The Ecommerce Roadmap

Phew! 11 months of Sales at Sock Doggo have shown me a lot.Join me for this ten minute debrief. I'm sharing my results, but really I'm sharing how I figured out what's really working and how you can do the same!When we know what's working, we can both make a plan to do more of what works and give ourselves permission to let some of the other stuff go! Get my free resource "7 Clicks to Google Analytics" here: https://thesocialsalesgirls.com/7-clicks-to-google-analytics Check out my collaboration partner, American Doxie, here: https://americandoxie.com/

Wondering what "work" will get you the best result? If that sounds familiar, this episode IS for you! We just welcomed new members into our Inner Circle program, and it's my job to make sure they know what they start feeling successful fast. In this episode, I have a list of 5 things new members should do first, and a list of five more things that we all need to commit to doing so that we can get the sales we really want. The bonus? This work will help you get sales now, AND it will set you up for long term success in the future. Learn more about the Inner Circle here: https://thesocialsalesgirls.com/inner-circle

This week I'm sharing my marketing plan for October. You might find some inspiration there, or you might be more interested in how you can create a simple marketing plan that won't send you into a tailspin from overwhelm. Here's the thing: If you only do one thing, you'll get the best results from sending an email to your audience every week this month. Listen in, and I'll share the details so you can get started on your plan. You might think sending an email every week sounds great in theory, but you're fresh out of ideas about what you can say? If that's you, I made you a podcast episode with 12 email ideas that you can take and just rinse and repeat. You can listen here: https://thesocialsalesgirls.com/twelve-email-ideas-you-can-implement-and-recycle-episode-12/ And if you want to up your sending strategy, I'll give you my strategy, which is designed to get you more sales from the email you send. You can get it here: https://thesocialsalesgirls.com/a-10-minute-email-strategy-episode-9/ You've got this!

You'll love this story. Four months ago Kesia Steele knew she wanted a business that had recurring revenue, but she had no idea what that business would look like or what she would sell. Then it hit her. As news of the Black Lives Matter Movement was exploding all around us, she knew what she had to do. And she didn't waffle. She just did it. In this episode, we talk about how Kesia built her business to shine a light on Black-owned companies and how she provides a beautiful, safe space for like-minded women of all races to connect. Even though it's a labor of love, Kesia's ready to double her sales. So we made her a light and easy plan—right here on the podcast! Visit Kesia's site here: www.spotlightbox.store

One of the Inner Circle members posted this in our Member's Only Facebook group: "I am $1000 away from my first five-figure month ever on my website. I want to try to make another $1000 in sales by the end of the month, so I have 4 days. What would you do in this situation?" Listen in and I'll share five strategies to make it happen. Four of them are from our smarty smart members! Plus, there's a gem at the end about using strategies instead of tactics. Do you know the difference? Find out more about the Secret Sale in episode 34 of the podcast.

I'm not a fan of collaborations just for Likes and Followers. In this episode, I'm sharing seven different collaborations you can use right now to get traffic to your site, grow your email list, and even get sales. I'll walk you through the list, tell you the most important things, and give the inside scoop on the collaborations I'm working on over the next few months! And at the end, I'll show you how you can get started today!

The goal was to grow my list by 2000 leads. A big, fat goal for the month of September!I've been selling the same box of socks for 10 months now. We're finally receiving socks for people who have 4 new breeds.I'm getting ready for the 4th quarter by building a list of people who should be interested in buying our new socks.Listen in and see how I did it, what it cost, and how I'm feeling about our results.

Our Conversion Coach, Tina Bar-On has seen the back end of a lot of Shopify stores, and she's a Google Analytics wizard. Today, she spills the beans on the common mistake she sees store owners make when it comes to conversion. She'll share with you what happens on a Coaching Call, and the results you can expect. Plus, she'll leave you with her top tips for improving conversion. Here's why we have coaches in the Inner Circle: Way back in the day when I was searching for ways to grow my store, I bought several online courses. Some were good, some not so good. But the one thing that was disappointing about all of the training was that after I bought the course, there wasn't a way to get a little extra help. So sometimes I got stuck. Without an easy way to get unstuck. I haven't forgotten how that made me feel and that's why we don't let that happen in the Inner Circle. Our members have exclusive access to our coaches. Whenever they need a little extra help, they can book a call with and get unstuck fast. Our coaches are fully trained in the program and like me, they're e-commerce store owners too. Get on the Inner Circle waitlist here: thesocialsalesgirls.com/inner-circle

In this 10 minute episode, I'm sharing the sales at Sock Doggo in the first 10 months.I'm going to tell you about my Key Metrics, what's "normal", and which metric I'll focus on to get more sales in the next few months.And, I'm sharing the one thing I would do if I could start all over again. If you're not doing this, you need to implement it fast!

Today the amazing Sarah Williams is sharing the details about how she transformed her small local business into a booming 7 figure online store. Sarah's an Inner Circle member and great friend of mine. She has found a way to replicate her customers' experience in her bricks and mortar store, into a super sticky, personal online shopping experience. And then… She poured fuel on the fire by adding a simple but highly effective email strategy that keeps her customers coming back to shop with her every week! Framed By Sarah: https://framedbysarah.com Get on the Inner Circle waitlist and receive a free lesson and sales goal calculator. https://thesocialsalesgirls.com/inner-circle

One of the questions I'm asked most often is about production. Here's the story behind our recent order for 6000 pairs. I'll share: How much it cost How many I had to order – minimums How long it took But really, that's only part of the story. I promise it will make you rethink your manufacturing.

We recently got the results of a Poll from our Roadmap to $50K Group on Facebook. We asked our members if they send an email every week, and if not, why? The overwhelming majority said: 1) I don't know what to say or, 2) I don't want to bother people. I know that most successful store owners get 40% or more of their sales from email. In fact, even little Sock Doggo gets 35% of our sales from email. I don't want you to lose the opportunity to get sales without spending money on ads, so I created a list of 12 ideas for emails that you can use today. Even better, you can recycle them many times and still get great results.

Want to feel better about your progress?There's one simple thing you can do that will make you:* understand what activities will get you lasting results* feel better about your progress* know what your "right" next steps should beOnce you put it in practice, you'll feel empowered and wake up wanting to do more!

This week the amazing Jane Hamill is sharing her easy peasy content strategy. The good news: It will get you free traffic. The better news: You're probably already doing MOST of it - a few tweaks will get you there. The best news: Listen in as Jane walks me through a do-able content plan for Sock Doggo. It's a formula that's repeatable. Yahoo! Grab Jane's Cheat Sheet that will tell you exactly what to do and say, so you can start now! janehamill.com/tssg

Are your emotions affected by your email open rate?Today I'm sharing my dead simple email send strategy designed to build subscriber engagement and keep you focused on what's important when it comes to email.Listen and you'll instantly feel better in less than 10 minutes. Promise.

This week I'm chatting with my friend Krista about how we put together a plan for her to sell her business. She's also a long time Inner Circle member. She's been thinking about selling for a couple of years, but there always seemed to be something more important. We're talking about: What she did that gave her the confidence to get started. The steps she took that brought her closer to the outcome she wanted. How she kept it simple and was able to find the perfect buyer and close the deal in only six weeks. Get on the Inner Circle waitlist: thesocialsalesgirls.com/inner-circle

This week I'm sharing a foundational strategy that e-commerce store owners can use, regardless of their stage of business. It's incredibly important, because time and time again, I've seen it in successful stores. It's the #1 indicator of long term success and profitability. Yes, nobody talks about it! Get on the Inner Circle waitlist and receive a free lesson and sales goal calculator. Click here!

Are you stuck? Are you reaching your goals? In this episode, I'll bring you up to speed on what's happening at Sock Doggo, and my next steps. But I really want to get you thinking about outcomes. I'm clear on what I want to happen in my business this year, and let's make sure you are too. You'll see how to recognize when you're stuck and understand why you keep getting stuck. And then I'll leave you with a simple way to get yourself unstuck, so you can stop spinning, get clarity, and reach your goals faster. LINKS Get on the Inner Circle waitlist and receive a free lesson and sales goal calculator. Click here!

This episode is for Artists and Makers Today we're talking to a long time Inner Circle Member who made a pivot in her business that transformed her life. At the end of 2019, she was an overworked Artist, stressed to the max. Even though she sold hundreds of pieces every month, she wasn't making enough money to justify her 12 hour days. Fast forward six months, and she's created a new business model that has allowed her to scale her business, create recurring monthly revenue, and finally recover they joy she once had in her business. LINKS: Camila Prada's Cabinet https://www.facebook.com/CamilaPradasCabinet/ Camila's website: https://camilaprada.com/ Go deeper in our free Facebook Group https://www.facebook.com/groups/TSSGSupportCommunity/ Wondering what you can do that will get you results fast? Take our Assessment Quiz and we'll deliver a package of training that is just for your business right now. https://thesocialsalesgirls.typeform.com/to/HWwjWx

In this episode, I'll walk you through the one strategy that I've used to generate more than 25% of my total sales. Here's why it's important to share this with you: It's a strategy that anyone can use, no matter what their stage of business. It's helped me build my email list to more than 5000 names. I can track and measure my results. Get your checklist so you can do this yourself: http://thesocialsalesgirls.com/perfect-giveaway-checklist Go deeper with our free Facebook Group: https://www.facebook.com/groups/TSSGSupportCommunity Wondering what you can do that will get you results fast? Take our Assessment Quiz and we'll deliver a package of training that is just for your business right now. https://thesocialsalesgirls.typeform.com/to/HWwjWx

Even though we got a lot right when I was building my new store on Shopify, there was one thing I got really wrong. Today, I'm going to share that with you and tell you why it's important. Because you might be doing it too. And you want to fix that, friend. Check out our Traffic Bootcamp which helped me cut my ad costs by more than 60%. https://www.thesocialsalesgirls.com/traffic-bootcamp Go deeper with our free Facebook Group: https://www.facebook.com/groups/TSSGSupportCommunity Wondering what you can do that will get you results fast? Take our Assessment Quiz and we'll deliver a package of training that is just for your business right now. https://thesocialsalesgirls.typeform.com/to/HWwjWx

Are you able to take a paycheck from your business? If you are, is it enough to make you feel like you've arrived? In this episode, I'm going to bring you up to speed with where we're at in my new business, Sock Doggo, and I'll walk you through what has to happen before I can take a paycheck. Then I'll leave you with a simple calculation you can use to see when you can get a paycheck or a raise, and finally, feel like you are paying yourself well. Go deeper with our free Facebook Group: https://www.facebook.com/groups/TSSGSupportCommunity Wondering what you can do that will get you results fast? Take our Assessment Quiz and we'll deliver a package of training that is just for your business right now. https://thesocialsalesgirls.typeform.com/to/HWwjWx

Welcome e-commerce store owners! Come behind the scenes with me as I show you how I'm building my next store from an idea all the way to my first $50k of sales. You'll see what I'm doing to get sales, hear from some store owners that have overcome challenges, and on every episode, I'll leave you with a couple of tips that you can implement and fast track your growth. Today I'm going to show you why you aren't getting the sales you want ( it's not your fault) and I'll let you in on a secret that will give you confidence that you're on the right track, and clarity about your next steps. Make sure you do the assessment quiz, and we'll send you a package of training that is exactly right for your business now. QUIZ: https://thesocialsalesgirls.typeform.com/to/HWwjWx Join our free group: https://www.facebook.com/groups/TSSGSupportCommunity