REAL AF with Andy Frisella

What if you could retrain your thought process to actually go the extra mile to the point where even if you were sleeping, your dreams would be driven by a sub-conscious commitment to excellence? I've actually experienced that & you can too. While everybody else is conditioning their minds to do the least that is still acceptable...YOU can condition your mind to do the most to WIN. You can actually become the person you want everybody to believe you really are.

How can you develop the kind of mindset that goes all in, all the time? I'm talking about the mentality that can keep the pedal on the gas…to get optimal results…regardless of whether things are going great for you, or you're slogging your way through tough times. My guest Jason Khalipa is a Crossfit icon & a hugely successful entrepreneur. He's won competitions at the highest levels, made millions of dollars, & led his family through his little daughter's brutal encounter with leukemia. Through ups & downs, he knows what it takes to consistently crush it in business & life.

Do you feel alone? I've met thousands of people online & in-person who tell me they feel isolated & detached from average society because they personally have extremely high standards, a killer competitive attitude, & an extreme commitment to making the most of their lives...& it feels like nobody else does. The good news is there are others who are truly committed to excellence in everything they do. If you want to connect with them & be part of an incredible movement & family...take a listen to this podcast.

Every now and then, average people do win. But they don't keep winning...they don't make a lifestyle out of winning...because they make a huge mistake. In their moments of victory, they do something that causes them to lose focus & actually ends up being counter-productive to their long-term success. True winners don't do this. That's why all they do is win. What is it? Take a listen & find out.

As a guy who started with $0 in the bank 20+ years ago & now personally earns well into 8 figures a year, I've been around the broke & the ballers, losers & winners...& I can tell you this: those who never experience all the valuable things in life...the stuff money can buy & the stuff it can't...definitely suffer from an either/or mentality. They believe in a false choice & they even believe something false about God. So they waste their lives. Don't want that to happen to you? Listen to this podcast.

There's a lot of you guys out there who think you can tolerate a little compromise or deviation in your performance or integrity…what I call "a hole in your bucket"…& still succeed. The reality is, some of the giants of history have been reduced to f*cking ruins because they allowed a hole in their bucket. What was it?…why is it so lethal?…& most important, how do you protect yourself from it? Take a listen & find out.

There are days that nothing in you wants to do anything productive. You have these huge goals, but you feel like being a lazy f*ck. You'd rather lay on the couch & eat donuts instead of run 20 miles. You'd rather watch Netflix for hours than invest the time & energy needed to build your business. Other "experts" talk about how to power through those negative emotions & perform. I can tell you how to do that, too…& more than that. I can teach you how to LOVE the days that test your will.

We all have bad days.We all have days where nothing seems to be going right, at work & in our personal lives. On those days, average people get their cages rattled, lose their focus, get derailed, & end the day with nothing accomplished. But the reality is, it doesn't matter how much crap & chaos your day holds. You can keep your mind right, your attitude on point, & your day productive. In this episode, I tell you how I do it & how you can, too.

What would it be worth to you if you could 100X traits in yourself like confidence, self-belief, discipline, & grittiness...& completely transform your life? These are not traits you are born with, but skills you develop. I've spent more than twenty years figuring out how to master mental toughness & I'm putting everything I've learned into a program I call 75HARD. What's it all about & how can it help you become who you are meant to be & get the life you want? Take a listen.

What do you think is impossible? Pretty much everybody told my guest & friend James Lawrence that doing 50 Iron Mans in 50 days in 50 different states was impossible. But he did it. Not because he is a gifted athlete or had access to special resources, but because he learned how to create a mental toughness that is 1000 times stronger than iron. This episode will show you that you really can crush the absurdly huge goals that everybody else thinks you can't.

"You have to care about your customers." If you're in business, you hear it & say it all the time. But the reality is, deep down most people thinks it's just a buzzword...a catchphrase entrepreneurs use to feel good about themselves. But I can tell you from building my business into 9-figures, it's not a cheesy cliché...& you need to understand why it's an essential key to dominating sales.

Do you want to succeed, but don't feel like you have the resources? Building a multi-million-dollar business from the ground up, there were tons of times I felt desperate & without options. I eventually found out why that was a good thing.

If you're overwhelmed by what you think you need to know to master social media influence…relax. If you feel confused about what exactly you're suppose to do to achieve massive results on Instagram and other platforms…don't sweat it. In this episode, I boil everything down to the nuts & bolts & give you a simplified list of dos and don'ts. If you take seriously what I tell you & put it into practice, you'll become the kind of influencer that generates massive amounts of impact & income.

The rules for social media success are changing. I'm a social media influencer myself & I employ thousands of influencers who represent my companies, & I can tell you this: the game is different now. It's so different that much of what used to work isn't going to work anymore. In this new era, if you want to build a focused & engaged following, leverage your platform for your business, & make millions off your personal brand...then you better take to heart what's in this episode & put it into practice.

There's an enormous amount of greed & insanity in the whole entrepreneur & success space. Do you really want to be a part of it? Do you really want to promote it in any way? I don't. That's why I've stepped away from speaking at most of the conferences & want nothing to do with the shady parts of that culture. What all of us should want...is to make money the right way (which is the most effective way) & to learn how to listen to people in a way that makes a huge impact on their lives.

When is enough, enough? When are you going to buy enough courses or go to enough conferences? I am all for you finding resources that actually provide value by teaching you something. I support you trying to develop yourself as a person & entrepreneur. The problem is, a lot of you need to declutter the nonsense in your lives, stop dabbling in "generating income" & start driving deep into building a real brand & legitimate company. You need to stop wasting time & double down on creating an empire.

What's the "magic number?" That's the question they ask on lottery commercials. If you get the "magic number" on Powerball or whatever, you are guaranteed millions. Well...I've got a 5-digit number for you that will guarantee success. It will guarantee you will create wealth - & a lot of it. What am I talking about? What's this so-called "magic number?" Take a listen & find out.

When someone does something really stupid or scandalous and gets caught...how do you respond? When someone has an epic moral failure or crashes and burns in business...do you like to join the rest of society & social media & pile on the judgement & criticism? How you choose to respond to people who do shady things - including shady things to you - will determine whether you live your life enslaved to hate & bitterness...or whether you live your life with freedom and power.

What's your attitude when you go through tough times? Do you think, "this isn't fair" or "I wish this wasn't happening to me"? To the average person, struggle is something to be avoided. But elite achievers find benefits in being knocked around by life. In fact...far from being averse or ashamed of struggle, they embrace it. They take pride in it. They think of it as a privilege. And that's why they always power through. How can you develop this mindset? That's what I talk about in this episode.

It was the early 1940s, right before World War 2. The suburbs of Chicago. There was a kid - we'll call him "Harry." He was shy, socially awkward, and a loner. But he powered through 20+ years of struggle, setback, rejection and repeated failure to become a multi-millionaire... and an American icon. His life story provides a blueprint for what the road to success really looks like and what it costs to achieve the life you really want. Listen to this episode to find out who he is & what he can teach you.

A long time ago I made a decision...I promised myself I would handle a common negative emotion in a positive way. Because I've been able to do that, it has massively impacted my ability to achieve success & happiness. In this episode, I tell you what it is & how handling it well transforms every aspect of your life. It's that important.

There are people in life who have been given opportunities & given every possible advantage & guess what? They still lose. And they are miserable. Then there are those who didn't grow up with a good family & didn't have any of the resources that most people do & had tons of really bad sh*t happen to them...but guess what? In spite of all that, they find a way to WIN. And those people are happy. They are proud of who they are. Which kind of person are you? Be honest. Winner or loser? Miserable or happy?

On Thanksgiving everybody gets in the mood to be grateful. That's good. But the problem is that exercising gratitude is something you should do everyday, because it's essential to success. In this episode, I talk about how I cultivate gratitude. I also explain that while winners recognize that life is hard & that there's bad sh!t in the world, they still believe that being alive is a good thing. They are thankful for life. They believe that there's good in the world worth fighting for...& they fight for it!

Heavy D & Diesel Dave are in the house! The guys from The Diesel Brothers, the hit show on The Discovery Channel, joined us in the studio and we talked about everything from custom builds & skid loaders to building a multi-million-dollar brand & what it takes to win big in business & succeed at everything you do. These guys are seriously good dudes - men of character who also happen to be first-rate entrepreneurs. Listen up & you'll laugh & learn a ton.

Why is that people nowadays think that if we disagree, we have to hate each other? Why do people think that if I share an opinion that is the opposite of yours, that it's somehow a personal attack & offensive? The media & politicians fuel this mentality & it's really killing our ability to get along & be good & decent people to one another. It's got to stop. There's a way to disagree - even strongly - with one another without despising each other. That's what we talk about in today's Sunday Sermon.

Why is it that some people experience terrible, evil things in their lives & they become monsters themselves...while other people go through just the same kind of suffering & sh*t & they are transformed into amazing, good people? I get it. It is hard to take the negatives of life & convert them into positives. It's hard to be wronged & still do the right thing. It's really hard to go through really bad things & become a force for good in the world. But it can be done. You just have to make the choice.

There's really no way I can summarize today's SUNDAY SERMON in a way that will do it justice. We recorded on a day that I was just sick & tired of society & all the crazy bullsh!t that we've all gotten used to experiencing on a day-to-day basis. So we talked about that & national division & common decency & Donald Trump & bad parenting & pursuing your potential & shady preachers & success coaches & God & "happiness is the new rich." It's all in this episode.

We got the four winners of the MFCEO iTunes Review Contest - Carly Damuth, Chris De Brock, Dr. Tom Recher, and Carmella Goslar - & they asked some incredibly practical & thoughtful questions about business & success that are relevant to anybody, at any stage in their journey. From "how service businesses can get their clients to pay them on time" to "how to leverage Amazon without being dependent on it," this is a high quality, high content conversation with a lot of fun, wisdom, & even some vulnerability.

How do you respond to people who are leading or coaching you? The reality is, your response to guidance & instruction is what is going to determine whether you're an average person or an elite achiever. Average people want to tell the coach or leader HOW to lead them. They care about personality, approach, communication style, & all sorts of other things. But elite achievers only care about one thing. In this episode, I tell you what it is.

I love history & when I was in high school, I wrote a paper on World War 2 fighter planes. The undisputed champion of all those fighter planes was the North American P-51 Mustang. In this episode, I use that plane & the brave pilots who flew it to explain how you can double your confidence when it comes to winning big at everything you do in business & in all of life.

People in the motivation & success industry – and people in general – are obsessed about "significance." Doing "significant" things. Living a "significant" life. This sounds noble...and it is. But there's also a dark side to it. The search...the obsession...for significance can be problematic. That's what we talk about & we share some things for you to think about...to make sure your pursuit of significance is noble & authentic & not really some self-centered, egotistical thing.

One of the biggest things I've struggled with over the course of my life is having that little voice inside me that says that everyone else is smarter, more talented, or just plain better at [fill in the blank]. "They have some magic that I don't," the voice says. Now I've learned how to flip the voice on its @ss & use it to drive me. But the reality is, the whole self-doubt & comparison thing can really kill us. In this episode, I share 2 things that help me win that battle. They can help you win it, too.

Every day there are people who don't achieve the goals that they could achieve if they just acted. In almost every case, the reason they didn't act was because THEY TALKED THEMSELVES OUT OF IT. They let the "little loser voice" inside them dictate the terms of their life - who they are & what they can accomplish.But successful people take specific steps to take control of their mental conversation - and their lives. In this episode, I tell you what they do to dominate.

"What if?" is a question I hear people asking all the time...people who are in the middle of their entrepreneurial journey...or people who are in the midst of trying to accomplish a big goal. The reality is, people who constantly ask themselves that question are mentally abusing themselves. They are subjecting themselves to doubt & uncertainty. Successful people, entrepreneurs or otherwise, are different. They ask entirely different questions and operate under a whole different set of expectations.

Jocko Willink is among the best in the world on the subject of leadership & in this episode he joins me to talk about his new book "The Dichotomy of Leadership." We talk about the opposing qualities that leaders need to develop, as well as Jocko's tactics for dealing with lack of confidence, overly inflated egos, & a ton of other situations & challenges a leader will face with any team or business on the planet. This is as thorough an education on leadership as you're going to get...in less than 90 minutes.

Beer. Burt Reynolds. Knowing when to serve others & when to stand up for yourself. What my old bulldog Oscar taught me about life. How Vaughn the Impaler's yellow lab saved his little girl. Not gonna lie...we hit a lot of topics in today's episode, but all of them will make you smile, laugh, and help you become a better person...which is the whole point of the Sunday Sermon.

The so-called "gurus" tell you to set attainable goals, but I don't agree with that. I think you should set huge, unrealistic goals. Because if you fall short of those goals, it's massively disappointing. Those unrealized expectations hurt & that's a good thing, because pain teaches. In fact, pain does more than teach. If we use it, it can drive us to success like nothing else can.

It seems like everyday I get somebody emailing me or messaging me complaining or beating themselves up about something they said or did in the past. Part of me gets that, but most of me doesn't. Complaining about the past is illogical. Beating yourself up about your past is pointless. Instead, you should be using your past to benefit your present & your future. How do the happiest, most satisfied people do that? That's what we talk about in today's Sunday Sermon.

If it's true that everyone has the potential to be successful, why aren't the majority of people successful? It's not a matter of education or intelligence or natural giftedness. It's a matter of the will. Successful people are willing to do something that most people are not. They are willing to look bad...really bad...on their way to getting good at something & becoming someone who is truly great. Unsuccessful people aren't like this. The minute they look or feel stupid...they quit.

People always have lots of questions for me...about business, self-development, or whatever. So we decided to do another Q&A episode. We cover a wide range of topics in this episode, from qualities to look for in a hire & the best "techniques" of sales to how I've leveraged failures & why I'm not crazy about the question "What's your why?" This is super practical stuff, so listen & learn.

I'm finding it common to run into people who think they have found their purpose in life, but are still struggling with dissatisfaction on a daily basis. Restlessness is actually part of what it means to be a human being living in the real world. If you feel empty no matter how much you succeed, listen closely to today's episode. Vaughn, Tyler & myself talk about reasons for restlessness & dissatisfaction & what to do about it. If this is something you struggle with, just know this: YOU'RE NORMAL.

What's the #1 key to success? People want to act like it's mysterious. Gurus who don't know sh!t want to complicate it & make the answer sexier than it really is. The fact is, the secret is simple: DON'T QUIT. The people who succeed in life...the people who advance up the pyramid of success..are people of endurance. They are patient, power through pain after pain, & adjust & adapt & improve themselves...until they reach the top.

Whatever ever happened to common decency? There are things that everybody used to know & do...how to treat one another, how to talk to one another, how to be a good person..that hardly anyone knows & does anymore. That's the bad news. The good news is that if YOU know & do these things, you'll be rare. You'll stand out. Having good manners & being a decent person will help you dominate.

Have you ever hit rock bottom? Are you hitting rock bottom now? I get it. I've been there...in business & in life. Sometimes it's been my fault. Sometimes it hasn't. Well, listen...I can't explain this, but I've experienced it & I can tell you it's true: there's something really good about hitting rock bottom. In this episode, I give you three reasons why & urge you to wake up, rise up again, & dominate.

There's a ton of misinformation & flat-out lies out there about how to live with purpose & passion. The average "guru" on the internet misleads people into thinking they're weird because they struggle with doubt, uncertainty & dissatisfaction. In this episode, I share the real truth about purpose & passion, walking you through questions to ask yourself, expectations to adjust, & practical habits to develop that will help you operate more confidently & intentionally in every area of your life.

What's wrong with the world today? Like you, I get on the internet & social media & think, "WTF?" Like...it literally seems like society has become an insane asylum & the lunatics are running the place. Everybody is angry & resentful at everybody else. Well I heard a great story that provides a two word answer for what's wrong with the world. If we take that answer seriously, we'll all go a long way in fixing society...and our own lives.

Everybody has dreams for their future. But not everybody understands that what you hope to do on a much higher level later, you can begin to do right now. The guy who wants to someday speak to millions can give a talk to his 7 employees today. The girl who wants to perform on stage in Nashville someday can sing at a local country bar this weekend. Bottom line: when it comes to your dreams, if you're not doing what you can do now, you'll never do what you want to do later.

How do you become someone people would die for? In the age of social media, we talk about having "friends." But that term has become cheap. We think that if someone follows our page or likes our post, we're "friends." Not hardly. Real friends are a positive force in your life, energizing, truthful, supportive, and fiercely loyal. We all need real friendships because we can't do life by ourselves or succeed on our own. But if good friendships are what we want, a good friend is what we need to become.

Most people talk about happiness as if it's this mystical, mysterious force that you have no control over. That is 1000 percent false. Like so many other things in this world, happiness is something you have to earn. It is the result of actions you take. In this episode, I drop two practical things you need to DO...two practical things everybody CAN do...to earn the right to be happy.

You can learn a lot about success & entrepreneurship from a veteran of the music industry who has worked with superstars from Lady Gaga to Nelly. My buddy J. Erving is an influential executive, investor, & leader in talent management. He's also an entrepreneur to the core & a guy committed to excellence. In this episode, he shares his story & we riff about everything from establishing credibility & authority in your industry to the leadership skills it takes to manage people who are exceptionally talented.