Sales Game Changers | Tips from Successful Sales Leaders

This is episode 596. Purchase Fred Diamond's new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Read the complete transcription on the Sales Game Changers Podcast website here. KATIE'S TIP: "Women give up too easily when we're being talked over. I just keep talking. If I have something to say and it's my turn to speak, I will just keep talking, and somebody's going to stop and it's not going to be me. Women are hesitant to do that because when we get talked over, and I see this all the time, when somebody talks over a woman, she's going to stop talking. Almost a hundred percent of the time she's going to stop talking. I just don't do that. Keep talking!"

This is episode 595. Purchase "Insights for Sales Game Changers" here. Read the complete transcription on the Sales Game Changers Podcast website. JOE'S TIP: "Everyone knows. How do you eat an elephant? One bite at a time. What is that one thing that you should be doing? In my opinion, that one step, if you're looking to scale your business, think of what one thing can I do today to create a concise, repeatable sales process, because everything comes off of that. Everything is built off that basis of if you want to scale, you've got to figure out what works, maybe iterate it, let me perfect it. Once that is done, now you can scale and be repeatable."

This is episode 594. Read the complete transcription on the Sales Game Changers Podcast website. Purchase "Insights for Sales Game Changers" here. CASEY'S TIP: "As a former senior executive in the government, every day, my day was jam-packed. If it wasn't on my calendar, it didn't happen. I would go where the next meeting told me to be. Understand how busy these executives and leaders are. If you're trying to get a meeting and it's not happening, it may not be because they're not willing to take your meeting. It may be that they are just too busy to stop and respond. I would say don't get discouraged."

This is episode 593. Read the complete transcription on the Sales Game Changers Podcast website. Buy Fred Diamond's "Insights for Sales Game Changers" here! DAN'S TIP: "If you're having a struggle, I think the first thing to acknowledge is – and this is a hard thing to remember in moments of struggle, but life can actually be incredible. Life can be a mind blowingly wonderful experience, but with those wonderful experiences come discomfort. I think just checking in with yourself and understanding first and foremost, if I'm feeling uncomfortable, I'm okay with it. But I also know in the long term, it doesn't have to be this way. "

Read the complete transcript on the Sales Game Changers Podcast website. Purchase "Insights for Sales Game Changers" here. AMANDA'S TIP: "Get out of your comfort zone when it comes to connecting with other women within our industry and our network." TRACEY'S TIP: "Focus on what makes you happy. Truly look inside of yourself to figure out either what tasks of the day make you happy and what you don't, or where you want to end up. Because I feel like when I lead with what makes me happy, which is a very hard concept to get to, I always end up in a good place."

This is episode 591. Read the complete trancription on the Sales Game Changers Podcast website. Purchase Fred Diamond's new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! JENNIFER'S TIP: "Make sure that you have the right people in the right place. Be willing to say, this person does not fit our rubric, this person does not fit in our world. We are going to cause ourselves more pain than the revenue is worth and we need to walk away but we need to focus in on these people who are the right customers. Doing that and working in concert with your clients has been a recipe for success for us."

This is episode 590. Read the complete transcript on the Sales Game Changers Podcast website. Purchase Fred Diamond's Insights for Sales Game Changers. LISA'S TIP: "Find the one little thing that really lights your fire every day, so you can go to your meetings with that fire. People can tell from your voice if you're in it or not in it. The one thing that you can do yourself is be in it. Get that energy out there, find fun. Find fun in every day because every day there's challenges all over the place, and if you just can find that little spark, things will go well for you."

This is episode 589. Read the complete transcription on the Sales Game Changers Podcast website. Learn more about the Institute for Excellence in Sales here. KATHERINE'S TIP: "When you walk into a room, be prepared, be ready to say your one piece that you want to share with the org, with whoever is in that meeting. Whether it's a one-on-one, whether it's a meeting with your team, whether it's a meeting with a partner team, come in prepared for that meeting so that you come off even more intelligent than you are. You know what you need to bring to that table, so share it, have it concise and ready to go in a little notebook, and shine. It's your chance to shine and you have it in you, believe in yourself."

This is episode 588. Tips for sales success. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Find Jason on LinkedIn. JASON'S TIP: "Any salesperson needs to derive their own energy to move forward. There is that daily being self-directed, that mindset that comes from understanding that you have a job to do. I think on the personal side, you need your people. You need your tribe of folks that you know, like, and trust. I think that on the personal side, the nice-to-have side, for me is also essential because it allows for you to gain inspiration, to not talk about work, to just chill out and know that you're still a human being."

This is episode 587. Tips for sales success. Order "Insights for Sales Game Changers" here. RADHIKA'S TIP: "Your network is your net worth. Find your right mentors. Find your role models that you'd like to emulate. Find the next best role for yourself. Tap into your strengths. Be willing to meet and connect with as many people that can lead you to your next role. That has really helped me in my career journey a lot."

This is episode 586. Read the transcript on the Sales Game Changers Podcast website. Purchase "Insights for Sales Game Changers. YAALIT'S TIP: "People have realized now that video is a tool that can be used all the time to save time, to do things asynchronously, to give that personal touch that you just can't get with email."

This is episode 585. Tips for sales success. Order "Insights for Sales Game Changers" here. STACEY'S TIP: "We know sales is psychology. We've heard this all along. Why are we not looking at the psychological studies of what happens? When we hear "NO," we've been conditioned to deflate ourselves. We don't want to be in a position of being deflated when we want to connect with people. We want to be in our best self. Preparing ourselves to hear N-O, which is the biggest fear that people have, is ludicrous. The more you hear it, the less prepared you are to deal with it. Not the other way around."

This is episode 584. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Insights for Sales Game Changers. ERIKA'S TIP: "Get really honest in assessing yourself and doing that self-inventory to figure out where are you on that spectrum right now, in terms of cheerleader or cheerful leader. What does that really look like? I would challenge you to really think about the calls you've had, listen to some of your own recordings, and even ask a trusted peer or manager for their input on that. Then I would say a fun way to test out how comfortable you are in being more of a cheerful leader is to go back to the last deal you lost and see if you can rework it, rework your conversation and your pitch as more of a cheerful leader than whatever you did once it was lost. That'll tell you really where you are. How comfortable do you feel or not feel, and how do they respond to that, which will be also very telling."

This is episode 583. Tips for sales success. Purchase "Insights for Sales Game Changers" here. MOSTAFA'S TIP: "As far as follow up goes, there's this couple of myth and in my experience, thought patterns that stop people from following up. First one people say is they say I don't want to bother them. When there's someone opts in and they raise their hand and say, "Hey, I have a problem, I need help or I'm interested in what you guys are doing", the stats are that about 50% of salespeople never follow up. Fact of the matter is when someone raises their hand and says, "I need help. I have a bleeding neck, I need you to save me." If you go out there and reach out and work on serving them, you're not actually bothering them, but the fact that you're not following up, you're bothering them. If they have a problem, they expect a solution and it's on you to follow up."

This is episode 582. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast for 2022. Read the announcement here. Read the complete transcript on the Sales Game Changers Podcast website here. Purchase "Insights for Sales Game Changers" here. WENDY'S TIP: "Take action. Don't put it off. "I'll do it tomorrow. I'll do it at the end of the week. I'll do it next week." Just take action. Take action every single day to grow your sales, and delegate what you need to delegate. Here's the rule I live by, follow the money. What's closest to you selling something? Do that.

This is episode 581. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast for 2022. Read the announcement here. Read the complete transcript on the Sales Game Changers Podcast website here. BROOKE'S TIP: "Run towards the fire. There is always something going wrong. Whether it's a process that's busted, a team that's not performing, a product that needs help. There's always something wrong in a business and if you can just identify that and instead of avoiding it, say, "Hey, I think I can help out with this."

This is episode 580. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast for 2022. Read the announcement here. Read the complete transcript on the Sales Game Changers Podcast website here. KALSANG'S' TIP: "Upload your book of business into Sales Navigator if you have it, and then see what is the warmest way you can enter your prospect or your customer. Look for previous customers, look for people who might have worked with your coworkers and ask for an intro. Look to see if you were in a fraternity. That's the first they could find, the hidden allies within your prospects and your customer base."

This is episode 579. YesWare named Sales Game Changers Podcast at the top sales podcast for 2022. Purchase Fred Diamond's new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! CHRIS' TIP: "Send video text messages. As you're talking to prospects, send video text messages as much as possible and put into application. I speak at a lot of events, and I meet executives. The way that I'm able to take it to the next level so quickly is I do it with video text messages."

This is episode 578. Read the complete transcription on the Sales Game Changers Podcast website. Purchase ""Insights for Sales Game Changers." LILAH'S TIP: "Say "I will act now. I will act now. I will act now." Do something, do anything, but act now. Make the decision to change something. Make the decision to do one thing this week that makes you uncomfortable. It might be taking a different path to work. It could be making your eggplant parmesan that you usually make with a different recipe. Or it might be making the decision to go to a store and ask for a discount and test out your ability to negotiate. Whatever it is, just do one thing this week that makes you uncomfortable."

This is episode 577. Purchase "Insights for Sales Game Changers" here. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. Adrienne's TIP: "Nobody knows the suffering of somebody with Lyme disease unless they've had it. I love my relationships. My human relationships in life are everything to me. I've made some of the best friends I've ever met in my life through Lyme disease. Even though it's been an absolute curse and bane of my existence, I wouldn't have these people in my life. I can't even imagine not knowing the folks I've met through these groups and meeting you. It's changed my whole life. I have to take the good from it, Fred, because it took so much from me, that I have to be able to help other people get through this. It's not a choice, it has to happen."

This is episode 576. It was hosted by Gina Stracuzzi, program director the Institute for Excellence in Sales Women in Sales program Read the complete transcription on the Sales Game Changers Podcast website. Janice's TIP: "Understand that your career is within your hands. If you're not getting the training you want within the organization, reach out and get it outside of the organization because this is your business. Make sure you nurture your customers as well, because your customers, your buyers, buy into you first, then the product or service, then the company. Understand that you're managing that relationship. Those relationships will often go where you are as well."

This is episode 575. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. JM'S TIP: "Start looking at the metrics. One of the big things that has actually changed in training is how much data we have at our fingertips, the tooling that we have available in order to see what people need help on. You have conversation intelligence, you have, whether it's your like a high spot or a guru, some sort of enablement repository where people are searching for things. What are people struggling with in the data?"

This is episode 574. Read the complete transcription on the Sales Game Changers Podcast website. Tips for sales career success. CHRIS' TIP: "Stop complaining. Start right now. As of right now, start reducing the frequency with which you complain. I'm not joking. This is a life changer because complaining is stupid. Complaining makes us stupid. Whatever minuscule value we get out of it is completely outweighed by the expense. It's just a dumb investment of psychic and mental energy."

This is episode 573. Tips for sales career success. This episode is sponsored by Cox Business. Learn more about Cox Business Jobs here. Read the complete transcription on the Sales Game Changers Podcast website. ABBY'S TIP: "When you understand your pitch and your strengths and your areas of opportunity, you use those in your advantage and you're able to appear more assertive, more cohesive, and create then harmonious connections with your prospects. It all comes down to human emotion and working on learning how to impact that on the people you're working with."

This is episode 572. Tips for sales career success. Purchase "Insights for Sales Game Changers" featuring highlights from the over 500 episodes. Read the complete transcript on the Sales Game Changers Podcast website. LANCE'S TIP: "Persuasion and influence are no longer soft skills. They are fundamental skills that can help you attract investors, sell products, build brands, inspire teams, and trigger movements. Despite all the processes, lingo, methodologies, and corporate rhetoric, sales—no matter the industry—has never truly been about selling business-to-business (B2B) or business-to-customer (B2C). Selling always has and always will be done human-to-human."

This is episode 571. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. Honorée's TIP: "Writing a book is really the thing that distinguishes you in the mind of the person that you are talking to. They go from prospect to probable purchaser because you elevate yourself, your brand, your business, and name and face recognition. All of those things are the result of writing and publishing a book."

This is episode 570. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. CARAJANE'S TIP: "What's going through the mind of the senior buyer is the biggest problem that they need to solve. To gain access to that bigger buyer, you need to know what that problem is, declare that you know what the problem is, and then be able to demonstrate your expertise in solving that problem. That's kind of a big shift into the way that we used to sell versus what we need to do to gain access today."

This is episode 569. Tips for sales career success. Read the complete transcript on the Sales Game Changers Podcast website here. BRADLEY'S TIP: "Remain coachable, keep an open mind no matter where you're at in your sales career. You need to be flexible in your thinking and your strategy. Don't be afraid to lean on those trusted advisors and leaders around you during any situation."

This is episode 568. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. DAN'S TIP: "Invest in yourself. Pick one area of your life that you want to get better today, invest 20 minutes per day, and make it better. I think ongoing education's a must for sales professionals. If you don't like to read in the morning or before bed, watch a video, listen to podcasts, you've got some great ones, on your commute. That 20 minutes per day turns into 10 hours per month and five days a year that you can devote to bettering yourself. It's just time well spent and it's going to separate you from the amateurs over time."

This is episode 567. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. TOM'S TIP: "The numbers of customers that are receptive to talking to sellers is rapidly declining. People aren't getting meetings, customers want to talk to you about what they already know, they don't want to talk to you about what they don't know, or what they're not buying from you. It's a big challenge. The solution to the problem is very counterintuitive. The the customer's willingness to listen is far more important than your ability to communicate."

This is episode 566. Tips for sales career success. Read the complete transcript on the Sales Game Changers Podcast website. MICHELLE'S TIP: "We can maintain 150 stable social relationships at a time. That's called Dunbar's number. If you can understand and be intentional about who are the 150 people who can continually move your goals forward, you can go actually build relationships with those folks because you have the time to do it, because you're so clear on such a small number. When you do that, then you have an exponential effect that keeps building over time."

This is episode 565. This episode is sponsored by Cox Business. Learn more about Cox Business Jobs here. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! BECKY'S TIP: "Stay curious. If you're always asking questions, you always have an opportunity to learn something new about yourself or someone else or how to up your own personal game. Seeking to understand your counterpart is maybe the most important thing you need to be able to master in sales. The more curiosity, the better you are in making those connections. MICHELLE'S TIP: "When looking for your next opportunity, think about what's important to you. You're interviewing the company just as much as they're interviewing you. What do you want out of that next step? Where do you want your career to go and then does that company align with that? Are you meeting with those fantastic leaders like we have here and having just those honest dialogues about what is important to you?"

This is episode 564. Tips for sales career success. Read the complete transcript on the Sales Game Changers Podcast website. RACHEL'S TIP: "Reach out to three different people that you admire, either from a leadership perspective, someone at work that you admire, and just talk to them, network with them. Figure out how they got to where they got and then take their advice. If somebody suggests you do something that you really look up to or admire, go do it. Take those next steps. Every single week ask yourself, did I do that extra thing to take those next steps? I would say networking and doing those extra things to take those next steps and don't be afraid. Don't be afraid. You're amazing, be confident, don't be afraid."

This is episode 563. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. TOMMY'S TIP: "Not everyone is your prospect. Someone who can sell anyone isn't a great salesperson, they're a liar. There are people that need you more than other people and there are people that don't need you at all. Work very clear and be transparent on what you're good at and who you serve, and who you don't, what your difference is and where your difference is valued."

This is episode 562. Tips for sales career success. Read the complete transcript on the Sales Game Changers Podcast website. WENDY'S TIP: "Choose a boss, not a job. If you don't believe your boss has your back, then you need a new boss. Your boss can make or break your career. If you are clear with them and you trust them, and you trust that they're advocating for you behind your back, then that's great. If your boss is not giving you feedback, does not have a clear promotion path for you, and does not seem interested in your career aspiration or anything else, you need a new boss."

This is episode 561. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. HELEN'S TIP: "Get to know your team. Set up a regular cadence of one on ones. I do 30 minutes every two weeks. Understand what they care about, what their goals are, aspirations, career objectives, whatever it might be. Maybe it's flexible work schedule. Figure out how to support them in the life they want to have, your sellers want to have, while you also support them in excelling in the business objectives that you have."

This is episode 560. Tips for sales career success. Read the complete transcript on the Sales Game Changers Podcast website. ROB'S TIP: "Equality is a principle that we can never give up on. We have a great opportunity in our professional lives to make a big difference. My call to action for allies out there is, make someone feel supported. Give them a safe place to go and critically assure them that you have their back." DARRELL'S TIP: "Engage. If you're a female and you're looking for that advocacy, that allyship, be engaged. If you're a man looking to help the women in your organization, engage. We have something we say, "Hey, meet the market where the market wants to be." I think that's equally true for employees. You have to meet employees where employees want to be. But you can't take action unless you're listening first, if you're engaging first. If you do that, then you're going to make progress."

This is episode 559. This show is sponsored by Cox Media. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. JEB'S TIP: "What I would do right now is I would go back to the basics. Take a look at your corporate sales process and your corporate sales framework and get good at it. Make sure you're not skipping steps. Make sure you're not being lazy in the process. Look at everything you're doing, grab yourself a cloth and start polishing it and dusting all the tarnish off. Just focus on the basics and fundamentals because in a crisis and an economic downturn, in volatility, boring works."

This is episode 558. This show is sponsored by Cox Business. Learn more about opportunities at Cox here. Read the complete transcription on the Sales Game Changers Podcast website. Tips for sales career success. LORI'S TIP: "Whether you're a seller or a manager or a sales executive, the biggest thing right now that is important is mindset. We need to understand that in good times and down times, there's always selling going on. Why not your products and your services? Why not your company? Why not you? Focus on mindset and just dive into it like it's the best topic you've ever researched and become a researcher on mindset. If you did just that one thing, revenues would go up."

This is episode 557. Read the complete transcript on the Sales Game Changers Podcast website. JORDAN'S TIP: "Go back and listen, especially if you're recording conversations on Zoom or otherwise, go back and listen to the last 5 to 10 closes that you've made. Start to study and listen intently as an outside observer, what was the energy that you brought to that? What did you maybe do that day that was different, that brought your A game to that level?

This is episode 556. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast. website. JUDY'S TIP: "One of the things that I see is lots of times, women in particular are reluctant to put themselves out there on LinkedIn and in social media in general. Part of that is the haters and the trolls, because we all know that women are so subject to haters and trolls, and that they can be absolutely awful. But you can't make a really big difference in the world without taking some risks and without putting yourself out there. When you have the courage to take that big step and say, "I'm going to do it," it can be worth it. LIZ'S TIP: "Just get started. People get analysis for us when it comes to LinkedIn. They think about posting, they debate, they craft a post, they're editing it, everything has to be perfect. The more that you practice, the better that you become. It could bring you the world if you just get started with it."

This is episode 555. Read the complete transcription on the Sales Game Changers Podcast website. CONNIE'S TIP: "Become a Pitbull when it comes to follow up. My follow up is called CPR, keeping the client alive. It's consistent, persistent, the big word, respectful follow up. You got to do the follow ups. Two percent of successful salespeople follow up past the 13th touch. Just think about those numbers. Most salespeople stop around the 5th. You're leaving so much money on the table, so much opportunity and so many referrals that you could be getting."

This is episode 554. Read the complete transcription on the Sales Game Changers Podcast website. DAVID'S TIP: "Practice your presentation skills. As a referee, I work on my skills all day. Same thing in business. When you go into a presentation, can't just be like, "Hey, so happy to see everybody. Let's talk about sales today." You've got to be professional, deeper voice, even for female, deeper voice, straightforward. I think presentation skills across all is probably the biggest takeaway."

This is episode 553. Grow your sales career with the Sales Game Changers Podcast! Buy "Insights for Sales Game Changers" now on Amazon. Read the complete transcription on the Sales Game Changers Podcast website. TODD'S TIP: "Be bold, make sure you're uncomfortable every week, and first and foremost is be compassionate with your customer as you are with caring for animals." MIKE'S TIP: "Care more about the people you serve than you do about the sale. It's really that simple. Very easy to understand and very difficult to do."

This is episode 552. Tips for making more sales. Purchase "Insights for Sales Game Changers" here! Read the complete transcription on the Sales Game Changers Podcast website. PAT'S TIP: "Success isn't defined until the customer is really extremely referenceable and selling for us and the value of our products when we're not around. The greater sellers are doing all those things and more. Foster a high degree of self-accountability. You have to be your own biggest critic, and you can't be satisfied, are some of the major things that I feel like produces the best sellers."

This is episode 551. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. Buy "Insights for Sales Game Changers" on Amazon. MARY LOU'S TIP: " if you're looking to get into SLED, the opportunities are tremendous. A game changer in selling is, it's not about what you want to sell, it's what your customers need. Keeping the customer's goals in the forefront of your mind, that is always going to be the best approach and in delivering the types of service that are needed. How do you make them a success? That usually works the best.

This is episode 550. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred's books: Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers. JODY'S TIP: "Reach out to somebody that you have not talked to lately. Maybe there's been some distance, maybe there has been something that separated an individual from your life. Check in with that person today, just reach out and say, "Hey, you know what? I'm thinking about you, hope everything is going well and if you need any help from me, just let me know." I think sometimes we get so caught up in our own world that we tend to forget about others. I always find that in sales and nonprofit, when you're checking in with others, and you're reaching out to others, that one small impact can create a rippling effect and we need to do a lot more of that in our business world."

This is episode 549. Read the complete transcript on the Sales Game Changers Podcast. Tips for Sales Career Success. Purchase "Insights for Sales Game Changers" now. NATASHA'S TIP: "Hit your numbers! Show up every day doing all the right actions and you will achieve success. When I say all the right actions, that means spend the time to know your customers, know your products, know your industry, know the tools that you have at your disposal, and ask for help. That would be my number one thing. Ask for help to help you solve your problems. It takes a village in a lot of these more complex solutions that we're selling. If you ask for help and you leverage everything around you, you're going to be successful.

This is episode 548. Tips for sales career success. Purchase Insights for Sales Game Changers here. Read the complete transcription on the Sales Game Changers Podcast website. AMY'S TIP: "Sales leader, you must listen to people. Spend the time at least once a month and say, "What's important to you?" Focus on the sales most. But are you buying a house? Are you having a baby? What do you want to learn about our industry? Being a manager at any level, again, you engage people by showing them that they're important. When I look at the word talent, I often go through, the top thing people need is to spend time."

This is episode 547. Tips for sales career success. Purchase Insights for Sales Game Changers. Read the complete transcript on the Sales Game Changers Podcast website. JOE'S TIP: "When people give LinkedIn tips on podcasts, they're not giving you tips on the strategy behind it. They're giving you tactics. Tactics don't work if you're missing the right strategy. Same thing with networking. Tactics don't work if you don't have the right foundation, the right strategy. When it comes to creating a strategy for LinkedIn, a mindset for LinkedIn, the first thing I want to know is what is your plan? Who are the people that you're targeting? Then what is the promise that you need to deliver to those people so that they help you get to your plan?"