ScaleX™ Insider Podcast

In today's conversation with Chase Warrington we talk about remote working, the difference between synchronous and asynchronous working, how to create an exciting and connected remote workplace, the one thing that unites a remote working team, essential skills to lead a remote team successfully, how to hire the best talent when you are working remotely, how to transition your company to a remote or hybrid work model successfully and so much more… About Chase Warrington Chase Warrington is digital nomad, podcaster, and remote work expert. Chase is head of Remote at Doist, the creators of Todoist & Twist, supporting 25M+ customers, and a leading remote-first organization with 100+ employees spread throughout 30+ countries, spanning all time zones. Chase is passionate about the movement towards distributed teams, and the positive impact it is having on income equality, the environment, work-life balance, and emerging markets. Throughout his career, he always felt that the confines of the office were limiting in a myriad of ways, and to be given the freedom to choose how, where, and when you work, should be within everyone's reach. The "why" behind Chase's work is rooted in a strong desire to see the remote work movement migrate into the mainstream.As a US-expat living in Spain, Chase is also the host of About Abroad, a podcast dedicated to exploring all elements of life beyond your borders. Contact Chase LinkedIn: https://www.linkedin.com/in/chase-warrington/ Twitter: https://twitter.com/dcwarrington Doist blog: https://bit.ly/doist Newsletter: https://async.twist.com/ Chase's Resources Check out Chase's podcast 'About Abroad' Check out the podcast 'Remote First' Read the book: The Culture Map by Erin Meyer About the Host, Brendan McGurgan Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Contact Brendan McGurgan or Simple Scaling: Buy the Simple Scaling book: https://amzn.to/3zrrRAN Contact me: https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ Website: www.simplescaling.com LinkedIn https://www.linkedin.com/company/simplescaling Facebook: https://www.facebook.com/simplescaling/ Instagram: https://www.instagram.com/simple_scaling/ YouTube: https://www.youtube.com/channel/UCVqcbk3-XcJ56Rs6o3cMEwg TikTok: https://www.tiktok.com/@simplescaling?lang=en

In this episode I'm speaking with Art Markman and we talk about changing habits and behaviours to achieve your goals, optimising your goals, the importance of 10-year goals, the biggest obstacle of successful people, the importance of having no regrets, the real goals behind changing your habits and behaviours, how to develop great habits and behaviours, why as a business leader you don't have to do everything on your own and so much more… About Art Markman Art Markman, PhD is a professor of Psychology and Marketing at the University of Texas at Austin and Founding Director of the Program in the Human Dimensions of Organizations, which brings the humanities, social and behavioral sciences to people in business. He has written over 150 scholarly papers on human reasoning, decision making, and motivation. Dr. Markman has also written several books for general audiences including Smart Thinking, Smart Change, Bring Your Brain to Work and Brain Briefs (co-written with Dr. Bob Duke). Art also contributes to Psychology Today, Fast Company and the Harvard Business Review. Make sure to check out articles as they are a fascinating read. Beyond the UT Austin campus, Art is probably best known as the co-host of KUT's "Two Guys on Your Head" radio show and podcast, where he and Butler School of Music professor Bob Duke explore the human mind. Contact Art LinkedIn: https://www.linkedin.com/in/art-markman-93aa6a22/ Art's Books Smart Change: Break the habits that hold you back and form the habits of success About the Host, Brendan McGurgan Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Contact Brendan McGurgan or Simple Scaling: Buy the Simple Scaling book: https://amzn.to/3zrrRAN Contact me: https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ Website: www.simplescaling.com LinkedIn https://www.linkedin.com/company/simplescaling Facebook: https://www.facebook.com/simplescaling/ Instagram: https://www.instagram.com/simple_scaling/ YouTube: https://www.youtube.com/channel/UCVqcbk3-XcJ56Rs6o3cMEwg TikTok: https://www.tiktok.com/@simplescaling?lang=en

In this episode I'm speaking with Cole Nussbaumer Knaflic and we talk about why storytelling is more than a buzzword, the link between storytelling and business, how to create a start, middle and end when telling a story, the myth that 'everyone is a great presenter', the one thing you need to do to deliver a great presentation, your body language when presenting, and so much more… About Cole Cole Nussbaumer Knaflic tells stories with data. She is founder & CEO of storytelling with data (SWD) and author of best-selling books "storytelling with data: let's practice!" and "storytelling with data: a data visualization guide for business professionals," which has been translated into a dozen languages, is used as a textbook by more than 100 universities, and serves as the course book for tens of thousands of SWD workshop participants. Her well-regarded workshops and presentations are highly sought after by data-minded individuals, companies, and philanthropic organizations all over the world. Her unique talent was honed over the past decade through analytical roles in banking, private equity, and most recently as a manager on the Google People Analytics team. At Google, she used a data-driven approach to inform innovative people programs and management practices, ensuring that Google attracted, developed, and retained great talent and that the organization was best aligned to meet business needs. Contact Cole Website: https://www.storytellingwithdata.com/ Website: https://www.storytellingwithyou.com/ LinkedIn: https://www.linkedin.com/company/storytelling-with-data-llc/ Instagram: https://www.instagram.com/storywithdata/ Twitter: https://twitter.com/storywithdata Cole's Books Storytelling With Data : A Data Visualization Guide for Business Professionals Storytelling With You : Plan, Create, and Deliver a Stellar Presentation About the Host, Brendan McGurgan Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Contact Brendan McGurgan or Simple Scaling: Buy the Simple Scaling book: https://amzn.to/3zrrRAN Contact me: https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ Website: www.simplescaling.com LinkedIn https://www.linkedin.com/company/simplescaling Facebook: https://www.facebook.com/simplescaling/ Instagram: https://www.instagram.com/simple_scaling/ YouTube: https://www.youtube.com/channel/UCVqcbk3-XcJ56Rs6o3cMEwg TikTok: https://www.tiktok.com/@simplescaling?lang=en

In this episode I'm speaking with Paul Rulkens and we talk about the three building blocks of high performance, how to create a vision that your team can get behind, how to think big, how to build a high performance team, the key to execution, how to identify the behaviours that hold you back, the 5 key elements needed to manage a high performing team and so much more… About Paul Rulkens Paul Rulkens is an international professional speaker and author, and a trusted boardroom advisor who has helped thousands of business executives, managers, and professionals turn big ideas into massive action. His expertise is high-performance including the ability to consistently achieve big goals with less effort through building high-performance teams, driving innovation, and accelerating execution power. Paul has worked with global clients, such as McKinsey, UBER, Siemens, Johnson & Johnson, Novartis, and Nestlé,. Paul's work is based on deep knowledge and extensive experience in the practical business applications of behavioral psychology, neuroscience and, especially, common sense. Paul has written two books and his popular Ted Talks have already been watched by over six million people. Contact Paul LinkedIn: https://www.linkedin.com/in/paulwprulkens/ Website: https://www.paulrulkens.com/ and whilst there sign up to Paul's newsletter which provides weekly tips Paul's Books The Power of Pre-eminence: High-Performance Principles to Accelerate Your Business and Career How Successful Engineers Become Great Business Leaders About the Host, Brendan McGurgan Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Contact Brendan McGurgan or Simple Scaling: Buy the Simple Scaling book: https://amzn.to/3zrrRAN Contact me: https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ Website: www.simplescaling.com LinkedIn https://www.linkedin.com/company/simplescaling Facebook: https://www.facebook.com/simplescaling/ Instagram: https://www.instagram.com/simple_scaling/ YouTube: https://www.youtube.com/channel/UCVqcbk3-XcJ56Rs6o3cMEwg TikTok: https://www.tiktok.com/@simplescaling?lang=en

In this episode I'm speaking with Ryan Gottfredson and we talk about mindset development strategies, how we make meaning of failure, problems, and mistakes, the three types of mindset, exemplars of cognitive thinking, how to upgrade our mindsets, questions business leaders need to ask themselves to change their mindset, actions you can take to change your mindset and so much more… About Ryan Gottfredson Ryan is the cutting-edge mindset author of "Success Mindsets: The Key to Unlocking Greater Success in Your Life, Work, & Leadership." a Wall Street Journal and USA Today best seller. We have an exclusive as Ryan's latest book 'The Elevated Leader – Level Up Your Leadership Through Vertical Development' is being launched today. Ryan helps improve organisations, leaders, teams, and employees by improving their mindsets. He also works with organizations to develop their leaders and improve their culture (collective mindsets). As a respected authority and researcher on topics related to leadership, management, and organizational behavior, Ryan has published over 15 articles across a variety of journals including: Journal of Management, Journal of Organizational Behavior, Business Horizons, Journal of Leadership and Organizational Studies, and Journal of Leadership Studies. Contact Ryan LinkedIn: https://www.linkedin.com/in/ryangottfredson/ Website: https://ryangottfredson.com/ Ryan's Book The Elevated Leader, Level up Your Leadership Through Vertical Development About the Host, Brendan McGurgan Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Contact Brendan McGurgan or Simple Scaling: Buy the Simple Scaling book: https://amzn.to/3zrrRAN Contact me: https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ Website: www.simplescaling.com LinkedIn https://www.linkedin.com/company/simplescaling Facebook: https://www.facebook.com/simplescaling/ Instagram: https://www.instagram.com/simple_scaling/ YouTube: https://www.youtube.com/channel/UCVqcbk3-XcJ56Rs6o3cMEwg TikTok: https://www.tiktok.com/@simplescaling?lang=en

In this episode I'm speaking with Bob Moesta and we explore the difference between innovation and invention, how to think differently, how to create innovative solutions for your clients, the 5 bedrock skills of innovators and entrepreneurs, how to make all of your employees innovators, why you should love the person you are selling to, not your product, how to innovate the right way, the best questions to ask your customers to create products they want and so much more… About Bob Moesta Bob Moesta is a founder, maker, innovator, speaker & now a professor. Pioneer of Jobs To Be Done Theory; Innovation & new venture expert on creating, developing & launching of new products & services. Entrepreneurs and enterprise leaders alike recognize the importance of innovation, but few harness it effectively. Bob Moesta helps make it more predictable and successful. A visual thinker, teacher, and creator, Bob has worked on & helped launch more than 3,500 new products, services, and businesses across nearly every industry, including defense, automotive, software, financial services, and education, among many others. His latest book, Learning to Build: The 5 Bedrock Skills of Innovators and Entrepreneurs is an absolute must read. Contact Bob LinkedIn: https://www.linkedin.com/in/bobmoesta/ Listen to Bob's Podcast - Circuit Breaker (available on all major platforms) Recommended Reading from Bob The On-Purpose Person – Kevin W McCarthy How Will You Measure Your Life – Clayton Christensen About the Host, Brendan McGurgan Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Contact Brendan McGurgan or Simple Scaling: Buy the Simple Scaling book: https://amzn.to/3zrrRAN Contact me: https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ Website: www.simplescaling.com LinkedIn https://www.linkedin.com/company/simplescaling Facebook: https://www.facebook.com/simplescaling/ Instagram: https://www.instagram.com/simple_scaling/ YouTube: https://www.youtube.com/channel/UCVqcbk3-XcJ56Rs6o3cMEwg TikTok: https://www.tiktok.com/@simplescaling?lang=en

In this episode I'm speaking with Jack Daly, and we are talking about his latest book Hyper Sales Growth. We cover a range of topics including how to boost sales and scale your business, how to set goals and make them happen, the keys to sales success, how to optimise your life, the, how to create a great sales culture and create a hyper-performing sales team, the importance of vision, how to find great salespeople and so much more. About Jack Daly Jack Daly is a leading sales speaker and trainer with over 30 years of sales and executive experience. Jack's track record is a testament to his real-world knowledge and extensive expertise in sales and sales management. He started his professional journey at CPA firm Arthur Andersen and rose to the CEO level of several corporations, building six companies into national firms along the way, two of which he subsequently sold to the Wall Street firms of Solomon Brothers and First Boston. In addition to his comprehensive professional background, Jack holds a BS in Accounting, as well as an MBA, and was a Captain in the U.S. Army. Jack Daly is an Amazon Best Selling Author and has written and contributed to many books, including Hyper Sales Growth and The Sales Playbook for Hyper Sales Growth. Contact Jack Website: https://jackdalysales.com/ Website: https://jackdalyslifebydesign.com/ About the Host, Brendan McGurgan Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Contact Brendan McGurgan or Simple Scaling: Buy the Simple Scaling book: https://amzn.to/3zrrRAN Contact me: https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ Website: www.simplescaling.com LinkedIn https://www.linkedin.com/company/simplescaling Facebook: https://www.facebook.com/simplescaling/ Instagram: https://www.instagram.com/simple_scaling/ YouTube: https://www.youtube.com/channel/UCVqcbk3-XcJ56Rs6o3cMEwg TikTok: https://www.tiktok.com/@simplescaling?lang=en

In this episode I'm speaking with Nick Bradley and we cover a range of topics including how to scale a business quickly, how to get investment and the difference between private equity and Venture Capital, when you should seek to exit your business, the top three questions every business leader should be asking themselves right now and the importance of mindset. About Nick Nick Bradley is a world-renowned business growth expert, who works with entrepreneurs, business leaders, and investors, building high-value companies. Over the last decade, he has built, scaled, bought, and sold 24 businesses with a combined valuation of $5.2 billion dollars. He also works with Private Equity and Venture Capital firms across the UK and the US leading business turnarounds, mergers, acquisitions, and scale-ups. He is also the co-founder of The Fielding Group, a growth consultancy that helps companies improve business performance. In addition to this, Nick owns 7 other businesses and is always looking to build his portfolio via acquisitions and joint ventures. He is absolutely committed to personal growth, becoming the best version of himself, and inspiring others to achieve the same. His mission is to help create business empires with impact – bringing entrepreneurial skillset and mindset to people all over the world as a driving force of progression and prosperity. Contact Nick LinkedIn: https://www.linkedin.com/in/therealnickbradley/ Facebook: https://www.facebook.com/thenickbradley About the Host, Brendan McGurgan Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Contact Brendan McGurgan or Simple Scaling: Buy the Simple Scaling book: https://amzn.to/3zrrRAN Contact me: https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ Website: www.simplescaling.com LinkedIn https://www.linkedin.com/company/simplescaling Facebook: https://www.facebook.com/simplescaling/ Instagram: https://www.instagram.com/simple_scaling/ YouTube: https://www.youtube.com/channel/UCVqcbk3-XcJ56Rs6o3cMEwg TikTok: https://www.tiktok.com/@simplescaling?lang=en

Owen Eastwood is one of the most sought-after performance coaches in the world. He currently works with the British Olympic Team and the English Football Team in their World Cup year and is serving on the board of Harlequins Rugby. He has previously worked with diverse teams such as the Command Group of NATO, the South African Cricket Team, corporate leadership teams and in elite ballet. Owen has a unique approach based on an evolutionary understanding of what makes a team of humans strong and weak. There are some incredible insights and some wonderful ancient wisdoms that we have stopped listening to and Owen's mission is to re-introduce people to those ideas. His international bestbook 'Belonging' looks at teaming through the lens of homo sapiens evolutionary story, our ancestor's wisdom and provides a glimpse into some elite contemporary environments. In today's episode we talk about: The importance of communicating your values through stories, specifically the story of us celebrating diversity but also anchoring it to a shared sense of identity How we should measure our lives by the impact we have on others The importance of painting a picture of shared vision and the research which underpins this Practical and profound ideas for embedding behaviours you want to see within your organisation The importance of living above the line to support high performance and high environment is critical to success. Contact Owen https://www.linkedin.com/in/owen-eastwood-4867a39/ Buy Owen's Book: Belonging: The Ancient Code of Togetherness Amazon: mybook.to/OwenEastwood About the Host, Brendan McGurgan Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Contact Brendan McGurgan or Simple Scaling: Buy the Simple Scaling book: https://amzn.to/3zrrRAN Contact me: https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ Website: www.simplescaling.com LinkedIn https://www.linkedin.com/company/simplescaling Facebook: https://www.facebook.com/simplescaling/ Instagram: https://www.instagram.com/simple_scaling/ YouTube: https://www.youtube.com/channel/UCVqcbk3-XcJ56Rs6o3cMEwg TikTok: https://www.tiktok.com/@simplescaling?lang=en

In today's episode I'm delighted to re-introduce my business partner Claire Colvin. Claire and I discuss developing a scaling mindset, networking, becoming irrelevant as a business leader, managing fear and the importance of being vulnerable, telling stories to communicate your vision and purpose and much more. Claire has worked as a partner to business leaders and entrepreneurs of high growth businesses helping them to scale through their people. As the former Talent Director on the Board of a rapidly growing global organisation, Claire built the optimum people centred structures and systems to enable the company to significantly scale across six continents. In 2019, Claire became my business partner and we set out on a journey of discovery to extensively research exemplars of scaling to identify the key attributes that made them successful. Contact Claire LinkedIn: https://www.linkedin.com/in/claire-colvin-586a162b/ Link to Scaling Your Business Templates https://simplescaling.com/scalex-templates Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host, Brendan McGurgan Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Contact Brendan McGurgan or Simple Scaling: Buy the Simple Scaling book: https://amzn.to/3zrrRAN Contact me: https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ Website: simplescaling.com LinkedIn https://www.linkedin.com/company/simplescaling Facebook: https://www.facebook.com/simplescaling/ Instagram: https://www.instagram.com/simple_scaling/ YouTube: https://www.youtube.com/channel/UCVqcbk3-XcJ56Rs6o3cMEwg TikTok: https://www.tiktok.com/@simplescaling?lang=en

Dr. Jim Loehr is a world-renowned performance psychologist, whose ground-breaking, science-based energy management training system has achieved worldwide recognition. From his more than 30 years of experience and applied research, Dr. Loehr believes the single most important factor in successful achievement, personal fulfilment and life satisfaction is the strength of one's character. He strongly contends that character strength can be built in the same way that muscle strength is built through energy investment and has brought this topic to life in his latest book, Leading with Character: 10 Minutes a Day to a Brilliant Legacy. In today's conversation we cover; mental toughness, energy management, finding your purpose, creating the right mindset, the importance of quantification, updating your private voice, creating a caring culture for your people and how to become extraordinary. Links Contact Jim Loehr LinkedIn: https://www.linkedin.com/in/jim-loehr/ Website: https://www.jim-loehr.com/ Buy Jim Loehr's Latest book Dr. Loehr has authored 16 other books and co-authored the New York Times national bestseller The Power of Full Engagement. https://www.jim-loehr.com/books About the Host, Brendan McGurgan Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Contact Brendan McGurgan or Simple Scaling: Buy the Simple Scaling book: https://amzn.to/3zrrRAN Contact me: https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ Website: www.simplescaling.com LinkedIn https://www.linkedin.com/company/simplescaling Facebook: https://www.facebook.com/simplescaling/ Instagram: https://www.instagram.com/simple_scaling/ YouTube: https://www.youtube.com/channel/UCVqcbk3-XcJ56Rs6o3cMEwg TikTok: https://www.tiktok.com/@simplescaling?lang=en

Carmine is a three-time Wall Street Journal bestselling author, internationally popular keynote speaker, Harvard instructor, and leadership advisor for the world's most admired brands. A "communications guru," according to Publishers Weekly, Gallo has written 10 books which have been translated into more than 40 languages. Carmine's forthcoming book is one to look out for, 'The Bezos Blueprint' which focuses on the communication strategies that Jeff Bezos implemented to fuel Amazon's growth. Gallo's books have been endorsed by the likes of Howard Schultz, Vinod Khosla and Marc Benioff and a wide range of experts from Tony Robbins to Adam Grant. Gallo has built a reputation for transforming leaders into powerful storytellers and communicators at the world's largest and most admired brands such as: Amazon Web Services, Allstate, Apple, Berkshire Hathaway Home Services, Coca-Cola, Google, Intel, LinkedIn, McKinsey, Microsoft, and many others. In today's conversation we will explore: Why excellent writing skills are essential in today's business environment The fundamentals of writing and lessons learned from Jeff Bezos How to maximise the impact of your writing skills using the active voice The importance of storytelling and the fundamentals of a great origins story with an Act 1, 2 and 3 Lessons from Steven Jobs on how to tell a story The story on how Amazon got its name Why it is essential that you repeat your mission every chance you get Contact Carmine LinkedIn: https://www.linkedin.com/in/carminegallo/ Website: https://www.carminegallo.com/ Buy Carmine's Books The Bezos Blueprint - Communication Secrets of the World's Greatest Salesman – order here: https://www.carminegallo.com/ Five Stars: The Communication Secrets to get from Good to Great The Storytellers Secret Talk Like TED The Presentation Secrets of Steve Jobs 10 Simple Secrets of the World's Greatest Business Communicators The Apple Entrepreneur Fire Them Up The Power of Four Square Buy the Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business Simple Scaling: 10 Proven Principles to 10X Your Business About the Host, Brendan McGurgan Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Contact Brendan or Simple Scaling: Contact me: https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ Website: www.simplescaling.com LinkedIn https://www.linkedin.com/company/simplescaling Facebook: https://www.facebook.com/simplescaling/ Instagram: https://www.instagram.com/simple_scaling/ YouTube: https://www.youtube.com/channel/UCVqcbk3-XcJ56Rs6o3cMEwg TikTok: https://www.tiktok.com/@simplescaling?lang=en

In 2011 Alice co-founded Scotland's leading social enterprise, Social Bite, a cafe chain famous for feeding and employing the homeless community, and bringing the likes of George Clooney, Leonardo DiCaprio, Harry & Meghan and many more to Scotland. In 2020, with Social Bite fully established as a respected organisation employing over 100 people, Alice decided to leave. She found herself burnt out, and ironically, unfulfilled from a decade of high-pressure business expansion and professional growth. She flew the nest to begin a new chapter, curious to understand professional well-being, integrity and what having a purpose really means. Alice retrained as a Coach. She discovered that purpose and motivation are inextricably linked (neurobiologically) and that understanding ourselves on a deeper level and approaching life with authenticity can liberate us and the way we work. She prides herself on a science-based approach combining neurochemistry, cognitive behavioural coaching, the enneagram of personality and breath work. She offers 'Find Your Why' workshops for people and organisations on a purpose journey of their own and a 9-Month Purpose Coaching Programme for people looking for more meaning from their work. She uses her expertise to listen, guide, and challenge her client's limiting beliefs, facilitating a structured process that unlocks their true potential. She holds 3 Honorary Degrees for her contribution to social impact and social enterprise in Scotland, a Higher Diploma in Coaching, a Higher Diploma in People Management & a certificate in Neurochemistry and The Enneagram of Personality. Alice continues to give back by supporting 3 selected social enterprises pro bono. In today's conversation we will explore: A personal account of how to cultivate a great partnership and some of the pitfalls to avoid for co-founders. Being aware of Founder's Syndrome and knowing when to step off the bus How do you scale your brand by leveraging celebrity and how this is much easier when you're leading a business for good. Alice also shares a very personal story of her mental health challenges whilst scaling social bite. Quote "Slow Down to speed up" Contact Alice LinkedIn: https://www.linkedin.com/company/alice-thompson-coaching/about/ Instagram: https://www.instagram.com/alicepurposecoach/ Website: https://www.alice-thompson.com/ Watch Catch a Dollar: Muhammad Yunus Banks on America is a 2010 documentary film directed and produced by Gayle Ferraro about the 2006 Nobel Peace Prize winner's ongoing campaign against poverty around the world. Buy the Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business Simple Scaling: 10 Proven Principles to 10X Your Business About the Host, Brendan McGurgan Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader, delivering almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Contact Brendan or Simple Scaling: https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team www.simplescaling.com

Ron Lovett is an entrepreneur, keynote speaker and author of Outrageous Empowerment and Scaling Culture. He also has a podcast called Scaling Culture. Ron builds brands that challenge and disrupt their industries and loves nothing more than going back to the drawing board by creating companies with a purpose. Always in pursuit of a smarter, better way, he relentlessly researches best and simple processes and is quick to execute. Using his new-found best practices, he leverages them to provide consulting services to other businesses. His private security company, Source Security & Investigations, which was sold in 2017 changed the security industry. Passionate in his mission to develop the culture in his organization, Ron's hands-on approach was key, and the rock star culture is what set Source Security apart in an otherwise tired, boring industry. Not only did this help the company attract the best talent, but they have also accomplished three times the industry average profits and grew from a local Halifax-based company to over 3,000 employees across Canada. Today, Ron is the Founder & Chief Community Officer of Vida which does workforce housing providing affordable living for Canadians. In today's conversation we will explore: Building performance into your values The power of deep coaching The two critical elements missing in almost every coaching conversation Some of the challenges of coaching internally Community contests within your business and among your customers to cultivate passionate stakeholders Building systems to manage your team effectively rather than people managing people Quote "None of us build great companies, we'll lead people who will build great companies." Contact Ron LinkedIn: https://www.linkedin.com/in/ron-lovett/?originalSubdomain=ca Website: http://ronlovett.ca/ Listen to Ron Lovett's Podcast: Scaling Culture (Available on all major podcasting platforms) Buy Ron's Books: Outrageous Empowerment: https://books2read.com/u/md1PNO Scaling Culture: https://books2read.com/u/bP7zJA Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry. Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your Business. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

Cyriel Kortleven is a man who practises what he preaches – a veteran in the world of creativity and innovation, he has developed his impressive skills as a teacher and inspirational speaker by dreaming big and starting with tiny steps. In 2004, Cyriel started his own company and his mission in life became clear: to boost the creative & entrepreneurial mindset of professionals who are faced with change….which is pretty much everyone in business today. Cyriel stimulates people to break their fixed-thinking patterns and inspires them to unleash their full potential. For more than 20 years, he has been inspiring organisations like IKEA, NASA and Unilever to approach Change with courage, confidence and enthusiasm. His pragmatic advice has earned him the nickname The Simplifier and he believes that in an increasingly complex world, we need new simple perspectives to enable us to navigate uncertainty and to turn problems into opportunities. Cyriel has authored a number of books including The Change Mindset, which was launched last week, Yes and…Your Mental Agility, Yes and…Your Business, Yes and…Your Customer Service, Timespiration: a different look at time, less is More. In today's conversation we will explore: The importance of Yes And… instead of Yes But… Four steps to changing your state aligned with your purpose and vision The importance of reconnecting with your vision at an emotional level Creating space to be creative The critical importance of nano steps and the three minute rule Quote "You are not your emotions, you are not your fear." Contact Cyriel LinkedIn: https://www.linkedin.com/in/cyrielkortleven/ Website: https://www.cyrielkortleven.com/ The Idea Killers: https://www.cyrielkortleven.com/cmt-yes-and Buy Cyriel's Book: The Change Mindset Link to book: https://rxe.me/9082935007 Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry. Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

James Kerr is a best-selling author and an expert in leadership, teamwork, and high performance. He is the author of 'Legacy', the international bestseller, which analyses the unique culture of the world's most successful sporting team, the All Blacks. The book has been described as 'unputdownable' by Bloomberg and The Daily Telegraph called it the 'modern version of Vince Lombardi's guides to coaching' and says, 'for those searching for genuine keys to team culture, it is manna from heaven.' In his work, James addresses the transferable principles that drive exceptional outperformance. Using examples from his work with sport, the military and business, he argues that winning teams employ the same basic ideas; a relentless focus on excellence, a commitment to a collective cause, individual autonomy, trust initiative and accountability, candid communication, underpinned by a culture in which 'leaders create leaders'. As an advisory, he helps organisations 'lift their game': galvanising and inspiring their teams through standards and expectations, identity, belief and belonging, mindset and mental skills. As well as small, elite teams, Kerr addresses the specific challenges faced by larger, more diverse organisations. He has advised US and UK Special Forces, Formula 1 teams, America's Cup crews, Premier League football managers, Olympic Performance Directors – as well as corporations ranging from Google to PayPal, McKinsey to Dyson, HSBC to Roche, Red Bull to Unilever, Shell to Boeing. His next book, Spearhead, explores 'the principles of war for the business of leadership', providing a fresh framework for leaders looking to turn culture into a 'force multiplier' for competitive advantage. He is the co-founder of Fable Partners, the Leadership and Change Consultancy. In today's conversation we will explore: The importance of story to inspire engagement Three aspects of culture The importance of celebrating failure Knowing what you stand for The importance of leading from within Listen out for the WIN acronym and the Blue Head concept for performing effectively under pressure. Quote "The stories we tell ourselves are the stories that others end up telling about us." Contact James LinkedIn: https://www.linkedin.com/in/james-kerr-09a70bb/?originalSubdomain=uk Buy James' Book – Legacy https://mybook.to/Legacy-James-Kerr Look out for James' other upcoming books including Spearhead, About Everest and a follow up to Legacy. Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry. Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Brendan also acts as a Non-Executive Director to CDE Asia (part of CDE Group). In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and is also a Wim Hof Instructor. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

Jodie Cook – The four-phase framework to scaling and exiting your business and the importance of systemisation. Jodie is an entrepreneur, athlete, and writer. In 2011, Jodie founded a digital agency called JC Social Media which was acquired in 2021. It was this foray into the business world which ignited Jodie's fascination with the influences that create entrepreneurs. Alongside running a business, she authors books and articles about entrepreneurship and competes in powerlifting. Jodie contributes articles to Forbes and Thought Catalog and authored a book called Stop Acting Like You're Going To Live Forever, on the topics of happiness, entrepreneurship, and lifestyle design. She co-wrote a series of children's storybooks, Clever Tykes, which develop positive, resourceful, and creative behaviour in 6–9-year-olds which are now read in every primary school in the United Kingdom. Jodie was included in Forbes' 30 under 30 social entrepreneurs in Europe 2017 and gave a TEDx talk with the title 'creating useful people'. She loves travel, lifestyle design and helping people access the freedom that modern entrepreneurship should bring. Her latest book 'Ten Year Career' Reimagine Business, Design Your Life, Fast Track Your Freedom focuses on how to define success your way, how to achieve far more in a shorter space of time and how to run your business without it running you. In today's conversation we will explore: The pitfalls of the comfort zone The four-phase framework to scaling and exiting your business The importance of systemising your business How we should think of our business as a game and how businesses can move levels within that game beyond where 96% of business owners never pass Practices which support a scaling mindset Listen out for the one thing for you to develop that becomes a multiplier to everything else you do. Quote "I think if selling is on your agenda in anyway, or if exiting your business in some way is something that you want to do in the future, you have to systemise otherwise you won't be able to sell it or if you do sell it, you have to do an earn out where you have to go with the company and you have to babysit it while the new buyer makes sure that you're doing your job. No entrepreneur wants that. So, the systemising phase has to have the endgame in mind. And it's always the vision you have to have in mind while you're doing it, because it will get hard, it will feel like a lot of effort, but it is worth it, I promise. Contact Jodie Website: https://www.jodiecook.com/ LinkedIn: https://www.linkedin.com/in/cookjodie/ Instagram: https://www.instagram.com/jodie.cook_/ Twitter: https://twitter.com/cookiewhirls YouTube: https://www.youtube.com/c/JodieCookTV Subscribe to Jodie's Blog https://world.hey.com/jodie Take Jodie's Quiz to find out where you are in your Ten Year Career https://quiz.tenyearcareer.com/ Buy Jodie's Book Ten Year Career: Reimagine Business, Design Your Life, Fast Track Your Freedom https://mybook.to/ten-year-career Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry. Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Brendan also acts as a Non-Executive Director to CDE Asia (part of CDE Group). In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and is also a Wim Hof Instructor. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

Brian Keane, known as Brian Keane Fitness online is a Reps qualified Level 3 Personal Trainer, certified Strength and Conditioning Coach and Sports Nutritionist. Over the past seven years, he has gone from working full time as primary school teacher to one of Ireland's leading thought leaders on all thing's health, fitness, and nutrition. He has had mainstream features everywhere from the UK and Irish Daily Mail, Star and Mirror to Men's and Women's Health Magazine. On top of his ever-growing social media platforms which have a combined total of well over a quarter of a million followers, he also hosts one of Ireland and the UK's top health podcast which is regularly featured #1 on the iTunes Health Charts. Brian's online fitness programs have over a thousand graduates every single year. In his programs, he helps people reach their weight loss, fitness, or body composition goal by giving them sustainable fitness programs alongside changing their entire mindset when it comes to food. Brian isn't a calorie in, calorie out nutritional coach, nor is he a low carb, vegan or paleo advocate. His philosophy is all about finding a nutritional plan that works for you as an individual and showing that your mindset around nutrition is more important than the actual diet plan you are on. Brian has authored four books, three of which were Amazon best-sellers including, The Fitness Mindset, Rewire your Mindset, The Keane Edge and Leaner, Stronger, Faster. Over the past seven years, Brian has become one of the most recognised faces in the Irish health and fitness industry. He has spoken at major wellness events such as Wellfest and was a Keynote speaker at Google HQ in Dublin for their 2018 wellness event. In today's conversation we will explore: The Importance of knowing where you want to go but ensuring that it aligns with your values. Knowing when you should quit How fear shows up and some great questions we should ask ourselves to overcome it The importance of not trading your time for money but using leverage to scale Getting the balance right using Brian's four quadrants for a full life Great advice to maintain a healthy life where Brian shares his morning and evening routines Legacy and having a conversation with you 98-year old self Quote "Don't forget the flowers at your feet when you are reaching for the moon." Contact Brian Instagram: https://www.instagram.com/brian_keane_fitness/?hl=en Facebook: https://www.facebook.com/briankeanefitness Twitter: https://twitter.com/briank019 TikTok: https://www.tiktok.com/@briankeanefitness YouTube: https://www.youtube.com/c/BrianKeaneFitness Check out Brian Keane's Podcast BFK Podcast available on all major podcast platforms Buy Brian's Book Rewire Your Mindset. Available on Amazon Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry. Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Brendan also acts as a Non-Executive Director to CDE Asia (part of CDE Group). In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and is also a Wim Hof Instructor. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

Chris Voss is widely known for being a kidnapping and hostage negotiator, spending 24 years at the forefront of prominent FBI cases. As a member of the New York Joint Terrorism Task Force, Chris played a pivotal role in 150 hostage negotiations where he persuaded terrorists, bank robbers, and kidnappers to see things his way. Some of Chris' most prominent cases include monitoring the landmark bomb plot in New York City and investigating into the World Trade Centre bombing in 1993. Other prominent cases include negotiations to free Jill Carroll in Iraq and Steve Centanni in the Gaza Strip. His work has taken him all over the globe, having also performed hostage negotiation in places such as Haiti, Columbia, and the Philippines. During his time in service, Chris received top-tier training from the FBI and was also educated by Scotland Yard and Harvard Law School. Upon his retirement from the FBI back in 2007, Chris began dedicating his time as a lecturer at the USC Marshall School of Business and as an adjunct professor at the Georgetown University McDonough School of Business. Collating his expertise of negotiation, Chris has authored the book Never Split the Difference: Negotiating As If Your Life Depended On It. He has also been sought to speak regularly on a variety of television channels including the likes of Fox News, CNN, and CNBC. Today, Chris runs a master class titled The Art of Negotiation and uses his skills of negotiation to help teach business negotiation to his budding students. Chris Founded the Black Swan Group, channelling his expertise into his business helping others to solve business communication problems and brings to bear his years of experience in international crisis and negotiation. Now he's teaching you his field-tested strategies to help you in everyday negotiations, whether you're aiming to improve your salary, the service you receive, or your relationships. Get stronger communication skills, game-changing insights into human nature, and more of what you want out of life. In today's conversation we will explore: Practising tactical empathy to cultivate relationships The importance of your mental hygiene to develop happier and more profitable negotiations. The four steps of effective negotiation How to successfully negotiate your target price Quote "I'm genuinely curious about what you have to say and where you coming from. I'm going to have a positive state of mind. It's impossible to be angry and curious simultaneously. If you are curious, you are smarter, you see patterns more quickly, you find out where the other side is coming from. Now, when you are curious about the person you're talking to, they love it. They want to talk to you. You are developing rapport that they feel very engaged with. They then open up to you. You do two things at the same time. You develop a rapport where you are gathering information instead of one or the other which then become an accelerator in your business relationship." Contact Chris Website: https://www.blackswanltd.com/home Subscribe to the blog: https://blog.blackswanltd.com/the-edge Buy Chris's Book Never Split the Difference: Negotiating As If Your Life Depended On It: https://amzn.to/3KMsNnN Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry. Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Brendan also acts as a Non-Executive Director to CDE Asia (part of CDE Group). In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and is also a Wim Hof Instructor. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

Larry Yatch, a graduate of the U.S. Naval Academy and a ten-year veteran serving as a commissioned officer in the U.S. Navy SEALs, has led and served in extreme environments around the globe. He is a father to two young boys, speaker, coach, and a successful business owner. As an entrepreneur in leadership development, team performance and tactical planning, he applies lessons from these experiences to transform decision-making, reinvigorate company cultures, and improve team performance. His book released this year 'How Leadership (Actually) Works: A Navy SEAL's Complete System for Coordinating Teams' brings together his experiences and knowledge that he has gained across the Navy SEALs and the world of business. Larry planned and led his SEAL platoons in the assault on the world's largest oil platform in the largest Special Operations mission in U.S. history during the opening night of Operation Iraqi Freedom. He developed a radical new system for attacking armored, enemy controlled ships during operations in the Northern Arabian Gulf. He also planned, built, and directed the creation of a new 300-person SEAL command designed for sensitive missions critical to the Navy's efforts in the War on Terror. Multiple injuries led Larry to medically retire from the SEALs in 2008. In today's conversation we will explore: How to execute with extreme levels of accountability and responsibility and most importantly how to ensure that things get done without you The four pillars of responsibility The importance of coordinating action effectively with others The six pillars of performance The 10 principles of the ScaleX™ Framework How to inspire your team through the Waterfall of Obligation How to become a high performing business leader with self-regulation Quote "If you're surrounded by people that don't hold responsibility, you're the cause of that. You are the one that is enabling these individuals. If I'm handing responsibility to you, it's on me to make sure that you have the power in the form of knowledge, skills, responsibility, authority, and resources to meet the standard of performance that you understand and hold in order to fulfil the purpose and avoid the consequence. The fourth piece is getting a commitment." Contact Larry https://www.howleadershipactuallyworks.com/ https://www.sealteamleaders.com/ Buy Larry's Book – How Leadership Actually Works https://www.howleadershipactuallyworks.com/home Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry. Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Brendan also acts as a Non-Executive Director to CDE Asia (part of CDE Group). In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and is also a Wim Hof Instructor. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

Today, I am revisiting my conversation with Cameron Herold. Known by Many Leaders as "The Business Growth Guru" Cameron Herold is a top business consultant, best-selling author, and speaker. He's the mastermind behind hundreds of companies' exponential growth and he's touched thousands of businesses indirectly through his work. At age 21, he had 14 employees. By 35, he'd helped build his first two $100 million companies. By the age of 42, Cameron had engineered 1-800-GOT-JUNK?'s spectacular growth from $2 Million to $106 Million in revenue in just six years. His companies landed over 5,200 media placements in those same six years, including coverage on Oprah. Not simply a theory guy, Cameron teaches what he knows from experience and is passionate about sharing his expertise with today's most dynamic business leaders. He is a best-selling author and has published five books including The Miracle Morning, Double Double, Meetings Suck, Free PR, and Vivid Vision. According to Cameron, vision statements don't work and for those business leaders listening today that think they just need to update or review their vision statement, Cameron Herold would recommend that you flush it down the toilet and start again. Key points we talk about include: How to use the vivid vision concept to help make your dreams happen The importance of creating a vision to inspire people to get involved Why you should focus on the 'Who' and not the 'How' when it comes to executing What characterises Elon Musk's brilliance How can use vision to great effect Key Takeaway "Entrepreneurs need to tell themselves that their role is to share the vision, infuse people with energy and help remove obstacles for people." Contact Cameron LinkedIn: https://www.linkedin.com/in/cameronherold/?originalSubdomain=ca Website: https://cameronherold.com/ Your Vision Statement Sucks | Cameron Herold | TEDxVancouver - https://www.youtube.com/watch?v=GCgK5M3hY8Y Invest in Your Leaders Course - https://investinyourleaders.com/ Buy the book: Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of the Future Amazon.co.uk: https://amzn.to/3D1tupp Amazon.com: https://amzn.to/3L2HAcV Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry. Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Brendan also acts as a Non-Executive Director to CDE Asia (part of CDE Group). In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and is also a Wim Hof Instructor. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

In today's episode I'm revisiting the show with Tom Kolditz who shared some fantastic insights on leadership. Tom is the founding Director of the Ann and John Doerr Institute for New Leaders at Rice University. The Doerr Institute was recognised in 2019 as the top university leader development program by the Association of Leadership Educators and named the 4th Leader Development Program in the world by Global Gurus, London. He has been named as a leadership Thought Leader by the Leader to Leader Institute and as a Top Leader Development Professional by Leadership Excellence. In 2020, he has continued to be ranked in the global top 25 coaches and in 2021, the #6 Start-up expert worldwide. He developed the concept of in extremis leadership—an original crisis leadership model—while serving in the oil fields and palace cities in Iraq. His book on that topic, In Extremis Leadership: Leading as if Your Life Depended On It, is used in at least 8 service academies in the US, China, Japan, and Israel. His second book, Leadership Reckoning: Can Higher Education Develop the Leaders We Need, is driving a leader development reform movement in higher education in collaboration with the Carnegie Foundation for the Advancement of Teaching. In today's episode, Tom talks about: How leadership is about giving people what they need How to build trust and respect as a leader and make your team want to follow you The importance of emotional intelligence in leadership The mistakes many leaders make when attempting to win the trust of those they serve. How to identify leaders in your organisation The importance of getting to know your people Why every leader needs feedback How actions speak much louder than words. The role that education today has claimed in developing leaders for the future. Key Takeaway "Leadership is about giving people what they need. It's not about the quality of an individual or a style. People don't care about style; they just have needs. You need to see the world through the eyes of your people to influence and motivate them and give them direction and purpose". Contact Tom LinkedIn: https://www.linkedin.com/in/tom-kolditz-7116a3/ Website: https://tomkolditz.com/ Buy Tom's Book In Extremis Leadership: Leading As If Your Life Depended On It https://mybook.to/In-Extremis Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry. Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Brendan also acts as a Non-Executive Director to CDE Asia (part of CDE Group). In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and is also a Wim Hof Instructor. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

In today's episode I'm delighted to re-introduce Claire Colvin. Claire has worked as a partner to business leaders and entrepreneurs of high growth businesses helping them to scale through their people. As the former Talent Director on the Board of a rapidly growing global organisation, Claire built the optimum people centred structures and systems to enable the company to significantly scale across 6 continents. Prior to that, she spent almost 15 years with an award-winning, technology SME, which operated in a highly competitive environment. Finding great talent is the #1 reason why businesses are unable to scale. In 2019, Claire became my business partner and we set out on a journey of discovery to extensively research exemplars of scaling to identify the key attributes that made them successful. In today's episode, Brendan and Claire talk about: The importance of a vision and purpose The difference between growing and scaling Removing self-limiting beliefs and the importance of psyche when scaling a business How to turn your fear into energy and excitement How recruitment has changed and how to maximise your social capital to ensure that you attract the best talent The importance of culture and the right Employee Value Proposition (EVP) Contact Claire LinkedIn: https://www.linkedin.com/in/claire-colvin-586a162b/ Link to Scaling Your Business Templates https://simplescaling.com/scalex-templates Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry. Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Brendan also acts as a Non-Executive Director to CDE Asia (part of CDE Group). In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and is also a Wim Hof Instructor. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team

Joining me today is Sharon Lechter. She is an entrepreneur, international speaker, best-selling author, mentor, philanthropist, licensed CPA for 35 years and a Chartered Global Management Accountant. Sharon is the premier expert for financial literacy and entrepreneurial success. Sharon co-authored the international bestseller Rich Dad Poor Dad and has released 14 other books in the Rich Dad series. Over 10 years as the co-founder and CEO, she built the empire into the world's leading personal finance brand. In 2008, she was asked by the Napoleon Hill Foundation to help re-energize the powerful teachings of Napoleon Hill. Sharon has released four best-selling books in cooperation with the Foundation, including Think and Grow Rich-Three Feet from Gold, Outwitting the Devil, Success and Something Greater, and her latest project, Think and Grow Rich for Women, released in June of 2014. She is also featured in the 2017 movie Think and Grow Rich: The Legacy and has released the book Save Wisely, Spend Happily in cooperation with the American Institute of CPAs. Sharon is a highly sought-after mentor and has worked with major brands like Disney and Time Warner and served two U.S. Presidents as an advisor on the topic of financial literacy. Everything about Sharon's career centers around impacting others to improve their financial IQ, access untapped potential personally and in business, and create their own legacy. Everything changed in 2012 however when Sharon's son unexpectedly died. All of Sharon's successes seemed to fade into the background. She kept working, but on autopilot. She stopped playing at the level she always had and just started coasting. Until now. Now, Sharon is back and playing big again, and she wants you to as well with the Play Big Movement. It's time to shed the limitations that have stopped you in the past. It's time to play big, master your money and time and create maximum impact. In today's conversation we will explore: Managing your fears and managing your energy, The 6ps to scaling and exiting profitably The importance of investing time as opposed to spending time Choose your front row wisely Sharon's personal success equation Quote "You can make money, lose money and make it back. But when your time is gone it's gone. As I sit before you right now, I'm 68 years old so my time is even more precious. We have to guard our time so that we are focused on our mission, because if people keep draining your time you're not moving forward. You really need to be very stingy about your personal time and make sure that you have the systems that allow you to scale but also allow you to concentrate on the areas that will give you the greatest growth." Contact Sharon LinkedIn: https://www.linkedin.com/in/sharonlechter/ Facebook: https://www.facebook.com/AuthorSharonLechter Instagram: https://www.instagram.com/sharonlechter/ Website: https://sharonlechter.com/ - Find out more about Sharon's Programmes Resources https://atm.sharonlechter.com/ - Access Sharon's ATM which gives you daily deposits of Abundance, Tips & Mentoring https://success.sharonlechter.com/personal-success-equation - Discover your personalized formula for income generation and lasting wealth https://simplescaling-25437777.hubspotpagebuilder.eu/scalex-expander - Use this tool to help you identify 'who' your strategic partners are and how to start connecting with them. Buy Sharon's Books Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money - https://mybook.to/rich-dad-poor-dad Think and Grow Rich-Three Feet from Gold Outwitting the Devil - https://mybook.to/Outwitting-The-devil Think and Grow Rich for Women - https://mybook.to/Grow-Rich-For-Women Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry. Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Brendan also acts as a Non-Executive Director to CDE Asia (part of CDE Group). In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and is also a Wim Hof Instructor. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/

Oren Klaff is one of the world's leading experts on sales, raising capital and negotiation. With securities markets experience in capital raising advisory leadership, Oren is Director of Capital Markets at investment bank Intersection Capital, where he manages its capital-raising platform. Since 2005, Oren has since grown the firm history to approximately $2 billion in aggregate trade volume across a diversified portfolio of companies and transactions. Oren is the author of two books, Pitch Anything and Flip the Script. In today's conversation we will explore: How venture capital and private equity growth capital can impact the real vision of your scaling company Why understanding the evolutionary flaw in our brain is critical for successfully pitching your ideas The importance of Frame Resets and controlling the frame with investors and partners Why a 'no' is perfectly fine when dealing with negotiations The importance of 5050 relationships Oren's secret to achieving any outcome you want leveraging his strong method of pitching Quote "When you are trying to gain someone's approval, you are putting yourself in a low status position." Contact Oren Website: https://orenklaff.com/ Buy Oren's Books Pitch Anything - https://mybook.to/Pitch-Anything Flip the Script - https://mybook.to/Flip-The-Script Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry. Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Brendan also acts as a Non-Executive Director to CDE Asia (part of CDE Group). In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and is also a Wim Hof Instructor. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

By his 35th birthday MIKE MICHALOWICZ had founded and sold two multi-million-dollar companies. Confident that he had the formula to success, he became a small business angel investor… and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies. Mike has devoted his life to the research and delivery of innovative, impactful entrepreneurial strategies to you. Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. He is the author of Fix This Next, an instant Wall Street Journal Bestseller, The Pumpkin Plan, Surge and The Toilet Paper Entrepreneur. His newest book, Get Different, teaches entrepreneurs how to create marketing that can't be ignored. Over half a million people have read his books. Today, Mike leads two new multi-million-dollar ventures, as he tests his latest business research for his books. He is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC. Mike is a popular main stage keynote speaker on innovative entrepreneurial topics; and is the author of Get Different, Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur. Fabled author, Simon Sinek deemed Mike Michalowicz "…the top contender for the patron saint of entrepreneurs." In today's conversation we will explore: The DAD Framework for effective marketing How we need to overcome our fear in order to reach a wider customer base The importance of experimentation and measuring your marketing results Minimum viable marketing and how to authentically be different Quote "Growth is achieving more results through more effort. Scaling is achieving more results through less effort." Contact Michael Website: https://mikemichalowicz.com/ LinkedIn: https://www.linkedin.com/in/mikemichalowicz/ Buy Michael's Book Get Different: Marketing That Can't Be Ignored! Link to book: mybook.to/Get-Different Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry. Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Brendan also acts as a Non-Executive Director to CDE Asia (part of CDE Group). In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and is also a Wim Hof Instructor. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

Mark is an Entrepreneur, Teacher, Writer, Speaker, and Vistage Chair. Mark started his entrepreneurial career early selling bicycles on the street corner of his childhood home at age eight or nine. He is the Founder of two Inc 500/5000 companies – Zweig Group (formerly Zweig White) and Mark Zweig, Inc. He built, sold, and bought back and resold his interest Zweig Group, a management consulting, publishing, media and training company founded in 1988. He built Mark Zweig, a design/ build/ contract/ development company which he founded in 2005. Mark has also been an owner and investor in a number of other ventures and served on the BODs of a dozen or so privately held companies throughout the US. He has written more than a dozen books on management such as Management from A to Zweig, Management ideas that Work and Find the Lost Dollars. He also published the Zweig Letter, the leading management newsletter for the AE (architecture and engineering) industry for more than 28 years. He is also an Executive in-residence teaching entrepreneurship at the Sam M. Walton College of the Business at the University of Arkansas. In today's conversation we will explore: Confessions from an entrepreneur who has led successful scaling businesses The importance of creating a plan aligned to a vision Why marketing is critical for scaling and some ideas to inspire better marketing for your organisation How Mark motivated his colleagues by creating a fun culture The risk of having an organisation that's too formally structured Quote "You better have a purpose, or it will all become meaningless." Contact Mark LinkedIn: https://www.linkedin.com/in/martin-schilling-2b4b5322/ Buy Mark's Books Management From A to Zweig, Revised Edition Link to book: mybook.to/managementfromAtoZweig Look out for Mark's new book 'Confessions of an Entrepreneur' Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Over seventeen years, twelve as CEO of CDE Group, he helped the company achieve 25x revenue growth and become an industry leader. During his time as CEO the company delivered almost £500 million ($750 million) cumulative revenue and £50 million ($75 million) cumulative profit from more than 90 countries. The company also generated considerable cash reserves and became a revered leader in its industry. Driven by his own desire to inspire, connect and enable ambitious leaders of SMEs to scale with purpose, he co-founded Simple Scaling with Claire Colvin with whom he co-authored Simple Scaling: 10 Proven Principles to 10x your business. Brendan also acts as a Non-Executive Director to CDE Asia (part of CDE Group). In 2016, he was awarded the Institute of Directors, UK Young Director of the Year and Overall, Director of the Year. Brendan is also a regular keynote speaker, the host of the popular ScaleX™ Insider Podcast and is also a Wim Hof Instructor. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

Shirish Nadkarni – Why finding your value proposition and deep customer empathy is critical to scaling If you are out to change the world, Shirish Nadkarni is your go-to coach to guide you through your entrepreneurial journey to make your startup dream come true. Shirish Nadkarni is a serial entrepreneur with proven success in creating multiple consumer businesses that have scaled to tens of millions of users worldwide. Shirish was the co-founder of Livemocha, the world's largest language learning site with 15+ million registered members from over 200 countries. Livemocha was acquired by RosettaStone in 2013. Prior to Livemocha, Shirish was the founder of TeamOn Systems, a mobile wireless e-mail pioneer that was acquired by BlackBerry in 2002. The TeamOn technology served as the core foundation for Blackberry Internet E-mail which serviced over 50 million BlackBerry users. Shirish started his career at Microsoft where he engineered the acquisition of Hotmail and launched MSN.Com which became a leading web portal in the early days of the internet. Shirish received his MBA from Harvard Business School and a BSE in Electrical Engineering from the University of Michigan. He serves on the board of TiE Seattle where he chairs a number of programs including the GoVertical Startup Creation Workshop, the TiE Entrepreneur Institute, and the Z5 Catalyst funding initiative. In today's conversation we discuss: The importance of maintaining two pizza teams How sales motion undergirds scaling ambition Deploying a strategy of land and expand and creating products which are inherently viral Insights into the leadership characteristics within Microsoft and what they can learn from Apple and what Apple can learn from Microsoft How finding your value proposition and deep customer empathy is critical to scaling fundraising fundamentals to scale your business successfully Quote "There are several things that you need to do to scale your company. First of all, you need to have the appropriate funding. The next step is to hire the right people. You need to hire a marketing team, a VP of marketing, then you need to hire a sales team and customer support team and then you need to invest in articulating the value proposition and establishing a sales motion where you perfect the messaging and the process by which you attract customers. Give them options to try out the product and ultimately sell them. This process is called the sales motion and you need to perfect that sales motion so that we can just simply eventually pull money into that and drive revenues and sales for your company." Contact Shirish LinkedIn https://www.linkedin.com/in/shirishn/ Twitter - https://twitter.com/search?q=shirish%20Nadkani%20&src=typed_query Buy Shirish's Book From Startup to Exit: An Insider's Guide to Launching and Scaling Your Tech Business Amazon - mybook.to/fromstartuptoexit Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

Dr. Margaret Heffernan produced programmes for the BBC for 13 years. She then moved to the US where she spearheaded multimedia productions for Intuit, The Learning Company and Standard & Poors. She was Chief Executive of InfoMation Corporation, ZineZone Corporation and then iCast Corporation, was named one of the "Top 25" by Streaming Media magazine and one of the "Top 100 Media Executives" by The Hollywood Reporter. The author of six books, Margaret's third book, Wilful Blindness: Why We Ignore the Obvious at our Peril was named one of the most important business books of the decade by the Financial Times. In 2015, she was awarded the Transmission Prize for A Bigger Prize: Why Competition isn't Everything and How We Do Better, described as "meticulously researched... engagingly written... universally relevant and hard to fault." Her TED talks have been seen by over twelve million people and in 2015 TED published Beyond Measure: The Big Impact of Small Changes. Her most recent book, Uncharted: How to map the future was published in 2020. She is a Professor of Practice at the University of Bath, Lead Faculty for the Forward Institute's Responsible Leadership Programme and, through Merryck & Co., mentors CEOs and senior executives of major global organizations. She holds an honorary doctorate from the University of Bath and continues to write for the Financial Times and the Huffington Post. In today's conversation we will explore: The importance of creating social capital to foster a strong scaling culture How to spot emerging leaders creating a foundation for scaling How we should give people hard problems to solve The need for leaders to be able to deal with ambiguity Why we should lean into experimentation Why we should cultivate diversity in our organisations and in all aspects of life Quote "Having a coach means you schedule thinking time. Thinking is pretty much what you are paid to do but it generally seems to be the one thing nobody ever has time for. Coaching simply brings a discipline to your thinking that I think is really important. It's very difficult to think alone and most people can't do it for more than a few minutes. Therefore, thinking with a coach helps solve some challenges and provides prompts which creates a deeper, richer experience which most people can't create in isolation". Contact Margaret Website: https://www.mheffernan.com/ Buy Margaret's Books Uncharted - How to Map the Future Together - mybook.to/Howtomapthefuture The Naked Truth - A Working Woman's Manifesto on Business and What Really Matters - mybook.to/Nakedtruth Wilful Blindness - Why We Ignore the Obvious at our Peril - mybook.to/Wilfulblindness A Bigger Prize - Why Competition Isn't Everything and How We Do Better - mybook.to/Abiggerprize Beyond Measure - The Big Impact of Small Changes - mybook.to/Beyondmeasure Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

Martin is the Managing Director of the Techstars Accelerator in Berlin, angel investor and entrepreneur. He believes that we need to build 750 more unicorn companies within the next 10 years in Europe to create millions of future jobs, make Europe more independent when it comes to technology and give many the opportunity to realize their full potential. Martin believes that 'builders' are the inventors of the 21st century and is doing everything in his power to support entrepreneurs working towards that mission. He is passionate about accelerating companies that make the planet a better place for humanity and connecting growth and purpose. In the past 15 years, Martin has co-created and scaled up five ventures, including Orphoz, a subsidiary for McKinsey & Company, a public company in Saudi-Arabia, the foundation MARA in Argentina and the FinTech N26. To support startup teams on their journey to build category-leading technology companies, Martin has written the book "The Builder's Guide to the Tech Galaxy – 99 Practices to Scale Startups into Unicorns Companies" (Haufe, Wiley). He speaks regularly on topics such as: Startup Mindset, Scaling Technology Companies, Customer Experience, B2B Negotiations, Entrepreneurship. In today's conversation we will explore: The four pillars which are fundamental to scaling The critical importance of setting a clear direction by virtue of your north star The Radar and Granny tests for purpose The secret to being number one in your category Some guidance on establishing optimal sales commission plans The importance of mindset for scaling Guidance on raising growth capital and creating FOMO to help secure investment for scale Quote "Having a crystal-clear purpose brings you three key advantages. First, it attracts customers and ensures growth and profitability. Studies show that companies that score higher on purpose have a much higher likelihood to be amongst the top performers in shareholder return. Two, it's attracts investments. Three, AAA talent decides for or against the company if you match their values." Contact Martin LinkedIn: https://www.linkedin.com/in/martin-schilling-2b4b5322/ Buy Martin's Book The Builder′s Guide to the Tech Galaxy – 99 Practices to Scale Startups into Unicorn Companies Link to book: Amazon.co.uk: https://amzn.to/3zMDEe6 Amazon.com: https://amzn.to/3N1thpp Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

Joining me today is Mithu Storoni a physician, a researcher, and the author of Stress Proof: The Scientific Solution to Protect Your Brain and Body—and Be More Resilient Every Day. The book is full of practical evidence-based steps for protecting yourself against stress and its effects. Mithu spent years combing through over 1,000 research papers and clinical studies before condensing her findings into a manual which then became her book 'Stress Proof'. Some of its contents are surprising for example smelling the scent of a lemon can help you relax. Mithu received her medical degree from the University of Cambridge, is certified in ophthalmology, and holds a PhD in neuro-ophthalmology. In today's conversation we will explore how to mitigate stress and overcome fear as you progress your scaling ambition. In today's conversation we will explore: The 7 pathways to stress proving an exploration of the unknown universe in our brains How controlling inflammation can aid better health How to develop a sense of self efficacy, agency, and confidence to support your scaling ambition The benefits of cold therapy How having a sense of purpose can support you eating well and living longer The counterintuitive recommendation for dealing with a highly stressful event The adaptation gap and the importance of getting comfortable with being uncomfortable Quote "You develop emotional reactivity so your rational way of thinking about the world is momentarily suppressed, and you become very emotionally responsive, and this has an advantage or had an advantage because this allowed us to predict danger before it happens by emotional instinct. Navigating a room full of people or a company full of employees, you cannot predict what another human being is saying or doing, and you also cannot predict other people's behaviour and control it. So, this now serves us in a poor way. In a state of acute stress people make high risk decisions. Decision making is skewed because the perception of reality is skewed. The negativity bias that happens during acute stress can sway your business decisions so always avoiding any kind of important decisions while you're acutely stressed is very important for this reason." Contact Mithu LinkedIn: https://www.linkedin.com/in/mithu-storoni/ Twitter: https://twitter.com/MithuStoroni Instagram: https://www.instagram.com/mithustoroni/ Website: https://www.mithustoroni.com/ Buy Mithu's Book Stress-Proof: The ultimate guide to living a stress-free life for Individuals, Organisations and Life Link to book: mybook.to/stress-proof Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

Jamil Qureshi is one of today's foremost practitioners of performance enhancing psychology and is an expert in high performing teams. Jamil has enjoyed working with a rich diversity of the most talented business and sports people and teams in the world, helping six individuals get to World Number 1. He has worked with 22 golfers inside the top 50 in the world, including the likes of Paul McGinley, Sergio Garcia, Darren Clarke as well as two world number one's. Ranked among the most influential figures in British sport in 2009, Jamil was voted in the top 100 most powerful men in golf 2008 by his international peers. He has worked successfully with 3 English Premiership football clubs, as well as 2 Formula 1 racing drivers, David Coulthard, and Eddie Irvine and the 2009 England Ashes winning cricketers. In business and industry, Jamil has worked from CEO and board level to middle management in a variety of sectors in over 24 different countries, helping teams to fulfil their potential by orchestrating change and performance programmes. He has developed and delivered management and leadership programmes at board level for Coca Cola, Hewlett Packard, Emirates Airlines, Serco, Marks and Spencer, and Royal Bank of Scotland. He has worked across Lloyds Banking Group on their 'Journey to World Class'. He has led teams responsible for change management in several high-profile areas, such as Lloyds Banking Group's substantial integration strategy, and with The Post Office to create The Post Office Way as they separated from Royal Mail. Jamil is also a world recognised speaker on all aspects of the psychology of performance, psychology of leadership, leadership attitudes, improving people, cultural change techniques, and team performance. Today we discuss: The importance of purpose and vision when scaling a business The importance of self-belief Why we need to be more curious What ambitious leaders should do to question the belief system The importance of gamification Why a lack of ambition from leaders is a mindset Quote "The reason why most people are limited in their ability to expand, progress and become more ambitious is their Belief System, it's what they believe to be true. The Belief System is probably the greatest inhibitor of human performance and holds us back more than anything else. Whatever we believe in regard to our stakeholders, our customers, our pricing points, our competition, globalisation, legislation, compliance, governance, all the things that affect business inside and out and whatever we believe holds us in place. For us to create bigger and better outcomes, we need to challenge our perspectives." Contact Jamil LinkedIn https://www.linkedin.com/in/jamil-qureshi-494661a/ Twitter - https://twitter.com/Jamil_Qureshi Buy Jamil's Book The Mind Coach: Be the person you really want to be Amazon - mybook.to/JamilQureshi Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

Aidan McCullen is the host and founder of the Innovation Show, broadcast globally and on Ireland's national broadcaster, RTE. It's also the only English-speaking show on Finland's Business FM! It boasts such guests as Seth Godin, Rita McGrath and Charles Handy, and boasts Visa founder, Dee Hock, and Bill Gates amongst its listeners. Aidan is the author of the recently published book "Undisruptable: A Mindset of Permanent Reinvention for Individuals, Organisations and Life" with Wiley. Aidan's work as a change consultant, speaker, facilitator, and workshop leader is based on his direct experience of reinvention in his own life and career. During his time as a professional rugby player, he won over 100 caps playing for Leinster, Toulouse and London Irish, as well as becoming a full Ireland Rugby International. In his business life he developed the digital eco-system for Communicorp Radio Group, served as Head of Innovation for RTE (Ireland's National broadcaster), worked as an innovation consultant for Global company Katawave, and sits on the board of National Broadband Ireland. He has also created and delivers a module on Emerging Technology Trends in Dublin's Trinity College Business School, which is ranked 1st in Ireland and in the top 100 globally. Aidan's mastery of transformation in his own career from professional athlete to becoming one of Ireland's most recognized innovators in digital media has led to him being recognised as a thought leader in business transformation. Aidan believes that you cannot change business models until you change mental models. You cannot change what people do until you change how people think. Today we discuss: The wonderful Japanese Art of Kintsugi and how it can be applied to our thinking The importance of developing a psyche for scaling and knowing thyself How to exploit assets from the ashes Lessons in innovation from Amazon A word of caution for leaders to avoid the coconut trap as they scale Quote "Mistakes as the source of learning as long as they're not repeat mistakes are absolutely essential because when it comes to invention and innovation mistakes are symbiotic with those processes of invention and innovation. You have to make mistakes when you're trying something new. Celebrate them and if you can, I encourage you to create a Kintsugi Wall which is a wall which highlights the things you have tried and didn't work. It might have been timing, you might have been too early to the marketplace, you may have articulated it in the wrong way but if you harness and keep that idea, someone may come along and say, "Do you remember that idea…What if?' And that's Kintsugi thinking." Contact Aidan LinkedIn https://www.linkedin.com/in/aidanmccullen/ Useful Resources theinnovationshow.io Buy Aidan's Book "Undisruptable: A Mindset of Permanent Reinvention for Individuals, Organisations and Life" Amazon.com: https://amzn.to/3N0s9Df Amazon.co.uk: https://amzn.to/3a5nVf9 Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

When scaling a business, what does it mean to become a liquid thinker? In this episode of the ScaleX™ Insider podcast, I'm speaking with international speaker and best-selling author, Damian Hughes. Damian combines his practical and academic background within sport, organisational development and change psychology, to help organisations and teams to create a high performing culture. He is the author of eight best-selling business books which have been translated into ten languages. He was appointed as a Professor of Organisational Psychology and Change for Manchester Metropolitan University in September 2010. He is the co-host of The High Performance Podcast, an acclaimed series of interviews with elite performers from business, sport and the arts, exploring the psychology behind sustained high performance. He has served as a member of the coaching team for England Rugby League, Scotland Rugby Union and a wide range of international and national sporting teams. His innovative and exciting approach has been praised by Sir Richard Branson, Muhammad Ali, Sir Terry Leahy, Sir Roger Bannister, Tiger Woods, Jonny Wilkinson and Sir Alex Ferguson. We cover many insights and topics in this episode including: What Damian has learned from working with elite sports professionals 5 different types of culture and what defines a high performing culture How success leaves clues Why not to leave the conversation at values What to do when fear and anxiety grips you Contact Damian LinkedIn: https://www.linkedin.com/in/damian-hughes-a376121/ Website: https://liquidthinker.com/about-damian Get the book Liquid Thinking: Inspirational Lessons from the World′s Great Achievers mybook.to/Liquid-thinker High Performance: Lessons from the Best on Becoming the Best mybook.to/high-performance Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team

In today's episode I'm delighted to re-introduce Claire Colvin. Claire has worked as a partner to business leaders and entrepreneurs of high growth businesses helping them to scale through their people. As the former Talent Director on the Board of a rapidly growing global organisation, Claire built the optimum people centred structures and systems to enable the company to significantly scale across 6 continents. Prior to that, she spent almost 15 years with an award winning, technology SME, which operated in a highly competitive environment. Finding great talent is the #1 reason why businesses are unable to scale. In 2019, Claire became my business partner and we set out on a journey of discovery to extensively research exemplars of scaling to identifying the key attributes that made them successful. In today's episode, Brendan and Claire talk about: The importance of future thinking The importance of belonging and culture Why it is important to expand internationally How to build value within your business Contact Claire LinkedIn: https://www.linkedin.com/in/claire-colvin-586a162b/ Link to templates https://simplescaling.com/scalex-templates Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

Andrew Sillitoe is a business psychologist, author, and speaker. His innovative approach to leadership and work-life balance has earned him invitations to work with a range of global companies, including Pfizer, Nationwide, Virgin, and the BBC. Today Andrew is the CEO at Team Head Coach which runs the UK's number- one training company for entrepreneurs and business owners who want to succeed in business, health, relationships, and mindset. Andrew has authored two books including, 'The Four Keys: How to Win in Your Business, Body, Relationships, and Mindset' and 'Manage The Mist: How to develop winning mindset and create high performing teams.' Throughout Andrew's life sport and business have always been intertwined. He was the first British player to play professional roller hockey in North America, competing for his country and was fortunate enough to pull on the jersey in 11 world championships. When he wasn't competing, he was managing teams, consulting with CEOs, and working as a performance coach with business leaders and teams throughout Europe, the Middle East, and the U.S. It was here in 2012 that he first identified the role of a 'player-coach' in business and where he saw high-performance contributors who were skilled at what they did become overwhelmed, stressed, and anxious because of what was happening in their business. He identified some glaring problems including lack of formal leadership training, poor time management skills, poor communication, an inability to delegate, but even with all this they were still performing well. Key points we talk about include: The four keys to support sustainable scaling The importance of personal transformation through inner work to affect your business scaling ambition Setting a personal and professional vision of how you will look, act, and feel in the future The importance of letting go and focusing on the things you can control Some personal practises and disciplines which help seed scaling mindset Key Takeaway 'Think about life in four keys - your business, your body, your relationship and your mindset. Some people think that they have got to be 100% at all of them. Like an equaliser, sometimes when you're scaling a business you think you need to be all in on the business putting in 12 to 13-hour days and 50-hour weeks, but it doesn't mean we switch the other three off which is sometimes what happens. We can become blind to the fact that it's more than that and business leaders need to ask themselves that if they only focus on work how will that show up in my relationships, what can I do for my body and my mind?' Contact Andrew Website: https://andrewsillitoe.com/ Buy the books: The 4 Keys: How to Win in Your Business, Body, Relationships, and Mindset: mybook.to/The-4-Keys Managing the Mist: How to Develop Winning Mind-Sets and Create High Performing Teams: mybook.to/managing-the-mist Get the Simple Scaling book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in six continents employing almost 700 people across the world (from 15) and 25X revenue growth. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

Norman is an inspirational international entrepreneur who founded multiple successful businesses including The Cloud - Europe's largest WIFI operator, Inspired Gaming Group - the world's largest company in the server-based gaming domain, Trinity Commerce - one of the first eCommerce services companies in the world and Crowley Carbon. Today, Norman Crowley is the Founder of Coolplanet, a family of revolutionary companies working in collaboration to cool the planet as fast as possible. He has successfully grown numerous businesses from start-ups to millions in annual sales through effective business planning, creative sales techniques, and innovative marketing. Listed as one of Ireland's top entrepreneurs, he was nominated for the 2011 Ernst & Young Entrepreneur Of The Year and is known for his contagious passion for excellence, his talent for resourceful business solutions, and a capacity for motivational leadership. He is currently a Board member of i2e2 Research Centre which focuses on researching energy efficiency improvements and is on the board of First Step Georgia (FSG) – a not-profit organization dedicated to enhancing the quality of life for children with special needs. Today we discuss: Why developing a psyche for scaling by doing the inner work as a leader is absolutely critical. Why your proposition should focus on helping your customers with their bottom line as a Trojan horse for your own. Creating a structure to support your team and developing their tactical mental and spiritual capabilities. How to support high performers by addressing underperformance of other team members. How to generate the courage to communicate candidly. The importance of having big goals focused on making a greater global impact. The importance of hiring great people and those who are energy radiators aligned to your values. Quote "When you get up in the morning whether it's minding your children, or creating a startup or whatever you are doing, that is what defines you. The money is just points in the game. Don't confuse money being important with the reason why you're doing it. Money is just the speedometer that's telling you how fast you're going. It's really about what are you doing and the way you work. What I have learned by not retiring at 28 is that it's about the work which is why we were probably doing 6½ days a week and very long days and I haven't needed to work in 25 years." Contact Norman Twitter: @Normancrowley1 Website: www.coolplanet.ie Website: (cool electric cars): www.studioava.com/ Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

Holger Seim is the Co-founder and CEO of Blinkist - One of Europe's most exciting startups that almost never existed. Founded in Berlin in 2012, Blinkist provides a selection of non-fiction knowledge in an app that makes it easy to fit learning into your everyday life. Highlighting key insights through audio and text explainers, called Blinks, original podcasts, and author-driven content, Blinkist is on a mission to help people turn ordinary moments into learning opportunities – it takes just 15 minutes to learn something new! Today, the app is already used by over 20 million people worldwide and at the start of this year the fast-growing company raised an additional €35 million to transform the way we learn and develop. In today's episode we talk about: The importance of coaching to help preserve Founder relationships and support scaling ambitions How scaling companies should focus on hiring a great people person early in their journey How Blinkist's purpose is helping provide a catalyst for growth by creating a competitive advantage The fundamentals of their scaling success including creating great cultures which encourage open communication, direct feedback in the moment The importance of the journey not necessarily the goal Quote: "You need to have trust because if there is no trust there is no psychological safety. On top of that you need to have the ability to have courageous conversations, hold each other accountable, have clarity of one goal and speak with one voice. We also need to build the muscle to have courageous conversations to be able to give critical feedback without diminishing trust. None of this comes for free as it doesn't just happen. Sometimes it happens because you get along perfectly but as your leadership team grows statistically it's very unlikely that everything will be smooth and there will be people that do not have the same preferences as you. All of us have shortcomings that we need to work on together and individually." Recommended Reading Marshall B. Rosenberg - Nonviolent Communication - A Language of Life: Life-Changing Tools for Healthy Relationships Buy on Amazon: mybook.to/MichaelBRosenberg Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

Owen Eastwood is one of the most sought-after performance coaches in the world and has been engaged by high profile teams across the globe who are searching for competitive advantage through their culture. He currently works with the British Olympic Team and the English Football Team in their World Cup year and is serving on the board of Harlequins Rugby. He has previously worked with diverse teams such as the Command Group of NATO, the South African Cricket Team, corporate leadership teams and in elite ballet. Owen is a New Zealander with an Irish heritage and has a unique approach based on an evolutionary understanding of what makes a team of humans strong and weak. There are some incredible insights and some wonderful ancient wisdoms that we have stopped listening to and Owen's mission is to re-introduce people to those ideas. His book 'Belonging' is being released in paperback in the northern hemisphere (alongside the existing digital and audiobook) which looks at teaming through the lens of homo sapiens evolutionary story, our ancestor's wisdom and provides a glimpse into some elite contemporary environments. In today's episode we talk about: The importance of communicating your values through stories, specifically the 'story of us' celebrating diversity but also anchoring it to a shared sense of identity How we should measure our lives by the impact we have on others The importance of painting a picture of shared vision and the research which underpins this Practical and profound ideas for embedding behaviours you want to see within your organisation The importance of living above the line to support high performance and how environment is critical to success. Quote: "Your time in the sun will be revealed in due course and that's how we understand our place in the world and our connection with other people." Contact Owen: Linkedin: https://www.linkedin.com/in/owen-eastwood-4867a39/ Buy Owen's Book: Belonging: The Ancient Code of Toegtherness Amazon: mybook.to/OwenEastwood Simple Scaling Book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

Today, I am speaking with Dr. Geoff Smart. Dr. Geoff Smart is the Chairman & Founder of ghSMART. Founded in 1995, ghSMART helps Fortune 500 CEOs & boards, billionaire entrepreneurs, and heads of state to confidently achieve their goals through hiring, developing, and leading talented teams. ghSMART serves clients globally from its 12 offices in North America and Europe. For three consecutive years, Forbes named ghSMART the best management consulting firm in its industry segment, based on thousands of surveys of business leaders. The firm was named one of the world's top firms in the book The Art of Managing Professional Services. ghSMART is the subject of two Harvard Business School Cases, titled "ghSMART & Co.: Pioneering in Professional Services." The firm has published three bestselling books. Who: The A Method for Hiring (Smart & Street) is a New York Times bestseller that is currently ranked #1 on Amazon.com on the topic of hiring talented teams. Shanghai Daily named Who a "Top 5 Business Book in China," Globe and Mail named it the "#1 Best Business Book of the Year," and the book was also listed in the 2015 Inc. Magazine article, "19 of the Best Books Written by Super‐Successful CEOs." Power Score: Your Formula for Leadership Success (Smart, Street, and Foster) is a Wall Street Journal bestseller, and appeared on an international newspaper's list of "The 10 Best Business Books of 2015." The CEO Next Door (Botelho & Powell) is a critically acclaimed New York Times bestseller. In addition, Dr. Smart published Leadocracy: Hiring More Great Leaders (Like You) into Government, a New York Times bestseller which won the IPPY Award and the Axiom Book Award for #1 Best Business Book of the Year. In the 1990s, Dr. Smart co‐created the Topgrading brand for talent management. He earned a B.A. in Economics with honors from Northwestern University, and a M.A. and Ph.D. in Psychology from Claremont Graduate University, where he was a student of management guru Peter F. Drucker. Key points we talk about include: The fundamental elements of ghSMART's own scaling success The four step A Framework for optimal hiring to increase your probability of success from 50% to 90% Hiring mistakes to avoid How best to structure the conversations so that everyone can benefit from your scaling success Three characteristics of high performing teams Four traits of great leaders Key Takeaway "Scaling with purpose is about aspiring to build a business that matters and has a net positive effect on the world. Great businesses are founded under the premise that helps someone solve a real need or problem. It is about building a business that has a big impact on others. Scaling a business without purpose would be blindly trying to make the revenue and profits go up without much regard for those who benefit." Contact Geoff LinkedIn: https://www.linkedin.com/in/drgeoffsmart/ Twitter: https://twitter.com/GeoffreySmart Email: https://ghsmart.com/ Buy the book Who: The A Method for Hiring Amazon.co.uk: https://amzn.to/3NYXx6k Amazon.com: https://amzn.to/3NXsHee Power Score: Your Formula for Leadership Success Amazon.co.uk: https://amzn.to/3DY8Vuv Amazon.com: https://amzn.to/3jk2vMP Book Recommendations Time Smart: How to Reclaim Your Time and Live a Happier Life Amazon.co.uk: https://amzn.to/3NRTQPA Amazon.com: https://amzn.to/38rJe9R The CEO Next Door: The 4 Behaviors that Transform Ordinary People into World-Class Leaders Amazon.co.uk: https://amzn.to/3Jox8eE Amazon.com: https://amzn.to/3KuJYJq Simple Scaling book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

Today, I am speaking with Cynthia Dearin. Cynthia is an international business strategist on a mission to empower business leaders to scale internationally and amplify their impact in the world. In 2001, Cynthia joined Australia's Department of Foreign Affairs & Trade and became a diplomat, representing Australia in the Middle East. A few years later, Cynthia traded the foreign service for management consultancy and worked with British and United States' governments in Iraq, to restart the economy and get businesses and government working again after 30 years of isolation and a decade of war. In 2010, Cynthia returned to Australia and became the first female CEO of the Australia-Arab Chamber of Commerce & Industry, working to create international opportunities for Australian business. She founded Dearin & Associates in 2013, assisting blue chip organisations such as ANZ, Qantas, Aurizon Rail, Abu Dhabi Government, Orica Mining, Qatar Airways, and the Victorian State Government, to lift their game on the global stage. Cynthia has also helped dozens of smaller companies to create and implement international strategies that increase momentum and revenue, and position them for global success. She is on a mission to empower business leaders to scale internationally and amplify their impact in the world. Key points we talk about include: The blueprint for international success The importance of creating strong professional and personal relationships as you scale internationally Having laser beam focus How research and data is critically important when entering new markets How we should celebrate diversity and seek to put ourselves in others' shoes Key Takeaway "If you want to amplify your impact especially if you are selling products or services that can really change people's lives and make a big change in the world then you need to do that outside your own back yard." Contact Cynthia LinkedIn: https://www.linkedin.com/in/cynthiadearin/?originalSubdomain=au Facebook: https://www.facebook.com/cynthia.dearin.global Twitter: @cynthiadearin Email: [email protected] Buy the book: Business Beyond Borders: Take Your Company Global Amazon.co.uk: https://amzn.to/3qUSh9R Amazon.com: https://amzn.to/3u3qIwO Simple Scaling book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

In this episode I am talking with Alan Williams. Alan is the Founder and Managing Director of SERVICEBRAND GLOBAL. SERVICEBRAND GLOBAL's purpose is to enable authentic service organisations to thrive and flourish in the new paradigm of what we term the Values Economy. This is done by helping progressive leaders to design, implement and improve a brand-aligned customer experience delivered by their employees, using the SERVICEBRAND approach to deliver significantly better, sustained business performance. SERVICEBRAND's projects have delivered measurable business impact across a balanced scorecard of measures and has been recognised with industry awards. Alan graduated in Hotel & Catering Administration at Surrey University where he has been a visiting lecturer and then enjoyed senior roles at InterContinental Hotels, Whitbread/Marriott, and Compass, leading £10-125m revenue businesses with large teams in demanding customer service environments before founding SERVICEBRAND GLOBAL in 2005. He is an international speaker and published author who has co-authored books about values "THE 31 PRACTICES: release the power of your organisation's VALUES every day" and "My 31 Practices: Release the power of your values for authentic happiness" have received international critical acclaim. Key points we talk about include: The importance of future thinking How to determine your organisation's values, who should be involved and how to turn values into a conscious daily practice through the 31 Practices Framework The importance of celebrating success How values provide the framework for culture The importance of delivering brilliant customer service Key Takeaway "Values are defined as what is really important to us. They are our emotionally laden motivators. They are what guides us in the decisions we make, the choices we make and our behaviours." Contact Alan LinkedIn: https://www.linkedin.com/in/alanservicebrandglobal/?originalSubdomain=uk Website: http://www.servicebrandglobal.com/ Buy the book: The 31 Practices: Release the power of your organization VALUES every day Amazon.co.uk: https://amzn.to/36MQ3C8 Amazon.com: https://amzn.to/3wNhaI2 Simple Scaling book Check out our book, an Amazon Best-Seller: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

Known by Many Leaders as "The Business Growth Guru" Cameron Herold is a top business consultant, best-selling author, and speaker. He's the mastermind behind hundreds of companies' exponential growth and he's touched thousands of businesses indirectly through his work. At age 21, he had 14 employees. By 35, he'd helped build his first two $100 million companies. By the age of 42, Cameron had engineered 1-800-GOT-JUNK?'s spectacular growth from $2 Million to $106 Million in revenue in just six years. His companies landed over 5,200 media placements in those same six years, including coverage on Oprah. Not simply a theory guy, Cameron teaches what he knows from experience and is passionate about sharing his expertise with today's most dynamic business leaders. He is a best-selling author and has published five books including The Miracle Morning, Double Double, Meetings Suck, Free PR, and Vivid Vision. According to Cameron, vision statements don't work and for those business leaders listening today that think they just need to update or review their vision statement, Cameron Herold would recommend that you flush it down the toilet and start again. Key points we talk about include: How to use the vivid vision concept to help make your dreams happen The importance of creating a vision to inspire people to get involved Why you should focus on the 'Who' and not the 'How' when it comes to executing What characterises Elon Musk's brilliance How can use vision to great effect Key Takeaway "Entrepreneurs need to tell themselves that their role is to share the vision, infuse people with energy and help remove obstacles for people." Contact Cameron LinkedIn: https://www.linkedin.com/in/cameronherold/?originalSubdomain=ca Website: https://cameronherold.com/ Your Vision Statement Sucks | Cameron Herold | TEDxVancouver - https://www.youtube.com/watch?v=GCgK5M3hY8Y Invest in Your Leaders Course - https://investinyourleaders.com/ Buy the book: Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of the Future Amazon.co.uk: https://amzn.to/3D1tupp Amazon.com: https://amzn.to/3L2HAcV Simple Scaling book Check our Amazon Best-Seller book: Simple Scaling: 10 Proven Principles to 10X Your Business About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

In this episode, I'm speaking with Michael Gelb. Michael is the world's leading authority on the application of genius thinking to personal and organizational development. Michael is a pioneer in the fields of creative thinking, innovative leadership and executive coaching. Michael is a Senior Fellow at The Center for Humanistic Management and a member of the Leading People and Organizations Advisory Board at the Fordham University Gabelli School of Business. He was also awarded a Batten Fellowship in Innovation from the University of Virginia's Darden Graduate School of Business, and co-directed the acclaimed Leading Innovation Seminar there for more than 10 years. In 1999, Michael was honored as "Brain of the Year" by the Brain Trust Charity – other recipients include Steven Hawking, Garry Kasparov and Edward De Bono. He is the author of 17 books including, How to Think Like Leonardo Da Vinci, Discover Your Genius, Innovate Like Edison, and The Art of Connection: 7 Relationship Building Skills Every Leader Needs Now. Michael's books have been translated into 25 languages and have sold more than one million copies. Recent releases include The Healing Organization: Awakening the Conscience of Business to Help Save the World, co-authored with Prof. Raj Sisodia, and Mastering the Art of Public Speaking: 8 Secrets to Transform Fear and Supercharge Your Career. Key points we talk about include: 7 principles to help you model Leonardo's creativity and learning skills, so you can think creatively, sharpen your mind, expand your self-expression, liberate your intelligence, and fulfil your true potential. Powerful questions to improve the quality of your personal and professional life. Why your brain is better than you think and an approach to using your whole brain to see the bigger picture The importance of a growth mindset Why people want false security and why we fear failure The importance of a coach who understands the power of a higher purpose and who can develop your growth mindset How you can make life more beautiful for you and others The power of journaling The mindset of the leader Key Takeaway "Learning from experience of course means learning from mistakes and it's another reason that businesses don't scale. The more you scale, the easier it is to have a public fail. For Da Vinci there's no such thing as failure, there's just feedback." Contact Michael LinkedIn: https://www.linkedin.com/in/michael-gelb/ Website: https://michaelgelb.com/home Webinar How To Think Like Leonardo da Vinci: Supercharge Your Creativity! Reignite Your Passion! Create Your Dream Life! - www.geniusmastery.com Buy the book: How to Think Like Leonardo da Vinci: Seven Steps to Genius Every Day Amazon.co.uk: https://amzn.to/3qa4yqm Amazon.com: https://amzn.to/3Jjnhaw Our Book Check out our book: Simple Scaling: 10 Proven Principles to 10X Your Business available from the 15 March on Amazon About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team Contact Simple Scaling: www.simplescaling.com

In this episode I'm speaking with Nick Bradley. Nick Bradley is a world-renowned business growth expert, who works with entrepreneurs, business leaders, and investors, building high-value companies. Over the last decade, he has built, bought, and sold 24 businesses with a combined valuation of $5.2 billion dollars. He also works with Private Equity and Venture Capital firms across the UK and the US leading business turnarounds, mergers, acquisitions, and scale-ups. He is also the co-founder of The Fielding Group, a growth consultancy that helps companies improve business performance. In addition to this, Nick owns 7 other businesses and is always looking to build his portfolio via acquisitions and joint ventures. Originally from Australia, Nick is a dedicated family man who has a strong background in physical fitness, having completed 67 marathons and 24 ultra-marathons worldwide. He is also a qualified personal trainer and performance coach. He is absolutely committed to personal growth, becoming the best version of himself, and inspiring others to achieve the same. His mission is to help create business empires with impact – bringing entrepreneurial skillset and mindset to people all over the world as a driving force of progression and prosperity. Key points we talk about include: Why you can only scale a business to the level of your identity How to achieve freedom, accumulate wealth, and accelerate impact How to achieve scale through acquisition as well as organic growth The difference between Private Equity and Venture Capital Values – how important are they? When you should seek to exit your business How mindset is fundamental to scaling your business The top three questions every business leader should be asking themselves right now Key Takeaway "Scaling with purpose is asking for something greater than yourself. It is digging in, showing up and taking the required actions even if it feels uncomfortable because the impact that you want to make for yourself, or the world is more important than anything else." Contact Nick LinkedIn: https://www.linkedin.com/in/therealnickbradley/ Facebook: https://www.facebook.com/therealnickbradley/ Website: https://www.fielding.global/about Check out our book: Simple Scaling: 10 Proven Principles to 10X Your Business available from the 15 March on Amazon About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team

In today's episode I'm delighted to introduce Claire Colvin. Claire has worked as a partner to business leaders and entrepreneurs of high growth businesses helping them to scale through their people. As the former Talent Director on the Board of a rapidly growing global organisation, Claire built the optimum people centred structures and systems to enable the company to significantly scale across 6 continents. Prior to that, she spent almost 15 years with an award winning, technology SME, which operated in a highly competitive environment. Finding great talent is the #1 reason why businesses are unable to scale. In 2019, Claire became my business partner and we set out on a journey of discovery to extensively research exemplars of scaling to identifying the key attributes that made them successful. In today's episode, Brendan and Claire talk about: Their favourite moments from Season 3 The importance of developing others and ourselves How diversity can bring diverse thinking and innovation to your business Why a crisis mentality in business can be a positive thing The importance of resilience The power of purpose The importance if of taking thinking time Key Takeaway "Creating a crisis mentality in business triggers and seeds a mindset that is open to change. I have found that we were at our most innovative during the Dotcom bubble, 911 and the Global Financial Crisis. Each of these events were a catalyst for innovation in our product set and in our processes and forced us to change. A crisis mentality ensures that you don't keep doing what you have always done." Contact Claire LinkedIn: https://www.linkedin.com/in/claire-colvin-586a162b/ The Simple Scaling Book Claire and I have co-authored a book for leaders of SMEs who are ambitious to scale. Centred around our 10 Principles of Scaling it will be published on the 15 March, 2022. If you would like to be notified of its release provide us with your email here. About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth. Contact Brendan on LinkedIn - here

In this episode I'm speaking with Garry Ridge. Garry is the Chairman of the Board and Chief Executive Officer of the WD-40 Company (NASDAQ WDFC) headquartered in San Diego, California. WD-40 Company is the maker of the household staple, WD-40 as well a number of other product lines including hand cleaners and household cleaning products. Garry has been with WD-40 Company since 1987 in various management positions, including Executive Vice President and Chief Operating Officer and Vice President of International. He has worked directly with WD-40 in 50 countries. Garry holds a philosophy on company culture which is based on a quote from Aristotle – "Pleasure in the job puts perfection in the work." He turns that philosophy into action every day in WD-40. He believes that all leaders can create a workplace where you go to work each day, make a contribution to do something bigger than yourself, learn something new and feel safe and protected. That belief extends to WD-40's values which he credits with giving freedom to employees as well as happiness. Garry is an adjunct professor at the University of San Diego and teaches leadership development, talent management and succession planning in the Master of Science in Executive Leadership program. He has a litany of awards including Director of the Year for Enhancement of Economic Value by the Corporate Directors Forum in 2003 and the Arthur E Hughes Career Achievement Award from the University of San Diego in 2004. In 2009, Garry co-authored a book with Ken Blanchard titled "Helping People Win at Work: A Business Philosophy called "Don't Mark My Paper, Help Me Get an A", Release in May 2009, FT Press. #MG 100 coach. Key points we talk about include: How he increased market cap by 10X whilst at the same time recording employee engagement at 93% The three components of scaling success How Garry broke down a culture of fear to cultivate one that celebrates learning moments Garry's greatest learning moment from the pandemic Why creating a tribe culture is more impactful than having a team Key Takeaway "Fear is the most debilitating emotion we have. I wanted to take the word 'failure' out of the organisation but equally didn't want to make people think that we were never going to fail. I also wanted to create a culture of learning. We took the word 'failure' out and replaced it with 'learning moments.' A learning moment is a positive or negative outcome of any situation that needs to be openly and freely shared to benefit all people." Contact Garry LinkedIn: https://www.linkedin.com/in/garryridge/ Website: https://thelearningmoment.net/ Buy the book Helping People Win at Work: A Business Philosophy Called "Don't Mark My Paper, Help Me Get an A" (Achieving at a Higher Level) Amazon.com: https://amzn.to/3gdqVWJ Amazon.co.uk: https://amzn.to/3L8lgj5 About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team

In this episode I'm speaking with Gabor George Burt. Gabor is a pioneer of re-imagining market boundaries, turning crisis into opportunity, creating irresistible customer experience design and future-shaping business transformation. Gabor created the Slingshot Framework, which enables individuals and organizations to go beyond perceived limitations in pursuit of high growth, expanded relevance, and strong customer attachment. As the foundation for Slingshot, Gabor was a leading expert of Blue Ocean Strategy, the new millennium's most influential business strategy approach. He contributed case study material to the worldwide bestselling book of the same name and originated the most popular blog on the topic. Gabor is actively involved in shaping high-impact strategy for a diverse group of international organizations, ranging from top multinationals & governments to start-ups, academic institutions & NGOs, and leads by example through his own market-driving initiatives. Gabor has been a featured speaker at high-profile events including Forum One, one of Europe's biggest leadership conferences, alongside Sir Richard Branson and Seth Godin. He is cited among Top 13 Disruptive Visionaries and is featured in influential business publications including the Harvard Business Review, Forbes and Entrepreneur Magazine. His book, Slingshot: Re-Imagine Your Business, Re-Imagine Your Life is a must read. Key points we talk about include: How Gabor went from emigrating to America, working on Wall St. to scaling businesses The importance of psychology and understanding how people think Why diversity in your teams will enhance your ability to innovate and think creatively Culture vs. Product development and the parts that both imagination and systematic creativity play in leading a company culture; one that works towards scaling What we mean by being in 'perpetual crisis' and having an ongoing 'crisis mentality' can create new opportunities in your business 3 levels of transformation and innovation and the role of (creating) simplification from complexity Key Takeaway "Disruption is all around. It is now evident that doing the same as what we have done before is not an option. We need to continuously move and evolve. That is based on your ability as a leader to nurture and support creativity in your organisation." Contact Gabor LinkedIn: https://www.linkedin.com/in/gabor-george-burt/ Website: https://gaborgeorgeburt.com/ Useful Resources How to begin re-imaging boundaries - https://gaborgeorgeburt.com/ Buy the book Slingshot: Re-Imagine Your Business, Re-Imagine Your Life Amazon.com: https://amzn.to/3nJdnGr Amazon.co.uk: https://amzn.to/33sNJPD About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team

In today's episode, I'm delighted to introduce Ryan Gottfredson PhD who is the cutting-edge mindset author of 'Success Mindsets: The key to unlocking greater success in your life, work and leadership'. Ryan is also a researcher and consultant and helps improve organisations, leaders, teams, and employees by improving their mindsets. He also works with organisations to develop their leaders and improve their culture in what he calls collective mindsets. He has worked with some of the top leadership teams across the globe at CVS Health, Deutsche Telekom and dozens of other organisations. As a respected authority on leadership management and organisational behaviour, Ryan has published over 15 articles across a variety of journals and his research has been cited over 2000 times since 2014. Ryan is currently a leadership and management professor at the College of Business and Economics at California State University, Fullerton. He holds a Ph.D. in Organisational Behaviour and Human Resources from Indiana University and a B.A. from Brigham Young University. Key points we discuss: The importance of psyche and an understanding of your mindset when leading a scaling business What it means to have a growth-oriented mindset and we explore what Ryan terms mindset 1.0, 2.0 and 3.0 and how we can elevate ourselves to a 3.0 mindset How to create a stronger and more positive culture by developing leaders in a culture of collaboration. The focus on vertical development to encourage transformational changes and what we mean by vertical development The importance of being agile and future ready and how we sometimes risk more by not doing something and holding on to what we already know can prevent us from scaling. Key Takeaway "There are two different forms of development. Horizontal Development which is when we add knowledge, skills, and capabilities to a leader. The second, Vertical Development is where we elevate a person's ability to make meaning of their world in cognitively and emotionally sophisticated ways." Contact Ryan Website: https://ryangottfredson.com/ LinkedIn: https://www.linkedin.com/in/ryangottfredson/ Useful Resources The Mindset Test: https://ryangottfredson.com/personal-mindset-assessment Purchase the Book, 'Success Mindsets: The key to unlocking greater success in your life, work and leadership'. https://amzn.to/3A81wXB - Amazon.co.uk https://amzn.to/3nxEgxf - Amazon.com Recommended Reading Mindset, Changing the Way You think to Fulfil Your Potential by Carol Dweck Think Again by Adam Grant Principles by Ray Dalio Can't Hurt Me: Master Your Mind and Defy the Odds by David Goggins Leadership and Self Deception by The Arbinger Institute Bonds That Make Us Free by C. Terry Warner (which Ryan highly recommends) About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team

In today's episode, I'm delighted to introduce Myriam Sidibe. Myriam is one of the world's leading experts of brands that drive health outcomes through mass behavioural change. During her 15-year career at Unilever Myriam spearheaded a movement - To change the hand washing behaviour of one billion people globally, which she achieved in 2019. Myriam passionately believes that more of the private sector should consider mission-led marketing, especially during the pandemic, when many people are looking to business for real leadership. Incredibly, she also conceived and helped establish the multi award-winning UN recognised Global Hand Washing Day which is now celebrated annually in over 100 countries. Her 2014 Ted talk, 'The Simple Power of Hand Washing' has been viewed more than one million times. Originally from Mali, Myriam lives in Kenya and is currently on sabbatical from Unilever to Harvard Kennedy School where she is the Senior Fellow at the Mossavar Rahmani Centre. Myriam is a Board Member of WaterAid and the Kilimanjaro Blind Trust, was a Commissioner for the Lancet on the Future of Health in Africa and an Honorary Assistant Professor at the London School of Hygiene and Tropical Medicine. She is the author of Harvard Business Review – 'Marketing Meets Mission' as well as the book 'Brand on a Mission – How to Achieve Social Impact and Business Growth through Purpose'. Myriam was unsurprisingly recently honoured as one of the 100 most influential Africans of 2021. Key points we discuss: The importance of purpose and vision and being a brand on a mission How Myriam went from being hired as a partnership manager to achieving her vision of reaching one billion people to wash their hands - changing behaviour positively for good How finding the right business model can be critical to scaling your business How purpose can be profitable and the importance and need for having a real purpose Why marketing is the most important function of a company What it takes to drive business growth and create real change in the world Key Takeaway "Profit can be purposeful, and purpose needs to be profitable." Contact Myriam Website: https://myriamsidibe.com/ LinkedIn: https://www.linkedin.com/in/myriam-sidib%C3%A9-she-her-2516254/?originalSubdomain=ke Facebook: https://www.facebook.com/myriamonamission/ Twitter: https://twitter.com/Myriam_Sidibe The Purpose Tree The Baobab tree with its five deep roots brings the purpose to life with benefits to the business, society and the environment. It is based on five key principles including behaviour change, partnerships, brand advocacy, measurement and winning corporate support. To find out more, about The Purpose Tree, read the Harvard Business Review Article in Useful Resources. Useful Resources Harvard Business Review: Marketing Meets Mission https://hbr.org/2020/05/marketing-meets-mission Buy the book 'Brand on a Mission – How to Achieve Social Impact and Business Growth through Purpose'. Amazon.com: https://amzn.to/3f71UMk Amazon.co.uk: https://amzn.to/332DJvV Routledge Taylor & Francis https://bit.ly/3teYi36 About the Host Director and Founder of Simple Scaling, Brendan brings 25 years' experience of scaling businesses. Previously, Brendan spent 16 years as a global business leader with CDE, 12 of those as Group MD, steering the company through the global financial crisis to considerable strategic growth success with offices now in 6 continents employing almost 700 people across the world (from 15) and 25X revenue growth. https://www.linkedin.com/in/brendan-mcgurgan-11854a13/ https://simplescaling.com/meet-the-team