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Sales Game Changers | Tips from Successful Sales Leaders

Sales Game Changers | Tips from Successful Sales Leaders

Fred Diamond

893 episodesEN

Show overview

Sales Game Changers | Tips from Successful Sales Leaders has been publishing since 2017, and across the 9 years since has built a catalogue of 893 episodes. That works out to roughly 480 hours of audio in total. Releases follow a several-times-a-week cadence.

Episodes typically run twenty to thirty-five minutes — most land between 28 min and 37 min — and the run-time is fairly consistent across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 2 days ago, with 35 episodes already out so far this year. The busiest year was 2021, with 142 episodes published. Published by Fred Diamond.

Episodes
893
Running
2017–2026 · 9y
Median length
32 min
Cadence
Several per week

From the publisher

Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.

Latest Episodes

View all 893 episodes

How VARs Must Show Value Under Intense Customer Pressure

May 12, 202633 min

Teaching Working Students Selling Skills with Plamen Peev from Towson University

May 7, 202627 min

Celebrating Gina's Stracuzzi's "Success Was Never the Hard Part" and Its Meaning for Women in Sales

May 6, 202619 min

Getting Sales Advantage from AI with Stephanie Jordan from World Fuel Services

May 5, 202621 min

Mastering Public Sector Sales in the AWS Ecosystem

Apr 30, 202625 min

Using AI to Specifically Increase Selling Performance with Eran Rozenfeld

Apr 23, 202624 min

Jay Nussbaum Rising Sales Star Awardee Kevin Reilly on His Success Mindset

Apr 22, 202628 min

Building Revenue-Driving Partnerships with Hilton's Kim Napolitano

Apr 21, 202624 min

Navigating the Exploding Sales Tech Landscape with Howard Dover from UTD

Apr 16, 202630 min

Driving Cybersecurity Sales Pipeline Growth with Island Sales Leaders

Apr 14, 202633 min

Advocating for Yourself So You Advance Faster in Sales with Kristy Huang and Carli Evantanto

Apr 9, 202630 min

Turning Sales and Marketing into One Revenue Engine with Rick Herrmann and Paige Johnson

Apr 7, 202634 min

Debunking Sales Myths So You Sell More Effectively with Lorenzo Bizzi

This is episode 827. Read the complete transcription on the Sales Game Changers Podcast website. This is an Office Hours: Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:de0e0349-5442-49a8-850c-e5ff59b2cd30-382" data-testid= "conversation-turn-12" data-scroll-anchor="true" data-turn= "assistant"> On today's show, we interviewed Rishi Bhaskar, Worldwide Public Sector Partnership Lead at Amazon Web Services. Find Lorenzo on LinkedIn. LORENZO'S TIP: "When buyers make decisions, what matters most is not advantages versus disadvantages, but their perception of risk. Reducing uncertainty is what leads to the sale."

Apr 2, 202632 min

Selling Mission Outcomes in the AI Era with Rishi Bhaskar of AWS

This is episode 826. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:de0e0349-5442-49a8-850c-e5ff59b2cd30-382" data-testid= "conversation-turn-12" data-scroll-anchor="true" data-turn= "assistant"> On today's show, we interviewed Rishi Bhaskar, Worldwide Public Sector Partnership Lead at Amazon Web Services. Find Rishi on LinkedIn. RISHI'S TIP: "If you engage customers in their context, not in technology terms, that's fundamental to success. When you can speak both mission language and technical language, your credibility is established immediately."

Mar 31, 202622 min

Greg Accardo Details What'll Be Covered at the LSU Sales Symposium

This is episode 825. Read the complete transcription on the Sales Game Changers Podcast website. This is an Office Hours: Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:de0e0349-5442-49a8-850c-e5ff59b2cd30-382" data-testid= "conversation-turn-12" data-scroll-anchor="true" data-turn= "assistant"> On today's show, we interviewed Greg Accardo, Director, Professor and Instructor at the Louisiana State University Professional Sales Institute. Find out more about the LSU Sales Symposium event on April 9th here. Find Greg on LinkedIn. GREG'S TIP: "Your key to success in sales is to truly understand your customer's business, even better than they do. That's what separates you, because products are similar, but becoming a trusted resource is what makes you different."

Mar 26, 202629 min

College Sales Educator of the Year Brian Collins Prepares Students for Elite Sales Careers

This is episode 824. Read the complete transcription on the Sales Game Changers Podcast website. This is an Office Hours: Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:de0e0349-5442-49a8-850c-e5ff59b2cd30-382" data-testid= "conversation-turn-12" data-scroll-anchor="true" data-turn= "assistant"> On today's show, we interviewed Brian Collins, Director of the Sales Center at Virginia Tech and IEPS first College Sales Educator of the Year awardee. Find Brian on LinkedIn. BRIAN'S TIP: "Spend your time where it matters most. If something isn't real in your pipeline, be honest with yourself, move on, and focus on opportunities that actually move the needle."

Mar 24, 202628 min

Break Down Sales and Marketing Silos to Drive Revenue with Kelli Furrer

This is episode 823. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:de0e0349-5442-49a8-850c-e5ff59b2cd30-382" data-testid= "conversation-turn-12" data-scroll-anchor="true" data-turn= "assistant"> On today's show, we interviewed Kelli Furrer, Chief Marketing Officer and Chief Revenue Officer at Slingshot Aerospace. Find Louise on LinkedIn. KELLI'S TIP: "In complex markets, if you win the narrative early, you win the contract later. Marketing doesn't close the deal, but it shapes the conditions for it long before the opportunity appears."

Mar 19, 202619 min

Climb Higher in Sales and Life with Women in Sales Leader Louise McEvoy

This is episode 822. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:de0e0349-5442-49a8-850c-e5ff59b2cd30-382" data-testid= "conversation-turn-12" data-scroll-anchor="true" data-turn= "assistant"> On today's show, we interviewed Louise McEvoy, Senior Vice President, Global Channel Sales at Keyfactor. Find Louise on LinkedIn. LOUISE'S TIP: "Bring your best self every time. If you've done everything you can, then the outcome isn't failure, it's just part of the journey."

Mar 18, 202632 min

Navigating AI, Pipeline, and Customer Trust with IEPS Lifetime Achievement Award Winner Nick Michaelides

This is episode 821. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:de0e0349-5442-49a8-850c-e5ff59b2cd30-382" data-testid= "conversation-turn-12" data-scroll-anchor="true" data-turn= "assistant"> On today's show, we interviewed Nick Michaelides, former Senior Vice President of U.S. Public Sector Sales at Cisco and the 2026 IEPS Lifetime Achievement Award recipient. Find David on LinkedIn. NICK'S TIP: "Every sales professional needs to lean in on AI and understand where the technology is going, because if you don't, someone else will, and they will outsell you."

Mar 17, 202628 min

Sales Leadership Lessons from Longtime NetApp Channel Leader David Drahozal

This is episode 820. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:de0e0349-5442-49a8-850c-e5ff59b2cd30-382" data-testid= "conversation-turn-12" data-scroll-anchor="true" data-turn= "assistant"> On today's show, we interviewed David Drahozal, former Sr. Director of U.S. Public Sector Channel Sales at NetApp, who is announcing his retirement after decades of leadership in the public sector technology channel. Congratulations, and thank you for sharing your insights and experience with the Sales Game Changers community. Find David on LinkedIn. DAVID'S TIP: "Implement the 120 rule. If something takes under 120 seconds, do it immediately. Otherwise all the little things pile up with the big things and it becomes overwhelming."

Mar 13, 202625 min