The Ecommerce Roadmap

If you've been afraid to simplify your product selection and slash your inventory costs, you're not alone. But before you rule it out, listen to what can happen when you rip off the bandaid and slash your inventory. In 2020 Alexandra had her best sales month ever and finally cracked a $100K year. Even though she was excited to reach a big milestone, she felt like she was on the verge of a breakdown. She had several product lines, and restocking took hours each week. She was teaching online classes, selling breast pump parts, toys, carriers, and more. Managing inventory and listing new products took a huge amount of her time each week. She simply could not get everything done. And, she couldn't see how she could grow her business, make money, and keep her sanity. So, she slashed her product lines down to one category. It was a bold move that paid off in a big way. Listen in as Alexandra shares the steps she took, and how a few months later, her sales have tripled!

Hey there - you know that if you can increase your AOV that you'll grow your sales, right? And, you'll do it without having to do a whole bunch of extra things. Today I'm giving you 3 genius strategies that you can use to grow your average order value so that you can get more sales, and make more money this year!

Want to increase your conversion rate and get more sales from the traffic you have? Listen in, I'm going to share 3 things that have a direct effect on your conversion rate. Here's the part that's shocking. These things are critical and have a huge impact on conversion, yet nobody talks about them. I'll break it down for you. You'll be able to check your store and put a plan in action to get better conversion rates without spending a dime.

How to solve your sales problem If you're not getting the sales you want - or if you're not getting any sales, this episode is for you. We're going to talk about why, and how you can fix it. Listen in, and I'll explain what "normal'' results look like, how you'll know if you're on the right track, and I'll even give you a little bit of work to do each week. You'll take control of your results, and I promise you, you'll leave feeling a whole lot better!

Have you ever had that uncomfortable feeling? You know the one where you are really starting to question if your business is viable? Will it ever pay you well if something doesn't change? You might even be feeling a little trapped. Listen in as I chat with Shannon. You'll hear how she knew that: Her business concept was flawed What she did about it How she took what she'd learned and applied it to her new concept How she relaunched and went from 0 to success in a few short months. The one thing she did that set her up to get immediate sales. The Best Part? She's going to give you advice you'll be able to bank on!! See Shannon's "reborn" business here: https://birdmoss.com/

The other day I was talking Strategy with our Marketing Coach, Tania. She has a fast-growing store, and she had a list of things she wanted to discuss. Listen in as we talk about her Social Media Strategy. How she found the perfect people to work with, her transition strategy, and what happened once she let them take the reins. We also talked about how Tania could help her team drive even more traffic and sales from Social Media! If you're ready to give up the grind of daily posting, or you're building a Team, join us!

Struggling to get good results from your ads on Facebook and Instagram? If so, this is for you! In our recent Traffic Bootcamp Live week, I built some brand new audiences that won't be affected by the recent iOS changes. Last week, I tested these audiences as targets for my Conversion ads, and the results have been promising. Listen in, and I'll share what I've done, why it's important to you, and how you can take what I've learned and use it in your business.

Today we're going to unlock the secret to running a successful promotion with an Influencer. Join me, and my guest Courtney Lynne, an Influencer with a track record of successful promotions, AND she's the founder of The Pet Influencer Society, a membership for Dog Moms who understand how to provide value for the Brands they partner with. You'll learn: → How to set yourself up for success before you even start → What to look for when you are searching for Influencers to partner with → How you can measure your results, so you know what's working! Listen in and you'll leave inspired and ready to set up a killer promotion! You can find Courtney on IG at @thedogmomboss or visit her site at dogmomboss.com

Makers, and Designers, this is for you! Today you'll meet Joanne Litz, a long-term Inner Circle Member who has successfully moved her Fashion Business online and set herself up to scale. Joanne is a Fashion Designer and CoFounder of her label Steel Pony. Like most Creatives, Joanne loves the experience of making a beautiful product that people buy. Over the years, she's been able to move a significant part of her sales from wholesale and in-person to Direct to Consumer on her website. Here's the part of the story you'll love: Over the past few years, Joanne has been able to scale her online sales in a way that feels good, allows her to still be creative, and doesn't keep her stuck behind a sewing machine. In fact, she's created a process that made room for her to work from the beach four days a week! I asked Joanne to share her "formula" with all of you. I know it will open your eyes so you can see a path to getting the income you want, and the lifestyle you've been craving! See Joanne here: https://steelpony.com

Listen in and you'll walk away feeling like you have the power to control the results in your business. You'll meet my guest, Kelly Barth, and you will be inspired by what she shares with you. And as a bonus, she'll walk you through the steps she took to increase her Conversion Rate and build the business she really wants! See kelly's site here: https://www.cabooties.com Find out more and get on the waitlist for Reliable Revenue here: thesocialsalesgirls.com/reliable-revenue

Do you spend far too much time shipping? Wondering when it's time to move to a 3rd Party Logistics Company? If you're having trouble making the decision to finally move your products out of your house, and let the experts do the packing and shipping, this episode is for you. I asked our Inner Circle member Alison to share her experience with you so that you could hear first hand: How to overcome your fear of letting go How to be strategic with your time What's important when you decide to move to 3PL Listen in, because you'll want to hear what can happen when you finally retire that tape gun.

In this episode you'll meet Laurel Thompson. She's Inner Circle Famous, and after you meet her on this episode, you'll understand why. Today Laurel is sharing how she finally hit the wall (in frustration) stopped trying to grow her business using Ads, and decided to spend her time growing traffic organically. You'll hear what she did to get the right people to her site for free, and how she set her site up to be really sticky! You'll love this because it's a foundation-building, long-term strategy that many of you can use! I also promised to share a fun little known fact about Laurel. It will make you smile. When I asked her if there was anything else I should know, this was her answer. "Fun fact: in a former life I was a touring musician and I've played music all over Europe and the UK" Clearly, her talents are endless. I'm definitely going to ask her to be my opening act for the next live meet-up! In the meantime, check her out here: https://beyamade.com/

Thank you for joining me on this journey. Your support, encouragement, and reviews of the Podcast make me want to do more to help you grow the business you've been dreaming of! In this episode, I'm inviting you to join me for a week of coaching in Traffic Bootcamp Live! We'll work together in a small group setting, and I'm bringing my team of coaches and mentors with me so that you can get the help you need to make massive progress. It's a chance for you to get unstuck, and feel like you are in control of your results! Listen in to get all the details. Get your spot here: https://thesocialsalesgirls.com/traffic-bootcamp-live?fbclid=IwAR27YnS2lfSrBS9TjaCt15tIi_tEo3YwQOdbxDzB1ik_lYVHK5BaYKHWKBc Note: Traffic Bootcamp Live is scheduled for June 13-19th 2021. If you're listening after these dates, click the link and we'll invite you to the next session!

Need more traffic, but you can't spend a fortune on Ads? Or maybe you're overwhelmed and stressed out every time you open your Ads Manager? If so, you'll love this episode. Join me, and our Inner Circle Traffic Coach, Melanie, and we'll share how you can get more traffic for less money, and feel confident that you are on the right track and in control of your results. We'll talk about setting up tests, tweaking your results, and Melanie will share what can happen when you take a few weeks in Traffic Bootcamp to really learn what will work for you! We'll wrap it up with her best tips, and we'll invite you to join us for Traffic Bootcamp Coaching week on June 13th! Get on the waitlist for Traffic Bootcamp Live! here: https://thesocialsalesgirls.com/traffic-bootcamp-live

6 weeks to control her Traffic. An Insider's look! Get ready for a raw and real conversation with Karen Hartman. You'll hear how she's finally clear and feeling confident that she can drive enough traffic to her site without breaking the bank. How she used tests to identify the best audiences and consistently reduce costs. The one thing she wishes she did a year ago. Her advice to everyone who is struggling to get momentum. Get on the waitlist for Traffic Bootcamp Live! here: https://thesocialsalesgirls.com/traffic-bootcamp-live

Why do some people struggle to get their store off the ground when other people seem to grow their sales effortlessly. In all the years I've been teaching store owners how to win at eCommerce, I can tell you it boils down to one thing. And even though this one thing should be intuitive, most of us are too close to our businesses to see it clearly. In this episode, I'll lay it out for you, and share my secret recipe for building a solid foundation. It's so simple. I know you'll love it. PS: Watch for our upcoming Traffic Bootcamp. An intense week together that will leave you with the power to control your traffic and a vision of what's possible for you! And, it's only $10.

A few weeks ago I saw a post in our Group that stopped me in my tracks. Our Member, Alana Rivera shared an amazing story about how she was able to crush her sales goal for the month. Her tone was confident, and I could tell that she was excited about exceeding her sales goal, but more than that, she felt confident and in control of her sales. And that is when I knew that she could do anything this year. Listen in, and Alana will share: How she set her goal last month The marketing she did each week. Her best advice for a busy store owner who has limited time, There's nothing magical, except for the result! Listen in, and then create your plan. Visit Alana at: https://www.ettaandbillie.com In the episode, Alana references the Predictive Conversion Tool she used to set her goal. Get a free lesson and your own Predictive Conversion Tool when you join the Inner Circle Waitlist here: https://thesocialsalesgirls.com/inner-circle

This week I spoke with our Inner Circle Coach Teara about her solution to replace apps with custom code! It's an amazing perk for any Shop Owner who wants to cut down on costs AND increase their site speed. You can watch the whole live broadcast, complete with Q&A here: https://www.facebook.com/thesocialsalesgirls/videos/819345935603577 If you'd like to receive text reminders for my Friday Live tips, simply text "Roadmap" to (843) 258-4616

I firmly believe that every single business owner should consider adding in a recurring revenue stream. Even us product-based businesses. And the reason why? Income security. Stop Guessing what your sales will be. Listen in, as I talk to my Mentor, Stu McLaren about all the reasons why you should, and all the ways you can add that extra recurring revenue without reinventing the wheel or investing more. If you want more, join me at the Tribe Workshop this week. Register here: mo311.isrefer.com/go/workshop/a562 Let's get our wheels turning, and make recurring revenue a reality for you!

What if I told you there is a strategy you can use that will dramatically increase your chances of getting sales? Sound Good? It's an eye-opener - if you've been selling for a while, or even if you're kind of new. A few years ago, in an effort to increase my own conversion rate, I did some digging. And what I found out will flip how you think about what you have to do to get more sales! Listen in, and I'll share everything you need to know about this strategy, AND how you'll use it in your business

I don't want you to grow your business by relying on ads to get sales. It's risky. More often than not, you'll end up upside down financially, but there's another reason. You might spend a lot of time tinkering in your ad account, and lose your focus on what will really move the needle. There's no doubt that Ads are great for finding your people, and getting them to visit your site. But. I've seen lots of evidence that there is a better way to get sales. Listen in, and I'll share the What and the How.

Last week I was answering Member's questions in our Inner Circle, and when I came across this question, I stopped in my tracks. "What if my ultimate goal was to sell my business? What boxes does my business need to check in order to be attractive to a buyer?" And if you know me at all, you know that this is my thing. I've grown and sold 2 businesses, and my plan is to do it again. But when I created my response, I realized that my advice is good for everyone. It's not just for people who might sell one day. Nope It's for every single one of us. And there's one good reason to do these 3 things. It will help you sleep better at night for sure. But really, it could save your bacon if disaster strikes.

If you've ever thought about crowdfunding on Kickstarter, Indiegogo, or even on your own site, you'll love this conversation with Brianna. Listen in as Brianna brings us behind the scenes of her recent Kickstarter Campaign. She'll tell you how it rolled out, what's happened so far, and her next steps. The best part? She'll share 3 things you must know before you start a campaign!

After a conversation with our Inner Circle Conversion Coach, I knew I had to share this little training with you. If you've ever asked yourself if you're sending the right traffic to your site, this episode is FOR you. Listen in and learn How you can tell if you've got the right traffic. What you might be doing to create the problem. The things you can do now to get back on track and start getting sales. In this episode, I send you over to Google Analytics to check your data. Don't stress, you're just going to analyze your reports. When you're done, you'll be confident about your next steps! To create the reports you'll analyze, go to: Audience Overview, and use the date filter to look at the last 30 days. Analyze. Open the date filter and tick the "Compare" box. Select previous period. Analyze Untick the "Compare" box. Under Audience, click the sub category, Behavior → New vs Returning. Analyze In the episode, you'll learn what to look for, what's normal, and how to analyze your data.

How to get big things done You might think that I have a great system that I've been using to get all the things done. After all, I've been running 2 businesses for years, and I've been successful. But I have a secret. Ask me, and I'll tell you I'm disorganized, a poor planner, and waste a lot of time. As my business grows, it's been increasingly difficult to get big things done without creating chaos in my daily routine or starting a project that never gets finished. Maybe you can relate? As an eCommerce store owner, you have a long list of tasks that can't wait. Where do you carve out time to take on a project that will up-level your business? The good news is that there is a strategy, and it works for solopreneurs and people with a team? Listen in, and give it a try. If you're like me, you'll realize that you have more time than you think!

Wouldn't it be amazing if you could look into the future and see what your business looks like a few years down the road? What would change if you knew exactly when you were going to be in a position where your sales grow without you having to jump through hoops and try all the things? What would change if 38% of your revenue came from an automated email funnel? (yes, really) Today I'm walking backwards with Sarah, a member of our Reliable Revenue Program. She's built the business she was dreaming of, and she's done it in 3 years flat. I want you to hear what it was that really worked because they are things that you can do now, so you can get your own Reliable Revenue even faster. Sarah's website: www.mysweetestmemories.com Learn more about Reliable Revenue and get on the waitlist here: thesocialsalesgirls.com/reliable-revenue

My strategy for Reliable Revenue Every store owner ever wants sales they can rely on. Every day, every week, every month, all year long. In this episode, I'm bringing you behind the scenes of our Reliable Revenue Experience. Listen in, and I'll tell you exactly what it is, and why it works so incredibly well. You'll see how you can get reliable revenue because I want you to see what's possible for you when you become the marketing expert in your business. Lastly, I'll share what happens if you join us for this year's Reliable Revenue Experience. Get on the waitlist to join Reliable Revenue: thesocialsalesgirls.com/reliable-revenue

You're building the business you've been dreaming about, but you wish you could step on the gas and get there a little faster. Sound familiar? Listen in, and you'll meet four Shop Owners who supersized their businesses last year. They'll tell you about their business transformation, and how they were able to super size their results in only a year. I know many of you need to hear what they're sharing, because it will show you what's possible for you to achieve this year. Alison owns www.easeliving.com Joanne owns steelpony.com Jennifer owns www.jjcaprices.com Nicola owns: www.theaccessorybarn.com If you'd like to get an invitation to join us in Reliable Revenue this year, drop your email here: thesocialsalesgirls.com/reliable-revenue

Lesley is on track to grow a million-dollar business in just a few short years. In this episode, she shares how it all happened. What she did that produced the biggest results, and what she wished she'd known at the beginning of her journey. It's so valuable for you to know this, because even though we feel pressure to do "all the things", the results we get generally come from a few things. There are things we can let go. When you're pressed for time, it's even more important for you to get this straight. Make sure you listen all the way through, because in the last few minutes, Lesley drops pure gold. A strategy she's used to grow her big, beautiful business even though she only has a few hours a day to work on it. It's so good, I want to give it a try! You can find her here: hummingbirdlanefabrics.com

When it comes time for me to update you on my sales at Sock Doggo, I always sweat a bit. My sales should be better, and I should be growing faster. I wonder if you feel that way about your business too? Anyway, I know we're all juggling a lot, and none of us have as much time as we want when we have a growing business, and a list of ideas as long as our arm. So in this episode, I'm drilling down and sharing exactly what worked to get sales. The tactic. And I'm sharing what I did that worked because I know there will be something in that list that you can grab and implement. And it will make your business better. Grab a pen. And last thing: If you want to make yourself feel better fast, take a look at what's working in your business. Use a chunk of time, like 6 months or a year. I promise you'll feel like you can control your results, and you'll walk away with a short list of things you can do to grow this year.

When I had a chance to do a deep dive with our Inner Circle Member Nicole Di Rocco, I knew that I wanted to talk about how Makers and Designers can scale their businesses and still be profitable! In 2003, Nicolita launched Nicolita Swimwear, a no pinch-fit line of bikinis for women that solved that dreaded muffin top struggle. The year she went from sewing her own designs to landing a huge order with Nordstrom taught her a thing or two about scaling while creating profit in her business. Since then, she has been featured on CNN, NBC and even landed the deal with Billionaire Tilman Fertitta on CNBC's hit show, Billion Dollar Buyer. As promised she's sharing her pricing calculator here, so don't wait! Download this slick little tool, and go find more profit in your business. LINKS: www.fashionbizmentor.com/price-to-profits-access-calculator

When was your last whopping win? A few weeks ago, Sacha Whitehead reported a big win in our Inner Circle members group. She was able to generate 691 good leads for only $68. And of course, everyone wanted to know what she did to get that whopping win. Even me. So I had a look at what she did. And that's when I realized I had to share. Because most of the time, it's only a few (hard to recognize) things that make difference between a "ho-hum" result, and a big win. Listen in, as Sacha shares how it went down, and we talk about the little details that supersized her result. I know you'll want to see the post responsible for that big win, so here you go!

If you've got some big goals, but you're wondering how you can reach them, this episode is for you! Today I'm joined by six of our Inner Circle members who have reached big milestones in their businesses. I love this episode because they're not just sharing the milestones they've reached, but they're also breaking down how they did it, and that means YOU can do it too! Listen in and grab a pen. You'll want to take notes because they're definitely spilling the beans on some insider secrets! LINKS: Kelly Barth www.cabooties.com Dorene Church Nowatzke columbiafragrance.com Melisa Averinos www.yummygoods.com Nichole Forsline thesolidbow.com Katie Stegmeier Boteler MissMonogramGifts.com Courtney White fineranddandy.com Find out more about The Inner Circle here: https://thesocialsalesgirls.com/inner-circle/

Join me and our Inner Circle Marketing Coach, Tania, as we share our secret weapon, Marketing Momentum. You'll learn what Marketing Momentum is, why it works so well, and how our members get results fast. It's the unit in the Inner Circle classroom that our members love the most. First, because it gets them sales, but it's more than that. Every Marketing Momentum is an event that you can implement to get sales. We don't only tell you what to do, we show you how to do it. Use the Social Media templates, and email scripts to get your event up and running in no time! Get to know our Marketing Coach Tania and be inspired by her story (she started at almost 0) Tania Bisaz: www.bits-and-bobs.ch

If you want to set yourself up for significant sales growth in 2021, this episode is for you! I'm sharing the "One Thing" you'll want to focus on because, without it, you risk not reaching your goal. Before we talk about the "One Thing", I'll give you the back story, and the outline of the 3 step plan I use. It's the plan that's helped hundreds of Inner Circle Members, (and me) create goals that are achievable, keep them profitable, and make them feel like they are in control of their results!

What would you say if I told you about 5 quick wins that could be the foundation for your future success? After you listen, create a plan, and break it into action steps. Then, get it on your calendar, because really, you can do it all in one day a week! Here are the quick wins, in order! Episode #1 Why you're not getting results Episode #31 This is the game changer - Have you done this Episode #2 How to have a business that pays you well Episode #10 A simple content plan that will get you traffic Episode #4 25% of my sales from this one strategy Listen in and you'll walk away with a clear vision of where you are in the big picture and the work you need to do to make the most progress in 2021.

What would you say if I told you that there are just a few things you need to implement in order to transform your $30K a year store into a $100K a year store? Today I'm talking to Michele Foerst, the Founder of GreeneryGal.com She's also a member of the Inner Circle Community. Even though her business just turned 2 this year, she's cracked six figures. When I asked her how she did it, she gave me a detailed answer that was Gold. I knew I had to share, and we needed to break it down so that you can see what's possible for your shop too! LINKS: greenerygal.com www.facebook.com/GreeneryGal www.instagram.com/greenery.gal

Wes is a popular guy in the Inner Circle! About a year ago, he joined us and started his own journey to $50K. Listen in and hear the 4 things he has focused on that have brought him to a place where he can: Get a paycheck Work full time on growing his business Stop being afraid to sell (Makers, you know what we're talking about) And finally, feel confident that 2021 will be a 6 figure year at carlwesley.com

This 10-minute episode will make you rethink how you are communicating offers to your audience. I'll share this mistake I made that resulted in a 92% increase in my Conversion Rate. And then, I'm going to leave you with a list of things you can do to maximize your sales every time you have an offer.

In this episode, you'll meet a successful Inner Circle Member who has created an event that she uses 3 times a year to give her sales a big boost. It's an event that she can simply rinse and repeat, so it's stress free and her Audience knows exactly what it is, what happens, and why they don't want to miss it. The best part is, you can do this too. Listen in, to see what it is, how to set it up, why it works (don't miss this part - it's gold) and lastly, what you can expect. You might want to visit Ilse's site: www.bangilicr.com

Brooke McCallum has a great story to share. Listen in and learn how she and her business partner Jodie are blazing an e-commerce trail across western Australia. There are two big takeaways that I want you to listen for and think about: How they have exploded their sales by targeting a very specific person and then creating a simple, clear offer just for her. How they used questions about their product and service to vastly improve their conversion rate. Listen in, and then go think about how you might use these strategies to create some big growth! To find out more about Brooke and Jodie's shop, visit https://www.sockable.com.au

In the episode, I'm sharing the one email subject line that has earned me more sales than any other email I've sent. Listen in and I'll share the actual subject line, I'll give you context by sharing when to use it, and how you can get the best open rates, click rates, and sales.

It's officially been 12 months since the cart opened at Sock Doggo. In this episode, I'm sharing my results, but what you'll really want to hear is this: There's one thing that we all must do because it will change everything. Don't miss the opportunity. We'll talk about what it is, why it's a Game Changer, and how you can get started.

If you're a Maker, you'll love this story. Meet Juliana Avelar, the inventor of the Jewel Loom. Juliana is a Maker—creator of beautiful beaded jewelry and more! The Jewel Loom is the custom product she designed for others to make their own creations. Listen in to hear what happened when she partnered with another Maker in the jewelry industry. I love the creative way they have collaborated. They're creating an epic experience for their audience, having a great time, and making thousands of dollars while they do it! You can find Juliana here: jewelloom.com And on Facebook here: www.facebook.com/Jewelloom

If you're looking to maximize your sales this holiday season and reduce stress and overwhelm, this episode is for you. I made a simple, 3 step plan for Sock Doggo that you could easily use for your store. It's focused, clear, and strategic, and there's no tech bells and whistles to trip you up. You'll find the email strategy I mention in Episode 9.

If you've ever dreamed of turning your side hustle into your full-time thing, this episode is for you. I want you to meet Madeline. Earlier this year, she got notice that her job as a Project Manager was ending. Even though she had always dreamed of turning her side hustle into her full-time job, she thought it was a long way off. Listen in and hear: The creative strategies she has used to replace her full-time income The mental shift she made that changed everything The biggest benefit she got from losing her regular paycheck. Check out Madeline's site at www.colorfulcute.com Or on Instagram @colorfulcutegoods

Stop what you're doing and check your pop-up! Actually, listen to this episode first. It's short, clear, and it could change everything for you. Here's what you'll learn: Three reasons why you need to check your pop-up now. How to tell if your results are normal, and what you should aim for. The 4 biggest pop-up mistakes you can make and how to fix them.

When you're a Maker, there's a constant struggle. If you spend your time making your products, you're not growing your sales like you could. If you spend your time, selling, you'll fall behind in production and end up burning the midnight oil to catch up and get your orders out the door. See how Izabela has gone from making everything herself to building a network of 120 women who now make the 20K plus toys she ships each year. You'll hear how she started, how she made the job a perfect fit for the women she employs, and how she's totally transformed her business and her Mission in the process Visit Izabela's shop at bebemoss.com

Have you ever thought about starting a Subscription Box?This week, my business bestie, Sarah Williams is holding an exclusive Coaching week for anyone who thinks they might be interested in starting a Subscription Box for their Business.You'll get the full week of coaching for only $10Here's the link to join: https://www.launchyourboxwithsarah.com/a/36549/K3zuyfXJ Listen in as Sarah walks us through what happens in the Coaching week, and how the training will be delivered.At the end of the week, you'll walk away with a plan and a clear vision of how you can get your box launched. Sounds amazing, right?

A year ago, Kelly made herself a promise. She would give herself one more year to get her business to the stage where she could pay herself, or she would quit. No gray areas. She drew a line in the sand. That was September 2019. Shortly after, she was scrolling Facebook under a sleeping baby and she came across an ad for the Inner Circle. She bought an annual membership. Her deadline was a year, right? The rest is history. Not only does she pay herself, but she's had a raise! Listen in as Kelly shares how she made it happen. It will turn your thinking upside down.