Susie Ma - How to Scale a Business: The Tropic Skincare Success Story
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Show Notes
In this episode, I had a fascinating conversation with Susie Ma about how she scaled the Tropic Skincare brand to a nine-figure business from scratch. We talked about a number of topics including; what Susie Ma Learned from Lord Alan Sugar, why you need to keep hustling when scaling, the one thing you need to know as you scale your business, how to stay upbeat and motivated as your business grows, how you can make the world a better place as you scale your business, how to start a business with very little money, how Susie Ma started the most successful skincare brand in the UK, why your infinite purpose is vital for scaling success, why more women need to become entrepreneurs, and so much more…
About Susie
Susie was born in Shanghai, China in 1988. From an early age she was strongly encouraged to use only natural ingredients by her grandmother, who for over 60 years studied homeopathic remedies alongside her career as a medicinal chemist. In their house, natural was always better, and it was this upbringing that inspired Susie's belief in natural ingredients and eventually Tropic Skincare's ethos.
Susie moved to Australia aged 6, where she got her first taste of business selling alongside her parents while in Sydney. She then moved to the city of Cairns in Tropical North Queensland where lush, tropical plants were abundant and would be used to make natural skincare recipes.
Moving to London at age 13, Susie founded Tropic when she was just 15 years of age - pouring homemade body scrubs into jars to sell at markets across London. After studying at university and appearing on BBC's The Apprentice in 2011, Lord Sugar was so impressed by Susie's products and business idea that he invested. Today, Tropic's multi-award-winning product range extends across skincare, body care, hair care, sun care and makeup. With 20,000 active brand Ambassadors, Tropic has been the UK's fastest-growing skincare brand for five years in a row.
Since September 2019, every Tropic order has also funded education for children living in Cambodia, Nepal, and Myanmar as part of the brand's partnership with charity United World Schools.
Contact Susie
Instagram: https://www.instagram.com/susiematropic/
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Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible.
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