PLAY PODCASTS
The Ecommerce Roadmap

The Ecommerce Roadmap

337 episodes — Page 2 of 7

283: I'm Doing Something Scary

Today, I'm sharing something that pushed me out of my comfort zone—and it might just do the same for you. I sat down with Suzi Dafnis of HerBusiness to talk about the power of stepping away, creating space, and taking a leap toward your next chapter. 💡 In this episode, you'll learn: What a business retreat really looks like—and why it's not just a vacation Why Suzi designed the Trailblazers Retreat for established business owners ready for a shift What past attendees say they've walked away with: clarity, connection, and confidence How stepping away on purpose can help you reconnect with your next big move Want to join us in Crete this October? CLICK HERE!

Sep 2, 202528 min

282: Organic Sales: Don't Miss These 2 Strategies

Tired of relying on paid ads? This episode is for you. Susan Bradley and Sarah Williams share the two most powerful (and doable!) strategies they've used to generate consistent organic growth for ecommerce brands—without spending a fortune. What you'll learn: The simple, repeatable collaboration strategy one business owner used to grow her email list by 1,600+ people Why the quality of your leads matters more than the quantity How to use a subscription waitlist and email funnel to add 50–100 customers monthly The real reason collaboration partners don't need to match you in size or niche Why your future customers need to be "primed" before they're ready to buy RELATED LINKS: Join me for Brand Collab Bootcamp Sept 8-12, CLICK HERE! Join Subscription Box Week (Sept 28–Oct 3) — Learn how to build and launch an evergreen waitlist funnel that sells on repeat. Also $15 and packed with step-by-step guidance. Click HERE!** The free strategy that got 1600 leads and 34 new customers https://thesocialsalesgirls.com/the-free-strategy-that-got-1600-leads-and-34-new-customers-episode-281/ Massive Growth Organically? Yes, you can! https://thesocialsalesgirls.com/massive-growth-organically-yes-you-can-episode-62/ **This podcast episode link may contain affiliate links, which means I may earn a commission if you make a purchase through my links, at no additional cost to you. Please read the full disclosure page for more information. Click HERE for our full disclosure statement.

Aug 26, 202544 min

281: The free strategy that got 1600 leads and 34 new customers

Have you hesitated to use Collaborations as your strategy for organic growth? If you haven't tried a few collaborations yet, what you learn in this episode will make you eager to get started. Here's the backstory: Tina Bar On is our Member Success Coach, AND she owns a small online shop that she runs on a very part-time basis. Early last year, Tina decided that she was going to focus on Collaborations as her growth strategy for 2021. She committed to doing a Collaboration every month and finished out the year with 10 Collabs under her belt. I've been talking about the value of Collaborations to anyone who will listen for ages. So when Tina decided to do a "Year of collaborations" I made her promise to share her results in a case study. Listen in and you'll learn: Details about the Collaboration Events Tina ran Her best strategy to find Collaboration Partners The results of her "year of collaboration" Tina's best tips on how to make Collaboration Events easy and repeatable! Ready to collaborate and fast track your organic growth? https://classroom.thesocialsalesgirls.com/brand-collab-bootcamp ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

Aug 19, 202539 min

280: Hiring Help—Get Set Up for Success

If you're ready to hire help—or have tried and been burned—this episode is your roadmap. Susan and Melissa walk you through the full process of hiring, training, and managing help that actually helps. You'll learn how to outsource without frustration, and how to build systems that make delegation (and growth) sustainable. You'll learn: ✅ How to prep before you hire (and why it's the key to success) ✅ What to document before you bring someone on ✅ Where to find the right people—and what to ask before hiring ✅ How to create smart SOPs and clear expectations ✅ The #1 thing most people skip when they hire (and regret later) Links Mentioned: Buy Back Your Time by Dan Martell https://www.buybackyourtime.com/ Fiverr https://www.fiverr.com/ Episode #63 – Finding the Right Help https://thesocialsalesgirls.com/what-to-do-when-you-need-new-customers-episode-263/

Aug 11, 202539 min

279: How to Scale Without Borrowing (or Breaking Your Business)

Thinking about scaling your store? This episode is your checklist. Susan and Inner Circle coach Melissa Davies break down what most store owners get wrong when they try to grow—and the five things you need to do before you scale. If you're not profitable now, scaling won't fix it. It'll just magnify the problem. Tune in to hear how to prepare your business to grow without burning out or running out of cash. You'll Learn: ✅ Why your first step isn't marketing—it's accounting ✅ How to know if you're really ready to scale ✅ What to look for in a bookkeeper (and how to know if they're doing it wrong) ✅ How to calculate your cost to acquire a customer ✅ How to set aside a "growth fund" so you're not scaling on fumes Mentioned in This Episode: Episode 167 – Price to Maximize Profit https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167/ Episode 165 – How to Scale Your Sales https://thesocialsalesgirls.com/how-to-scale-your-sales-episode-165/ Episode 262 – What to Do When You Have More Time Than Money https://thesocialsalesgirls.com/what-to-do-when-you-have-more-time-than-money-in-your-business-episode-262/ Episode 187 – What It Costs to Get a Customer https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/ ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

Aug 5, 202538 min

278: The 3 Books That Changed My Life

We all love a good book recommendation—but some books are more than a great read. They change the way you think, work, and lead. In this episode, Susan shares the three books she's read (and reread) that have had a lasting impact on her business growth, financial mindset, and personal leadership. These aren't long reads, but they pack a punch—and they're worth coming back to again and again. What You'll Learn: ✔️ The one book Susan re-reads every year—and why it's always relevant ✔️ What she did differently after reading Profit First (and how it changed her stress levels) ✔️ Why "Let Them" became her go-to mindset reset ✔️ How each book supports ecommerce owners in totally different, but equally powerful, ways ✔️ Why these books are better tools than any trending tactic Books Mentioned: 📘 The One Thing by Gary Keller and Jay Papasan 📗 Profit First by Mike Michalowicz 📕 The Let Them Theory by Mel Robbins ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

Jul 29, 202519 min

277: Should You Hire Someone to Make Your Reels?

Feel overwhelmed by video content? Wish you could just hire it out? In this episode, Susan and Melissa talk about the real reasons ecommerce store owners get stuck—and why hiring someone to "just make your Reels" isn't the quick fix you think it is. You'll hear simple, practical ways to start creating videos that connect with your audience, showcase your products, and drive results—without showing your face or hiring a production team. What You'll Learn: ✔️ Why hiring out content creation often backfires ✔️ The one thing you must know before outsourcing any role ✔️ Easy, no-face video ideas that still convert ✔️ Why B-roll and slideshows are smarter than you think ✔️ The key ingredient to live video success ✔️ How to turn your customer questions into high-performing content RELATED LINKS: Sign Up for Brand Video Bootcamp Episode 162 – How to Make a Brand Video Episode 106 – The TikTok Strategy That Exploded Sylvie's Sales Episode 276 – The 3-Part Video Funnel Strategy Emails That Sell Guide

Jul 22, 202543 min

276: Create a Successful, Stress-Free Video Strategy

Video is one of the best ways to build trust and grow your ecommerce sales—but without a clear strategy, it can feel overwhelming or like a waste of time. In this episode, we're sharing the 3 types of videos every store owner needs to grow awareness, increase clicks, and drive conversions—without burning out. You'll hear what each video should include, when to use it, and how to measure success (spoiler: it's not just views). What You'll Learn: ✔️ The one video every store owner should start with ✔️ What to say in your brand video (even if you hate being on camera) ✔️ How to use video to drive real clicks to your product pages ✔️ Why live video works best when everything else is already in place RELATED LINKS: Birdmoss Brand Video Birdmoss Product Video Sew Hungry Hippie Live Video Strategy Brand Video Bootcamp Waitlist - sign up now! Build a Massive Audience with a Brand Video — Episode 162 How to Get 1M Eyeballs on Your Product Every Month – Episode 244

Jul 15, 202529 min

275: Jen's Framework for Hiring and Training the Right People

Jen Cura has done what most makers only dream of—she's built a 12-person team that helps her produce one of the most personal, high-touch products you can sell: keepsake "memory" bears made from sentimental clothing. In this episode, Jen walks us through the framework she used to break down her process, delegate tasks without losing quality, and build a team she trusts—so she could step out of production and into the CEO role. What You'll Learn: ✔️ How she broke her handmade process into scalable pieces ✔️ The reason she hired task-specific roles instead of general helpers ✔️ The questions that helped her spot red flags early ✔️ Her training system that builds consistency across her team ✔️ Why this works even if you're not a maker—and even if you're hiring your first VA RELATED LINKS: The Patchwork Bear Golden Advice from a Multi-6 Figure Maker https://thesocialsalesgirls.com/golden-advice-from-a-multi-6-figure-maker-episode-273/ The $500/Hour Job You Should Be Doing https://thesocialsalesgirls.com/the-500-hour-job-you-should-be-doing-episode-226/ Make your business run without you. Here's how. https://thesocialsalesgirls.com/make-your-business-run-without-you-heres-how-episode-201/ ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

Jul 8, 202543 min

274: Find your future Buyers - using SEO for Ecommerce

Have you heard of an SEO Funnel? We talk about the Sales Funnel all the time, but we haven't talked about how you can create an SEO Funnel. Until now. Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising. Most of us understand the sales funnel where we've got our cold, warm, and hot traffic filtering down the funnel to the purchase goal. You can apply that same method of thinking to SEO. Listen in as our Inner Circle SEO Coach, Sarah walks us through the steps. Start building your SEO Funnel, and build up more high quality traffic for free. Ready to get more organic traffic? Our SEO for Ecommerce Course is now open. In the Course, you'll learn how to build a powerful SEO Funnel that will consistently grow your organic traffic and sales. This course is exclusively for Ecommerce store owners, and comes with 2 months of Expert support. Enrollment is limited, so get in now: https://classroom.thesocialsalesgirls.com/seo-for-ecommerce Get Simple SEO for Store Owners for FREE here: https://learn.thesocialsalesgirls.com/simple-seo-for-store-owners-guide/

Jul 1, 202525 min

273: Golden Advice from a Multi-6 Figure Maker

When Katie hit $100K in sales, she thought the hard part was behind her. But real growth didn't come until she changed her role, stopped trying to do everything herself, and built a business designed to scale. In this episode, Katie shares what happened when she outsourced embroidery (spoiler alert- it was a disaster), how she hired her first employee—and then her second—and how she grew her subscription box from 70 to over 400 monthly subscribers by focusing on the numbers that mattered. What You'll Learn: ✔️ Why outsourcing didn't solve her time problem ✔️ How hiring one person helped—and why it wasn't enough ✔️ The metric that tells her when to grow her team ✔️ How she pays herself based on facts, not feelings ✔️ Why she no longer considers herself a maker—and what she is instead Related Links: Check out Katie's business: Miss Monogram Kids Get the Profit First Book The Path To A Full-Time Paycheck From Your Business https://thesocialsalesgirls.com/the-path-to-a-full-time-pay-check-from-your-business-episode-220/ How Erica supersized her profit and wiped out her stress https://thesocialsalesgirls.com/how-erica-supersized-her-profit-and-wiped-out-her-stress-episode-223/ 3 Things You Can Do To Be More Profitable Today https://thesocialsalesgirls.com/3-things-you-can-do-to-be-more-profitable-today-episode-219/ ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

Jun 24, 202535 min

272: How Natalie Built Her Multi-7 Figure Shop

Most store owners never feel fully in control of their sales. But Natalie Santini is one of the rare ones who figured it out. In this episode, she shares how she built Sew Hungry Hippie into a multi-seven-figure business—not by running ads, but by showing up live for two years straight, creating simple bundles her customers love, and building a system that reliably brings in sales week after week. What You'll Learn: ✔️ How she transitioned from handmade goods to scalable product lines ✔️ Why going live weekly changed everything (but only after 2 years of consistency) ✔️ The bundles strategy that makes buying easy—and drives instant sales ✔️ How she uses email + text reminders to maximize her live show traffic ✔️ Why adding digital products and courses stabilized her profit ✔️ The mindset that helped her keep going before the results showed up ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

Jun 17, 202532 min

271: How Raquel generated 900 leads a week (and what happened next)

Raquel Rose had the dream scenario—her lead ads were bringing in nearly 900 new subscribers a week, and her email marketing was already converting well. So she leaned in and spent more on building her list. But when she finally built a report to track where her new customers were coming from, what she found changed everything. In this episode, Raquel breaks down how she set up the backend tracking, what happened when she tagged every lead by source, and why her most affordable leads turned out to be the most expensive. If your email list is growing but your sales aren't, this is a must-listen. What You'll Learn: ✅ How Raquel built the report that changed her strategy ✅ The one funnel that quietly outperformed all the rest ✅ Why her lowest-cost leads turned out to be the most expensive ✅ What she's doing now to fix the funnel (without starting over) ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

Jun 10, 202545 min

270: Digital Product Sales of $5K in the Last 30 Days—Here's How

If your customers are asking the same questions over and over—it might be time to start charging for the answers. That's exactly what Lindzee Barrera did. As the founder of Birdie Girl Golf, she noticed her audience needed help building confidence on the golf course. So she created a $39 digital bootcamp to guide them—and now that one simple product brings in over $5,000 a month on autopilot. In this episode, you'll hear how she created the product, built a list of 1,100 leads, and set up a funnel that converts—without creating more inventory or adding complexity to her business. What You'll Learn: ✔️ How to turn your most-asked questions into a high-margin product ✔️ The freebie that built Lindzee's list of over 1,100 new leads ✔️ Why her $39 offer works without a big launch ✔️ The exact tool she uses to deliver digital products automatically RELATED LINKS: 🛍 Birdie Girl Golf 📄 Filemonk App ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

Jun 3, 202524 min

269: A $14K Pop-Up Shop Promo Using POD

What if you could make $14,000 in 10 days—without touching a single product? In this episode, artist and Inner Circle member Elizabeth Wade shares exactly how she pulled off a wildly successful, low-effort, high-return promo using print-on-demand. She sold 367 blankets in just 10 days using clear messaging, waitlist strategy, and zero up-front investment. What You'll Learn in This Episode: ✔️ Why calling it a "Pop-Up Shop" created instant urgency ✔️ How Elizabeth built a 500-person waitlist without paid ads ✔️ The print-on-demand tool that handled every order (including shipping) ✔️ Why clear messaging outperformed discounts RELATED LINKS: Elizabeth Wade Studio : https://elizabethwadestudio.com Printful POD: https://www.printful.com/sell-with-printful Morgan's Strategy To Sell Out Her New Collections: https://thesocialsalesgirls.com/morgans-strategy-to-sell-out-her-new-collections-episode-221/ From 0 to multiple 6 figures. The story of a creative success: https://thesocialsalesgirls.com/from-0-to-multiple-6-figures-the-story-of-a-creative-success-episode-224/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

May 27, 202526 min

268: 2 Simple Steps to a Better Conversion Rate

If you've ever had a sneaky suspicion that your conversion rate could be better—you're probably right. In this episode, we're sharing two things you can do today to start turning more of your traffic into paying customers. Plus, we reveal the ONE conversion killer we see on nearly every ecommerce homepage. What You'll Learn in This Episode: ✔️ The little detail most stores skip—but that can double your pop-up performance ✔️ How to turn one high-intent moment into instant sales ✔️ The conversion-killing mistake even high-volume stores miss RELATED LINKS: Join Browsers To Buyers Bootcamp now for $15, Click here! 4 Steps To High-Converting Product Pages https://thesocialsalesgirls.com/4-steps-to-high-converting-product-pages-episode-232/ The Thing Everyone Forgets About Conversion https://thesocialsalesgirls.com/the-thing-everyone-forgets-about-conversion-episode-212/ One sneaky little mistake can be a conversion killer https://thesocialsalesgirls.com/one-sneaky-little-mistake-can-be-a-conversion-killer-episode-171/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

May 20, 202521 min

267: What Every Store Owner Needs to Know About Business Debt

Thinking about taking on debt to grow your business? Before you sign that loan agreement (or take out another credit card), listen to this episode. Susan sits down with inventory and money coach Ciara Stockeland to break down the 5 types of debt, how to know if you actually need one, and how to avoid the biggest mistakes store owners make when borrowing. What You'll Learn: ✔️ The 5 types of debt—and how each one really works ✔️ The simple math problem that reveals whether you can afford new debt ✔️ When debt is a smart move—and when it's a trap ✔️ Ciara's 5-step method for tackling existing business debt RELATED LINKS: Check out Ciara's Website: https://www.ciarastockeland.com/ How to get control of your $ https://thesocialsalesgirls.com/how-to-get-control-of-your-episode-158/ Frustrated by wasting time and money? A new approach for getting ROI https://thesocialsalesgirls.com/frustrated-by-wasting-time-and-money-a-new-approach-for-getting-roi-episode-183/ How to Create Profit Goals https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

May 13, 202529 min

266: Advice from a Multi-Million Dollar Store Owner

Come behind the scenes of a multi-7-figure ecommerce business with Bethany Wysolmerski, founder of Rubi & Lib. In this candid conversation, Bethany shares what she'd do differently if she were starting today—and the hard decisions she's made to keep her business profitable. From building a team to shutting down a second brand, this episode is packed with real-life, high-level strategy you can apply at any stage of growth. What You'll Learn: How Bethany pivoted after wedding sales dried up in 2020 Why hiring early made growth possible—and what it taught her about leadership What changes when your business hits 7 figures (hint: it's not "how do I get more sales?") The moment she realized big revenue wasn't translating to profit—and how she fixed it Five smart, actionable tips for store owners who want to scale the right way RELATED LINKS: Check out Bethany's Business here: rubiandlib.comInstagram: @rubiandlibFacebook: Rubi & Lib The Real Source of Stress For 6 And 7-Figure Store Owners https://thesocialsalesgirls.com/the-real-source-of-stress-for-6-and-7-figure-store-owners-episode-214/ Do This Now And Be More Profitable https://thesocialsalesgirls.com/do-this-now-and-be-more-profitable-episode-204/ The $500/Hour Job You Should Be Doing https://thesocialsalesgirls.com/the-500-hour-job-you-should-be-doing-episode-226/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now!

May 6, 202545 min

265: How to Stay on Track in Uncertain Times

When things feel uncertain— tariffs, rising costs, economic shifts—it's easy to spiral or freeze. But uncertainty doesn't mean failure. In this episode, we're sharing a grounded, step-by-step process for staying focused and making smart decisions in your business, even when the path ahead isn't clear. Listen in and learn: ✔️ Why uncertainty leads to decision fatigue (and how to stop spinning) ✔️ A simple exercise to figure out what's really keeping you stuck ✔️ How to explore "what if" scenarios using actual numbers—not just anxiety ✔️ Why profitability in dollars matters more than margin percentage ✔️ How to prep for price changes or supplier issues (without panicking) ✔️ A powerful weekly habit that keeps you focused on the right things RELATED LINKS: Check out Michelle's site Mama Suds: https://www.mamasuds.com/ Ditch your decision fatigue. I'm giving you my framework. https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186/ 3 Things You Can Do To Be More Profitable Today https://thesocialsalesgirls.com/3-things-you-can-do-to-be-more-profitable-today-episode-219/ This Will Get You Unstuck https://thesocialsalesgirls.com/this-will-get-you-unstuck-episode-233/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Apr 29, 202522 min

264: Jen's Coaching Call: The Plan for $20K Months

Jen is a maker who runs her business with minimal help—and she's already a multi-six-figure store owner. But last year, her sales started slipping. In this episode, Susan and Jen walk through the exact plan she's using to hit $20K months and build toward a $250K year—without working more hours or sacrificing her handmade model. What You'll Learn in This Episode: Why a high returning customer rate can actually stall your growth How Jen simplified her website to boost conversions The email and ad strategy that's bringing in new customers on autopilot What she's outsourcing (and how it's saving her hours each week) How she hit a $20K month without running a sale What to track if you want to scale with intention—not stress RELATED LINKS: Want to see Jen's products? Visit bearandroo.com Follow her on Instagram: @bearandroo Learn more about Reliable Revenue here: https://classroom.thesocialsalesgirls.com/reliable-revenue $100K Sales In One Year, By Focusing On One Thing https://thesocialsalesgirls.com/100k-sales-in-one-year-by-focusing-on-one-thing-episode-240/ The Path To A Full-Time Paycheck From Your Business https://thesocialsalesgirls.com/the-path-to-a-full-time-pay-check-from-your-business-episode-220/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Apr 22, 202536 min

263: What To Do When You Need New Customers

Getting new customers shouldn't feel like throwing spaghetti at the wall. In this episode, we're digging into a repeatable, long-term strategy you can use to consistently bring new people into your store—without burning out or guessing what to do next. If you've been relying on loyal customers for too long and you're ready to grow, this one's for you. What You'll Learn in This Episode: How to know when it's time to shift from retention to acquisition Why choosing one product to focus on is critical The 6-part marketing plan for shining a light on your lead product What metrics to track (and what benchmarks to aim for) How to troubleshoot if you're not seeing results yet What mindset will actually help you stick with the strategy long enough to succeed RELATED LINKS: Judge Me App Lucky Orange Do This If You Aren't Reaching Your Goals https://thesocialsalesgirls.com/do-this-if-you-arent-reaching-your-goals-episode-260/ Do you even know what it costs to get a new customer? https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/ How Melissa reduced her cost of acquiring a customer by 44% https://thesocialsalesgirls.com/how-melissa-reduced-her-cost-of-acquiring-a-customer-by-44-percent-episode-191/ Growing your sales: what you must know first https://thesocialsalesgirls.com/growing-your-sales-what-you-must-know-first-episode-261/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Apr 15, 202519 min

262: Coaching Call: What to Do When You Have More Time Than Money

When you're wearing all the hats in your business, it's easy to hit a point where you wonder: Should I be hiring help? Or should I just figure it out myself? That's exactly where Inner Circle member and ceramic artist Sara found herself. In this real-time coaching call, we talk through how to make smart decisions when your budget is tight, your to-do list is long, and everything feels important. If you've ever felt stuck choosing between time and money—this episode is your permission slip to stop spinning and start deciding. What you'll learn: ✔️ How to decide what your business actually needs right now ✔️ The five-question "decision filter" to help you stop spinning your wheels ✔️ What to outsource vs. what to do yourself (and how to know the difference) ✔️ How Sara paid herself instead of hiring a bookkeeper ✔️ Why doing less can help you grow more RELATED LINKS: Sara's Shop: steapedslow.com Bookkeeping tools: Paper & Spark Ditch your decision fatigue. I'm giving you my framework https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186/ The Path To A Full-Time Paycheck From Your Business https://thesocialsalesgirls.com/the-path-to-a-full-time-pay-check-from-your-business-episode-220/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Apr 8, 202539 min

261: Growing your sales: what you must know first

I'm sharing one of the smartest (and simplest) ways to grow your ecommerce sales—without a big ad budget. But be warned: this strategy only works up to a point. If you miss the signs that it's time to shift, your sales could stall. Tune in to learn the 3 things every store owner needs to understand to grow a profitable, sustainable business—plus how to use your Shopify data to know exactly what to focus on next. What You'll Learn in This Episode: Why acquiring customers is the first (and most expensive) thing to learn How to calculate your true Customer Acquisition Cost Why customer retention is your path to profitability The one Shopify metric that will tell you to shift gears How to find your "sweet spot" for growth RELATED LINKS: How Melissa reduced her cost of acquiring a customer by 44% https://thesocialsalesgirls.com/how-melissa-reduced-her-cost-of-acquiring-a-customer-by-44-percent-episode-191/ Do you even know what it costs to get a new customer? https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/ The piece of the puzzle you've been missing https://thesocialsalesgirls.com/the-piece-of-the-puzzle-youve-been-missing-episode-258/ Ready For Results? I Think You Should Hear This https://thesocialsalesgirls.com/ready-for-results-i-think-you-should-hear-this-episode-243/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Apr 1, 202521 min

260: Do This If You Aren't Reaching Your Goals

Episode 260: Do This If You Aren't Reaching Your Goals If you've ever felt like everyone else is growing while you're stuck, this episode is for you. You're not failing—but the way you're setting your goals might be. In this episode, I'm sharing a simple 4-step process to help you set realistic goals, stick with them, and actually see results—without the constant second-guessing or starting from scratch. Listen in and learn: How to set a goal that's clear, measurable, and achievable A simple way to make sure your goal actually makes sense (before you waste time on it) How to track your progress without overthinking it The single best thing you can do to stay accountable and actually finish what you start RELATED LINKS: Click here to get your goals checklistText GOALS to +18338292305 for the worksheet! How long will it take to reach your goals? https://thesocialsalesgirls.com/how-long-will-it-take-to-reach-your-goals-episode-203/ The powerful work that will get you to your goals https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/ How to Create Profit Goals https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Mar 24, 202526 min

259: How Trisha Built a High-Converting List for Her Product Launch

What if you could grow your email list, create viral content, and sell more—without spending on ads? That's exactly what jewelry designer Trisha Flanagan did with a brilliant product tester campaign inspired by our previous guest Jane Hamill (ep 236). In this episode, Inner Circle coach Melissa Davies chats with Trisha about how she built a high-intent email list, collected user-generated content, and turned testers into paying customers—all without an expensive photoshoot. What You'll Learn: ✔️ How Trisha set clear goals for her promotion. ✔️ Her process for recruiting testers & collecting UGC. ✔️ How she monetized her email list & converted testers. ✔️ Why UGC outperforms a polished photoshoot. Related Links: Check out Trisha's jewelry at www.trishaflanagan.com Check out Jane's podcast here: https://fashionbrainacademy.com/category/podcasts/ Why Jane Hamill Loves The Product Tester Strategy https://thesocialsalesgirls.com/heres-what-to-do-differently-next-year-episode-195/ A 6 figure start-up strategy that you can use even if you've already launched. https://thesocialsalesgirls.com/a-6-figure-start-up-strategy-that-you-can-use-even-if-youve-already-launched-episode-81/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Mar 18, 202531 min

258: The piece of the puzzle you've been missing

I still remember how I felt when I was growing my first Ecommerce business, Wee Squeak. For a long time, I was frustrated because I just couldn't figure out what I was missing — what it was that was stopping me from getting the sales I wanted. I just wrapped up some live sessions with new students on zoom. And listening to them describe their situation brings me right back to when I felt that I was missing something. And so, I'm bringing back this episode — I recorded it 6 months ago — and it's truly the piece of the puzzle that almost everyone misses. Come listen, onboard this advice, and it will change everything for you. Go deeper and get Conversion School, my free, 4 part video series, that you can watch Netflix Style. Spend an hour with me, and walk away confident that you know how to reach your sales goals. Grab Conversion School here RELATED LINKS: Grab Your Free Conversion School Calculator https://learn.thesocialsalesgirls.com/conversion-school-calculator/ The Powerful Work That Will Get You To Your Goals https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/ The Thing Everyone Forgets About Conversion https://thesocialsalesgirls.com/the-thing-everyone-forgets-about-conversion-episode-212/ How To Create Profit Goals https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/ The Formula For Sales Every Day https://thesocialsalesgirls.com/the-formula-for-sales-everyday-episode-231/ Proof Of Concept Event At Sock Doggo https://thesocialsalesgirls.com/proof-of-concept-event-sock-doggo/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Mar 11, 202519 min

257: The 'Marketing First' Strategy That Grew This Business to 4.6M Views

Are you a Marketing First store owner? I always say that Marketing First store owners will get more sales than store owners who don't make their marketing a habit. It does not have to take up a lot of time, but it does need to be a regular part of your business activities. In today's episode, we're bringing you a real-life success story that embodies the essence of being a marketing-first store owner. You'll see how it's not just possible, it can be transformative for your business. Tune in and learn: 🤯 Why building your Sales Funnel is a game changer. ♻️Why you NEED to be reposting your social media content 📈How growing your audience affects your sales. _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Mar 4, 202542 min

256: How Pivoting and Consistency Doubled Sales for Wendy

In this episode, we're learning from Wendy's incredible journey of doubling her sales within a year. After a motivating comment in our Inner Circle group, we invited Wendy to break down her success into actionable steps that we can use in our own businesses. Tune in for a detailed breakdown of Wendy's successful strategies and learn: 📈 How Wendy crafted a step-by-step plan to meet her goals. 📚 How coaching calls fast-tracked Wendy's learning and implementation process. ✉️ Wendy's consistent email marketing and the role it played in her sales growth. RELATED LINKS: [Log Cabin Vintage](https://www.logcabinvintage.com/) How Many "Eyeballs" See Your Product? https://thesocialsalesgirls.com/how-many-eyeballs-see-your-products-get-past-this-roadblock-to-success-episode-175/ Here's How To Find Your Future Buyers https://thesocialsalesgirls.com/heres-how-to-find-your-future-buyers-episode-206/ What Happens When You Put Marketing First https://thesocialsalesgirls.com/what-happens-when-you-put-marketing-first-episode-198/ Build A Massive Audience With A Brand Video https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Feb 25, 202535 min

255: These 7 habits predict success, start implementing them now!

Susan shares the 7 habits that are the best predictors of an online store's success. These are habits that can be practiced by store owners at any level of business, from mindset to practical tips for overcoming any obstacle. Tune in and find out if you've got these 7 habits that predict success! RELATED LINKS: Want Better Results? Do This First. https://thesocialsalesgirls.com/want-better-results-do-this-first-episode-128/ How Long Will It Take You To Reach Your Goals? https://thesocialsalesgirls.com/how-long-will-it-take-to-reach-your-goals-episode-203/ Here's What To Do Differently In 2024 https://thesocialsalesgirls.com/heres-what-to-do-differently-next-year-episode-195/ How To Reach Your BIG Goals This Year https://thesocialsalesgirls.com/2024-how-to-reach-your-big-goals-this-year-episode-197/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Feb 18, 202526 min

254: Everything you want to know about Reliable Revenue

Reliable Revenue is a once-a-year intensive course focused on building a long-term conversion system to maximize customer lifetime value through email marketing strategies and automations. It does not cover traffic, ads, or SEO but ensures businesses are set up to convert effectively. The program is designed around Klaviyo and Shopify, though Klaviyo integrates with other platforms. A free mini-course runs from Feb 16 – March 2, providing insights into Reliable Revenue. Early enrollees get a bonus, and live Zoom Q&As offer direct support. Sign up for the Reliable Revenue Mini Course here: https://learn.thesocialsalesgirls.com/2025-rr-prep-course-organic/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Feb 11, 202545 min

253: Make your Brand + Products Stand Out

Susan and Bonnie Christine discuss how surface pattern design helps businesses stand out through custom branding. Bonnie, a self-taught designer, turned her passion into a career by taking small, consistent steps. Surface design applies to products like fabric, wallpaper, and stationery, offering income through licensing or sales. Bonnie's free workshop, Your Pattern Playbook (Feb 10–19, replays until Feb 28), covers industry opportunities, collection planning, and income strategies. She teaches Adobe Illustrator in a simple, step-by-step way, making it accessible to anyone. Entrepreneurs can use this skill to create unique products, increase revenue, and build a memorable brand. Sign up here for Your Pattern Playbook: https://www.bonniechristine.com/a/2148047540/LpE5oE2w Want to learn more about surface patterns? Click here: https://www.bonniechristine.com/a/2148047541/LpE5oE2w _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Feb 4, 202535 min

252: Use these 3 Steps to Get Featured in Gift Guides

Getting your products featured in gift guides can be a game-changer for your business. It builds credibility, boosts sales, and gets your brand in front of the right audience—all without paying for ads. In this episode, I sit down with Gloria Chou, a PR specialist who teaches small business owners how to land media coverage without hiring an expensive PR agency. She shares exactly how to find the right journalists, craft the perfect pitch, and get featured in top publications like Forbes, Buzzfeed, and Marie Claire. What You'll Learn in This Episode: 🎯 Why your pitch should focus on the story, not just your product features 📝 The simple 2-step PR formula: Writing a pitch + knowing who to send it to 🔍 How to find journalists who are already writing gift guides in your niche 📧 The secret to crafting email subject lines that make journalists say YES 🔄 How to reuse last year's gift guides to find PR opportunities today This strategy works even if you have no PR experience—so don't miss out! _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Jan 28, 202531 min

251: 10x'ing Jane's Sales

In this episode, we're talking with Jane Harbison, a talented fashion designer and business owner with a clear goal: to 10x her sales this year. Jane specializes in digital sewing patterns for boys and men, and she's sharing her journey of balancing creativity with business strategy. We cover the exact steps Jane is taking to grow her revenue sustainably, the challenges she's tackling, and the lessons every entrepreneur can apply to their own business. Here's what you'll learn in this episode: Why big goals need realistic plans and how to break them into actionable steps. How to optimize your sales funnel to turn visitors into paying customers. The importance of understanding your conversion rates and tracking your metrics for consistent improvement. Why focusing on profit, not just revenue, creates a more sustainable business. How Jane is planning to attract new customers by refining her lead generation strategy with irresistible opt-ins. If you're ready to scale your business and create a roadmap to success, this episode is packed with insights to help you get there. Tune in now! _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Jan 21, 202556 min

250: The strategy that will generate the sales you want

Ever wondered how to turn your passion project into a thriving, multi-six-figure business? In this episode, Birgit Tolman, owner of The Wishing Thorn, shares the exact strategies she used to transform her cross-stitch shop into a consistent revenue generator. Here's what you'll learn in this episode: How Birgit connected with her audience by sharing her personal interests and passions. Birgit's top-of-funnel "Vault" strategy, she used to grow her email list from 200 to 17,000 subscribers. Why investing in expert help saved her time and made her business more profitable. Tune in to hear Birgit's inspiring journey and learn how to apply her proven strategies to your own business! RELATED LINKS:See Birgit's Website here: https://thewishingthorn.com/ Learn more about the Reliable Revenue Course: https://classroom.thesocialsalesgirls.com/reliable-revenue Stabbing in the dark is gone. I know how to create income https://thesocialsalesgirls.com/stabbing-in-the-dark-is-gone-i-know-how-to-create-income-episode-249/ We're Getting Consistent Revenue Now https://thesocialsalesgirls.com/were-getting-consistent-revenue-now-episode-202/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Jan 14, 202538 min

249: "Stabbing in the dark is gone. I know how to create income..."

Ever feel like growing your business is just one high-stakes guessing game? Sarah Hardy knows exactly how that feels—but she's here to share how she turned things around. In just a few months, Sarah stopped "stabbing in the dark" and learned how to create reliable, predictable income for her handmade business. Here's what you'll learn in this episode: How to fast-track your growth when time is limited by getting expert help. Why focusing on ONE task—like weekly email campaigns—can move the needle faster. The importance of tracking your metrics to understand what's really working in your business. Tune in to hear Sarah's inspiring story and get actionable tips to create consistent sales in your business! RELATED LINKS: Check out Sarah's website: https://ediblemuseum.com and Instagram: https://www.instagram.com/theediblemuseum/ Learn more about Reliable Revenue here: https://classroom.thesocialsalesgirls.com/reliable-revenue We're Getting Consistent Revenue Now https://thesocialsalesgirls.com/were-getting-consistent-revenue-now-episode-202/ Make your business run without you. Here's how. https://thesocialsalesgirls.com/make-your-business-run-without-you-heres-how-episode-201/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Jan 7, 202535 min

248: We can teach you how to sell anything. Even if...

This episode is valuable for every one of you, whether you have a 7 figure store, or you are in a place where you're looking to get sales traction. When you listen, try to identify the one thing that was the catalyst for the success you'll hear about in this episode. Really listen and see if you can pick it up. I'll jump in at the end, and share the one thing - because this is the thing that will put you on the path to success. Here's the back story for this episode: Last year we created new training that was a game changer for hundreds of our Members. I think it is the number 1 strategy people like us can use to grow sales this year. It's so important we're offering it to non members for only $15. In Brand Video Bootcamp we'll show you how to execute this strategy - work with you for 5 days, you get to keep the lessons. Here's a link to register or get on the waitlist: https://classroom.thesocialsalesgirls.com/brand-video-bootcamp It's important to you because this is the training that got Rachel selling out her collections of very niched, one of a kind jewelry - with an average order value of more than $100. And what you need to know is that all the things you may have been telling yourself about why you aren't getting the sales you want are just not true. I can teach you how to sell anything online, even if you have multiple barriers to getting sales. I want you to listen to this interview that our Traffic Coach Cathy Hayhurst did with Rachel about how she transformed her business and how she feels about the future. Hang on till the end, because I'll be back to share the catalyst - and give you your next step. ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Dec 31, 202428 min

247. Incredible Focus Leads to $40k Months

Ever wondered how to grow a thriving business while juggling a full-time job? In this episode, I'm sharing Glory Puljak's incredible story. In just two years, she turned her side hustle into a $40K/month eCommerce business—all by focusing on what truly moves the needle. Here's what you'll learn in this episode: How expert coaching helped Glory master ads and drive traffic. The reliable system she implemented to consistently acquire new customers. Her game-changing subscription strategy that boosted repeat purchases and lifetime customer value. Tune in to hear how Glory achieved massive success in just a few hours a day—and how you can apply her strategies to your own business! RELATED LINKS: Glory's website: https://www.hampermystyle.com.au/ Learn more about the Inner Circle: https://classroom.thesocialsalesgirls.com/inner-circle-membership Learn more about Reliable Revenue: https://classroom.thesocialsalesgirls.com/reliable-revenue Make your website a lead generating machine https://thesocialsalesgirls.com/make-your-website-a-lead-generating-machine-episode-94/ Ready For Results? I Think You Should Hear This https://thesocialsalesgirls.com/ready-for-results-i-think-you-should-hear-this-episode-243/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already, make sure to follow the podcast so you don't miss an episode! Follow now

Dec 24, 202436 min

246. 5 Things to do every month (Don't skip this)

Feeling like there's never enough time to get everything done? In this episode, I'm walking you through the ideal workflow that successful store owners use to stay focused and see consistent results. This simple, repeatable process has made a huge difference in my business, and I know it can work for you too. Here's what you'll learn in this episode: How to use your calendar to stay on track and make the most of your time. Why picking one focus at a time is the secret to making real progress. The weekly email task that keeps your audience engaged and buying. How monthly planning and sales events can drive consistent growth. Tune in to learn the steps that will have the biggest impact on your results and help you stay on course, no matter how busy things get. _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Dec 17, 202431 min

245. Add this to your "Must do" list for 2025

Most store owners are making a big mistake with their marketing: trying to talk about everything all at once. In this episode, I'm sharing the strategy that will help you cut through the noise and make your products truly stand out. Here's what you'll learn in this episode: Why talking about too much is hurting your sales—and how to fix it. The power of repetition and how it helps your audience remember your product. A simple 7-day content plan to focus your message and drive sales. Tune in to learn how simplifying your messaging can lead to clearer communication, stronger engagement, and better results for your store. Don't miss this one! RELATED POSTS: How to get 1M eyeballs on your products every month https://thesocialsalesgirls.com/how-to-get-1m-eyeballs-on-your-products-every-month-episode-244/ Do this One Thing and get sales in December https://thesocialsalesgirls.com/do-this-one-thing-and-get-sales-in-december/ Build a Massive Audience with a Brand Video https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/ A genius Brand Content strategy https://thesocialsalesgirls.com/a-genius-brand-content-strategy-episode-115/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Dec 10, 202413 min

244. How to get 1M eyeballs on your products every month

Ever wondered how to get your products in front of millions of people every month—and turn that reach into website traffic? In today's episode, I'll reveal the one social media metric you should focus on, and why it's so much more valuable than the others. Plus, I'll share a simple way to stop the scroll and attract your perfect audience. Here's what you'll learn in this episode: Why tracking likes and followers isn't helping your sales—and what to focus on instead. The one social media metric that shows how much of your audience is actually clicking through to your site. How brand videos can showcase your product, communicate your message, and capture attention like never before. Tune in to discover how these insights can transform the way you use social media to grow your store. Don't miss it! RELATED LINKS: Get on the waitlist for our next Brand Video Bootcamp - it's coming up soon. It's only $15, and we'll show you exactly how to make a Brand Video that will make your product and message stand out and get noticed, CLICK HERE! Want to see examples of brand videos that work? Check out some successful videos our members have made: MamaSuds: https://www.facebook.com/MamaSuds/videos/608797384435542 Bonny and Blithe: https://www.facebook.com/BonnyandBlitheVintage/videos/464767912291246 Birdmoss: https://www.facebook.com/BirdmossBox/videos/919504675917728 _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Dec 3, 202414 min

243. Ready for results? I think you should hear this.

Ready to see real results? In today's episode, I'm sharing a quick but powerful lesson on conversion rates—something that can significantly impact your bottom line and save you money. If you're looking for a way to boost your sales without increasing ad spend, this is a must-listen. Here's what you'll learn in this episode: Why multi-session users convert at twice the rate of first-time visitors. The magic number for returning visitors—and how hitting 30% of your traffic can improve your conversion rate over time. Tune in to find out how focusing on returning visitors can transform your eCommerce store's performance. Don't miss these actionable insights to start driving more sales today! RELATED LINKS: Check out our "Ecommerce Email Marketing Made Easy" guide for inspiration. Grab it HERE: https://learn.thesocialsalesgirls.com/ecommerce-email-marketing-made-easy/ 25% of my sales from this one strategy – Episode 4 Are you leaving $ on the table? Here's what you MUST know about Popups. Episode 27 Organic results that will shock you. Episode 120 _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Nov 26, 202420 min

242. Get better email deliverability with these 3 steps

I'm a big fan of email marketing. It is the most effective way to grow your sales. It's not expensive, and people who go to your website directly from an email are up to 7 times more likely to make a purchase than cold traffic that comes to your website from Social Media. But here's the thing: If your emails are hitting the spam folder, you're not going to get sales. Today I'm sharing some insider information that will keep your email campaigns out of spam and in your customers' inboxes, where they belong. Listen in and discover: 😯 The thing you've been ignoring that's sabotaging your sales 👍 How to stay off the naughty list (and keep your emails out of spam) 📋 The best way to segment your mailing list to optimize open & click rates -------------------- Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Nov 19, 202411 min

241. Is your website set up to convert? 7 steps to follow.

When sales slow down, many store owners instinctively start tinkering with their websites, hoping to fix what's wrong. But these efforts often miss the real issues impacting conversions. In this episode, we'll break down 7 essential steps to ensure your e-commerce site is set up to turn visitors into buyers. These steps are foundational and relevant for both new and experienced store owners, providing a checklist to help you feel confident that your website is ready to convert. Listen in and: Learn how to optimize your website for mobile users to capture the majority of online traffic Discover how to effectively use pop-ups to grow your email list without disrupting the user experience Understand how to design product pages that build trust and inspire customers to buy Find out how customer reviews can serve as powerful social proof to boost conversions Tune in for actionable insights to make your store conversion-ready and drive sustainable growth! -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Nov 12, 202426 min

240. $110k sales in year one, by focusing on on thing

I want you to see what can happen when you let go of perfection and stop doing "all the things" - and instead focus on doing one thing well. In this episode I talk to Mia Craig, founder of Top Paddock, who shares how she scaled her e-commerce business by growing her email list to 10k subscribers and optimizing her approach with A/B testing. With email accounting for 40% of her sales, Mia's strategy centers on consistency, frequent engagement, and data-driven insights. Listen in and learn: 📈 How you can grow your list with monthly giveaways. 🧪 How to use A/B testing to refine email content. 📧The magic of sending regular emails to stay top of mind. 🔄 How sticking with proven tactics and automation can free up time. Join us for Mia's tips on building a scalable, high-growth business without the stress. RELATED LINKS Be the first to know when Reliable Revenue is available: https://thesocialsalesgirls.com/reliable-revenue/ Check out Mia's website: https://toppaddock.co/ The Perfect Giveaway To Generate Leads: https://thesocialsalesgirls.com/have-you-tried-this-to-generate-leads/ 2x Your leads from the traffic you have: https://thesocialsalesgirls.com/2x-your-leads-from-the-traffic-you-have-episode-139/ The Secret To Building a 6 Figure & Jewelry Brand: https://thesocialsalesgirls.com/the-secret-to-building-a-6-figure-jewerly-brand-episode-237/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Nov 5, 202442 min

239. Coaching Call: Planning Laurie Ann's Launch

In today's episode, join us for a coaching call with Laurie Anne Gonzolez, a talented artist preparing for her next big launch. Laurie Anne is looking for a promotion strategy that keeps her audience engaged and eager to buy—without overwhelming them with too many options or requiring her to be constantly active on social media. Here's what we cover in this session: Do More of What Works: How to create a reusable, effective strategy rather than reinventing the wheel for every launch. Build Predictable Results: The power of repeatable tactics that establish benchmarks, so you can start predicting outcomes with confidence. Free Up Your Time: Discover how reusing assets each launch can make the process smoother and save you precious time. If you're an artist or creative entrepreneur aiming to streamline your launch process and avoid burnout, this episode is packed with actionable tips to help you build a scalable, stress-free system. RELATED LINKS: See Laurie Anne's website here: https://www.laurieanneart.com/ Or find her on Instagram: https://www.instagram.com/laurieanneart From 0 To Multiple 6 Figures: The Story Of A Creative Success: https://thesocialsalesgirls.com/from-0-to-multiple-6-figures-the-story-of-a-creative-success-episode-224/ Morgan's Strategy To Sell Out Her New Collections: https://thesocialsalesgirls.com/morgans-strategy-to-sell-out-her-new-collections-episode-221/ A Genius Marketing Strategy From A Generous Member: https://thesocialsalesgirls.com/a-genius-marketing-strategy-from-a-generous-member-episode-238/ Nicholas's Strategy To Fund His Launch With Preorders Will Make You Watch Twice: https://thesocialsalesgirls.com/nicholass-strategy-to-fund-his-launch-with-pre-orders-will-make-you-watch-twice/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Oct 29, 202429 min

238. A genius marketing strategy from a generous member

In today's episode, I'm chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda's approach is repeatable, scalable, memorable, and most importantly—profitable. Here's what you'll learn in this episode: ⚒️ A Repeatable and Profitable Marketing Tool: Learn how Linda created a weekly event that keeps her audience engaged and consistently visiting her store, using scarcity and urgency to drive high conversions. 🔑 Consistency is Key: Discover how Linda's commitment to consistency and repetition has made her marketing efforts memorable and highly effective. 🕜 Time vs. Money: Linda talks about the important lesson every entrepreneur faces—whether to invest time or money—and how she's balanced both to build her business without relying on ads. ❤️ The Power of Community: By sharing her $5 Friday strategy with other Inner Circle members, Linda helped another business owner find success. Tune in to hear how Linda has created a marketing system that delivers results week after week! RELATED LINKS: Find Crop-A-Latte HERE: https://cropalatte.com/ Or on social media: https://www.facebook.com/CropALatte www.instagram.com/cropalattetogo Episode 62: Massive Growth Organically? Yes You Can: https://thesocialsalesgirls.com/massive-growth-organically-yes-you-can-episode-62/ Episode 145: How To Get Reliable Sales Every Day: https://thesocialsalesgirls.com/how-to-get-reliable-sales-every-day-episode-145/ Episode 146: Double Sales Without Spending More: https://thesocialsalesgirls.com/double-sales-without-spending-more-episode-146/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Oct 22, 202432 min

237. The Secret To Building a 6 Figure & Jewelry Brand

One of the questions most ecommerce store owners ask is: "How long will it take? How long will it be before I really start getting some traction with my sales, and when will I reach my goals?" I want you to come and meet Lisa Stice, founder of Cherokee Copper. She's a member of my mastermind accelerator, and she's sharing how she invested her last paycheck in their jewelry business, and what she did to turn this little business into a multi 6 figure store . You'll hear what she did, and just how long it took. -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Oct 15, 202441 min

236. Your Business IS valuable, here's what you need to know

Join me for a chat with Carrie Kerpen, a successful entrepreneur who sold her social media agency a few years ago. During the sale process, Carrie uncovered a surprising and troubling truth: women business owners, as a group, tend to sell their businesses for less than they're worth. In fact, women receive only a small percentage of the revenue generated by business exits every year. Carrie's mission is to close this gap by empowering women with the knowledge and tools needed to build and sell businesses that create true wealth. She's here to share her insights and show you what's possible, even if you've thought your business isn't valuable enough to sell. Listen in and learn: 🤑 Why it's possible to sell your business—even if you currently believe it's not worth anything. 3️⃣ 3 things that will make your business easier to sell 💪 What you can do NOW to prepare for a profitable exit Tune in to learn how you can start planning today, build a valuable asset, and position yourself for a successful sale of your business! RELATED LINKS: Carrie's website:https://www.carriekerpen.com/ Take the quiz:https://thewhispergroup.outgrow.us/thewhispergroup-3 Built to Sell book by John Warrillow: https://builttosell.com/the-books/ Episode 201: Make your business run without you. Here's how: https://thesocialsalesgirls.com/201-make-your-business-run-without-you-heres-how/ Episode 189: Make your business more valuable. You might not know these 5 money makers: https://thesocialsalesgirls.com/189-make-your-business-more-valuable-you-might-not-know-these-5-money-makers/ Episode 214: The Real Source of Stress For 6 And 7-Figure Store Owners: https://thesocialsalesgirls.com/214-the-real-source-of-stress-for-6-and-7-figure-store-owners/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Oct 8, 202431 min

235. How to get affordable, quality traffic

If there's one area of our business that can make us feel like we don't have control. It's got to be Meta ads. So today on the podcast, Traffic Coach Cathy Hayhurst and I are going to share the strategy that we teach in the Inner Circle - we'll eliminate the jargon, simplify the process and show you how we get a good result. You'll learn: 📊 What is a Controlled Test 💡 Why it's important to use one 📈 The metrics we measure in Meta 🔎 The metrics we measure in GA4 -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Oct 1, 202435 min

234. Conversion: 2 Things you must remember

I just finished recording our new free course, Conversion School, and it reminded me that I need to share something important with you. There are 2 important things that you need to understand about conversion. You probably already know them - and you've forgotten, or maybe you don't know - either way - come listen,onboard this advice, and it will change everything for you. Grab a pen, because you'll want to remember these game changers. RELATED LINKS: Grab Your Free Conversion School Calculator: https://learn.thesocialsalesgirls.com/conversion-school-calculator/ The Powerful Work That Will Get You To Your Goals; https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/ The Thing Everyone Forgets About Conversion: https://thesocialsalesgirls.com/the-thing-everyone-forgets-about-conversion-episode-212/ How To Create Profit Goals: https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/ The Formula For Sales Every Day: https://thesocialsalesgirls.com/the-formula-for-sales-everyday-episode-231/ Proof Of Concept Event At Sock Doggo: https://thesocialsalesgirls.com/proof-of-concept-event-sock-doggo/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Sep 24, 202417 min