The Contractor Fight with Tom Reber

Having an effective sales strategy is crucial for any company’s growth — however, there are some unethical tactics you might be using without realizing it, which are turning away potential clients. Tim and Greg discuss the sales tactics that don't work and are actually doing more harm than good to your business. In this episode, we talk about… Tim and Greg discuss their bad experiences with a salesperson How can you ditch the awful sales tactics that have been prevalent for many years Customer-centered approach to selling What does the customer expect from the salesperson Resources: == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig Live Unafraid Swag: https://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Tom is joined by Chela Piacentini and Tami from JLC LIVE. They share information about the JLC LIVE event, which will take place in Providence, Rhode Island, from March 24-26. Over the past 26 years, this event has been helping builders, remodelers, and crews to improve their skills and build their businesses. In this episode, we talk about… What is JLC LIVE, and how it will help contractors to grow their business About the sessions of the event, the presenters, and the topics that will be covered during those sessions Why should contractors attend the event with their team How much does the pass to the event cost typically, and how listeners of The Contractor Fight can get it for FREE Things in the contracting industry that Chela and Tami think need to be improved Resources: Join Team TCF at JLC LIVE: https://thecontractorfight.com/jlc = Join us in BATTLEGROUND - Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground = Get your free copy of Tom's book Winning the Contractor Fight: https://thecontractorfight.com/book (Just pay to ship) = Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook = Grab the Gear: https://gear.thecontractorfight.com/ = Find Us on Social Media: YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid

The skies may be stormy, but don't let it slow you down or lose sight of your goal! Dan discusses ways to fuel your growth despite the economic conditions we are experiencing now. In this episode, we talk about… How have the current situations impacted the market How Kellogg's won during the Great Depression, while everyone else failed, and what you can learn from it What you can do to grow your business during this challenging time Mistakes contractors are making in response to current events — charity mindset towards homeowners, dialing back marketing, putting growth plans on hold, etc. Resources: == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig Live Unafraid Swag: https://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Tom and Dan answer a question from Tony about whether contractors should provide discounts or match the client's estimate. In this episode, we talk about… The conversation that occurs when the client asks for a discount, and how to handle the situation Know your numbers in order to decide whether you can give a discount or not What is price match guarantee tactic and why you shouldn’t do it Taking into consideration the lifetime value of a client If you've quoted the job correctly, you can give more value instead of discounting Resources: Submit your questions to [email protected] with the subject “Podcast” and Tom and Dan will try and answer them on an upcoming show. == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom’s book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig Live Unafraid Swag: https://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Tom interviews John G. Adams, the owner of Modern Design Aquascaping. John is a pond builder in Tennessee. The two discussed how John uses YouTube to grow his business and make good money. John also shares how a tragedy in his family several years ago led to the establishment of a non-profit foundation called the Sawyer Mason Foundation. In this episode, we talk about… John's backstory and how did he get into pods and water features Getting the trust of your clients for creative freedom About John’s YouTube channel and how he uses it to educate other contractors and build his brand How has his YouTube channel impacted his business John's advice to contractors who feel that they can't make good money because they live in a smaller community and are afraid to quote a fair price About the Sawyer Mason Foundation, and what motivated him to start it Why consistency in your content is so important Resources: = Donate to Sawyer Mason Foundation at: http://www.sawyermasonfoundation.org/ = Modern Design Aquascaping: https://www.mdaquascaping.com/ = John's YouTube channel: https://www.youtube.com/channel/UCGW3it5bNWLdUJ3NkXCM0bw Join us in BATTLEGROUND - Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship): https://thecontractorfight.com/book Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear ==https://gear.thecontractorfight.com/ == Find Us on Social Media==YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig

Have you ever been told by a client that they want to do business with you, but you should sharpen your pencil a bit, and you ended up charging way less than you should have? Tom, Steve, and Derek discuss how to deal with clients who want you to give them a good deal. In this episode, we talk about… Experiences of Tom, Steve, and Derek with the sharpen your pencil game How to confidently state your pricing Why you should start selling at 60% gross profit Advice for seasonal contractors who miss a lot of projects because they are fully booked Putting standards over feelings and the easiest way to raise your standards Resources: == Join us in BATTLEGROUND == Up your sales game! Find everything your contracting business needs to price, sell and produce for profit in one comprehensive program - BATTLEGROUND. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

The little things you do today may not seem significant, but as they add up over time, they will give you the results you desire! Tom encourages you to stack the small steps that will contribute significantly to your success in the long run. In this episode, we talk about… What you can do to move your ball forward Consistently building on small accomplishments An example of how you can increase your sales by taking small actions every day Resources: Follow Tom on Instagram: https://www.instagram.com/realtomreber == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Tim and Greg discuss two practices they do in their business and personal lives that you can also implement and benefit both in the long and short-term. In this episode, we talk about…  Two things you can do to make a difference in your life right now as well as in future  Blocking your time so that you can accomplish what you need to do Building up relationships that will help you in your business Taking care of yourself so that you can take care of your loved ones Resources:   Tim Cutroni, Pond Builder with New England Aquatic Landscapes - https://iloveponds.com/  == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground  == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book  == Connect with other contractors building stronger businesses in The Contractor Fight:https://thecontractorfight.com/facebook  == Grab the Gear ==https://gear.thecontractorfight.com/  == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig Live Unafraid Swag: https://thecontractorfight.com/unafraid  The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Dan explains the siren song of big-ticket jobs and how emotional attachments to your clients and overlooking smaller projects for the sake of mega-projects are going to cost you. In this episode, we talk about… Some examples of how your emotions can betray you Not overlooking small projects for the big ones Not getting emotionally invested in your customers Sending the quotes with confidence that the math will work in favor of you Resources: == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig Live Unafraid Swag: https://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Tom and Dan address Vishal's question, who mentions two issues customers encounter with Fijian contractors — half-completed projects and improperly executed projects. He asks with these two drawbacks, how can he convince his customers that his company is different from the others and gain their trust? In this episode, we talk about… Building your brand and content Using videos to show what your job site looks like on your website and social media. Providing your customers with detailed information about your process so that they know what to expect when you show up Justifying why you're worth more money and how you're different Standing apart by the way you communicate Customers are always thinking something — control what they think Resources: Submit your questions to [email protected] with the subject “Podcast” and Tom and Dan will try and answer them on an upcoming show. Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don’t forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom’s book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig Live Unafraid Swag: https://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Today Tom's guest on the show is Sunny Pinhero, the owner of Pinhero Construction. From losing everything in 2008, Sunny has rebuilt a well-known commercial construction company, securing 117% growth and has built some of the most remarkable commercial projects on the West Coast. Sunny has also guided teams to complete over 500 retail, restaurant, and office projects.  In this episode, we talk about… About Sunny's construction company and how he helps other contractors to grow their business Sunny’s journey from losing his business to rebuilding it all The lessons Sunny learned during his journey The changes Sunny made to his second business and his mentality when he started his business again The reasons why his first company failed How paying yourself a little less and hiring more people will help your business grow Things Sunny believes caused him to be unable to cope with the recession His thoughts on building a commercial contracting business versus a residential His advice to contractors who're stuck at the $5,6 or $7 million revenue mark in the commercial arena Resources:  = Pinhero Construction: https://pinhero.com/  = Punch'd Energy: https://punchdenergy.com/  = Join us in BATTLEGROUND - Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground  = Get your free copy of Tom's book Winning the Contractor Fight: https://thecontractorfight.com/book(Just pay to ship)= Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook= Grab the Gear: https://gear.thecontractorfight.com/= Find Us on Social Media:YouTube: https://www.youtube.com/c/TomReberInstagram: http://thecontractorfight.com/igLive Unafraid Swag: http://thecontractorfight.com/unafraid  

If you want your business to thrive, respond to your clients quickly — don't let time kill your deals! Tom, Steve, and Derek explain the power of getting back to your clients fast and making it easy for them to deal with you. In this episode, we talk about… How can you make your clients choose you over your competitors Making it easy for people to deal with you and connect with you Responding fast when someone fills your webform Maintaining the balance between family and work-life What is throwaway lead, and how it will help you in your business Areas where speed is king: Any conversation with the customer that you need to have Invoicing the client as soon as the work is done Resources: == Join us in BATTLEGROUND == Up your sales game! Find everything your contracting business needs to price, sell and produce for profit in one comprehensive program - BATTLEGROUND. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Make it happen, don't just say it! Tom is here to remind you that to achieve your goals, you have to do more than just talking about them; you have to put them into action. In this episode, we talk about… Making your words count by acting on them instead of just saying them Taking small compounding daily actions that will move you closer to your goals Some people claim to be experts on sales, leadership, etc., but their time management skills and earnings say otherwise. Resources: Follow Tom on Instagram: https://www.instagram.com/realtomreber == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Sometimes the decisions you need to make in life are clouded by other circumstances, and you end up delaying them further and further away. Tim and Greg discuss the analogy of rock falling and how it will help you avoid putting off your decisions and work. In this episode, we talk about…  The analogy of rock falling and how it will help you finish your work on time  What prevents us from saying today's the day or now's the time to do that thing we hope for The reason why you are not getting the results you want The power of a cheerleader in helping you achieve your goals Resources:  Tim Cutroni, Pond Builder with New England Aquatic Landscapes - https://iloveponds.com/  == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground  == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book  == Connect with other contractors building stronger businesses in The Contractor Fight:https://thecontractorfight.com/facebook  == Grab the Gear ==https://gear.thecontractorfight.com/  == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig Live Unafraid Swag: https://thecontractorfight.com/unafraid  The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Does the lack of time cause you not to accomplish your tasks for the day? Or is your to-do list always longer than what you actually finish? Dan is here to discuss how to get more stuff done every day. In this episode, we talk about… Areas where Dan has messed himself up in the past by not saying no to things that didn't matter The power of saying no and how it allows you to save time and use it more effectively towards your own needs rather than the needs of others Saying no to customers and projects where you aren't making profit Dismissing the employees that are holding your business back Resources: == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig

Dan and Tom address a question from Jeff, who says that his business grew by 7% in March as his sales numbers rose. He asks if that is good, bad, or average. In this episode, we talk about… In what way is a business growth rate good, bad, or average? You define your own success; nobody else. Whether your growth is good, bad, or average depends on what your goals were Growth is not necessarily a win. Have a gross profit dollar goal, overhead dollar goal, and net profit dollar goal — base your assessment on those rather than your top line. Resources: Submit your questions to [email protected] with the subject “Podcast” and Tom and Dan will try and answer them on an upcoming show. == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom’s book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig Live Unafraid Swag: https://thecontractorfight.com/unafraid

In order to be productive many of us consume excessive amounts of caffeine to boost our energy and stay awake, which negatively affects our health. Tom sits down with John Pinelli to have a conversation about replacing caffeine with a healthy alternative. John is the CEO of a caffeine gummy company named Punch'd Energy, which offers caffeine gummies. In this episode, we talk about… John's background and his journey from New Jersey to California to Florida What are caffeine gummies, and the story of it's invention The story of how he came to establish a business making caffeine gummies What's wrong with the typical energy drink and caffeine sources History of caffeine and how the Spartans used it for energy boost Obstacles John had to go through to establish his startup Importance of networking and relationships in establishing and running a successful business Taking negativity, hurtful reviews as an opportunity to improve Some tips and ideas on building your brand Resources: = Punch'd Energy: https://punchdenergy.com/ = Join us in BATTLEGROUND - Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground = Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship): https://thecontractorfight.com/book = Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook = Grab the Gear: https://gear.thecontractorfight.com/ = Find Us on Social Media:YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid

Tom, Steve, and Derek continue to discuss the ten things that will make you a millionaire from Tom's book, as well as a few other things that will help you in your contracting business. (Points 1-5 were discussed in episode 499.) In this episode, we talk about… Charging for the consultations or estimations Success doesn't care about your feelings Why it's important to roleplay before meeting clients Things that will help you to make you a millionaire The sales happened over the phone before you ever meet them in person Sales is a skill that you can learn and develop — No one is born a salesman. Consider these five factors in your sales process: the motive, money, truth, influencers, and BS meter Stop being a know-it-all. Sales skill is a perishable skill   Resources: == Join us in BATTLEGROUND ==Up your sales game! Find everything your contracting business needs to price, sell and produce for profit in one comprehensive program - BATTLEGROUND. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) ==https://thecontractorfight.com/book== Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook== Grab the Gear ==https://gear.thecontractorfight.com/  == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReberInstagram: http://thecontractorfight.com/igLive Unafraid Swag: http://thecontractorfight.com/unafraid   The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

People who track their numbers know what needs to be improved, what adjustments should be made, and how to improve using the data! Tom is here to remind you to keep track of your numbers if you want your business to succeed. In this episode, we talk about… What a nutritionist does to manage your health, and how it relates to tracking your data in your business Managing your health by KPIs — KPIs are key performance indicators, the metrics. We don't know what to work on if we're not tracking the proper information. Resources: Follow Tom on Instagram: https://www.instagram.com/realtomreber == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Don't let a blow-up get in your face. Get in front of it. It’s a problem. Call it out! Tim and Greg discuss the awkwardness of explaining to clients why the pricing is incorrect after quoting a job and later realizing that you overlooked certain things. In this episode, we talk about… What happens when you submit a price to somebody and later realize that you forgot to include certain things in the pricing What Tim did when he was in a similar situation Having a conversation with the client and being transparent about the situation Customers are obligated to help if you ask them for help. Resources: == Join us in BATTLEGROUND == Join Tim and Greg in BATTLEGROUND! Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight:https://thecontractorfight.com/facebook == Grab the Gear ==https://gear.thecontractorfight.com/ == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig

Do not let the decisions you made, or the money you invested in the past, dictate what you do in the future! Dan encourages you to reflect on how the sunk cost fallacy may be affecting your business and personal life. In this episode, we talk about… What is the sunk-cost fallacy, and how does it affect your life Some examples of the sunk-cost fallacy that apply to business, and personal lives Three areas where the sunk-cost fallacy has bitten Dan in the past Being objective and making the changes in your business that need to happen Resources: == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig Live Unafraid Swag: https://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Tom and Dan respond to a question from Stephanie, wife of a roofing contractor in Virginia. Stephanie's husband, 52, has a hard time changing his mindset, and it is something she battles with him daily. She asks for advice on working with someone who is old school. In this episode, we talk about… Habitually, most of us struggle to stay within our comfort zone. Get a general sense of how the business is doing so that you can have a conversation and see what the issue is. Contractors need to evaluate their way of working. Whether your business does well or poorly, it is entirely your fault, not the economy, employees, wife, or anything else. Use the free content from The Contractor Fight to enhance your leadership, marketing, sales, and pricing skills. Attend the Mile High Profit Summit in Denver in September — there will be several events focused on relationships, health, business, and profitability. (Learn more about The Mile High Profit Summit at: https://thecontractorfight.com/mhps) Resources: == Submit your questions to [email protected] with the subject “Podcast” and Tom and Dan will try and answer them on an upcoming show. Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don’t forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom’s book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig Live Unafraid Swag: https://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

The Contractor Fight Podcast has reached 500 episodes, and to celebrate this milestone, Tom thanks the listeners and everyone associated with the podcast! Tom spoke with Bernardo Benigno, the owner of Barnardos Painting in Hawaii, who is going into his 20th year in business. Bernardo tells how his life has changed since he found the contractor fight and shares his experiences and some interesting lessons he's learned. In this episode, we talk about…  Bernardo's business history and background Tom and Bernardo share one of the worst mistakes they have made as a business owner. Where did he first learn of The Contractor Fight and how did he end up joining The problems his company was facing before he joined The Contractor Fight and what changes he implemented to resolve them How does he handle pressure in extreme situations and remain calm Being better at communication can be a game-changer in your contracting career. What he did that changed his financial circumstances, relationships, and life at home. How was he able to achieve zero pushback from the customer in his sales process How putting his pricing on his website has affected the business How he uses his vivid vision — a snapshot of actionable three-year mission statements for your company — in leading and guiding his company The reason why he advises fellow contractors to put their pricing on their website   Resources:  = Bernardo's Painting: www.bernardospainting.com  = Want the success Bernardo is enjoying for yourself? Join us in BATTLEGROUND - Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground  = Get your free copy of Tom's book Winning the Contractor Fight: https://thecontractorfight.com/book(Just pay to ship)= Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook= Grab the Gear: https://gear.thecontractorfight.com/= Find Us on Social Media:YouTube: https://www.youtube.com/c/TomReberInstagram: http://thecontractorfight.com/igLive Unafraid Swag: http://thecontractorfight.com/unafraid 

Tom, Steve, and Derek discuss in depth the ten things that will make you a millionaire from Tom's book, as well as other quality tips and ideas that will help you live a better life and grow your business. In this episode, we talk about… Why do some contractors put the pressure on themselves to make sure the price is affordable for the customer? The root cause why some contractors revise their bids based on what they think somebody's budget is Things that will help you to make you a millionaire People buy for their reasons, not yours. Understand that not everyone is going to be your customer Quit finding the customers' money for them — it's not your job to find their money Stop going to meet people in person that don't already know what it's going to cost them You are a human being who deserves to be respected.   Resources: == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship): https://thecontractorfight.com/book== Join us in BATTLEGROUND ==Up your sales game! Find everything your contracting business needs to price, sell and produce for profit in one comprehensive program - BATTLEGROUND. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) ==https://thecontractorfight.com/book== Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook== Grab the Gear ==https://gear.thecontractorfight.com/  == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReberInstagram: http://thecontractorfight.com/igLive Unafraid Swag: http://thecontractorfight.com/unafraid   The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Life becomes easier when you have the strength to withstand adverse conditions! Tom wants you to push yourself to be a tough person in order to improve your life. In this episode, we talk about… Becoming tough, not getting easily offended, and having self-confidence Being an example of true toughness and leading the way for your family, community, friends, etc. Getting up one more time and facing failures without letting them affect you Taking on adversity so that you can evaluate yourself, become tough and reach new levels Resources: Follow Tom on Instagram: https://www.instagram.com/realtomreber == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Getting to know people on an emotional level by listening rather than talking helps you establish a long-lasting relationship! Tim and Greg explain what you can learn from a hairdresser/barber and use it to build more meaningful relationships with your clients. In this episode, we talk about… The power of being quiet and listening to others Things you can learn from a hairdresser or barber How can you make the client feel important and empowered Resources: == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig

Today, Dan discusses competitive pricing with others, why that is a useless approach, and how it is going to undermine you and your business in the long term. In this episode, we talk about… The reasons why you shouldn't compete on price Building your brand and making sure you find the right customers Having content that directly addresses the price difference upfront with customers, so they're not left wondering and to their imagination. Dan's three standard mantras for selling at the right price: Give no consideration to what others in the market are charging for services. If you know your numbers, then you can make the margins you need to survive and thrive Adapt the mindset that you're the only contractor in the town Know your numbers and deliver them with absolute confidence Resources: == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig

Tom and Dan address your questions about including your overhead in your gross profit, how you handle estimations with the differences in price between materials, if Facebook advertising is a good idea, and surrounding yourself and networking with other like-minded individuals. In this episode, we talk about… Question1: I included my overhead in my hourly rate. Do I still need to include it in the gross profit? Find out what your hourly rate should be because you have to charge for the field labor, recover overhead, and then make a profit. Many people charge double their hourly rate. But if you are charging twice for overhead and profit, you are making your prices way higher than they need to be. Use the job costing sheet instead of the charge sheet. Question2: How do you deal with estimates with the way materials are all over the place price-wise? If you get a deposit and have a shop, you can buy the materials at that day's price. Material is not your problem; it's the customers' problem. Material pricing is a sales process and marketing issue. This is content that should be on your website. Some people have no confidence indirectly addressing costs on the front end — start with that. Question3: Do you think Facebook advertising is a good idea? You are thinking of tactics — Facebook ads, Google ads, and direct mails are tactics. Think strategically — how do you want to build your brand, or how do you want to position yourself? Question4: What should a first-year look like for a new business when funding is limited to using the profits to reinvest? I have no access to any loans or outside help. The first year in business should be a high gross profit business. Start right, get some help, educate yourself, invest in yourself, make sure you're charging enough, do not get into debt, and market yourself. You don't need outside money if you do your work right. Do not be in a hurry to hire — if you're on the tools, stay on the tools and make sure all the money goes into your pocket. Question5: Say something about the importance of surrounding yourself and networking with like-minded people and how that affects profitability and growth. Read chapter 45, "Show me your friends," in Tom's book. You become who you hang out with. Question6: Can you put the job costing link in there? Link for job costing sheet: https://thecontractorfight.com/jobcosting/ The left side is where you put in what you think will happen, and the right side is what actually happens when the job is done. Resources: Submit your questions to [email protected] with the subject "Podcast" and Tom and Dan will try and answer them on an upcoming show. == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground Grab the Job Costing worksheet here (before Tom deletes it): https://thecontractorfight.com/jobcosting Connect with Karalynn Cromeens, BATTLEGROUND Legal Coach here: https://thecromeenslawfirm.com/ == Order your free copy of Tom’s book Winning the Contractor Fight (Just pay to ship) ==https://thecontractorfight.com/book == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig

Today, Tom has a conversation with Mauricio Coto of Contigo Group. Mauricio is a home improvement contractor on the East Coast, where he has worked for several builders and settled over 1000 houses. They discussed what mistakes Mauricio was making before, the changes he made to scale his business, the challenges that he overcame, and his marketing strategy. In this episode, we talk about… Before entering the contractor fight, how was Mauricio’s business doing, and what changes did he implement to grow his business Mauricio’s insecurities that precluded him from approaching ideal clients, and how he overcame them Mauricio’s advice to somebody who thinks it's time to scale the business now What does his marketing plan look like Mauricio’s sales process before and after joining the contractor fight, including the reasons why he couldn't sell anything before The mistakes people often commit while trying to make a sale Mauricio's experience working on a project which caused him to suffer a huge loss of money, how he handled it, and how he was able to remain positive throughout the situation The power of being involved in your community Mauricio shares his experience of behind the scenes of The Contractor Fight Resources: Mauricio Coto and the Contigo Group: https://www.contigogrp.online/ Join us this September in Denver, CO at the Mile High Profit Summit: https://thecontractorfight.com/mile-high-profit-summit/ Want the success Mauricio is enjoying for yourself? Join us in BATTLEGROUND - Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship): https://thecontractorfight.com/book Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig

Tom, Steve, and Derek discuss the money mindset, how you should approach the sales game, and other quality actions you can implement consistently to increase sales. In this episode, we talk about… Advice for people who are in their learning and grinding phase Stupid decisions you make because of money Consequences of dropping your price to get the job Understanding the emotions of clients in order to get hired Gaining an insight into how the customer thinks to increase your sales What is patient urgency and the role it plays in your success? Resources: == Join us in BATTLEGROUND == Up your sales game! Find everything your contracting business needs to price, sell and produce for profit in one comprehensive program - BATTLEGROUND. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

It is everyone's desire to perform at their best, no matter what their job is. But, how to do that? Tom explains why you need to focus on finding your edge to get the success you want. In this episode, we talk about… What is your edge, and how you can find your edge What is the FW-Day Taking care of yourself — physically, mentally, and spiritually Taking care of the people that are close to you Building your empire Stacking the small wins to get the big wins that you want Resources: Follow Tom on Instagram: https://www.instagram.com/realtomreber == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

There are often situations when you believe everything is under control, but it turns out to be the opposite, and things go bad quickly. Today, Tim and Greg discuss how to handle situations of mayhem and come out with a positive outcome. In this episode, we talk about… A calm and attentive approach works well in managing the situation of mayhem and bringing a favorable resolution. Talk to people who have been in your place before — most likely, if you ask, they will be willing to help you. Learn from people who do things better than you. At times, you have to switch off your emotions and focus on listening to the client. Resources: == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight == https://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig Live Unafraid Swag: https://thecontractorfight.com/unafraid

Google will provide you with all the information you need, but coaching will enable you to act on that information! Dan explains why you should pay for coaching and what you can expect when you do. In this episode, we talk about… How professional coaches help you to improve your performance Paying for coaching vs. free content What you get when you pay for coaching Some reasons to pay for coaching Resources: == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground Connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig

Tom and Dan address your questions about how to fix your charges, the best way for you to run a painting business, how to deal with customers who have Google at their fingertips, and how you can increase your online presence to grow your business. In this episode, we talk about… Question 1: As a general contractor in upstate New York, I sub out all the work, and my goal is to do high-end residential construction from the ground up. What should I charge when other contractors charge 25%, and I'm charging 15%? The worst thing that we can do as a contractor is price our work based on the going rate When it comes to money and pricing your work, there's an asterisk — means there's more to the story The blend of all the margins that you're marking up should be around that 50% mark Know the difference between margin and markup Question 2: I have been running my residential painting business for four years. What is the best advice you can give on how to get leads for a painting business? Find GCS that look like they're working on projects. Chase people that control multiple wallets. A single homeowner just has their own budget, and a good influencer could have dozens of budgets Build your brand and let people know who you are Question3: I have a plumbing business. Which is the best way to deal with customers who have Google at their fingertips and tell us how much material really costs? This is about your brand and attracting the right customers Look at your branding, your website, your sales process, and the way you are pre-qualifying people When you build the trust level, this issue goes away. Buy stuff at retail price MSRP, and put all the money in your labor bid Triple or quadruple your labor fuel so you can recover all your overhead in the labor Question4: I'm starting a fence stain and seal business. What is the best way to increase my online presence? Be on social every day, build your brand on social media, and invest in a content-rich website. On your website, describe your pricing and introduce your team Consistency is important for creating an online fingerprint since it takes time Resources: == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don’t forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom’s book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig Live Unafraid Swag: https://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

In this episode, Tom and Dan talk with Bob Turner of Turner Builders in Windham, Maine. Bob has been involved in the fight world for six months. He ran a contracting business with his father for five years from 2013 to 2017. He then shut it down and worked for a local custom home builder for three years and built their renovation business to over $2 million a year, and left at the end of 2020. In 2021 he started his own contracting business from scratch business that handles large-scale renovations. In this episode, we talk about…Bob’s business mindset before and after joining The Contractor FightEstablishing good relationships with wise people who know how to suffer and are disciplined in doing soThe reason things weren't going well with Bob’s project manager His habits and mindsets that helped him succeed in businessHow he started his business from scratch and things he was doing wrongHow meeting people at live events changes the dynamic of relationships in the business worldLearn the difference between markup and margin. It will change your businessDo not light your life on fire in the quest of building a businessSome of the biggest changes that he’s seen in himself and his businessAdvice he offers fellow contractors and listers Resources: Turner Builders: https://turnerbuildersllc.com/ Want the success Bob is enjoying for yourself? Join us in BATTLEGROUND - Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground  Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship): https://thecontractorfight.com/book Grab the Gear: https://gear.thecontractorfight.com/ = Find Us on Social Media = YouTube: https://www.youtube.com/c/TomReberInstagram: http://thecontractorfight.com/igLive Unafraid Swag: http://thecontractorfight.com/unafraid 

If you are going to give 100% to one aspect, you have to leave the rest of your life behind. Life is not just about making money or running a business; it is about having a little bit of everything! Tom, Steve, and Derek are here to show you that you can have a great family life, be involved in your kids' lives, and own a successful business at the same time. In this episode, we talk about… How to make the impact that you want Changing people's lives by sharing your knowledge Marital problems of contractors Reverse engineering the life that you want The three rules of life: Learn for the first third of your life Earn for the second third of your life, And give for the third and final third of your life Resources: == Join us in BATTLEGROUND == Up your sales game! Find everything your contracting business needs to price, sell and produce for profit in one comprehensive program - BATTLEGROUND. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Tom explains that success doesn't care about your feelings, so take courage to do the uncomfortable things and grow, and this applies to anything you strive for. In this episode, we talk about… The challenges you face are opportunities for you to improve Things don't always go as planned, but that's a test of your commitment to your goals Don't let your feelings get in the way of your goal—just do what needs to be done How to put standards over feelings Resources: Follow Tom on Instagram: https://www.instagram.com/realtomreber == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Make sure you take care of things when they are not in use, so they are ready when you need them! Tim and Greg remind you to take care of what you need to take care of. In this episode, we talk about… Keeping things in good condition when they aren't in use The habit of neglecting stuff until they're a problem Taking care of your body, skills, equipment, etc. Some employees may be struggling — look after them. Resources: == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig Live Unafraid Swag: https://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Dan encourages you to take a look at your money mindset, see where you stand in terms of how you price jobs and make sure you are being fair to yourself and your company because your profitability is the lifeblood of your business. In this episode, we talk about… Avoid selling based on your own perception of a budget. Do you want to make money, or do you want to make yourself feel good? The only perception of value that matters is the clients. Four reasons why you need to shift your money mindset There are no absolutes when it comes to the perception of value As there are a lot of risks involved, materials, labor, etc., you deserve to get paid for it Charging more also allows you to provide a better service Profit isn't a dirty thing Resources: == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig Live Unafraid Swag: https://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Listen in as Tom and Dan answer your questions about who should handle materials and quotes when you hire a sub, a reasonable warranty timeline, explaining profit margins to customers when you hire a sub and determining what rate to charge. In this episode, we answer the questions… Question1: I hire subs, and take care of the quotes, materials, orders, designs, etc. Is that your responsibility for hiring them? And what is the general contractor and subcontractor offering on each project? If you're subbing out to a framer, expect the framer to buy the materials. You can negotiate when the work is done. Take responsibility for the material to ensure top-quality finishes are used. Question2: What is a good warranty timeline? I'm a deck builder. If you're building something structural, it would be several years Warranty is not a problem. It becomes a customer service opportunity to get in front of people and get the deal done. Question 3: If you took 25% on a project after subcontracting, and the customer asked for a breakdown, how would you explain it to them? You are the one they hired, so if your sub goes out of business, you are responsible for paying for repairs, you are warranting the job, and they are coming after you, not your sub. 25 percent is too little—it should be double what your subs charge you Your customer should never know your targets. Question 4: We offer a wide variety of services. Would you recommend charging different rates for different projects as long as I hit my target of $80 an hour per man-hour? Provide services that are easy to find for the customer, and the labor is easy to locate with a hassle-free experience Offering so many services would be difficult to justify Resources: == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Order your free copy of Tom’s book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig Live Unafraid Swag: https://thecontractorfight.com/unafraid

Dan and Tom speak with guest Chris Treese. Chris is the owner of a construction company called Classic Home Concepts. Chris discusses the value of being part of the right community, the power of meeting people in person, and the importance of participating in live events. In this episode, we talk about… His financial condition before he joined the Contractor Fight How being a part of the Contractor Fight programs changed his mindset and business Getting real-time help with your issues through Contractor Fight's open coaching program Changes Chris made to his business and marketing strategy Final deciding factors in closing a sale Differentiating yourself from other companies that offer the same services as you Chris' journey from being a third-party installer for a manufacturer to taking on his own marketing What you need to know before hiring a media professional How to build your brand as a local business owner How he has changed as a leader in the last few years The importance of conducting weekly team meetings Working through your mindset instead of saying, "why can't I do this or why can't I succeed." Resources: Connect with Chris here - Classic Home Concepts: https://classichomeconcepts.com/ Want the success Chris is enjoying for yourself? Join us in BATTLEGROUND - Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship): https://thecontractorfight.com/book Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook Find Us on Social Media: YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid

Tom and Steve discuss the "Bucketization" of your business so that you can run your business more efficiently. They also discuss what contractors struggle with and what they can do to overcome those issues. In this episode, we talk about… How to bucketize your business for greater efficiency The issue of having lots of cash flow but no profit Pricing your work and selling it at a 50% gross profit margin How to communicate with a potential prospect over the phone The areas where most contractors have difficulty How to build a good team and be a good leader What to do when your employees arrive late for work Pushing your limits so you can reach the next level Keeping your employees in the loop about the profits of your company Resources: == Join us in BATTLEGROUND == Up your sales game! Find everything your contracting business needs to price, sell and produce for profit in one comprehensive program - BATTLEGROUND. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

If a battle cannot be won, do not fight it! Tom recommends that you pick your job wisely, i.e., do not begin a project if you do not feel 100% sure that you are going to win. In this episode, we talk about… Never accept a job unless you are confident that you will keep at least 50% of the money. Learning how to pre-plan projects to win before you even step foot on the job site Organizing pre-job visits to get a sense of the project and getting your team ready for it Mapping out your ideal outcome for the work you do every day Don’t do a job if you're not 100% sure you'll win — you'll never get hurt on a job you didn't do. Resources: Follow Tom on Instagram: https://www.instagram.com/realtomreber == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Stop giving unsolicited advice—unsolicited advice never helps anyone! Tim and Greg tell you why acting like an expert never benefits anyone and why you should become a better listener and process your thoughts before speaking. In this episode, we talk about… Why you shouldn't act like an expert How to be a good communicator What are you missing, if you don't listen to your prospects Taking a few seconds and processing your thoughts before you speak Why you should be a good listener to be a good speaker Resources: == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom’s book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig Live Unafraid Swag: https://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Dan explains that the fundamentals of the contracting industry—communicating, marketing, selling, interacting with homeowners, fulfilling the job, leading your crew, etc.—are all the same. So get rid of the unicorn syndrome. In this episode, we talk about… We all suffer from snowflakes syndrome and think we're just super unique. Share your experiences with other contractors, take their advice—don't feel alone or isolated. Don't be afraid that reaching out to another contractor will make you appear weak and stupid. What you do has already been won by others in the past. So, don't waste your time re-inventing the wheel. If you want knowledge, move beyond free content or free Facebook groups, and find unparalleled community, knowledge, and support with Contractor Fight programs. Resources: == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig Live Unafraid Swag: https://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Tom and Dan answer your questions about how to pay yourself as the owner of the company, providing your subcontractors with shirts and magnets to give them a sense of your company's identity, how to inform your clients about hiring subcontractors, and how to get leads in winter, etc. In this episode, we talk about… Question1: As a result of COVID, I was unable to find good employees to work for the business that I established at the end of 2019. When should I quit my full-time job and return to my business? Learn how to communicate properly Communication is an important component of how you're building your personal brand Even if you couldn't find people to work with, don't give up Be serious about building a business Question 2: I'm structured as an escort and also work in the field for an average of 80 hours monthly. In addition to the salary, should I also pay myself an hourly wage? Talk to your accountant about how they want to structure the money It's more important how you job-cost your time in the field rather than how you pay yourself Question3: When I hire subcontractors, should I provide them with shirts and magnets to represent my business or not? Also, do I need to inform the homeowner that subcontractors will be doing the work? If so, how? You shouldn't provide shirts and magnets because they're a subcontractor. They have their own business. Subs are just glorified employees, and you're going to get audited and screwed at some point. Letting the customer know or not know about hiring subs is a marketing and sales process issue Bring the right subs to do the job, and then set the expectation in the sales process Most customers don't care who does the job. They just want to know who will do it. Question 4: How do you get leads in winter? The only trades that can get constant leads are the emergency trades like electric, heating, air, plumbing, etc. Currently, your only option is to contact past customers. Don't expect fast work from anyone who isn't a past customer since you're behind the eight ball. The number one job you have as a business owner is to market your business, build your brand and sell it. Don't care about producing at this point—sell it first, then figure out how to produce it. Get fanatical about marketing and building your brand—invest a portion of your revenue into branding your business. Check out our Marketing Boot Camp—it will teach you how to market and build relationships, etc. Build relationships with influencers, interior designers, realtors, etc Make warranty calls—ask if anything is wrong, etc. This will differentiate you from everybody else. Warranty calls are one of the greatest ways to build your brand and business. Question 5: I do bathroom models, and I have too many leads. Tell me how you recommend screening leads. Check the Shin-Fu process Be good and efficient at what you do Resources: == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook Visit our sponsors of this episode, NiceJob. NiceJob is Reputation Marketing software that will help your business collect 2-3 times more reviews on Google, Facebook, and the platforms that matter. Don’t forget to use code “Fight” for $50 off the first month on new accounts! https://www.TheContractorFight.com/nicejob == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground == Order your free copy of Tom’s book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book == Grab the Gear == https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig Live Unafraid Swag: https://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Tom and Dan talk with guest Ben Schneider. Ben is the owner of Peak Sodding in North Carolina and is also a BATTLEGROUND program member. Ben discusses how you're not alone in the business world, getting involved in a community that can help you grow, building relationships, and the changes he has made to his business that turned his business and family life around. In this episode, we talk about… Mistakes he was making in his business and changes he made that turned his business around His mental state when his business was not doing well How he used social media to find the right subcontractors Why it is important to have a good relationship with your subcontractors and what he does to do so How he came to know about the contractor fight programs and insights he got from being a part of the community His interaction with the other members of the community How knowing your numbers will help you grow your business, and why so many people are intimidated about doing so How the contractor fight programs proved to be one of the biggest game-changer for his mindset Spending your marketing money when demand is the highest Ben's experience at the Contractor Fight Profit Summit in Denver What he wishes he had known before starting his business How you're not alone mentality helped him to succeed in his business Resources: Connect with Ben, Peak Sodding: https://peaksodding.com/ Want the success Ben is enjoying for yourself? Join us in BATTLEGROUND - Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground Get your free copy of Tom's book Winning the Contractor Fight (just pay to ship): https://thecontractorfight.com/book Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook Grab the Gear: https://gear.thecontractorfight.com/ == Find Us on Social Media: YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Facebook: https://www.facebook.com/thecontractorfight/

Money should not be the cause of your problems, but a tool for your happy and problem-free life! Tom and Steve remind us that you can have money, be happy, and have great relationships in your life, and it’s not hard to earn money—all you need to do is keep doing what you're good at with proper guidance. In this episode, we talk about… The mindset that most powerful business owners have Things successful entrepreneurs have in common Why your business is falling apart Developing the high-performance habits of success Being fanatical about your passion The two most important words in success—know what you want, and do what you have to do every day to achieve it The story of Cliff walks at Newport, Rhode Island Why do some people purposely sabotage certain areas of their lives Earning your potential to find more opportunities The process of maximizing your earning power The truth behind, “I don’t care about money. Money is not really important to me.” Problems in your life that are correlated with money Your success depends on the people you hang out with The fat gym syndrome To win the battle between your ears and you need to find yourself a Battleground About the battleground program—a powerful community of sales, marketing, leadership, and legal professionals Resources: == Join us in BATTLEGROUND == Up your sales game! Find everything your contracting business needs to price, sell and produce for profit in one comprehensive program - BATTLEGROUND. For more info check out: https://TheContractorFight.com/Battleground Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship): https://thecontractorfight.com/book Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook Grab the Gear: https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid

Honoring your commitments will keep you moving toward your goals in your business and life! Today Tom shares his tips for a successful 2022. In this episode, we talk about… What is making you unattractive to your team and potential team members Learning how to run a meeting and how to be a better leader Becoming a fanatic about growing profitable sales and building your team Reasons why you're not getting success: You don't lead your team with confidence and vision—because you don't trust yourself as a leader. You don't trust yourself because you continue to break your promises—this erodes your confidence. You are not having company meetings regularly. You're changing habits in your business, marketing, sales, etc., but you're not making any adjustments at home or with your overhead. You're sabotaging yourself and not doing what you know you need to do because you're afraid to grow—you just want to stay small and profitable. Resources: Follow Tom on Instagram: https://www.instagram.com/realtomreber == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground Get your free copy of Tom's book Winning the Contractor Fight (Just pay to ship): https://thecontractorfight.com/book Connect with other contractors building stronger businesses in The Contractor Fight: http://thecontractorfight.com/facebook Grab the Gear: https://gear.thecontractorfight.com/ == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber Instagram: http://thecontractorfight.com/ig Live Unafraid Swag: http://thecontractorfight.com/unafraid The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.

Today, Tom introduces The Long & Short of It with Tim Cutroni and Greg. Tim and Greg are sales coaches in The Contractor Fight and are also active contractors. The two discuss how to keep yourself mentally and physically fit during the offseason. In this episode, we talk about…    The hosts of the Long and Short of it, Tim and Greg How the winter season looks for a seasonal contractor Overeating during the winter season What to do to clear off seasonal depression Ways to keep yourself mentally and physically sharp in the offseason Listen to some thought-provoking podcasts Keep yourself involved in physical activities Keep learning and pass on your knowledge   Resources:  Tim Cutroni, Pond Builder at New England Aquatic Landscapinghttps://iloveponds.com/  == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out: https://TheContractorFight.com/Battleground  == Order your free copy of Tom’s book Winning the Contractor Fight (Just pay to ship) == https://thecontractorfight.com/book  == Connect with other contractors building stronger businesses in The Contractor Fight:https://thecontractorfight.com/facebook  == Grab the Gear ==https://gear.thecontractorfight.com/  == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber Instagram: https://thecontractorfight.com/ig Live Unafraid Swag: https://thecontractorfight.com/unafraid  The Contractor Fight is the ultimate resource for becoming an uncommon contractor! Pick a fight with mediocrity. Live Unafraid.