The Dentalpreneur Podcast w/ Dr. Mark Costes

On today's Part 1 episode, Dr. Mark Costes is joined by longtime friend and fellow podcaster, Dr. Paul Etchison. As the host of the Dental Practice Heroes podcast and author of two books on dental practice management, Paul shares his journey of building a large group practice in the Chicago suburbs. The conversation kicks off with stories about aging, injuries, and the unexpected challenges of staying active while balancing work and family. Paul also dives into a real-life leadership challenge he recently faced in his practice—a near mutiny at the front desk. He shares how a misunderstanding snowballed into workplace drama, leading to a deeper look at accountability and leadership structure. The two discuss how even the best-run practices still have challenges, why checklists and accountability matter, and the unexpected side effects of stepping back from clinical work. EPISODE RESOURCES https://www.dentalpracticeheroes.com/dsi https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes shares his personal journey from overworked and underprepared to building a highly systemized and profitable dental practice. He reflects on his early struggles, including the financial and operational challenges that forced him back to work just days after major surgeries. Mark also introduces the Elite Practice Blueprint and Four Futures Framework, which help dentists achieve efficiency, profitability, and personal fulfillment. Through a powerful case study of "Dr. Rex," he demonstrates how a struggling practice with high overhead and low take-home income can be transformed into a thriving, profitable business. If you're looking for practical strategies to reduce overhead, increase collections, and gain control over your practice, this episode is a must-listen. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes welcomes back Dr. Addison Killeen to dive deeper into The Dental Office Manager Position Manual, co-authored with Dr. Chris Green. They explore how to take an average office manager and transform them into a high-performing, servant-style leader using the detailed playbook they've developed. From assessing leadership readiness and navigating tricky team dynamics, to mastering emotional intelligence and prioritization, this episode is a masterclass in leadership development within the dental office. They also tackle real-world scenarios like promoting from within, shifting friendship dynamics post-promotion, and the dangers of task fixation over strategic leadership. Plus, Addison shares details about his in-practice event in Lincoln, Nebraska, and the upcoming Dental Success Summit featuring Ryan Holiday. EPISODE RESOURCES https://www.addisonkilleen.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Dr. Addison Killeen—Black Belt coach at DSI, mega-practice owner, and prolific author—to unpack the powerful insights behind Addison's newest release, The Dental Office Manager Position Manual. They discuss how this extensive 309-page resource can transform the way dentists elevate and train office managers, equipping them with not only tactical tools but also the leadership skills necessary to run a high-performing team. Dr. Addison shares his favorite systems, KPIs, onboarding strategies, and even dives into common pitfalls when promoting from within. EPISODE RESOURCES https://www.addisonkilleen.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes dives into the key factors that separate top-performing dental practices from the rest. He emphasizes the power of mindset, leadership, and collaboration in creating a thriving, systemized business. He discusses why scarcity thinking holds dentists back, how personal accountability leads to long-term success, and why tracking both objective and subjective metrics is essential. Mark also shares eye-opening statistics on dentistry's financial landscape and the major challenges facing the profession today. Whether you're looking to scale your practice, refine your leadership skills, or improve work-life balance, this episode delivers valuable insights to help you elevate your career. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes shares his journey of building multiple successful businesses, from the Dental Success Institute to the newly launched Smile Outreach International. He breaks down what makes franchises like McDonald's and Chick-fil-A so successful—and how dentists can apply the same principles to systemize and scale their practices. Mark also discusses the importance of defining a "freedom number," building generational wealth, and creating a mission-driven career beyond financial success. Plus, he dives into the keys to onboarding associates effectively, ensuring clinical consistency, and developing a business model that runs efficiently without constant oversight. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes unpacks the essential elements of rapport, communication, and charisma—the three key factors that influence patient trust and treatment acceptance. He explains how first impressions happen in an instant and why overcoming negativity bias is crucial in a dental setting. Dr. Costes also shares practical nonverbal communication hacks, like posture, hand movements, and facial expressions, to help build immediate trust with patients. You'll learn the power of empathy, edification, and engagement in patient interactions, along with common mistakes that can break rapport. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's Part 1 episode, Dr. Mark Costes breaks down the science of charisma and likability—and why mastering these traits can transform your dental practice. He explores evolutionary psychology, explaining how people make instant snap judgments about trust and rapport within a single second of meeting you. In an industry where patients often arrive with fear and negativity bias, Dr. Costes shares powerful tactics to create an exceptional first impression and turn skeptics into loyal advocates. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Jaclyn Nona, CEO and co-founder of Clever Dental Co. With a background in marketing and years of hands-on experience in the dental industry, Jaclyn shares her insights on the often-overlooked power of internal marketing. She explains how having an in-house team member dedicated to social media, reputation management, and patient engagement can revolutionize a practice's growth. From leveraging organic content to building authentic relationships with patients, Jaclyn breaks down the key strategies that drive real results. She also shares tips for handling Google reviews, creating engaging content, and why social media is an untapped goldmine for many dental practices. EPISODE RESOURCES https://www.cleverdentalco.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes shares a powerful case study of Dr. Rex, a struggling dental practice owner who transformed his business from barely surviving to thriving. Dr. Costas walks through the Elite Practice Blueprint, the Four Futures framework, and how strategic overhead control, systemization, and leadership can create massive financial success. Mark also highlights the importance of tracking key metrics, improving collections, and shifting practice culture to build a business that runs smoothly without relying on the owner's constant presence. Whether you're an aspiring dental entrepreneur or a seasoned practice owner, this episode is packed with game-changing insights to increase profitability while reducing stress. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's episode, Dr. Mark Costes dives deep into the critical elements of creating an operational infrastructure that drives revenue, efficiency, and work-life balance. He shares his personal journey—owning 16 practices, suffering from burnout, and ultimately developing the frameworks that transformed his businesses. Dr. Costes outlines his 6 Pillars for Business Success, including operational systemization, patient experience, and cash flow control. He also introduces the Four Futures Framework, emphasizing the importance of balancing financial success with personal well-being. Using real-life case studies, he breaks down overhead reduction strategies, ideal expense ratios, and how to identify bottlenecks that limit profitability. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's episode, we bring you Part 2 of the Elevation Association panel discussion from the 2025 Life Summit in Nicaragua featuring James Heaton, Michael Allen, Jared Hill, Mark Costes, Matt Mulcock, and Ryan Isaac. The conversation continues with deep insights on partnerships, vision alignment, and the ongoing shift in dentistry toward DSOs and private equity. The panelists break down why shared vision is essential for a successful partnership and how lack of leadership can trap dentists in a cycle of burnout. They also tackle the growing presence of DSOs, discussing when selling makes sense, the risks involved, and why private equity firms are reshaping the industry. With private practice ownership declining and consolidation increasing, the group explores whether dentists have a responsibility to preserve the profession for future generations. EPISODE RESOURCES https://www.elevationassociation.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's episode, we bring you Part 1 of the Elevation Association panel discussion from the 2025 Life Summit in Nicaragua. This powerhouse panel—featuring James Heaton, Michael Allen, Jared Hill, Mark Costes, Matt Mulcock, and Ryan Isaac—dives into one of the most overlooked yet critical aspects of running a successful dental practice: leadership. The conversation explores why leadership is often missing in dental education, how private practice owners struggle with management, and why poor leadership can lead to burnout and even practice failure. The panelists break down the difference between management and true leadership, the dangers of micromanagement, and the impact of company culture on long-term success. They also discuss why DSOs are rapidly growing while many private practices struggle to keep up. EPISODE RESOURCES https://www.elevationassociation.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we're back with part two of our live panel from the Women in DSO event, featuring Dr. Mark Costes and his powerhouse executive team—Ashlee Hirschfeld, Kay Lange, Sydney Robinson, and Mary Lafferty. This conversation dives deeper into the key operational strategies and leadership principles that drive growth and efficiency in DSOs. The team explores the importance of accountability in systemization, how to form a strong internal "board of directors," and the role of marketing in patient acquisition and retention. They also discuss strategies for reducing staff turnover, overcoming resistance to change, and leveraging AI for smarter business decisions. Plus, Mary shares game-changing insights on optimizing marketing efforts for real impact. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's Part 1 episode, Dr. Mark Costes takes the stage at the Women in DSO event, sharing insights into the incredible growth of Dental Success Companies and the lessons learned from scaling multiple businesses. He's joined by his powerhouse executive team, including Ashlee Hirschfeld, Kay Lange, Sydney Robinson, and Mary Lafferty, who break down key strategies for running a thriving DSO. They discuss everything from the operational bottlenecks that prevent growth to how AI is reshaping the dental industry. The conversation dives into the importance of standardizing care, creating a solid hiring process, and leveraging technology to streamline operations. Plus, they share practical tips on making job postings more attractive, retaining top talent, and building a culture that fosters innovation. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we take a deep dive into the personal journey of Dr. Mark Costes as he shares an exclusive reading from his book, Rich, Fit, and Fulfilled: Redefining What It Means to Have It All. Dr. Costes pulls back the curtain on the reality of achieving financial and professional success—only to find himself overwhelmed, disconnected, and unfulfilled. Dr. Costes challenges the traditional definition of "success" and introduces the Four Futures framework as a way to cultivate true fulfillment in all areas of life. From personal finance and net worth strategies to the psychology of happiness, fulfillment, and purpose, this conversation is packed with actionable insights for anyone looking to build a life that's not just successful—but truly meaningful. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr, Mark Costes dives into the psychology of success, the power of identity, and how small, consistent changes can create massive long-term results. Learn why focusing on who you want to become rather than just what you want to achieve is the key to sustainable change. Dr. Costes also discusses the impact of accountability, habit stacking, and identity-based goal setting, referencing powerful examples from James Clear's Atomic Habits and real-world success stories. Plus, he breaks down the importance of financial planning, estate strategies, and legacy-building to secure your future and set your family up for generational wealth. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we dive into a revolutionary way to approach periodontal disease with Dr. Ben Kacos and Dr. Ashlee Hirschfeld. Instead of getting lost in probing depths and pocket numbers, Dr. Kacos shares how his practice shifts the conversation to what truly resonates with patients—the systemic health risks of gum infections. Dr. Kacos explains how implementing a microscope in hygiene appointments has transformed case acceptance, making periodontal diagnosis more black-and-white for both patients and providers. Plus, he details how his team seamlessly integrates this into their workflow without slowing down efficiency. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes dives into the reality of hustle culture and why working harder doesn't always lead to better results. He breaks down the different seasons of entrepreneurship and explains how practice owners can transition from grinding endlessly to optimizing their time and efficiency. By setting clear non-negotiables, leveraging delegation, and focusing on high-value activities, you can achieve more while working less. We also explore common struggles like reactivity, ineffective CEO time, and comparison traps that lead to burnout. Dr. Costes shares practical strategies for maximizing productivity, improving leadership, and creating a well-structured practice. Tune in for insights that will help you work smarter and build a thriving business. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes dives into creating a strong dental practice culture and leading with structure. He emphasizes the importance of defining core values and involving the team in their creation to foster true buy-in. Dr. Costes also introduces a Cultural Assessment—a simple way to measure alignment with those values, ensuring that team members are motivated, skilled, and contributing to the practice's success. He also breaks down performance reviews, effective meetings, and accountability systems to create a productive, drama-free work environment. From structured morning huddles to weekly growth meetings, he shares the PETA framework (Presence, Intention, Time, and Agenda) to ensure every meeting moves the practice forward. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode Dr. Mark Costes explores the challenges of leading a dental team during a workforce shortage. With a 30% decline in healthcare workers since the pandemic, dental practices are struggling to find and retain skilled employees. Dr. Costes shares his own leadership journey—learning from early mistakes, overcoming high turnover, and shifting from a rigid management style to an approach built on structure, inspiration, and accountability. He also introduces key leadership principles, including defining clear expectations, holding team members accountable, and creating a structured approach to leadership. Tune in to hear how the Four Futures Framework—balancing mind, meaning, muscle, and money—can help dentists build thriving businesses while maintaining personal well-being. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes chats with Michael Lomotan, co-founder of the Dental Success Network, and Cameron Buhman, DSN's vendor relations specialist. They dive into the power of group purchasing organizations (GPOs) and how DSN helps dentists negotiate better pricing on supplies, lab fees, patient financing, and more—saving members tens of thousands without increasing production. They also break down the dangers of "price creep" and why keeping a close eye on vendor relationships is crucial for maintaining profitability. Dr. Costes shares his newfound love for Formula One and the strategy behind the sport. Tune in for insights on cutting overhead and running a more efficient practice. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Lane Rizzardini, co-owner of Sleep Apnea Leads, to discuss the challenges and opportunities of marketing sleep dentistry. Lane shares why traditional dental marketing approaches often fail for sleep apnea and how creating a separate brand and digital presence can dramatically improve patient acquisition. He also dives into the power of AI-driven follow-ups, automated systems for patient conversion, and the key strategies that help dentists grow their sleep practices efficiently. If you've struggled to integrate sleep apnea into your practice or want to attract more high-quality patients without wasting time, this episode is packed with valuable insights. Tune in to learn how the right marketing approach can make all the difference! EPISODE RESOURCES https://sleepapnealeads.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes breaks down the trap of hustle culture and why working harder doesn't always mean achieving more. He shares how practice owners can transition from grinding endlessly to increasing productivity while working fewer hours. By recognizing different seasons of entrepreneurship, setting clear non-negotiables, and leveraging delegation, you can avoid burnout and maximize efficiency. We also dive into common struggles like reactivity, case acceptance issues, and inefficient CEO time. Dr. Costes offers practical strategies to streamline operations, improve leadership, and create a thriving practice without sacrificing work-life balance. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes takes us to the breathtaking shores of Nicaragua for an exclusive look at the Elevation Association retreat. Joined by Dr. Jared Hill and Dr. Dan Nelson, the founders of this unique mastermind group, dive into the mission behind Elevation Association—helping dentists lead with intention, design their ideal lives, and build lasting legacies. Dr. Costes, Dr. Hill, and Dr. Nelson also discuss the power of stepping away from daily practice life to gain clarity, the importance of knowing your numbers, and how to combat burnout by redefining success. Plus, they share the incredible work they're doing with the Dental Legacy Foundation, creating sustainable dental clinics in underserved communities. Tune in for a deep dive into leadership, adventure, and making an impact far beyond the dental chair. EPISODE RESOURCES https://www.elevationassociation.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Jake Conway, a longtime friend of the Dental Success Institute, dives deep into the challenges of goal-setting in dental practices. He breaks down why arbitrary, unrealistic, or narrow goals can hold doctors back—and how shifting focus to systems and outcomes can create lasting success. Jake introduces his 4D Method for setting intentional practice and life goals, emphasizes the importance of awareness in financial stress stages, and provides tactical strategies to optimize hygiene, associates, and overhead. He also explores the power of agreements vs. expectations and how engaging the team in decision-making fosters accountability and ownership. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Ardi Safi, the visionary founder of DDS Marketing, to discuss his fascinating journey from competitive tennis and structural engineering to becoming a leader in dental marketing. Ardi shares how his analytical mindset and immigrant work ethic helped him carve a niche in the dental industry, offering data-driven marketing strategies that drive real results. Ardi dives into the role of AI in tracking patient conversion, key KPIs for marketing success, and the importance of organic content for brand building. Plus, they preview the upcoming DDS Marketing Event in Miami this May, focused on full-arch dentistry profitability. Check out the full episode on the Dentalpreneur Podcast for all the insights and actionable takeaways! EPISODE RESOURCES ddsmarketing.io https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes takes the stage at the Elevation Association conference to discuss the true meaning of legacy. Sharing his journey from building and selling multiple dental practices to founding Smile Outreach International, Dr. Costes highlights the importance of sustainable impact. He walks the audience through the Four Futures framework—mind, meaning, muscle, and money—offering a practical way to measure personal and professional fulfillment. From personal anecdotes to an eye-opening eulogy exercise, this session challenges listeners to redefine success beyond financial gain. Plus, Dr. Costes shares insights on habit formation, overcoming setbacks, and the power of community-driven service. Check out the full episode on the Dentalpreneur Podcast for more inspiration and actionable takeaways! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes takes the stage at the Elevation Association conference to discuss the true meaning of legacy. Sharing his journey from building and selling multiple dental practices to founding Smile Outreach International, Dr. Costes highlights the importance of sustainable impact. He walks the audience through the Four Futures framework—mind, meaning, muscle, and money—offering a practical way to measure personal and professional fulfillment. From personal anecdotes to an eye-opening eulogy exercise, this session challenges listeners to redefine success beyond financial gain. Plus, Dr. Costes shares insights on habit formation, overcoming setbacks, and the power of community-driven service. Check out the full episode on the Dentalpreneur Podcast for more inspiration and actionable takeaways! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In this Part 2 episode, Dr. Mark Costes and wealth strategist M.C. Laubscher continues their deep dive into infinite banking, wealth preservation, and legacy planning. M.C. shares how properly structured whole life insurance policies play a crucial role in protecting and growing generational wealth. They discuss Dave Ramsey's critique of whole life insurance, the distinction between infinite banking and captive insurance, and the strategies that ultra-wealthy families like the Rockefellers use to create lasting wealth across generations. M.C. also outlines the "family office" model, emphasizing its importance for entrepreneurs and high-income individuals with significant exits or windfalls. EPISODE RESOURCES https://producerswealth.com/getwealthyforsure https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes interviews M.C. Laubscher, founder of Producers Wealth and a leading expert in infinite banking and alternative wealth strategies for entrepreneurs. M.C. shares his journey from growing up during South Africa's apartheid era to playing rugby in the U.S., where he discovered the world of investing. They dive into the philosophies of cash flow management, leveraging market cycles, and how to avoid pitfalls in alternative investments. M.C. also breaks down the concept of infinite banking, explaining how business owners can build their own financial systems by positioning life insurance as a key cash flow and investment tool. EPISODE RESOURCES https://producerswealth.com/getwealthyforsure https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's episode, we continue with part two of Dr. Addison Killeen's presentation on mastering the financial metrics that drive practice growth. He explains the key differences between profit and loss statements, cash flow statements, and balance sheets—essential tools for any savvy business owner. Dr. Killeen also walks through strategies for managing and leveraging debt effectively, including when it's smart to invest in expansion and how to calculate returns on your investments. From retirement plans and debt analysis to benchmarking growth metrics, this episode is packed with insights to help you build a stronger, more profitable practice. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's episode, Dr. Addison Killeen dives into the critical building blocks of dental practice success. A seasoned practice owner, he kicks things off by sharing his journey from managing six dental offices to creating a thriving $6M+ single-location practice. Dr. Killeen explores the importance of key performance indicators (KPIs), including new patient flow, case acceptance rates, and hygiene production as essential metrics to track growth and profitability. You'll also hear insights on balancing attrition with new patients, improving reappointment strategies, and optimizing collections percentages. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes shares his personal journey of perseverance, success, and the unexpected struggles that came with it. After 21 attempts to get into dental school, he finally made it—only to realize years later that financial success didn't equal happiness. At 38, with six practices, a million in the bank, and a thriving career, he found himself stressed, unhealthy, and disconnected from his family. Mark breaks down the four quadrants of success—mind, meaning, muscle, and money—and why focusing on just one can leave you unfulfilled. He also shares the key strategies behind running a profitable, systemized practice, understanding overhead, and making informed financial decisions in dentistry. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode—part two of Mark's conversation with D2 dental student Nevin Brittain—the discussion heats up with insights on leadership, systemization, and marketing strategies. Nevin talks about his long-term vision for practice ownership, while Mark dives into practical advice on effective delegation and building strong, accountable teams. They also explore how small businesses, like Mark's early ventures, shaped his entrepreneurial mindset. Plus, Mark shares creative marketing tactics, from community outreach to leveraging digital tools and tracking ROI. EPISODE RESOURCES https://www.linkedin.com/in/nevin-brittainjr https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Mark is joined by D2 dental student Nevin Brittain from the University of Illinois, Chicago. Nevin shares how an unexpected encounter with a dentist in a candy store inspired him to pursue a career in dentistry. He also talks about his plans for future practice ownership after completing his military HPSP scholarship. Mark provides mentorship, discussing delegation, systemization, and the importance of surrounding yourself with the right team. The conversation dives into Mark's entrepreneurial journey, including lessons learned from running a catering truck business that shaped his approach to dental practice ownership. They also explore the value of mentorship, practical business experience, and avoiding "content paralysis" in the pursuit of success. EPISODE RESOURCES https://www.linkedin.com/in/nevin-brittainjr https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes reconnects with Dr. Michael Jerkins, co-founder of Panacea Financial. Michael shares how Panacea helps healthcare professionals with products like gap loans, practice buy-ins, and startup financing. They discuss the pressures of consolidation, declining insurance reimbursements, and workforce challenges in both dentistry and medicine. Michael also talks about balancing clinical practice with entrepreneurship and Panacea's mission to keep doctors independent. EPISODE RESOURCES https://panaceafinancial.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes welcomes back Dr. Michael Jerkins, co-founder of Panacea Financial. Michael shares how his experiences as a teacher and physician led him to build a bank that caters exclusively to healthcare providers. He discusses the financial struggles many doctors face during training and how Panacea fills that gap with custom services like practice buy-ins, startup loans, and refinancing. They explore the complexities of medical and dental practice financing, the challenges of industry consolidation, and how Panacea helps providers stay independent. EPISODE RESOURCES https://panaceafinancial.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Mark dives into the power of mindset and intensity in sports, with a focus on soccer success. He reflects on the importance of starting strong, maintaining high energy, and keeping a competitive edge—especially when facing critical matches. You'll hear the timeless Cherokee "Two Wolves" story and learn how feeding the right mindset can make or break both athletes and teams. Mark also discusses controlling the controllables, the crucial role of every player on the team, and how small trajectory moments can shape your life. Tune in for powerful insights on leadership, teamwork, and personal growth that go far beyond the game. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Jason Tanoory continues his deep dive into leadership with a focus on running highly effective meetings that move the needle for your business. He breaks down his 12-step approach to structuring meetings, emphasizing preparation, consistent scheduling, and actionable outcomes. Jason highlights key elements like starting with "good news" to build vulnerability, creating a scorecard of lead and lag measures, and using tools like rallying cries and winning statements to align teams on core goals. He also stresses the importance of trust and peer accountability, ensuring real issues are addressed with honest feedback instead of surface-level solutions. EPISODE RESOURCES https://fingerlakesdental.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Jason Tanoory, a prolific leader within DSN and host of a successful podcast, brings his wisdom to the stage. Known for his humility and hands-on leadership, Jason shares his approach to running effective, high-impact meetings. He emphasizes how poorly structured meetings waste time and resources, while a clear framework can bring about real solutions and drive organizational growth. Jason introduces a system built on trust, vulnerability, and accountability, highlighting the importance of team collaboration and "winning components": data-driven scorecards, rallying cries (or thematic goals), and motivational winning statements. EPISODE RESOURCES https://fingerlakesdental.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dustin Kenyon, founder of Kaptain, takes the stage at the DSI event to share his unique journey from tech entrepreneur to executive coach. Dustin reflects on his pivotal life moments, mentors, and the power of a supportive spouse that fueled his drive to lean into risk and embrace opportunity. Drawing on his experience coaching high-performance leaders, Dustin breaks down four core areas we must manage for success—self, relationships, purpose, and balance. He also explains how staying centered allows leaders to make better decisions, foster meaningful relationships, and build a legacy grounded in purpose. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In Part 2 of Dr. Mark's interview with Joshua Scott, founder of Studio 8E8, they discuss the next phase of building a scalable business. Josh shares how his creative agency is evolving beyond its roots, blending high-level storytelling with cutting-edge performance marketing to create predictable growth for dental practices. He opens up about the challenges of restructuring his company, investing over $1.25 million in infrastructure, and recruiting top-tier talent to develop new service offerings. In this discussion, Dr. Mark and Josh also draw parallels between their entrepreneurial journeys, reflecting on how to build businesses that evolve with the market while staying true to their vision. EPISODE RESOURCES https://s8e8.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes kicks off Part 1 of a thought-provoking two-part conversation with marketing expert and Studio 8E8 founder, Joshua Scott. Fresh off a powerful Mastermind event in Scottsdale, Dr. Mark reflects on the importance of self-assessment, recounting key lessons and highlights from 2024. Joshua shares insights on personal development, discussing the pitfalls of hustle culture and how self-awareness can shape routines and productivity. Together, they explore entrepreneurship, the evolution of Studio 8E8, and scaling a creative business through grassroots growth and market fit. EPISODE RESOURCES https://s8e8.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In part two of this empowering series, Jake Conway continues to explore strategies for managing what's under your control in your dental practice. Building on the foundation set in part one, Jake delves into leveraging team investments, optimizing your hygiene program, and fostering a culture that engages and retains top talent. Discover how clear communication of your vision and adaptability in a changing landscape can drive results for your practice. EPISODE RESOURCES https://custompracticeanalytics.com/contact https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Jake Conway dives into the first part of a transformative discussion on mastering the aspects of your dental practice that are within your control. From realistic goal-setting to recognizing and addressing financial stress, Jake explains how to build systems that align with your desired outcomes. He also shares strategies to identify root causes of common challenges, like high overhead and cash flow issues, and how to solve them effectively. EPISODE RESOURCES https://custompracticeanalytics.com/contact https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we explore the transformative potential of dental membership plans, from simple discount-only models to creative offerings like whitening and Botox subscriptions. Our guest highlights the importance of tailoring plans to local demographics for increased patient adoption and shares a proven formula for pricing based on household income. We also discuss leveraging technology and systems like BoomCloud to scale membership programs, ensure recurring revenue, and boost practice valuation, offering a strategic edge for long-term success. Plus, discover how AI-driven tools are opening new doors to attract ideal patients and business partnerships.5 EPISODE RESOURCES BoomCloudapps.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we dive into the concept of revenue quality per patient cohort, an often-overlooked metric that can transform your dental practice's profitability and growth potential. Our guest breaks down the financial and strategic differences between PPO, cash, and membership patients, highlighting why membership patients consistently yield the highest revenue and case acceptance rates. We also explore how to optimize patient acquisition costs and target ideal cohorts, like small business employees and retirees, to drive sustainable growth. With insights into both online and offline marketing strategies, this episode is packed with actionable advice for creating a more profitable and scalable practice. EPISODE RESOURCES BoomCloudapps.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In Part 2, Dr. Summer Kassmel continues her discussion on developing confident, capable associates by focusing on mentorship and growth strategies. She outlines her methods for expanding an associate's philosophy of care, cultivating a "world-class MD mindset," and building trust within the team and with patients. From teaching associates how to prioritize treatment plans to managing the emotional aspects of patient care, Summer shares actionable tips for creating a positive, productive environment. She also discusses how to identify and address common pitfalls in associate development, from insecurity to over-reliance on insurance-based decisions. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In Part 1 of this insightful two-part series, Dr. Summer Kassmel shares her expertise on building team, patient, and personal confidence in associates. A renowned mentor and coach, Summer emphasizes the importance of hiring the right fit and setting clear expectations before bringing an associate into your practice. Summer explains her framework for identifying an associate's goals, non-negotiables, and readiness for mentorship. She dives into the value of consistent communication during the hiring process, why clarity of expectations is critical, and how understanding an associate's "why" can make or break their success. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast