Sales Game Changers | Tips from Successful Sales Leaders

This is episode 791. Read the complete trancription on the Sales Game Changers Podcast website here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's "Women in Sales Leadership," show, Center for Elevating Women in Sales Leadership President Gina Stracuzzi interviewed Dr. Kristen Johnson from AWS. She will be a presenter at the October 9 Women in Sales Elevation Conference. Register here to attend the event. Watch the video of this podcast on YouTube here. Find Kristen on LinkedIn. KRISTEN'S TIP: "Women are uniquely positioned to help with this because we bring empathy, opportunity, and creativity to thrive in an environment where the shiver of sharks is coming so quickly. Our ability to step into leadership roles with AI is not only unprecedented, it's essential."

This is episode 790. Read the complete transcription on the Sales Game Changers Podcast website here. This is the fifth episode of the "Marketing and Selling Effectiveness Podcast." Every other week, the IEPS posts a new show with Selling Essentials Marketplace partner Julie Murphy from Sage Communications. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred and Julie meet with Tony Celeste, President of Ingram Micro Public Sector. Tony makes his second appearance on the podcast. Listen to his first episode in 2021 here. Find Tony on LinkedIn. TONY'S TIP: "Credibility is earned. It's not claimed. You build it by listening, learning, and leading , and showing up where customers make decisions, asking questions, and bringing real insights."

This is episode 789. Read the complete transcript on the Sales Game Changers Podcast website here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred interviewed Mike Cannady, AWS Global Director, Partner Programs and Strategic Initiatives, Public Sector. Watch the video of this podcast on YouTube here. Find Mike on LinkedIn. MIKE'S TIP: "The most successful sellers I've known in my career really know how to work with partners and use them as a force multiplier. If you're not working with partners, you're limited by your own time only, but if you're working with partners, you get their reach, you get their relationships, and that can be a really powerful thing for you."

This is episode 788. Read the complete transcription on the Sales Game Changers Podcast website. This is a special episode of the "Office Hours – Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance. Watch the interview on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show is a special "Office Hours – Sales Professors Unplugged" episode featuring Dr. Darin White, Founding Director, Sports Industry Program at Samford University, and Dr. Clif Eason, Director, Professional Sales Program at Samford. Find Dr. White on LinkedIn. Find Dr. Eason on LinkedIn. DR. WHITE'S TIP: "Relationships are never going to go out of style. No matter how much AI or technology we get, having the ability to build authentic, caring, servant-oriented relationships is everything." DR. EASON'S TIP: "We've built our curriculum not to teach students how to sell a product, but to teach students how to communicate effectively and persuasively, and hopefully build those skills of resilience and work ethic along the way."

This is episode 787. Read the complete transcription on the Sales Game Changers Podcast website here. On today's "Women in Sales Leadership," show, Center for Elevating Women in Sales Leadership President Gina Stracuzzi interviewed Dr. Margie Warrell. She will be the keynote presenter at the October 9 Women in Sales Elevation Conference. Register here to attend the event. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Watch the video of this podcast on YouTube here. Find Margie on LinkedIn. MARGIE'S TIP: "Think of one thing that you're dealing with right now that's causing you some stress, that's creating some tension, that you are feeling some frustration around. Maybe you need to brave an awkward conversation. Maybe you need to put your hand up or speak up and risk rocking the boat. If you were really bringing the boldest version of you to the conversations you're having, the interactions you're having, the challenges that you are facing, what's one thing that you would be doing more of, and do that. Just back yourself more because it is taking action that we come to discover, "You know what? I didn't need to doubt myself to begin with."

This is episode 786 of the Sales Game Changers Podcast. Read the complete transcription on the Sales Game Changers Podcast website here. This is the fourth episode of the "Marketing and Selling Effectiveness Podcast." Every other week, the IEPS posts a new show with Selling Essentials Marketplace partner Julie Murphy from Sage Communications. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred and Julie meet with Rebecca Umberger, Senior Advisor, Public Sector Marketing at Sage Communications. Find Rebecca on LinkedIn. REBECCA'S TIP: "Always, always, always work with your sales teams. They want to work with you. Don't be afraid of trying new things. Don't get stuck doing the same thing year after year after year. Keep learning, keep changing, reinvent yourself, and keep working with your teams."

This is episode 785. Read the complete transcription on the Sales Game Changers Podcast website. In this episode of the AI for Selling Effectiveness Podcast (a sub-brand of the Sales Game Changers Podcast), host Fred Diamond is joined by Gina Stracuzzi, host of the Women in Sales Leadership Podcast and President of the Center for Elevating Women in Sales Leadership, along with Zeev Wexler, to spotlight two groundbreaking events this October: October 9 – Women in Sales Leadership Elevation Conference (Tysons Corner, VA) A full-day, in-person event exploring how women can lead with courage, clarity, and conviction in an AI-driven sales world. Expect insights on leveraging AI for career growth, policy and ethics, strategy, and frontline stories from women already breaking barriers. Keynote speaker Dr. Margie Warrell, author of The Courage Gap, will challenge attendees to find their voice in the AI revolution. 📅 October 10 – Selling Essentials Workshop: Nine Rules for AI Selling Effectiveness (Hybrid – Reston, VA + Virtual) Led by Zeev Wexler and the Institute for Effective Professional Selling, this workshop will teach B2B and B2G sales professionals how to harness AI without becoming "noise." Learn practical rules to differentiate your voice, master prompting, and amplify sales results with the right AI tools. 💡 Topics covered include: ✅ Why women must have a seat at the AI strategy table ☑️ The crucial role of policy, ethics, and governance in AI adoption ✅ Networking with leaders from top companies like AWS, Salesforce, Cisco, Intel, Hilton, Cvent, and more ☑️ The nine rules for using AI to increase effectiveness (not mediocrity) 👉 If you're serious about taking your sales career to the next level, these back-to-back events are not to be missed. 🔗 Register now at https://theieps.com/ #AI #SalesLeadership #WomenInSales #SalesEffectiveness #SalesGameChangers

This is episode 784. Read the complete transcription on the Sales Game Changers Podcast website here. This is a special episode of the "Office Hours – Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance. Watch the interview on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show is a special "Office Hours – Sales Professors Unplugged" episode featuring Dr. Lenita Davis, Sales Program Director at the University of Wisconsin Claire. Find Dr. Davis on LinkedIn. DR. DAVIS' TIP: "Sales is about giving and serving. You succeed by giving and serving others. You should always be getting better, never satisfied with the status quo. Listening is key , and the number one desire of almost any human being is to be seen. If you can really listen and let people know that you see them, you're always going to do well."

This is episode 783. Read the complete trancription on the Sales Game Changers Podcast website here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred interviewed interviewed LinkedIn for Selling Effectiveness expert Jessica Samuels. She will be the presenter at the September 4 IEPS Selling Essentials Workshop. Register here to attend the virtual event. Watch the video of this podcast on YouTube here. Find Jessica on LinkedIn. JESSICA'S TIP: "LinkedIn is no longer optional. It has to be the most powerful sales tool and trust-building mechanism that we use today as a sales force."

This is episode 781. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred interviewed 2025 Sales Guru (from Global Gurus) Tom Searcy from Hunt Big Sales. Watch the video of this podcast on YouTube here. Find Tom on LinkedIn. TOM'S TIP: "Always solving, never selling. The best salespeople don't see themselves as sellers at all. They see themselves as problem-solvers. You're not building a relationship; you're building a community of relationships, your community with their community. That's how you win the big deals."

This is episode 782. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred interviewed 2025 Sales Guru (from Global Gurus) Carajane Moore from Hunt Big Sales. Watch the video of this podcast on YouTube here. Find Carajane on LinkedIn. CARAJANE'S TIP: "Tighten your target and expand your network. Identify the 10 accounts you truly want, then work with people who know those decision-makers to get warm referrals — because in today's noisy marketplace, the most effective path to senior buyers is through trusted introductions."

This is episode 780. Read the complete transcription on the Sales Game Changers Podcast website. This is an episode of the "AI and Selling Effectiveness Podcast." Every other week, the IEPS posts a new show with IEPS Selling Essentials Marketplace partner Zeev Wexler from Viacry. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured more ideas on how organizations should be using AI. Zeev and Fred brought on Cvent VP of Sales Operations and Enablement Franci Hirsch to discuss how they are leading the way in AI for selling effectiveness application. Find Franci on LinkedIn. FRANCI'S TIP: "Before you invest in tools or declare that AI will transform your work, take time to educate yourself. Even a few foundational courses can give leaders the knowledge and confidence to inspire their teams to act."

This is episode 779. Read the complete transcription on the Sales Game Changers Podcast website. This is a special episode of the "Office Hours - Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance. Watch the interview on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show is a special "Office Hours - Sales Professors Unplugged" episode featuring Thomas Hosmanek, Director, St. Ambrose University Sales Center. Find Thomas on LinkedIn. THOMAS'' TIP: "Whatever industry you're in, the thing that's going to differentiate you is you—and your level of service."

This is episode 779. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred and Julie meet with Murtaza Ahmed, Chief Growth Officer Civilian, Health and SLED at SAIC. Watch the video of this podcast on YouTube here. Find Murtaza on LinkedIn. MURTAZA'S TIP: "Don't fall in love with your own capabilities — fall in love with the customer's problem."

This is episode 777. Read the complete transcript on the Sales Game Changers Podcast website here. In this episode of Marketing for Selling Effectiveness, a sub-series of the Sales Game Changers Podcast, host Fred Diamond and co-host Julie Murphy of Sage Communications welcome a powerhouse guest. Zhenia Klevitsky, Chief Growth Officer at ITC Federal, appears on today's show. One of the key messages that the Institute for Effective Professional Selling (IEPS) strongly communicates is that Sales and Marketing must work stronger together today more than ever before. With two decades of experience in government contracting, Zhenia shares real-world strategies for aligning sales and marketing to win complex, high-stakes federal deals. She explains why the old silos between BD and marketing no longer work and how modern GovCon growth teams must act as a unified revenue engine. You'll learn: ✅ Why mission-first messaging is essential in federal sales ✅ How account-based marketing (ABM) shapes perception long before the RFP ✅ The power of community involvement in building trust with government buyers ✅ Why thought leadership beats traditional capture in today's market ✅ How AI, automation, and shifting buyer expectations are changing the rules Zhenia also shares a detailed case study on how her team successfully embedded into a tight-knit local community in New Mexico and won a major contract through a bold mix of philanthropy, targeted marketing, and authenticity. Whether you're a B2G sales leader, a marketing strategist, or an executive navigating the federal buying landscape, this episode will challenge you to rethink your approach and embrace true collaboration. 🔔 Don't forget to subscribe for more episodes that explore how sales and marketing can work together to drive effective growth in complex industries. #GovCon #FederalSales #SalesGameChangers #B2G #MarketingForSales #AccountBasedMarketing #ITCFederal #ZheniaKlevitsky #MissionFirst #SageCommunications #SalesLeadership #MarketingStrategy #BDTips

This is episode 776. Read the transcript on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Lee Fisher, Vice President for Public Sector at Docusign discusses how public sector selling professionals can bring more value to their customers to help them achieve their mission. Lee will be a featured panelist at the hybrid IEPS Selling Essentials Workshop "End of Federal Busy Season Selling Strategies" on August 7. Learn more and register here. Find Lee on LinkedIn. LEE'S TIP: "You have to be good at a lot of things now. Knowing your missions, being consultative, being a master of your craft, using AI. And successful sales reps really care about their personal brand."

This is episode 775. Read the complete transcript on the Sales Game Changers Podcast website. This is the fourth episode of the "AI and Selling Effectiveness Podcast." Every other week, the IEPS posts a new show with IEPS Selling Essentials Marketplace partner Zeev Wexler from Viacry. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured more ideas on how organizations should be using AI. It also featured the launch of the new Capgemini EVAL AI audit solution. Fred's guest again was expert in Digital Marketing, Blockchain & AI for Strategic Business & Revenue Growth Zeev Wexler, President of Viacry. Find Zeev on LinkedIn. ZEEV'S TIP: "AI should help you bring out more of your unique voice, not more of the AI. If your sales emails, LinkedIn posts, or proposals all start to sound the same, you're losing the trust that real relationships are built on."

This is episode 774. Read the complete transcription on the Sales Game Changers Podcast website here. This is a special episode of the "Office Hours - Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance. Watch the interview on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show is a special "Office Hours - Sales Professors Unplugged" episode featuring Deirdre Jones Director of the University of Toledo, Edward H. Schmidt School of Professional Sales. Find Deirdre on LinkedIn. DEIRDRE'S ' TIP: "We create a safe environment where students can fail fast, learn, and get back up stronger. We teach our students to sell with confidence, courage, and compassion."

This is the second episode of the "Marketing and Selling Effectiveness Podcast." Every other Tuesday, the IEPS posts a new show with Selling Essentials Marketplace partner Julie Murphy from Sage Communications. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Julie shared insights on how marketing organizations can develop better content to help the sales process flow. Center for Elevating Women in Sales Leadership president Gina Stracuzzi also appeared on today's show. Find Julie on LinkedIn. JULIE'S TIP: "Good content will strengthen trust. Your customer will think, 'These guys know what I need. They're answering my questions. I'm excited about it. I'm learning—and they're the experts.'

This is episode 772. Read the complete transcription on the Sales Game Changers Podcast website. This Sales Game Changers Podcast episode features a return to the show by Institute for Effective Professional past keynote speaker Marcus Sheridan. Marcus was the keynote speaker at the 2015 IEPS Award Event. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Marcus discusses his new book "Endless Customers: A Proven System to Build Trust, Drive Sales, and Become the Market Leader." Find Marcus on LinkedIn. MARCUS' TIP: "The fastest way to build trust and rise above the noise in B2B sales today is to show up on video—face-to-camera, one-to-one. Your prospects don't need another email. They need to see you, hear you, and feel like they already know you before the first meeting."

This is episode 770. Read the complete transcription on the Sales Game Changers Podcast website here. This is the third episode of the "AI and Selling Effectiveness Podcast." Every other week, the IEPS posts a new show with IEPS Selling Essentials Marketplace partner Zeev Wexler from Viacry. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured three things sales organizations must be considering for AI in selling effectiveness from Expert in Digital Marketing, Blockchain & AI for Strategic Business & Revenue Growth Zeev Wexler, President of Viacry. Find Zeev on LinkedIn. ZEEV'S TIP: "Every company today needs an AI governance board — people inside the company who look at what's good and bad, what's possible and not, where the risks are low and where they're high. Without it, it's the Wild West—and that's how you get hurt."

This is a special episode of the "Office Hours - Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance. Watch the interview on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show is a special "Office Hours - Sales Professors Unplugged" episode featuring Dr. Lane Wakefield from Baylor University. Find Lane on LinkedIn. LANE'S' TIP: "We try to teach our students to choose their first job by who the manager is, and less so if it's a sport or a team that they like."

This is episode 769. Read the complete transcription on the Sales Game Changers Podcast website here. This Sales Game Changers Podcast episode features a return to the show by Institute for Effective Professional selling 2017 Lifetime Achievement Award winner Paul Smith. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Paul discusses what IT selling professionals must do to help their Federal customers. Great advice for how to end the Federal fiscal year with aplumb. Find Paul on LinkedIn. PAUL'S TIP: "Find reasons to be face-to-face with your customers—consistently and with purpose. That's how trust is built and value is delivered."

This is episode 768. Read the complete transcription on the Sales Game Changers Podcast website. This is the first episode of the "Marketing and Selling Effectiveness Podcast." Every other Monday, the IEPS posts a new show with Selling Essentials Marketplace partner Julie Murphy from Sage Communications. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Julie shared some of her ideas on how Marketing organizations are evolving in their critical need to work with the Sales organization to accelerate the path to revenue. Find Julie on LinkedIn. JULIE'S TIP: Grab lunch with your best friend in marketing. Or if they're not your best friend, if you barely know them, you especially need to get lunch, maybe a few lunches. The first step to putting together a really cohesive, effective plan is regular communication."

This is episode 767. Read the complete transcription on the Sales Game Changers Podcast website. This is a special episode of the new "Office Hours – Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance. Watch the interview on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show is a special "Office Hours – Sales Professors Unplugged" episode featuring Chris Wilkey, Director of the Ball State University Center For Professional Selling. Find Chris on LinkedIn. CHRIS' TIP: "Great salespeople don't force the sale. They earn trust by showing they're listening and willing to serve—even if it means saying, 'You don't need this.'"

This is episode 766. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Read more about the Institute for Effective Professional Selling (IEPS) Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Patrick Smith, former CMO at Cvent and Deltek. Find Patrick on LinkedIn. PATRICK'S TIP: "Treat sales and marketing as one team with shared goals. Stop passing leads over a wall—sit in each other's meetings, align on the plan, and build an in-it-together mentality where both sides are accountable for pipeline and revenue."

This is episode 765. Read the complete transcription in the Sales Game Changers Podcast website. This is the second episode of the "AI and Selling Effectiveness Podcast." Every other Monday, the IEPS will post a new show with Selling Essentials Marketplace partner Zeev Wexler from Viacry. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured essential prompting guidelines from Expert in Digital Marketing, Blockchain & AI for Strategic Business & Revenue Growth Zeev Wexler, President of Viacry. Find Zeev on LinkedIn. ZEEV'S TIP: "Take the same prompt and run it through multiple AI tools—like ChatGPT and Claude—to see how each processes information differently. Then analyze the outputs to understand which tool is best suited for each type of task."

This is episode 764. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Effective Professional Selling (IEPS) Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Tyler Replogle, Principal Partner Solution Architect at AWS. Find Tyler on LinkedIn. TYLER'S TIP: "Have an opinion and push that opinion. I said to my customer, 'Here's what I would do if I were in your shoes.' That actually progressed the deal."

This is episode 763. Read the complete transcript on the Sales Game Changers Podcast here. This is a Sales Story and a Tip episode! Watch the video of the interview here. Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with The Complete Client Acquisition System creator Craig Lowder. Find Craig on LinkedIn. CRAIG'S TIP: "Have you ever tried to sit on a one-legged stool? That's why you need three strong referral partners in each category — it gives you balance and consistency."

This is episode 762. This is the premiere episode of the Office Hours - Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. The show will feature interviews with sales professors at Universities with a sales excellence programs. Read the complete transcription on the Sales Game Changers Podcast website here. Watch the interview on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show was the premiere episode Dr. Terry Loe from Kennesaw State University. He is the founder of the National Collegiate Sales Competition. Find Terry on LinkedIn. TERRY'S TIP: "We're not just teaching students how to sell—we're helping them build meaningful careers with integrity, professionalism, and purpose."

This is episode 761. Read the complete transcription on the Sales Game Changers Podcast website here. This is the premiere episode of the new "AI and Selling Effectiveness Podcast." Every other Monday, the IEPS will post a new show with Selling Essentials Marketplace partner Zeev Wexler from Viacry. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show was the premiere episode with Expert in Digital Marketing, Blockchain & AI for Strategic Business & Revenue Growth Zeev Wexler, President of Viacry. Find Zeev on LinkedIn. ZEEV'S TIP: "Mediocre is free. Every off-the-shelf tool by design is mediocre at best. If you don't have a plan, you're not going anywhere."

This is episode 760. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Effective Professional Selling (IEPS) Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Kate Walsh, Senior Director, Hilton, UK and Ireland. Find Kate on LinkedIn. KATE'S TIP: "My number one passion is building people up and fostering collaboration. I really believe in the power of a team and the incredible results that come from working together."

This is episode 759. Read the complete transcription on the Sales Game Changers Podcast website here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Effective Professional Selling (IEPS) Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Caryn Kopp, Chief Door Opener® at Kopp Consulting. Kopp Consulting is an IEPS Selling Essentials Marketplace® (SEM) service provider. Learn more about the SEM here. Find Caryn on LinkedIn. CARYN'S TIP: "If you're not tracking the percent of first meetings that go to second meetings, you have no idea how effective your first meetings really are."

This is episode 758. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Effective Professional Selling Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Kevin Davis, President of Public Sector at OpenText, and his daughter Taylor Davis, a Federal Account Executive at Snowflake. IEPS Women in Sales Program Director Gina Stracuzzi also co-hosted the interview. Find Kevin on LinkedIn. Find Taylor on LinkedIn. KEVIN'S TIP: "Everything you do, especially in sales, is a reflection. Be coachable. Protect your brand." TAYLOR'S TIP: "I was obsessed with being the best version of myself. The athlete's drive carries over into sales."

This is episode 757. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Liz Elting, author of Dream Big and Win, and the cofounder of TransPerfect, a billion-dollar translation company. Center for Elevating Women in Sales Leadership (CEWL) Program Director Gina Stracuzzi conducted the interview as part of the Women in Sales series of the Sales Game Changers Podcast. Find Kristin on LinkedIn. KRISTIN'S TIP: "Your mind is so powerful, and you are not your thoughts. You're capable of endless possibilities if you stick your mind to something, believe in yourself, and stick to it."

This is episode 756. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with John Podolak, Chief Revenue Officer at IMPRES Technology Solutions, Inc. Find John on LinkedIn. JOHN'S TIP: "At a macro level, aligning with your partner's priorities is key. Executives appreciate honesty about where you're aligned—and where you're not."

This is episode 755. Read the complete trancription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Amy Belcher, Director, WW ISV Sales & Go To Market Strategy, AWS. Find Amy on LinkedIn. AMY'S TIP: ""Own it. Don't wait for someone to invite you to grow—raise your hand, build your skills, and lead your career."

This is episode 754. Read the complete transcript on the Sales Game Changers Podcast website here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Liz Elting, author of Dream Big and Win, and the cofounder of TransPerfect, a billion-dollar translation company. Center for Elevating Women in Sales Leadership (CEWL) Program Director Gina Stracuzzi conducted the interview as part of the Women in Sales series of the Sales Game Changers Podcast. Find Liz on LinkedIn. LIZ'S TIP: "Take that risk. If you're at a company, take the risk at something new. Suggest an idea. Act like an owner in a nice way, don't act like you know everything, but offer ideas and then offer to carry them out. Risk takes us so far. It's so fulfilling. It's what changes companies and changes the world."

This is episode 753. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Read more about the Institute for Effective Professional Selling's Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with General Assembly leaders Jourdan Hathaway, Chief Business Officer, and Gretchen Jacobi, Chief Revenue Officer. General Assembly was a recipient of the first ever "AI for Sales Excellence Awards," which were presented at the Institute for Effective Professional Selling on May 1. Find Jourdan on LinkedIn. Find Gretchen on LinkedIn. GRETCHEN'S TIP: "Start somewhere. Start small and build from there. Audit your week. Pick something that feels lowest risk to you… and start integrating AI. Just start now." JOURDAN'S TIP: "If the early bird gets the worm, the early AI adopter gets the sale."

This is episode 752. Read the complete trascription on the Sales Game Changer Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Olivia Lynch, leader of the Salesforce Women's Network (SWN). IES Women in Sales Program Director Gina Stracuzzi conducted the interview as part of the Women in Sales Leadership series of the Sales Game Changers Podcast. Find Olivia on LinkedIn. OLIVIA'S TIP: "It's not bragging if it's true. You did the thing. What's the problem in sharing?"

This is episode 751. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Beth McGrath, Global Industry Leader for Government and Public Services (GPS) at Deloitte. Beth will receive the Institute for Excellence in Sales (IES) Women in Sales Leadership Award at the 15th Annual Award event on May 1. IES Women in Sales Program Director Gina Stracuzzi conducted the interview as part of the Women in Sales series of the Sales Game Changers Podcast. Find Beth on LinkedIn. BETH'S TIP: "The network is the thing that gets stuff done, in government, outside of government, within industry, between industry and government, nation to nation. The strength of your network is incredibly important. You never stop building your network because you just never know when you're going to need somebody for something. That to me is something you can work on every day and at any stage in your career, or even post first career into second career, into third career. It's the network that will help you both personally and professionally and also you can contribute to others."

This is episode 750. Read the complete transcription on the Sales Game Changers Podcast website. This is a Sales Story and a Tip episode! Watch the video of the interview here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with social selling guru Jamie Shanks. Find Jamie on LinkedIn. JAMIE'S TIP: "You just have to be willing to hear no. A no is fine. A no is like a maybe later, but you can't be afraid of it."

This is episode 749. Read the complete transcript on the Sales Game Changers Podcast website. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Joe Swope, author of "The Creativity Algorithm," and Desmond Richelsen, VP of Sales at AMES, Inc. JOE'S TIP: "One specific thing someone should do is every day carve out a couple minutes, ask yourself why, when, and how is your next good idea, your transformative idea that will get you over that brick wall? How is it going to happen? What are you doing to invite it? Because that's probably the most important thing in your sales practice, is your own mind." DESMOND'S TIP: "Make sure that you are being the best that you can be, and that will allow everybody else to follow you in the right direction."

This is episode 748. Read the complete transcription on the Sales Game Changers Podcast website. This is a Sales Story and a Tip episode! Watch the video of the interview here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Jon Jumento, Sales Director, Aerospace and Defense at Juniper. Find Jon on LinkedIn. JON'S TIP: "In complex B2B and B2G sales, your product isn't your only differentiator—your account team is. It's how you show up, how you execute, and how you take care of your customer that sets you apart."

This is episode 747. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Kurt Greening, EVP of Sales and Marketing at Securis. Find Kurt on LinkedIn. KURT'S TIP: "The idea is, 'Hey, I hear you. Love to help you, but I need to collaborate with you to understand what you're trying to accomplish, and I'll put that together as a document that I'll use to justify why we give you what you need."

This is episode 746. Read the complete transcription on the Sales Game Changers Podcast website. This is a Sales Story and a Tip episode! Watch the video of the interview here. Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Chris Westfall, author of "The New Elevator Pitch." Find Chris on LinkedIn. CHRIS' TIP: ""Preparation is important, but presence is priceless. You can rehearse your message, polish your pitch, and script every word—but if you're not fully present in the moment, truly listening, and tuned in to the needs and emotions of your audience, you'll miss the connection that really drives trust and action. Presence is what transforms information into influence."

This is episode 745. Read the complete transcription on the Sales Game Changers Podcast here. Get your tickets to the 15th Annual IES Sales Excellence Awards here. They will be on May 1 at the Mclean Hilton in Tysons Corner, VA. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Marketing and Sales leaders Suzanne Behrens and Amir Capriles from Granicus. Find Suzanne on LinkedIn. Find Amir on LinkedIn. SUZANNE'S TIP: ""Content must differentiate and influence. Buyers are smarter and more selective, so we need to deliver real value through every interaction." AMIR'S TIP: "The best sales reps run their territory like a CEO runs a business. They plan, they execute, and they lead with differentiated value."

This is episode 744. Read the complete transcript on the Sales Game Changers Podcast website. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Find out more about the 15th Annual Sales Excellence Awards here. Today's show featured an interview with Bryan Jenkins, Vice President of Sales, RunSignup. BRYAN'S TIP: "Just because someone says no doesn't mean it's over. In our world, 'no' usually means 'not today.' Great reps circle back, stay patient, and win when the time is right."

This is episode 743. Read the complete transcription on the Sales Game Changers Podcast website. This is a Sales Story and a Tip episode! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Faheem Moosa, founder of Consulting Leap. Find Russ on LinkedIn. RUSS' TIP: "That phrase, 'If the pressman doesn't like it, it ain't going to work,' has stayed with me since the 1990s, and it still applies to every sales situation I've been in. No matter how senior the buyer is, I've learned that the people actually using your product—the ones with their hands on it—are the ones who make or break the deal." 🚀 Key Takeaways: ✅ The real influencers aren't always at the top. End users—like press operators, admins, or engineers—can make or break a deal based on their experience with your product. ✅ Get the ground truth before the boardroom pitch. Talking to the people who actually use the technology uncovers insights and blockers that execs and procurement might not even be aware of. ✅ Relationships still matter—especially with users. Building trust with everyday users can uncover deal-closing intel and build lasting loyalty beyond just the contract signers.

This is episode 742. Read the complete trancription on the Sales Game Changers Podcast website here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Anthony Robbins, the 2025 IES Lifetime Achievement Award recipient, and his daughter Megan Robbins from NVIDIA. Get your tickets to the 15th Annual Sales Excellence Awards here. They will be on May 1 at the Mclean Hilton in Tysons Corner, VA. IES Women in Sales Program Director Gina Stracuzzi also co-hosted the interview. ANTHONY'S TIP: "Early-in-career people have to get a good coach in their corner, they have to have mentors that they engage with, and they have to be really dialed into building subject matter expertise. The relationships Megan is developing today, she will have these relationships for 10 or 20 and sometimes 30 years. Investing in these relationships is really important." MEGAN'S TIP: "Just show up. Get out there in your community as much as you can, whatever profession or industry you choose. Build out your network."