Sales Game Changers | Tips from Successful Sales Leaders

This is episode two of a 7-part special Sales Game Changers series for sales professionals on addressing the fears that are stopping you from achieving unparalled sales success. Institute for Excellence in Sales Cofounder Fred Diamond and "Crossing the Zone of Fear" author John Knotts address how fear stops sales professionals from achieving the success they want to achieve. John takes Fred through the book as Fred personally answers the questions john poses through the book. In episode two, they address professional fears, such as the fear of failure, the fear of success, and the fear of rejection and how they all impact your business and sales efforts. Diamond identifies some of the fears that he faces and Knotts guides him through answers. It's a fascinating process that will help you achieve more your life and sales career!

This is episode 693. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with business consultant Monica Stewart. MONICA'S TIP: "Treat your role and your own book of business just like a consultant would. If you're stuck in Q1 and you're saying, "I don't know how I'm going to get to my number," don't just think like, "I need to sell more," really start to break it down. "Do I have the right people in my pipeline, and do I have a good way of getting more of the right people in my pipeline?" Then once they're in there, "Am I really doing a good job at moving them through the process that they need to go to?"

This is episode three of a 7-part special Sales Game Changers series for sales professionals on addressing the fears that are stopping you from achieving unparalled sales success. Institute for Excellence in Sales Cofounder Fred Diamond and "Crossing the Zone of Fear" author John Knotts address how fear stops sales professionals from achieving the success they want to achieve. John takes Fred through book as Fred personally answers the questions john poses through the book. In episode three, they address how to expand the Comfort Zone by more effectively navigating the Fear Zone. John contends that most people spend their time in the Fear Zone, so they need to learn how to get through it into the Comfort Zone. Diamond identifies some of the fears that he faces and Knotts guides him through answers. It's a fascinating process that will help you achieve more your life and sales career!

This is episode 692. Read the complete transcript on the Sales Game Changers Podcast website. Register for the September 13 Women in Sales Leadership Elevation Conference here. Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Sales Leader John Reilly, Sr. Manager Global ISV Sales at Amazon Web Services (AWS). JOHN'S ADVICE: "Execution starts with relationship and trust. You only have one thing in this world, and that's your word. Once you break it, you're done. Business is built on trust with your customers and with your team. It's the most foundational element of all business. You have to earn the trust. It's an active thing, not a passive thing. You're not just granted trust, you have to actually go out and earn it."

This is episode 691. Read the complete transcription on the Sales Game Changers Podcast website. Register for the September 13 Women in Sales Leadership Elevation Conference here. Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Rebecca Wetherly, AWS Public Sector Systems Integrator Partner Director. Rebecca was the IES Partner of the Year for 2024. REBECCA'S ADVICE: "Leverage your network from others who are doing the job. I have a close group of trusted advisors myself who I lean into for advice and counsel from a professional lens. Find mentors and advisors who will share, who will ask you questions and give you good perspectives on what you're strong at and what you do well and what you don't do well."

This is episode 690. Read the complete transcription on the Sales Game Changers Podcast website. Register for the September 13 Women in Sales Leadership Elevation Conference here. Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Jennifer Kenney Smith, known as JKS. After a hugely successful career in enterprise sales, she now each leaders & executives how to Unlock their Power and Up-level their Life. She uses yoga to help manifest that. JKS' ADVICE: "In the corporate world, we are empowered, we can make new choices, but it's going to take some new patterns, new programming, overriding the ones that drop us into comfort and keep us in fear. I can do my breath work. I can do some box breath here to override the discomfort or physiology. If I get up and I move my body, throw on an amazing playlist with your favorite songs, I promise you, you start to move a little different."

This is episode one of a 7-part special Sales Game Changers series for sales professionals on addressing the fears that are stopping you from achieving unparalled sales success. Institute for Excellence in Sales Cofounder Fred Diamond and "Crossing the Zone of Fear" author John Knotts address how fear stops sales professionals from achieving the success they want to achieve. John takes Fred through book as Fred personally answers the questions john poses through the book. In episode one, they address what fear is and how is stops sales professionals from achieving greater success. Diamond identifies some of the fears that he faces and Knotts guides him through answers. It's a fascinating process that will help you achieve more your life and sales career!

This is episode 689. Read the complete transcription on the Sales Game Changers Podcast website. Register for the September 13 Women in Sales Leadership Elevation Conference here. Today's show featured an interview with Jessica Samuels. She will be a keynote speaker at the Conference. IES Women in Sales Program Director Gina Stracuzzi conducted the interview. JESSICA'S ADVICE: "Define what you want your LinkedIn to do for you. Because that's going to tailor it based on, do you want to just be seen as a more respectable, authentic and leader that's also a thought leader? Then you're going to shift your LinkedIn a bit differently than if you want to launch a part-time business and attract clients. Define your goal as to what you want LinkedIn to do for you."

This is episode 688. Read the complete transcription on the Sales Game Changers Podcast website. This is a Sales Story and a Tip episode! Watch the video of the interview here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Oracle Cloud Regional Sales Leader Sara Chen. SARA'S TIP: "The main takeaway from this experience is that even at a large enterprise such as Oracle, that the Oracle type of company will pivot and point resources and strategic alignment to initiatives that is ultimately valuable, even if it's not an existing focus for the company. If you work for a company that values that innovation, the nature of emerging technology, it should be feasible to shift and take advantage of the brand, network and resources that a large enterprise such as Oracle could provide, but ultimately mobilize quickly in a specific field or area, whether that's AI or not that the market is trending towards."

This is episode 687. Read the complete transcription on the Sales Game Changers Podcast website. This is a Sales Story and a Tip episode! Watch the video of the interview here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Splunk VP for Public Sector Bill Rowan. BILL'S TIP: "A good account plan will have a combination of things that you understand, directions, strategies the account is following, but also let's understand the gaps we might have in the account. What do we need to be working on today, next week, next quarter to continue to build relationships? That's the portion I always want the team to come back with when they've done their account planning, is what have we discovered that we don't really understand well enough about the account, whether it may be a new initiative, a new program coming under way, maybe a challenge with a competitor in a particular area that we can exploit. Understanding those pieces that we don't understand, to me, is just as critical as the components that we do."

This is episode 686. Read the complete transcription on the Sales Game Changers Podcast website. Attend the August 15 IES Big Stage event here. Register for the September 13 Women in Sales Leadership Elevation Conference here. Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Cortney Steiner, a sales leader at IES Premier Women in Sales Employer (PWISE) Carahsoft IES Women in Sales Program Director Gina Stracuzzi conducted the interview. CORTNEY'S ADVICE: "Make sure that you have something for you, that you have time for yourself. What works for me is I love exercise. I love running, I love swimming and biking. Ensuring that I have at least a 30-minute window during the day, sometimes that's at 4:00 in the morning, or 8:00 at night, but making sure that I carve time out for myself so that I can have a recharge moment and be the best that I can be for my customers and for my teammates."

This is episode 685. Read the complete transcription on the Sales Game Changers Podcast here. Register for the September 13 Women in Sales Leadership Elevation Conference here. Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Jessica Joines. She will be the keynote speaker at the Conference. IES Women in Sales Program Director Gina Stracuzzi conducted the interview. JESSICA'S ADVICE: "It's an evening practice that I have. I review my day and I go in a chronological fashion. All the things that I feel really good about, I did, I acknowledge them. Like a virtual pat on my back. "That was great," I celebrate myself. I acknowledge the good. Then the things where I'm like, "Oh my God." We all have them, those things that are whatever, I say, "I forgive you, Jessica." I do a self-forgiveness and letting it go. Because what happens is, and neuroscience is actually showing a lot of this interesting enough, you don't let those things go. It's a living pathway and it stews and then they just keep compounding all that negative self-talk. Making it a daily practice to celebrate the self."

This is episode 684. Read the complete transcription on the Sales Game Changers Podcast website. Register for the Hybrid IES Big Stage Program in-person at the Carahsoft Conference Center or virtual here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Brian Shea, the headliner at the August 15 Big Stage program. BRIAN'S TIP: "If your call plan and your engagement strategy is not built outside-in, meaning what's important to the buyer and how am I going to show up different tomorrow with that buyer to show that I understand them, I understand their business, I understand their industry, I understand their headwinds. If I don't know all the answers, I have highly curious questions to ask them about the challenges that they have in achieving their corporate objectives. In other words, I can probably execute that meeting without any slideware."

This is episode 683. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Jeff Giagnocavo, founder of The Big Ticket Life. JEFF'S TIP: "If I want to get myself amped up, I put myself back in time, and I keep this picture fishing with my grandfather as a little boy, right before the abuse started. Move yourself into that place. Get that mind in that good spot, that positive spot where you were that best person where everything was ahead of you. Then go make that call and I bet you you'll get the deal and you'll feel a lot better about getting it."

This is episode 682. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Subscribe to the Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with TalentRemedy Managing Director Stephanie Rowzie and Donald "The Sales Evangelist" Kelly. STEPHANIE'S ADVICE: "Put yourself back out there. I was recently at the IES awards ceremony with 200 plus people, dynamic salespeople and sales leaders. I walked out of there feeling like I was on fire. I was like, "I want to be one of these people. I want to be one of these people who get up and show up and have the energy and make conversations and represent my company well." DONALD'S ADVICE: "The biggest thing that I go back on whenever I see my motivation wane, is I look back at why am I doing what I'm doing? This couldn't come at a better time because of stuff that we're doing within our organization, and also things that I've done in my personal life. I feel that for me though, I go back and evaluate the why. Why am I selling this? Who am I selling to? Do I enjoy this?"

This is episode 681. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Dave Dantus, Vice President Sales– US Public Sector for Appian Corporation. DAVE'S TIP: "You just need to allocate time on developing strategy and culture. If you're micromanaging account executives and you overfocus on dashboards, you won't have the time to focus on it."

This is episode 680. Read the complete transcription on the Sales Game Changers Podcast website. This is a Sales Story and a Tip episode! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with fractional sales and marketing leader Barry Toser from the TNT Advisory Group. BARRY'S TIP: "Identify who the key decision makers are and work with them on particular programs and events. There are industry events and conferences where the senior level buyers attend. This provides a great opportunity to network and build relationships with that, with them in that kind of environment. Always look for ways to offer value. Take them to dinner. Don't be bashful."

This is episode 679. Read the complete transcription on the Sales Game Changers Podcast here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Joe Tarulli, GM and Dennis Been, Sales Development Leader at Pyrotek. JOE'S ADVICE: "if you want to be successful, model success. Find a mentor in their organization who's having the type of success that they want to have, invite them to coffee, take them to lunch, pick their brain, ask them good questions. What are they doing? How are they structuring their days? Who are they calling on? What questions are they asking? I've looked at people who were already doing what I wanted to do, and I've asked, and people are generally very happy to share that with you." DENNIS' ADVICE: "Being one step ahead is a mantra, is a phrase we use continuously in our company. It comes back to being proactive as well. But being one step ahead with everything you do is going to make the difference going forward for you."

This is episode 678. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Brian Shealey, Vice President of Sales at Rohirrim, a generative AI developer of RFP response technology. BRIAN'S ADVICE: "Be passionate about what it is that you're doing. Always be hungry and thirsty for more knowledge and continued improvement. That is the biggest difference in my mind of some of the greatest sales leaders and salespeople I've worked with, is there's a continued curiosity. Constantly improve yourself and bring new knowledge and challenge paradigms that are out there, that are dated."

This is episode 677. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Alleyoop Women in Sales leaders Nicole Wasilnak and Holly Sauer. IES Women in Sales Program Director Gina Stracuzzi conducted the interview. NICOLE'S ADVICE: "The SDR job is tough but keep doing it because the experience that you will get out of that role is something that you can't learn in any other role in sales. All of my program directors started out as SDRs" HOLLY'S ADVICE: "My advice is for the people who SDRs call. Be curious about a value proposition that is presented in a way that made you lean in, because they might be calling with a solution to something that's going to change your entire organization."

This is episode 676. Read the complete story on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. This is a Sales Story and a Tip episode! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with sales content creation expert Stephen Steers. STEPHEN'S TIP: "What is going to get people to come towards me and ask me questions about things? Is that good content? Is that some things that you talked about on a podcast? Is that great lead magnets that are really adding so much value that they're overwhelmed and need to hit you up and have you do it them? Really take some time and leverage the personalization."

This is episode 675. Read the complete story on the Sales Game Changers Podcast website. This is a Sales Story and a Tip episode! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with sales expert Andy Miller of Big Swift Kick. ANDY'S TIP: "It's really about relationship. And you know, in sales you have to have whatever your service or product is, has to at least meet the minimal acceptable to get the job done. But relationship is everything in sales and RFPs and account management. People will help you succeed if they know you like you and trust you. Liking you is not enough. Trusting you is not enough. But they need to know you like you, trust you, and they will help you. And some of the components of that is, to me, get curious, get fascinated by people, get to really know them. Stop viewing them as somebody to get you to a transaction or a deal or a close, just get to know them."

This is episode 674. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with mindset specialist Umar Hameed, NLP Mindset Coach for Salespeople and Leaders. UMAR'S ADVICE: "I want you to know with certainty is there's a better you inside you. Instead of being something unreachable, what I want you to know is it's within your grasp. All you need to do is just ask the simple question, "What does my future look like if I actually reach my full potential?" Just let yourself daydream and the vision will appear. That'll be the first step to achieving it, is realizing, "Oh my God, I could effortlessly talk to clients and get them to say yes. I could feel comfortable and powerful going out there in my sales career. I could be a great mentor for people to help them grow and become better salespeople as well." All it takes is knowing that one truth, and this is a truth, is there is a better you inside you. It's a joyous journey to find that version of you so you become the person you were always meant to be."

This is episode 673 and is a Sales Story and a Tip podcast. Read the complete transcription on the Sales Game Changers Podcast website here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Tricia Fitzmaurice, Public Sector Vice President of Sales, Rancher Government Solutions. TRICIA'S TIP: "My ask of my sales teams is to be curious, be invested in who you're speaking to, be invested into what their mission is, understand why they get up and get out of bed every day and go into work and serve the missions that they do, and then speak to them about those missions and how we can support them."

This is episode 672. Read the complete transcription on the Sales Game Changers Podcast website. This is a Sales Story and a Tip episode! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with sales management strategist and best-selling author Lee Salz. LEE'S TIP: "The sensitivity that executives and business owners need to have with sales compensation is, first understand the needs of the business and the activities and behaviors you're trying to drive, and then use compensation as the lever to get those salespeople to do what you want them to do."

This is episode 671. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Julianne Zuber, Vice President, Strategic Technology Ecosystems at Skillstorm. IES Women in Sales Program Director Gina Stracuzzi conducted the interview. JULIANNE'S ADVICE: "Women are 10% more likely to attain their quota than their male counterparts, and they only occupy 29% of the B2B sales roles in the workforce today. If you don't have a woman as a CRO in your company right now, you're doing your revenue a disservice. You're doing your shareholders a disservice,"

This is episode 670. Read the complete transcription on the Sales Game Changers Podcast website. This is a "Sales Story and a Tip" podcast episode. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Federal News Network sales leader Jeffrey Wolinsky. JEFFREY'S TIP: "The tip is how timing impacts your overall pipeline management. You need to have multiple companies, multiple prospects in all aspects of the sales process because timing is a factor that us on the selling side of the equation can't impact. Sometimes the timing has to be right for the prospect, even when all of the other aspects of the opportunity are lined up. Use timing in your favor but use timing to drive your pipeline to be more robust so that you can deliver the results that you want."

This is episode 669. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Women in Sales legend Barbara Weaver Smith, the author of Whale Hunting: How to Land Big Sales and Transform Your Company. BARBARA'S ADVICE: "The Whale Hunters model is scout, hunt, harvest. It's loosely derived from how the Inuit people hunted whales. We use a lot of their terminology and a lot of their belief and value system in our work. A whale hunting company is one that everybody in the company understands how they make money and their role in it. We do a lot of work with targeting ideal customers, which would be whales. A whale could give you a deal that's 10 to 20 times bigger than your current average deal."

This is episode 668. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Women in Sales legend Jill Konrath. She's the founder of What's Really Possible. She's the author of 4 influential sales books including "Selling to Big Companies." JILL'S ADVICE: "What do you care about? What matters? There are people whose passion is with the environment. There are other people whose passion is with health-related issues or fitness or whatever. To me, it doesn't matter what it is. What matters is that we throw ourselves into something and contribute to society and to our world to make it a better place. To stand back and go, "There's nothing I can do." Well, that's not true. Getting involved is something."

This is episode 667. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Tamara Sniffen, VP of Commercial Excellence – Trauma and Extremities at Stryker. IES Women in Sales Program Director Gina Stracuzzi conducted the interview. TAMARA'S ADVICE: "You want to continue to learn and grow and keep that growth mindset. If there's a role that you want to go into, find people that are doing the role you want to do, whether it's the next role or two roles up, and talk to them and figure out what are your gaps to getting there. Have them help you focus on what can a development plan be so that you can continue to grow. You need to have that early, and at no point does it ever end."

This is episode 666. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Antonia Van Becker and Greg Lee from the Self Health Institute. GREG'S ADVICE: "Our body really pays attention to what we do in our brain, and really pays attention to what we do in our body. If we can consciously take a breath when we go to do important actions, and that breath is actually anchored in some of the things that we learn in processing our emotions, a conscious breath is an amazingly powerful thing to do before we pick up the phone to make the call. "Aah," call. ANTONIA'S ADVICE: "When you're taking that breath, whether it's before you're going on stage or picking up the phone, you're breathing in and you are right here, right now. You're thinking of present moment awareness, not worrying about the past or fearing the future. You are right in the present moment where the love happens, the healing happens, the knowing happens so that you can project your true spirit right in the moment."

This is episode 665. Read the complete trancript on the Sales Game Changers Podcast website here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Elyse Archer, CEO & Founder of She Sells. The show was hosted by IES Women in Sales Program Director Gina Stracuzzi. Elyse's customer Amy Kniseley appeared on the show as well. ELYSE'S ADVICE: "Instead of making a list of reasons why you can't, in your head, why don't you make a list of reasons why you can and quit going from worst case scenario to best case scenario. You have to be your own best advocate, not just in sales, but in life, in all areas of life. Make a list of reasons why it's possible for you. Your customers, your money, your job opportunities, they're just going to mirror to you how you're feeling and thinking about you. You'll see things start to shift, but it has to start with you validating you first."

This is episode 664. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with sales leader and horse racing handicapping expert David Peed. David was featured on the podcast in 2019. Listen to the show here. DAVID'S ADVICE: "Like when handicapping horse racing, it's doing your homework. My first job as an individual contributor was before the internet was really up and running. I went to the library to study my clients and learn about them. I knew holistically what the agency did, what their mission was. It's really do your homework. Trust your judgment, trust yourself. Give yourself some credit. More importantly and equally important, follow your passions. They will fuel you mentally and other ways into a successful career."

This is episode 663. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Margo Edris from Salesforce and Mayssa Haddad from AWS. Margo is the Institute for Excellence in Sales Jay Nussbaum Rising Sales Star Winner for 2024. Mayssa was the winner in 2023. Attend the award event here. MARGO'S ADVICE: "I'm a big fan of setting the next meeting while in the current meeting, also doing those monthly meetings with who matters most, or really a quarterly cadence. But the more you stay in front of the right people and are stringent about your calendar and where you're spending time and energy, that's the real way to advance and see tangible results with what you're trying to accomplish." MAYSSA'S ADVICE: "Find joy in what you do and find what motivates you. Find your why, why will you get up in the morning every day? What do you want to be remembered for at the end of your career? It's only after you have answered those questions that you will be able to, one, understand your motivation, and two, operate at your most optimal and happiest level.

This is episode 662. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Sales Employer (PSE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Gerilyn Horan, Vice President Group Sales & Strategic Accounts at Hilton. She is the Institute for Excellence in Sales Women in Sales Leadership Award recipient for 2024. Learn more here. GERILYN'S ADVICE: "Ask for the business. I think we have to be very intentional about that this is why we're here, we want this partnership. But that also, it should be a partnership. In any engagement, it's not just we're going to give and do and give and do. There should be a little bit of the what's in it for us? As for the business, understand that the customer understands you're committed and this is what you want, but that it is a two-way street, a strategic partnership, and there should also be some win in it just beyond that transaction for you and your company. When there's skin in the game on both sides, it changes the dynamics of the relationship I think in a positive way, that is meaningful."

This is episode 661. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Sales Employer (PSE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Greg Lullo, CEO of Alleyoop, and his customer, Terry Husayn, VP of Engagement at live conversation company Orum. GABE'S ADVICE: "You have to be practicing and you have to be consistently, consistently, consistently rehearsing that. I remember driving to work every single day when I was an SDR. My steering wheel was my best prospect. I was the guy like, "Who is that crazy person talking to himself on the way to work?" That was me because I was practice, drill, rehearse, practice, drill, rehearse. It's second nature. Again, preparing what to say and don't be lazy in language is super important." TERRY'S ADVICE: "Business process map the processes the SDRs are taking a day, whether it's prospecting, demos, follow ups, or proposals for AEs. You have no idea how much time is wasted not selling. You also have all the tools. You likely have the Salesforce, ZoomInfos and Gongs and everything. You have the exact same tech stack that your competitors do, but your competitor probably is automated twice as much as you have. Take a look at your rev ops stack, look at what your team is doing. I guarantee you there's 50% plus more efficiency there that you just haven't even deployed."

This is episode 660. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Sales Employer (PSE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Bob McCarthy, Managing Director at the Resident mattress company and how he's used pickleball to help him be a better sales leaders. BOB'S ADVICE: "I'm the analytical guy and it's made me very successful in sales. It's also made me successful at pickleball."

This is episode 659. Read the complete transcript on the Sales Game Changers Podcast website here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Bob McCarthy, Managing Director at the Resident mattress company. BOB'S ADVICE: "Have a story about how your product that you're selling positively impacts your customer's P&L. Being able to articulate how your product impacts the P&L of your customer is extremely important. Have that story nailed when you're talking to your customer."

This is episode 658. Read the complete transcript on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Joe Marcoux, the Sales Sensei. Find his "Overcoming Objection Mastery" guide here. Contact Joe on LinkedIn to get your copy. JOE'S ADVICE: "Step one is, we acknowledge what we've heard from the person so that they understand that they're heard. Then we ask a question. It's so simple. Simplicity is elegance. Acknowledge and ask a question. If I'm a sales leader, I want to be able to audit calls, and then I want to be able to practice. You have to train. Even if it was just an hour a week, the difference is massive. A lot of people, especially at enterprise levels, the belief is, "Hey, I'm here to talk to you about your numbers. Your numbers are off. Listen, if you're supporting them and providing them the support they need and be able to do course corrections with them, that's where their numbers are going to grow."

This is episode 657. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Vlad Oleksiienko, VP of Growth at Reply.io, a sales engagement platform provider. VLAD'S ADVICE: "Great salespeople know their customers. They get into the prospect's head, and they will use AI to become more effective and productive. Automations help us be more productive. The same with AI. I'm confident we will just increase our productivity and be more effective with AI."

This is episode 656. Read the complete transscription on the Sales Game Changers Podcast website here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Jim Kelly, Senior Vice President and General Manager, Federal at Dell Technologies. Jim is the 2024 Institute for Excellence in Sales Lifetime Achievement in Sales Award Recipient. JIM'S ADVICE: "Know your brief. Do the research, understand how each spoke in the tire actually impacts the other. That's what we do a good job of, I think, at Dell, is understanding how security and zero trust impacts AI, which impacts user experience, which impacts the edge and multi-cloud environments, and then all the way into next generation US telco ecosystems. That is understanding not only what those products and solutions and outcomes are, but how they impact your customer. I've probably given the brief about 70 times in the last three or four months to almost every segment of customer, partner and community. It resonates when you know it. It makes an impact."

This is episode 655. Read the complete transcription on the Sales Game Changers Podcast website here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the Women in Sales Leadership Development programs here. Today's show featured an interview with Lori Richardson from Score More Sales and Women Sales Pros. It also featured Institute for Excellence in Sales Women in Sales Program Director Gina Stracuzzi. LORI'S ADVICE: " Listen in your meetings and make sure that people are speaking up that might be sitting quietly. Just say, "We haven't heard from you. What are your thoughts?" Then just ask individually, "How are we doing with women in sales here? What's missing? What could I do better?" Don't assume that just because you have a number of women on your team that you're all set, because there may be things that you could do and improve on.?" GINA'S ADVICE: "Investing in the professional development of all your employees really, is critical. A lot of companies will tell you, first thing out of the gate is, "We have a lot of internal resources, they have access to all kinds of programs." When you ask them, "Well, how many people actually avail themselves at those? Is it a safe space if it's live? Do they feel like they can talk about what's of concern to them, or their fears, or their career aspirations? Usually the answer, if people are being honest, is no. Find outside resources, such as the IES to fill those gaps."

This is episode 654. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Steve Harris, President Alteryx Public Sector. STEVE'S ADVICE: "People need to be responsible for their own development. That means that they need to hold their manager accountable, their second level manager accountable. They need to gain a baseline for where am I from a talent and development perspective. What are the things that you believe I do well and what are the things that you can help me understand that I could do better? Performance, we're here to deliver on the numbers that we're given. We're here to create results. How do I know the time that I'm spending is actually going to be accretive to those outcomes? Do I have a strong strategy? Do I know how to build ecosystem and relationships across the industry around my client? How do I know that I'm building good, solid pipeline? How do I personally pressure test that? How am I always thinking ahead to my plan to close?"

This is episode 653. Read the transcript on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Gretchen Gordon, the author of "The Happy Sales Manager" and one of her clients, Mike Dorrington, VP of Sales and Marketing for AMAROK Security. GRETCHEN'S ADVICE: "Adopt the mindset of adapt or die. Our world is changing and it's not going to slow down anytime soon. It's for salespeople, it's for sales managers, it's for leaders of managers, it's for leaders of companies. It's not a, "I did it and I've got it figured out." You have to have that mindset of adapt or die, which is from the movie, Moneyball, but is also an adaptation of Darwin's theory. You have to have that mindset that it's going to be constant change and you've got to adapt." MIKE'S ADVICE: "Embrace change technology, being a student of sales is my passion. That is part of what makes a difference between a good sales manager and a great one, or sales leader, is really that love of the game of sales. That really resonates. If you do that, you'll see a difference in your results."

This is episode 652. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Nick Sinai, He's a venture capitalist, adjunct faculty at the Harvard Kennedy School, author, former senior official in the Obama administration. He's the coauthor of Hack Your Bureaucracy: Get Things Done No Matter Your Role On Any Team. NICK'S ADVICE: "Help your customer be a hero, because it will help you and your company in the long run."

This is episode 651. Read the complete transcriptoin on the Sales Game Changers Podcast here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Jennifer Ives, Co-Founder & CEO at Watering Hole AI. JENNIFER'S ADVICE: "There are AI revenue generators, and that's what we focus on. I am a revenue generator. Before I co-found this company, generating revenue, in addition to making sure that your customers are happy and satisfied and getting what they need from you, generating revenue is your next goal. You cannot be in business if you're not generating revenue. That's where we focus, and that's what makes me really excited. It's all about who's around your watering hole, where are your like watering holes, and how can we help with use cases that help you generate revenue in your company."

This is episode 650. Read the complete transcript on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Barry Duplantis, VP and GM, North America Public Sector, Mattermost. BARRY'S ADVICE: "The top priority for me is how are we creating pipeline every day? What are the motions to create pipeline? What are the actions that marketing and the sales team are doing to create pipeline? Because we all know the sales cycle in public sector can be a bit wobbly at times, where either things come really quickly or they take a long, long time. It's about understanding as you build a pipeline, what are the priority opportunities that you really need to double down on and go after?"

This is episode 649. Read the complete transcript on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Jennifer Lyall of Liv Healthy. Download her "7 Steps to Transform Your Energy to Attract More Clients here. JENNIFER'S ADVICE: "We see so many people just walking around the world like zombies, going through the motions of their day. They're tethered to technology. They care more about what's going on in that little device, whether it's their laptop, their tablet, or their phone. It is such a valuable tool. However, it's only as valuable as the operator. What if we can take that same pause that we take to check our phone battery levels, what if we can take that pause to ask ourselves, how am I feeling? The changes that makes in our inner world, transforming to active awareness, to understanding what's going on inside of us and how what's going on inside here then impacts our productivity, our relationships, everything out there, it really is a game changer. It will really transform a ripple effect of goodness into the world. I've seen it impacting my life, my relationships, my business. It changes your whole perspective on how you live."

This is episode 648. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Cara Pacific Campbell, founder of Kusi Nuna, Holistic performance management training and coaching for sales teams. She is also a chronic Lyme disease survivor. Read more about the Institute for Excellence in Sales Premier Women in Sales designation and program here. CARA'S ADVICE: "Make a conscious decision about what voice you're using and realizing that you have that power. This is something you're telling yourself. You have control over what you tell yourself, and you have control over how you describe your obstacles and how you experience what's happening to you. We can immediately change the conversation and drop complaining about how ridiculous our quota is and how we'll never hit it, and how stupid our customers are, and how tired we are, and how dumb everything is, and how we never get enough help. All of a sudden, those are fantastic challenges for this amazing hero who somehow always manages to thrive despite ridiculousness thrown his way."

This is episode 647. Read the complete transcription on the Sales Game Changers Podcast website here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Ang McManamon, Vice President of Sales at Crunchbase. Read more about the Institute for Excellence in Sales Premier Women in Sales designation and program here. ANG'S ADVICE: "For an individual contributor, take some time and think through your sales process and what's one thing that you could get better at, and work on that for the next 30, 45 days. That should always be happening. For leaders, are you emulating play with your team enough? Are you making sure that they're celebrating in the time of possibly remote only or not being able to see each other in person? Are you making sure that you're taking care of them and they're feeling that playfulness of sales and relaxing a bit when they can and enjoying the moment?"