with private clients on strategies that will help them reach their goals. Aside from getting to know some super smart business owners, I also get to see behind the scenes of a variety of successful stores. That's allowed me to get really clear on what's working to grow eCommerce sales right now. Come listen as I walk you through the 3 strategies that I think will have a huge impact on your sales this year and beyond. And, brace yourself, because I'm going to challenge you to shift what you're doing and form a new habit this year! Cheers!

I see far too many eCommerce store owners spending hours every week on social media posts and ads. Often they are frustrated, worn down, and wondering if there's a better way to get the traffic they need. The short answer is that Social Media is still a very good platform for building a big warm audience of people who will become buyers, and it's an affordable source of high quality traffic. That said, I think this is the year we stop investing tons of time and emotional energy into the platform and start using it as one of the tools we use to grow our business. Like an app or marketplace, we can decide how we'll use it and set a "time and money" budget that we maintain consistently through the year. Listen in and hear the 4 simple steps I recommend store owners use consistently, and how you can spend a daily budget of $10 a day in a way that will grow your warm audiences significantly and get more traffic to your site for less money. Implement consistently and in a few months, you'll have a big warm audience of people who are visiting your site, signing up for your email list, and buying your products. Here are the 4 parts of your plan: 1. Connection. Attract your perfect audience by posting images and videos that include you, a team member, your products, and a peek behind the scenes of your business. Spend $5 a day consistently on a combination of Engagement and Video View ads 2. Build Warm audiences in the Ads Manager. Create Audiences of Recent Engagers on both Facebook and Instagram, email lists, and website visitors. 3. Use your best engagement or video ads that feature products for Conversion Ads, and target your warm audiences. Spend $3 a day consistently on Conversion Ads with a View Content Goal 4. Retarget Hot audiences consistently with Conversion Ads. Use your most successful Conversion Ads for Retargeting recent web visitors year round. Spend $2 a day consistently on Retargeting with Conversion Ads Join me for a week of small group Coaching in Ads Made Easy https://thesocialsalesgirls.com/92

You won't want to miss this episode because today I'm sharing a new program that we're hosting. First, I want to share that it's completely free and available to our entire audience. I'm thrilled to be in a place where we can offer a little bit of qualified advice to someone who just needs a little help, so they can make progress and know that they are on the right track. Listen in as I share what we'll be doing in 15 Minute Feedback, how you can apply for a review of your website, and what you can expect to learn if you follow along as my team and I bring you behind the scenes of a variety of websites. We'll be giving the shop owner our best advice about their "next right steps". You'll be able to see what others are doing, and then see if the advice we give makes sense for you too! I promise you, you'll learn a lot, just by being "in the room" Nominate yourself for a website review here: https://thesocialsalesgirls.com/91 Join our Facebook Group: https://www.facebook.com/groups/TSSGSupportCommunity Text ROADMAP to (843) 258-4616 (North America only) to get notified when we go live.

Start 2022 on the Right Track Many of us start thinking about goals at this time of year. It's the perfect time to reflect on what's happened in the past, and what's possible for us in the coming year. In this episode, Ashley Alderson, founder of https://theboutiquehub.com/ is sharing some simple and effective tips to get on the right track in 2022. Grab a pen, because her content plan is gold! I know you all want 2022 to be your best year ever. Ashley has generously invited our listeners to join her for a 3-day free event where you'll Plan your Best Year Ever! It will take place January 3rd, 4th, and 5th with training each day on productivity, planning, inventory planning, and content strategy for 2022. https://retailbootcamp.mykajabi.com/best-year-yet-2022 PS The Boutique hub will be launching Hubventory in 2022 - you'll hear why I think this is the best news for all of us that are building our brands. In fact, it's so exciting for me, that I jumped on the waitlist! If you want to be included, jump on the waitlist here: https://hubventory.com/

Running an eCommerce website and an Etsy shop? If you're running an Etsy shop along with your eCommerce store, you'll love this episode. I'm chatting with Etsy expert Lauren Keplinger and what she's sharing is gold! Listen in and learn how: -You can stop feeling like you're running two different businesses by streamlining the work you do. -The work you should do to get results on both platforms. -And, how you can instantly feel good about your relationship with Etsy by making this one small change! Grab Lauren's Etsy Checklist here: https://creativemomboss.lpages.co/seo-checklist/ Learn more about Lauren here: https://www.laurenkeplinger.com/ Get your Etsy guide here: https://learn.thesocialsalesgirls.com/etsy-guide-for-store-owners/

Often I'll see a question in one of our groups asking what a shop owner should do to have a successful in-person event. And the thing is, there's so much you can do to set yourself up for success at the event, and beyond, but there's no handbook! When I heard how Candice Kincaid (she's a member of our Reliable Revenue Program) crushed her goals at a recent in-person event, I knew that I had to share her strategies with you Listen in, and you'll get a step-by-step guide that will prepare you to get sales at your event, and set yourself up to keep getting sales long after the event has passed! Candice's list: Create a simple way to get people to sign up for your email list - follow up with a flow just for them Ask all Buyers if they will "accept marketing" - follow up with a welcome series/second-order flow Invite your current customers to the event Ask the event organizer for free tickets you can use to promote the event Ask the event organizer if they would feature your business in their promotions Have a strategy for handing out contact info (cards, magnets, pens) Offer a broad selection of product to buy on site Offer to ship large items free of charge as a show special Set up a review request for POS sales Promote on social media before and during the event

How to use referrals to supersize your results (and so much more) If you have been longing for a way to grow your sales that doesn't include paid traffic, I want you to listen closely to this episode with Inner Circle Member Kesha Griffin. Kesha is a new member who is working hard on growing her traffic, but along the way, she's had some major sales success from referrals. These organic sales have been a nice surprise, and I think you need the details, so you can think about how you might do this in your business. Listen in, and you'll hear: -How Kesha got a pile of new customers from one referral -How she changed her business after listening to her new customers -Our brainstorming session where we talk about ways she could systemize and scale You can visit Kesha's site here: https://www.eternalgiftstore.com

Have you ever wondered if a Facebook Group would help you grow your business? Or maybe you already have a Facebook Group, and you're struggling to make it work for you. This week I'm bringing you into my Inner Circle so you can learn how you can use a Facebook Group to grow a big audience and get more sales. And, it's entirely possible to do it without spending a dime! This episode was recorded at our Member's only Planning session, and when you listen in you'll learn: - 3 big reasons you should have a Facebook group - What you should have in place before you start - How to grow your Group for free - How to engage your members without getting on a content treadmill - How to get sales and measure your results, so you know you're on the right track We have a whole unit of lessons that walk you through this process step by step, and we thought it might be fun to share one of the lessons in the unit with you, so you can dive in and get your Group growing now. In this free lesson, you'll learn the best way to set up your new group, or you'll audit your existing group. When you've completed the work, you'll be set up to attract your ideal customer, grow your audience, and your sales, without spending a dime! Simply drop your email here, and then check your inbox for your free lesson! https://learn.thesocialsalesgirls.com/facebook-groups-training-with-kelly/

When I work with a client on a Strategy call, my job is to help them identify what's really working to get sales now, and identify opportunities for them to grow their sales without growing their ad costs. Once we have the facts, we make a solid plan that's easy to follow and will grow their sales. I almost always start by looking at this one report in Google Analytics, because it's the most reliable source of data that connects actions to sales, so you stop guessing and know for sure when something you do is working. And actually, it only takes about 10 minutes to build and analyze this report, so it's super easy. Listen in, plan on spending 10 minutes a week on this one task, and watch your sales grow. I know Google Analytics can make people sweat, so we made you a simple 7 click guide to building and understanding your report. I think you'll love it. Grab yours, download or print it, and you'll feel like a pro in 7 clicks! https://thesocialsalesgirls.lpages.co/7-clicks-to-google-analytics/

It's not unusual for a member of our Inner Circle to ask for ideas in our Member's Group. It goes like this: "I'm close to my goal this month, but I need to do something to make it all the way. Can you give me some ideas for an easy promotion I could run?" And this week, I've seen a couple of posts like this. I got to thinking that if our Members are looking for ideas to get some fast sales, that many of you are looking too. So, today, I'm sharing 3 simple promotions you can use that will get you some sales fast! Take some notes and pencil them in on your calendar! Note: I mention the Secret Sale in this episode. You can get a step by step lesson by listening to Episode 34 https://thesocialsalesgirls.com/the-secret-behind-ilses-secret-sale-event-episode-34/

Are you making these "mistakes"? Check your site today. We have a group on Facebook called The Roadmap to 50K on Shopify. It's free to join, and inside you'll find lots of store owners like us, working hard on their Businesses. We share tips and strategies, and the members of the group support each other as they grow. Each week, I welcome the new members personally, and invite them to share a link to their site. I love to see what people are working on, so I make a point of looking at every single site. When I can add value I make suggestions. Here's why I'm sharing this. There are 4 big mistakes I see over and over. And it's important that I tell you because they are Conversion Killers! These are things that could be stopping people from ever returning to your site and making a purchase. So, today, I'm sharing the 4 big ones. I want you to listen in, and check your site! And, this is the perfect time to give you a little gift. It's a lesson from Conversion School in our Inner Circle Training. Drop your email and we'll send you a 7 minute Conversion Audit that will make sure you've covered all the bases, and your site is ready to get sales! The lesson is yours to keep, and there's even a checklist that you can download https://thesocialsalesgirls.com/83 Join our free group, the Roadmap to 50K on Shopify here https://www.facebook.com/groups/TSSGSupportCommunity Don't forget to share a link to your site and say Hi!

Today I want you to meet my friend Ciara Stokeland. She is a Profit First Expert, AND she's built and sold a successful Product based business, so she "gets" us. We're talking about how Product Based Business owners like us, can really struggle with managing our inventory and have Cash Flow issues all the time, even though our sales are growing. What you'll love about this chat is that Ciara will flip the conversation in your head every time you're short on cash. Listen in and transform the conversation in your head from: "I can't pay off my credit card, I'm really bad at this" To: "I can't pay off my credit card because of (reason) and here's how I'll change that going forward so I feel in control again." What I love most about this episode is that it will help you understand that cash flow struggles are Normal and Fixable. Once you know what you can do to manage your inventory and your cash, you'll instantly feel better. Promise. Grab Ciara's free Profit First For Retail Masterclass: theboutiqueworkshop.com

A start-up strategy to hit the ground running Today I'm talking with Kate and Ann Marie, the Founders of rowdykind.com Rowdy Kind is on a mission to make bath time plastic-free. It's a super cool product, and I know you'll want to learn more, but the real reason I wanted you to hear from Kate and Ann Marie is because you'll learn so much about how you can grow your business in a way that will set you up for success from the very beginning. And in fact, they did such a good job that they were able to crack six figures in their first year. Quite an accomplishment for a Bootstrapped start-up. Listen in and you'll learn: - The"legwork" they did before they launched - We'll break down the steps they took - from idea to launch - Their super smart strategy for getting perfect product testers. - How they have involved their audience every step of the way to make selling easy - The simple Brand Rep program that spreads the word to the "right" people I think that's important to consider using some of these strategies even if you've already launched. There's nothing better for getting sales than "word of mouth" referrals, and, the best part is the cost is very little!

If you're a Mom growing a business that's not quite ready to pay you, this episode will open your eyes to just what's possible for you. If you design things to sell, this episode will make you feel like a kid in a candy shop. I'm chatting with Sara Curtis, of oneradianthome.com about how she has created a good income as a designer, even though she has a big family and a busy life. She'll break down how she earns her income, and you may be shocked to learn how she's created several revenue streams which satisfy her passion to create, and she's done it without building in big overhead or managing inventory. Listen in, and you'll hear: -4 ways that designers can earn income now -The 3 things that every designer should focus on to amplify their results -Sara's thoughts on the biggest opportunity for designers I know that you'll see what's possible for you when you hear what Sara is sharing! Meet Sara on IG at instagram.com/radianthomestudio Visit her site at radianthomestudio.com

Almost every eCommerce store owner needs to pay for some traffic so that they can get the sales that they want. But this year, our costs have grown as our results have been shrinking. A few months ago, it became clear to me that what we were doing to get affordable traffic was becoming less and less effective, and I was going to have to get a new strategy. Listen in as our Inner Circle coach Cathy Hayhurst and I share the strategy we're using that's getting us the best quality traffic for the lowest price ever. Grab a pen, because you'll want to take some notes. We'll tell you what we're doing - our results, and how you can apply the strategy to your business. And if it sounds good to you, we'll tell you how you can get the brand new version of Traffic Bootcamp, and work on it live in our upcoming Master Class series. Here's a link to the iOS busting version of Traffic Bootcamp Program + Master Class: https://classroom.thesocialsalesgirls.com/offers/fKGr8MFD/checkout?fbclid=IwAR1jEDv0t0AEotlE0zkYv33BiFuqiUxExww1_W4SD17eap_zIIK1gMfkT7Y Purchase the Traffic Bootcamp Program here: https://thesocialsalesgirls.com/traffic-bootcamp/

Do you see others hitting that magic Million Dollar mark and wonder how they did it? If you do, or even if you're not there yet, I want you to listen to this convo I had with D'Shawn Russell, the Founder of Southern Elegance Candle Co. As you listen, I want you to really "hear" what D'Shawn shares about 3 things. First, how to tell a story with such authenticity that it's almost effortless, and creates sticky customers Second, how to think about your business in a way that makes you feel powerful, brave, and confident. Lastly, listen closely to how many times D'Shawn shares that she failed on the first attempt at so many of the things that ultimately moved the needle. Follow D'Shawn on Tik Tok: https://www.tiktok.com/@dshawnrceo?lang=en See D'Shawn's amazing brand video: https://www.secandleco.com/pages/meet-the-team

Grow up your Business + get more Profit Most of us start our Businesses because we love we've learned we can make money doing something we love. We turn a hobby or a passion into a business, and it's fun. We can't wait to get to work each day and we see opportunities everywhere! It's all fun and games until one day we wake up and we realize we're exhausted. It happens to all of us, and it's a sure sign that it's time to transition from a hobby mindset to thinking like a CEO. Sounds scary? Listen in as Wendy Batten walks us through the steps we can take, and shares the ROI you'll enjoy when you take control and Grow up your Business! Wendy made you a free pack of resources to help you transition into your role as CEO! https://wendybatten.com/ceo

The fastest way to get the results you want If you've ever found yourself trying "all the things" in an effort to get the results you want, you're in good company. I think it happens to all of us at one time or another. When this happens, most of us jump into action and we try a bunch of things to see if we can move the needle. But really, that's not usually going to solve your problem. The truth is that you'll improve your chances of being successful if you stop and take some time to figure out why you're not making progress. Do this, and instead of throwing spaghetti at the wall, you'll know what you need to do to fix your problem. It sounds simple, and I know that it doesn't always feel simple, so I grabbed Tina Bar On, who leads our Member Success Team, and together we outlined a strategy that anyone can use. Take the quiz here: https://thesocialsalesgirls.typeform.com/to/HWwjWx

If you're on the fence about including SMS (text) into your Marketing Plan, I've got 3 reasons that will make you see why you can't wait. Join me and Navin Jain of Klaviyo, as we spill the beans on what's possible for your store if you get started now. Listen in and you'll learn: The 3 big reasons you should add SMS today Jaw-dropping stats that will help you see why it's a platform we can't ignore The most effective ways to grow your list Some quick and easy things you can do to get sales from SMS marketing fast Here's a link to get our Implementation Workshop delivered to your inbox: https://learn.thesocialsalesgirls.com/klaviyo-sms-training/

You know how you feel when nothing is working, even though you're doing "all the things"? If you've ever felt like you aren't getting any traction, you're spinning your wheels and you don't know what to do next, this episode is for you! Listen in, and I'll tell you exactly what you CAN do when you feel like nothing is working. On September 15th 2021, I'll be hosting a free workshop that will show you the way to getting "unstuck" so you can move forward and start reaching your goals. You'll learn why you aren't getting the sales you want, and you'll know exactly what you need to do to fix it! You can get an invitation here https://thesocialsalesgirls.com/growth-plan-workshop/ If you're listening after September 15th 2021, simply join the waitlist, and we'll invite you to the next workshop!