The Contractor Fight with Tom Reber

A team is only as strong as its leader so if you’re not seeing the results you want, it’s time to clarify your expectations and provide your team with the processes it needs to succeed. Tom’s guest today is Vicki Suiter, owner of Suiter Business Builders. Vicki digs into giving your team more control so you can save time and consistently get the results you want! In this episode, we talk about… How a lack of clarity leads to a lack of accountability Managing for results vs. managing for tasks Creating a feedback system to create ownership Be specific about your criteria for success Why hiring starts with your values Giving control with specific and measurable goals Understanding our thoughts and beliefs directly control our actions Seeing yourself as the problem so you can be part of the solution Building mechanisms to empower your team to look up and look ahead We drop the ball when we don’t have consistency and processes in place Links to resources: Live Webinar: Build a Team That Takes Ownership Suiter Business Builders Contractor Sales Academy Next Level Live 2021 The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Tom’s here to remind you that as a contractor you are not in the proposal writing business—you are in the check cashing business. Take control and stop spending time on people who waste your time and reach the people ready to buy from you! In this episode, we talk about… Stop stealing time from yourself and your family Why follow up calls suck when you don’t pre-qualify prospects 3 Ways to take control of what you can control: Get your website and content in order Use social media and maximize video content Shin Fu pre-qualification method The more transparent you are, the more the right people will call you 2 Action steps: Review the podcast to help boost the trades and your fellow contractors Download The Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time Links to resources: Contractor Sales Academy Next Level Live 2021 The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Seeing is believing and it’s time to optimize your optics and level up your proposals so customers will see your value upfront. Tom’s guest today is Ryan Shantz, the founder of SumoQuote and partner in a multi-million dollar roofing company. Ryan understands how to successfully scale a business and explains easy ways to stand out to customers and increase your closing rate! In this episode, we talk about… Ryan’s non-traditional path to business Lessons from the fashion industry The value of a consistent brand experience and strong visual content Why you should always follow up with customers who request a quote Biggest struggle of selling SumoQuote and ideal fit for the SumoQuote platform Make your customer’s life easier and they won’t worry about the cost How the little things make you stand out and get the job Using technology to make it easier for customers to buy from you Critical steps to scale and grow your business Links to resources: SumoQuote Contractor Sales Academy Next Level Live 2021 The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Contracts can make or break a business and you must not only have one, but also know what’s in it so you can protect yourself from lawsuits, litigation and lost revenue. Tom’s guest today is Karalynn Cromeens, owner and managing partner for the Cromeens Law Firm, creator of the Subcontractor Institute, and author of the new book Quit Getting Screwed. Listen in and learn how to play defense for your business by really understanding what’s in your contract so you don’t have to learn the hard way! About Karalynn: The Subcontract Institute was created by Karalynn Cromeens, Owner & Managing Partner of The Cromeens Law Firm. In the sixteen years she has practiced construction, real estate, and business law, she has reviewed and explained thousands of subcontracts. For years, she has tried saving companies that have signed problematic subcontracts. Unfortunately, by the time they came to her it was too late; there was nothing she could do to help. As hard as she fought, she could not get them out of the poisonous, one-sided subcontract they had signed. She hated seeing clients lose money- sometimes their entire business- over language they did not understand. Seeing these situations play out day after day was the driving force behind her book, Quit Getting Screwed, Understanding and Negotiating the Subcontract, and the creation of The Subcontractor Institute. In this episode, we talk about… Different areas to negotiate as a subcontractor and contractor Understanding the difference between scope vs. bid Litigation is never a win for anybody—having something in writing is better than nothing Be clear and specific on your expectations, payment schedule, and know what’s in your contract Document everything to cover your ass! Don’t do any favors: Submit change requests and get paid for the work you do Why you shouldn’t sign a personal guarantee and how to recognize them in contracts Details about the Subcontractor Institute Remember there’s no set of rules to protect you once you sign a contract Advice for how long your contract should be Links to resources: Subcontractor Institute Cromeens Law Firm Quit Getting Screwed Book Quit Getting Screwed Podcast The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

If you’re not satisfied with your current job, business, income, life—anything—it’s time to stop making excuses and take action. Tom’s here to remind you to get over your fear so you can truly be unafraid and fight for the life you want! In this episode, we talk about… Stop being soft and pick a fight with your adversity Do the work and level up your skills Winners find a way to win, losers find another excuse Go to war with your marketing Mediocrity dies today—invest in yourself Take control of what you can control Intensity doesn’t give you permission to be an asshole Links to resources: Contractor Sales Academy Next Level Live 2021 The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

2020 taught everyone the value of digital marketing and why your online presence matters. Tom’s guest today is Spencer Powell, the creator of Builder Funnel and author of the new book The Remodeler Marketing Blueprint. Spencer breaks down how a content mindset can boost your business and simple ways to build your brand by shifting your online strategy! In this episode, we talk about… Commonalities in 2020’s success stories How 2020 created a shift and entry of dollars into the digital space Adopting a thought leadership and content mindset An SEO framework that allows you to measure, tweak, and improve Viewing your website like a sales rep that never sleeps Blogging, pillar pages, and tips for using transcriptions to boost your content Whether to build your brand in-house vs. outsourcing services Putting in the reps to get comfortable on camera Adding a top of the funnel lead conversion to every page on your website Why you should create a miniseries for your business Links to resources: Remodeler Marketing Blueprint Builder Funnel The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Too many people view trade work as a last resort or backup plan instead of considering it as a viable career path and are often unaware of the lucrative opportunities it actually provides. Tom’s guest today is Thomas Moorman from the Perfect Technician Academy. Thomas believes it’s time to shift the stigma of the trade industry and shares why more graduates and military vets should look to the trades as their Plan A instead of Plan B! In this episode, we talk about… Changing the paradigm and finding the right students for trade schools Why value based hiring can help find the best candidates for the job Must haves for successful employee training programs Understanding the totality of the business and not just the job you do Economics of blue collar jobs and trade school programs vs. four year degrees and college Challenges and benefits veterans experience when transitioning from the military to trade jobs You’ll never have an issue making money if you’re willing to do the work Links to resources: Perfect Technician Academy Perfect Technician Academy YouTube The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Success looks different for everyone and it’s important to know what results matter most to you. Tom’s guest today is Joe Migrala, owner of Deptford Fence in South Jersey, whose willingness to make mistakes and learn from them has allowed him to build the business and life he wants over the past 5 years. Whether you’re trying to just break even or hit your first million, Joe reminds us we all have the power to change our situation and get the results we want! In this episode, we talk about… Being a constant work in progress Starting a company with just an idea to make money and a sedan How the stress of being broke affects your family Changing your life to have the life you want If you don’t think like a million dollar company, you won’t behave like one Joe’s mindset on marketing, affirmations, and meditation Working hard at first so you don’t have to work as much in the long run Building a system based on the results you want Sell jobs, produce jobs, and know your numbers Remembering your current situation isn’t what your life is meant to be Links to resources: Profit Planner Program Rising Higher Meditation The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

We figured if we really want to understand the female perspective, we should actually ask a female who knows what she’s talking about! Tom’s guest today is Lindsey Kirchner, who runs sales and project management for her and her husband’s company Stain and Seal of Fort Worth, and also happens to be the Chief Experience Officer of the Contractor Sales Academy. Lindsey breaks down why taking the time to listen and sell to women is your best bet! In this episode, we talk about… Know when to ask for help and implement what you learn Where most contractors go wrong when selling to women Why tonality and patience matter Helpful phrases to connect more with women as a contractor Don’t be afraid to hire a woman Communicating vs. condescending Sell to the woman even if a man is involved Links to resources: Stain and Seal of Fort Worth Stain and Seal of Fort Worth Facebook The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Long term goals are great but it’s what you do day in and day out that really matters. Tom’s guest today is Joe McPherson, owner of Capstone Waterproofing Solutions. He’s an experienced general contractor with only a few years under his belt in offering a specialty service. Joe’s journey to success hasn’t been an easy one, so listen up as he shares how to get the wins you want one moment at a time! In this episode, we talk about… To specialize or not to specialize Joe’s perspective as a Black contractor Learning to treat the problem vs. the symptom The “unfair advantage” of personal experience Joe’s darkest moment as a business owner Making a plan to reach success one moment at a time Advice for implementing the plan—even when you don’t feel like it Why success is hard Educating clients to turn them into advocates for your business What led Joe to have the confidence to raise his prices and maintain his job costs Links to resources: Capstone Waterproofing Solutions Capstone Waterproofing on YouTube The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Marketing is a must but sometimes it’s hard to know how much to budget for advertising or where to get started. Tom’s guest today is Logan Shinholser, the owner and host of the Contractor Growth Network company and podcast, who knows how to craft a hell of an elevator pitch and reminds us all to market our why before we do anything else! In this episode, we talk about… Why clarity about what you do and what clients you want to attract matters Logan’s view on tracking leading or lagging metrics Rule of thumb for your marketing budget Marketing yourself and understanding what you’re actually competing against Combating competition with storytelling All roads lead to your website What it means to have intention behind your marketing It’s not who you know but who knows you Minimum ROI and the 10X Rule How to know if your website reflects the value you offer The power of messaging that focuses on your why vs. what you do Links to resources: Contractor Growth Network CGN Podcast CGN Facebook Group The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

We all make mistakes and the difference between failure or success is whether we choose to keep going down the same road doing the same old thing or create a new path using what we’ve learned. Tom’s guest today is Micah Miller from Easton Outdoors, and someone who knows firsthand how heavy debt can be if you don’t have a plan to get out from under it. Listen in as he explains why the sooner you understand “it’s always about what you do and never about what anybody else does”, the sooner you’ll get to where you want to be! In this episode, we talk about… How Micah’s debt impacted his home life Owning your part and not allowing yourself to be a victim Why we don’t give up, even when it’s a clear way out Where a simple tracking mindset can take your business The power of securing even just one influencer to support your work Making communication your priority Advice for making a plan and letting change happen when needed Links to resources: Easton Outdoors Easton Outdoors Instagram: @eastonoutdoorsllc Easton Outdoors Facebook The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

As you’re planning for 2021, give yourself time to reflect on last year, really understand what you want for yourself and for your business this year, and create a plan to hit your target! Tom welcomes Dan Sherwood to the Fight Team as they discuss the wins and misses of 2020 and how to kick ass in 2021! In this episode, we talk about… Evaluating your failures and successes Key indicators to evaluate your happiness Identify your target and make a plan to get there Getting clear on what matters most Connecting the dots and using data to track your progress 6 things to track on a weekly basis Why job cost is the best place to start tracking in your business Links to resources: The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Surrounding yourself with the right people is vitally important to growing as a business owner and growing as a person. This is a fact and it can’t be emphasized enough. As much as that concept is about finding the right people, it’s equally about avoiding the wrong people. Tom is here to tell you how to avoid those negative people! In this episode, we talk about… Negativity shows up in a variety of manners What happens if you allow negative people to be around you Some negative people have infiltrated the Facebook group Reasons that we want to avoid negative people Get some clarity on who you want to be and do an audit of those closest to you Take some responsibility for your actions and where you are Pay attention to how you feel after spending time with different people The best ways to deal with negative people Links to resources: Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Contractors have a bad habit of stealing time from their families and that’s a huge problem, but where does all that time go? Chasing BS leads, that’s where it goes. If you’re a contractor, you know how much time you’ve wasted on leads that never pan out and it probably makes you sick. Tom is here to tell you how to pre-qualify those leads so you can stop stealing time from your family! In this episode, we talk about… The problem with just reading a list of questions Where salespeople fall on the spectrum of public trust Importance of setting the tone with your spirit of the conversation Expressing gratitude to your clients and prospects will take you leaps and bounds Common misconceptions about the goal of the sales process Where 80% or more of the sale actually happens Shifting the conversation over to the money Make sure to set proper expectations in case of unexpected circumstances All decision-makers must be involved in the process How to gauge the prospect’s level of BS Links to resources: Learn how to spot the cheap prospects before they waste your time! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

How many contractors out there have discounted their work just to close a deal? If you came up with the classic world of contracting, this may seem like the norm. Ask yourself this question. Why would allow yourself to get paid less than your worth? Tom thinks that most of the time, discounting your work is a horrible idea and he’s here to tell you why! In this episode, we talk about… Strategic discounting is different than what most contractors do Discounts give the wrong impression unless you want to be known as the cheap one Becoming price-focused as a salesperson does not help Attracting customers with discounts is only going to bring discount referrals Lowering your prices does not equate to selling more projects Diving into the negative effects of discounts on your profit Calculate what you need to keep each month Discounting makes it harder to build a strong team Things you can do instead of discounting Links to resources: Learn how to spot the cheap prospects before they waste your time! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

You’re a contractor that has just entered The Fight only to realize that you still have to complete a project that you now know is underbid. What can you do now? Are you screwed? Tom’s here to tell you, so take a listen! In this episode, we talk about… Avoid going back to the client and asking for more money Keep negativity out of your relationship with the client As tempting as they are, don’t take the shortcuts Map out the project plan down to the day-to-day activities This is the time to communicate clearly with your team Look for opportunities to upsell on the project Learn as much as you can from this experience Links to resources: Nail your job cost! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast

As a business owner that is invested and cares deeply about the business that you have sacrificed to make, you are well-used to fighting by now. However, you may be fighting for the wrong things. Tom is here to share the common things that people are fighting for that they shouldn’t be and what things they should be fighting for! In this episode, we talk about… Holding on to your comfort zone is a mistake One of the first things a good coach is going to do Time and effort spent defending pinions about pricing, sales, value, and more Conquering your limiting beliefs and strengthening your mindset Your bank account should be higher on your priority list Happiness and satisfaction for your life and company should be non-negotiable Fighting for your team and those that you love Bringing respect and dignity back to the trades Tom is going to be the host of a show on HGTV called Unfinished Business Links to resources: Want to hear Tom speak? Go to TheContractorFight.com/speaking! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

There are a ton of reasons why contractors are afraid to put their pricing on their website, but the fact of the matter is, those that do make more money. Tom could not be more of a fan of this precedent of staying transparent about your price on your website. That’s why he’s here to give you 5 reasons to put your pricing on your website! In this episode, we talk about… Common fears that prevent contractors from including their price on the websites Make your website about your prospects and clients, not yourself Building trust through transparency with those you want to work with Search Engine Optimization is incredibly important Creating relevant contact that matters to the people who are looking at your website Understanding that not everyone is a fit for your business Differentiating yourself from your competition Links to resources: Marcus Sheridan Website Book Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

The journey of building your contracting business to the point of financial success does not have to be a solo one. Tom’s guests today are David Szemcsak, Robert Dailey, Adam Copher, and Marino, 4 contractors with differing experiences who are using the 100K Contractor Program to get their shit together. Each of them has been in the contracting industry for a different amount of time, but they all needed help putting money in their pockets. The 100K Contractor has helped each one of them grow beyond what they believed possible! In this episode, we talk about… 30,000-foot overview of who David, Robert, Adam, and Marino are What brought each of them to the 100K Program Describing the helping hand that the 100K Program provides to its members The power of surrounding yourself with people that are ahead of you Things that have changed and improved since joining the program Robert made a big shift that not too many people could have seen coming Defining what success means to you Not all contractors have someone in their area to learn from Adding a coach to the hiring process can take off a lot of the pressure There’s always another level in any business or program Links to resources: Take the chaos out of your contracting business: http://thecontractorfight.com/chaos Calculate your job cost effectively! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Don’t know when to hire your first employee? Well, that’s why you have Tom. Hiring your first employee is something that you know you need to do at a certain point but can be very stressful. With so many things that can go wrong, Tom is here to tell you when the time is right! In this episode, we talk about… Why you should not hire someone from a place of desperation The importance of having a clear job description before hiring someone How to know when someone is going to protect your money Hire when someone is going to produce something for a profit Finding someone that has expertise in a certain area A booked out calendar is costing you money There are times where you shouldn’t go hire somebody Links to resources: Join us for October Fight Night - Out of the Box Hiring Tricks to Find Your Next FW Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Every respectable contractor out there hates all those low-ball contractors that seem to be taking their business. Don’t hate all of them. Some of these guys don’t even know they are doing it. Tom is here to educate you on how to compete with those low-ball contractors. Control the things that you can control! In this episode, we talk about… Some contractors might not be intentionally low-balling Half the price doesn’t mean they are making less than 50% profit Position yourself as the expert in your industry Why money is less relevant to those that have expert status How to connect with your prospects on a deeper level than your competitors Dig up their real motive for wanting to hire you Things that are within your sphere of control Links to resources: Learn how to talk to your prospects like an expert! Take the chaos out of your contracting business: http://thecontractorfight.com/chaos Calculate your job cost effectively! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Everyone is looking for a way to stand out, a way to prove their value and give their clients a reason to pay their higher price. Tom’s on the road but that’s not going to stop him from dropping a knowledge bomb on you today. You must emphasize protecting your clients’ experience! In this episode, we talk about… Common denominators amongst businesses that continue to sell their work at higher rates Setting the tone for the experience by having a great first impression Your website should make it incredibly easy for them Focus on the things that most contractors tend to mess up Keeping clients informed about what’s going on will help keep things smooth What people are complaining about most of the time with contractors How to learn what you need to improve on Where protecting the experience shows up in your business Links to resources: Take the chaos out of your contracting business: http://thecontractorfight.com/chaos Calculate your job cost effectively! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

In order to hit the goals that you set for yourself, you need to narrow your focus. If a sniper aims for a shirt, he might miss by 3 feet. If a sniper aims for a button, he might miss by 3 inches. Break down those big goals. Aim small miss small. In this episode, we talk about… Break down your yearly goal into quarters, months, and days Why you need to aim small Be as detailed as you can be with your lead production, job descriptions, etc. Take the chaos out of your business Links to resources: Take the chaos out of your business! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Which coaching program is right for your business? There’s no better way to get to where you want to be than to learn from those who have already gotten there. You don’t just want to go out and join any group, however, because many can be poisonous and a waste of money. That’s why Tom is here to tell you about a kickass program that you can join! In this episode, we talk about… TCF gives away a ton of free content for its members Contractor Fight Night gives members 90 minutes of Tom once a month CSA Bridge Program helps contractors get to higher levels of sales The 100k Contractor Program teaches contractors how to run their business For those doing over $1M in revenue, there’s The Conquest Program Links to resources: Send an email to [email protected] Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

The truth is, most contractors are not giving their foremen what they need to be successful. As a result, those foremen become frustrated with their job and are more likely to leave. Tom is here to tell you 5 tips to help your foremen to be more successful. These tips are key to keeping your team happy and making more money! In this episode, we talk about… Many foremen are frustrated with their job Owners have to provide a clear scope of work for their foremen Make it clear to the foremen what resources he/she needs before the project Provide all the necessary job-site information Your foremen need to know the customer’s motivation for hiring your company Transfer the trust to the foremen in a face-to-face meeting with the customer Links to resources: Get your free job cost spreadsheet today! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

There are still parts of the world that are completely locked down due to the ongoing pandemic. How, then, are you supposed to market your business when things are still locked down? Well, it’s definitely not the time to slow down. Tom is here to talk about what you should be doing right now! In this episode, we talk about… What “forward” should mean to you Turn your business into a content creation machine Establish yourself as the expert in your industry with your content Join the right organizations and build relevant relationships Keep showing up and stay consistent Links to resources: They Ask You Answer Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Do you have a hiring plan? If you don’t, you’re not alone. This is a big issue for contractors all over the world. Tom is here to break down a few clear signs that you have a hiring problem that needs to be fixed. Don’t let a bad experience with hiring scare you away from bringing in the right help and scaling your business! In this episode, we talk about… Join The Contractor Fight Night Hiring Call on October 22nd, 2020 A handful of indicators that you need to hire the right help Why many contractors are afraid of hiring Would you want to work for your company the way it is right now? Determine your non-negotiable values in your company You might not need to hire another salesperson Know which position that you actually need to hire for Here’s what to do when you decide it’s time to hire Building your interview questions on the right values Links to resources: Join the Fight Night Hiring Call to learn how to hire the best employees for your business! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Winter can suck if you’re not properly prepared for the notorious slow-down it brings to businesses everywhere. Tom shares 3 ways to protect your business and be ready for whatever winter brings! In this episode, we talk about… Price your work high enough so you can squirrel away money for operational expenses Build your database and constantly market to your past and potential customers Create content and establish yourself as an expert people will remember Links to resources: Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

As the new kid on the block, you may feel the need to overcompensate and it’s very likely that you waste time on the wrong things. Tom is here to give you 5 tips that brand-new contractors need to focus on to be successful. Give yourself a fighting chance! In this episode, we talk about… Focus on being a problem solver when approaching your marketing and sales Commit yourself to bring oxygen (sales) into the business Figure out your strengths and delegate everything else Market like the life of your business depends on it Sell in a fashion that suggests you are independently wealthy Bring your passion and energy while remaining patient for results Links to resources: Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

It’s already hard enough to find skilled labor right now without considering the possibility that you might have to fire somebody. Well, consider it. Not everyone you hire is going to be the perfect fit and it’s just a part of doing business. Here’s Tom with 5 reasons to fire someone! In this episode, we talk about… Assessing yourself as a leader before firing someone Unethical behavior cannot be tolerated for sake of your company name If their behavior is getting continually worse, it’s time to protect your culture Drugs and alcohol on the job are lawsuits waiting to happen You can’t forecast production if employees take too much time off Building your company so that high performance is expected Links to resources: Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

It’s normal for the new guy to feel pressure to prove themselves, but that doesn’t mean you have to run that mouth of yours. Tom is here to share a tip for new business owners that will help you skip a lot of the trouble between you and sales success. Peel it back, don’t pounce on it! In this episode, we talk about… New business owners make the mistake of running their mouths during the sales process Stop pouncing on the little bit of information that the prospect gives you Peel it back by asking the right questions and shutting your mouth Establish a connection; that is your goal Links to resources: Become the sales professional that you need to be! Organize your meetings like a champ! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Focus and consistency are key to making more money as a contractor. Focus and consistency with what you might ask? Tom is here to tell you three simple things you can do to make more money as a contractor! In this episode, we talk about… Creating a clear scope of work to use your time efficiently What Parkinson’s Law says about time Conducting a meeting at the beginning of the job to transfer the trust Talking about these at your weekly operations meetings Recapping your goals and progress on a daily basis Knowing that every job you start has to be finished strong Links to resources: Love the One You’re With - Doobie Brothers Organize your meetings like a champ! Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Do you want to make more money as a contractor? Of course you do! If you don’t then this podcast isn’t for you. Tom is here today to tell you a couple of things that will help you make more money as a contractor! In this episode, we talk about… Having an open and honest conversation with your prospects Saving yourself some time by avoiding the tire kickers Knowing what a project costs to see if it makes sense to do Getting out of your own way and bring in the right people Don’t make the same mistakes twice Raising up other leaders in your business Links to resources: Figure out your job cost! Conquest Coaching with Tom Reber Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Many contractors have gotten into trouble over the bonus policies. Tom can tell you first-hand that 100% of companies that he has worked with that had bonus plans were in trouble. There are great alternatives to bonus plans, but if that is the route that you choose to go then make sure you know what you are doing! In this episode, we talk about… A poorly planned bonus plan can sink your business Here’s why Tom doesn’t believe in bonus plans Get squared away with your numbers and bookkeeping Problems in your business are created during the good times Job cost your projects within a week of completion Set specific criteria so you know when someone should get a bonus Links to resources: Conquest Coaching with Tom Reber Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

The #1 thing that is bleeding contracting businesses dry is their labor. It’s important to track your time as specifically as possible. Tom is here to tell you all about the company that he uses to be as efficient as possible with his time. What’s the point of deciding how much to charge if you’re not tracking your time?! In this episode, we talk about… Labor is the most expensive part of a contracting business Tracking your time will allow you to operate more efficiently Tom uses busybusy because he resonates with the values Eventually, your business is going to grow, and tracking time will become more important Links to resources: Use busybusy for free: thecontractorfight/busy Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Set your week up for success. Most contractors make the mistake of not planning their weeks, which leads to wasted time and missed goals. Tom sure does love to keep things simple and he applies that principle to how he plans his week. It’s important to remember that your process can change as you grow! In this episode, we talk about… Reverse engineer your goals down to weekly plans Priority management vs. time management Determine your crucial quarterly goals for your business Your daily and weekly outcomes should work towards your quarterly goals Tom shares his goals and outcomes for this week It’s all about getting clarity, putting it on paper, and following through Do all these things when your mind is at its freshest The #1 detriment to success is a lack of discipline Links to resources: Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Just because you are the new kid on the block or you don’t have a ton of experience in the trade doesn’t mean you can’t kill it as a business owner. Tom wants to share his response to a post on the Facebook group the other day about a lack of experience. This can actually be your greatest advantage! In this episode, we talk about… Many with trade experience can’t get out of their own way as business owners A lack of experience in the trades can be a benefit when owning a contracting business There’s a lot of headtrash about being a new business New business owners are hungry and have everything to prove Links to resources: Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

If you’re not killing it as a contractor right now, you’re definitely doing something wrong. In fact, you’re probably doing a lot of things wrong. Tom’s here to tell you about 5 stupid things that you are doing right now that are holding you back! In this episode, we talk about… Stop caring so much about what other people think Define your outcomes clearly or else you don’t know where to aim Make more money; make a bigger impact Your success is your own; stop comparing it to other people Establish a sales process that allows you to dictate how you use your time Links to resources: Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

One of the most important aspects of owning a business is knowing your numbers. Do you know how much you need to make each day to not only pay the bills but achieve the lifestyle that you desire? If you don’t, take a listen. Tom is here to tell you how to figure that out! In this episode, we talk about… Charging improperly is why so many contractors go broke Use overhead and the number of production days to calculate what you need to keep Consider your salary part of your overhead Don’t forget to consider your profit-margin when calculating overhead Take the time to map out your numbers to avoid the struggle The higher the gross profit, the less revenue you need to bring in Links to resources: Find out what you need to charge: https://thecontractorfight.com/charge/ Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

“Resilience is the ability to bounce back from problems and setbacks.” A great man said this, and that great man was Tom Reber. Your ability to continue pushing forward through all the challenges and failure will determine whether or not your business achieves financial success. Fall seven times, get up eight! In this episode, we talk about… Bad stuff is going to happen; it’s a guarantee Recognize failures as an opportunity to progress and learn The adversity is not as important as how you choose to respond to that adversity Reframe the things that happen into possible opportunities Never ever let yourself be the victim Surround yourself with positive people and avoid the negative thoughts Draw from past experiences that have shown your resilience Be the person that future-you will be proud of Links to resources: Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Winners find a way and losers find an excuse. Own your crap. That’s the core principle here in The Fight. Once you can step back and take responsibility for the current state of your business, you can start to move past those things that you thought were holding you back. Find a way to be successful! In this episode, we talk about… Are you where you want to be in your business? Stop making excuses for the failure of your business You deserve to be broke if you were already struggling when COVID hit There is every opportunity to build your brand, regardless of the challenges It’s always easier to find an excuse and blame others As soon as you give life to your excuses, you become a victim Links to resources: Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

There’s not a day that goes by that Tom doesn’t get some sort of hate mail. Lucky for him, he has skin thick enough to deal with it. Tom knows that the first people through the wall always get bloody, but eventually, they will come around. His message about the haters is for those that are feeling the heat! In this episode, we talk about… Tom likes to poke the hornet's nest from time to time Until you’ve added value to the world, you have no room to talk A lot of people are trying to do great things by taking risks It’s the people that are close to you that question you the most Criticism usually comes from people that haven’t really done much Stay the course and do what you know you need to do Links to resources: Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

There are some fundamental principles to becoming great at your sales. Amongst all these principles, resiliency and consistency remain vital no matter what industry you find yourself in. Why not go to a place and surround yourself with people that know exactly how to get to where you want to go? Tom’s in the house with Steve Shinholser today to talk about how conquering your sales doesn’t just change your business, it changes your life. In this episode, we talk about… Steve has come along way with his technological skillset We all grow up with our own head trash about money You have to become okay with rejection It’s important to surround yourself with people that will push you to be better Don’t overcomplicate the “secret” to becoming successful Contractors are translating their bad habits to the camera Have the courage to risk your relationship with the prospect Find a process that you can believe in completely This is where most contractors fail The entire Shinfu process started when Steve was a spin instructor You start growing the minute you get out of your comfort zone Believe in yourself and then you can show others your value People come to the CSA for sales, they find life guidance when they get there Links to resources: Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

There is no silver bullet in the sales game, but there are a couple things that consistently work. Tom is here to share The Golden Question with you. It’s important to remember that regardless of what you ask them, people buy for their own reasons. Build that trust like your competitors won’t and your sales game will take off! In this episode, we talk about… There’s no power to it; it’s just a question Understand what’s important to your potential client Everyone gets that knot in their stomach when they don’t know what to say The question that can be used in just about every situation Stop justifying and defending; ask this question They will present you with an opportunity to find a better solution Links to resources: Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Understanding the motive behind a prospect’s desire to hire a contractor is vital to your success as a salesperson. This is the area that most contractors struggle with and waste the most time. Tom believes this is your secret weapon as a contractor, so come prepared for battle and ready to find the motive! In this episode, we talk about… Contractors waste a ton of time in their sales process Finding the motive will turn your price into a nonfactor 90% of the sale happens in this one step Don’t skim over this part because you think you have the motive Take the time to make this a second habit You are competing with yourself every single day Links to resources: Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Have you ever wondered what highly successful people do to stay on top of their game? Well, it’s not really a secret. They just do what they need to do on a consistent basis. Don’t burn yourself out; just stay consistent! In this episode, we talk about… Guys go on intense blitzes that burn them out The power of consistency outweighs the big accomplishments Consistency brings long-term results and gratification The returns will compound over time Identify the parts of your sales process that will bring results consistently over time Links to resources: James Clear Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Working on those six inches between your ears will reflect on the amount of income that your business brings in. Don’t blame the world because your income isn’t where you want it. Income reveals mindset! In this episode, we talk about… Income acts as an indicator of your mindset Cut people some slack for their business shortcomings Make the right investments that will make you better Reflect on what you have done to grow in the last 90 days Deliver great value to your customers while charging what you’re worth Implement what you learn and go after the low-hanging fruit Links to resources: Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast

It doesn’t matter where you are in your financial situation, you need to start to tell yourself that making money is easy. Don’t make the sales game more complicated than it needs to be. Tom is here to tell you how to work on that foundational mindset! In this episode, we talk about… The more you tell yourself something, the more it shows up You have to believe that money is sitting and waiting for you Ask this question on your Facebook profile Do whatever you say you are going to do Thoughts lead to beliefs lead to actions lead to results Tell yourself these things every single day Links to resources: CSA Initiation Waived Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

No matter what your business consists of, you have to sell. This is the first episode of an at least 10-part series on selling more. Today, Tom is telling you to reframe your expectations. Basically, block out what others tell you to expect and make your own! In this episode, we talk about… If you don’t learn to sell then your business is dead Old adages that just don’t hold true these days Put people on your own process with your own expectations Set a profit goal that is based upon your life and business goals Focus on working with the right clients instead of your closing rate You have to think of yourself as different than other contractors Expect to be respected as a professional and the backbone of the country Do business on your own terms and expect to make a lot of money Links to resources: CSA Initiation Waived Learn how to market like a pro in our Marketing Boot Camp! Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99